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Communications and Public Affairs Industry BriefPeter Tesch
Executive Director
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World Expo 20101 May to 31 October 2010Theme: Better City,
Better LifeLargest expo ever:70 80 million visitors170 nations and
40 international organisations5.28 sq km site in the middle of
Shanghai
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Australian objectivesBoost trade and investment pavilion as a
platform for events on site and as part of wider in-country
activities
Project contemporary Australia technologically innovative;
dynamic and robust economy; culturally diverse and harmonious;
strong creative arts, education, training and research
Strengthen bilateral ties reinforce existing links &
cultivate new areas of co-operation and exchange
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Project elementspositive visitor and stakeholder
experiencevisually striking and informative pavilion featuring
bilingual Australian staffcomprehensive, targeted business,
cultural and communications programshigh-quality retail and food
and beverage operations
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Project principlesWhole of Government & Whole of NationDFAT
to lead on behalf of CommonwealthFederal agencies closely involved
State and Territory Government partnersCorporate sponsorsSkilled
and engaged service providers
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13 May Budget OutcomesThe Government has formally committed $61m
to the project over three years.The Government will aim to raise an
additional $22m through sponsorship.
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Shanghai
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Zones of ExpoZone DZone EZone C Zone BZone ACorporate
pavilionsUrban best practices areaNational pavilions for European,
American and African countriesNational Pavilions for ASEAN and
Oceania countries, Pavilions for international
organizationsNational pavilions for Asian countries (-ASEAN) Expo
Museum
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Site Location
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Australian Pavilion Site, 2008Boost trade and investment
pavilion as a platform for events on site and as part of wider
in-country activitiesProject contemporary Australia technologically
innovative; dynamic and robust economy; culturally diverse and
harmonious; strong creative arts, education, training and
researchStrengthen bilateral ties reinforce existing links &
cultivate new areas of co-operation and exchange
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Pavilion View from the RearVIP Access from Main Walkway
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Rear View of Pavilion Side Loading Dock
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VIP Entrance - Ground Level
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VIP area
Fine dining for 90Receptions for < 150Australian chefs &
bilingual waitersHigh-quality Australian food and beverageFully
AV-equipped for cultural performances and business
presentations
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Act One Bedrock
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Act One Connections
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Act One Cities and People
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Act Two: Pre-Show Holding Area
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Theatre elevation
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Act 3 Elevation
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Act 3 to VIP elevation
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Pavilion Atrium - Act 3 Enjoy
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Performance Spaces
VIP area (3rd Floor) 250 square metre area Includes grand piano
5 metres height rigged for audio and lighting Act 3 Atrium 500
square metre area 18 metres height 25-30 sqm stage rigged for audio
and lighting
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Key datesMay/June 2008construction tendercommunications
tender
August/September 2008staffing and operations tendercultural
program tenderNovember 2008Australian launch
January/February 2009decommissioning tender
Late 2009staff recruitment
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Contacts and follow-upShanghai World Expo 2010 unit DFAT
[email protected]
www.expo2010.com.au
www.expo2010china.com
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Downtown Shanghai the site covers 5.28 sq km and straddles both
sides of the river between the Lupu Bridge (left) and the Nanpu
Bridge (right)
