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8/6/2019 Comparative Analysis of Promotional Strategies of Mobile Companies
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Prepared by
Nidhi Jagani (roll no 2)
Krupa Joisar (roll no )Sonal jain (roll no )
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NEED OF THE STUDY
1. Competitive marketing strategies
2. Difference between market performance
3. Compare various parameters of marketing strategies, SWOT analysis,marketing mix .
4. To study the level of customer satisfaction
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OBJECTIVE OF THE STUDY
- customer acceptance of the product- suggest the steps for the sales promotion of the
product
- requirement regarding to the future of theproduct
- consumer perception about the quality of the
services
- solution of customers problems.
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SWOT ANALYSISSTRENGHTS
NOKIA SAMSUNG
Market Leader
Brand Position
Product Quality
Horizontal Integration
Core Competence
istri ution etwork
iverse Product line
Relia ility
Heavy investment intechnology
Innovative products
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WEAKNESSES
NOKIA SAMSUNG
Slo to adopt ne ay of thinking Lack of Innovation
Lo end segment
Lack in product differentiation.
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OPPORTUNITIES
NOKIA SAMSUNG
CDMA HandsetMarket
Green Handset Initiative
3G HandsetMarket
Rural Market
Green Handset Initiative
SamsungMarine market
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THREATS
NOKIA SAMSUNG
iPhone
Global Economic Crisis
Chinese Handsets
Chinese Handsets
iPhone
Economic Crisis
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NOKIA
:Vision: :Mission:
Voice Goes Mobile.If it can Connecting People
go mobile it ill
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SAMSUNG
:Vision: :Mission:
1 Leading the Digital 1 Digital- Company
Convergence Revolution2 Gro ing to the best
.
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MARKETING MIX OF NOKIA AND SAMSUNG
MARKETINGMIX
PLACE
PROMOTION
PRODUCT
PRICE
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CORPORATE SOCIAL
RESPONSIBILITY
1. COMMUNITY
2. ENVIRONMENT
3. ETHICS
Nokia
Samsung1. SOCIAL WELFARE
2. CULTURE & ARTS3. VOLUNTEER SERVICES
4. ACADEMICS &
EDUCATION
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NOKIAS STRATEGY IN INDIA
Expand mobile voice
Drive consumer multimedia
Bring extended mobility to enterprises
Clearly defined objectives and goals
Right timing of decisions
Determination and risk taking
Foreseeing and using rising market opportunities
Creating the future
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SAMSUNG STRATEGY IN INDIA
Aggressively ha king flip-tops and clamshells ith polyphonic
ring tones and colour screens.
Nation ide distributor and retail presence in the domestic
consumer durables market.
Samsung has been associated ith the Lakme India Fashion
Week (LIFW) for its Mobile Phones. The Company used the
LIFW-2005 as a platform to launch its D-500, Worlds Best
Mobile Phone in the Indian market.
Set up a handset manufacturing facility in India
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While the Indian mobile market is (still) seeing explosive growth, the high-
end of the market is maturing. The implication is that features are nolonger the USP for a smartphone; brand is. And how well you communicate thatbrand to your audience. Nokia has done a stellar job since 2005 by investing inits Nseries and Eseries strategy in product design, marketing and branding,advertising and distribution. The competition seems to already have theengineering capability to match Nokia. But it needs to get its act together if it
needs to take on Nokia in the marketplace.
Conclusion
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