Community Outreach that Wins

Community Outreach that Wins


Worthington City SchoolsCommunications Audit

Key Takeaways







Our Research• Questionnaire• Interviews• Online research

Question: Based on best practices, how can we enhance and leverage current communications? “10% rule”





Where we excel• Consistent messaging on important

topics• Careful to reflect survey data• Repetition• “Easy to understand” format

• Usage of broad tools• From person to person, to

newsletters to social media….





1. When using email

• Creation of a Protocol to ensure district information is shared more consistently• Needs to be cross-marketing via

school buildings• HOWEVER, must be organic and

easy to replicate for them





2. Sharing of Information with District

• Pushing information up• Use File Sharing • Dropbox• Text

• We know they are already doing it. Now we need to capture it.





3. Superintendent Communications

• Update “Superintendent’s Corner” Monthly

• Cross-market message:• ThisWeek• Email• Social Media



4. Message Training for Staff

• Help promote the district’s key messages and goals

• How to answer the tough questions• How to share information with us

more consistently so that we can share district wide.



Other considerations…

• More focused strategy on sharing financial information.

• More usage of videos, webinars and direct mail to cross-market key themes.

• Communications Checklist



Questions?

Documents

Community Outreach that Wins