Compro Semesta Wahana Research 2016 - final

Semesta Research(Marketing Research Division)

A Strategic Business UnitPT. SEMESTA WAHANA PERKASA

COMPANY PROFILE

Office :Gedung Menara Rajawali Lantai 7-1,Jl. Dr. Ide Agung Lot#5.1 Kawasan Mega KuninganSetiabudi, Jakarta Selatan 12950Phone : +6221-29490548; +6221-29490549Email : [email protected]

Workshop: Jl. Nusantara Raya No. 290 Depok

Contact persons: Muhammad Komarudin S.Si. (+62Ade Hamzah (+62813 1062 3212), M. Sodikin (+62813 1481 9862)

Website : www.semestawahana.com

Alamat Perusahaan(Company Address)

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Pendahuluan

Since it was founded in 2012 “Semesta Research" intends to realize a research institute that is authoritative and capable of providing a complete service in a variety of technology-based activities

High commitment to quality, we continue to try to answer the problems of the customers, by developing a variety of research services program package

Our commitment is to provide comprehensive services, with the best quality, so that we will be a partner to solve customer problems

Introduction

Sejak didirikan (2012) Semesta Research (SR) berkeinginan mewujudkan sebuah lembaga riset yang berwibawa dan mampu memberikan layanan paripurna dalam berbagai aktivitas yang berbasis teknologi

Komitmen tinggi terhadap mutu, maka kami terus berusaha menjawab permasalahan para pelanggan, dengan mengembangkan berbagai variasi paket program layanan riset

Merupakan komitmen kami untuk memberikan layanan menyeluruh, dengan mutu terbaik, sehingga kami akan menjadi partner untuk mengatasi masalah pelanggan

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Visi & Misi VISION: Be a reliable research institute

known for promoting quality in service, with the balance of dynamic business, thus providing optimum benefit to the shareholders.

Provide excellent service at competitive prices.

MISION:Assist clients in: Improve product quality through

surveys and research, whether in relation to the social field and the field of marketing

Expanding the business to overall business development

Maintain client trust by fostering an ongoing relationship and mutual benefit.

Improve the quality of products and services produced

Provide data to formulate marketing strategies more effective.

VISI: Menjadi lembaga riset terpercaya

yang dikenal karena mengedepankan kualitas dalam pelayanan, dengan keseimbangan bisnis yang dinamis, sehingga memberikan manfaat yang optimal bagi para stake holder

Memberikan layanan prima dengan harga kompetitif

MISI:Membantu klien dalam: Meningkatkan kualitas produk

melalui survey dan riset baik bidang sosial maupun bidang marketing

Memperluas bidang usaha untuk pengem-bangan bisnis internal secara menyeluruh

Menjaga kepercayaan klien dengan cara membina hubungan yang saling mengun-tungkan untuk kerjasama yang berkelan-jutan.

Meningkatkan kualitas produk dan layanan

Menyediakan data guna menyusun strategi pemasaran yang lebih tepat sasaran

Vision & Mision4

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Lingkup PekerjaanKami dapat melakukan pekerjaan riset secara utuh (menyeluruh) maupun pekerjaan riset secara terpisah (parsial). Pekerjaan riset secara utuh

dilakukan mulai dari identifikasi masalah, penyusunan desain riset, pelaksanaan lapangan, pengendalian mutu, data processing & analisa data, hingga pelaporan & rekomendasi.

Sedangkan pekerjaan riset secara terpisah dilakukan hanya bagian tertentu saja, misalnya: Pekerjaan Lapangan (Fieldwork) Pengendalian mutu (Quality Control) Pengolahan data (Data processing) Analisis Data

Scope of Work

We can do research work in whole (overall) or separately (partially). Research work as a whole

(overall) performed starting from problem identification, preparation of research design, field implementation, quality control, the data processing and analysis, reporting and recommendations.

While research work separately (partially) done only certain parts of it, such as: Field Work Only Quality control Only Data processing Only Data Analysis Only 5

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Lingkup Pekerjaan (lanjutan)

Kami dapat melakukan riset: Berdasarkan permintaan dari klien

(Single Client/Taylor Made) Didisain oleh SR kemudian ditawarkan

kepada klien yang berminat ikut serta dalam pelaksanaan lapangannya (Sindicated/Omnibus Research), dan

Didisain dan dilaksanakan sendiri oleh SR untuk kemudian hasil riset ditawarkan kepada klien (Multiclient Research)

Scope of Work (continued)

We can do research: Based on requests from clients (Single

Client/Taylor Made) Designed by the SR and then offered to

clients who are interested in participa-ting in the implementation of the field (Syndicated/Omnibus Research), and

Designed and implemented by the SR for research then offered to clients (multyclient Research)

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Quantitative & Qualitatve Methods:Quantitative research:• Personal/Face to face Interview• Personal Telepon Interview• Mail Survey• Internet Survey• Observation Survey• Mystery Shopping• Mystery Observation• Desk research Qualitative research:• Focus Group Discussion (FGD)• In-Depth Interview (IDI)

Respondent Type:• Consumers Research• Industrial research/Business to Business


Scope of Work (continued)

Metoda Kuantitatif & Kualitatif:Riset Kuantitatif :• Wawancara tatap muka• Wawancara melalui Telpon• Survei dengan surat menyurat• Survei melalui jaringan Internet• Survei Observasi• Mystery Shopping• Mystery Observation• Riset data sekunderRiset Kualitative :• Diskusi dengan topik khusus • Wawancara mendalam

Jenis Responden:• Riset Konsumen• Riset Industri/Perusahaan

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Scope of Work (continued)8

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Keunggulan SR1. Dengan kualitas riset yang

sebanding dengan lembaga riset lain, biaya yang dikeluarkan lebih terjangkau.

2. Dapat melaksanakan riset lebih optimal, disesuaikan dengan budget yang tersedia.

3. Dapat melaksanakan riset secara terpisah (parsial) dengan kualitas pekerjaan yang bisa diandalkan.

4. Proses pelaksanaan riset tidak cukup simpel (mudah diikuti).

5. Klien dapat mengikuti atau memantau jalannya riset secara lebih terbuka.

6. Waktu pelaksanaan lebih fleksibel; waktu pelaksanaan riset dapat disesuaikan berdasarkan kebutuhan klien. SR Advantages

1. With the quality of research that is comparable with other research institutions, the costs were affordable.

2. Can carry out research more optimal, customized with the available budget.

3. Can conduct research separately (partial) with the quality of work that can be relied upon.

4. Research implementation process is not simple or straightforward.

5. Clients can follow or monitor the implementation of research more openly.

6. Execution time is more flexible; research execution time can be customized based on client needs.

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Wilayah Kerja

SR working area covers the whole of Indonesia, both in large cities (Urban) as well as in small towns (Sub-Urban) even rural areas (Rural).

Coverage Area

Wilayah Riset tenaga profesional SR mencakup seluruh Indonesia, baik di kota-kota besar (Urban) maupun di kota-kota kecil (Sub-Urban) bahkan daerah peda-laman (Rural).

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Struktur Organisasi Semesta ResearchPRESIDENT DIRECTOR

Muhammad Komarudin S.Si.

FIELD MANAGERM. Sodikin

QC MANAGERLathif Gufron

DATA ENTRY

RESEARCH MANAGERRieke Suprapto

RESEARCH EXECUTIVEFachry Ramadhan & R. Bayu

Nur Eko

QC HEADDwi Handono

INTERVIEWER/SHOPPER

TEAM LEADERHermein H

DP EXECUTIVEHidayat

QC STAFFBagas

DP MANAGERAditya Susanto

CODER

FIELD SUPERVISORFauza Lestari, Nunik N

DATA PREP.

CHECKER

MANAGING DIRECTORIr. Ade Hamzah, MSi.

Semesta Research Organization Structure

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Alur Kerja

Workflow12

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Pengawasan MutuQuality control dilaksanakan pada setiap tahap penelitian, mulai dari pemaha-man/briefing materi, persiapan kue-sioner, rekrutmen/seleksi staff quality control dan interviewer, cek metode penelitian dan hasil kuesioner di lapang-an

Standar QC: 10% Witnesses By

Supervisor/Team Leader 30% Call backs By QC

Controllers/ Supervisors 100% Interviews checked by

Checkers

Quality control is carried out at every stage of research, ranging from understanding/briefing material, pre-paration of questionnaires, recruit-ment/selection and quality control staff interviewer, checks on the methods of research and checking the questionnaire results of field work

QC standards: 10% Witnesses By

Supervisor/Team Leader By 30% Call backs QC

Controllers/ Supervisors Interviews 100% checked by

CheckersQuality Control13

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Perangkat Lunak yang Digunakan

Sistem Operasi DOS & Windows XP Prof

Sistem Operasi Jaringan LAN (Windows System)

Aplikasi Pengolahan Data MQ System & QPS

Sistem Data Konversi (ASCII dan Raw Data)

SPSS System Lisrel 8.51 untuk Structural

Equation Modelling (SEM) Aplikasi Software Marketing

Research lainnya

The Software Used

Operating System DOS & Windows XP Professional

LAN Network Operating Systems (Windows System)

MQ Application Data Processing System and QPS

Data Conversion System (ASCII and Raw Data)

SPSS System Lisrel version 8:51 for Structural

Equation Modeling (SEM) And other Software Application

for Marketing Research14

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Sumber Daya Manusia SR memiliki total 12 staf full

time, dimana 3 diantaranya adalah staf peneliti inti. Disamping itu juga memiliki sekitar 300 tenaga lepas (free lance) baik untuk tenaga lapangan maupun di luar tenaga lapangan.

Tenaga profesional SR telah menja-lankan pekerjaan riset pemasaran di lebih dari 33 kota di Indonesia, termasuk 6 kota besar (Jakarta, Bandung, Semarang, Surabaya, Medan dan Makassar).

Dalam pekerjaan lapangan, SR dapat melengkapi interviewer dengan GPS (Global Positioning System) sehingga dapat terdeteksi keberadaannya dari waktu ke waktu; dengan demikian tingkat akurasi data menjadi lebih baik.

Human Resources

SR has a total of 12 full-time staff, of which 3 of them are staff researchers. Besides, it also has about 300 freelancers for both interviewers and other admin staff.

Professionals SR has conducted market research in more than 30 cities in Indonesia, including 6 major cities (Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar).

In field work, SR interviewer can be equipped with a GPS (Global Positioning System) so that they can be detected its presence from time to time and thus the accuracy of the data would be better.

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Klien Clients

SR Professional clients

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Pengalaman Tenaga Profesional SR

PENGALAMAN KUANTITATIF

No Year Client Topic Area Nb of Resp Methodology

1 2012Perhuta

ni Customer Engagement Survey PHT 201211 Cities (Java

Island)

319 (Corp)362 (Tourist)

8 (IDI)

FtF & Indepth Interview

2 2012Gapura Angkasa

Customer Satisfaction on Ground Handling Services 2012

4 Airports (CGK, DPS,

SUB & MDS)402 FtF Interview

3 2012Gapura Angkasa Employee Opinion Survey (Employee

Satisfaction) PT. GA 2012

All of Indonesia

Branch2.428 FtF Interview

4 2013Gapura Angkasa Customer Satisfaction on Ground

Handling Services 2013

4 Airport (CGK, DPS,

BPN & UPG)417 FtF Interview

5 2013 FFI QC for Cable TV Survey Jkt, Sby & Mdn 1.942 FtF Interview

6 2013 FFI QC for Baby Diapers Survey Jakarta 391 FtF Interview

7 2013 FFI QC for City Car Vehicle “Mirage” Survey Jakarta 75 FtF Interview

8 2013 FFI QC for Milk Powder Survey Jakarta 260 FtF Interview

9 2013 FFI QC for TV Broadcasting Survey Jakarta 160 FtF Interview

Professional ExperienceQUANTITATIVE EXPERIENCES

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PENGALAMAN KUANTITATIF


10 2014 TNS LPS Knowledge Bank Jakarta 23 (Banks) FtF Interview

11 2014 TNSCustomer Satisfaction & Preferences for Car owners

Greater Jakarta

65 FtF Interview

12 2014 IFF Home Placement Test – Shampoo Surabaya 770 FtF Interview

13 2014 IFF Home Placement Test – Shampoo Jakarta 550 FtF Interview

14 2014 TNS Customer Satisfaction for Truck OwnersGreater Jakarta

50 FtF Interview

15 2014

Tri Swardana Utama

(TSU)

Customer Satisfaction & Loyalty for Truck Owners Jakarta 100 FtF Interview

16 2014 IPSOS Customer Satisfaction & UAI for Car Owners

14 Cities(Jkt,

Bodetabek, Bdg, Smg, Sby,

Dps, Mdn, Pku, Plb, Bpn, Mks, DIY, Crb,

Mlg)

1.300

Phone Interview

&House to

house Visit

QUANTITATIVE EXPERIENCES

Professional Experience (continued)

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Pengalaman Tenaga Profesional SR (lanjutan)


17 2014 FFI Home Placement Test – Whitening Jakarta 780 FtF Interview

18 2014 FFI Study for Advertising NET TV Jakarta 1,070 CLT

19 2014 IPSOS QC for Healt SurveyJakarta,

Surabaya & Medan

1,200 CLT

20 2014 IPSOS QC for Life Style Jakarta 800 FtF Interview

21 2014 IPSOS QC for Milk Powder Survey Jakarta 260 FtF Interview

22 2014 FFI Study for Advertising NET TV Jakarta 1,070 CLT

23 2014 IPSOS Customer Satisfaction & UAI for Car Owners

14 Cities(Jkt,

Bodetabek, Bdg, Smg, Sby,

Dps, Mdn, Pku, Plb, Bpn, Mks, DIY, Crb,

Mlg)

1.300

Phone Interview

&House to

house Visit

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PENGALAMAN KUANTITATIFQUANTITATIVE EXPERIENCES


1 2009 Panasonic Market Shared & Market Size Study of Wiring Device 2009

30 Cities 300 FtF Interview

2 2009 PanasonicMarket Shared & Market Size Study of Down Light 2009


3 2009JICA

(Nielson Indonesia)

Evaluation for JICA project Bekasi 480 FtF Interview

4 2010Bank

IndonesiaPassanger Exit Survey & Outbound Survey 2010

Jkt, Sby, Dps, Mdn, & Btm

2000 FtF Interview

5 2010 PanasonicMarket Shared & Market Size Study of Wiring Device 2010


6 2010Infomedia Nusantara

Survey Kepuasan Pemasang Iklan Yellow Pages & Direktori Khusus

Jkt, Bdg, Smg, Sby, & Mdn

F2F=750 & IDI=10

FtF & In-Depth Interview

7 2010Indocement Tunggal

PerkasaRetail Survey Jawa Timur 895 FtF Interview

8 2010

PT. Pembangun

an Jaya Ancol, Tbk

Customer Satisfaction Survey High Season Lebaran 2010

Jakarta, Bogor, Bekasi

1340 FtF Interview20

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9 2011

PT. Pembangun

an Jaya Ancol, Tbk

Customer Satisfaction Survey Low Season 2011

Jakarta, Bogor 1500 FtF Interview

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1 2009 BTN Measurement of Service Quality Branches 51 Cities 108 Branches Mystery Shopping

2 2010Permata

BankFrontliner KPI evaluation of “PermataBank” 61 Cities 813 Frontliner

Mystery Observation

3 2010Bank

MuamalatService Quality Measurement of “Bank Mega” Branches

Jkt, Smg, Yogja, Sby, Mlg, Gsk, Dps, Mdn, Plmbg, Pdg,

Smd, Bpp, Mks dan Manado

121 Branches Mystery Shopping

4 2010 Optik SeisMeasurement of Service Quality in the “Optik Seis” Branches & Benchmarking Competitors

Jakarta and surrounding areas

45 Branches Mystery Shopping

5 2010

Media Network Wahana

(MRA Group)

Service Quality Measurement of Savings "Batara Pos" (E-Batara)

Jakarta dan sekitarnya, Serang

dan sekitarnya

50 cabang Kantor Pos

Mystery Shopping

6 2011Permata

BankFrontliner KPI evaluation of “PermataBank" 2011 All of Indonesia 1064 Frontliners

Mystery Observation

7 2011 BTPNService Quality Measurement of “Bank BTPN” 2011

All of Indonesia 86 BranchesMystery Observation

8 2012 BRI Service Quality Measurement of “Bank BRI” All of Indonesia 586 Branches Mystery Shopping

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PENGALAMAN KUANTITATIF – MS/MOQUANTITATIVE EXPERIENCES – MS/MO


9 2012Commonwealth Bank Service Quality Measurement of Commonwealth

Bank Branches33 Cities 85 Branches Mystery Shopping

10 2012Bank

MuamalatService Quality Measurement of “Bank Muamalat” All of Indonesia 74 Branches Mystery Shopping

11 2013Bank

MuamalatService Quality Measurement of “Bank Muamalat” All of Indonesia 80 Branches Mystery Shopping

12 2013 Bank Jabar Service Quality Measuremment of “Bank BJB” All of Indonesia 117 Branches Mystery Shopping

13 2013Bank

EkonomiService Quality Measurement of “Bank Ekonomi” All of Indonesia 33 Branches Mystery Shopping

14 2013Bank

EkonomiService Quality Measurement of “Bank Ekonomi” All of Indonesia 91 Branches Mysteri Shopping

15 2013Bank

EkonomiService Quality Measurement of “Bank ekonomi” All of Indonesia 92 Branches Mystery Shopping

16 2013Blittz

MegaplexService Quality Measurement of “Cinema of Blitzmegaplex”

3 Cities 7 Cinemas Mysteri Shopping

17 2014Bank

MuamalatService Quality Measurement of”Bank Muamalat” All of Indonesia 82 Branches Mysteri Shopping23

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PENGALAMAN KUANTITATIF – MS/MOQUANTITATIVE EXPERIENCES – MS/MO



PENGALAMAN KUALITATIF

No Year Client Topic AreaNb of

Group

1 2004PT. Sari Sedap

Ready to Dring Tea: UAI & Product Testing Jakarta 6

2 2004 PT. SA Internet Service Provider: UAI Jakarta 2

3 2004PT. Kalbe

FarmaAntacid Quick Dissolve: New Product Development Jakarta 4

4 2005 PT. MB Cosmetic for Men: UAI Jakarta 4

5 2005PT. Kalbe

FarmaHealth Drink: UAI & Product Testing Jakarta 5

6 2008 PT. MKP Hospital Services Jakarta 2

7 2009Supermall Karawaci

Market Positioning & Preference Shopping Center Tangerang 2

8 2009Colliers

International

Potential Market for School & Hospital Jakarta 2

9 2009 FI Group Potential Market Survey for Microfinance Business 11 Cities 23

10 2010Jaklarta Eye

CenterPre Concept Test Study Toward New Appearance Jakarta 7

11 2010Colliers

International

Potential Market Survey & Concept Test Development “Kota Mandiri” in Krian – East Java

Surabaya4 FGD &

4 IDI

QUALITATIVE EXPERIENCES

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No Year Client Topic AreaNb of

Group

12 2010Jakarta Eye

CenterPre Concept Test Towards New JEC Jakarta

7 FGD & 10 IDI

25

13 2010Colliers

International

Potential Market Survey & Concept Test Development CBD in Medan - North Sumatra

Medan4 FGD &

3 IDI

14 2010Colliers

International

Potential Market Survey & Concept Test Development in Sentul Bogor – West Java

Bogor4 FGD &

5 IDI

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PENGALAMAN KUALITATIFQUALITATIVE EXPERIENCES



Tim Inti SR

Memiliki pengalaman dalam mengem-bangkan bisnis Information Technology (IT), Marketing Research, Survei & Pemetaan, serta Sumberdaya Alam & Lingkungan. Memiliki latar belakang pendidikan sebagai master degree dalam Program Studi Pengelolaan Sumber-daya Alam & Lingkungan, di Institute Pertanian Bogor (IPB). Kepiawaian-nya dalam mengelola sebuah perusahaan menjadi modal yang sangat kuat dalam mengembangkan Semesta Research..

SR Core Team

Muhamad Komarudin S.Si. M.Si. – Director

Having experience in the business, developed the Information Technology ( IT ), Marketing Research, Surveying & Mapping, and the Natural Resources and Environment. Have an educational background as a master's degree in Management Studies Program-power Natural Resources and Environment, at the Institute of Agriculture (IPB ). His expertise in managing a company becomes a very strong capital in developing Universe Research.

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Have research experience (in mar-keting) more than 10 years. Educational background as a master degree (S2) in the Department of Marketing Manage-ment Sciences, University of Indonesia. Highly experienced in conducting con-sumer research as well as Business to Business research. Expertise in process-ing the data using a variety of appli-cation programs and statistical mar-keting research tools, is helpful in ana-lyzing various types of data both simple and complex. He often times doing research using the Advance Analysis such as Structural Equation Modeling (SEM).

Tim Inti SR (lanjutan)

SR Core Team (continued)

Ir. Ade Hamzah, MSi. – Managing Director

Memiliki pengalaman riset lebih dari 10 tahun, dengan latar belakang pendidikan S2 jurusan Ilmu Manajemen Pemasaran Universitas Indonesia. Sangat berpe-ngalaman dalam melaksanakan consu-mer research maupun Business to Business research. Keahliannya dalam pengolahan data dengan menggunakan berbagai program aplikasi riset pema-saran maupun statistic tools, sangat membantu dalam analisa data sederhana maupun kompleks sekalipun. Beberapa kali melakukan riset dengan menggu-nakan Advance Analysis seperti Struc-tural Equation Modeling (SEM).

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Mengawali karir dalam dunia riset sebagai Field Supervisor pada tahun 1989 di salah satu perusahaan riset di Jakarta. Keuletan dan kegigihannya ber-karir di berbagai perusahaan riset telah mengantarkannya menjadi seorang Field Manager yang tangguh. Berbekal penga-laman 24 tahun menggeluti divisi lapangan menjadi modal yang sangat kuat untuk memimpin divisi lapangan SR sebagai suatu bagian riset yang sangat penting yang dapat diandalkan.

M. Sodikin – Field Manager



He began his career in the world of research as a Field Supervisor in 1989 in one of the research agency in Jakarta. Persistence career in various research company is to become a formidable Field Manager. With the experience of 24 years in the field division, is a very strong capital to lead the field SR division as a very important research part, which can be relied upon.

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Pengalaman riset lebih dari 15 tahun diberbagai perusahaan riset besar di Indonesia, baik lokal maupun multina-sional. Memiliki pengalaman survey mulai dari Interviewer, Team Leader, Field Supervisor hingga Field Manager. Pengalaman yang luas dalam mengelola tenaga lapangan sangat membantunya dalam menjalankan pekerjaannya saat ini sebagai peneliti (researcher). Saat ini Rieke ditugasi untuk mengembangkan Divisi Research SR sebagai Research Manager.

Having experience of more than 15 years of research in various research companies in Indonesia, both local and multinational. Have experience of running a survey ranging from Inter-viewer, Team Leader, Field Supervisor to Field Manager. Extensive experience is greatly helped in the work as a researcher. Rieke is currently tasked to develop the Research Division of the SR as a Research Manager.

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Rieke Suprapto – Associate Research Manager



Dengan latar belakang pendidikan S1 Teknik Kimia Universitas Sultan Ageng Tirtayasa dan pengalaman dibidang riset lebih dari 6 tahun diberbagai peru-sahaan riset besar di Indonesia. Sangat berpengalaman dalam mengerjakan Mystery Shopping (MS) dan Mystery Observation (MO). Pengalaman MS dan MO Bank yang luas seperti MO Bank Permata, Bank BTPN, Bank BRI, MS Bank BRI, Bank Muamalat, Bank BJB, Bank Ekonomi and MS Blitzmegaplex. Saat ini Bayu ditugasi untuk mengem-bangkan Divisi Research SR sebagai Research Manager.

R Bayu Nur Eko W – Research Manager



Educational background as a Strata (S1) in the Department of Chemical Engineering, University of Sultan Ageng Tirtaysa. Having experience of more than 6 years of research in various research companies in Indonesia. Have experience of running Mystery Shopping (MS) and Mystery Observation (MO). Experience MS and MO of banking such as MO Permata Bank, BTPN Bank, BRI, MS of Muamalat Bank, BJB, Ekonomi, and Cinema of Blitz-megaplex. Bayu is currently tasked to develop the Research Division of the SR as a Research Manager.

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Memiliki pengalaman dibagian Data Processing lebih dari 6 tahun di bebe-rapa perusahaan riset besar di Indone-sia. Sangat berpengalaman dalam menggu-nakan software pengolahan data riset pemasaran yang sederhana seperti Survey Craft, QPS, MQ System dan lain-lain, hingga yang komprehensif seperti Structural Equation Modelling (SEM) dan CHAID Analysis.



Aditya Susanto – Associate Data Processing Manager

Having experience at the Data Processing more than 6 years in several research companies in Indonesia. Highly experienced in the use of mar-keting research data processing soft-ware is as simple as Survey Craft, QPS, MQ System and others, until such a comprehensive Structural Equation Modeling (SEM) and CHAID Analysis.

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Pengalaman riset lebih dari 15 tahun diberbagai perusahaan riset besar di Indonesia, seperti Mark Plus, Synovate, dan Kadence Indonesia. Pengalaman profesionalnya dalam menjalankan pe-kerjaan lapangan (fieldwork) selama lebih dari 11 tahun, menjadikan Lathif Gufron memahami banyak metode survei, baik yang mudah maupun yang sulit. Dengan pengalaman tersebut akan sangat membantu Lathif Gufron dalam memimpin divisi Quality Control di SR.



Lathif Gufron – QC Manager

Having experience more than 15 years of research in various research companies in Indonesia, such as Mark Plus, Synovate, and Kadence Indonesia. Professional experience in conducting field work for more than 11 years, making Lathif Gufron understand the many methods of the survey, both the easy and the difficult. With that expe-rience, Lathif Gufron will be able to lead the Quality Control division in the SR.

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Memiliki pengalaman riset lebih dari 17 tahun. Pernah bekerja di salah satu perusahaan riset terkemuka di Indonesia (Synovate) selama lebih dari 10 tahun, mulai dari Interviewer, Quality Control, QC Supervisor hingga menduduki posisi Area Supervisor. Kuatnya pengalaman dalam mengelola riset pemasaran dan ditunjang dengan latar belang pendidikan di bidang ilmu sosial dan politik menjadikan Andri memiliki kemampuan yang handal dalam melakukan serangkaian kegiatan marketing di SR.



Andri M. Ismail – Associate Marketing Manager

Having experience more than 17 years of research. Ever worked in one of the leading research company in Indonesia (Synovate) for more than 10 years, ranging from the Interviewer, Quality Control, Quality Assurance Supervisor to the position of Area Supervisor. Strong experience in managing mar-keting research and education support-ed by the striped background in social science and politics make Andri has a powerful ability to perform a series of marketing activities in the SR.

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Thank you

Office :Gedung Menara Rajawali Lantai 7-1,

Jl. Dr. Ide Agung Lot#5.1 Kawasan Mega KuninganSetiabudi, Jakarta Selatan 12950

Phone : +6221-29490548; +6221-29490549Email : [email protected]

Workshop: Jl. Nusantara No. 290 Depok

Terima kasih

mailto:[email protected]

Documents

Compro Semesta Wahana Research 2016 - final