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Sinar Mas Land Plaza Jl. Grand Boulevard, BSD Green Office Park, BSD City Tangerang 15345 Indonesia Phone : (62-21) 50 368 368 www.sinarmasland.com company profile | 2012

company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

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Page 1: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Sinar Mas Land PlazaJl. Grand Boulevard,BSD Green Office Park, BSD CityTangerang 15345 IndonesiaPhone : (62-21) 50 368 368

www.sinarmasland.com

com

pany

pro

file

| 201

2

Page 2: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

BUILDING fora better future

Sinar Mas Land is undoubtedly the largest and most diversified

property developer in Indonesia. The company is known for its

rich experience of more than 40 years in the field of property

development. Currently it has more than 10,000 hectares of

strategic land bank, wide array of city, township, residential,

commercial, retail, industrial estates and hospitality properties

developments. Through integrity, strategic

planning and innovative approach serving

as its compass, Sinar Mas Land has

become an award winning property

developer with a variety of projects in

many cities across Asia.

Page 3: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Our Values

Diligence

Unity

CustomerDriven

IntegrityAdherence to morale principles, honesty and commitment

• Beginning and ending with the customer

• Understand the attitudes and trends

• Involved in all places

• Integrity without

compromise

• Honest

• Can be trusted

• Responsible for

An individual, group, structure, or other entity regarded as an elementary structural or functional constituent of a whole

Conscientiousness in paying proper attention to a task; giving the degree of care required in a given situation

• Continuous Learning

• Continuous Improvements

• Persistence

The process by which an idea or invention is translated into a goodor service for which people will pay,or something that resultsfrom this process.

• Aggressive Research

• Innovation relentless

• Advancement in technology

Offerings, plans or strategies, and solution motivated by internal/external customer demand or expectations.

Innovation

• Teamwork

• Mutual Trust

• Supportive

• Can be relied on

• Have a high sense of

Page 4: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

1989

1972

1993

1994

1996

2005

2010

2011

• ITC Mangga Dua

was established

• BSD was founded and in 2003

became fully managed by Sinar

Mas Developer and Real Estate

(now known as Sinar Mas Land)

• Duta Pertiwi

was established

• Karawang International

Industrial City was built in

West Karawang

• PT Duta Pertiwi Tbk

joined the Indonesia Stock

Exchange as a public-listed

company

• Kota Wisata

was established by a

consortium between

Sinar Mas, Marubeni,L&H

and LG (now fully owned

by Sinar Mas Land

• Grand Wisata

was developed in East

Bekasi with an area of

1.100 hectares

• Sinar Mas Land

became the largest

developer in Indonesia with

PT. Bumi Serpong Damai

Tbk and PT. Duta Pertiwi

Tbk as members

• AFP Properties Limited

a Singaporean-based

investment company

owned by Sinar Mas

changed its name to Sinar

Mas Land Limited

THEMILESTONES

Our Vision To be the leading property developer in South East Asia, trusted by customers, employees, society and other stakeholders

Page 5: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Our Projects The spirit of our innovation,

intergrity, diligence, and drive

for customer satisfaction can

all be found in our range of city,

township, residential,

commercial, retail, industrial

estates, and hospitality

properties developments.

starts with the right milestones

Along the way there have been many symbolic milestones and our commitment to

build a better future has been steadfast. With more than 10.000 hectares of

strategic landbank and city developments, township, residential, commercial,

retail, industrial estates and hospitality properties; Sinar Mas Land is undoubtedly

Indonesia's largest and most diversified developer.

BUILDINGa better future

Page 6: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Strong footprints in greater Jakartacoupled with growing presence

nationally and regionally

Sinar Mas Land is one of Indonesia's most

successful property development companies,

enjoying a distinctive reputation both for its

ability to deliver exceptional quality and for its

focus on premium locations. Over the years,

Sinar Mas Land has developed approximately 4

cities/townships, more than 10 residential

estates, 8 office buildings, 3 industrial estates,

10 trade centers with more than 20.000 shops,

3 hotels, and 5 international standard golf

courses with a total of 144-holes.

Palm Springs Golf & Beach ResortTaman Duta Mas

Wisata Bukit Mas Villa Bukit Mas

Wisma BIIITC Surabaya

Indonesia

BSD CITY

BEKASI

BOGOR

TANGERANG

DEPOK

JAKARTAUTARA

Greater Jakarta Sinar Mas Land National Presence

[Jakarta, Bogor, Depok, Tangerang, Bekasi]

City & Township

Residential

Commercial & Industrial

Retail & Trade Center

Hotel, Resort & Golf Course

LEG

END

City & Township

KOTA DELTAMASCikarang

BSD CITYTangerang

KOTA WISATACibubur

GRAND WISATABekasi

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Retail & Trade Center

Hotel, Resort & Golf Center

Commercial & Industrial

Residential

LEGENDA WISATA Cibubur | BANJAR WIJAYA Tangerang | TELAGA GOLF Sawangan |

TAMAN DUTA MAS Batam | TAMAN PERMATA BUANA Jakarta |

BALE TIRTAWANA Bogor | BALIKPAPAN BARU Balikpapan |

WISATA BUKIT MAS Surabaya | VILLA BUKIT MAS Surabaya |

BSD GREEN OFFICE PARK BSD City | PLAZA BII Jakarta | WISMA BCA BSD City |

WISMA BII Medan | WISMA BII Surabaya | WISMA EKA JIWA Jakarta |

KARAWANG INTERNATIONAL INDUSTRIAL CITY (KIIC) Karawang |

GREENLAND INTERNATIONAL INDUSTRIAL CENTER (GIIC) DELTAMAS CIKARANG |

TAMAN TEKNO BSD City |

ITC MANGGA DUA Jakarta | ITC KUNINGAN Jakarta | ITC BSD Tangerang |

ITC PERMATA HIJAU Jakarta | ITC DEPOK Depok | ITC FATMAWATI Jakarta |

ITC SURABAYA Surabaya | ITC ROXYMAS Jakarta | ITC CEMPAKA MAS Jakarta |

MAL AMBASADOR Jakarta | MAL MANGGA DUA Jakarta | DP MALL Semarang |

HARCOMAS MANGGA DUA Jakarta |

LE GRANDEUR Jakarta | LE GRANDEUR Balikpapan | LE GRANDEUR Johor |

DAMAI INDAH GOLF BSD City | SEDANA GOLF Karawang |

PALM SPRINGS GOLF & BEACH RESORT Batam |

PALM RESORT GOLF & COUNTRY CLUB Johor | OCEAN PARK BSD City |

KOTA BUNGA Puncak |

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BSD City Tangerang | Kota Deltamas Cikarang | Kota Wisata Cibubur | Grand Wisata Bekasi

Pioneer in integrated and modern city & township development

Sinar Mas Land city and township

development consist of four major projects:

BSD City, Kota Deltamas, Kota Wisata and

Grand Wisata. Each city encompasses an

area of more than 1.000 hectares and

possesses advanced systems of utilities and

facilities, including transportation and

access, designed for the people to live, work,

play, grow and prosper.

CITY & TOWNSHIP

Page 9: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

BSD CITYCity & Township

An area half the size of Paris, BSD City is the most

ambitious urban planning project in Indonesia. It

combines housing, business and commercial

properties encompassing a total area of approximately

6.000 hectares. BSD City’s master plan is developed in

consultation with Kohn Pedersen Fox Associates (KPF),

one of the world’s pre-eminent architecture firms. It is

designed around the people who live, work and play

there. People will experience an unparalleled quality of

life where comfortable homes, business spaces,

shopping, education and leisure all come together. The

aim is to provide a better, healthier living environment.

This iconic property creation has been developed over

the last 22 years and has received numerous awards,

such as winning the 2011 International Real Estate

Federation (FIABCI) for its city’s master plan and winner in

2010 for outstanding ‘Master Plan and Luxury Home’ by

FIABCI Indonesia.

BSD City is built with first class infrastructure and facilities

within reach of homes and commercial developments. It is

maintained by a professional management team

committed to both citizens and shareholders.

BSD City is strategically located in the South-West of

Jakarta and accessible from two major toll roads of Kebon

Jeruk and Pondok Indah.

Page 10: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

KOTA DELTAMAS

City & Township

The vision is to build Kota Deltamas as a

self-sustaining industrial city where it will

grow into a 'regional center' containing all

necessary facilities. The master plan consists

of the 'government center' where the Bekasi

district government now resides. It will also

be developed as an 'educational center',

where quality schools and institutions like the

Institut Teknologi & Sains Bandung (ITSB),

Delta Gading International School, Pangudi

Luhur School and Fajar Hidayah Islamic

School will operate.

Kota Deltamas is located in the Cikarang

Pusat district of Bekasi with total area of

3.000 hectares and is a joint venture between

Sinar Mas Land and Sojitz.

Page 11: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

GRAND WISATACity & Township

The character and the identity of this project

are personified in the projects bold slogan,

'The Natural Gateway to Excitement'. It is a

township project located in Bekasi with a

total area of approximately 1.100 hectares. It

offers a solution to people with active

lifestyles. At Grand Wisata, one can find an

ideal spot for relaxation and an escape from

the frenzy of city living.

Driving along the toll road to east Jakarta,

one cannot help but notice the yellow

suspension bridge that marks the main

entrance to Grand Wisata. To emphasize its

focus on nature and people, Grand Wisata

created a development that embraced a

sense of community that includes security,

integrated transportation and utility services

and accessibility to public facilities.

Page 12: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Renowned residential projects

Legenda Wisata Cibubur | Banjar Wijaya Tangerang | Telaga Golf Sawangan |

Taman Duta Mas Batam | Taman Permata Buana Jakarta | Bale Tirtawana Bogor |

Balikpapan Baru Balikpapan | Wisata Bukit Mas Surabaya | Villa Bukit Mas Surabaya |

RESIDENTIAL

With over 40 years experience in developing

real estate, Sinar Mas Land and its

subsidiaries have constructed thousands of

creative and innovative residential properties.

Page 13: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

LEGENDA WISATAResidential This is one of Sinar Mas Land`s finest residential

projects in Cibubur, with approximately 180

hectares of land.

The clubhouse has been designed to be the hub of

the community, where residents can get together

providing a natural meeting point with a wealth of

facilities to liven up and satisfy the senses such

as: exciting playgrounds, lush parklands,

swimming pool, and many more. There is never

be a dull moment in Legenda Wisata.

Page 14: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Imposing, elegant and situated in

what is arguably West Jakarta’s

most prestigious street, this classic

residential project represents

the epitome of comfortable

family living.

TAMANPERMATA BUANA

Residential

Taman Permata Buana encompasses a total area

of approximately 140 hectares and complete with

facilities such as sport center and international

schools. It is strategically located in West Jakarta

and accessible from Kebon Jeruk toll road and

Jakarta outer ring road.

Page 15: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

BALIKPAPANBARU

Balikpapan Baru is one of Balikpapan’s most

prestigious addresses. The luxurious

residential development of 150 hectares

consists of facilities such as schools, sport

center, city park and commercial area, which

seamlessly integrates with its residential

areas. It is strategically located in the heart

of Balikpapan and is only 10 minutes drive

from Sepinggan Airport.

Residential

Page 16: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Pioneer in green office district development

BSD Green Office Park BSD City | Plaza BII Jakarta | Wisma BCA BSD City |

Wisma BII Medan | Wisma BII Surabaya | Wisma Eka Jiwa Jakarta |

Karawang International Industrial City (KIIC) Karawang | GIIC Deltamas Cikarang |

Taman Tekno BSD City

BSD Green O�ce Park is the �rst green certi�ed o�ce

district in Indonesia and it is home to Sinar Mas Land

Headquarters. BSD Green O�ce Park encompasses a total

area of 25 hectares, where 70% of the land is dedicated

for green areas. The park will have a total of 11 o�ce

buildings with compliance to the green building

certi�cation. BSD Green O�ce Park’s eco-friendly

practices have been awarded with Green Mark Gold

Award from The Building and Construction Authority

Singapore (BCA) and Asia Paci�c Property Award.

COMMERCIAL & INDUSTRIAL

Page 17: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

PLAZA BIIJAKARTA

Situated in the very heart of Indonesia’s most

prestigious business district on Jl MH Thamrin,

within walking distance of government offices,

central bank headquarters, embassies,

five-star hotels, most exclusive shopping

centres in Jakarta CBD and the landmark

Bundaran HI, often depicted as the epicentre of

Jakarta's existence.

Commercial & Industrial

Page 18: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

KARAWANG INTERNATIONALINDUSTRIAL CITY (KIIC)

KIIC is a green yet modern industrial estate located in west

Karawang, south of Jakarta and It is a joint venture between

Sinar Mas Land and ITOCHU Corporation Japan. It

encompasses an area of 1.200 hectares and contains a variety

of national and multinational corporations such as Toyota

Motor Mfg. Indonesia, HM Sampoerna, Yamaha Motor Mfg.

Indonesia, Astra Daihatsu Motor, Panasonic Semiconductor

Indonesia and Sharp Semiconductor Indonesia.

Commercial & Industrial

Page 19: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Pioneer andinnovator of trade centers

ITC Mangga Dua Jakarta | ITC Kuningan Jakarta | ITC BSD Tangerang |

ITC Permata Hijau Jakarta | ITC Depok Depok | ITC Fatmawati Jakarta |

ITC Surabaya Surabaya | ITC Roxy Mas Jakarta | ITC Cempaka Mas Jakarta |

Mal Ambasador Jakarta | Mal Mangga Dua Jakarta | DP Mall Semarang |

Harcomas Mangga Dua Jakarta

ITC makes shopping a unique and

a memorable experience with its

strategic locations that brings in

the best of retail shopping.

RETAIL & TRADE CENTER

Page 20: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

ITC MANGGA DUAAlready an icon, ITC Mangga Dua is the trade

center capital of Indonesia. Not just a shopping

place, it is also a one stop shopping for everything

you need from chic fashions, electronics,

hardware and even for your culinary taste buds. It

consists of 5 floors in total and more than 3.500

shops to choose from.

Retail & Trade Center

Page 21: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Enhancing the way visitors enjoy the exotic and beautiful scenery of Indonesia

Le Grandeur Jakarta | Le Grandeur Balikpapan | Le Grandeur Johor | Damai Indah Golf BSD City |

Damai Indah Golf PIK | Sedana Golf Karawang | Palm Springs Golf & Beach Resort Batam |

Palm Resort Golf & Country Club Johor | Ocean Park BSD City | Kota Bunga Puncak

Travelers want to discover strategic locations and they

demand that their resort of choice is both stylish and

developed in harmony with the environment.

Sinar Mas Land satisfies this growing need by

providing luxurious, innovative resorts in idyllic

Indonesian locales that cater to all the guests’ needs

and demands. At the same time, the resorts and golf

courses have been built with a deep respect for the

environment and surrounding communities.

HOTEL, RESORT & GOLF COURSE

Page 22: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

LE GRANDEUR JAKARTA

The award-winning, Le Grandeur Mangga

Dua Jakarta is ideally located in the heart of

Jakarta’s trading district, conveniently

surrounded by over 4.000 retail and

wholesale outlets, all within minutes of

walking distance.

Hotel, Resort & Golf Course

An average of 30 minutes away from Jakarta’s other prime

business and commercial areas, within minutes of picturesque

old Batavia, as it was then called, while only a feasible distance

from Jakarta’s international, Soekarno - Hatta Airport. The hotel

features 350 beautifully appointed guest rooms and suites, each

tailored for both business and leisure travellers.

Page 23: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

PALM SPRINGS GOLF & BEACH RESORTBATAM

The Palm Springs Golf & Beach Resort, integrating

slopes and breath taking view of the beach front

have become the hallmark of this 274 hectares

resort. A premium five star venue for visitors from

around the region and beyond, Palm Springs Golf &

Beach Resort is a semi-private golfing venue with

club facilities providing warm hospitality and first

class services.

Hotel, Resort & Golf CoursePalm Springs Golf & Beach Resort is just a

30 minutes ferry ride from Singapore to

Batam’s Nongsapura Ferry Terminal

followed by a two minutes ride on the

complimentary bus service. Alternately, it

can be reached in 20 minutes from Hang

Nadim Airport or 30 minutes from the center

of Batam, Nagoya.

Page 24: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

OCEAN PARKBSD CITY

Recognized by the World Waterpark

Association, the greatest Canadian-

designed ocean theme park in Indonesia is

ready to entertain your family. Ocean Park

has the largest wave pool, equipped with

flying fox, bungee trampoline, Caribbean

river, splash town, pacific wave and a

4 dimension theater.

Hotel, Resort & Golf Course

Page 25: company profile | 2012 - Sinar Mas Land Mas Land... · company profile | 2012. ... • Karawang International Industrial City was built in West Karawang ... BSD City Tangerang

Multi - International Award Wining Property Developer

2012 - ASIA PACIFIC PROPERTY AWARDSFor Office Development - BSD Green Office Park

2012 - BCI ASIA AWARDTop 10 Best Developer in Indonesia

2011 - WORLD FIABCI Prix d’excellence Award BSD City, 2nd place Winner for Masterplan Category

2011 - Green Award for BSD,Indonesia Green Award for BSD from La Tofie School of CSR and Business & CSR magazine

2011 - Gold Award from Building and Construction Authority (BCA)BSD Green Office Park

2011 - Developer of The Year 2011 for Sinar Mas LandThe prestigious Developer of The Year Award for Sinar Mas Land from The Property and Bank magazine 2010 - Bisnis Indonesia Award 2010Bisnis Indonesia Award 2010 - Property and Real Estate Sector Categories from Bisnis Indonesia

2008 - "BEST - MID RANGE HOTEL" TTG ASIA Awards - Le Grandeur Mangga Dua

2008 - APPBI Award - ITC Mangga Dua2nd Winner of APPBI Award 2008, Strata Mall Platinum Category. Award From APPBI (Asosiasi Pengelola Pusat Belanja Indonesia)

2008 - APPBI Award - ITC FatmawatiAPPBI Award Classic Mall Category. Award from APPBI (Asosiasi Pengelola Pusat Belanja Indonesia)

2006 - The Golden Project Award - Legenda WisataThe Golden Project Award for Housing Developers Category Best Concept in 2006 from Indonesia Property Watch

2006 - The Golden Project Award - Kota WisataThe Golden Project Award for Housing Developers Category Best Concept in 2006 from Indonesia Property Watch

2005 - 1st Winner of ASEAN Energy Award 2005 - Plaza BII1st Winner of ASEAN Energy Award 2005 Energy Efficient, Retrofitted Building Category. Award from Asean Center of Energy (ACE) and Asean Energy Efficiency & Conservation (EE&C-SSN)

2005 - NISP Consumer Award - Kota Wisata ProjectTop 3 Developer for Home Loan Referral in Regional 2, 2nd Place NISP Consumer Award from Bank NISP

2004 - 2nd Place at APPBI Award - ITC KuninganCategory Strata Mall Gold

2002 - ISO 9001 : 2000 Certificate No. Q54259Planning and Development of Residential Estates and Commercial Building

2001 - Best Practices Competition - Plaza BIINominator 2nd ASEAN Energy Efficiency and Conversation -Best Practices Competition. Award from Asean Center of Energy (ACE) and Asean Energy Efficiency & Conservation (EE&C-SSN)

2001 - Ranked 1 among new cities in Jakarta-Bogor-Tangerang-Bekasi JabotabekBased on Properti Indonesia magazine's survey with criteria on aspects of Macro Analysis, Micro Analysis, Facility Analysis, Development Prospects, Economic Base

2000 - Asia Pacific Course of the YearPrized by HERTZ International Golf Travel Award 2000

1999 - 1st Rank New City Project in TangerangBased on results of a survey performed by Panangian Simanungkalit; Associates (PSA) with assessment criteria include Land Development, Housing Design, Location Permit, Progress of Construction, Urban Location Criteria, Product Mix, Land Deliverance, Total of Points

1999 - Golden PinFrom REI - South Celebes to the President Director of BSD for the company's role in developing housing estates in South Celebes

1999 - The Best courses in 100 countriesThe Damai Indah Golf course is ranked #1 in Indonesia out of 10 golf courses that were chosen through a selection of 295 golf courses in Indonesia. The selection was performed by Golf Digest, the first magazine to ratify golf courses in the US, starting in 1966

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Disclaimer: The Information contained herein is subject and cannot form part of an offer or contract. While every reasonable care has been taken in providing this information, the owner or its agent cannot be held responsible for any inaccuracies. Whilst we believe the contents of this book to be correct

SINARMAS LAND PLAZA

Jl. Grand Boulevard,

BSD Green Office Park, BSD City

Tangerang 15345 Indonesia

Phone : (62-21) 50 368 368

www.sinarmasland.com

and accurate at time of print, they are not to be regarded as statements or representations of fact. Illustrations in the book are artist’s impressions which serve only to give an approximate idea of the project. All artists’ impressions are subject to any amendments as may be approved by the relevant authorities.