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Community Alcohol Action Network. CAAN raises public awareness of social and cultural pressures that encourage unsafe use, and mobilises the community to take action against aggressive marketing, unsafe products and inappropriate means of supply. Goals. - PowerPoint PPT Presentation
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Community Alcohol Action Network
CAAN raises public awareness of social and
cultural pressures that encourage unsafe
use,
and mobilises the community to take
action against aggressive
marketing, unsafe products
and inappropriate means of supply.
Goals
Our goal is to lessen cultural cues for heavy and unsafe drinking
To encourage the community to voice concerns and take action
To address environmental pressures that encourage heavy and risky drinking
Long-term aim is to change the expectations people have of alcohol
Strategies
Media Advocacy
and
Community Mobilisation
Odd Expectations
DJ on radio
Eastern suburbs basketball
club
Warrnambool Racing Club
Moonee Valley Racing Club
Lead Issues
Marketing
AdvertisingSponsorshipNew products Product
labelingProduct
placement
Accessibility
Social supply Retail salesLocal
government Taxation
regime
Ottawa Charter on Health Promotion
Build healthy public policy Create supportive environments Strengthen community action Develop personal skills Re-orient health services
WHO, 1986
Alcohol prevention crucial because
System keeps recruiting heavy drinkers
...due to interaction b/w individual and environment/community.
Change is needed in individual decision making and the social, economic or physical environment
Holder, Prevention of alcohol problems in 21st century, American J of Addiction, 10, 1 2001
‘Preventive approaches that
hold the greatest promise are community based and community wide and focus on both individual behaviour and environmental pressures.’
Peter Anderson Health Challenges 2 Evidence of Health Promotion Effectiveness WHO 2000
Fundamental Attribution Error
To overestimate importance of character traits in determining human behaviour, instead of situation and context.
Environment is a powerful shaper of behaviour as it sets up expectations and norms
Malcolm Gladwell The Tipping Point Little, Brown and Co 2000
Alcohol advertising overseas
• Banned on TV & cinemas in France
• Banned on radio & TV in Denmark
• Banned in Sweden (except low strength beer)
• Allowed on TV & radio after 11.30 pm in Spain
Source: Global status report on alcohol WHO,1999
• OECD countries with bans on spirits advert have 16% lower consumption than countries without bans
• Countries with bans on beer and wine advert have 11% lower consumption than countries with bans on spirits adverts only
• Car deaths are 10% lower when spirits adverts is banned and 23% lower when beer and wine and spirits advert is banned
Griffith Edwards
WHO Conference on Young People and Alcohol, Ministry Health & Social Affairs, Sweden
Alcohol Beverages Advertising Code
Advertising must
present a mature and responsible approach to
drinking
not have evident appeal to children or adolescents
not suggest alcohol contributes to social /sexual
success
not encourage excessive drinking
not encourage underage drinking
not encourage offensive behavior
Taking action on Advertising
Manifestation of the culture
Research based – it is a real factor
Obvious - everyone can relate to it
Political leverage - government has
threatened a tougher system of regulation
People can get involved locally or nationally
"Who is James Boag?"The Print Campaign"Foaming Glass" Helmut Newton 2000
Next SlideEnd Slideshow
w
Well Heres the deal i think i can out drink anyone out there on bundy rum that is so i am putting up an offer any who thinks they can out drink me put up your $100 and ill put up $100 and we will drink for the day/night last one standing/still drinking takes the cash and if $100 aint enough we can allways up the wager so if u come from the sunshine coast send an email to [email protected]. and let the game begin ’ Liquid Duck, female, 18, Camperdown VIC
bundabergrum.com/chat/viewtopic
“well 2 and a half bottles is my record and the only reason i stoped was cos i ran out i achived this last weekend. and in reply to your question i am 18 so yes young dumb but can drink plenty of rum.”
bundabergrum.com/chatPosted by Liquid Duck 24 Feb 2004. Copied 17 June 2004
Next
Resource kit for people to
take local action
Workshops in regional
Victoria
Video store application for a
packaged liquor licence
