COMMUNITY CAMPAIGN TOOLKIT - United Way Grayson · 7 COMMUNITY CAMPAIGN TOOLKIT UNITED WAY OF GRAYSON COUNTY’S PRIORITIES SUSTAINABILITY TO HELP INSURE THAT ALL RESIDENTS IN OUR

1 COMMUNITY CAMPAIGN TOOLKIT

COMMUNITY CAMPAIGN TOOLKIT


Thanks so much for volunteering to be a campaign coordinator! Doing more. Now, more than ever – it’s essential for us to come together as a community and do more to solve the tough problems we are facing.

The fact that you’ve stepped up to be a campaign coordinator shows great heart, and we’re thoroughly delighted to have you on our team.

We are so excited to be co-chairing this year’s campaign, and we’re looking forward to working with you to make it a resounding success.

As a campaign coordinator, you’re one of the United Way of Grayson County’s most valuable volunteers. Thanks to the efforts of coordinators like you. More importantly, the money you raise in your workplace giving campaign helps provide youth services, sustainability, basic healthcare, and hope for so many. Together we can meet the basic needs and ensure that every person has the opportunity to help and be helped. By working together – and doing more- we can change our community in fundamental, lasting ways. Thanks again for all that you do, and good luck on your campaign.

Todd Bass 2015-2016 Campaign Chair

THANKS AGAIN FOR ALL THAT YOU DO.

GOOD LUCK ON YOUR CAMPAIGN!


WHAT IS UNITED WAY OF GRAYSON COUNTY?

We’re your partner in creating community solutions. We bring together caring people to

help others, to solve tough local issues and create a better place for us all. No other

organization unites resources, experts and volunteers to make as great a difference as we do.

We’re leading the charge in meeting basic needs in the focus areas of Youth, Sustainability

and Health – three of our community’s most pressing issues.

We’re all about people helping people. We care deeply about the individual lives that are

changed with the help of United Way of Grayson County – and we care about improving the

overall quality of life in the communities we serve.

We work with individuals, business, government, the media and non-profits – because it

takes the entire community to get the results we need.

Gifts to United Way of Grayson County will strengthen Grayson County by identifying critical

needs and achieving the best community solutions possible with the greatest human impact. i.e.

Help people learn, how to improve lives, how to help themselves.

LIVE UNITED. It's a credo. A mission. A goal. A constant reminder that when we reach out a

hand to one, we influence the condition of all. We build the strength of our neighborhoods. We

bolster the health of our communities. And we change the lives of those who walk by us every

day.


COMMUNITY INVESTMENT PROCESS OVERVIEW

Before your gift to United Way of Grayson County is invested in a program or initiative, a

diverse group of volunteers from this community are involved in the decision.

The Community Investment Team (CIT) formed by 40 local volunteers , analyze the most

critical needs in each of the focus areas, develop visions and establish intended results for each

one.

Partner Agencies apply for program funding based on the visions and intended results in the

three areas.

The CIT volunteers review the program applications and conduct site visits to the partner

agencies to learn precisely what their programs do for the community, and how efficient and

effective the partner agencies are at meeting the key community needs.

After interviewing the partner agencies regarding their programs, the Community Investment

Teams make their funding recommendations to the Community Investment Committee.

The Community Investment Committee consist of 8 local volunteers who analyze the CIT

funding recommendations, approve and recommend the United Way of Grayson County Board

of Directors.

The United Way of Grayson County Board of Directors has the final approval of the funding

recommendations.

Funded Partner Agencies are required to submit semi-annual reports on the progress of their

program’s outcomes. This allows United Way of Grayson County to hold our partner agencies

accountable and see the community impact of their programs.


FREQUENTLY ASKED QUESTIONS

What is United Way of Grayson County’s fundraising and administrative cost?

18% - Fundraising and administration for United Way of Grayson County

How much of the money raised in Grayson County goes to United Way World Wide?

One Penny ($0.01) of every dollar collected goes to United Way Worldwide. The value of this

investment is returned back to our community in various ways such as: corporate gifts, use of

UW brand, national recognition, networking with other UW’s, training and staff development and

national campaigns.

What are our local salaries?

$64,030, CEO. Local salaries are determined by people just like you. Volunteers from our

community look at budgets and take into consideration various factors to determine what the

salaries are for the staff.

Why should I give to United Way of Grayson County and not directly to an agency?

UWGC is used by many companies to make a difference because of its proven process and

system that brings a business mindset to a heart driver industry. Although you can designate

your gift, most find that giving to the community fund touches all walks of life and has a bigger

impact.

How much money is invested into the programs agencies provide?

$0.84 of each dollar is invested into the 33 programs and 19 agencies that the United Way of

Grayson County funds.

Roughly one million dollars ($1,000,000) a year over the past 10 years is invested and

entrusted to our neighbors who need it most.

Where does the money come from?

65% is employee giving.

25% is corporate giving.

10% is individuals, foundations and civic clubs.


UNITED WAY OF GRAYSON COUNTY’S PRIORITIES

YOUTH SERVICES TO PROVIDE CHILDREN & YOUTH OPPORTUNITIES AND ACCESS TO PROGRAMS ADDRESSING

COUNSELING, AFTERSCHOOL & CHILDCARE, HUNGER, CHILD ABUSE, EDUCATION, TRANSPORTATION

AND TEEN PREGNANCY.

What’s happening in Grayson County? Boys and Girls Club Denison Dynamic Teens Can Boys and Girls Club Denison Educational Support Big Brother Big Sister Teen Big Initiative Boys and Girls Club Sherman FAN Club (Fitness & Nutrition) childhood obesity Boys and Girls Club Sherman Child & Youth Services CASA of Grayson County Court Appointed Special Advocate Child and Family Guidance Center Healthy Children, Healthy Families, Stronger Communities Children’s Advocacy Center Child Abuse Awareness & Prevention Program Girl Scouts Leadership Experience Greater Texoma Health Clinic Child and Youth Care Home Hospice of Grayson County Camp Dragonfly Texoma Regional Foundation Texoma Foster Grandparent Program The Rehabilitation Center Functioning for the Future Examples of United Way of Grayson County’s response Greater Texoma Health Clinic - 17 year old female who was seen for two separate emergency room visits for leg pain over a 2 week period. Patient was sent home without treatment and was told lifestyle was the contributing factor. The patient came to see Dr. Coble, who assessed patient and transferred her care to Children's Medical Center. Patient was diagnosed with deep venous thrombosis and received treatment over an 11 day hospital stay. CASA - Beth, a disabled child, medical and psychological needs were not being met by her parents. They placed her into a mental healthcare facility and refused to pick her up when the hospital reported that they could not continue to care for Beth when contacted by CPS they relinquished their rights. The volunteer assigned to the case invested a large portion of time speaking with Beth's psychologist and counselors and it was determined that she had an undiagnosed condition which through treatment she was able to make progress in overcoming. Beth was placed in a group home that specializes in children with challenges and she continues to make great strides with the hopes that she will be able to be adopted into a forever home.



SUSTAINABILITY TO HELP INSURE THAT ALL RESIDENTS IN OUR COMMUNITY CAN MEET THEIR BASIC NEEDS FOR FOOD, TRANSPORTATION, HOUSING, LITERACY, ADULT/ELDERLY CARE, CRISIS RESPONSE AND EMERGENCY

ASSISTANCE.

What’s happening in Grayson County? Boys & Girls Club Denison Transportation & Emergency Resources Boys and Girls Club Sherman Smart Moves – Bully Busters – Bucket Fillers Child and Family Guidance Center Healthy Minds, Healthy Adults, Healthy Communities Children’s Advocacy Center Counseling Service Crisis Center Shelter & Victim Services Four Rivers Outreach Transitional Living Center Greater Texoma Health Clinic Community Outreach Greater Texoma Health Clinic Health and Wellness Services Grayson Literacy Program Educational support with emphasis on literacy Grayson County Shelter Shelter Services Habitat for Humanity A Hand up through Homeownership Home Hospice of Grayson County Charity Care Salvation Army Emergency Assistance Program Texoma Regional Foundation Friends in Action The Rehabilitation Center Keep Going in Golden Years The Rehabilitation Center Working for the Weekend Tri-County Nutrition Meals on Wheels of Texoma Texoma Area Chapter Red Cross Keeping Families Safe, Healthy & Connected Examples of United Way of Grayson County’s response The Rehabilitation Center - S is a 39yr old client who received a hemi-corpectomy following a long illness and infection. He was already a wheelchair user since the age of 4 but now needed a custom wheelchair to fit his body after his major surgery. The Center partners with a local DME business in order to complete this and other wheelchair evaluations. His evaluation for a new custom wheelchair was completed and the client was also referred to our local DARS office to receive funding in order to modify his car to use with hand controls only. These referrals and a new chair/modified car will allow S to return to work – something he has only dreamed about for the past 2 years Habitat for Humanity- Habitat for Humanity built House #30 to meet Energy Star standards. The standards are more rigorous each year and this year's requirements include having a comprehensive water management system in place. Each house is scored, based on total efficiency, thermal enclosure, and a ventilation system that is designed and installed for optimal performance. The score for House #30 was 65--a full 20 points better than the required score of 85. The rater said, "I wish all my builders followed Habitat's practices. This is an extremely well-built house."



HEALTH TO HELP PROVIDE PROGRAM(S) ADDRESSING ISSUES SUCH AS DENTAL CARE, SUBSTANCE ABUSE, TEEN PREGNANCY, COUNSELING, TRANSPORTATION AND BASIC HEALTHCARE.

What’s happening in Grayson County? Four Rivers Outreach - Dental Clinic Local/state research and reporting indicated a need for dental care for the uninsured and underinsured in Grayson County. Four Rivers proposed a program to provide an adult dental clinic for the indigent, uninsured and underinsured for Grayson County. The services will be offered free to those who meet 50% of the median family income, those over, will be offered services on a sliding scale basis. Four Rivers Dental Clinic is completed with all the equipment tested and operational. In 2014 the clinic evaluated 125 patients with treatment of extractions and fillings on 53. The clinic has 7 volunteer dentist and 1 full time dental assistant/manager. Examples of United Way of Grayson County’s response Summer 2013 to Summer 2017 United Way of Grayson County awarded Four River the first health initiative grant. The program receives $50,000 per year for the four year time period. When one young woman was finished with her appointment today she came out crying and stated "I never thought I would ever get to see a dentist." It was truly an emotional and happy moment to see how grateful these people were who cannot afford dental work but were blessed today with this miracle.


UNITED WAY OF GRAYSON COUNTY COMMUNITY PARTNERS

AMERICAN RED CROSS 2527 HIGHWAY 691 – DENISON, TX 75020

903-465-1330 WWW.REDCROSS.ORG/TEXOMA

BIG BROTHER BIG SISTER

808 PECAN GROVE RD E. – SHERMAN, TX 75090 903-893-0900

WWW.BBBS.ORG

BOYS & GIRLS CLUB DENISON

2100 S. MIRICK AVE – DENISON, TX 75020 903-465-9008

WWW.BGCDENISON.ORG

BOYS & GIRLS CLUB SHERMAN

1500 N LUCKETT – SHERMAN, TX 75090 903-892-9019

WWW.BGCSHERMANTX.ORG

CASA OF GRAYSON COUNTY

1518 S. AUSTIN ST. – SHERMAN, TX 75090 903-813-5400

WWW.CASAGRAYSON.ORG

CHILD & FAMILY GUIDANCE CENTER

804 PECAN GROVE RD E – SHERMAN, TX 75090 903-893-7768

WWW.CFGCENTER.ORG

CHILDREN’S ADVOCACY CENTER

910 COTTONWOOD DR. – SHERMAN, TX 75090 903-957-0440

WWW.CACGC.ORG

CRISIS CENTER

4200 N TRAVIS ST – SHERMAN, TX 75090 903-893-3909

WWW.GRAYSONCRISISCENTER.ORG

FOSTER GRANDPARENT PROGRAM 1117 GALLAGHER DR.STE. 200 – SHERMAN, TX 75090

903-813-3574 [email protected]

FOUR RIVERS OUTREACH

210 S RUSK ST. STE. 2 – SHERMAN, TX 75090 903-870-4000

WWW.FOURRIVERS.ORG


UNITED WAY OF GRAYSON COUNTY COMMUNITY PARTNERS

GIRL SCOUTS OF NORTHEAST TEXAS 1243 HANNA DR. – DENISON, TX 75020

903-868-9910 WWW.GSNETX.ORG

GRAYSON COUNTY SHELTER

317 W Morton St.- Denison, TX 75020 903-465-6041

WWW.GRAYSONCOUNTYSHELTER.COM

GRAYSON LITERACY TEAM

421 N. TRAVIS ST – SHERMAN, TX 75090 903-893-7272

GREATER TEXOMA HEALTH CLINIC

900 N ARMSTRONG AVE. – DENISON, TX 75020 903-465-2440

WWW.GREATERTHC.ORG

HABITAT FOR HUMANITY OF GRAYSON COUNTY 901 N GRAND AVE – SHERMAN, TX 75090

903-893-0009 WWW.GRAYSONHABITAT.ORG

HOME HOSPICE OF GRAYSON COUNTY 505 W CENTER ST.– SHERMAN, TX 75090

903-868-9315 WWW.HOMEHOSPICE.ORG

MEAL ON WHEELS

4114 AIRPORT DR. – SHERMAN, TX 75090 903-786-3351

WWW.MOWOT.ORG

THE REHABILITATION CENTER

1216 HILLCREST – SHERMAN, TX 75092 903-893-7457

WWW.THEREHABCENTER.NET

THE SALVATION ARMY

5700 TEXOMA PKWY – SHERMAN, TX 75090 903-868-9602

WWW.SALVATIONARMY.ORG

http://www.greaterthc.org/


HOW DO DONATIONS TO UNITED WAY OF GRAYSON COUNTY MAKE A DIFFERENCE?

Every donation is used to create effective, smart and lasting community solutions that

improve everyone’s lives.

Donations support our work to meet the pressing basic needs of the most vulnerable

among us.

Donations power our work to tackle the root causes of issues, and stop problems before

they start.

HOW UNITED WAY OF GRAYSON COUNTY CREATES CHANGE

EXPERTISE STRATEGIC FOCUS GENEROUS

DONATIONS ACCOUNTABILITY FOR

RESULTS

United Way of Grayson County conducts thorough research to determine the needs in our community.

United Way of Grayson County’s Community Investment Team fund programs that create measurable and lasting results

Grayson County residents give their time, talent and money to support United Way’s work to change our community in fundamental lasting ways.

Every six months, programs report progress made in addressing key community issues, and United Way of Grayson County evaluates their effectiveness.

Every donation is used to create effective,

smart and lasting community solutions that

improve everyone’s lives.


RESULTS

United Way of Grayson County helped make it happen:

Outcomes provided for July 2013- December 20013

67* children increased physical activity and knowledge related to fitness and nutrition and its

effect of childhood obesity.

Boys & Girls Club Sherman – Fan Club

129,474* meals were served to 1,009* Grayson County residents. The average cost per meal

for the reporting period is $5.54*

Meals on Wheels- Home Delivered & Congregate Meal Services

145* children were matched with mentors. At the 90 day anniversary for new matches made in

Grayson Co., 83.6% of the Community-Based matches reported a strong relationship built

within the first three months of their match while 87.2% of School-Based matches reported a

strong relationship was formed within the first 3 months of the match.

Big Brother Big Sister- Youth Mentoring

Computer Training - The client must demonstrate basic computer skills or attend computer

classes. 24* Students attended with 80% graduating – 19* Graduates

Four Rivers Outreach – Career Center

170* children were in foster care; volunteers assisted family members in accessing services and

resources to either help in being reunited with their children or assisted the family members with

whom the children were placed with at the time. 35 children were either returned home to

improved circumstances, placed permanently with relatives, or adopted into forever families. All

children have maintained safety.

CASA of Grayson County

234* clients served had an increased sense of safety, increased sense of children's safety,

decrease in feelings of isolation and an increase awareness of community resources and

options due to services provided by the Crisis Center.

Crisis Center- Crisis Center Shelter Victims Services

149* clients were served with mental health services that are provided to facilitate emotional

healing for child victims of sexual and physical abuse. Mental health services are provided to

facilitate emotional healing for non-offending family members and support in the care and

protection of their children.

Children’s Advocacy Center- Counseling Services

331* clients served. The community partner provided uninsured and underinsured

parents/caregivers access to therapy services regardless of their ability to pay for services.

Provided uninsured and underinsured parents/caregivers access to psychological testing and

evaluation services to determine diagnosis and treatment plan for client success. Assist

parents/caregivers to better understand their child's behavior/diagnosis as well as family

functioning and work toward renewing, repairing and rebuilding family relationships. –

Child & Family Guidance Center- Healthy Parents, Healthy Children, Healthy Families

*Numbers provided by community partner reports for July 2013-December 2013.


CAMPAIGN BASICS

What exactly is a workplace campaign?

A workplace campaign takes place over a set period of time. Company CEO’s and campaign

coordinators (like you!) encourage employees to give to United Way of Grayson County. You

achieve this by sharing news and information about the needs in the community and how we

are addressing these needs – and inviting them to participate in company activities. To use a

sports analogy, you are the coach and your coworkers are your team. You want to get them

pumped up, excited and “in it to win it.” The ultimate goal? You and your company come

together and collectively raise money for those in our community who so need it.

What’s my role as a campaign coordinator?

Work closely with the United Way of Grayson County staff members to develop an

effective campaign for your organization.

Recruit and coordinate a team of company volunteers to help you run the campaign.

Make a personal gift to United Way of Grayson County.

Promote the campaign throughout your organization and ask everyone to give.

Coordinate the distribution and collection of campaign materials and pledges.

Prepare and submit a final report and pledge forms.

Thank all campaign participants.

Who can help me run a successful campaign?

United Way of Grayson County staff members who are available year-round to assist with workplace campaigns. You can contact Kim Ramey, Director of Resource Development at 903-893-1920 Ext. 1 or [email protected]


TAILOR YOUR CAMPAIGN TO FIT YOUR COMPANY’S NEEDS Work with your Director of Resource Development to map out a plan that will be easy to implement and well-positioned for optimal success. Smaller, single-site campaigns

Don’t try to do too much!

Think about what strategies work best for your company. If you have a small company,

don’t try to have an overly complex campaign.

Make sure to include people from different departments on your planning team to help.

Multi-site campaigns

If your headquarters and branches aren’t all in the same county, ask your Resource

Development Officer to help you located the contacts for other counties.

Utilize a team captain model when forming your campaign team. The most important

thing when forming a team is to try to make sure that all the different sites and

departments have representatives to help with their portion of the campaign planning.

Make sure to include representatives from different departments, as you can utilize their

skills and contacts. Also try to include leadership wherever possible so that decisions

can easily be made.

Team captains can help run the campaign in each area of your company so you don’t

have to do it all! They can directly contact United Way staff to plan events, request

speakers and order supplies for their department, store or division.

Online-only campaigns

Some companies don’t use paper pledge forms and want to have a campaign that has a

low impact on the environment. While doing this, what is the best way to have a

successful, yet low-key campaign?

E-mail testimonials from employees that are passionate about the cause.

E-mail United Way facts out to the staff.


STEPS TO SUCCESS Get Connected

Attend or host a campaign coordinator training – a free session on how to run a

successful campaign.

Contact your United Way staff person to learn how we can assist you.

Read your Community Campaign Toolkit.

Contact other companies in your industry that run campaigns and ask questions and

brainstorm ideas for successful and fun events.

Get top-level management support

Ask your United Way staff contact for suggestions on approaching top-level

management for support.

Talk to your company’s leadership about developing a budget for the campaign.

Ask top management to speak at and actively participate in all campaign events.

Discuss implementing a program that matches a percentage of employee gifts.

Ask your United Way staff contact about recognition for Leadership Giving (gifts of

$500+).

Recruit a team

Recruit a campaign committee that includes representatives from all departments, labor

unions and retiree groups.

Encourage your team to attend or host a campaign coordinator training.

Recruit colleagues with influence.

Recruit long-time donors and colleagues who frequently step up to help with community-

related tasks.

Ask your management for support.

Invite your United Way staff contact to attend your campaign planning meetings.

Develop a campaign plan

Recruit a team for Day of Caring.

Develop a timeline for your campaign

Set campaign goals included targeted percentage of Leadership Givers (gifts of $500+).

Choose strategies that are tailored to your corporate culture.

Consider incentives that increase participation.

Assign responsibilities to your team members.


Make the ask

Make personal gifts to United Way of Grayson County and encourage your team to give

a gift. (It’s easier to ask if you’ve already given)

Encourage Leadership Giving.

Host a kickoff event and invite all staff.

Personally distribute pledge forms and donor brochures.

Ask everyone to give to United Way of Grayson County.

Explain how people can participate in campaign activities.

Utilize social media tools such as Facebook and Twitter

Tell employees when the campaign ends and where they can return forms.

Provide weekly update to employees about the progress of your campaign.

Conduct a thorough campaign wrap-up

Collect pledge forms and donations from employees.

Schedule a wrap-up meeting with your Resource Development Officer.

Report final totals to your employees.

Thank everyone.

Congratulate yourself and your committee for a job well done.

Campaign Event Supplies

www.unitedwaystore.com


WHAT’S WORKED FOR OTHER COMPANIES

ATMOS Energy employees have a fun campaign and work together to make it a success. In 2013 the employees built a grill. The racks on the grill had cranks so they could be lowered closer to the heat or raised. They sold raffle tickets for two months and announced the winner in November at the United Way Campaign Update press conference. The management also cooks a BBQ lunch with all the trimmings and homemade desserts. After lunch let the races begin. Video horse races with monopoly money are a big hit. The employees can buy in to play and there are fantastic prizes and giveaways. This is a fun filled bunch that work together to meet and exceed their goal. ATMOS Energy was awarded 2013 Best Work Place Campaign (small campaign

division)

Landmark Bank has a campaign committee with a member at each branch. This person is in charge of that branch's fundraiser and responsible for getting all the forms back. If the committee member is new to the UW program, the committee chair will go to their branch and talk to them about the forms and fundraising ideas. The branches have a competition between them to see who can bring in the most fundraising money (there is no prize, just bragging rights). Progress report emails are sent to all the branches every few weeks. The Fair Share/ Leadership Givers receive four hours of vacation and we have drawings for gift cards (some with every giver in the pot and some with only FS/ Lead givers). Some of the 2013 fundraising was: asking local businesses for donations, a chili lunch several bake sales and taking donations at the drive-thru. We also have a UW rep or an agency spokesperson at the bigger branches' monthly employee meeting.

Landmark Bank was awarded 2013 Best Overall Campaign (small campaign division)


WHAT’S WORKED FOR OTHER COMPANIES

Both the Sherman and Whitesboro Ebby Halliday offices were very involved. Since we are in the business of "moving", we included our clients as well. If they were moving out of a house, we asked them to donate what they did not want to move. If they were moving into a home, we asked them to come by the garage sale, and maybe purchase something for their new house. So everyone had a client that was buying or selling, and we ended up with great donations, and a great sale. Even the other businesses near us would watch us bringing in items and kept asking when the sale was, because they did not want to miss it. It truly was a Community Effort! Ebby Halliday was awarded 2013 Highest Per Capita Giving (small campaign division)

2013 campaign we had a big silent auction for some amazing stuff that everyone wanted. It was a fight I’ll definitely say that. That’s where we received about 300.00 of our money. Then we had a contest with the managers to see who would give the most. Everyone kept going back and forth so that helped too. As for everyone else in the company we usually just take what we can get, even if it’s just a dollar. We mostly thrive on getting 100% every year and this was the 3rd year in a row. Dr Pepper Snapple Group was awarded 2013 Best Employee Participation (small campaign division)


ANNUAL AWARDS CELEBRATION The awards are given in two divisions small campaigns of $50,000 or less and large campaigns of $50,000 or more.

Highest Per Capita Giving Award Every year, United Way of Grayson County gives the company with the highest average gift per employee capita including employee and corporate gifts combined.

Largest Dollar Increase Award

This award is given to the company that had the largest dollar increase over last year’s campaign.

Best Employee Participation Award

This award is given to the company that had the best employee driven campaign, to build awareness through special events and fundraisers.

Best Workplace Campaign Award

This award is given to the company that used the United Way “best practices” and ideas that have proven to enhance their campaigns. This company had an increase in giving and/or participation, promoted awareness and volunteerism at the corporate and employee level.

Best Overall Campaign Award

This award is given to the company that excels in all areas of a United Way campaign, promoted awareness, volunteerism, participation, year round involvement and increase in giving.

LARGE CAMPAIGN SMALL CAMPAIGN

Nominations and winners are determined using campaign data and the resource development team.


FREQUENTLY ASKED QUESTIONS ABOUT UNITED WAY OF GRAYSON COUNTY AND

WORKPLACE CAMPAIGNS Why should I invest in United Way of Grayson County? We bring the expertise and strategic focus to create profound and positive change in our

community. The strong relationships we share with business, government, nonprofits, talented

volunteers and generous donors put us in a unique position to bring people together to create

innovative solutions to the toughest problems facing our community.

We measure the progress we are making in the community because we are all about solid,

tangible results that create lasting change. We are meeting the basic needs, fostering

volunteerism and improving the quality of life for everyone in Grayson County.

What guides United Way of Grayson County?

We conduct research and assess the strengths and needs of our community. More than

200 knowledgeable, well-trained volunteers and expert United Way of Grayson County

staff work together to identify the best ways to solve the most pressing issues.

Our priorities are:

Meeting the basic needs

Why is United Way of Grayson County focused on meeting basic needs?

United Way understands there are many needs in our community. By identifying our basic

needs and focusing our efforts and resources on addressing those needs we can measure the

impact of the effort.

Youth, Health & Sustainability are the building blocks to a better community and give hope for a

better tomorrow. It’s about creating hope and lasting change.

What is United Way of Grayson County doing to meet basic needs?

2013 campaign we raised $1.366 million to help people avoid hunger and gain access to the

public benefits they need to get back on their feet. However, the pressing needs continue - and

so does our response. That’s why we are working to raise another $1.4 million in the 2014

Campaign.

Thus far 18 community partners and 31 programs have received grants totaling almost $1

million dollars thanks to the response – 50* children have increased knowledge of the effects of

bullying and drug & alcohol abuse. 2* new habitat homes were built, 244* families received

hospice care & 172* children/youth increased self-sufficiency and participation in daily activities

with rehabilitation.

*Numbers provided by community partner reports for July 2013-December 2013.


How should I ask for money in this tough economy?

Even though times are challenging, those of us who still have the ability to give can make a

tremendously positive difference in the lives of so many. United Way of Grayson County is

focused on helping the most vulnerable in our county. We are working to provide food, shelter

and hope for thousands of families who are facing hunger, homelessness and healthcare. If a

person is interested in supporting those less fortunate in our community, giving to United Way of

Grayson County is the wisest way to do it.

In this tough economy, the most vulnerable among us are struggling to survive – and those of

that can, need to do more. Making a gift – whatever amount – through payroll deduction or one-

time gift is a wonderful way to make a tremendous impact for so many who desperately need

our help.

How can our organization become more involved with United Way of Grayson County Year-

round?

We offer an array of ways to become more involved year-round.

Your company can host free, monthly lunch and learn sessions. We’ll bring experts

into your workplace for fun and engaging one-hour information sessions on a variety

of topics.

Interested employees can join together and find rewarding volunteer opportunities.

Please contact Kim Burgess, Director of Resource Development. 903-893-1920 x1

Assemble a team and participate in a Day of Caring.

You can host a food or supply drive and collect essential items to donate to an area

food bank or shelter.

Talk to your Director of Resource Development about other ways to get involved, or

email [email protected]

How can my campaign gain more recognition for its support of United Way of Grayson County?

Corporate sponsorships of United Way events offer a wonderful way for organizations to receive

wide exposure for their generous support. You can also work with your Director of Resource

Development to develop a campaign strategy that could lead to a prestigious United Way of

Grayson County Spirit of Caring Award.

What does it cost to run United Way of Grayson County?

United Way of Grayson County invest nearly 84 cents of every dollar donated in community

solutions. The other 15.8 cents go to United Way of Grayson County’s functional expenses,

which include salaries, marketing and fundraising.

mailto:[email protected]


What is a 501(c)(3) nonprofit organization?

501(c)(3) is the tax status code for nonprofit charitable organizations. Donations to these

organizations are tax deductible. Donors may direct their gift to any 501(c)(3) through United

Way of Grayson County. We do not accept direct pledges to organizations without 501(c)(3)

status. To find out if a favorite charity is a 501(c)(3) visit guidestar.org

How much does it cost if I direct my gift to an agency or another United Way?

United Way of Grayson County believes that the best way to make an impact is to give to the

general fund. However, it is still your gift and we honor designations to any non-profit. Here are

the options:

Any other United Way there is no cost or fee

Any United Way partner agency there is no cost or fee

Non United Way agencies there is a 10% processing fee

What United Way of Grayson County investments do not charge fees?

No fees are charged on gifts to United Way of Grayson County, United Way of Grayson County

priorities or initiatives.

How long should our campaign run?

The average campaign runs for two weeks. Longer campaigns often take up additional time

and resources for both the campaign coordinator and the employees. A two-week campaign is

the perfect amount of time to kick off your campaign, get your message out effectively and make

your ask without overburdening your staff with extra announcements and activities.

What is Leadership Giving and how will it impact my campaign?

Leadership giving is a recognition program to encourage employees to make high-impact gifts

of $1,000 or more. Strategies include a customized “ask” to employees to give at a higher level,

and specific personalized recognition within the company and United Way of Grayson County.

It can also be motivating for you and your colleagues to see the number to Leadership Givers

and establish goals around it.

Companies will often honor employees who give at the Leadership level by having an event to

thank them and ask for support again. Special thank you’s or certificates are also best practices

for this.


CAMPAIGN WORKSHEET

GET CONNECTED

United Way of Grayson County Staff Contact Name

________________________________________________________

Contact Number ___________________Meeting Date___________________

_____________________________________________________

GET TOP LEVEL MANAGEMENT SUPPORT

_____________________________________________________

Who in my company can help get the CEO and management involved?

_____________________________________________________

Is there someone in management who would enjoy being involved?

_____________________________________________________

How will you leverage your CEO and/or upper management?

_____________________________________________________

RECRUIT A TEAM

_____________________________________________________

What skills do I need my team members to have?

_____________________________________________________

What departments should be represented?

_____________________________________________________

Who would like to be involved?

_____________________________________________________

Set individual roles and responsibilities

DEVELOP A CAMPAIGN PLAN

TODAY’S DATE ______/______/______ KICKOFF DATE ______/______/______ ORDER SUPPLIES BASED ON EMPLOYEE NUMBERS _____________________ _____________________ _____________________ EVENT/TOURS ______/______/______ ______/______/______ ______/______/______ ORGANIZE DAY OF CARING

VOLUNTEER TEAM ______/______/______ REQUEST SPEAKERS _____________________ _____________________ _____________________ FINAL PLEDGE DATE ______/______/______ COMPLETE CORPORATE GIFT

ONLINE GIVING AGREEMENT (IF

APPLICABLE) AND/OR MATCH

AGREEMENT FORMS _____________________ _____________________ _____________________ WRAP UP PAPERWORK DATE ______/______/______ THANK EMPLOYEES DATE ______/______/______ END DATE ______/______/______


____________________________________________________________________________

MAKE THE ASK

____________________________________________________________________________

How will I publicize events and activities?

____________________________________________________________________________

Who will speak at kickoff meetings?

____________________________________________________________________________

Who will make the ask and how?

____________________________________________________________________________

How will I publicize progress to employees?

____________________________________________________________________________

CONDUCT A THOROUGH CAMPAIGN WRAP-UP

____________________________________________________________________________

When will I block time to collect forms and complete paperwork?

____________________________________________________________________________

What date will I report final totals?

____________________________________________________________________________

How will I report them to employees?

____________________________________________________________________________

How will I thank everyone?

If you would like additional assistance with your goal-setting, simply contact your United Way of Grayson staff partner, who will be happy to assist you.


THANKS FOR RUNNING A WORKPLACE CAMPAIGN!

Documents

COMMUNITY CAMPAIGN TOOLKIT - United Way Grayson · 7 COMMUNITY CAMPAIGN TOOLKIT UNITED WAY OF GRAYSON COUNTY’S PRIORITIES SUSTAINABILITY TO HELP INSURE THAT ALL RESIDENTS IN OUR