ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040W StevenOffield.com

W R I T I N G / D E S I G N

PUBLISHED P RESS RELEASE Dal l as M o rni ng News

Local school receives national award.

DALLAS - East Dallas Community Schools’ (EDCS) Lindsley Park campus has been awarded the 2011 Educational Achievement Award from the American Psychoanalytic Association (APsaA).

“I cannot think of any award that I am more proud of than this one, which recognizes our work in supporting children’s emotional well-being,” said Terry Ford, Executive Director. “Since its founding in 1978, a founding principle of EDCS has been that emotional well-being is the key to providing our students with a foundation for success.”

The award is given to schools that further psychoanalytically-informed work with pre-K-12 educators, schools and their students. EDCS promotes emotional well-being by offering free on-site play-therapy sessions to children dealing with emotional or behavioral problems.

“Children may not be able to talk about their worries, so they communicate them through their play,” said Carol Wolfe, a licensed counselor who guides the play-therapy sessions. “In the presence of an accepting adult and through the children’s play, youngsters can come to face and master previously debilitating anxieties and fears. Then a child is better able to learn and work cooperatively in the classroom.”

In addition to play-therapy sessions, child psychoanalysts B. James Bennett and Sarah Rabb Bennett provide pro bono consultations with teachers helping their understanding of children dealing with emotional or behavioral problems.

EDCS uses the Montessori approach to education which is based on the child’s natural instinct to learn. In a neighborhood that is mostly low-income, the approach is clearly working. In 2010, EDCS’s Lindsley Park campus scored higher on the TAKS test in math and reading than the same grade level in Dallas ISD, and is in the top 17 percent of Texas schools that were rated exemplary.

Representatives from EDCS and Lindsley Park will accept the award at APsaA’s national meeting at the Waldorf Astoria on January 13, 2011 in New York City.

Wo r k S amples

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

W StevenOffield.com

W R I T I N G / D E S I G N

PUBLISHED P RESS RELEASE Dal l as M o rni ng News

Lumin Education breaks ground on what will be the Bachman Lake Together Family Center north of Bachman Lake.

The property will house a 20,000 square foot facility, which will have seven early childhood classrooms, offices, home-visiting space and a multi-purpose room for community events.

“This is a symbolic moment in the life of this community,” said Terry Ford, Executive Director of Lumin Education. “We are thrilled to host these programs on this property and to be part of this inspiring initiative.”

Since 2009, Lumin Education, along with AVANCE Dallas, Catholic Charities and The Concilio have served more than 13,000 children and families in the Bachman Lake area with the support of the Zero to Five Funders Collaborative.

“The families of Bachman Lake show the hard work, commitment and the desire they have to create better pathways for their families,” said Jerry Hawkins, Project Director for the Zero to Five Funders Collaborative.

Bachman Lake Together Family Center will bring resources to help parents support their children’s development together under one roof. Families will have access to coordinated early learning experiences and parent engagement programming, all from the same experienced providers they know and trust from their neighborhood.

The grand opening event for the Family Center will be November 19, 2015.

The event was attended by Councilman Adam Medrano, DISD Board Trustee Miguel Solis, local DISD principals, philanthropic supporters, members of the Zero to Five Funders Collaborative and the Bachman Lake community.

Wo r k S amples

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040W StevenOffield.com

NEWSLETTERS See Attac hed

2015 NEWSLETTER

EAST DALLASCOMMUNITY SCHOOLSStart Young. Involve Parents.

We’re Growing

35 Years!

2013 Summer Newsletter

EAST DALLASCOMMUNITY SCHOOLSStart Young. Involve Parents.

EDCS operates early childhood learning centers with programs to meet the needs of children from birth to age nine.

Summer Newsletter

2011

Providing a Strong Start

For over thirty years the specific purpose of our schools has been proving that all children, regardless of race or income, can succeed in school when we start young and involve parents.

W R I T I N G / D E S I G N

Wo r k S amples

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

W StevenOffield.com

W R I T I N G / D E S I G N

LOGO DESIGN

Wo r k S amples

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040W StevenOffield.com

W R I T I N G / D E S I G N

CROSS-PL AT FORM P ROM OT ION Lum i n Ed uc ati o n Open Hous e

Flyer Mailer (English) Flyer Mailer (Spanish)

7130 Lindsley Ave.

Saturday, February 79-11 a.m.

OPENHOUSE

LuminEducation.org Photo by Kim Leeson

Banner

C o nti nued o n Next Pa g e

Wo r k S amples

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

W StevenOffield.com

W R I T I N G / D E S I G N

NOTICE OF LUMIN EDUCATION’S OPEN HOUSE

DALLAS - Lumin Education will hold an Open House for the public February 7, 2015 from 9-11 a.m. at 7130 Lindsley Avenue in Dallas.

The Open House is an opportunity for prospective parents and the public to learn about the educational programs offered by Lumin Education, tour the Lumin Lindsley Park campus and learn about the enrollment process.

Lumin Education is an early childhood learning center with programs to meet the needs of children from birth to age nine.

Lumin Education’s programs include nationally recognized early childhood development and parent education programs based on the Montessori philosophy.

The school was founded in 1978 for the specific purpose of transforming education by starting young, involving parents, and creating leaning environments to inspire children from diverse cultural and economic backgrounds.

CROSS-PLAT FORM P ROM OT ION Lum i n Ed uc ati o n Op e n Hous e

Social media graphic

Yard sign

Press Release

Wo r k S amples

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040W StevenOffield.com

W R I T I N G / D E S I G N

THINKING OU T SIDE T HE B OXLumin Education had a LEGO exhibit at Galleria Dallas every year. Part of the fun was the fun poses the LEGO people would be in throughout the exhibit. I decided to photograph this, post a weekly photo on social media, and give it funny captions.It drew a lot of positive attention towards the exhibit.

Wo r k S amples

P 214.934.3461 E Steven.Offield@Gmail.com A 2002 Orchard Trl., Garland, TX 75040

ST EVEN OFFIELDCOMMUNICAT I ON S PROF E S S I ON A L

W StevenOffield.com

VIDEO PRODUCTION

I LOVE MY C HART ER SC HOOL Aw ard W i nning Vide oIn 2014, Lumin Education was invited to compete in a state-wide video contest by the Texas Charter School Association.I planned the video, wrote the scripts, shot and edited the video.We won the contest.The video can be seen at StevenOffield.com.

Wo r k S amples