P2- Conduct primary research into how Jack Wills communicates with it’s customers via social

media.

Compare statistics on

Twitter, Facebook

and Weibo

Compare information such

as store numbers, sizes, financial reports

Coorporate website views

Present your findings to Jack Wills using 3 different methods. Examples of presentation methods you could use

are- Presentation

- Report- Spreadsheet

- Charts- Webpage- Leaflets

VimeoSoundcloud

FlikrYoutube

P4 Evaluate the existing external communications.

Examples of communications you could investigate are:

-Mission statements-Advertising-Packaging

-Logos-Livery

-Straplines-Endorsements-Sponsorship

What are the good and bad points of these communications. Choose at least 3 to

investigate. Present your findings in the form of a poster.

P3- Create corporate communications for Jack Wills to communicate their brand or products to their customers. First

establish the message that Jack Wills wishes to communicate and then produce a corporate communication to deliver it. Eg poster,

packaging or design on vehicles.

Example Scenario: You have been appointed Marketing Director for JWHK. You would like to throw a big Seasonnaires party to

introduce yourself to the customers, VIP’s and staff.

Create the idea for your event, it must meet the target market and traditions of JW. Advertise / promote details for the event.

Submission Date: Monday 23/9

Jack Wills Christmas Grotto

-Hog Roast-Mulled wine

-Party Games for prizes-Limited Edition Onesie Selection-Band playing Christmas classics

-Father Christmas giving out special --VIP goodie bags

See Jack Wills as you have never seen it before.

For every purchase over $1,000 you get a cracker.

100 crackers contain an invitation to this special event

Christmas

Grotto

Admits x 2

We've got a golden chance to

make our way!

And with a golden ticket it's a

golden day!