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Ads RBT
How it Works?
Advertising surrounds us we are constantly exposed to
advertising and promotional messages. Though advertising is
a powerful form of communication, enterprises are some-
times unable to create a truly intimate bond with their
targetmarket and gauge the effectiveness of their advertising
spend.
The search for a more personal advertising approach is
constant.
Comvivas Ads RBT offers a new way to engage with consum-
ers on a more personal level. With Ads RBT, subscribers
allow operators to rent out their ring back tones for promo-
tional purposes. Improved subscriber profiling techniques
enable more accurately targeted messages to be played to
callers improving the likelihood of brand recall.
Mobile as Advertising Medium
The effectiveness of Ads RBT as a promotional tool is
height-
ened by the attention the caller pays to the marketing
message - and the fact that a subscriber will receive many
calls
from a wide peer group, extending the reach and impact
ofpromotional communication.
For operators, Ads RBT offers a new revenue stream and the
opportunity to create innovative pricing strategies to
attract
subscribers and maintain loyalty.
Mobile Ads
Platform
2. Dia subscribes to the
Ads RBT service
1. Advertisers upload their ads,
categorizing the ads based on
target profile, date/time and
other criteria
4. Ads CRBT maps the advertiser
target segment profile with the
caller profile and informs theAds RBT platform
5. Advises the RBT platform to
play an aftershave ad as the
caller is male
6. Mobile Ads Platform play
the Gillette Ads
3. Jack calls Dia
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Operator Benefits
New Revenue Stream
Ads RBT creates a new revenue stream
Increased CRBT Penetration
Lowers the entry barrier of subscribers to the CRBT
service,increasing the operators CRBT subscriber base
Monetizes CRBT Inventory in the Network
Unused CRBT inventory is utilized with Ads RBT, resulting in
higher revenues from the CRBT service
Subscriber Benefits
Subscriber Rewards
Subscribers receive rewards, such as a limited number of
free SMS, free CRBT downloads, free calls for support of
Ads RBT
Product AwarenessImproves awareness of new products as callers
learn of the
latest offerings in the market
Advertiser Benefits
A New Channel
Ads RBT offers a new media over which to advertise
Ads RBT
Gurgaon Office
A-26, Info CitySector 34
Gurgaon 122001
Haryana, IndiaT: +91-124-4819000
F: +91-124-4819777
Regd. Office
Bharti Crescent1, Nelson Mandela Road
Vasant Kunj, Phase II
New Delhi 110070India
Bangalore Office
4, 12th KmBellary Road, Jakkur
Bangalore 560064
IndiaT: +91-80-43401600
F: +91-80-28565854
Mumbai Office
Unit 1-4, 1st Floor, Paradigm TowerTower B, Mindspace
Malad(W), Mumbai 400064,
IndiaT: +91-22-40774300
F: +91-22-40774333
Comviva is the leading provider of end-to-end mobile VAS
solutions in emerging markets. Comvivas extensive portfolio of
solutions powers content, commerce and community-focusedrevenues
for operators, whilst its managed VAS services and customer
lifecycle management offerings streamline operations and enable
delivery of an enhanced end-user service experience,
ultimately driving revenue growth. With mobile operator
customers in more than 80 countries worldwide, Comvivas solutions
enrich the l ives of over 500 million people globallyTo learn more,
visit www.comviva.com or contact us at [email protected]
Comviva has representative offices in UAE, UK, South Africa,
Singapore and Thailand. All
trade marks, trade names, symbols, images, and contents etc.
used in this document arethe proprietary information of Comviva
Technologies Limited. Unauthorized copying and
distribution is prohibited.2009 Comviva Technologies
Limited.
All Rights Reserved
Features
Plug n Play Solution
Operators with Comvivas CRBT solution can imme-
diately offer Ads RBT on their existing platform
Permission Based Service
Subscribers opt-in for the Ads RBT service
Profiling and Personalization Engine
A strong profiling engine captures the callers profile
and generates relevant, personalized adsCampaign Management
Ability to manage ad campaigns throughout the
lifecycle
Persuasive Engagement Model to Increase
Click-through Rates
Subscribers can register interest in the ad and receive
further information by pressing a predefined key
High Click-through Rates
As Ads RBT receives the callers undivided attention, there
is
a strong likelihood of callers clicking through to receive
more
information
Improved Engagement
Ads RBT enables advertisers to create a strong bond
withconsumers due to the personalized nature of the service.
Ads Server
Central
Database
Campaign Mgmt
System
Profiling and
Targeting System
MIS, Reporting
and Analysis
Ad
Creation System
Reward
and EngineSelf Care
Ad Engine
Policy
O
A
M
CRBT Media Players
AdsManagement
Modules
Media Sales
Partner
Ads/Media
Agency
Ad injection and
interactivity
