comparative analysis of pakistan and china apparel industry

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    MUHAMMAD ABUBAKERBET-FA-07-001

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    COMPARATIVE ANALYSIS OFAPPAREL INDUSTRY BETWEENPAKISTAN AND CHINA

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    Pakistan & China ApparelIndustry

    Strength:

    4th largest Cottonproducer 64% of countrys

    export volume 1.4 Mn people

    employed with 50%in apparel Low labor cost at US$

    0.39 per hour

    Strength: Italian exporters have demonstrated

    a strong commitment topenetrating the Chinese market.

    Italy currently amounts to 17.2% ofChinas total garment andaccessories import value, rankingit first worldwide and beingremarkably higher than othercompeting countries.

    Chinese consumers regard Italiangarments and accessories to beof superior design, quality andstyle. Italian products have topbrand images, which show thegood taste and status of thepeople who wear them.

    PAKISTAN CHINA

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    Opportunities

    Better laid down factories

    on best practices

    Potential of improving

    confidence in buyer by

    working directly &

    closely

    Home Furnishing from

    Pakistan have made a big

    name worldwide

    Womens wear has a huge

    potential

    Opportunities China has been the largest garment and

    accessories market in the world. The

    market has been growing at an average of

    over 10% annually and is expected to keep up the momentum in the future.

    The Chinese garment and accessories industryis over-crowded with numerous

    small manufacturers, who are competingagainst one another in the low-end

    market. While in the high-end market segment,local brands are generally still

    weak in quality and design, especially inresearch and development of new styles.

    The demand for high-end products, on theother hand, is increasingly growing,

    due to the rising income of Chineseconsumers, and an increasingly growing

    number of white collars and the newly richwho are concerned with quality of life,

    their own personal image, and western stylesof living.

    PAKISTAN CHINA

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    Threats:

    Rising Cotton

    Prices

    China and India

    being considered

    as countries for

    high value added

    garments

    Price Pressures

    Threats:

    Influenced by the global financialdisaster, the export value of garmentand

    accessories from Italy to China reducedby 14.8% in Y2009, which could leave

    more space for other foreigncompetitors and domestic producers

    to develop their business in the Chinese garment

    market.

    Producers are geographically scatteredthroughout China, and competition in

    China is increasing as China furtherintegrates with the world economy.Italian

    garment and accessories companiesare facing increasingly intensecompetition

    PAKISTAN CHINA

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    Pakistan & China Textile &Apparel Industry

    % Share in Global tradeWorld Trade Share

    China, 24%

    Hong Kong, 9%

    Italy, 7%Taiwan, 2%

    Pakistan, 2%

    Mexico, 2%Indonesia, 2%

    Other, 27%

    Germany, 6%

    Turkey, 4%Belgium, 3%

    France, 3%

    United States, 4%

    India, 3%

    Korea, Republic

    of, 3%

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    Cost parameter Pakistan India China Bangladesh

    Indonesia Egypt

    Average Labour wages

    including all benefits 39 47 57 27 52 60

    Factor Cost - Labour wages including all benefits (US Cents per hour)

    Source: Country data / Gherzi analysis

    Labour wagesabour wages

    29

    Vietnam

    Labour costs still differ greatly in the reference countries and range considerably within the reference

    countries. Based on industry sources we estimate the hourly average wages as follows:

    INDEX 100 120 146 70 133 154 74

    Although labour costs in Pakistan are low, due toa lower labour productivity in many mills, thisadvantage is neutralized.

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    Pakistan Textile Exports Major Categories

    Fabric

    24%

    Ready Made Garm

    12%Knitwear (Hosie18%

    Madeups Incl. Bed21%

    Tents & C anv

    1%

    Art Silk & Sy n.

    3%

    Towel

    6%

    Other textil

    2%

    Yar

    12%

    Raw C ott

    1%

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    Global Trade is Growing

    201 232258

    281

    351397

    0

    100

    200

    300

    400

    500

    600

    700

    2005 2008 2010

    Textile Apparel

    CAGR: . %extile 5 8: . %pparel 9 6

    82 Bn83 Bn

    55 Bn

    rojections of World Textile and Apparel Trade

    :ou r ce I TC

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    -arket Share of Total Apparel for USA Market 2010

    Asian countries would gain inUS

    14%11% 9% 6%

    14%13%

    12%12%

    5%5%

    5%

    3%

    15%18% 27% 38%

    12% 12%

    14%

    17%

    14%

    13%11%

    12%

    11%16% 14%

    5%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    2000 2003 2005 2010

    Rest of theWorldSSA

    Asean

    Taiwan &KoreaSouth Asia

    China & HK

    Europe

    Canada

    CBI

    Mexico

    :Source KSA

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    As Well as in EU

    56% 54% 53%

    35%

    9% 10% 13%

    25%

    7% 8% 9% 15%

    11% 11% 12%10%

    9% 9% 8% 7%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    2003 2004 2005 2010

    Rest of the

    World

    Romania &

    Bulgaria

    Euro Med

    ASEAN

    South Asia

    China

    Intra EU Trade

    :Source KSA

    - -arket Share of Total Apparel for EU 15 Market 2010

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    How we improve ourself

    Building Logistic Capabilities

    Developing long term relationships with

    Clients

    Collaborating with buyers on forecasting

    and inventory management

    Investing in IT infrastructure andcompliance

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    How we improve ourself

    Think Value Not Price

    Be on the Cutting Edge of Performance Reduce Cycle Time, Improve Flexibility

    Align With a Few Truly StrategicPartners

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    thanks