Embed Size (px)
Citation preview
Modern SEO - 2016
COMPUFIELD
What Is SEO?Search Engine Optimization is the process of influencing natural search results, so that your web pages appear for the keywords you'd like to rank for.
SEO is NOT:
• NOT about buying keywords
• NOT telling Google where we want to be ranked
• NOT a very fast process
• NOT incredibly difficult!
Anatomy of a search snippet
Paid Ads / Google PPC
Google Map / Google Business Places
Organic SEOCOMPUFIELD
Build Your Website For the User, Not For Search Engines
The conclusion is to build your site for the user, not for search engines. Search engines were created with the user experience in mind – to provide the most relevant search results for any given search query. So if you follow this rule of thumb, you'll be well on the right track!
COMPUFIELD
How does a Search Engine Work?
Search engines perform several activities in order to deliver search results.
Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).
Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.
Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
COMPUFIELD
White-hat Vs. Black-hat SEO
SEO techniques are classified into two broad categories
White Hat SEO – Techniques that search engines recommend as part of a good design.
Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
COMPUFIELD
White-hat Vs. Black-hat SEO
White Hat SEO
An SEO tactic is considered as White Hat if it has the following features:
It conforms to the search engine's guidelines.
It does not involve in any deception.
It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
It ensures that a web page content should have been created for the users and not just for the search engines.
It ensures good quality of the web pages. It ensures availability of useful content on the web pages
COMPUFIELD
White-hat Vs. Black-hat SEO
Black Hat or SpamdexingAn SEO tactic is considered as Black Hat or Spamdexing if it has the following features:
Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
Redirecting users from a page that is built for search engines to one that is more human friendly.
Redirecting users to a page that was different from the page the search engine ranked.
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
COMPUFIELD
White-hat Vs. Black-hat SEO
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
Mirror websites by hosting multiple websites – all with conceptually similar content but using different URLs.
Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.
COMPUFIELD
Old SEO Vs Modern SEO
SEO has changed in the past 3-5 years. The Game has changed for SEO!!!! Its Modern SEO now.
Google has lots of different algorithm updates like PENGUIN, PANDA and HUMMINGBIRD etc.
Google keeps updating algorithm updates after algorithm updates after algorithm updates.
The Google Algorithm update makes sense as there are many Spammy content on the web & Google needs to make sure that we have great user experience while browsing so that we keep coming back to google.
How do we know what google is thinking?? What is their Algorithms??Nobody know as they are constantly updating it. Where do we go to find the best possible information and insight to of How Google Actually Works??
Google has the most recent document that leaked. Its Google’s Quality Writing Guidelines of 2014
This gives us the best insight of what’s happening in google
Note : Download Google Quality Guidelines – Click Here
COMPUFIELD
OLD SEO Techniques
Identify which keyword you want to rank for.
Stuff them in a page
You then try & make sure google crawls your page
and then fire as much backlinks as possible for that page
COMPUFIELD
The Game Has Changed – Its Modern SEO Now
Google has now started using all these different algorithms
& taking into account so many other factors when it comes
to whether or not the site should get online visibility.
You need to have good user design and user experience.
Your Website needs to load quickly.
Check out Google's PageSpeed Test Tool
You need to have good quality content…you need to keep
syndicating that content etc. COMPUFIELD
What Is Google Algorithm Updates?
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda, Google Penguin) that affects search results in significant ways.
For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.
COMPUFIELD
What Is The Google Panda Update?Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before.
In short Google’s Panda updates are designed to penalize sites with weak content and reward sites with quality content
COMPUFIELD
What Is The Google Penguin Update?Google launched the Penguin Update in April 2012 Google tracks down sites that use ‘Black Hat’ SEO techniques or are just plain Spammy. The kind of things it looks at are paid links, keyword stuffing and anything that contravenes the Google Webmaster Guidelines. In previous updates Google has added any tricks it missed the previous times.
COMPUFIELD
What Is The Hummingbird Update?
Google launched a new “Hummingbird” algorithm in Spt. 2013, claiming that a Google Search can interact with a user in a more “human way” and provide a more direct answer. It name comes from being “precise & fast”
Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or the meaning – is taken into account, rather than particular words. The goal is to provide pages matching with the meaning of the search rather than the pages that contain just a few words
Voice search has also been enabled as part of their Chrome browser which allows web surfers to use their computer’s microphone to speak the search query rather than having to type it out.
COMPUFIELD
What Is The Google Mobilegeddon Update?On 21st April 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results
It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.
This update:
• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test.
General FAQs on Mobile Friendly Update
Check the status of your entire site through the Mobile Usability report in Webmaster Tools COMPUFIE
LD
Mobile Friendly Test Tools
Mobile Friendly Test Tool Mobile Usability report in Webmaster Tools
COMPUFIELD
On-Page SEO & Off-Page SEO.
SEO can be split up into two separate categories: On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
COMPUFIELD
On-Page SEO – Part 1
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
The page title should follow these guidelines:
Be under 70 characters with no more than two long-tail keywords per page title
The primary keyword should appear first
Each keyword phrase should be separated by pipes (|)
Each page title on your website should be unique
Except for your homepage and contact us page, each page title should NOT include your business name
COMPUFIELD
On-Page SEO – Part 2
The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action.
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
So How to Write Great Meta Descriptions
Use action-oriented language.
Keep it under 155 characters.
Don’t deceive searchers.
Make it specific and relevant.
Incorporate the primary keyword and at least one secondary keyword
Provide a valuable, compelling reason for why someone should visit the page
Include keywords in a conversational format; don’t just cram in keywords for the sake of listing themCOMPUFIE
LD
On-Page SEO – Part 3
URL StructureIncluding search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.
Body Tags (H1, H2, H3, H4, etc.)H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) beingissued H2, H3, etc. Search engines use these to determine what is important within your content. Wrap Your Title in an H1 Tag
Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
Keyword DensityIncluding relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines. To avoid this, try to keep your keyword density to roughly 2-5%.
COMPUFIELD
On-Page SEO – Part 4
Image SEO – Alt TextUsing images within your content is a great way to make your site more visually appealing and break up boring chunks of text.You can utilise these images to help improve your site SEO.
Use Alt Text for your images, making them even more useful with SEO.
Anchor LinksWhile linking out to your own pages, you should use keyword rich anchor text as that will help the linking page perform better on Google and other search engines for their targeted anchor texts.
XML SitemapMake sure the site has an XML sitemap created. The easiest way to check for this is to type in www.site.com/sitemap.xml.
This type of sitemap is recommended by all the major search engines (Yahoo and Bing, too) and helps search bots know how many pages your site has.
COMPUFIELD
Optimized MetaTags – Part 1
There are two important metatags:
Meta description tags
Meta keyword tags
Some search engines may display the meta description as a part of the search results, but the meta keyword tags should not appear in search results.
The general consensus among SEO experts is that metatags are dead. Even so, many of these same experts continue to use metatags in their own sites.
For Google, adding the description metatag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.
Yahoo! says, they use the Keyword Meta Tag when it ranks a page. Hence it makes sense to add one for Yahoo! and any other minor search engines that still use.
COMPUFIELD
Optimized MetaTags – Part 2
What Do the Metatags Look Like?
You can add the following in the head section of the web page:
COMPUFIELD
Finding Keywords
There are many different ways to find keywords for your website. Some good keyword ideas are:
The potential words people would use to find your product or service.
The problems that your prospective customers may try to solve with your product or service.
Keyword tags on competitor’s websites.
Visible page copy on competitor’s websites.
Related search suggestions on top search engines.
Using an online tool such as Google Keyword Tool.
By analysing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
Pay attention to stemming for your keywords - particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time. You can do brainstorming to identify correct keywords for your site.
COMPUFIELD
What is Word Stemming?
Google uses a feature called word stemming that allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search query.
So if someone types in "house plans", not only the pages that are optimized for that phrase but the pages that contain all variations of that phrase are returned. For example, "house plan", "house planning", "house planner".
Have some understanding of keywords and you also know how to identify them and where to use them COMPUFIE
LD
Best Places to Put Keywords
Here is a list of places where you should try to use your main keywords
Keywords in the <title> tag(s).
Keywords in the <meta name="description">
Keywords in the <meta name="keyword">
Keywords in <h1> or other headline tags.
Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert comments here> comments tags.
Keywords in the URL or website addressCOMPUFIE
LD
Planning Your Keywords
Relevancy
Relevance is one of the most important andheavyweight factors that Google uses to determinewhich position a particular page should show on thesearch results for a given keyword search query.
It is also important to put yourself in the minds of yourpotential consumers and anticipate what they mighttype in to search for something on Google.
Use Google Keyword Planner
Let’s go back to our cake decorating tutorial example.If you are a cake decorating tutorial website and planto write an article promoting a cake decorating class,frst do some keyword research using Google’s Keyword Planner to see what search queriespeople are typing into Google.
Key in a short keyphrase to start off i.e. “decorate acake”.
Tip:
If you are just starting out, a good strategy would be to aim to rank for long-tail keywords(3 or more words in a search query) frst. There are two reasons for this:
1. Long-tail keywords are usually more targeted and specifc search queries resulting inhigher conversion rates. i.e. (Buy a cake online).
2. It is more often easier to compete in the SRPs rankings with longer tail keywords.COMPUFIELD
Planning Your Keywords
Google Keyword Planner Data
As we can see, Google’s Keyword Planner gives you acouple of keyword ideas that are related to youroriginal search term and even provides you with themonthly average number of searches for each relatedkeyphrase.
Notice how users type in search queries such as “Howto decorate a cake”?
Build a List of Keywords
The next step is to list these keywords downsomewhere and insert them into your contentwherever appropriate, preferably in the title tags ifyou want to rank for a specifc keyphrase.
Repeat this step as many times as you need untilyou’ve gathered a sizable list of keywords that yourpage can potentially rank for.
Relevancy is Key
Remember, the key here is relevance.
If your article title is “How to Decorate a Cake”, yourcontent should be talking about cake decorating andgiving tips on how to decorate a cake. You want it tosound as natural as possible.
The key is to let it fow naturally as you write, notworrying about when or where to insert the keywords.Then once you’ve fnished writing the article, go backand insert the keywords wherever appropriate.
Tip:You also want make sure that you diversify your target keywords, and you do that by lookingout for synonyms of your targeted keywords. For example, a synonym of “Cake baking classes”can be mentioned as “Cake baking courses“.
COMPUFIELD
Robots.txt
What is a Robots.txt?
Search engines use bots or spiders to crawl the web,and if there are certain pages on your site that you donot want these bots to crawl through, you may use arobots.txt fle to instruct search engines not to crawl aparticular page.
However, only some bots obey the robots.txt fle (i.e.Google Bot and other major search engines), so theremay be spam bots that could still crawl your content.
For this reason, we recommend privatizing orpassword-protecting content that you want to keepconfdential.
How to Create a Robots.txt
To generate a robots.txt, you may create it manually ,or use a robots.txt tool generator. Once yourrobots.txt fle is generated, upload it to your domain’sroot server via cPanel or ftp. If you are unsure, contactyour web hosting provider.
Robots.txt
COMPUFIELD
Index and Noindex
Index or Noindex?
When search engines like Google crawl your pages,they will look to see whether you want your pages tobe indexed in their search results or not.
If for some reason you do not want any page in yoursite to show up on the search results, you may add arobots meta tag to an individual page to preventsearch engines from indexing it on the SRPs.
How do You Noindex a Page?
You can add a robots meta tag on any page to tellGoogle not to index any particular page.
Example of a robots meta tag in your page’s <head>section to tell search engines not to index your page:
Noindex a Page on Wordpress
If you're using Wordpress, you can skip the technicalprocess and easily select noindex from the page editorof any particular page.
However you frst need to install the Wordpress SEO plugin by Yoast.
COMPUFIELD
Rel=”Nofollow”
What is Rel=”Nofollow” Tag Used For?
Whenever you link to another website with an anchortext, you are passing some PageRank to the page youjust linked to.
PageRank will be further explained in the ExternalSEO section of this course.
Basically the more links a webpage gets, the higher thePageRank (measured on a scale of 1 to 100) of thewebpage.
Now there are some instances when you do not wantto pass PageRank to a particular source you link to. Forexample your blog comments section. Blogs are alwaysa target for web spammers trying to put links intocomments.
Google has link policies about linking to unrelated,spammy websites and if you are found linkingextensively to spammy websites, you could getpenalized by Google.
To prevent any link juice from passing on to a spammywebsite, the rel=”nofollow” tag is used.
How to Use the Rel=“Nofollow” Tag?
There are two ways to use the Rel=”Nofollow” attribute.
1. To block all links on a page from passing page rank, the following code is place the in the <head> section:
<meta name=”robots” content=”nofollow” />
2. To block a specifc link from passing page rank, the following code is used when creating an anchor text:
<a href=”http://examplelink.com” rel=”nofollow”>example link</a>
COMPUFIELD
Canonicalization
What is Canonicalization?
What is canonicalization? “Canonicalization is settingthe preferred version of a set of pages with highlysimilar content.” – as defned by Google.
www. or no www.
When you create a site, you have to option to set apreferred domain either:
http://www.example.com or
htpp://example.com
If you are using WordPress, you can navigate to theSettings => General and set your preferred domain.
You can also setup a Google Webmaster Tools accountand tell Google which is your preferred domain.
Types of URLs You Should Canonicalize
Example of a set of pages with dynamic url and highlysimilar content:
http://example.com/product-category/web-tools/wordpress-themes/?flter_license=20
http://example.com/product-category/web-tools/wordpress-themes/?flter_format=template
Why is Canonicalization Important?
When Google crawls your site and fnds several pageswith similar content, it may only index one version todisplay on the search results.
Therefore, if you want to specify to Google which pageis the one you them to index, you can do so by adding ahtml code:
<link rel=”canonical”href=”http://example.com/shop/product.php?item=psd-download”/>
in the <head> section of your page.
COMPUFIELD
Extended Site Links On SRPs
Extended Sitelinks on Search Results
If your site navigation is very well structured, searchengines like Google may add sitelinks to your searchresults pages.
Having sitelinks can have a positive effect on the Click-Through Rate (CTR) of your site’s pages, generatingmore visits to your site.
How Do I Get Extended Site Links?
Sitelinks are automatically generated. There are somefactors that Google uses to determine whether asitelink should show or not.
One of the factors is the popularity of the page (howmany visits on a particular page).
If you’d like to remove a sitelink from the searchresults, Google Webmaster Tools allows you to submita request to “demote” the sitelink.
COMPUFIELD
Avoid Broken Links (404 Pages)
Broken Links (404 Pages)
Broken links will take the user to a 404 page – a pagenotifying the user that “The page cannot be found”.
If you have one or two broken links within yourwebsite, you shouldn’t have too much to worry about.But if they aren’t fxed after some time and your 404broken links start to increase, then your rankings willstart to drop.
How to Check for Broken Links?
Use a free broken link checker tool such as Broken Link Check to spot and fx any broken linksfound within your entire site.
COMPUFIELD
Avoid Duplicate Content/Titles
Avoid Duplicate Titles
Creating unique, short but descriptive page titlesincrease your chances of any of your pages ranking onthe 1st page of the SRPs.
Avoid having duplicate titles or duplicate content, asthis confuses the search engines and either duplicatepages may not get indexed at all.
Taking Measures
If for any reason you decide to have duplicatedcontent, then you can take measures by addingnoindex / nofollow to the page.
Instead of having two pages with the same title (i.e.“Introduction”), expand the title a little bit (i.e.“introduction to SEO” and “Introduction to SocialMedia”)
DuplicateDuplicateContentContent
COMPUFIELD
Sitemaps
What is a Sitemap?
Sitemaps for a website are similar to internaldirectories in a shopping mall. Sitemaps help tellGoogle and other search engines the overall structureof your site, as well as deep pages into your site thatsearch engine bots may not otherwise discover.
It would be recommended to create 2 types ofsitemaps – One for the user, and one for the searchengines.
How to Create a Sitemap
A sitemap for users may just be a simple page withheaders and links to help the user navigate throughyour website at anytime. A sitemap for users can be inHTML format. A sitemap for search engines is in XMLformat (XML Sitemap).
For reference on how to create a sitemap manually, view this guide.
To generate a sitemap for your site automatically, click here.
For WordPress users, installing the Wordpress SEO Plugin by Yoast will auto generate asitemap for your WordPress site.
Submit Your Sitemap to Search Engines
To submit your sitemap to Google, create a Google Webmaster Tools account and submit yoursitemap through the admin panel.
To submit your sitemap to Bing, create a Bing Webmaster Tools account and submit yoursitemap through the admin panel.
There are a lot of things to take in to consideration when it comes to optimizing your site internally for searchengines. Google itself calculates hundreds of ranking factors before deciding which page is the most useful andrelevant to a user search query.
We’ve just gone through several major ranking factors, now let’s look at a couple more internal SEO factors totake note of and/or avoid.
COMPUFIELD
Do Not Overload Site With Ads
Avoid Overloading Your Site with Ads
Have you ever been to a site that is full of ad displaybanners, ad text links, ad popups and pop-unders?
Overloading your site with ads provides a poor userexperience and Google has measures in place todevalue pages that are overloaded with ads.
General Rule of Thumb
Cap your ads at 1 to 3 per page
Keep your ads out of the main content body. Placethem in the sidebar or header area.
COMPUFIELD
New Website SEO Checklist – Part 1
Create a new Google Account / Email Address
Install Google Analytics, Google Webmaster Tools, Bing Webmaster Tools
Check Google Webmaster Tools for 404/500 errors, duplicate content, missing titles
Check SEO Browser for technical errors: www.seo-browser.com, specifically 302 redirects that should be changed to 301 redirects
Find broken links
Use the Google AdWords keyword research tools, create your keyword list, consider searcher intent and difficulty, go for easy keywords first
Check competitor keywords using Link Diagnosis: Screaming Frog
Map keywords to your content (1-3 keywords per page)
Incorporate the keyword into the page URL
Title Tag should be 65 characters or less, most important keyword towards the frontCOMPUFIE
LD
New Website SEO Checklist – Part 2
Meta Description should be 155 characters or less, does not affect rankings but will affect click-through rates
H1 Tag – Heading tag, should contain the primary theme of the page
Body Copy – 100 words or more
Image ALT text – Every image should have one, descriptive and with a keyword
Internal Link Anchor Text – Should describe the content of the page it’s pointing to
Early backlink building – relevant sites only, in the content and with good anchor text, build slowly and consistently
Duplicate content – make sure you are not creating duplicate content, utilize 301 redirects, canonicals or Google WMT to remedy
www vs non-www – make sure to choose one or the other
absolute vs. relative URLs – use absolute URLs if possible
COMPUFIELD
New Website SEO Checklist – Part 3
Submit an XML sitemap in Google Webmaster Tools
Create a Robots.txt file
Claim accounts on the following pages for reputation management:
YouTube.com
Maps.Google.com
Local.Yahoo.com
Mobile – If necessary, create a single mobile landing page that can grab user information or direct them to contact information
Accessibility Stuff – Use Google Webmaster Tools - 404s and 500 errors and 302s instead of 301s, duplicate content, missing title tags, thin content
Social Account Setup – Facebook, Twitter, LinkedIn and Google+ COMPUFIE
LD
What It Takes To Win Online
Website
Technical
1) Make your website Responsive/Mobile Friendly2) It should load quickly as
possible
On-Page Optimization
1) Keyword Research 2) Title Tags
3) Meta Description Tag 4) Heading Tags
5) Image Optimization 6) Body Content
7) Internal Link Anchor Text
Off-Page Optimization
1) Link Building2) Blogging
3) Forum Posting4) Social Bookmarking5) Article Submission
6) Local Listing
Content Share
COMPUFIELD
What It Takes To Win Online
If you have haven’t updated your website in the last 5 yrs. or even 3 yrs. and it’s not mobile responsive…it’s going to hurt your ranking
Fix your website first & don’t worry about anything else until you have it sorted. Its part of you On page SEO
Make sure that your website is up to date. Google makes it very clear in the guidelines that “abandoned websites. Spammy content should be given the lowest ratings”
Make sure your website is user friendly. responsive, loads quickly as possible.
Update Your Website
COMPUFIELD
What It Takes To Win Online
On Page SEO Off Page SEO
COMPUFIELD
What It Takes To Win Online
Quality Content Share
COMPUFIELD
SEO Tools Everyone Should Use
Google Webmaster Tools
Google Analytics
Google AdWords Keyword Planner
PageSpeed Insights
Google Places for Business
The Screaming Frog SEO Spider
SEO Centro
SEMrush COMPUFIELD
Miscellaneous Techniques – Part 1
There are various other tips related to SEO. We have not categorized them into any special category and hence, putting these in miscellaneous category. Go through these tips one by one.
To-Don't List Don't keep hidden text on your webpages.
Don't create alternate image spamming by putting wrong keywords.
Don't use metatags stuffing.
Don't use frames and flash on your site.
Don't exchange your links with black listed sites. COMPUFIELD
Miscellaneous Techniques – Part 2
Don't try to fool your site visitors by using misspelled keyword.
Don't send spam emails to thousands of email IDs.
Don't use too much graphics on your site.
Don't create too many doorway pages.
Don't try to create duplicate content of pages.
Don't submit your website many times in a single search engine.
Don't use sub-directory depth more than 1-2.
Don't create too many dynamic pages. Try to convert them into static pages.
Don't bloat your pages with code.
Don't nest your pages COMPUFIE
LD
Miscellaneous Techniques – Part 3
To-Do ListThere are various other tips which can help you to optimize your website for many search engines.
Create logs of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google.
Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.
Create a homepage link to each and every webpage and provide easy navigation through all the pages.
Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.
Check your complete site for broken links. Broken links will reduce your other pages rank as wellCOMPUFIELD
