Group Members:Nigma ShresthaSanam ShresthaSwapnil Sharma

Competitive Profile matrix of

CPM (Competitive Profile Matrix)-Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry.

-Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors.

-The CPM score is measured on basis of critical success factors

Major Player in the industry to compare-Ace Institute of Management

-Apex College

-KUSOM (Kathmandu University High School)

-White House

Critical Success Factor-Critical success factors are extracted after deep analysis of external and internal environment of the firm.

-The higher rating show that firm strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor.

Critical Success Factoro University Recognitiono Academic Qualityo Industrial Exposureo Faculty membero Managemento Corporate Relationo Infrastructure

Rating-Rating in CPM represent the response of firm toward the critical success factors.

-Highest the rating better the response of the firm towards the critical success factor ,rating range from 1.0 to 4.0 and can be applied to any factor.

There are some important point related to rating in CPM.

- The response is poor represented by 1.0- The response is average is represented by 2.0- The response is above average represented by 3.0- The response is superior represented by 4.0

Weight-Weight attribute in CPM indicates the relative importance of factor to being successful in the firm’s industry.

-The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct.

Weighted Score-Weighted score value is the result achieved after multiplying each factor rating with the weight.

Competitive Profile matrix of AceAce Institute Apex College KUSOM White house

Critical Success Factor

Weight

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

University Recognition

0.10 3 0.3 3 0.3 4 0.4 1 0.1

Academic Quality 0.20 4 0.8 3 0.6 4 0.8 2 0.4

Industrial Exposure

0.10 1 0.1 1 0.1 1 0.1 1 0.1

Faculty member 0.15 4 0.6 3 0.45 4 0.6 2 0.3

Management 0.15 4 0.6 3 0.45 3 0.45 2 0.3

Corporate Relation

0.20 3 0.6 3 0.6 3 0.6 2 0.4

Infrastructure 0.10 3 0.3 2 0.2 3 0.3 3 0.3

Total 1.00 3.3 2.7 3.25 1.9

Conclusion-Ace Institute of management is dominating on critical success factor because the total weighted score is high compared to Apex, Kusom and White House.

-Kusom has scored high in the criteria “University Recognition”, but scores lower in “Management” in compare to Ace.

-Since weight in University Recognition is 0.1 and it is lower than the weight in management which is 0.15, the score of KUSOM is lower than of Ace.