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Fundraising
Kansas City Symphony League
Concerto a Venezia
Kansas City Symphony Orchestra
Group 2
THE KANSAS CITY
SYMPHONY LEAGUE
Presented by Ursula Terrasi
2013 Ball Chairman
2
CELEBRATING 30 YEARS OF
EXCELLENCE!
KANSAS CITY SYMPHONY BALL
1983 - 2013
I.
3
II. 2013 Objectives Accomplished:
INCREASE:
Revenue by 82 % to $1,267,000
Attendance by 50% to 750 Guests
Profit by 101% to $1090,000
DECREASED:
Expenses from 22% of Revenue to 14%
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2013 BALL STRATEGIES
A. Retain Existing Attendees
B. Attract New and Younger Attendees:
Concert Ticketholders
Community Leaders
Create Partnerships with: Businesses,
Exceptional Local Talentand
Community Performing Arts Schools
C. Raise Awareness of Symphony’s Accomplishments
III.
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“ Our Fearless Tactics to
Increase Fundraising and
Make
Forever Friends”
IV.
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Create a Buzz1. Tactic
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Create a “Fun” Unique Brand and Theme
2. Tactic
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Diversify Event Space
Union Station Piazza San Marco
3. Tactic
Perfect Ambiance – several obstacles to overcome
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Develop Special Giving Level
Celebrate Our
Milestones:
30th Anniversaries&
Honoring
Community
Leaders
4. Tactic
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Initiate Community
Outreach/Partnerships:
A. National/Local Based
Jewelry Store
B. Award WinningGraphicArtist
5. Tactic
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C . Legendary Italian Chef
Lidia Bastianich
Donated Benefactor Party
D. Local Merchants
Hosted Shopping Nights
E . Retail Liquor Stores
and Distributor
5. Tactic
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Kansas City Born,
World Renowned
Tenor –
Vinson Cole
University of
Missouri at
Kansas City
Conservatory of
Music and Dance
Young Artist
April Martin
5. Tactic
F.
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A Magical Evening !
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