COMPANY PROFILE 2017

Years of dedication to Retail and Fun, The Toy Store is today one of the preferred destination for Toy and Lifestyle Products. Driven by the top global licenses, our stores have something for everyone.

The Toy Store

HIGHLIGHTS• Stores completely dedicated to toys and other children’s products.

• Favourite destination for children and parents.

• One of the largest toy retail chains in the Middle East, with 13 stores, 5 express stores,

in addition to more planned store openings in 2016-2017.

• Stores in top malls in UAE, Bahrain, Oman and Qatar.

• Innovative and differentiating concept.

• In-store demonstrations, competitions, live events and much more.

• Children have the opportunity to play in the store.

• Continuous company-wide improvement.

• The Toy Store is going global by expanding into KSA, Azerbaijan and other countries.

The Toy Store

CORE STATEMENTS• Play before you pay: Children have the opportunity to interact and play in the store with their

favourite characters and toys.

• Range over volume: We offer a wide range of toys, instead of stocking large volumes of the same

dproducts.

• Entertainment: In-store demonstrations, competitions, live events, workshops, products launches, and

gother educational, interactive activities.

• Safe and secure environment: Children experience our stores and toys in complete safety and in a

dsecure environment.

• Service excellence: We provide our customers with great product knowledge and excellent customer

cservice.

The Toy Store

OUR CUSTOMERS

Integral to our business and our values, we want to be ‘the’ store where children and parents alike love to

go, play, shop and have a memorable experience, time and again!

The Toy Store

OUR CUSTOMERS• At The Toy Store, we are consistently dedicated to serving our customers and providing a safe environment.

• We provide children as well as children at heart with products that suit their needs and exceed their expecta-

tions. • We create exciting in-store experiences for children and families.

• Stringent and continuous attention is paid to quality standards.

• Our wide product selection is regularly evolving, by implementing the latest trends and technologies into our

asproduct range and our in-store experiences.

The Toy Store

IN- STORE EXPERIENCE

Our innovative and differentiating concept brings new and fresh meaning to the phrase ‘retail entertainment.’

The Toy Store

IN-STORE EXPERIENCE• We are completely dedicated to children and know how important it is for them to have a genuine

zxexperience in our stores.

• We give children the opportunity to meet their favourite characters, as well as play with their preferred

gtoys in the store.

• With regular and ongoing demonstrations, competitions, live events, workshops, pantomimes, product

launches, as well as educational, interactive entertainment, activities and launches, we create exciting

in-store experiences for children and families.

• During all activities and events, it is paramount that we ensure that children and families experience our

xstores and toys in complete safety and a secure environment.

The Toy Store

PRODUCT RANGES

The Toy Store features the very best selection of toys in the Middle East and the Gulf Region, covering a

vast array of categories to cater our target customers aged between 0 - 13 years old. Our products range

from toys for boys and girls, to preschool and baby items, from soft toys to construction to outdoor and

educational items. With over 20,000 SKUs sourced internationally and from local suppliers, The Toy Store

offers the widest range of branded products to its customers across the Middle East and the Gulf region.

The Toy Store

PRODUCT RANGES

The Toy Store

PRODUCT RANGES

The Toy Store

OUR STORES IN UAEThe Dubai Mall (June 2013)

• The Dubai Mall is a world-known shopping and entertainment destination

xxwith a record number of 75 million visitors a year.

• It’s adjacent to the world’s tallest building: Burj Khalifa, and located in a

premium location underneath the world famous Aquarium.

• The Toy Store occupies a formidable 25,000 sq. ft. of space.

• The Toy Store at The Dubai Mall attracts no less than 50,000 visitors a month.

Mall of the Emirates (February 2006)

• Mall of the Emirates, home to the one-of-a kind indoor ski slope & facilities, is

one of the most prestigious malls in the Emirates.

• The Toy Store boasts 21,753 sq. ft. of space, spanning 2 floors.

• The location of The Toy Store is also of the highest prime importance, for it

ddfaces the cinema cineplex, Ski Dubai and the Food Court, all in one.

• The Toy Store at Mall of the Emirates attracts no less than 60,000 visitors a

dmonth,with that figure increasing depending on the peak seasons, holidays d

and dedicated promotions.

Dubai Marina Mall (August 2012)

• The Toy Store occupies an area of 6,000 sq. ft. of space in this

family-oriented Mall.

• The Toy Store at Dubai Marina Mall attracts no less than 16,000 visitors

da month, with that figure increasing impressively through various d

branding and dedicated promotion.

The Toy Store

OUR STORES IN UAE

Mercato Mall, Dubai, United Arab Emirates

• Mercato Mall is ideally located in the heart of Jumeirah,

one of Dubai’s most prestigious residential areas.

• The Toy Store Express in Mercato Mall offers a boutique style

shopping store with an area of 95m2.

IBN Battuta Mall (June 2005)

• Ibn Battuta Mall is one of the biggest & longest Malls in the

world, and is located beside a huge residential community of

the Gardens & the Discovery Gardens.

• The Toy Store occupies an area of 10,532 sq. ft. of space.

• The Toy Store is strategically located in the Egypt Court,

situated opposite iiiithe MetroStation, taxi & bus drop-offs.

The Toy Store

OUR STORES IN UAE

Abu Dhabi Mall (November 2012)

Fujairah Mall (December 2015)

• Abu Dhabi Mall is the biggest of its kind in the Capital.

• The Toy Store occupies an area of 9,600 sq. ft. of

space, spaning dground floor and mezzanine floor.

• The Toy Store at Abu Dhabi Mall attracts no less than

11,000 visitors a dmonth.

• The tasteful mix of traditional and modern ele-

ments will appeal to visitors of all nationalities and

create a welcoming atmosphere, encouraging

visitors to return to the mall again and again.

The Toy Store

Our Biggest Toy Store in UAEYas Mall, Abu Dhabi (November 2014)

• Yas Mall has the largest enclosed gathering space of any shopping center in the Middle East, reinforcing the mall’s important

role in the community.

• The Toy Store Yas mall is the Largest Toy store in the Middle East with a staggering area space of 28,785 sq. ft.

The Toy Store

EXPRESSThe Toy Store Express is a dedicated concept in having The Toy Store in smaller, retail space below

3,500 sq. ft. each: There are 3 Express Stores in Dubai at: Mercato Mall, Deira City Centre and Green

Community

Diera City Center, Dubai, United Arab Emirates

The Market, Green Community, Dubai, UAE

• City Centre Deira opened on August 27, 1995. It is located in the

older part of the city on cross road between Sharjah, Bur Dubai

and the Airport.

• The Toy Store Express in City Centre Deira offers a boutique style

shopping store with an area of 80m2 .

• Green Community is a quality development covering 67 lush hectares of

residential, leisure, retail, and commercial properties.

• The Toy Store Express in Green Community is our newest Express store

situated in a thriving family-oriented community area.

• Located in The Market Mall, the Toy Store express serves as the go to

location to shop for your favourite toys right next door.

The Toy Store

EXPRESS

Mudon Community Center, Dubai, U.A.E

• Mudon is a gated community set among an abundance of parkland

offering leisure and community facilities for residents to enjoy, allowing

them to lead a tranquil yet active and vibrant lifestyle fostering a local

neighborhood spirit.

Megamall Mall, Sharjah, U.A.E

• Mega Mall is a land mark in the Emirate of Sharjah’s retail sector, and

becoming one of the leading retail and leisure destinations in the UAE.

• Mega Mall encompasses the most popular international, regional, and

local brands primarily targeting the middle and upper income groups and

family shoppers.

Burjuman Mall, Dubai, United Arab Emirates

• One of Dubai’s first shopping malls, BurJuman opened its doors in 1992,

and from there on, redefined the city’s retail landscape. Owned by the Al

Ghurair Group, the mall is located in the vibrant Bur Dubai neighbourhood,

Dubai’s original hub for culture and commerce.

The Toy Store

OTHER REGIONSEzdan Mall, Doha, Qatar

• Ezdan Mall is the latest addition to Qatar’s existing mallscape. It

brings many entertainment options for kids to enjoy.

• The Toy store occupies an area of 8,641 sq.ft in this family

oriented mall.

Bahrain CC, Manama, Bahrain

Muscat Grand Mall, Oman

• City Centre in Bahrain is located in Manama offering the

best shopping, leisure and entertainment experience in the city.

• The Toy Store in Bahrain City Centre is located on the 2nd floor

occupying an area space of 2,928 sq.ft.

• Located in the heart of the city Muscat Grand Mall, it is Oman’s newest

shopping destination. It is the fastest growing lifestyle hub in the Sultanate,

offering choices and convenience for shoppers and residents, as part of a

combined leisure experience.

• The Toy Store is our first store in Oman with an area space of 4,580 sq.ft.

The Toy Store

Our Franchise StoresThe Toy Store in Baku, Azerbaijan• The Toy Store in Baku, Azerbaijan is our first Franchise Store, launched in the December of 2014 is a one of a kind

shopping and entertainment destination in the city.

• The store is located in AF Mall in Baku occupying an area of 929 m2.

The Toy Store

Our Franchise StoresThe Toy Store in Riyadh, Saudi Arabia

• The Toy Store in Riyadh, Saudi Arabia is our Second Franchise Store, launched in the January of 2016. Located in the

heart of Riyadh. The store is located in Gallery Mall in Riyadh, one of the busiest mall in the region.

The Toy Store

ONLINE

With The Toy Store online, shopping is always easy and fun! The Site boasts a wonderfully massive collection of

toys and related products. It’s easy to browse through, search options such as through the choice of toys,

categories, brand, character/themes or even age groups.

The Toy Store

RETAIL DESIGN• The fun-filled environment in our stores is an essential part of the overall customer experience.

• For all our existing and new stores, we have shaped our brand expression and tailored our retail design

concept.

• Our aim is to provide the highest standard of retail design and environment by applying the latest

international trends.

• A customer-friendly environment is created in our stores, paying attention to every detail.

• Being an independent brand, we are able to work with malls and tailor our store design, whilst always

maintaining The Toy Store identity.

The Toy Store

RETAIL DESIGNThe Toy Store brand reflects what our customers expect from us when they enter our stores.

www.TheToyStore.comFor inquiries please email Info@thetoystore.com