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7/22/2019 Company Profile of Garudafood Group
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Contents
GarudaFood Group Strategic Intent
Basic Mentality and Leader Traits
Our Business
Corporate Structure of Tudung Group (holding company)
Corporate Milestone
Board of Commissioners and Directors
Manufacturing Network and Facilities
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Achievements
International Operations
Noble People
Distribution Network
Corporate Social Responsibility
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Corporate Structure ofTudung Group
Tudung Group is a holding company that has 4 Lines of Business (LoB):
1. LOB FOOD (GarudaFood) that focuses on the manufacturing and
marketing of snacks, biscuits, confectioneries, basic food and dairy.
2. LOB BEVERAGE (under Suntory Garuda Beverage*) that focuses on themanufacturing and marketing of non-alcoholic beverages.
3. LOB DISTRIBUTION (Sinar Niaga Sejahtera) that distributes food and
* Suntory Garuda Beverage is a Joint Venture Company (JV) which was formed by GarudaFood Group with Suntory Beverage &
Food on July 14th , 2011 in non-alcoholic beverage industry, to strengthen GarudaFood Group position in beverage business.
Forming a JV is one of GarudaFood Group growth strategy through Strategic Partnership, to achieve the Vision and Goal To
Become Indonesias Leading Food and Beverage Company. Suntory Garuda Beverage currently has tea-based, coffee-based
and fruit flavor drink categories
beverage products of GarudaFood Group throughout Indonesia.
4. LOB AGRIBUSINESS which consists ofPT Bumi Mekar Tani (Peanut
plantation) and PT Garuda Bumi Perkasa (CPO mill).
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Corporate Structure ofTudung Group (contd)
PT GarudaFood Beverage Jaya
PT Tudung Putra Putri Jaya
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PT Garuda Bumi Perkasa PT Bumi Mekar Tani
PT GarudaFood
Putra Putri Jaya
PT Suntory Garuda
Beverage
LoB DistributionLoB Food LoB Beverage
PT Sinar Niaga
Sejahtera
LoB
Agribusiness
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Corporate Milestone (1979 2013)1979
1987
1994 Established our own distribution network.
1995 Start our Garuda Coated Peanuts
1997Entered the biscuit business, with Danza as the first brand continuedwith Salma as the next brand. (Gery brand was launched in 2001 and became the market leaderfor wafer stick category)
At the hei ht of the Asian Financial Crisis, entered the ell business under Kiki Jell brand, which
Began its unbranded roasted peanut business
Started to use Garuda for the brand of our roasted peanuts
1998
one later changed to Okky JellySNS established new area of distribution in Java island
1999SNS continued to widely expand to other new areas of distributionoutside Java island (both Western and Eastern part of Indonesia) by establishing 11 legal entities
2002This year marked the beginning of GarudaFoods entry into beverage business, by introducing the
successful and lucrative Okky Jelly Drinks
2004Entered the basic food under Enerfill brand & Confectionery
Business under Ting Ting brand
2005 Entered tea based beverage business by launching Mountea Entered into non-peanuts Snacks market under Leo brand
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Corporate Milestone (1979Corporate Milestone (1979 2013) (contd)2013) (contd)
2006 In the beginning of 2006, PT Tudung Putra Putri Jaya (Tudung Group) was established as the
holding company
2008 Launched new premium products; Chocolatos for wafer stick and Wafelatos for wafer cream categories Entered functional drink under SuperO2 brand\ Acquired Fuhua Jinjiang Yonghe, confectionery manufacturing (in China)
2007 Launched the new logo ofGarudaFood.
2009
Entered dairy business by launching Clevo liquid milk. According to Euro Monitor, GarudaFood Group GarudaFood Group maintained the leading position in sweetand savory snacks with 26 % (2009) and 22% (2010) share of retail sales value The Group dominated nuts
market with a 52% retail value share and was a strong leader in other sweet and savory snacks.
Established Xiamen GarudaFood Co. Ltd to serve China market
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2010 Launched the first doughnut biscuit in Indonesia, Gery ODonut
2011
Established a JV company with Suntory Japan, named PT Suntory Garuda BeverageLaunched Kopyes (coffee based beverage); Jell-O Blast (jelly-milk product) and Berrygood (first berry jam &wafer stick)
Launched Nachi as a premium rice productGo Live ERP (Project 1)
2012
Established JV company with Polyflex India, named Garuda Polyflex Foods Private Limited by launched Gone
Mad choc stick to serve Indian Market
Launched fruit flavored drink in PET Bottle, under the brand Okky Koko Cool & Go Launched Mirai, first ocha (Japanese tea) in the bottle in Indonesia Go Live ERP (Project 2)
Launched Okky Jell-O Juice, the premium jelly juice drink in tetra pack
Launched MYTEA, The first Oolong Tea in the bottle in Indonesia Launched Mountea Sparkling, The first Fruit Tea Carbonated drink
2013
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GarudaFood Group Strategic Intent
Vision Mission Values ElaborationCorporate Core Values
Mission
We are a transformation making company that creates value to society
based on interdependent co-arising
Corporate Philosophy
Human Values
Vision
Indonesias Leading Food and
Unity Through HarmonySpeed and Leading Change
Working Smart in Learning Culture
Founders Spirit
Success is born through honesty, persistence and
commitment guided by constant prayer
Long Term Key Strategies
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Basic Mentality and Leader Traits
Basic Mentality Leadership Traits
Calling
Piety
Competence
Be Grateful to God
Corporate Core Values
Founders Spirit
Honesty, Persistence,
Commitment, Prayer
Corporate Philosophy
Winning Spirit
Noble people has always be grateful to God and build a winning spirit, acknowledged by the
service to the stakeholders with creative and innovative thinking and continuous improvement
Creativity
Consistency
Concern for People
Peaceful and Dynamic
Missions Principle
Interdependent Co-
Arising
Creative and Innovative
Thinking
Continuous Improvement
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Board of Commissioners & CEO
Sudhamek AWS
Commissioner
Dorodjatun Kuntjoro-Jakti
President Commissioner
Hardianto Atmadja
CEO
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Our Business
GarudaFood Group consists of 3
(three) divisions:
Food division
Beverage division Distribution division
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LoB Food
Roasted Peanut Coated Peanut
Snacks Confectioneries
Biscuits
Milk Drink
Basic Food Functional DrinkNPL :Gone Mad Choco Stick in India
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Manufacturing Network
Location of Production Facilities
Kalimantan
SulawesiSumatera
12 Owned Production Plants 16 Beverage Contract Manufacturers 11 Food Contract Manufacturers
Java
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Our Manufacturing Facilities
nufacturing
Cooling Process - Cokluut(Wafer Stick) production
Packaging Process Garuda(Roasted Peanut) production
Seasoning Process - Leo(Snack) production
m
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Our Manufacturing Facilities (contd)
Biscuit - Gresik
ufactu
ring
Dairy - PasuruanBeverage - Sidoarjo
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Filling Process - Okky JellyDrink (jelly drink) production
Filling Process - Clevo (milkdrink) production
Cooling Process - Toya-Toya(Extrude) production
ma
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Distribution Network
SNS National Distribution Coverage 21 Region covers more than 360,000 Outlets
Legend
RegionsSumbagut 1
Sumbagut 2 Kalimantan 3Kalimantan 2
Su lawesi 2
Papua
Sumbagut 1
Sumbagut 2 Kalimantan 3Kalimantan 2
Su lawesi 2
Papua
11
215
12
19
20
1 20
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um agse
1
Sulawesi 1Sumbagse l 2
Banten
Jakarta
Jabar 1
Jabar 2
Bali Nusra
Jatim 2
Jatim 1Jateng 2
Jateng 1
um agse
1
Sulawesi 1Sumbagse l 2
Banten
Jakarta
Jabar 1
Jabar 2
Bali Nusra
Jatim 2
Jatim 1Jateng 2
Jateng 1
10
9
1 7 7
1
46
85
18
14
133
21
Jabar 3
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Indonesia as the worlds largest archipelago drives GARUDAFOOD GROUP to develop its owndistribution network. Since 1994, all of GarudaFood group products were distributed by Sinar Niaga
Sejahtera (SNS), an affilitiated company to GarudaFood (engaged in the business of distribution and
logistic). SNS Group has 21 regions, 153 depos and 154 distribution partners throughout Indonesia.
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Distribution Network
Our warehouse Our fleets
GarudaFood Product
in Modern Market
GarudaFood product in
school traditional stall
GarudaFood Product
in Traditional Market
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GarudaFood E-CommerceElectronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of productsor services over electronic systems such as the internet and other computer networks. GarudaFood also develop
marketing and product penetration through e-commerce. www.ultahku.com , sells a packaged product of
GarudaFood in interesting special design packaging and also promotion to enliven a birthday party, and
www.berbagibingkisan.com for the other special occasion like charity..
Besides, we also develop www.snspoint.com that allows resellers to receive product updates, pricing, promotion
and conduct transactions easily.
www.snspoint.com
www.ultahku.com
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Asia
GarudaFood has been exporting
some of its products to:
International Business Division is an integral part of GarudaFood in expanding to the global market, with
GarudaFood International as the front guard. Currently the China market seriously being developed with the establishment of GarudaFood Ltd in Xiamen, a
company that focuses on marketing in China.
Now, our Kacang Garuda, Gery Biscuit and Okky Jelly Drink products have penetrated many countries in the world
GarudaFood has pioneered cooperation with distributors in several countries ASEAN countries as the focusedtarget in regional business development, namely: Philippines, Vietnam and Thailand.
International Operations
Malaysia
ThailandPhilippines
Brunei
Darussalam
Vietnam
Hong Kong
Singapore
Taiwan
South Korea
Timor Leste
China
Pakistan
Cambodia
Europe
Netherlands
Middle East
Jordan
Saudi Arabia
United Arab
Emirates
Africa
Nigeria
West Africa
South Africa
North America
USA
Australia &
Pacific Ocean
Australia
Pacific Island
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International Operations (contd)
In addition to exporting our products to many foreign markets, we also have a
subsidiary in India as the main focus for international investment
Established Garuda Polyflex Foods
Private Limited (GP Foods), a joint
INDIA
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venture company with PolyflexIndia Private Limited in the food
and beverage business in 2012
GP Foods has a manufacturing
facility in Bangalore that produces
choco stick and jelly drink
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Achievements
Top Brand For Kids.
Organized by Marketing
Magazine, colaborate with
Frontier Consulting Group.
2009: Okky Jelly Drink for jelly
drink category.
2013: Okky Jelly cup, chocolatos
Indonesia Customer
Satisfaction Award (ICSA)
Organized by SWA Magazine
& Frountier survey
foundation:
2000-2012 : Kacang Garuda
(roasted peanut)
2008-2012 : Okky Jelly Drink
2010-2012: Kacang Garuda
(Non roasted)
Indonesia best Brand Award
(IBBA)
Organized by SWA Magazine and
MARS survey foundation
2004-2011 : Kacang Garuda
2005-2011: Gery Wafer Coating
2005-2011: Gery, Okky Jelly
2007-2011: LEO, Pilus, Mountea,
Gery Chocolatos, Okky Jelly Drink
2012: Garuda, Okky Jelly, Gery,
Anugerah Produk Asli Indonesia
(APAI)
An achievement that been given
by Harian Bisnis Indonesia
colaborate with Industrial
Department:
2008 : Gery for snack category.
2009 : Kacang Garuda for snack
and food category.
Top Brand
Given by Marketing Magazine
and FRONTIER
2007-2012: Kacang Garuda and
2010: Okky Jelly, Okky Jelly
Drink, Kacang Garuda,Pilus Garuda, Mountea,
Gery, Chocolatos
Wafer Coating Chocolate, Pilus
Garuda, Mountea, Chocolatos,Okky Jelly Drink
Indonesia Entrepreneur of
The Year Indonesia 2004
Given by Ernst & Young toGarudaFood CEOs Sudhamek
AWS, which represent
Indonesia to World
Entrepreneur of The Year.
Superbrands
Organized by Superbrands
International
2003-2004 : Kacang Garuda
Okky Jelly Drink
2009 - 2011 : Mountea
2011 2012 : Chocolatos
2012 : Gery Toya-Toya
2013: Kacang Garuda, Gery
Toya-Toya, Chocolatos, Okky
Jelly Drink.
Moms choice brand
Given by Kartini magazine
2011 & 2012 : Gery Chocolatos
Indonesia Original Brands
Awarded by SWA magazine
2011 : Gery
2012 : Garuda & Gery2013 : Gery
Indonesia Original Brands
Awarded by SWA magazine
2011 : Gery
2012 : Garuda & Gery2013 : Gery
Word of Mouth Marketing
Award
Awarded by SWA Magazine
2011& 2012 : Mountea
Word of Mouth Marketing
Award
Awarded by SWA Magazine
2011& 2012 : Mountea
Indonesia Most Admired
Company (IMAC)
Organized by FRONTIER
GarudaFood has achieved the
top 3 rank in F & B categorywithin
2005 2011 in a row
2012 - 2013 : 2nd position in
Food Category
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Noble People
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Being a company with strong character leads GarudaFood Group to achieve success and
spectacular business growth
Around 18.550 employee of GarudaFood, they are called Noble People who are main asset incompanys effort to achieve its mission of growing as a transformation-making company that
creates value to the society.
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At GarudaFood, Corporate Social
Responsibility are not merely charity but also
instrumental in contributing to sustainable
community development
GarudaFood established CSR program called
GarudaFood SEHATI
GarudaFood SEHATI covers five main pillars:
1. Education
2. Public Health
Environment
Corporate Social Responsibility
3. Empowering community
4. Humanitarian Aid5. Caring the environment
Community Empowerment
Humanitarian Aid EducationPublic Health
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