COMPANY PROFILE

SAUDI ARABIA

HEAD OFFICEMadinah Road across Palestine St. Dakheel Building 9th flr. Jeddah, Saudi Arabia

COMPANY’S MAIN BRANCHES

Jeddah Branch : Dakheel Building, Jeddah, KSA | Riyadh Branch : Al Hayer Signal Al Dar Al Baida

Dammam Branch : Workers City neighbor, from Khaldoun st. Dammam

PHILIPPINE OFFICE

East of Galleria Tower Topaz St., ADV Avenue,

Ortigas Pasig City

BONG RETUYA : +63 919 236 2804

Marketing / Advertising Manager

FLORENCIO VILLADOS : +63 917 124 0259

Export Specialist

CONTACT US

HEAD OFFICE : +966 12 6617669

Dr. AHMED SAYED : +966 55 360 0311

Chief Executive Officer

Mr. MOHAMED HASSAN : +20 128 941 3821

General Manager

Mr. MOHAMED MOHSEN : +966 55 314 0844

Purchasing Manager

Website: www.ramamodern.com | E-mail: info@ramamodern.com

1. Skilled and successful sales and marketing team.

2. The power to explore all available opportunities for your brand in Saudi

market place.

3. Confidence in achieving your goals and objectives.

4. Committed to successful and long term business relationship.

5. Qualified and professional management and sales team.

6. Financially solid.

COMPANY OWNERSHIP

The Company is fully owned by his Royal Highness

“Prince Khalid Ben Mansour Al-Saud”

COMPANY HISTORY

Rama Modern is one of his Royal Highness Prince Khalid’s group of investment, The

group includes diversified business in Saudi Arabia, The Group is financially solid and

funds are available for immediate expansion.

Rama Modern is a professional well organized marketing and distribution organization in

the business of representing reputable international suppliers for good quality consumer,

cosmetics and food items.

Rama Modern covers effectively the Saudi Arabia market place nation-wide directly and

indirect through the relevant retail and whole sale network.

Layout the long term major objective for Rama Modern and the necessary

policies and strategies to be followed by different management levels to attain

the set goals and objectives.

•Establish long term business relationship with international suppliers.

•Achieve the set annual rate of growth.

•Constant increase of the distribution and coverage network.

•Development of the company’s human resources skills.

•Professional Marketing approach for all consumer products support.

•Strong in product knowledge, Skilled and talented sales forces.

Rama Modern Manage and operate three main branches at Jeddah, Riyadh

and Dammam and two sub-branches at north & south covering the three Saudi

regions, Eastern, Central and western though professional management team.

The company director and general manager having a full managerial and

financial authorities delegate the related authorities to national sales and

marketing manager, Branch managers and financial controller are authorized to

fulfill their own responsibilities according to the professional company’s policy.

Rama’s headquarters responsibilities includes planning and controlling the

operation as well as annual preparation of company’s budget and business

plans including suppliers annual purchase forecast.

The General manager implement an effective reporting system, keeping inter-

department harmony and flow of work systems and operational and financial

periodic reports and strategic planning and objectives.

Rama Modern is currently represent many major international

Philippines suppliers on and exclusive bases beside the other

international brands.

They fall into two product groups:

# Cosmetics and Toiletries (Personal Care)

# Dry Food Products (Non-Fresh) Including Frozen

This diversification in the product portfolio allows for effective

sales, marketing and distribution in addition to safe investment

and stable earnings

1. Cosmetic Asia –

Silka

2. Renew Placenta

3. Splash Corporation

4. Int’l Pharmaceuticals

Inc. – IPI

5. Kojie•san

6. Pagoda

7. Bench

1. Republic Biscuits Corp.

2. Rama Brand

3. Barrio Fiesta

4. Q-Phil

5. Zest-O

6. Super Q

7. Jamla Corporation

8. Tentay

Rama Modern is organized to meet the consumer needs and exploit the distribution and

marketing opportunity in all cities and towns through branch management structure and

sales and marketing teams.

Rama Branches are covering directly all geographical locations:

RAMA

Branches

Western

Makkah

Taif

Madina

Jeddah

Eastern

Khobar

AhsaDammam

Northern

Tabuk

RabighYanbu

Southern

Abha

Aseer

Jizan

KhameesMusheet

Central

Riyadn

BuraydahHail

Rama Branches are headed by a

branch manager along with

professional sales team supported

by team of merchandisers and

drivers and enjoying adequate air

conditioned warehouses facilities for

both food and non-food products

and a fleet of delivery trucks and

vans

Rama Modern has direct coverage nationwide through the following customers groups;

1) Hypermarkets and super market chains (Modern Trade):

• Carrefour • Tamimi Hypermarket • Al Raya Super Market

• Bin Dawood • Nesto Hypermarket • Danube Hypermarket

• Sarawat Superstore • Astra Hypermarket • Makkah Hypermarket

• Star Markets • Matajer Al Saudia • Seven Eleven

• Panda Hypermarket • Pinoy Supermarket • Bayan Hyper

• Lulu Hypermarket • Al Mawaseem Market • We One Shopping Center

• Manuel • Kabayan

Total number of 850 outlets

2) Pharmacies: Total number of 1,200 pharmacies nation wide

3) Wholesales: More than 400 wholesalers and 380 semi-wholesales

4) Cosmetic and Personal Care: Total number of 249 outlets

Covered

Supermarkets

&

Hypermarkets

Chains

Northern

Region

(Buraidah)

Eastern

Region

(Dammam)

Central

Region

(Riyahd)

Southern

Region

(Abha)

Western Region

(JEDDAH)

Western Province: JEDDAH BRANCH

Direct coverage:

Greater Jeddah City, Makkah & Taif

Central Province: RIYADH BRANCH

Direct coverage:

Greater Riyadh City, Qassim, Hail &

Buraydah.

Eastern Province: DAMMAM BRANCH

Direct coverage:

Dammam City, Alkhobar, Jubail, Hufuf & Arar

Northern Branches:

Direct coverage:

Madinah City, Tabuk, Yanbu & Rabigh South Branches:

Direct coverage:

Khamis Mushayt, Najran, Gizan

& Asser

Rama warehouses between

1,000 – 1,250 sqm. for each

Product groups in each branch

Jeddah, Riyadh and Dammam

Rama logistics department

is responsible for receiving

all suppliers shipments,

distribute received goods

among Rama different

branches across the country

and deliver all customers

orders on time.

The logistics department

manage the delivery trucks

and Van fleet. The company

owns 8 trucks and 32

delivery vans beside the

salesman’s cars.

The company built its philosophy based on marketing approach in order to succeed in such

very competitive environment in Saudi Arabia

We believe that this approach is the only guarantee to achieve the company’s objectives for

sales coverage and create consumers demand and product’s loyalties

which lead to a short and longer term profitability.

Based on annual agreement with the suppliers the company conducts the appropriate and the

most cost effective advertising and promotional campaigns.

The Main Function of the Marketing Department1.Preparation of marketing plans for each supplier’s product group.

2.Planning and implementation of the advertising and promotional activities.

3.Pricing policy, strategy and product positioning.

4.Market research.

5.Planning and implementation of various events and celebration.

6.Product displays and demonstrations and sampling – Planning and implementation.

A modern up to date computer system and programs are used in fulfilling and

preparing customer’s orders, issuing invoices, control the Stock of each item

based on shelf life and expiry date, pricing system, inventory and re-ordering

points. This is applicable to each branch and also directly monitored by head

office.

CREDIT FACILITIES

Rama modern offers to its customers a credit terms allowed up to 90 days

from the date of receiving/delivery of their orders, however the average

actual collection period is 120 days, this help increasing sales coverage

among the trade.

RAMA EXPERIENCE

The company has more than sixteen years experiences in sales and distribution

of dry food products and cosmetic, consumer brands in Saudi Arabia market.

We have successfully listed most of our suppliers brands in all the famous Saudi

Hypermarkets and Supermarkets Chains while our sales and marketing team

have succeeded in creating consumer awareness and demand for the them.

Rama Company is proud of its sales and marketing achievements with the

suppliers and it’s continuous support.

We have gained good experience in distributing and marketing our products

portfolio in our market and are planning to extend this experience in the future to

our new suppliers.

MANAGEMENT

CHAIRMANHis Royal Highness

Prince Khaled Ben Mansour Al-Saud

His highness also is the Chairman of

the group of other diversified businesses.

Chief Executive OfficerDr. Ahmed Sayed• He has long stand management experience in sales and distribution.

He has more than 20 years’ experience working as regional sales manager.

• Director of Paris Gallery Corp (one of the major distributors of French

perfumes house and make up brands in Saud Arabia)

• National manager for Sara corporation.. Responsible directly for P&L for the

operation

MANAGEMENTGENERAL MANAGER

Mr. Mohamed Hassan

• Holding Master Degree from Mc_Gill University of Montreal Canada in Business

Management Science.

• Member of Certified Management Accountants (CMA) Montreal Chapter.

• Regional Manager for M. East and Africa at Ralston Purina co (RPC, is one of the top

100 corporations in USA. It’s based in St. Luis Missouri, USA. (Rolston Cerials, Biscuits, Chex

mix, CBC Cacks Beech Nut Baby food. Etc.)

• Regional Manager for M. East at Artsana Co. at Como Italy one of the largest companies in Italy.

It owns “Chicco” brand for cloth and other baby products and also “Lycia and Korff” Cosmetics.

• General Marketing Manager at Sara Corporation in Saudi Arabia (An agent for

most famous house brands of French, European, Japanese and USA Companies)

• General Manager at Sara Corp (above mentioned)

• General Manager for other major companies in KSA including Fredric M of Cann, France,

Diamant Boart Company, Belgium

MANAGEMENTSALES MANAGER

Mr. Medhat Sarhan

He has a long stand experience in sales and marketing at Saudi Arabia for more than 25 years he

held managerial positions at many major corporations with excellent records of achievements in

sales and marketing management.

He worked for Al-Fale company (An agent and distribution of for perfumes, he was responsible

directly for the entire Saudi market) Launching many international famous brands in Saudi Arabia

with great success such as Cussons range of toiletry and Imperial leather (English Brand) a

personal care range.

PURCHASING MANAGER

Mr. Mohammad Mohsein

He’s a professional and skilled and active manager. He has a long stand records and managerial

skills in the field of international communications and purchases. He manages the Rama

purchasing department with great success for more than 8 years.

MANAGEMENTBONG RETUYA - Marketing/Advertising ManagerResponsible of initiating marketing plan, merchandising, display and coordinating with the Sales

Manager for all the related activities plan and implement celebration events. Responsible for all

artworks design and product labels for Rama suppliers.

ALAM AL DIN IBRAHIM – Finance ManagerHe has a long stand experience in the accounting and financial control management with excellent

records of accuracy. He is responsible for controlling suppliers financial records and payments including

annual achievements, statement of account credit and debit notes.

He is in service with the Company for 7 years while he has a previous experience with the group for 5

years with a great satisfaction and was awarded by the Chairman of the group His Royal Highness

Prince Khalid.

FLORENCIO VILLADOS – Export SpecialistIn-charge of coordinating all consolidators for food and non-food products. Follow up with

consolidators/suppliers all the needed information/documents needed for every shipment. Arrange all

meetings appointment to all suppliers. Look for other products that has market potentials in the KSA

AND

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