Competitive Profile MatrixPancake House
Pancake House IHOPPhilippinesSlappy Pancakes
Critical Success
FactorsWeight Rating ScoreRatingScoreRatingScore
Service Quality to the customers.0.1340.5230.3940.54
Place Accessibility to the customers.0.1340.5230.3930.39
Service reputation in making satisfying food
products.0.1540.640.640.6
Market shares in the field of food
industry.0.1540.630.4530.45
Well Skilled and Knowledgeable sets of
employees.0.1540.640.640.6
Good dining facilities.0.1440.5640.5640.56
Products is Affordable0.1540.630.4530.45
Total1_____4______3.44__3.59
Based on the analysis above with the total score of 4 it shows
that Pancake House is the leading brand in providing quality food
and services to its industry.
