Competition Apple

8/6/2019 Competition Apple

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.PPLE INC.PPLE INC

AIZ KHAN AIZ KHAN ditya Bhadauria ditya Bhadauria

dDanish dDanish d Imran d Imran

hetan Chauhan hetan Chauhan



Missionission

Visionision

“ ”O CHANGE THE WORLD THROUGH TECHNOLOGY o become the world wide leader in pc and mp3

“ , &O BRING AN EASY TO USE COMPUTER TO EVERY MAN WOMAN”HILD pple is comettedto bring best personal computing

,hrough hardware software internal offering



Apple Computers was foundedby Steve Jobes and Steve Wozniak in 1976.Apple was the first customer-centred , user-friendly computer to

be launched in the market . Applecame up with new design andinnovation , and incorporatingadvanced technology. Apple offers a

colourful, graphic and soundenhanced interface

:NTRODUCTION:NTRODUCTION



e roug e years e roug e years IN 1970s

•APPLE1 WAS LAUNCHED WITH A CIRCUIT BOARD•APPLE 2 WAS LAUNCHED WITH A HOPE TO ACTS AS A SIMPLE MACHINE FOR PEOPLE

IN 1980s

• MACINTOSH WAS INTRODUCED WITH THE TECHNICAL ELEGANCE AND.INDUSTRY DESIGN

• ’ - ,APPLE S COMBINATION WERE PAGE MAKER MICROSOFT EXCEL

IN 1990s • WINTEL WAS LAUNCHED

•APPLE AND IBM FORMED A JOINT VENTURE NAMED TALIGENT AND AGAIN FORMED A JOINT VENTURE NAMED KALEDIA WHICH CREATES MULTIMEDIA

.APPLICATION• - ,APPLE WAS PUSHED TO HIGHER MARGIN SEGMENTS SUCH AS SERVERS

.INTERNET ACCESS DEVICES•A NEW TECHNOLOGY WAS INTRODUCED IN THE COMPANY APPLE OF

. .IMAC BUT IT LACKED FLOPPY DISK DRIVE

IN 20TH CENTURY

•APPLE LAUNCHED OS X A NEW AND ADVANCED OPERATING.( )SYSTEM 2001

• , .( )APPLE DEVELOPED WEB BROWSER SAFARI AND ADOBE 2003•A NEW VERSION TIGER INCLUDING IMPROVED WINDOW AND AN

.( )ADVANCED SEARCH FUNCTION CALLED SPOTLIGHT 2005



:ITUATIONAL ANALYSIS:ITUATIONAL ANALYSIS HE PC INDUSTRY HE PC INDUSTRY

• Cs were being increasingly viewed as.ommodities

•• .rices continued to fall•• evenue growth could not catch up with market

.rowth•• & .C manufacturing became more more easier•• & .D costs were reduced•• .ariety of PCs came into existence

•• , &anufacturing distribution marketing aspects

.ecame more important

• - -perations became a build to order model from- - .uild to stock approach

•• ,uyer transition to more first time less tech

.avvy users•

• .arge number of players came into existence•• he industry became more service oriented•• ome companies made public undertakings



ALUE CHAINALUE CHAIN

• &Value chain made more effective by extensive vertical horizontal

.integration

• & – .Formation of Taligent Kaleida with IBM horizontal integration

• ’ .Switching from Motorola s Microprocessor to IBM power pc chips

• - ,Changes in the value chain cost reduction by lay offs

, &outsourcing sub contraction a tougher line towards distribution

.and development partners

• &Investment collaboration from Microsoft to develop core products

.like MS Office for Apple PCs

•

•

•Streamlining of operations by reducing the number of product.lines by steve jobs

•• ‘ ’ - , ‘ ’ &Divesting of two dog sub divisions one of Newton one that

.was developing a portable PC for education•• -Revamping of distribution strategy Apple online store.

• ,Development of application software internally reducing the dependency on independent software vendors



’ORTER S 5 FORCES ORTER S 5 FORCES N ACTIONN ACTION

LOW

HI

GH

HI

GH

HI

GH



PESTELESTELPOLITICAL

§Legislations can facilitate or restrict’ .company s growth

§§ .Environmental laws also are impotant§§Patents and intellectual property rights play

an important role§

ECONOMIC

§ .Exchange rates affects the business§§ .Consumer spending is affected by economic boom or slump



SOCIAL

§ Computer and internet literacy levels

TECHNOLOGICAL

§§§Demand for new technology is increasing day by

.day§§ .New and better products very rapidly



CG MATRIXCG MATRIX

STAR ?

Mac laptops

CASH COWS

I pod

DOG

Mac desktops



’NSOFF S MATRIX NSOFF S MATRIX

“THINK

DIFFERENT”CAMPAIGN

MACINTOSH

MAC CLASSICiMac

FOREIGNMARKET EXPANSIONAPPLE I, II NEWTON

iPod

PRODUCT

EXISTING

EXISTING NEW

NEW



E MATRIX E MATRIX

LOW MEDIUM HIGH

BUSINESSSTRENGTH

H ****Build selectively *****Invest to build Protect****position

**

M Limited expansion orHarvest

Selectively manage for**earnings

Buildselectively*

L ***Divest Manage for earnings Protect andrefocus

ARKET ATTRACTIVENESS



’TRICKLAND S GRAND TRICKLAND S GRAND TRATEGY TRATEGY

RAPID MARKETGROWTH

WEAK COMPETITIVEPOSITION

STRONG COMPETITIVEPOSITION

SLOW MARKETGROWTH

QUADRANT II QUADRANT I

QUADRANT III QUADRANT IV

.PPLE INC



SWOTWOT

:trengths • ( )Branding Well established Brand•

•Innovation•

• Differentiated product•

• ( + )Integrated Product Computers OS•

• Technically Elegant Products•

• Superior Quality

• Colorful and Trendy•

• Marketing and Distinctive Advertising•

• Retail strategy•

• Customer loyalty•

• ( )Online Sales Informative website•

• (Financial Vitality resisting market,pressures to reduce costs tightly

,integrating product packages and forming)strategic alliances



SWOTWOT

Weaknesses :

Ø ow share in themarket

• High Priced•• No Customization

••Lack ofCompatibility•



SWOTWOT

:pportunities• (Fast growing Industry Customer

)Electronics Industry•

• Technological Innovations•

• Extend new products to loyal customers•

• High Potential music phone market•

• Strategic Alliances with peripheral component manufacturers and media

transmission giants

:hreats • Extensive Competition•

• Substitute Products•

• Low prices of Competitors



POD ERA POD ERA

- –I pod-I pod is a brand of portable media players designed and marketed by

.Apple Inc It was launched on November2001

–Product included

-I pod classic -I pod shuffle“It became an Icon of- -I tunes

-Apples I tunes software can be used to transfer music to the devices from computer using certain version of apple MAC and Microsoft Windows .OS

The cheaper clones could not match it in terms of& .performance storage capacity



RECOMMENDATIONSECOMMENDATIONS

OR THE FUTURE OR THE FUTURE

•Launch newer ranges of existing products at competitive prices••Differentiated product can be patented and protected.•

•Provide better, cheaper, and faster after sales services onproducts.••Make product more compatable••Aggressive marketing, and other required strategies to be made

and implemented in vast and emerging markets likeIndia, and China, to tap the potential consumer •



the company's near term product line - asits product cycle is long; however, if Jobs'departure is permanent, as many fear, what threatsdoes Apple face in its industry? The biggest thorn in Apple's side isformer ally Google (GOOG:Charts, News, Offers), which chaoticallydominated the mobile software market by using the Microsoft strategy of free and pre-installed software. While Apple is a single hardware andsoftware vendor, which allows it to customize and optimize its operatingsystems, Google has sprayed its freely distributable OS, Android, acrosshandsets and tablets high and low, offering them lucrative profit sharingdeals for their search services. In addition, Google's various applicationsdominate the landscape of home computing - Gmail, Maps, Docs, Booksand its omnipresent search engine give the company a much larger

playground to profit in, as opposed to Apple's often criticized "walledgarden" philosophy. In addition, Google's lack of hardware devices offersit a high degree of flexibility and mobility, as well as lower overhead.However, various governments across the world have been setting speedbumps in Google's way, after the controversial Wifi snooping scandalmade headlines across the world and its anti-competitive tactics werequestioned. Google may hit costly roadblocks in its quest to dominate theInternet as we know it, while Apple has yet to hit any serious anti-trust

legislation.

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Competition Apple