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COMPASSIONmarketing plan
Dont be kind. Be consciousBy Meghana Indurti, Haram Kim, Annie
Martinez,
Punya Narayan, Mackenzie Tucker, Cassandra Tulloh
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Table of Contents
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Executive Summary
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who are we?
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Product
Place
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Promotion
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Target Market
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Achiever Annie
Pacer Paul
Sparky Sammie
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Stampeder Sam
Firefly Francesca
Simple Life Sven
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Positioning
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External Analysis
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Strengths
Weaknesses
Opportunities
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Threats
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Competitor Analysis
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Competitor Analysis
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Implementation
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Implementation
Compassion
Compassion will exist to show eachindividual how to use his or
her innercompass to live the compassionate
Photos Instagram Twitter Videos
1,174,408 likes - 12,912 talking about this
New School fashion student, Monica Walthamjust finished
designing her first collectionintended to be donated to charity
this Christm
Compassion
8 hours ago
Like Compassion
Recent posts by others on Compassion
The other day I was walking home
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Implementation
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Timeline
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Measurement
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Budget
Social Media Management
Platforms: free
Videos: variable
Team: Salaried
Campus Roll Out
Banner: $50 for 1 banner
T shirts: $1,582 for 100 shirts
Additional materials: $50
Ambassadors: volunteer basis
Compassion Manual
Printed Copy: $22 for 3 copies
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References1. canadianmillennials.ca2.
http://cdn.trustedpartner.com/docs/library/AchieveMCON2013/
Infographs.pdf3. http://barkley.s3.amazonaws.com/barkleyus/
AmericanMillennials.pdf4. "Understanding The Millennial
Consumer." Trends Magazine
113 (2012): 5-9. Business Source Complete. Web. 18
Sept.2013.
5.
http://www.theschwartzcenter.org/fostering-compassion/default.aspx
6. http://www.randomactsofkindness.org7.
http://www.psychologicalscience.org/index.php/publications/
observer/2013/may-june-13/the-compassionate-mind.html8.
http://greatergood.berkeley.edu/topic/compassion/definition
