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Completing Your Product Blueprint: Worksheet
This worksheet will show you:
4 ways to monetize your message and earn multiple streams of income
How to create your own product blueprint
4 Ways To Monetize Your Message
Earning multiple streams of income is the key to a life style friendly business. However, it has to
be done step by step by step and very methodically.
This worksheet is going to introduce you to a blueprint. This blueprint will help you create
multiple streams of income in your business.
If you're brand new, this blueprint will help you create your first program and product.
If you're a veteran, this blueprint will help you fine tune your current program structure,
benefits and outcomes so that you have a more valuable program.
Ultimately, whatever stage you’re at right now, this blueprint will help you create more value
for your clients, have more confidence and attract higher quality, higher paying clients.
4 ways to get paid using the Message To Millions Product Blueprint:
one-on-one consulting or coaching program
group coaching programs
seminars and workshops
selling information products online
The blueprint is the structure for each type of program. Each step in the blueprint is the content
you will teach.
Here’s how these opportunities could work for you:
One on one
In a one-on-one model, you might get ten clients to pay you $10,000 a year. That's a six figure
business.
However, the one-on-one model consumes a lot of time. Eventually, you'll have to move to this
group model if you want freedom and you want a good lifestyle.
Group model
You can take those same ten people and put them in a group. If you charge them $10,000 each
to be part of the group, you’ll make the same $100,000. A group model leverages your time.
Workshops and live events
Most people believe you need hundreds of people in a room for workshops or live events, but
what if you put 25 people in a room? With 25 people in the room, could you make $100,000.
Selling information products online
When I started building my business online, it took me a couple of years to figure it all out,
ultimately I sold over $1.35 million in products and programs online within a 27 day period.
Start thinking ahead about what kind of business model you want to create. If you don't think
about it now, at the beginning of this program, you're not going to have the vision of what you
want to create and you're not going to create a highly leverage-able model. The blueprint will
help you create time freedom and money freedom.
Creating the steps and content for your blueprint
The steps in your blueprint come from your life lessons.
This builds on the work you completed in Module 1. We're going to take all the work you've
done on your story, pull the life lessons out and turn them into teaching points and steps in
your blueprint.
You can download the blueprint right now below the video in the Members Area.
It looks like this:
Step
Most programs have 5-7 steps, which are lessons you're going to teach. The blueprint is about
getting clear on what your steps are.
How do you create step #1?
What I want you to do right now is to make a list of all the things and life lessons that you're
positive you can teach. These are surface-level things that you know you can teach.
Example:
When I came out of New York Life, I had done sales for ten years so that was an obvious thing
for me to teach as Step #1 for my very first blueprint.
Let’s say I named it the Fast Client Enrollment System. , which is what it is and what you're
going to learn in the modules coming up is how to enroll clients, right?
We name the step, we call it the Fast Client Enrollment Formula. When you name something,
you bring it to life. You give it an identity.
Problem
After I name the step, I need to talk to the problem that I'm solving. A good step and a good
program always solves a problem. If it's not solving a problem, it's not sell-able.
The problem and the challenge is that most people don't have a system for enrolling clients.
They don't know the questions to ask. They don't know how to diffuse objections when they
come up, such as time or money or ‘I have to think about it’. They also don't stand in their
value, stand for their pricing and get paid what they're worth. They let clients off the phone and
out of the meeting without challenging them to step up and stand for their own
transformation. Rather than getting 10/10 people to say yes, they get 1/10 or 2/10.
Solution
Now I’ve defined the problem, I have to describe the solution: Most people don't have a
system. They don't have a twelve question framework. They don't know how to ask questions.
Benefits
What are the transformational benefits of what I will teach in The Fast Client Enrollment
System?
You're going to have confidence. You're going to stand in your value. You're going to enroll
more customers. You're going to get paid more. Because you're going to get paid more, you're
going to have more free time and you're going to have a lifestyle-friendly business, which has
been my promise all along.
Tool
What’s the tool that’s going to make it all happen? Simple; the 12 Question Framework.
Write down the first life lesson you are going to teach. This will be Step #1:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Creating Step #2
This is where you take a life lesson that's a little bit risky, where you might be wondering: "Am I
really capable of teaching this?"
I don't ever want you to teach anything that you haven't had results and experience with, so I'm
not suggesting that. I’m suggesting you look more deeply into your life lessons.
Example:
It didn't take long for me to start getting interested in story. I grew up with a family of story
tellers. I listened to stories all the time at the table. I watched movies my whole life. Naturally, I
picked up how to tell stories.
Story was not obvious for me but when I dug into it, it actually became the foundational piece
of my brand. “You have a life story to tell, life lessons to teach, and a message to share with
humanity.” That's Message to Millions. Story became the differentiator and the unique thing in
my brand that's really powerful.
Let’s say you want to teach on a single topic, for example, sales and enrollment. You could have
multiple steps to enrollment that you're going to teach and it's one topic that you're teaching.
Problem
#1, most people don't even know what their life story is. They think, who's going to pay me for
my story? Does my story even matter?
#2, most people are unconscious to the fact that their life lessons and their program actually
comes from their story. They have to actually look at it and design a story and then look at the
story and pull lessons out to create a really authentic program.
#3, people don't know how to tell a story that's captivating and inspiring. Because they can't tell
a story, they don't know how to connect with their clients. They don't know how to attract new
clients through the power of story.
I have assessed the problem and defined the problem.
Solution
The solution is to help you design a story in three different ways that can be used on multiple
different platforms that will attract droves of clients to your business.
Benefits
What are the benefits of personal story? #1, if I design my personal story, I have to look at my
story and my life's going to transform because my awareness goes up. #2, you're going to
design a personal story, you're going to attract more customers. #3, you're going to create a
bond and a relationship with your customers. #4, because you're going to value yourself by
going into the pit of your story, you're going to get paid more. #5, your brand's going to be
unique because your program's going to be designed from your life story.
Tool
The tool is the story formula and the story formula worksheet that helps you design your story
and takes you through your pit, your call, your pit, your search and your break through to
design your story.
Write down the second life lesson you are going to teach. This will be Step #2:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Write down the third lesson you are going to teach. This will be Step #3:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Write down the fourth lesson you are going to teach. This will be Step #4:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Write down the fifth lesson you are going to teach. This will be Step #5:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Write down the sixth lesson you are going to teach. This will be Step #6:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Write down the seventh lesson you are going to teach. This will be Step #7:
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Name your step:
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What problems does this step solve?
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What solutions does it offer?
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What outcomes will your clients experience?
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What is the tool you will use to achieve this?
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Congratulations! Now you’ve completed your blueprint, fill out the
blueprint template you downloaded.
