Commuter Choice Summit -2004

Florida Department of Transportation District 5

Public Transit Office

Transit Agencies in FDOT-District 5

• LYNX – provides full-service transit programs to Orange, Osceola and Seminole counties with additional coordination with Lake County

• SCAT – provides full-service transit programs to Brevard County

• VOTRAN – provides full-service transit programs to Volusia County and additional coordination with Flagler County

Goals for 2004

• Implementation of toll free number for Rideshare Program (866-610-RIDE)

• Develop concepts for new Districtwide Rideshare Sign

• Develop marketing plan for toll free number

• Continue hosting regional CAP meetings

Accomplishments for 2004

• Regional Meetings with District 5 CAP agencies• Guest speakers – Jennifer Ryan from South

Florida Commuter Services visited in July 2004 to share marketing concepts

• Successful implementation of toll free number for the Rideshare program

• Met with marketing representatives from Traffic Pulse and Metro Networks for toll free number campaign

Opportunities for 2005

• Implementation of the marketing plan for the toll free number

• Finalize concept for the Districtwide Rideshare sign

• Continue the success of regional CAP meetings.

LYNX – Goals for 2004-05• Increase the level of CAP participation via private and

public sector employers in Seminole, Orange and Osceola Counties (1.5 million residents).

• Increase the level of CAP participation via employed commuters in Seminole, Orange and Osceola Counties.

• Increase awareness, implementation and usage of employer supported Guaranteed Ride Home programs in the LYNX service area.

• Identify and capture information on barriers and deterrent to CAP.

• Actively participate in region-wide partnerships to promote the success of the CAP.

LYNX – Performance Measures

• Hold workshops for employers and participants in the CAP.

• Promote CAP Award Champions and annual luncheon for employers.

• Media coverage and ongoing marketing programs: vendor fairs, bilingual brochures, community and civic events.

• Utilize mail-back surveys for program participants• Radio and television promotion

SCAT - Goals for 2004-05

• The level of participation by private and public sector employers in the CAP should be increased.

• The level of participation by private and public sector employees in the CAP should be increased.

• A Guaranteed Ride Home (GRH) should be developed by each local program to enhance participation in the CAP.

• The CAP should monitor the deterrents for participation in the program and encourage innovations for improvements to the program.

• Region-wide partnerships to gain new ideas for the success of the CAP.

SCAT – Performance Measures

• Use quantifiable data to measure performance – by tracking marketing piece distribution, number of promotional presentations to the community, new and/or additional carpool and vanpool participants.

• Utilize mail-back surveys for program performance and measurement.

• Focus on bilingual and/or minority-based media and marketing brochures.

VOTRAN - Goals for 2004-05• Increase the level of participation by private and

public sector employers in the CAP.• Increase the level of participation by private and

public sector employees in the CAP.• A Guaranteed Ride Home (GRH) should be

developed by each local program to enhance participation in the CAP.

• Monitor the deterrents for participation in the program and encourage innovations for improvements to the program.

• Participate in region-wide partnerships to gain new ideas for the success of the CAP.

VOTRAN – Performance Measures

• Set specific goals for outreach and track success: make 120 telephone/direct mail contacts to employers, attend 4 community events each year, and give a minimum of 10 presentations to employers annually.

• Conduct participant surveys for performance measurement.

• Promote the GRH program to employers.• Report distribution of CAP literature.

Contact Information

• Ms. Diane Poitras, FDOT-District 5

407.482.7860 or diane.poitras@dot.state.fl.us• Ms. Brenda Rhodes, LYNX

407.841.2279 or brhodes@golynx.com• Ms. Judy Lewellen, SCAT

321.952.4563, ext. 300 or judy@ridescat.com• Mr. Tim Clemons, VOTRAN

386.756.7496, ext. 149 or tclemons@co.volusia.fl.us