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B1-AKT SHEET

TEAM

We are a bunch of creative clever, sparky people. And

what brings us together is our passion for building

agile and innovative communication in today’s

connected world.We exist to search for new, better

solutions to our clients problems. We create value by

being quick to learn, adapt and improve.

INSIGHTS AND STRATEGY/ B1-AKT

Finding the truths and insight from the customer, the

communication and the culture in order to create

work that is valuable, shareable and, most importantly,

work that is relevant to people and effective in your

marketplace.

CREATIVITY /DC LABORATORIUM

We embrace all type of communications and their

possibilities in order to develop the creative ideas that

drive your business

INTERCULTURALITY /AKT AS-1

We draw and design, entrepreneurial and technical skills.

We provide LANGUAGE & CULTURAL TRAINING

and also Strategic Leading Management Training

DESIGN THINKING/ BE COM-1 LAB

As a leading provider of direct management, design,

political advice, innovation and agile communication

skills, we take pride in offering the best targeted solutions

in our field based on innovation and creativity leading

communication strategies.

POLITICAL DILIGENT ADVISE/ BE ONE THINK THANK

We help you to listen and engage in conversations about

your targets and your category so that you understand

the motivations and behaviours of the people who you

want to connect to.

POLITICAL STRATEGY AND CAMPAIGN

Our team will ensure that your political communications are

the best in the business.Political intelligence and insight.

Politics changes every day. So we will help you understand

the political landscape and prepare for the future. We’ll show

you what your key audiences think of you, and give you the

knowledge to understand them.

IN BRIEF

We deliver distinguished, striking, notable, outstanding

and astonishing sustainability communications. Design,

messaging, branding, design thinking, training, strategy

and action. We deliver creativity and strategy to make

positive change on sustainability. Ideas, strategy, design,

messaging, branding, training, coaching and action, the

whole package you need to create change.

Read more at www.b1-akt.com

Team successCan we see more of what you have done

Leadership and Strategy / Paragon Communications

Get to know us and experience leading strategies

SPECIFICAL FIELDS

HOW WE CAN MAKE SENSE OF THE WORLD FROM A GLOBAL LENS RATHER THAN A NARROWER EUROPEAN LENS”.Dr. Yannick le Guern Chair and Professor of Strategy, Globalization & Entrepreneurship, CEO B1-AKT

Success is a team sport. We work closely

with all our clients to build relationships where knowledge and ideas

are shared openly to achieve results that

everyone can be proud of.

WHAT KIND OF AGENCY ARE YOU?

Global leading communication, agile

communications, new-media, innovative and

intercultural communication – they’re all the

fields of our work , the way we connect. We

would prefer to say we’re a creative leading

and paragon communications agency that’s

fully plugged in to today’s world.

If that sounds a bit fluffy we don’t mind, by

not limiting the way we think, we’re not

limiting the results we can achieve for you.

We’re in takeaway menu style service

offerings, defining channels and off the shelf

solutions - new communications, strategies

and innovations and ways to connect.What

we specialise in is intimately understanding

this ‘stuff’, the ways in which people use it,

and how to engage people in exciting new

creative ways.

SO, WHAT DO U SPECIALISE IN? WHY B1-AKT?

Some agencies like to say it’s because they are

the biggest, the oldest, the newest. At the end

of the day it’s the people who are working on

your image, values and company that matter.

With a Ceo and Founder as Yannick Le

Guern , a leading creative experienced, high

powerfull field manager and communication

and co –founder Laura Petrache an

innovation high skill creator of design

thinking brands and world famoust

communication and image campagns - we

think you’re in pretty safe hands.

There’s a taster of some of our favourite work

we’ve done for some of our custumors on our

website.

Alternatively take a look at our “Latest” for

our latest news and an insight into some of our

thinking.But enough about us, get in touch -

we’d love the opportunity to chat about you.

Selected clients

EMINENCE – WHIRLPOOL – DELSEY –

COCA COLA – SNCF – EDF – FRANKLIN

– TEMPLETON – NEUFLIZE OBC –

VEOLIA – SEURECA – SYMRISE –

COVIDIEN – ELIOR SERVICES SANTÉ –

LE CJD – ELYXIR MEDIA – WIDOOBIZ

MEDIA – AERTUS – CUTLOG – DOCKS

ART FAIR – GOLDEN BRAIN – RUTH’S

JEWELLERY – ZALE’S – DKNY – A LA

PLAGE – ENHKI – CLUB DE BUDAPEST –

EDITIONS DERVY

AKT AS-1 BE COM-1 LAB

DEFINE YOUR STRATEGIC COMPETENCE AND SKILLS".

Tags

Fields

Innovation Executive Program

Distance Learning

Translation & Interpretation

Curriculum Development

Linguist Support

Language Testing

Strategic Leading Management Training General

Management Strategy & Leadership

Innovation & Entrepreneurship Management LAB Impact

and Strategy Ideas

Think Tank

Global Communication

Strategical and strategy communication Innovative and

agyle communication trends Political Stategy and

Campaigns Political Intelligence and Insight Political

Engagement Corporate Communications Property and

Planning Training Events and Conferences

Build capacity for creativity

Innovative leadership and transformation Leadership and

Innovation

Develop strategies for innovation

Creativity workshop for business

Design Thinking as a Strategy for business Innovation

Draught business and strategic plans

Support enterprise managemen

Complex Project Management Steering

Global Complex Project Management Running National

and international cooperation networks

B1-AKT

In brief

We help our clients achieve their objectives by

creating effective communications. We do this

through smart thinking, exquisite craft and

client relationships based on high levels of trust

and respect.

Executive Program Leading Governance

Insights

Reference

THANKS TO THE TEAM WE HAVE A NEW CORPORATE GOVERNANCE MODEL.I ESPECIALLY LIKED THE STRATEGIC APPROACH OF THE PROGRAM. THIS IS THE BEST PROGRAM TARGETED THAT I HAVE EVER SEEN.”Alina GANEA, CEO ISPH, ROMANIA

We have proven success through our many years of experience, and a team of

talented and passionate people across 3 countries who work together to

produce consistently great results.

More about us

VALUES

Sustainability is an issue that challenges all

of us to learn, communicate and

collaborate more effectively. In all that we

do we seek to integrate and balance the

economic, environmental and social

outcomes of our actions through full cost

accounting, systems thinking and

stakeholder dialogue.

INTEGRITY

We will meet the highest ethical and

professional standards.

OUR ORIGINALITY:

Create an identifying company sense

and meaning.

OUR PLUS:

Give universal and symbolical

identity corresponding to a common

spirit and culture. OUR CULTURE:Supply universal sense to company’s

needs and values.

OUR INSPIRATION:

Your Company’s spirit and culture.

RESPECT

Sustainable Communication success

depends on the active involvement of

people and partners. We respect the needs,

values and traditions of local communities

and cultures, and we forge relationships

based on mutual benefit and trust.

Demonstrate respect by committing to

local, on the ground involvement with

people, communities and cultures, and

with awareness and sensitivity to their

economic realities. Treat our partners and

colleagues with fairness and honesty. Work

collaboratively with all sectors of society.

DIVERSITY

We recognize that sustainable

communication is a global mix of

contributions of men and women of

diverse backgrounds, beliefs and cultures.

Respect and be open to a variety of

viewpoints and diversity of thought.

Work in an environment that encourages

each of us to achieve our potential and

values the contributions of all.

TEAM

JULIA

Project Manager

Signes particuliers: Serial gameuse // Reine

autoproclamée du cheesecake // Incollable

sur les dernières tendances séries //

Technophile et passionnée du digital

ALEXIS

Research Representative

Signes particuliers: Passionné par la bonne

bouffe // Karaoké addict // Férus de

littérature et d’actualité // Enfant du monde

et du mélange // Humaniste optimiste //

Ecrivain fou et créatif

PIERRE

Social Media Developer

Signes particuliers: Amoureux de sneakers

(pas les bars en chocolat) // Expert en

Kamoulox // Recherche perpétuelle de bien

être // Grand blagueur // Perfectionniste et

entreprenant professionnellement et

personnellement

EQUIPE

Equipe

QUENTIN

Online Content Manager

Signes particuliers: Aimerait être le nouveau

Spielberg mais a plutôt le talent de Michael

Bay // Spécialiste du cinéma de série B à Z //

Féru de l’internet et de tout ce qui y est

connecté // S’investit toujours au moins à

150% dans un projet.

JEAN

Communication Manager

Signes particuliers: Passionné et curieux // A

l’affut de nouvelles idées // Peu attirant mais

plait toujours // Spécialiste des projets

futuristes // Entrepreneur ambitieux

FLORENT

Graphic Designer

Signes particuliers: Pointilleux et paresseux //

Hyperactif et narcoleptique // Capable

d’interpréter, a capella, toutes les chansons

d’Annie Cordy avec la voix de Dean Martin

florentnicolas.fr

Quelques informations en francais

Pour plus d informations rendez vous sur b1-akt. com!

Laura PETRACHE

Doctorat Sciences de Gestion & Sociologie des organisations,Professeur-chercheur & Chaire en entrepreneuriat HEC-ESCP,Conseiller politique & technique – Cabinet du Ministre de l’Intérieur,Thinks Tank politiques,Conseil de dirigeants en Stratégie et Communication,Evolutionnary Trend setter / Prospective / Emissions radio.Agrégateur de réseaux / Innovation Lab BE COMExpert en pilotage de projets complexes

”

FONDATEURS

B1-AKT // AKT AS-1 // BE COM-1 LAB

Doctorats en Etymologie et Belles Lettres / Ingénierie Pédagogique,

Professeur en linguistique comparée (12 langues)

Experte en Text mining (TAL),

Extraction et Qualification lexico-syntaxique, construction du

discours et sémantique de communication.

Spécialiste en Motto Design / Company Spirit (Coca Cola,

DKNY…)

Traductrice-Interprète assermentée. Ministères / Institutions /

Consortiums

Conseil en strategie de communication politique Innovation/aglitité

Yannick LE GUERN

RESEAU INTERNATIONAL

B1-AKT //AKT AS-1//

Strategié//Innovation//Communication//Creativité//Conseil//Positionnement différenciant//Image novatrice//Idées d'excelence

DECIDONS LE FUTUR ENSEMBLE.”Notre réseau international (USA & Europe)

« Agyle Paragon Communication » vous

assure d’être à la pointe des solutions de

communication les plus innovantes.

Dirigeants d’ETI, de PME, et structures en

croissance rapide, nous apportons des

solutions de communication innovantes.

SPECIFICITE

Notre Lab propose son expertise aux entreprises, aux institutions et aux collectivités

territoriales. A partir d’un simple besoin, notre équipe donne naissance à l’idée,

offrant ses compétences à travers la conception et l’élaboration de stratégies et

campagnes de communication. Une créativité, une inspiration et un dynamisme

constant qui font de nous, un véritable déclencheur d’idées d’excellence.

Trois structures reliées et dédiées aux «

Evolutionnary Global & Agyle

Communication Solutions » :

B1-AKT // Leading Sustainable

Strategies & Paragon Communication

BE COM LAB // Innovation

Communication Lab

AKT AS-1 // Intercultural Institut for

Language & Management

Notre réseau international (USA &

Europe) « Agyle Paragon

Communication » vous assure d’être à

la pointe des solutions de

communication les plus innovantes.

Nos modules agiles de training-

accompagnement et nos living labs vous

permettent de :

Positionner stratégiquement

l’entreprise pour assurer une croissance

pérenne et vous développer à

l’international,

Porter le projet de l’entreprise,

Mettre en œuvre et créer une

communication d’influence

Créer une image et une reconnaissance

internationale, Traduire les valeurs de

l’entreprise au niveau international :

company spirit,

Impliquer les salariés et les parties

prenantes en dynamique de croissance,

Développer la pensée design stratégique

pour accroitre la profitabilité,

Piloter l’innovation de la chaine de

valeur Résoudre les questions managériales liées à la croissance

Piloter les transformations Inventer les produits et services de demain

Créer les business ecosystems

Piloter la complexité multi-projetsLier Design thinking, business & ROI

Créer une offre innovante, un positionnement

différentiant et une communication percutante

traduisant un esprit fort, une image novatrice de

votre entreprise.

Connaître et comprendre la démarche,

la méthode et les techniques de design

thinking Intégrer les apports du design thinking en fonction des objectifs

stratégiques et personnels.

Utiliser le Design Thinking comme

levier d'innovationdans les

organisations

Points forts

Alternance d’apports théoriques et

d’entraînements aux méthodes, adaptés

aux situations entrepreneuriales des

participants. De nombreux exercices et cas pratiques permettent une mise en

application directe des outils.

BE COM -1

LAB