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Kensington – The Industry LeaderCreated the Kensington
security slot in 99% of all notebooks.
Cables designed to a higher standard
Patented T-Bar design = superior pull resistance
Providing more solutions…
Combination locks
Keyed locks
High Security Keyed locks
Custom Keyed solutions
• Master Access
• Supervisor Access
• Universal Access
Source: NPD – Through Dec 2008
Security Market Share Notebook Locks - All Channels
Kensington54%
Pc Guardian6%
Targus29%
Hewlett Packard
4%
Brenthaven1%
Codi Inc2%
Belkin2%
Lenovo2%
Security Go-to-Market PlanObjective:
Increase YOY Sales and GP by 5% while growing overall security market
Positioning:
Position Kensington as the technology and solutions leader to Enterprise, SMB and Public Institutions
Security Target MarketsCorporate
# of Employees
Enterprise/Large Business
1,000 and above
Small-Medium Business (SMB)
100-999
Small Office/Home Office
Below 100
Targeted Decision Maker
•IT Manager
•Facility Manager
•IT Manager •SMB VAR
•Owner
Purchase through
•OEM
•Large DMR (CDW)
•DMR (PC Connection)
•SMB VAR
•SMB VAR
•Retail/Etail
Physical Security Pain Points
•Compliance
•Ease of Deployment/Key Management
•Mobile vs. Stationary Employees
•Compliance
•Ease of Deployment/Key Management
•Mobile vs. Stationary Employees
•Compliance
•Mobile vs. Stationary Employees
Kensington Advantage
•Custom Keyed Options
•Offers variety of Desktop and notebook solutions
•Custom Keyed Options
•Offers variety of Desktop and notebook solutions
•Custom Keyed Options
•Offers variety of Desktop and notebook solutions
Security Target MarketsPublic Sector
Government
State & Local
Federal
Education
K-12
College Bookstores
Healthcare
Hospital/Ambulatory
Private Practice
Targeted Decision Maker
•Agency Procurement
•Contracts Admin
•IT Director
•District IT Manager
•Procurement Manager
•Store Manager
•IT Director
•Purchasing Manager
•Hospital CIO
Purchase through
•Large DMR •DMR
•VAR
•VAR
•DMR
Physical security pain points
•Compliance
•Deployment/Key Management
•Limited Budget for physical security
•Compliance
•Deployment/Key Management
•Limited Budget for physical security
•Compliance
•Deployment/Key Management
•Limited Budget for physical security
Kensington Advantage
•Custom Keyed Options
•Cost effective solutions
•Custom Keyed Options
•Cost effective solutions
•Custom Keyed Options
•Cost effective solutions
Security Target MarketsConsumer
Students Home Business
Targeted Decision Maker
•Parents
•Students
•Notebook owner •Notebook owner
Purchase through
•Retail – College Bookstore
•Etail
•Retail
•Etail
•Retail
•Etail
Physical security pain points
•Theft
•Limited Budget
•Theft
•Limited Budget
•Theft
•Limited Budget
Kensington Advantage
•Combination lock
•Solutions for variety of environments
•Solutions for variety of environments
•Solutions for variety of environments
Workstation/Desktop Environment• Custom Keyed Solutions
– MicroSaver® Keyed Duo Ultra Lock– MicroSaver® Keyed Duo Lock– MicroSaver® Custom Keyed Twin
Notebook Lock– MicroSaver® Desktop Lock– MicroSaver® Custom Keyed Cable
Memory Lock– MicroSaver® Custom Keyed
Expansion Loop
• Anchor Solutions– Partition Cable Anchor– Perma Dome Cable Anchor– Anchor Point (Screw on)– Adhesive Anchor Point– Mini Plate Anchor– CableSaver™– Universal Security Plates
Workstation/Desktop Environment• Custom Combination
Solutions– ComboSaver® Preset Combination
Notebook Lock– ComboSaver® Master Coded Combination
Ultra– ComboSaver® Master Coded Combination
Duo– ComboSaver® Master Coded –Expansion
Loop– ComboSaver® Master Coded Combination
LockAdministrative Tools– ComboSaver® ComboGenie
• Other Solutions– MemoryLock™ with Cable – Custom Keyed– MemorySaver Single Keyed– MemorySaver Master Keyed– MicroSaver® Flat Panel Monitor Lock– MicroSaver® Projector Lock– USB Lock with Cable Guard –Square– USB Lock with Cable Guard –Rectangular– USB Lock with Blockers
Mobile Environment• Custom Keyed
Solutions– MicroSaver® DS Custom Keyed
Notebook Lock– MicroSaver® Custom Keyed
Notebook Lock– MicroSaver® Custom Keyed Ultra
Notebook Lock– MicroSaver® Custom Configured
Lock– MicroSaver® DS Custom Keyed
Ultra-Thin Notebook Lock – coming in July
• Keyed Solutions– MicroSaver® DS Keyed Ultra-Thin
Notebook Lock– MicroSaver® DS Notebook Lock– MicroSaver® Notebook Lock
Consumer Environment• Combination Solutions
– ComboSaver® Combination Notebook Lock Ultra
– ComboSaver® Combination Notebook Lock
– ComboSaver® Combination Portable Notebook Lock –Blk, Red
– MicroSaver® Retail Pack
• Anchor Solutions– Partition Cable Anchor– Perma Dome Cable Anchor– Anchor Point (Screw on)– Adhesive Anchor Point– Mini Plate Anchor– CableSaver™– Universal Security Plates
Example 1• Large Corporation
– 200000 employees– 200 sites
• PC Configuration– 60% Desktop– 40% Laptop
• Additional equipment to lock down– Monitor, External Hard Drive
• Solution– MicroSaver Duo Ultra (No User Keys)
• For Workstations/Desks• Locks down Screens and Computer
– MicroSaver• For Laptop employees
– Expansion Loop• For additional equipment
– Custom Keyed to all the same Master Key– Deploy multiple master keys to each of the 200 sites– Anchors as needed – both dome anchor and partition cable anchor
Example 2• Large School District
– 200 computer labs
– 10000 teachers
• PC Configuration– 40 computers per lab– Each class room has a computer (60% desktop, 40% notebook)
• Additional equipment to lock down– Projectors
• Solution– Desktop MicroSaver – Supervisor Access (no user keys)– MicroSaver
• For Class rooms– MicroSaver Project Lock– Custom Keyed to all the same Master Key– Deploy multiple master keys (depending on the needs of the district)– Anchors for class rooms, – Cablesaver for Labs
• Prevent Mice/Keyboard from disappearing
Example 3• Medium Sized Corporation
– 1000 employees– 10 sites, plus field sales
• PC Configuration– 100% notebooks
• Additional equipment to lock down– None
• Deploys notebooks direct from reseller to employee
• Solution– K64599 MicroSaver Master Keyed, On Demand
• Each notebook order will now ship with the Custom Keyed lock• No order minimums