Company

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Kaizen’s Fleet Tracker Device

TEAM 8 – Business Plan Presentation

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Outline

1. Company & Team Description1. Company & Team Description

2. Product Description 2. Product Description

3. Market Analysis, Pricing & Sales Strategy 3. Market Analysis, Pricing & Sales Strategy

4. Financial Summary4. Financial Summary

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Organizational Chart

Ertugrul Emre TasdemirChief Executive Officer

Engineering & ProjectManagement

BusinessManagement

Human Resources

Murat SumengenProduction Manager

Mustafa KalyonProduction Chief

Ugur GunesResearch&Develop.

K. Anıl CelikMarketing Manager

O. Onur KaraaslanChief Finan. Officer

Ertuğrul E.TasdemirHum. Resrc. Man.

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What does Fleet Tracker System do?

It mainly provides the managing and reporting of fleets anywhere in the world

It stores the location of the vehicle Also stores additional information such as

Velocity Break Intervals etc.

It uses GPS technology while doing these

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Why Fleet Tracker ¿

Industries which are Using Vehicle Tracking

Technology Food & Beverage Distribution Utilities Maintenance Pest Control Electricians Trucking Manufacturers Surveying Rent a Car companies Sales Organizations

Main Competitors in Local Market

Turkcell Avea Satko Apsis

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Components

Fleet Tracker Device

GPSReceiver

SoftwareBoard &Circuitry

PIC16F877

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How does it Work?

Passive Mode Tracking via GPS

Fetching data from GPS receiver and storing in the memory

Synchronization with the Tracker software via RS232 port. (USB is optional)

Determination of the locations on digital map

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Fleet Tracker Provides also...

Speed controlLower fuel expensesLower maintenance

costsAccident reductionReduce kmReduce inefficiency

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Market Analysis Summary

Market;_ Highly Competitive_ Growing Rapidly

Target Market_ Pharmaceutical Industry_ Logistics & Distribution

Competition_ Quality ( TQM )_ Customer Satisfaction ( cost, motivation etc. )

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Pricing & Sales Strategy

Pricing

_ “Just In Time” method

_ Profit Margin

_ Competitor’s prices Sales

_ Print ads, Press releases, sponsorship, stickers, sectorial show and GRAND OPENING

_ Kaizen Catalog & Kaizen Quality Catalog

_ Sales tools

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Financial Summary

Basic Assumptions

_ Salaries, equipments and R&D are main costs_ Expected growth rate 30%_ The number of cars will increase 30%_ Inflation will remain 3% in dollar currency_ Interest rate will be constant at 5%_ Every 10 vehicle forms a fleet_ Reliability of products will be %98

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Benchmarks

$0$200$400$600$800$1.000$1.200$1.400$1.600

2005

2006

2007

2008

2009

2010

TotalRevenue

Total Cost

GrossMargin

Total

Thousands of $

BENCHMARK

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THANKS FOR YOUR LISTENING

YOUR QUESTIONS...