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Content1. Company Background
- Led by Astute Management which has rich market knowledge
& Competence
2. Expanding Retail Network
- Supported by Experienced Retail Operation & Buying
Department
3. Unique and Fashion-Forward
Product Range
- Highly welcomed by affluent fashion lovers and consumers from
all walks of life
4. Continuously Increasing & Well-maintained Brand Awareness
- Supported by Expertise in Marketing & PR
5. Strategic Development Planning
- Supported by Insightful Planning and Business Goals
Moda Mia Limited
Company Background
1. Expanding Retail Network
2. Unique and Fashion-Forward Product Range
3. Continuously Increasing & Well-maintained Brand Awareness
Strategic Development
Planning
Past & Present Future
Company Background• Hong Kong-based leading
distributor and retailer of a number of top-tier international fashion brands in Asian market
• Strong presence particularly in Hong Kong & Macau
• Brands under Moda Mia include:
• Distributor & Purveyor of:– All Vivienne Westwood products in
Hong Kong & China
– Hunter wellington boots and accessories
– Accessories of various reputed brands
In Hong Kong & Macau
• Own retail chain – moda SHU– Expanding rapidly in last 2 years
– Actively searching for international designer brands which offer high-quality and exclusive products for consumers
Expanding Retail Network• World-renowned designer brand:
Vivienne Westwood
– 13 boutiques in China, Hong Kong & Macau
– All in prime locations with high traffic of high-spenders and fashionistas
– Variety of merchandise including:
• Men’s and ladies’ ready-to-wear, shoes, bags, wallets, scarves, ties, gloves and accessories. Just to name a few.
– Strong brand awareness built on extensive local media coverage and continuous support from celebrities and artistes
*Hong Kong is the biggest market of Vivienne Westwood in Asia (excluding Japan)
K11 Art Mall, ShanghaiWorld’s Largest VW Store
6,000 Square Feet (600 Square Metres)
KK Mall, Shenzhen
La Perle, Guangzhou
Boutiques in China
Boutiques on Hong Kong Island
Paterson Street, Causeway Bay Times Square, Causeway Bay
Sogo Department Store, Causeway Bay
Boutiques in Kowloon, N.T. & Macau
Festival Walk, Kowloon Tong Langham Place, Mongkok
Miramar Shopping Mall, Tsim Sha Tsui
New Town Plaza, Shatin
Shoppes @ Four Seasons, Macau
Ocean Terminal, Tsim Sha Tsui
Ocean Terminal, Tsim Sha Tsui
Expansion Plan in Hong Kong
2014 New Shop Locations
Q4 Grand Century Place, Mongkok; Sogo Department Store in Tsim Sha Tsui
• Multi-brand fashion accessories store: moda SHU– Offers a variety of high-end avant garde fashion accessories
from worldwide
– Brands purveying include:• Vivienne Westwood
• Hunter
• LuLu Guinness
• Valentino
• Roberto Cavalli
• Moschino
• Gianfranco Ferre
• Nina Ricci
• Christian Lacroix
• Barbara Rihl
• Braccialini
• Francesco Biasia
• Massimo Trulli
• Malababa, etc.
– Offers exclusive range of new and upcoming international designer fashion accessories
– Operates 6 stores currently with retail network expansion planned in the near future
*Add Eccentricity, Uniqueness and Exclusivity to the merchandise mix to bring Newness and Excitement to our customers
Newest moda SHU Concept Store landed KK Mall Shenzhen and Yihua Department Store in Zhongshan
Inspired by modern living environment, the interior adopts clean and fresh colour tones. Merchandise are display in a tasteful and
contemporary retail environment.
Stores in Hong Kong & Macau
Olympian City, West KowloonPlaza Hollywood, Diamond Hill
Shoppes Cotai Central, Macau Shoppes Cotai Central, Macau
Expansion Plan in Hong Kong & China
2014 New Shop Locations
Q4 Grand Century Place, Mongkok
• moda SHU Galleria
– Offering a selection of high-end scarves
Sogo Department Store, Causeway Bay
• Hunter Pop-up Stores (2014)
Festival Walk, Kowloon Tong Sogo, Causeway BayGrand Century Place, Mongkok
• Moda Mia Outlet
Horizon Plaza, Ap Lei Chau Grand Plaza, Mongkok
Selection of Shopping Malls• Target at different consumer
segments at high traffic locations
• high-end to luxury neighbours– E.g. moda SHU’s neighbours in KK Mall
are Furla, Paul & Joe, Vivienne Westwood, Cerruti, etc.
– Finetuning the shop concept for upgrading the brand image in order to attract more well-off hedonic shoppers
Aim at acquiring special area for various assortment of a wide range of westernized and unique brands
• Select prime locations yet with different merchandise mix of Vivienne Westwood to cater the taste and needs of different consumer segments
– E.g. Luxury store concept with 2 levels is located in Paterson Street, Causeway Bay
– E.g. Anglomania concept store in Langham Place which targets more at the young and affluent fashion shoppers
Vivienne Westwood New Store Concept
Unique & Fashion-Forward Product Range
Tremendous Support by Celebrities- Celebrities Shop at Vivienne Westwood Stores
Celebrities who have visited our shops:
- Faye Wong 王菲- Wyman Wong 黃偉文- Cecilia Cheung張柏芝- Stephy Tang 鄧麗欣- Eason Chan陳奕迅- Hilary Tsui徐濠瑩- 鄧萃雯- Francis Ng 吳鎮宇- 泳兒, etc.
Celebrities in Vivienne Westwood
Celebrities in Hunter
Events – Fashion Show
Increasing & Well-maintained Awareness by Strong Marketing & PR
Spring/Summer 2014
Events – Fashion Show/ Boutique Grand Opening
Fall/Winter 2012 Spring/Summer 2010 Boutique @ Paterson Street, 2007
Event – Exhibitions/Pop-up Store Opening
Life in Fashion Exhibition, 2008 Hunter Pop-up Store @ Festival Walk, April 2013
Extensive Media Coverage – Vivienne Westwood
Extensive Media Coverage – moda SHU/Hunter
Extensive Media Coverage – LuLu Guinness/ Le Chameau
Future Development Plan
• Establishing a “Branded City” in Zhongshan, PRC
– A regional hub with collaborated functions of R&D, design, production, logistics, retail, wholesale, franchising and international trade
Major events in Branded City:
– Market weeks for buyers from all around the Asia market
– Fashion shows during market weeks
– Training centre and showrooms for brands
Providing an all-rounded solution for brands which plan to enter China market by
Franchising, Wholesaling and Retailing
What does Branded City offer?
1. Individual showroom for brands to showcase their products at Branded City throughout the year Key developers, potential licensees and department store buyers from
China and other Asian countries
2. A must-visit venue for landlords, fashion buyers and department store operators with 170 showrooms consist of various reputed international brands
Discovering international brands with good business potential in China
3. Large scale bi-annual Fashion Weeks and many other smaller fashion events
shoe shows, garment exhibitions, accessories fair, etc.
Explore new fashion & accessories that are suitable for different shopping mall concepts
4. Sole distributor or licensee of the brands Negotiate for retail locations on
behalf of international fashion and accessories brands
5. Branded stores and moda SHU concept stores will be opened to explore the enormous business opportunities 600 branded stores and moda SHU
concept store in 10 years
Prime retail space needed
Strong profile in Retail Operation and Marketing can bring traffic to the various retail locations/malls
Look & Feel of the Multi-purpose Marketing & Exhibition Venue
A contemporary & spacious multi-purpose complex with modern facilities & sophisticated impression that
embrace the essence of Fashion & Marketing
Exterior & Entrance of Branded City
Mr. Ki Hong Miao, Managing Director of Moda Mia Limited, explained with various media for the revolutionary concept and planning in fashion industry in China
Bazaar Men, Hong Kong
FLASHON, Hong Kong
Media Showed Interests in the Revolutionary Ideas
WenWeiPo, Hong Kong
Ta Kung Pao, Hong Kong
JMEN BY JESSICA, Hong Kong
MR, Hong Kong Singtao Daily, Hong Kong
Modern Weekly, China