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Concept Master PlanBroward County Convention Center Master Plan StudyFort Lauderdale, FL
05.06.14
HKS I Urban Design Studio
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May 6
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• Create an Iconic Waterfront Destination
• Integrate existing community assets and
business
• Explore building design that creates the
sense of place
• Promote multi-modal transportation
• Encourage sustainable development
Design Principles
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Options
1
3
2
4
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1. Expand Convention Center towards the Water
Partial
Garage
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2. Provide Waterfront Hotel
Partial
Garage
Partial
Garage
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3. Provide Outdoor Space
Partial
Garage
Partial
Garage
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4. Engage Community
Partial
Garage
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5. Create Commercial Harbor
Partial
Garage
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17th Street Arrival
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17th Street Arrival Today
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Hotel
Convention
Convention
Vehicular Arrival
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Transit Plaza
The WAVE
Shuttle/Bus Water Taxi
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Esplanade and Community Access
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Multi-Level Esplanade
Upper
Middle
Lower
Ground Floor EL. +14’
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Waterfront Park
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Waterfront Park Event Space
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Entertainment Plaza
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The Jetty
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The Commercial Harbor
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Uninviting Water Today
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Ground Floor Retail/Entertainment
12,000 GSF
23,000 GSF
53,000 GSF
HOTEL
LOBBY
CONVENTION
Hotel Retail 35,000 GSF
Other Retail/Entertainment 95,000 GSF
Total 130,000 GSF
12,000 GSF
SPECIAL
ROOM
30,000 GSF
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Convention Center Expansion
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Multi Purpose Room
Junior Ball Room Meeting Rooms
Entertainment
Special Room
Exist.
Convention
Center
E-W Section
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Special Room
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Headquarters Hotel
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Arrival
Retail
Retail
Lobby
BOH
P
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Sky Lobby
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Terraces
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Terraces
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View from the Rooms
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Portside/Future West Expansion
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Element 1Convention Expansion/Hotel
Element 2Jetty/Commercial Harbor
Element 3Portside/West Expansion
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