Community Marketing CallApril 14, 2010

Agenda

• Marketing Survey

• World Cup

• Firefox Education Update

• Student Reps

• TEDx Sarajevo + OpenCafe

• Balkans InterCommunity Event 

• Thunderbird

Why did we want to create this

• Need for more materials about general Firefox and Mozilla.

• Looking to scale our events program and create more leverage.

• Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!

World Cup

Goals (or Goooooaaaaals!)

• Create campaign to generate excitement around the World Cup

• Aim is to reinforce Firefox is the best way to stay connected to the game online.

Personas

• Personas Competition

• Each country has a Persona, and the “team” with the most average fans over the tournament wins.

•  Secret Prize

Add-on

• Feature Add-Ons as the best way to stay connected.

• Looking for Partners to do content.

Show us your passion!

• Download Personas

• Throw Firefox Viewing Parties

• Firefox Football-themed swag

• Twibbon

• Facebook & Twitter

• Youtube & Flickr

Spread Firefox Education Toolkit

2 New Pieces Added

• Banner

• Event Promotional Flyer

Localization of Toolkit

• Currently there are a number of pieces that can be localized:  

• 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)  

• 4-Up Flyer

• Firefox: World's Best Browser

• How to Choose a Web Browser

• What is Mozilla?

• Student Rep Program

• Presentation- Mozilla Firefox: Meet the World's Best Browser

Localization of Toolkit

• Currently there are a number of pieces that can be localized:  

• 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)  

• 4-Up Flyer

• Firefox: World's Best Browser

• How to Choose a Web Browser

• What is Mozilla?

• Student Rep Program

• Presentation- Mozilla Firefox: Meet the World's Best Browser

http://mozilla.sarahdoherty.net/sfxedutoolkit_l10n.zip

All instructions are included in .zip file.

Localization of Toolkit

• Once you are done localizing the materials we would love to link back. In order to be added to this section:

• Create a microsite page on your community website or blog for the education toolkit.  

• Include the copy from spreadfirefox.com/edutoolkit (localized of course). Also, if you have any tips or tricks for using the materials locally please include them!

• Place links to all of the files you localized for download on your microsite.

• Send an e-mail sarah@mozilla.com

www.spreadfirefox.com/edutoolkit

A few tips for planning events• Choose an event.

• Pick a good time of year and find out what events are coming up.

• Plan your Booth or Presentation

• Booth or table?

• Location?

• Teamwork!

• Prepare Your Messaging!

• Hint use the toolkit!

• Create Incentives

• Swag (fill out the marketing events request form to let us know about your event)

• Use the toolkit materials! Or create some of your own!

• Make it fun!

Make sure to track your success

• Add to the Spread Firefox Events Calendar (select Firefox Education as your category!)

• Fill out our Community Spotlight survey.

• Tag it! Flickr/Twitter/Social Media with the hashtag #fxedu

Thunderbird• Doing our first funnel cake builds this week.

• Getting good feedback on surveys, end-user survey and uninstall.  Anyone interested in helping us do more surveys?

• Thunderbird 2.0.0.24 is our last planned security and stability update.

• Feedback on Quick Filter add-on and Migration Assistant

• http://clarkbw.net/blog/2010/04/02/quick-filtering-in-thunderbird/

• http://weblog.latte.ca/blake/employment/mozilla/thunderbird/migrationAssistantV1

www.spreadfirefox.com/edutoolkit