COMPANY PUBLICATIONS

Using Color in Publications

Communicating with Color

Color in a publication can: Elicit feelings Emphasize important text Attract attention Choose one or two colors Use “spot color” by using color

only in specific areas

Printing the Publication

Print all copies on a color printer Print on a color printer and

duplicate with a color photocopier Print on colored paper Print on specialty paper

Color Terminology

Balance: Amount of light and dark in a picture

Color wheel: Device used to illustrate color relationships

Contrast: Amount of gray in a color Gradient: Gradual varying of color Hue: Variation of a color such as

green-blue

Color Terminology

Pixel: Each dot in a picture or graphic Resolution: The number of dots that

make up an image on a screen or printer

Reverse: Black background on white foreground or white type against a colored background

Saturation: Purity of a color