8/12/2019 Competitive intelligence deliverables in significant
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Client: Leading wireless, voice,
messaging and data servicesprovider
Industry: Telecommunicaons
Business Impact:
Comprehensive insights
Time and cost savings
Competor informaon
www.blueoceanmi.com
Competitive intelligence deliverables result in significant
cost and time savings
Business Challenge
In the hyper-compeve telecom world, client needed to nd a
cost-eec
and ecient way to keep their divergent teams abreast of news,
rumors
published research ndings related to competor product oerings,
rate chan
and network developments.
In addion, they needed assistance with more strategic, market
opportu
assessments to fuel their new product development process.
Internally, t
small team struggled to nd, review and distribute informaon
consistently, e
though late breaking market developments oen had an immediate
impact
their strategic iniaves.
Soluon
Blueocean Market Intelligence helped the client scale up their
capacity
reduced cost. The clients xTen team served as an extended
research a
handling the clients market, compeve, and sales intelligence
needs. T
xTen team was built to meet their unique requirements and has
grown as t
needs have changed. Blueocean Market Intelligence sourced the
team memb
from top analyst and social media mining rms and trained each
membe
clients specicaons. Today, the team is available to handle the
tasks
previously took the clients internal associates away from
higher-value acvi
The team handles a combinaon of regular and ad-hoc analyses,
including:
CaseStudy
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8/12/2019 Competitive intelligence deliverables in significant
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Weekly Compeve Acvity Review - On a daily basis, the
team searches, reviews and logs arcles from the clients
proprietary subscripon sources, industry RSS feeds,
analyst blogs, competor sites and informaon in the public
domain. On a weekly basis, this informaon is harvested and
synthesized to create a concise two-slide Power Point report
organized by topic and competor with direct links to the
original sources.
Monthly Product Pricing Reports - Every month the team
provides a comprehensive list of products available in the
market, including detailed specicaons and pricing. The
informaon can be sorted and viewed by a series of categories
provided by the client. New and disconnued products are
also highlighted for quick reference.
Quarterly SWOT Analysis - Aer quarterly earnings
announcements are released, the team gathers and reports
key metrics for top competors. In addion, the team
provides an analysis of nancial announcements and investor
reacons.
Market Opportunity Assessments - Oen, the team is called
on to produce comprehensive reports on new markets of
interest to the client. These typically include competor
proles, nancials and growth projecons and a point-in-
me assessment of potenal opportunies.
Fact Books - Aer idenfying strategic topics that the client
is interested in monitoring on a more comprehensive basis,
the team creates a searchable Excel database containing a
signicant number of arcles and studies relevant to the
topic. A summary abstract is also created with links back
to the source documents. This fact book is periodically
monitored and updated so the client has the up-to-the
minute informaon available to answer quesons posed by
their stakeholders in real me.
Fast Facts - No business is immune to the need for facts or
gures that can help answer a queson on a quick-turn basis.
The team ulizes secondary research including syndicated
sources, proprietary reports and informaon available in the
public domain to provide answers to those immediate need
inquiries in a help desk environment. Although they may notbe
in-depth, they are no less important to the boom line,
and are oen delivered in a 24-hour me frame.
Outcome
The clients stakeholders have come to rely on comprehensive,
relevant and oen late-breaking informaon. In an industry
where reporng is expensive, these deliverables have not
only resulted in signicant me and cost savings, but
also mely competor informaon that allowed them to
change direcon, react to market maneuvers and impact
the companys boom line.
2014 Copyright Blueocean Market Intelligence. All Rights
Reserved.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analycs
and insights provider that helps corporaons realizea 360-degree
view of their customers through data
integraon and a mul-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and mul-
dimensional world, we believe the most eecve
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combinaon
of analycs, domain experse, engineering and
visualizaon skills brought together in harmony.
Leading companies have beneted from our
partnership with nancial growth, 360 views of their
markets and compeon, and improved customer
acquision, sasfacon and retenon.
For more informaon or to request a consultaon,please email
[email protected] or visit us
online at www.blueoceanmi.com.
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