Compass Group’s in house international coffee shop / café brand that replaces

Caffe Ritazza

Operates in the following sectors:

• B&I

• Healthcare

• Education

1. Description of the brand

Caffè Liscio is our new Coffee/Caffè brand, developed to address a growing

demand for a modern, premium coffee and food offering – suited to all our

foodservice sectors.

• It’s a brand based on extensive market research and builds on our

experience in coffee and delivering high quality reliable food service.

• Caffè Liscio blends that traditional quality cues that our consumers need,

with a clean and contemporary feel that will stand the test of time.

Caffè Liscio has been developed to serve 3 primary functions:

1. To be our preferred internal solution for converting “non-compliant” Caffè

Ritazza formats across all our trading sectors and geographies.

2. To establish our new brand as a strong and viable proposition to our existing

and prospective Clients and Consumers as part of a wider portfolio of

brands.

3. To become our preferred solution for Roast and Ground coffee formats for

“back of House” application such as pump pots and Coffee corners….

Values

• Liscio is the Italian for smooth, so works in any of our world markets to

reflect the Italian coffee aspirations of our customers.

• Liscio smoothness is reflected in the logo with the ‘swirl’ representing milk

and coffee combining luxuriously.

• The feel is of a wealthy modern Italian designer brand with warmth,

approachability and a unique twist of humour.

“Everything we do is always di

Liscio is the Italian for smooth, so works in any of our world markets to

reflect the Italian coffee aspirations of our customers.

Liscio smoothness is reflected in the logo with the ‘swirl’ representing milk

and coffee combining luxuriously.

The feel is of a wealthy modern Italian designer brand with warmth,

approachability and a unique twist of humour.

“Everything we do is always distinctly Liscio”

Liscio is the Italian for smooth, so works in any of our world markets to

Liscio smoothness is reflected in the logo with the ‘swirl’ representing milk

The feel is of a wealthy modern Italian designer brand with warmth,

2. What it is

The brand stretches from a CTM (Counter Top Merchandiser) to a full size caffè.

The various formats are described in the Design Manual.

We will be shortly adding to the range the “barrier line” format which is

towards retail type set ups (still under development)

The brand stretches from a CTM (Counter Top Merchandiser) to a full size caffè.

The various formats are described in the Design Manual.

We will be shortly adding to the range the “barrier line” format which is

towards retail type set ups (still under development)

The brand stretches from a CTM (Counter Top Merchandiser) to a full size caffè.

We will be shortly adding to the range the “barrier line” format which is geared

Product Range - Drinks

Full range of Espresso based Coffee including Fairtrade and Organic

• Addition of Premium Blend

• Other hot beverages - Tea, Chocolate, Chai Latte

• Iced drinks

• Smoothies /Juices

• Soft Drinks

• Waters

Product Range - Food

• Sandwiches

o Panini/Mezzaluna/Ciabatta

o Baguettes

o Bloomers/Cassette

• Salads (made on site)

• Soups (fresh)

• Cakes & Pastries

• Dairy Products (bought in or made on site)

• Desserts

• Impulse products (crisps, Nuts, Chocolate bars, Cereal Bars…)

• Kids Meals

3. What it does

Provides a flexible coffee and café offer in a variety of settings

• Develops strong client and consumer relationships • Provides optimum coverage • Use prime locations as reference sites • Can be flexible but within a framework (re-brand and product offering) • Maintains a simple audit programme • Focuses on quality brand execution (local accountability) • Provides optimum customer flow

4. What it looks like

5. Point of contact

Group Market Development

Compass Group PLC

Email marketdevelopmentteam@compass

Tel +44 1932 573000

6. Resource Library

Brand Identity Manual with CD ROM

Operations Manual (UK based)

Training manual

Design Guidelines (based on Chertsey pilot unit + Tesco account)

Recommended product ranges

Revised Coffee blends in bespoke packaging with introduction of Fair

Organic blend + RFA certified blend (Rain Forest Alliance)

Development

marketdevelopmentteam@compass-group.co.uk

Brand Identity Manual with CD ROM

Operations Manual (UK based)

Design Guidelines (based on Chertsey pilot unit + Tesco account)

Recommended product ranges

Revised Coffee blends in bespoke packaging with introduction of Fair

Organic blend + RFA certified blend (Rain Forest Alliance)

Design Guidelines (based on Chertsey pilot unit + Tesco account)

Revised Coffee blends in bespoke packaging with introduction of Fair-trade and

Range of promotional items…

Case studies

• UK B&I

l items…