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WORLD CENTRAL KITCHEN Carmen Ruiz- Capstone – Fall 2012
Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
HAITI 2010
300,000 dead
300,000 injured
1.3 million homeless
Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
unique value proposition:
helping people feed themselves
CHEF JOSE ANDRES
(JALEO)
(AMERICA EATS)
(MINIBAR)
(OYAMEL)
(ZAYTINYA)
Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
opportunity
to mobilize funding to implement food security programs by sharing its unique value proposition with its key publics.
opportunity
to mobilize funding to implement food security programs by sharing its unique value proposition with its key publics.
goal to position world central kitchen as an innovative and trusted nonprofit striving to end hunger and malnutrition, in order to drive donations for the organization.
Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
Donations to international causes:
• peer support for the organization• sensitivity towards poverty abroad
Donations to international causes:
• peer support for the organization• sensitivity towards poverty abroad
Key Public 1: Friends of the WCK’s Board of Directors
Key Public 2: Students and alumni of Ivy League and DC area universities
Key Public 3: Corporations with investments in Haiti
Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics
Key Public 1: Friends of the WCK’s Board of Directors
Key Public 2: Students and alumni of Ivy League and DC area universities
Key Public 3: Corporations with investments in Haiti
Personal letter signed by Chef Jose Andres
Meetings to develop joint Corporate Social Responsibility programs
Guest speaker opportunities
VISUAL IDENTITY
Earthquake victim
Unemployed
✔Restaurant owner
Many Haitians are rebuilding their lives just using their motivation and creativity; you can give them a hand visiting www.worlcentralkitchen.org
Iron chef
Iron Chef winner, Chef Jose Andres, has a new challenge: training food street vendors in Haiti to cook safely www.worldcentralkitchen.org
THANKS
