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Company Overview
NZFMA Seminar March 2013
Innovative Animal Health products
Overview
AgriHealth NZ– Introduction to the Company– Key people – Strategy– Key manufacturing supply partners– Main products
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AgriHealth overview - NZ• Distributor of vet medicines for NZ livestock
– Products include vet pharmaceuticals & vaccines– Experienced team with solid track record of technical sales
& marketing in production animals
• Partner with global category leaders– Primary manufacturers, new product ‘pipeline’– Quality assurance paramount eg GMP certified by EU
• Proven products – validated ‘return on investment’ to NZ farmers (& vets)
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Key People • Ed Catherwood – Managing Director
– Extensive agribusiness sales / marketing expertise. B Agr Sc (Massey).– Wide ranging experience across NZ animal health & nutrition sector
• Dr Lyndsay Lawrence – Technical Manager– Practicing vet in Waikato, then substantial experience as Technical
Manager for Bomac, Virbac, and as Fort Dodge Country Manager– Degrees in both Pharmacy (Otago), and B V Sc (Massey)
• Jacqui Kain - Area Sales Manager (Upper North Is.)• Paul Dwyer - Area Sales Manager (South Is.)• Alexandra Walker – New Product Development• Dianne Gleeson – Office Manager
Veterinary medicines - cattle
• Evidence based veterinary medicines– Registered animal remedies, proven claims– Target major categories e.g. mastitis,
reproduction– Differentiated… drug delivery, format, local trials– Technical support, local market understanding
• Target market & channel– NZ dairy cows, & production animals– Marketed to dairy farmers via rural vet practices
Feed additives
• Evidence based medicated feed additives– Antibacterials to improve productivity & health
• ionophores, and other registered vet medicines
• Proven non medicated feed products• enzymes
• Target market & channel– Production animals - cattle, poultry, pigs, sheep…– Typically sold via vets, feed mills, & premix firms
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Manufacturing supply partners
• Hipra – vaccines & antibacterials
• Syntex – repro’ / oestrus synchrony programs
• Huvepharma – feed medications & enzymes
• Other manufacturers– AgriHealth branded products
Farmer Awareness Campaign
Postcard direct mailer
Print MediaAdvertising campaign
Ready to Mate
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Manufacturing supply partners
• Hipra – vaccines & antibacterials
• Syntex – repro’ / oestrus synchrony programs
• Huvepharma – feed medications & enzymes
• Other manufacturers– AgriHealth branded products
AgriHealth brands also include:
NicarbMax 100% (nicarbazin)BaciMax 15% granular (zinc bacitracin)
Medicated Feed Additives
• Huvepharma– Core business is medicated feed additives for
poultry, pigs, cattle - via integrators and feed mills– Originally East Europe state assets... privatised – Acquired Merial and Intervet brands (& US plant)
• EU and FDA GMP certified plants– Four manufacturing sites in Europe + one in USA– Leading EU manufacturer of monensin & tylosin
Manufacture of ionophoresMonotec – the new monensin
AgriHealth - growth plans• Product pipeline with current partners• Continued investment in locally generated data• Technical expertise – focus in specific categories• New co-developed products• Offer customers the advantages of dealing with
a NZ company– Market knowledge and empathy– Flexibility– Ability to make decisions / respond to market needs
APPENDICES
EU Brand Specific Approvals
Probiotics
Prebiotics
Enzymes
Organic acids, VFA
Herbs, phytogenics
Bacteriophages
1,3-1,6 β-glucans
EU ‘BSA’ approvals
EU ‘BSA’ approvals, & used commercially
Anticoccidials authorised in EU: Chickens for FatteningBrand Name
Compound Company Dose (ppm)
WT (d) Authorised until
Avatec Lasalocid sodium Pfizer 75-125 5 20/08/2014
Robenz Robenidine HCl Pfizer 30-36 5 29/10/2014
Cygro Maduramicin ammonium
Pfizer 5-6 3 10/05/2021
Deccox Decoquinate Pfizer 30-40 3 17/07/2014
Salinomax Salinomycin sodium Pfizer 50-70 1 22/04/2015
Elancoban Monensin sodium Elanco 100-125 1 30/07/2014
Maxiban Narasin/nicarbazin Elanco 80-100 0 28/10/2020
Koffogran Nicarbazin Phibro 125 1 26/10/2020
Kokcisan Salinomycin sodium KRKA 60-70 3 26/02/2018
Monteban Narasin Elanco 60-70 0 21/08/2014
Sacox Salinomycin sodium Huvepharma 60-70 1 21/08/2014
Clinacox Diclazuril Janssen 1 0 23/12/2020
Aviax Semduramicin Phibro 20-25 5 01/06/2016
Stenorol Halofuginone Huvepharma 2-3 5 2014
Coxidin Monensin sodium Huvepharma 100-125 1 06/02/2017
Anticoccidials authorised in EU: Chickens for FatteningBSA registrations underway…
Brand Name
Compound Company Dose (ppm)
WT (d) Authorised until
Monimax monensin/nicarbazin Huvepharma 40/40-50/50
Coxiril diclazuril Huvepharma 0,8-1,2
Huvecox nicarbazin Huvepharma 75-125
amprolium Huvepharma 125
Coyden clopidol Huvepharma 125
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