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Communications Officers Network Hilary Term 21 January 2016

Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

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Page 1: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Communications

Officers Network

Hilary Term

21 January 2016

Page 2: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Oxford University Press communications – Emma Duke, Senior Group Communications Manager, and Dan Selinger, Head of Communications - Oxford Education, OUP

Smart Oxford – Bill Imlah, Digital Research & Collaboration Officer, Knowledge Exchange and Impact Team, Research Services

Case study database – Helen Carstairs, Knowledge Exchange Project Officer, Knowledge Exchange and Impact Team, Research Services

Digital communications strategy– Stuart Fowkes, Head of Digital Communications, Public Affairs Directorate

Updated University Style Guide – Anne Brunner-Ellis, Head of Design & Publications, Public Affairs Directorate

On the agenda…

Page 3: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Oxford University Press

Communications at OUP

Emma Duke and Dan Selinger

January 2016

Page 4: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Oxford University Press

4

Some basic statistics

The largest university

press in the world

• Dates back to 1478

• Employs over 7,000 people worldwide

• Publishes 6,000 new titles annually

• Every publication has a digital component

(in whole or part)

• Turnover of nearly £800 million

• We publish in over 70 languages

Page 5: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Everything we publish fulfils our mission

Oxford University Press is a department of the University of Oxford. It

furthers the University's objective of excellence in research, scholarship,

and education by publishing worldwide.

Page 6: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Global Reach

Our presence across the world

6

Page 7: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Communications at OUP

7

Corporate communications

Divisional PR teams

Sales and Marketing

Engage and

motivate

employees

Political

engagement Manage OUP’s

reputation around the

world

Manage the

relationship with

the wider

University

Manage and

protect our

corporate brand

Generate interest and

engagement around

products and services

Maintain

positive

relations with

customers

Page 8: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Examples

Product PR and thought leadership

Page 9: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Examples

Dictionaries PR

Page 10: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Examples

Internal communications

Page 11: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Examples

Crisis management

Page 12: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Examples

Corporate identity

Page 13: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

An introduction to Smart Oxford

web: oxfordsmartcity.uk

Bill Imlah Knowledge Exchange & Impact Team Research Services [email protected]

Page 14: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

• Energy • Environmental

Sustainability • Health and Wellness • Education • Security and Safety • Retail • Culture and Tourism • Housing and Regeneration • Mobility

Page 15: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Smart Oxford is the strategic programme of a wide range of city partners working together to develop and promote Oxford as a smart city.

• Overseen by the Oxford Strategic Partnership (OSP) • OSP is a set of collaborating organisations from across the public sector, academia,

business, and voluntary and community organisations • Day-to-day co-ordination and planning carried out by Smart Oxford project board • University board members : Phil Clare, Stuart Wilkinson, Anthony Mtitimila, Bill

Imlah

Page 16: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Helps initiate, orchestrate and support smart city activities / projects by: • promoting – to attract inward investment

• advocating – encouraging take-up of digital and tech solutions

• researching – developing relevant knowledge, expertise, discernment

• influencing – government & standards bodies

• connecting – creating a network of connections

• match-making – identifying complementary needs and opportunities

• co-ordinating – encouraging engagement, minimising duplication

• advising – city leaders and groups on available options and strategies

• harmonising – actively tending to relationships between groups

• envisioning – big-picture and strategic overview

web: oxfordsmartcity.uk

Page 17: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Research case

study database

Helen Carstairs, Knowledge Exchange Project Officer, Knowledge

Exchange and Impact Team, Research Services

Page 18: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

Case studies are written by lots of parts of the University

Page 19: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

https://sharepoint.nexus.ox.ac.uk/comms

This database exists to help make the best use of case studies that are produced from across the university. You can:

• search for existing case studies and request to re-use them

• upload your own case studies so that others can view them, and request re-use

Page 20: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage
Page 21: Communications Officers Network · Communications at OUP 7 Corporate communications Divisional PR teams Sales and Marketing Engage and motivate employees Political engagement Manage

https://sharepoint.nexus.ox.ac.uk/comms

Contact Helen Carstairs to request access or to find out more:

[email protected]