Company Profile · business intelligence software. ZYGY is an Artificial Intelligence (AI) technology, Intelligent Agent that emulates human cognitive activities to discover findings

“Creating Better Opportunities”

Nervesis website: http://www.nervesis.com ZYGY platform: http://www.ZYGY.com

COMPANY PROFILE Nervesis Sdn Bhd (534937-P)

http://www.nervesis.com/

http://www.zygy.com/

Nervesis Sdn Bhd www.nervesis.com

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THE COMPANY Nervesis is a company that develops ZYGY. ZYGY is a software as a

service (SaaS) company that develops and markets media monitoring and

business intelligence software. ZYGY is an Artificial Intelligence (AI) technology, Intelligent Agent that emulates human cognitive activities to discover findings and build actionable insights from text-based data (via reading web, social media, documents and applications). The company was founded in Kuala Lumpur, Malaysia by Azhar K. Mustapha, in 2001. The small company employs 10 people and currently active with its clients in Malaysia. Traditionally, acquiring an insight requires significant amount of human manual text readings, analyzing and correlating multiple text data. With Zygy, It helps Analysts in shorten the processing time of reading text data from web content, social media content, applications and documents. Monitoring the trends, Early Warning signals, understanding the key players and its entity relations is the valuable insights prepared immediately for next actions to be crafted by decision makers. Zygy comes with the family of other Zygy Products: Zygy Insight, Zygy Gatekeeper and Zygy Learn. Each of Zygy’s product is meant to simplify your tasks and amplify your intelligence executing the tasks. Acquiring insights on prospects, brand or product influencers, or suspects can be overwhelming and time-consuming. Zygy Insight builds actionable insights on prospects, brand or product influencers, or suspects from reading web, social media and documents. Zygy Gatekeeper build actionable Insights on Security and Compliance from reading data generated by Single Sign on (SSO) and Identity Management (IDM) of applications and users. SSO and IDM are components of Zygy Gatekeeper. Zygy Learn builds actionable insights on matters of education from reading documents, social media and web links shared by teachers and students.


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VISION Our vision is to have ZYGY reinvent better businesses and better lifestyle with human more intelligence by doing less.

MISSION STATEMENT Our mission is to expand Zygy capability of building actionable insights into more areas such as healthcare, legal, and more.

Problem Statement Businesses need to work fast in forming actionable insights from analysing exponential growth of public, corporate and personal text data. This requires speed to read, search and ability to process the large volume of text pages. Human memory however has limitation to process multiple things at one time, while information overload can lead to slow learning speed. The text content comes from web sites, social media, systems and documents. Examples of office documents are audit reports, meeting minutes and proposals. Examples of office systems are HR System, Staff Portal, Email and more. Examples of social media are Facebook, Twitter and etc.


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Technology of ZYGY as a Solution The ZYGY AI (Artificial Intelligent) Agent technology emulates human cognitive abilities with activities such as self-login (Single Sign ON), extract content from web pages, social media or documents, and generate insights from sentiment, entities and contexts of sentences. ZYGY Insight is equipped with various text analytics wizards for users to transform textual data into actionable insights.

Figure 1: Foundation of ZYGY

Zygy Insight builds actionable insights on prospects, brand or product influencers, or suspects from reading web, social media and documents. Brand or product influencers can be supporters, threat actors or opposers, or indifferent parties that can influence the brand or product. It captures issues and opportunities from areas of concerns such as political, economy, Social, Technology, Environment, and more based on interaction scores, and ZYGY Insight can deduces sentiments and connections in between initiatives, locations, organizations and people within areas of interests such as needs and issues analysis on a county or


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state.

ZYGY Insight will be able to answer “what are the issues being talked about in this constituency this week that might have related to my product campaign?”, “Which departments, persons and initiatives cause significant impacts to this enterprise for the last three month?”, and many more issues. Besides that, ZYGY Insight can gather intelligence about competitors, products and people also such as “what issues does my competitor concentrates on, and do people in on the ground response actively from online conversations?

Its technology is derived from several locally proprietary Artificial Intelligence technologies such as natural language processing, social and economic networks, classification, recommendation and rules algorithm. Artificial Intelligence is built at the core.

The benefits of ZYGY Insight is we will be able to extract realities of what is going on from online world without having to go for surveys, investigations and social research that can cost millions of dollars because of human and logistics resources required. Upper hand knowledge on issues and opportunities is a priceless asset to leaders. Leaders then can use ZYGY Insight to make informed decisions or remedial actions – quickly and trigger the possibility to change the course of future events. Leaders can prioritize issues and opportunities to tackle and move ahead of his or her competitors to win the hearts of the people. What’s next after ZYGY Insight?

Well, suffice to say that the film Minority Report is no longer a science fiction, it is becoming a reality. From crime prevention to economic trends, Nervesis will be able to help governments, leaders and corporate chieftains make wiser decisions and improve the course of future outcomes.


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Figure 2: ZYGY INSIGHT

An overview of Text Mining and Text Analytics Since an enormous amount of text data has emerged over the years at a stunning rate, there is a need to incorporate some sort of analytics to gain meaningful insights from the raw and unstructured data in the form of texts. (text data with images/videos). Text mining is one of the approaches that are the predecessors to text analytics. Text mining uses natural language processing, knowledge management, data mining, and machine learning techniques to process text documents. Text analytics, same methods as text mining but deal with a bigger amount of data to extract and generate useful significant information and knowledge. Text mining/analytics are originally conducted for two purposes. The first purpose is to analyze people’s sentiment on an issue or trend. Hence, sentiment analysis goes through a huge amount of textual data to identify people’s attitudes, thoughts, judgments, and emotions on an issue. The second purpose is to assess people’s opinion on a product, person, organization, or topic from a user or group of user perspectives. Like sentiment analysis, opinion mining is a natural

How Insights is formed?

§ Marketing dept§ Corporate Comm§ Strategy & Planning§ HR & Student affair§ University§ Procurement§ Risk Department§ Loan Dept§ Audit Dept

AssessmentScore, Risk,Leak, Fraud

Issues pushed?

Influencers Network?(People, Organization,

Location)

Known / unknown?

Activities / chronology

Interest

ü Brandü Productü Competitorü Vendorü Prospectü Locationü Student

queryAlignment

(Support, Oppose, Indifferent)

Query, Analyze Results Insights

Web, Social Media,

internal records

InfluencersReputationMedia Monitoring


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language processing task that employs an algorithmic technique to recognize opinionated content and categorize it into positive, negative, or neutral polarity. Nonetheless, the application of text mining/analytics has been extended to other areas of human computer applications, and the applications are growing with the growth in big data analytics. the main objective of sentiment analysis is to discover people’s opinions to gain meaningful insight about products or services. Its aim is to exhibit useful information to both customers and manufacturers. It is established that both manufacturer and customers lookup on summarized opinions instead of detailed reviews. Hence the opinions that are categorized on positive, negative, or neutral sentiments are useful for both parties in making the right decision.

Value for the Business? The values of Zygy Insight deliver: a. Zygy Insight builds insights so that human is assisted by AI technology

to read text data/documents and essentially improves time and processing.

b. Perform Credibility or Risk Assessment on Prospects such as Potential Suppliers.

c. Identify Alignment of Brand, Product, Influencers, Prospects or Suspects whether they are support, opposing or indifferent.

d. Identify Top Issues raised by Influencers, Prospects or Suspects e. Identify Relation Network for Influencers, Prospects or Suspects f. Identify Known and Unknown Influencers g. Study the events / Chronology of Activities from Prospects, Influencers

or Suspects h. Reputation Management for a brand, a product or an organization.


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What is it for? Zygy Insight is useful for:

Category Purpose Source Data Areas

Identifying, Locating and Forecasting

Trends Strategic to

Organizations

To analyse twitter sentiments of opinion leaders influential users and community activist/NGOs about Malaysia immigration and National Security.

Twitter Health, safety & Security

To monitor daily hot topics and then investigate the entity relation (distribution) of sentiment toward the topics

Twitter Detection of key player / influencers

To examine location by mentions population on online media and develop a forecast by means of sentiment analysis and text analytics approaches.

Online news, Twitter

Location intelligence

To propose an opinion in predicting the newly launched product and review /feedbacks from customers

Twitter and Online News

Predict brands reputation and performance

Predicts client’s entities’ ability to continue as a growing concern through data discovery in online media.

Public listed – Bursa Kuala Lumpur e.g. SAPNRG

Prediction

Market Response, Awareness

and Reviews

Investigate consumer behaviour, user generation Expressions, using (opinion mining) text analytics

Shoppe, E-mart Product feedbacks

Propose expert recommendation system for user generated product reviews from opinion extraction to suggestion; and comparing reviewed products to recommending the product


Expert opinion

Estimating connections between user profiles (profiling), their value structures, attitudes, ideology based on comments/ replies.


Understanding Key players/ issues with


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Sample of Comparative Analysis Tool: Competitors’ Strategy Analysis

Competitor A Campaign

Competitor B Campaign

Competitor C Campaign

1 Charity Foundation Free Motor Vehicle License Futsal Competition

2 Police Community Exploring Citizen KARNIVAL GREEN4U

3 Parlimentiary Issues Local Council Support Supporting the fate of local people

4 Leadership Youth Meeting Group Lecture

5 Initiative of Helping Tradition Initiative

Freeze Mob Program Youth

6 Water Issue Activity Highligt Hi-Tea Program

7 Youth Manifesto Meeting with Machineries Manifesto Explanation

Relation Network: Spider Web of Information based on a Query


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Articles Summary and Reach Based on a Query

*Note: Analytical components to produce actionable insights are influencers, influencers network, sentiments, trends, word cloud, chronology, PESTEL (Political, Economic, Social, Technological, Environmental and Legal) Analysis, and articles summarization and comparative profiles.

ZYGY Gatekeeper Zygy Gatekeeper is an Identity Management and a Single Sign on System that enables an organization to manage identities across many types of internal and cloud applications with proper risk control measures. With SSO, a user is also able to login to various web applications, windows accounts and mainframes with a same username and password. To be more secured, a user can additionally login with fingerprint, voice, face, One Time Password (OTP) or 2D Barcode (QR Code). For enterprises where identities or IDs (usernames, passwords and related attributes) are in different places, Zygy Gatekeeper helps enterprises to manage IDs from a single place. To do that, it allows admin to outline communication flows between various identity places


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during login, user xd bregistration, user changes and user archiving. In addition, Zygy helps admin to perform central enforcement of password policies and access rules. Zygy can operate with branches in different locations. Users use existing IDs when adopting Zygy. Ministry of Finance, Telekom Malaysia, University Malaya and Universiti Teknologi Malaysia have adopted Zygy. The largest users in one site are 40,000 users.

ZYGY Gatekeeper will integrate with internal corporate systems such as integration with HR System, Staff Portal etc. ZYGY Ecosystem is embedded with Single Sign On (SSO) and Identity Management capability

The advantages of ZYGY Ecosystem:

Ability to analyse numbers and text qualitatively and quantitatively

Provides SSO, unstructured information extraction and text intelligence capabilities.

Advance and cost effective integration capabilities through simple account login without API (Application Programming Interface) requirements

Expand intelligence capacity without increasing human resources

Sample Workplace Dashboard

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Authentication Services• Single sign on

• Multifactor Authentication• Session And token

Management

User Management Services• Provisioning

• De-Provisioning• Self-service

• Delegation

Directory Services• Identity store

• Directory federation• Metadata synchronization

• Virtual directory

Authorization Services• Roles

• Rules• Attributes (e.g., metadata)

Regulation & Compliance• User access review

• Identity governance• Compliance report and dashboard

ZYGY Gatekeeper:

Identity Management Governance


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The dashboard is integrated with several subsystems such as Document Management System, Support Ticket System and more.


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SSO GOAL: ONE LOGIN FOR USER

IDENTITY MANAGEMENT GOAL: MANAGE IDENTITIES FROM ONE PLACE

Problems Zygy

Problems Zygy

Central Report

Central Enforcement

Synchronized Identities

One-Time Provisioning

Users in DBs

Users in Windows ADs

Many password policies

Multiple Provisioning


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Our Clients

1. ASTRO AWANI

Industry: Media

Overview

We work with Astro Awani in PRU 14 to facilitate better coverage

on ground issues of the political scene from social media angle

Problem Statement

Astro Awani wanted to have more coverage on what people say

on each constituent in the fastest way without having to manually

read each social media posts.

What has been achieved with ZYGY

Astro Awani was able to incorporate large amount of recent

news into its news content in a short time.

With findings from many constituents identified by ZYGY,

Astro Awani was able to create more programs with experts to

discuss on those findings.

As a result, Astro Awani was able to address ground issues

faster with their programs to increase their ratings.

2. Malaysia Fintech Awards 2017 (Malaysia)

Judge the award from the system (technology).


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3. TELEKOM MALAYSIA

ZYGY Smart Active Profiling for Telekom Main site (www.tm.com.my)

My1Content Development (http://my1content.my)

ZYGY Streaming

4. Malaysian Timber Industrial Board (MTIB)

Supply, Delivery, Installation, Implementation, Testing and Commissioning of SSO and Identity Management

5. UNIVERSITI TEKNOLOGI MALAYSIA

Supply, Delivery, Installation, Implementation, Testing and Commissioning of LDAP Server

6. JABATAN AGAMA ISLAM WILAYAH PERSEKUTUAN

E-Pusara System Development

7. IDENTITY MANAGEMENT FOR MINISTRY OF FINANCE (MOF), MALAYSIA

ZYGY is the Identity Management System for MOF, Malaysia that

also provides Single Sign On (SSO) for several MOF systems

including email system, tax management system and various

internal systems.

OPENLDAP IN UTM: FAULT-TOLERANT, REAL-TIME

REPLICATION & HIGH AVAILABILITY

Nervesis deploys OpenLDAP in UTM (University Technology of

Malaysia) with fault-tolerant, real- time replication and high

http://www.tm.com.my/

http://my1content.my/


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availability features. The OpenLDAP is the central Directory for

almost all application in UTM. The OpenLDAP houses about

35,000 UTM users’ information.

CENTRAL AUTHENTICATION MANAGEMENT SYSTEM

(CAMS) FOR UM

CAMS is an Identity & Access Management solution meant to

consolidate all applications in University Malaya. 35,000 users

authenticate and authorize through CAMS. CAMS strengthens

overall security, minimize overall applications administrations and

reduce administrations regarding staff and students which include

registrations, completions and profiles. CAMS won “Anugerah

Inovasi Perkhidmatan Awam 2006”

REPORTING & DASHBOARDS FOR INTEGRATED

ACCOUNT MANAGEMENT SYSTEM (IAMS)

IAMS consolidates budgeting and procurement processes in all UM

faculties. Vanilla is used to produce various reports and dashboard charts

& graphs for management and working level of more than 100

departments.

CONTENT COLLABORATION MANAGEMENT (CCM) FOR

WHOLE UM WEBSITE

CCM is used to manage content for the whole UM website

across different departments. Nervesis redesigns content

processes for about 700 content users of CCM. Nervesis also

redesigns server and network architecture to achieve high


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performance and high availability for the main UM website.

INTEGRATED ACCOUNT MANAGEMENT SYSTEM (IAMS),

UNIVERSITY OF MALAYA

Integrated Account Management System (IAMS) is a Joint

Venture Development project between Nervesis Sdn. Bhd.

and University Malaya. IAMS consolidates budgeting and

procurement processes in all UM faculties. Nervesis involves

heavily in business processes design, system architecting and

enterprise coding architecture framework.

8. POLITICIANS ON PRU 14

Overview

We work with several politicians on both sides to profile voters

on their Parliament Constituent

Problem Statement

Many candidates did not know how to start campaign work on

media and social media for their constituent.

The team has been reading social post manually, approach few

influencers that they think was right, but how do they quantify

each influencers that they approach.


ZYGY identified group of influencers that support, indifferent and

opposing each candidate.

The focus is on addressing issues the indifference group

With ZYGY technology, unknown influencers that were

organically active were identified. For example in Setiawangsa


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constituent, there many active academic groups that were related

to schools

ZYGY also identified issues for each group of influencers

especially the indifference groups

The strategy is to first physically attend the event of the target

groups, addressed their issues, and later communicate with the

through the social media groups.

Several candidates won with some of them has a big margin.

9. SAPURA ENERGY

Industry: Oil and Gas

Overview

We work with Sapura Energy to help them to address anything

related to the share price.

Problem Statement

The Communication team needed to have more in touch

with shareholder’s opinion on Sapura Energy and how to

address them.

Many times, news that are viral about Sapura Energy on

media and social media were identified at a late stage causing

share price to be dented.


ZYGY identified group of shareholders that supportive,

indifferent and opposing on Sapura Energy by analyzing posts

in social media.


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The focus is on addressing issues the indifference group of

shareholders.

ZYGY also identified issues for each group of influencers

especially the indifference groups.

With Shareholders engagement before, during and post EGM

and AGM, Sapura Energy teams address the identified issues.

ZYGY also identified alignment and inclination of each media

based on issues and in general.

With that information, multiple PR and news content were

prepared differently according suited for media’s alignment

and inclination.

At one point, the share price increases up to RM 4 Billion in

value.

10. MANAGEMENT AND SCIENCE UNIVERSITY (MSU)

Industry: Education

Overview

We work with Management and Science University to help them

to capture student interest and concerns on social media and to

measure university reputation in Malaysia.

Problem Statement

MSU Strategic Communication Department needed to have

more in touch with students comments on social media and

how to address them. This is due to MSU packed

programs/activities and campaigns around universities being

held, and many media coverage take place in the institution.


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MSU Strategic communication department need to evaluate

the press statement in digital prints/news, to ensure MSU’s

tapped to wide reach of media and to establish strong brand

name among Malaysian universities.


ZYGY identified group of students that giving good feedbacks,

neutral comments and poor comments on MSU weekly

campaigns/initiatives by analyzing posts in social media

(Twitter).

The focus is on understanding the student opinion and to get

student interest to participate in universities programs

/activities.

ZYGY also help MSU strategic communications to identify the

alignment of Press media/Newspaper company that publishes

MSU story. MSU Communication Department need to

understand which journalist/press write the good story about

MSU and the opposites.

With that information, multiple PR and news content can be

prepared differently to suit for each media’s

interests/alignment.

11. PLUS MALAYSIA BERHAD

Industry: Utilities

Overview

We work with PLUS Malaysia Berhad Communication and Public

Relation Department to help them to capture public road users


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that raises their concerns on social media (Twitter @Plus2u &

@Plustrafik)

Problem Statement

PLUS Malaysia Berhad Communication Department needed

to gather social media comments on twitter which majority

not satisfied with the service on the road and regarding the

road safety concerns raised by the public during Chinese New

Year 2020.

PLUS Malaysia Berhad Communication Department need to

evaluate the twitter posts, to ensure PLUS able to identify

areas of complaints and immediately to plan for mitigation

plan and addressing the issues on timely manner.


ZYGY identified group of road users that giving good

feedbacks, neutral comments and poor comments on PLUS

Malaysia Berhad CNY Road safety campaigns/initiatives by

analyzing posts in social media (Twitter).

The focus is on understanding the public road users

complaints/frustrations and to get maintenance team to

support the affected area immediately before the issues being

escalated or create unsafe infrastructure for the road users.


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MANAGEMENT

CHIEF EXECUTIVE OFFICER – AZHAR KASSIM B MUSTAPHA

Education Bachelor of Science in Computer Science and Electronics

Massachusetts Institute of Technology, Boston, USA

Master of Engineering in Computer Science and Electronics

Massachusetts Institute of Technology, Boston, USA

Overview

Azhar Kassim Mustapha is the Chief Executive Officer of Nervesis, Malaysia

(http://www.nervesis.com). Azhar has outstanding tracks of designing, developing and

implementing advanced technologies. Azhar builds ZYGY, Nervesis’ Artificial Intelligence (AI),

to grow four products: ZYGY (http://www.ZYGY.com) on Identity Management and Single

Sign On, and Midas Non-Existent Domain (NXD) Advertising (http://midas.nervesis.com). He

lands a smart partnership with a major Telco, Telekom Malaysia. He passes Google Challenge

Level 5 as a Hiring candidate. He was a speaker for World Islamic Economic Forum on

Artificial Intelligence.

Azhar is a grad of the highly renowned Massachusetts Institute of Technology (MIT) in

Boston, USA. He receives his Bachelor of Science and Master in Engineering in Electrical

Engineering & Computer Science. Azhar has a total of three Patents to his name - one in the

US with COMSAT Laboratories (now part of Lockheed Martin) and two in Malaysia – in the

areas of underwater and space communication and compression, speech recognition and

hardware interpreter/translator. The patent in US is at

http://www.google.com/patents/US6233552. Although more than 15 years, people still

refer to the work. NATO used the work for its submarine communication during the time

when Azhar was with Comsat Lab. Azhar also is an expert in Natural Language Processing, a

http://www.nervesis.com/

http://www.zygy.com/

http://midas.nervesis.com/

http://www.google.com/patents/US6233552


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branch of AI to grasp human language.

In addition to his role as the CEO of Nervesis, Azhar was also a Research Specialist at

Multimedia University of Malaysia (MMU), where he led a team conducting research and

development (R&D) work funded by the Matsushita Corporation of Japan. Azhar has written

and published numerous scientific papers at the International level.

AWARDS

2014: 1- Innocert Award

Nervesis received an 1 innocert award which Innovation Certification for Enterprise Rating and Transformation (1-InnoCERT) is a certification programme used to recognise and certify innovative enterprises & SMEs and to encourage entrepreneurs to venture into high technology and innovation-driven industries by SME Corporation Malaysia. Our company achieved AA Rating Grade.

2006: NERVESIS RECEIVES AN INNOVATION AWARD TOGETHER WITH UNIVERSITY MALAYA Nervesis received an innovation award together with

University Malaya for its Central Authentication Management System (CAMS) deployed successfully in the university. The award is called Anugerah Inovasi Penyelidikan Bersama Antara Sektor Awam Dengan Sektor Swasta Tahun 2006 (AIPB 2006). CAMS is based on Nervesis' product, ZYGY. ZYGY is an Enterprise Identity Management System (EIMS). The award includes an exhibition of CAMS held in Dewan Besar, Wisma Darul Iman, Kuala Terengganu.


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COMPANY DETAILS Nervesis Sdn Bhd (534937-P) Lot 2-4-9J 4th Floor Wisma Rampai Jalan 34/26 53300 Kuala Lumpur Phone: +603 2289 0798 Fax: +603 2289 0789 Website: http://www.nervesis.com Email: [email protected] MOF REGISTRATION NO: 357-02002327 (with Bumiputera status)

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Company Profile · business intelligence software. ZYGY is an Artificial Intelligence (AI) technology, Intelligent Agent that emulates human cognitive activities to discover findings