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Slide 2 COMMUNICATION So important, yet so elusive. NEXT SLIDE>> Slide 3 COMMUNICATION k - my-n - k -sh n noun 1. 1.The imparting or exchange of information or news. 2. 2.Means of connection between people or places. NEXT SLIDE>> Slide 4 COMMUNICATION Marry, I will pick you up at ten. OK? Yup. See you then. NEXT SLIDE>> Slide 5 COMMUNICATION Where were you? I said I would pick you up at ten. Huh? Its not ten yet. Oh. You meant this morning. Sorry. NEXT SLIDE>> Slide 6 THE SINGLE BIGGEST PROBLEM WITH COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE. George Bernard Shaw NEXT SLIDE>> Slide 7 COMMUNICATION Mary, I just sent you a calendar request for tonight. I will email you the address to the party later. Text me when you get there so I can send a tweet to everybody. Got it? My phone battery is dead. NEXT SLIDE>> Slide 8 MESSAGE OVERLOAD Emails Emails Text messages Text messages Forums Forums Blogs Blogs Podcasts Podcasts Web sites Web sites Social media Social media Info-graphics Info-graphics Video Video Posters Posters Billboards Billboards Television Television Radio Radio Commercials Commercials Advertisements Advertisements WHICH ONE DO I CHOOSE? NEXT SLIDE>> Slide 9 ITS NOT WHAT YOU SAY BUT HOW YOU SAY IT Email messages that are too long Email messages that are too long Text messages that are to vague Text messages that are to vague Using words when visuals are more clear Using words when visuals are more clear Not asking for confirmations and feedback Not asking for confirmations and feedback Under-utilizing social media Under-utilizing social media Over-valuing social media Over-valuing social media Not being bilingual Not being bilingual Too small of a web presence Too small of a web presence Not understanding your audience Not understanding your audience MESSAGE RECEIVED? NEXT SLIDE>> Slide 10 THE FOUR RULES OF COMMUNICATION Know your audience Keep the message simple Get feedback Repeat the message NEXT SLIDE>> Slide 11 COMMUNICATION Mary, the party is at ten. I can drive you or I can give you the address and you can drive yourself. Which would you prefer? Pick me up. OK. I will pick you up in the morning. Oh. Good thing you mentioned that. I thought the party was at night. NEXT SLIDE>> Slide 12 BE EXCELLENT TO EACH OTHER The Wild Stallions Slide 13