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Compani Profile Sindo 2011
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WHY ADVERTISE INHARIAN SEPUTAR INDONESIA(KORAN SINDO)2011?
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MEDIA NUSANTARA CITRA
1.WE ARE PART OF THE GREATEST MEDIA GROUPIN INDONESIA
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2.
WE ARE THE FASTEST GROWING NEWSPAPERIN INDONESIA
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Fast Improvementwithin Short-term
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3.
GET NEW AUDIENCE:COMMUNICATE TO NEW TARGET
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Readers Demographic
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Readers Demographic
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4.
THE MOST EFFICIENT
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1 rate for various media
• 1 national + 6 local-editions+ 1 upcoming local-edition in Manado
• TVC spot in RCTI
• TVC spot in Sindo TV
• Sindo Update on RCTI
• Sindo Update on TPI
• Sindo Update on Global TV
• MNC Business Channel by request11
National Edition
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West Java Edition andCentral Java Edition
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East Java and South Sulawesi Edition
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South Sumatera andNorth Sumatera Edition
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Kelapa Gading & Segitiga Emas
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5.
HARIAN SEPUTAR INDONESIA HAS THE LOWEST CPT
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CPT (Cost per Thousand)Display Ad/FC
107,000 64,200
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6.GRAB AUDIENCES OF DECISION-MAKERS THROUGH
CHANNEL
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Group Synergy
Programs in Channel:• Special for “Laporan Keuangan”
• Emittence
• CEO
• Talkshows:– E-view, “Talk with People of The Day”
– Power Breakfast
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7.VERY CUSTOMIZED BASED ON THE NEEDSBY CREATIVE DESIGN
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Creative Ad
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Creative Ad
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Creative Ad
• Consecutive Ad Holcim22 may 2010 editionright side pages
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8. VERY CUSTOMIZED BASED ON THE NEEDSBY DISTRIBUTION
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Everyone’s Involved
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Permata Bank
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9.
INTEGRATED CAMPAIGN
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Integrated Media Promotion
• We Execute Integrated Media Promotion through:– Event
– TVC
– Radio Commercial
– Online Advertising
– Print Advertising
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Giant Shopping Day
• Print AdvertisingFull page on Harian Seputar Indonesia
• TVC on
• Radio Commercial on
• Online Advertising on
• Event
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10.
EDITORIAL FRIENDLY
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On 1st page
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ACCOMPLISHMENTSHARIAN SEPUTAR INDONESIA IN 2010
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EDITORIALACHIEVEMENTS
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No Deskripsi Kategori
1 Mahkamah Konstitusi Anugerah Konstitusi 2010
2 Jakarta Fashion & Food Festival 2010 Juara Umum Gading News Award 2010
3 Perpustakaan Nasional Citra Dharma Pustaloka (Aspek Tata Bahasa Indonesia)
4 Fotografer Juara 1 Lomba Foto Kementrian Kelautan & Perikanan, Tingkat Nasional
5 Fotografer Juara 2 Lomba Foto Pendidikan Astra 2010, Tingkat Nasional
6 Fotografer Juara 2 Lomba Foto XL Award 2010, Tingkat Nasional
7 Fotografer Juara 2 Lomba Foto Telkomsel, Tingkat Nasional
8 Fotografer Juara 2 Lomba Foto Perbankan, AXA Mandiri
9 Fotografer Foto Pilihan Editor, Anugerah Pewarta Foto Indonesia
10 Fotografer Juara 3 Foto Jurnalistik Bank Sumsel Journalis Award Tingkat Regional Sumbagsel
11 Fotografer Juara 1 Lomba Foto Hasil Kebunku PT Perkebnan Nusantara VII Tingkat Regional Sumbagsel
12 Fotografer Juara 2 Lomba Foto Journalist Award Bank Sumsel Babel Tahun 2010
13 Fotografer Juara 1 Telkomsel Foto Journalistik 2010
14 Fotografer Best Foto Cevi Award, Chevrolet Mobil
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CIRCULATION & DISTRIBUTIONACHIEVEMENTS
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Growth of Printed Exemplars(daily average by year)
Source : Circulation Departement43
SALESACHIEVEMENTS
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Growth of Ad-earnings(total on year)
*) Source : Media Scene 2009/2010.**) Projection 2010.
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EVENTS PAST, PRESENT & FUTURE
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High Tea Dialogue
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Fun Weekend
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BazaarGadget Extraordinaire
• May 2010, Bandung & Surabaya
• July 2010, Semarang
• August 2010, Jakarta
• September 2010, Medan & Makassar
• October 2010, Palembang
• November 2010, Bogor/Depok
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People of The Year 2009
• Held yearly since 2007
• Upcoming (POTY 2010) will be held on December 2010
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Rekor Bisnis (REBI)• Already held twice
– ReBi 1 on 24 February 2010
– ReBi 2 on 3 June 2010
• Upcoming, ReBi 3, will be held on 3 November 2010
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UMKM Award
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TOILET BERSIH SINDO
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Bazaar HUT SINDO
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2011Harian Seputar Indonesia on
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What We Have on 2011
• Thematic: “6 Tahun Semakin Kokoh”
• Maximizing Advertiser’s Exposures
• Customized Distribution for Clients– Complimentary newspaper for specific target by
clients database
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WHAT WE HAVE ON 2011
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“6 TAHUN YANG SEMAKIN KOKOH”THEMATIC
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Apresiasi CSR
Januari 2011
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- Fun Weekend- Gadget Bazaar 1 – 2011 (Surabaya)- REBI 4 - 2011
Februari 2011
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- High Tea Dialog- Entrepreneurship Training - Sumut- Gadget Bazaar 2 – 2011 (Semarang)
Maret 2011
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- Fun Weekend- Enterpreneurship Training – SumSel- Investor Guide- Gadget Bazaar 3 – 2011 (Bandung)
April 2011
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- Fun Weekend- Tour & Travel Fair- Investor Guide- Entrepreneurship Training – Semarang- Gadget Bazaar 4 – 2011 (Yogyakarta)
Mei 2011
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- Entrepreneurship training – Jakarta (Final)- Learning Land
Juni 2011
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- Fun Weekend- UMKM Award- REBI 5 – 2011- Solo Food Festival 2011
Juli 2011
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- High Tea Dialogue- Toilet Bersih Sindo 2011
Agustus 2011
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- The Inspiring Way - Fun Weekend- Surabaya Fun Walk- Palembang Fun Walk
September 2011
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- Fun Weekend- Gadget bazaar- Jakarta Food Festival
Oktober 2011
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- Fun week end- REBI Event 6 - 2011- Test Drive Sindo- Bandung Food Festival
November 2011
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- CSR award- POTY 2011 – New Version- Medan Food Festival
Desember 2011
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No. Event Jan Feb Mar Apr Mei Jun Jul Ags Sep Okt Nov Des Remaks1TOUR & TRAVEL FENY & ROBI2 LEARNING LAND ALL3ALTERNATIVE INSPIRED ROBI4APPRESIASI CSR / LIPUTAN CSR ALL5TEST DRIVE PRIMA
6INVESTOR GUIDEARIEF & USMAN
7HIGH TEA DIALOGUE ALL8UMKM ALL9ENTERPRENEUR TRAINING SUMUT SUMSEL SEMARANG JAKARTA VIRGIN & ROBI
10TOILET BERSIH ALL
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GADGET (JAKARTA, BANDUNG, SEMARANG, YOGYAKARTA, SURABAYA)
ANDRI & MELLY
12SNPTN ALL13FUN WEEKEND ALL14REBI ALL15SOLO FOOD FESTIVAL ALL16SURABAYA FUN WALK ALL17PALEMBANG FUN WALK ALL18JAKARTA FOOD FESTIVAL ALL19BANDUNG FOOD FESTIVAL ALL20POTY 2011 ALL21MEDAN FOOD FESTIVAL ALL
Events in 2011
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