Competitor Identification and Analysis: Tourism Industry of Sablayan, Occidental MindoroReview of Literature

I. Competitor AnalysisA. History and Development of Competitor Analysis

1. Used in Business Management2. Application to Tourism Industries

i. Hong Kong Airport Exhibition Hall (HKAE) Marketing & Promotion ii. Thailand “ Where Fantasy Comes to Life”: Tourism Promotion

B. Competition LevelsC. Competitive forces

i. Socialii. Technologicaliii. Ecologicaliv. Economicv. Political

D. Competitor StrategiesII. Status of Tourism in MIMAROPA

A. Occidental Mindoro1. Types of Tourism Available2. Tourism Core Products3. Tourism Augmented Products4. Tourism Supportive Products

B. Oriental Mindoro1. Types of Tourism Available2. Tourism Core Products3. Tourism Augmented Products4. Tourism Supportive Products

C. Romblon1. Types of Tourism Available2. Tourism Core Products3. Tourism Augmented Products4. Tourism Supportive Products

D. Marinduque1. Types of Tourism Available2. Tourism Core Products3. Tourism Augmented Products4. Tourism Supportive Products

E. Palawan1. Types of Tourism Available2. Tourism Core Products3. Tourism Augmented Products4. Tourism Supportive Products