Competitive Advantage by Optimizing Business Intelligence By: Joseph L. Funaro Imvirtus, Inc. All rights reserved 2011

Imvirtus, Inc. All rights reserved 2011.

Competitive Advantage by Optimizing Business Intelligence

By: Joseph L. Funaro


The “Business Climate”… Definition

• General economic environment comprising of the attitude of the government and lending institutions toward businesses and business activity, attitude of labor unions toward employers, current taxation regimen, inflation rate, and such.

** http://www.businessdictionary.com/definition/business-climate.html


Taking the climates temperature


Stocks fall on worry of slowing

economy…

U.S. Stocks Fall as S&P 500 Has Biggest Slump Since November ’08


Fighting for survival……assess and

redirect!


The Corporate Lifecycle• “Many companies achieve success. A few achieve great

success. But none seem to be able to stay on top of their game for a long period of time, particularly after a charismatic leader sells out, steps down or moves on”...

• “In fact, this decline is such the norm that it has been memorialized by Dr. Ichak Adizes in his work about corporate lifecycle. After maturity and stability, he documents, comes decline”.

** Simon Sinek - Forbes.com


Finding Deeper Insight• CUSTOMERS, CUSTOMERS, CUSTOMERS!

Who, What, When, Where, Why?

• Business Cycle \ Environment The wrong time for the right idea.

• Defy Gravityo Stop using old ideas.

• Competition Who, What, When, Where, Why?


Business Analytics• Make it a top priority!

• Companies are catching on (some the hard way)!

• What information is available today, what can be crafted?

• Accuracy in information (Trust in decision making).

• Spotting trends.

• Decision Support \ Predictive Modeling

• Hitting the moving target…


My favorites…QR Coding Geo-Tagging

Cookie Data

Near Field Communications (NFC)


QR CodingToyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed. The use of QR codes is free of any license. Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them.

Capabilities:

• URLs• Text (Up to 250

characters)• Phone Numbers• SMS• High Speed • Two-Dimensional

Possible uses:

• Tracking items• Branding• Pixelated clothing• Rapid Information

Exchange• Advertisements• Navigation• Limitless!


Geo-Tagging• Geotagging can help users find a wide variety of location-specific

information. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources. Geotagging can tell users the location of the content of a given picture or other media or the point of view, and conversely on some media platforms show media relevant to a given location.

Capabilities:

• Latitude• Longitude• Position• Meta-Data

**Enhanced when used with compass.

Possible Uses:

• Location ID• Marketing• Tracking• Websites• Smart Phones


Cookies• HTTP cookie, web cookie, or browser cookie, is used for an

origin website to send state information to a user's browser and for the browser to return the state information to the origin site. The state information can be used for authentication, identification of a user session, user's preferences, shopping cart contents, or anything else that can be accomplished through storing text data.

Capabilities:

• Session cookie• Persistent cookie• Secure cookie• Third-party cookie• Super cookie• Zombie cookie

Possible Uses:

• Session Management

• Personalization• Tracking


Near Field Communication

The Near Field Communication Forum (NFC Forum) formed in 2004 promotes sharing, pairing, and transactions between NFC devices and develops and certifies device compliance with NFC standards. A smartphone or tablet with an NFC chip could make a credit card payment or serve as keycard or ID card.

Capabilities:

• Sharing• Paring• Transactions• Short Distance

Possible Uses:

• File Sharing• eBusiness Card• Identification• Financial

Transactions• Point of Sale• Short Distance


Summary Scenario• You are driving down a road and see a billboard

displaying a QR Code.• Using your phone you read the data which tells

you about a sale up ahead.• You stop and make a quick purchase using your

NFC chipped phone.• You take a geo-tagged photo of your experience

and share it with your social media services.

• ALL THE WHILE THE COMPANY IS MESURING THE EFFECTVENESS OF THEIR CAMPAIGN.


Transactional Gold• The biproduct of all this recordable activity is

transactional gold.• It helps us answer the who, what, when, where,

and brings us closer to the variable WHY? • If we know WHY - we can increase our odds of

creating opportunities.• This example demonstrates how we can start to

build our predictive models.• Customer demographics are all around us – age,

gender, geographic location, marital status, ethnicity, income, markets, their goods, and services.


Start the discussion• Where does BI fit in at your organization?

• Who will drive the initiative?

• What are the metrics and methods you will collect?

• How will your data be made available?

• Who will look at this and act on it?


Benefit • Competitive advantage

• Increased visibility

• Access to real-time relevant data

• Improved efficiencies

• Ability to monitor meaningful metrics in whatever time-frame required.

• Vehicle for corporate change

• Better decision making


Thank you

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Competitive Advantage by Optimizing Business Intelligence By: Joseph L. Funaro Imvirtus, Inc. All rights reserved 2011