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7/28/2019 Company Grasim Profile
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Introduction of Grasim
Grasim Industries Ltd is known for its world
class textile manufacture. They are a main part
of the textile industry of India. They are one of
the leaders in textile manufacture and are also
known all over the world.
Grasim believes in world class manufacturing.
The 8 dimensions which they follow are:
Waste (MUDA) elimination.
Work environment
JIT and stock reduction
Total productive maintenance of equipment,
operating conditions and skill levels.
Quality first :SQM and best practices
Customer driven: internal and external
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Liaisons and understandings
Information system, technology and cash
flows.
ABOUT BHIWANI.......
BHIWANI district came into existence on July
22nd, 1972 and is named after the
Administrative city Bhiwani.
Bhiwani has been a prominent center of
commerce since time of Mughals. Bhiwani is
also known for its temples and is called as Small
Khashi of India because of numerous temples. `
The erstwhile Punjab cotton Mills at Bhiwani in
Haryana was taken over by Grasim Industries
1964
LOCATION
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The Bhiwani District is surrounded by Hissar
District on its North, some area of Jhunjunu &
Churu District of Rajasthan on its west and
District Rohtak on east. It is 124 Kilometer from
Delhi.
GEOGRAPHY
In North Region of the district there are
Alluvial Plains and in South there are Semi
-Desert with remnants of Aravali Range
Mountains. The Soil is loom in the North
region and sandy in the Southwest region of
Bhiwani District. The Groundwater is mainly
saline with some of small pockets of fresh water
in Southwest. Total area covered by Bhiwani
District is 5,099 sq.km..
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Brand portfolio grasim
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Brand portfolio graviea
Main Achievements & 5,S
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In 1994 graviera was awarded the
prestigious ISO 9002 certification. Each process
form buying the fibre to finished fabric is
monitored by computerized machine and highly
observant works and techniques. Being a
composite unit spinning, weaving and
processing is done under one roof and there are
strongest quality checks every stage.
Again order to maintain a superior quality of
the product various management practices are
being carried out by the top management to give
recommendation to improve the effectiveness in
selected functional areas has formed
management quality circiles.
Good quality management procedure can
prosper only in clean and sincere atmosphere
and so the top management at BTM have
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implemented the 5 technique which has the
following meaning :
What is 5,s There are 5
japanese words:-
SEIRI:- shorting out unnecessary items.
SEITOM:- Systematically arrangement of
necessary items.
SEISON:- cleaning of work place and
mahines.
SEIKETSU:- House keeping maintaining
all time.
SEITSUKE:- Training and self
discipline
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Objectives of the company
Objectives estabilish the goals and
aims of business and determines
shapes of future events. Objectives
are the way of achieving motives for
profit or social service main objectives
of Bhiwani Textile Mills as given in its
memorandum of association are :
To introduce new products and
create new markets.
Increase productivity of work-force.
Customer service and customersatisfaction.
Improving work culture among the
employees.
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Increasing quality products and
services.
Capitalizing on company strength
and use of corporate assets.
continuous innovation.
To provide the growth rate of
about 10% per annum.
Improved the advertising
effectveness.
To ensure that a large portion of its
sales is directed towards the
rural sectors and urban sectors.
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Main Units of grasim Industries
Viscose staple fiber
Nagda(M.P)
Rayon Grade Pulp
Mannor (kerla)
Harihar polyfibre
Kumarpattam
(Karnataka)
Rayon Grade Caustic Soda
Nagda (M.P)
Vikram Cement
Jawad (M.P)
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Vikram Iron 7 Steel (spong iron)
Maharastra
Grasim Cement
Raipur (M.P)
Gwalior Suiting
Gwalior (M.P)
Graviera suiting
Bhiwani
(Haryana)
Vikram Ispact
Raigarh(M.P.)
Aditya Cement
ShamburaBirla Consulting and Software
service Mumbai
Birla Telecom Ltd.
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Mangalore Refiery &
Mangalore
Petrochemical Ltd
Mangalore
Vikram shipping
Mumbai
Aditya Birla Group
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The aditya birla group is among
India,s largest business houses.
Operating in the country for for over
five decades and globlally
means for nearly thirty years, its
revenues today are in excess of US
$5.6 billion,with net earning of US $
500 million , a US $ 6 billion asset
base, and a market cap of US $ 5
billion and 700000 shareholders.
Its 40 state of -the -art
manufacturing units and sectorial
services, anchored by 72000
employees, criss-cross 16 countriesincluding Thialand, Indonesia,
Malaysia, Philippine, Egypta, Canada,
USA, and UK.
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A premium conglomerate, the
Aditya Birla Group is a dominant
player in all of the sectors in which it
operates, such as aluminiun, viscose
staple fibre, copper, cement, viscose
filament yarn, branded apparel,
chemicals, carbon black, fertilizers,
sponge iron, insulaters, power
telecom, financial services and more
recently, insurance.It is world,s
largest producer of white cement, the
largest single location refiner of palm
oil, *the third largest producer of
insulators, *the fifth largest producerof carbon black, *amongst the lowest
cost producers of aluminium globally
and *the largest fully integrated
aluminium producer in India.
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In India the group is the
single largest producer of viscose
filament yarn , gray cement (at a
single location), white cement and
rayon grade pulp, the only producer of
linen and a leader in the ready-to-
wear branded apparel.
Grasim, Hindalco, Indian
rayon, Indo Gulf and Indal from its
stables rank among Indians top 50
most respected and admired
corporations.
The group also has a
significant presence in the financialservices, power and
Telecommunications sectors with
strategic joint ventures with giants
such as-sun life (Canada) , powered
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plc (UK), AT&T (USA), The TATA Group
and BPL communications LTD.
respectively. In the software sector,
the group is represented through PSI
data system integration and software
maintenance services.
On the social front a value
based, caring corporate, The Aditya
Birla Group inherently believes in the
trusteeship concept of management.
Part of that make a qualitative
difference to the lives of marginalized
people. Carried out under the aegis of
the Aditya Birla Centre for communityInitative and Rural development, it is
separated by smt. Rajashree Birla.
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GROUP VALUE
Our Values
"Respect for the individual
integrity, Speed simplicity
Seamlessness, Self-assuredness
and a 100 percent Commitment,
are all values we value"
Our values are non negotiable.
They are never to be jettisoned
For us, our values are our well spring.
Our Vision
To be a premium conglomerate
With a clear focus at each business level.
Our Mission
To pursue the creation of value
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For our customers, shareholders,
Employees and society at large.
Kumar Mangalam Birla
Chairman, The Aditya Birla Group
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MAIN PRODUCTS OF GRASIM
1. Viscose Fiber
2. Rayon
3. Viscose Fiber from bamboo and wood
4. Caustic Soda
5. Cement
6. Dress material of Grasim & Gwalior Suiting
7. Sponge Iron
8. Chemical Fertilizers.
9. Chemicals
INTERNATIONAL FIELDS OF
OPERATIONS OF THE GROUP
1. THAILAND
a) Thai Rayon company Ltd., Bangkok* It produces Viscose Type Fibre. It was
started in
1976. Its capacity is 61,000 tonnes per
year.
b) That Carbon Black Co. Ltd. Bangkok.
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* This was set up in 1980. Every year
58,000
tonnes of carbon Black is produced.2. Indonesia
P.T.Indo-India Rayon, Jakarta
This is the first company to produce viscose
fibre in Indonesia. It was started in 1982.
This company produces 61,000 to tones of
fibre every year. All the machines tools and
instruments are given by Grasim.
3. Philippines
Indophil Textile Mills Co. Ltd. Manila.
It was set up in 1975. It has 54,000 spindles
of modern technology. It converts raw fibre
into composite fibre.
4. Egypt
Alexandria Carbon black Company.
* This was set up in 1994 to produce
carbon black.
Grasim industries also operated in
Malaysia, Singapore, Australia, England and
East European Countries.
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B.T.M profile
Bhiwani textile mills, Bhiwani, popularlyknown as B.T.M was established in 1938 as a
composite unit in Bhiwani with the name
Punjab cotton mills. In the year 1964 the
arstwhile ageing, Punjab cotton mills got a newlease of life when it was taken over by the
grasim group of Industries, a prestigious group
headed by honorable Sh. Aditya Vikram Birla.
But after the demise of Sh. Aditya Vikram
Birla it is now headed by Sh. Kumar
Mangalam. In 1974 it came under the direct
management of Grasim group. B.T.M is a
composite mill having spinning, weaving and
processing divisions.
The spinning divisions where yarn is
spun is having 34,576 spindles. The spinning
unit is producing blended yarn of polyester &
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viscose blends & pure viscose yarn. The raw
material as the name suggests is polyester and
viscose staple fiber
The weaving unit has 120 looms
producing polyester viscose blend suiting and
shirting under the name graviera. Graviera is
good brand name popularity in the market and is
aimed at middle class segment of the society.
Quality is the watch word of this unit. it
is not imposed by checks and counter checks, it
is a part of total manufacturing system. Quality
is the first parameter. That is the reason that the
Bureau of International Standards has conferred
the unit with ISO-9002 certificate in 1994.
Modernization, Technological up-
gradation and computerization is an on-going
process at B.T.M. The mill has already installed
66 new donear looms from Switzerland. An
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attractive feature of spinning division is Savio
Auto Winding machines. one of the most
sophisticated in its class. In order to keep pace
with changing time and to combat foreign
competition, B.T.M has stream its master plan
of expansion of its spinning unit. A new unit,
Elegant spinning is set up & has 14,000 to
28,000 spindles.
The Research and development of the
mills is famous for introducing new designs
with classic colors. Some of the latest
innovations in textile technology in advanced
nations find a parallel acceptance in the working
of B.T.M Bhiwani.
Realizing the fact that human asset is the
most important of all assets, B.T.M has
introduced the concept of Participated
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Management. There are 40 quality circles & 20
shops floor constantly engaged in improving the
work culture of the mills. Keeping pace with the
need of hour B.TM is becoming more and more
professional in its management. The philosophy
of Birla management center is the guiding spirit
to move the group towards more
professionalism.
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SWOT ANALYSIS OF BTM
Strengths of BTM :-1. BTM is a reputed firm in Haryana.
2. BTM has high goodwill.
3. Working environment is suitable and
peacefully.4. Facilities given to employees from time to
time.
5. Product quality is given equally to all
(Wholesalers & Retailers).
Weaknesses of BTM:-
1. Basic salary structure is not up to date some
manipulations are needed
2. Not sufficient facilities are given to
employers & employees.
Opportunities for BTM :-
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1. Given chance to Grasim to make & sale its
product providing them manpower, machine
, money , market , material .
2. In near future they will start readymade
garments.
Threats to BTM :-
1. BTM face threats from its competitors like
Vimal , OCM , Siyaram, Raymond.
2. BTM face threats in overseas market like
Philippines, Malaysia, Canada, Mexico,
America.
3. BTM is going to install its own thermal
power station to generate electricity and
local leaders are opposing and
demonstrating saying about environment
pollution by coal.
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Manufacturing Process
Bhiwani textile mills manufacturing products
types yarn & fabric. The main operation
involved in the production of yarn & fabric and
called spinning and weaving. Here are the sub
sssprocesses carried out in the executing of
these operations.
Carding
Laps from blow room are brought to the cardingmachines. The main objectives of carding are
opening, cleaning and silver formation of fibre.
Hence, for the first time in the spinning process,
the fibres are given the form of a top. silver
infact are thick rope like structures of the fiber
kept in big plastic drums. carding remove every
impurity from fiber that had remained in it even
after blowing.
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Doubling
Sometimes we required double yarn. this is
mostly required to give some fancy effect. we
can multiply 2,3 or more yarn by the process of
doubling. This involves two machines-cheese
winding machine and double machine. cones
from winding machines are fed to the cheese
winding and double machine. cones from
winding machines are fed to
the cheese winding and we get bobbins, on
which 2 or more yarns are would in a parallel
fashion. Then on doubling machine these
parallel yarns are twist according to the
specification. Here the bobbins again get
converted into cones.
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Drawing
Silvers are converted into more uniform silvers.
The main objective of drawing is parallalization
of fibres .It increases the uniformity and
evenness of the fibre.
Drawing in
This is the stage, where basic information takes
place irrespective of the colors. These designs
are called weaves & can be of various types-
mat, twill, planes, double weave etc. In drawing
in stage, yarn from weavers beam is drawn
through healed eye and reed (two parts used on
looms to produce design ) in accordance with
the predetermined design for a particular fabric.
Without drawing in process, it is
impossible to have desired design on loom.
After drawing in the beam is ready for weaving.
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Dyeing and printing:
Fabric can be two types according to the
dyeing process: Top dyed: manufactured from
already died yarn, piece/dyed: manufactured
from undyed gray yarn &hence required dyeing.
In the dyeing process, the polyester and viscose
parts of the cloth are dyed separately because
there chemicals and condition requirements
vary. Polyester part is dyed by using the
disperse dyes and at very high temperature. But
viscous require wet dyes (i.e. the dyes which are
easily soluble in water). The fabric is washed
after dyeing both these parts.
Fabric printing is of two types screen
printing &roller printing.
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After the processing for printing & or dyeing the
fabric of every type is properly washed and
dried.
Folding
The finished fabric is brought to this section for
checking and folding. It is also part of quality
control at BTM. The fabric is manually checked
inch by inch. This inspection is done for finding
any faults and removing them if removable. If
faults cross a limit in certain quality, the fabric
is rejected and sold under seconds.
The checked cloth is folded in the form
of Thans and pent length (P.L.S.) standard
length of a than varies from 6 to 12 meters, pent
length is a length is 1.20 meters of cloths, length
of cloth lesser than P.L. are graded as-
- Superior : 91cm. To1.19 mts.
- Fants : 45 cm. To 90 cm.
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-Rags : 25 cm. To 44 cm.
-cindi : below 25 cm.
Finishing:
Mended clothes are further processed in the
finishing section. Finishing is one of the most
important processes, because the fall, luster and
drape of the final product (i.e. cloth) depends
largely upon it. Some other functions that this
section can perform are making the cloth
fireproof, shrink- proof, wrinkle proof, water
proof etc. mainly three processes are carried out
in this section-processing, dyeing and printing.
Loom shed (weaving):
looms are the actual weaving machines.
Here yarn runs in two directions-lengthwise and
breadth wise. The yarn running lengthwise on
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the loom is called warp and the running
breadth wise is called weft. The cloth
produced at this stage is called grey cloth. This
is produced by inserting weft yarn in warp sheet
according to predetermined design of reeds and
picks. reed and picks are respectively the
number of ends
warpwise and weftwise in one square inch of
fabric which are essential parts of looms..
Mixing and blowing
The two processes are executed on the same
machine Blender. The objective of mixing is to
make a uniform and homogeneous blend of
different types of fibres in fixed ratio. This ratio
is fixed by the blend specification required in
the desired final product i.e. yarn. The most
demanded fibre blend is polyester/viscose in the
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nation 6 6/35, 48/521,35/6 etc. mixing results I
loose tufts of blending fibre, which then enter
the blowing process.
The main objectives of blowing process are
cleaning, opening and lap formation from the
tufts of fibre. Laps are nothing but long, uniform
sheets of fibre wound around iron rods. Weight
and length of laps are standardized. Fibre at this
stage becomes free from any unwanted particle
like dust stone, sand etc.
Mending:
The grey cloth from the loom-shed is brought
for mending. The full length of the cloth is
manually checked here and the defects are
removed by hand scissors and other equipment.
Most of the removable defects in fabric get
removed here.
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Processing
In this subsection ,the long thread which remain
loosely attached to the surface of the fabric are
removed first of all. After that, small hairy
fibres projecting from the surface of the fabric
and certain is impurities like dust and waxy
material etc. are also removed. The fabric is
then thoroughly washed to remove mandi from
it. It is dried then and passed on a stenter
machine, where by the process of Heat set the
shrinkage of cloth is removed and by chemical
processing, lusture & shine are produces
Packaging
Each than is wrapped over a separate sheet of
thick card board. Then each then is packed in a
polythene bag and sent to warehouse. Pent
length are sent such to warehouse(i.e. without
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packing). In warehouse, the thans and P.L.S. are
packed in different packages, according to the
order of parties. The cloth is now ready to be
transport to the dealers.
Reeling
Yarn can be wound in the form of hanks also in
places of cones if the customer demands it so.
The process of making hanks is called reeling.
Bobbins from ring frame are fed to the reeling
machine & we get hanks.
Ring frame
The roving are converted into smaller sized
bobbins in this process. The main objectives of
ring frames are to increase the twist and length
of the roving from of fibre and thus convert it
into yarn the final product. So ring frame is
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the final stage in yarn production. At this stage
twists are given according to the customers
specifications. Due to excessive thinning, the
yarn can break here. In order to avoid such
breakages and unevenness in the yarn, the
relative humidity is kept at about 65% in this
section.
Simplex
The silver drums get converted into smaller
roving here. The main objectives of this process
are to increase the length and strength of the
rope from of the fibre. This is the stage prior of
spinning , twist is introduced here and thinning
of the rope begins.
Sizing
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Sizing is a chemical treating of yarn beams the
objective of sizing are:
# To provide further strengh to the yarn to
withstand the tension while running on the
loom and hence reduce breakages.
# To protect the yarn from various type of
insects.
Various material are used in sizing
include-strach adhesives, fitting materials and
insectiside sets. The beam after sizing is called
weaver beam
Spinning
This is the process of conversion of fibre into
yarn. fabric are two types natural and syntheic
fibre. But B.T.M use of the later only. Polyester,
viscose, Acrylic, Nylon, Orlon, Triolobale etc.
are various sub-types of synthetic fibre, which
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are being used by B.T.M. The production
system of yarn can be shown as:
Input Transportation
Output
(Fibre) Process (spg.)
(Yarn)
Warpping
This is the first sub process in weaving. Here the
yarn is used to form beams main objective of
wrapping are-
To form a beam
To remove weal places
To remove slub and fluff etc.
Wrapping consists in arranging side by side, a
large number of yarn ends to form a sheet of
wrapped round an iron rod. This on iron rod.
This sheet on iron rod is called Beam.
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Winding In this process yarn is wound on
cones in order to get a longer and continuous
yarn length, suitable for the weaving process. It
also removes weak places in the yarn. The main
function of winding machine therefore are to
convert bobbins into cones and remove any
slubs or fluffs from the yarn. Slub is a yarn
defect of unevenness.
Weaving
Synthetic yarn is used as the input process and
the end product obtained is fabric. So weaving is
the process of converting yarn into fabric.
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World class manufacturing
As a landmark the switching over to
BMC approach by its successful
implementing has paved the path for
policies and plans formulation
incorporating the concepts of WCM.
It,s motto is to BEAT THE BEST.
WCM says:Practice what we preach
Have you defined the QCDI of
what you are going to do ?
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Equipment is your livelihood,
love and maintain it.
WCM: The Eight Dimensions
WCM
CM
CREATING
VALUES
Waste
Eliminatio
n
Information
System
Technology
Custimers
Driven
Internal &
external
Work
Environmen
tJit& stock
reduction
Total
predictive
Maintenance
Quality
First SQM
& Best
Practices
Liason &
Understandin
g
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HR Department Structure
President and unit
HR head
( B.k Moha atra )
Compensation
Incharge
( Nirbhay gupta)
People processing
Incharge
Lalit dutt
Recruitment
Incgarge
Har reet kaur
WCM
officer(vijay
gupta)
Training
Officer
Spinning
(Basantagarwal)
Training
Officer
Fabric
(manohar
Sharma)
Training
Officer
elegent
(SrinathSharma)
Compensation
& salary
(virender)
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