Confederate Flag Ruling

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    IN THE UNITED STATES COURT OF APPEALS

    FOR THE FIFTH CIRCUIT

    No. 13-50411

    TEXAS DIVISION, SONS OF CONFEDERATE VETERANS,

    INCORPORATED, a Texas Corporation; GRANVEL J. BLOCK, Individually;

    RAY W. JAMES, Individually,

    PlaintiffsAppellants

    v.

    VICTOR T. VANDERGRIFF, In His Official Capacity as Chairman of theBoard; CLIFFORD BUTLER, In His Official Capacity as a Member of the

    Board; RAYMOND PALACIOS, JR., In His Official Capacity as a Member of

    the Board; LAURA RYAN, In Her Official Capacity as a Member of the

    Board; VICTOR RODRIGUEZ, In His Official Capacity as a Member of the

    Board; MARVIN RUSH, in his official capacity as a Member of the Board;

    JOHN WALKER, III, In His Official Capacity as a Member of the Board;

    BLAKE INGRAM, In His Official Capacity as a Member of the Board,

    DefendantsAppellees

    Appeals from the United States District Court

    for the Western District of Texas

    Before SMITH, PRADO, and ELROD, Circuit Judges.

    EDWARD C. PRADO, Circuit Judge:

    The Texas Division of the Sons of Confederate Veterans and two of its

    officers (collectively Texas SCV) appeal the district courts grant of summary

    judgment in favor of Victor T. Vandergriff, Chairman of the Texas Department

    of Motor Vehicles Board, and seven other board members (collectively the

    Board). Texas SCV argues that the Board violated its First Amendment right

    United States Court of AppealsFifth Circuit

    FILEDJuly 14, 2014

    Lyle W. CayceClerk

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    to free speech when the Board denied Texas SCVs application for a specialty

    license plate featuring the Confederate battle flag. The district court rejected

    Texas SCVs arguments and found that the Board had made a reasonable,

    content-based regulation of private speech. We disagree, and because the

    Board engaged in impermissible viewpoint discrimination, we reverse.

    I. BACKGROUND

    The State of Texas requires that all registered motor vehicles display a

    license plate. Tex. Transp. Code Ann. 504.943; 43 Tex. Admin. Code 217.22.

    Texas offers a standard-issue license plate, but, for an additional fee, drivers

    may display a specialty license plate on their vehicles. See Tex. Transp. Code

    Ann. 504.008. Under Texas law, there are three different ways to create a

    specialty license plate. First, the legislature can create and specifically

    authorize a specialty license plate. Seeid. 504.601504.663. Second, any

    individual or organization can create a specialty plate through a third-party

    vendor. Id. 504.6011(a). The Texas Department of Motor Vehicles Board

    must approve any plates created through the private vendor. 43 Tex. Admin.

    Code 217.40.

    The third and final means of creating a specialty license plate is at issue

    in this case. The Texas Department of Motor Vehicles Board can issue a new

    specialty plate, either on its own or in response to an application from a

    nonprofit organization. Tex. Transp. Code Ann. 504.801(a). When a

    nonprofit organization proposes a plate, the Board must approve the plates

    design and may refuse to create a new specialty license plate if the design

    might be offensive to any member of the public. Id. 504.801(c). The proceeds

    from the sale of these specialty license plates go to either the Texas

    Department of Motor Vehicles or to a state agency of the nonprofit

    organizations choosing. Id. 504.801(b), (e).

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    Texas SCV, a nonprofit organization that works to preserve the memory

    and reputation of soldiers who fought for the Confederacy during the Civil War,

    applied for a specialty license plate through this third process. Texas SCVs

    proposed plate features the SCV logo, which is a Confederate battle flag framed

    on all four sides by the words Sons of Confederate Veterans 1896. A faint

    Confederate flag also appears in the background of the proposed plate. The

    word Texas is at the top of the plate in bold text, and Sons of Confederate

    Veterans runs in capitalized letters along the bottom of the plate. An outline

    of the state of Texas appears in the top, right corner of the proposed plate.

    Texas SCV submitted its application in August 2009 to the Texas

    Department of Transportation, which was the agency responsible for

    administering the specialty license plate program at the time. The

    Department of Transportation put Texas SCVs proposed plate to a vote of its

    seven-member panel. During the first vote, three members voted to approve

    the plate, and two members voted against; two members failed to vote despite

    repeated efforts to encourage them to cast their vote. Instead of moving the

    plate to the public comment period, the Department of Transportation chose to

    hold another vote. During this second vote, one member voted to approve the

    plate, four voted against, and two members again failed to vote. The

    Department of Transportation then denied Texas SCVs application.

    The Texas Department of Motor Vehicles subsequently assumed

    responsibility for administering the specialty license plate program, and Texas

    SCV renewed its application for a specialty license plate with the Board. The

    Board invited public comment on Texas SCVs proposed plate on its website

    and set a date for final review of the plate. Eight of the nine members of the

    Board were present for the final review meeting, and their vote was

    deadlocked, four in favor and four against the plate. The Board rescheduled

    the vote, in the hope that all Board members would be able to be present for

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    the vote. Many members of the public attended the Board meeting where the

    second vote was scheduled to occur. Texas SCVs proposed plate elicited

    numerous public comments; while some were in favor, the majority were

    against approving the plate. At its second vote, the Board unanimously voted

    against issuing Texas SCVs specialty plate. The Boards resolution explaining

    its decision stated:

    The Board . . . finds it necessary to deny [Texas SCVs] plate design

    application, specifically the confederate flag portion of the design,

    because public comments have shown that many members of the

    general public find the design offensive, and because such

    comments are reasonable. The Board finds that a significant

    portion of the public associate the confederate flag withorganizations advocating expressions of hate directed toward

    people or groups that is demeaning to those people or groups.

    Texas SCV sued in federal district court under 42 U.S.C. 1983,

    asserting violations of its rights under the First and Fourteenth Amendments.

    Both parties moved for summary judgment, and the district court granted the

    Boards motion. First, the district court found that the specialty license plates

    were private, not government, speech. The court then analyzed Texas SCVs

    claims under the First Amendment and found that (1) the specialty license

    plate program was a nonpublic forum; (2) the Boards rejection of Texas SCVs

    plate was a content-based restriction on speech, rather than a viewpoint-

    based limitation; and (3) the content-based regulation was reasonable. Thus,

    the district court concluded that the Board had not violated Texas SCVs rights

    under the First Amendment and entered judgment for the Board.1 Texas SCV

    timely appealed.

    1The district court did not reach Texas SCVs claim that the Board had violated its

    rights under the Fourteenth Amendment, and Texas SCV does not raise its Fourteenth

    Amendment argument on appeal.

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    II. JURISDICTION

    Neither party has argued that this Court lacks jurisdiction, but federal

    courts have a duty to consider their subject matter jurisdiction sua sponte. See

    Gonzalez v. Thaler, 132 S. Ct. 641, 648 (2012). In Henderson v. Stalder, 407

    F.3d 351 (5th Cir. 2005), we were asked to decide whether Louisianas specialty

    license plate program discriminated against pro-choice views in violation of the

    First Amendment. Id.at 352. Instead of reaching the merits, we held that

    the Tax Injunction Act (TIA), 28 U.S.C. 1341, barred the suit, and we

    vacated and remanded with instructions for the district court to dismiss the

    case for lack of jurisdiction. Id. at 360. Because this case involves a seemingly

    similar fact pattern, we first consider whether the TIA bars the instant case.

    Under the TIA, [t]he district courts shall not enjoin, suspend or restrain

    the assessment, levy or collection of any tax under State law where a plain,

    speedy and efficient remedy may be had in the courts of such State. 28 U.S.C.

    1341. But, the TIA will not deprive federal courts of jurisdiction when (a) the

    fees charged by the state are not taxes for purposes of TIA, or if (b) Hibbs v.

    Winn, 542 U.S. 88 . . . (2004) can be read to encompass this suit. Henderson,

    407 F.3d at 354. Hibbsopens the doors to federal court where the TIA might

    otherwise bar the suit if (1) a third party (not the taxpayer) files suit, and (2)

    the suits success will enrich, not deplete, the government entitys coffers. Id.

    at 359 (citing Hibbs, 542 U.S. at 10509).

    We hold that the TIA does not bar this suit because this case falls under

    the Hibbsexception.2 The first part of Hibbsis met because Texas SCV is a

    2In Henderson, this Court concluded that the charges Louisiana citizens paid for the

    states Choose Life specialty license plate were taxes, not fees. 405 F.3d at 35659.

    Although there are differences between how the specialty license plate in Henderson and the

    specialty license plate here were created, we do not decide whether the charges for the

    specialty license plate here are taxes or fees. Because we hold that the Hibbs exception to

    the TIA applies, we have no reason to consider whether the first exception to the TIA applies.

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    third party. See Hibbs, 542 U.S. at 108 ([The TIA] has been read to restrain

    state taxpayers from instituting federal actions to contest their liability for

    state taxes, but not to stop third parties from pursuing constitutional

    challenges to tax benefits in a federal forum.). The second part of Hibbs is

    also met because, if Texas SCV succeeds in having its specialty license plate

    issued, it will actually enrich the state. See Tex. Transp. Code 504.801(e)

    (explaining that the fees collected for specialty license plates reimburse the

    Board for administrative costs and also go to the credit of the states specialty

    license plate fund or the Texas Department of Motor Vehicles fund).

    Because the TIA does not bar this suit, the district court had jurisdiction

    pursuant to 28 U.S.C. 1331. We have jurisdiction over this appeal of a final

    decision of a district court under 28 U.S.C. 1291.

    III. STANDARD OF REVIEW

    We review the district courts grant of summary judgment de novo.

    Elizondo v. Green, 671 F.3d 506, 509 (5th Cir. 2012). We apply the same

    standard as the district court, and summary judgment is appropriate when

    the movant shows that there is no genuine dispute as to any material fact and

    the movant is entitled to judgment as a matter of law. Fed. R. Civ. P. 56(a);

    see alsoElizondo, 671 F.3d at 509.

    IV. DISCUSSION

    This case presents two primary issues on appeal. First, we must

    determine whether the speech on specialty license plates is government speech

    or private speech. If we conclude that the speech is private speech, we must

    then ask whether the Boards decision to reject Texas SCVs specialty license

    plate was a permissible content-based regulation or impermissible viewpoint

    discrimination. We address each issue in turn.

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    A. Government Speech or Private Speech

    As a threshold matter, we must decide if the speech at issue is

    government speech. A government entity has the right to speak for itself.

    . . . [I]t is entitled to say what it wishes, and to select the views that it wants

    to express. See Pleasant Grove City, Utah v. Summum, 555 U.S. 467, 46768

    (2009) (alteration in original) (citations and internal quotation marks omitted).

    The Free Speech Clause restricts government regulation of private speech; it

    does not regulate government speech. Id.at 467. Thus, if we conclude that

    the speech in this case is government speech, the analysis ends because there

    has been no First Amendment violationin fact, the First Amendment would

    not even apply. See id.(If [Pleasant Grove City and its local officials] were

    engaging in their own expressive conduct, then the Free Speech Clause has no

    application.). If, however, we determine that the speech in question is private

    speech, we must then apply traditional First Amendment principles and

    analyze whether the Board violated Texas SCVs right to free speech.

    The parties disagree over the standard we should apply to determine

    whether Texas SCVs proposed plate is government speech. Texas SCV

    maintains that Justice Souters concurrence in Summumsets out the best test

    for determining government speech: whether a reasonable and fully informed

    observer would understand the expression to be government speech. See id. at

    487 (Souter, J., concurring). Texas SCV argues that any reasonable observer

    would view a specialty license plate as the speech of the individual driving the

    car. The Board also relies on the Supreme Courts opinion in Summum, but

    argues that speech is government speech when it is under the govenrments

    effective control. Because the specialty license plates are state-approved and

    the state owns the design, the Board urges this is government, not private,

    speech.

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    The government speech doctrine is recently minted, see id. at 481

    (Stevens, J., concurring), and neither the Supreme Court nor this Court has

    articulated a test to identify government speech. To determine whether the

    specialty license plates are government or private speech, we look to the two

    opinions where the Supreme Court has most clearly formulated the

    government speech doctrine, Johanns v. Livestock Marketing Assn, 544 U.S.

    550 (2005), and Summum. As we explain, when we compare this case to

    Johanns and Summum and consider the Supreme Courts method of deciding

    those two cases, we conclude that the speech here is private speech.

    In Johanns, the Supreme Court held that a promotional campaign to

    encourage beef consumption that the government effectively controlled was

    government speech. Id.at 560. The government did not pay for the campaign

    itself; instead, it funded the campaign by charging an assessment on all sales

    and importation of cattle and on imported beef products. Id. at 554. The

    government, though, had set out the overarching message and some of its

    elements and had final approval authority over every word used in every

    promotional campaign. Id. at 561. Thus, because the message in the

    promotional campaign was from beginning to end the message established by

    the Federal Government, the campaign was government speech. Id.at 560.

    Summum, however, shows that the Supreme Court did not espouse a

    myopic control test in Johanns. ACLU of N.C. v. Tata, 742 F.3d 563, 570 (4th

    Cir. 2014). In Summum, the Supreme Court held that Pleasant Grove City,

    Utah (the City) had not violated the First Amendment free speech rights of

    Summum, a religious organization, when the City refused to erect a permanent

    monument that Summum had tried to donate and place in a public park. The

    Court held there was no First Amendment violation because the Citys

    decision to accept certain privately donated monuments while rejecting

    [Summums] is best viewed as a form of government speech. Summum, 555

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    U.S. at 481. The Supreme Court noted that the City effectively controlled

    the messages sent by the monuments in the Park by exercising final approval

    authority over their selection. See Summum, 555 U.S. at 473 (quoting

    Johanns, 544 U.S. at 56061)). But, the Court did not base its holding on Citys

    control over the permanent monuments. Instead, its conclusion focused on the

    nature of both permanent monuments and public parks. The Court explained

    that governments have historically used monuments, such as statues,

    triumphal arches, and columns, to speak to the public. Id. at 470. These

    [p]ermanent monuments displayed on public property typically represent

    government speech. Id.The Court also recognized that public parks are a

    traditional public forum. See, e.g., id. at 469 (With the concept of the

    traditional public forum as a starting point . . . .). Public parks are often

    closely identified in the public mind with the government unit that owns the

    land. Id. at 472. Thus, given the context, there was little chance that

    observers [would] fail to appreciate that the government was the speaker. Id.

    at 471.

    Considering the emphasis on context and the publics perception of the

    speakers identity in Summum, we think the proper inquiry here is whether

    a reasonable and fully informed observer would understand the expression to

    be government speech, as distinct from private speech the government chooses

    to oblige. Id.at 487 (Souter, J., concurring); see alsoRoach v. Stouffer, 560

    F.3d 860, 867 (8th Cir. 2009) (Our analysis boils down to one key question:

    whether, under all the circumstances, a reasonable and fully informed observer

    would consider the speaker to be the government or a private party.); Choose

    Life Ill., Inc. v. White, 547 F.3d 853, 863 (7th Cir. 2008) (identifying

    government speech by asking [u]nder all the circumstances, would a

    reasonable person consider the speaker to be the government or a private

    party).

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    Here, the differences between permanent monuments in public parks

    and specialty license plates on the back of personal vehicles convince us that a

    reasonable observer would understand that the specialty license plates are

    private speech. Unlike their treatment of permanent monuments, states have

    not traditionally used license plates to convey a particular message to the

    public. Rather, license plates have primarily been a means of identifying

    vehicles. See Wooley v. Maynard, 430 U.S. 705, 716 (1977) (explaining that one

    of the reasons the state had asserted an interest in including its motto on state

    license plates was to facilitate[] the identification of passenger vehicles); Tex.

    Transp. Code Ann. 504.001504.948 (effecting a vehicle registration

    scheme); see also id. 504.005 (mandating that each license plate have a

    unique identifier). License plates also do not have the permanent character

    of monuments in public parks. See Summum, 555 U.S. at 464, 480 (contrasting

    permanent monuments with temporary displays and transitory expressive

    acts). An individual may choose a new specialty license plate every year

    simply by paying a fee, seeTex. Transp. Code Ann. 504.008, and an individual

    registers for a new license plate any time he or she moves to a new state.

    Further, while public parks have traditionally been closely identified in

    the public mind with the government and have play[ed] an important role in

    defining the identity [of] a city, the same cannot be said for license plates and

    the backs of cars. See Summum, 555 U.S. at 472. In Wooley, the Supreme

    Court held that New Hampshire could not force its citizens (the plaintiffs were

    Jehovahs Witnesses) to bear the Live Free or Die motto on standard issue

    license plates because it would be a violation of their First Amendment rights.

    430 U.S. at 717. The Court never discussed whether the plates were

    government or private speech. Instead, it presumed that the license plates

    were private speech, engaged in a First Amendment analysis, and explicitly

    stated that because a car was private property, the government could not

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    force individuals to bear a license plate with New Hampshires motto. Id. at

    713. Thus, the Supreme Court has indicated that license plates, even when

    owned by the government, implicate private speech interests because of the

    connection of any message on the plate to the driver or owner of the vehicle.

    Sons of Confederate Veterans, Inc. ex rel. Griffin v. Commr of Va. Dept of Motor

    Vehicles, 288 F.3d 610, 621 (4th Cir. 2002) (citing Wooley, 430 U.S. at 717).

    And while the plates at issue in Wooleywere standard-issue plates, here a third

    party designed and submitted the specialty license plate, making the

    connection between the plate and the driver or owner of the car even closer.

    See Matwyuk v. Johnson, No. 2:13CV284, 2014 WL 2160448, *13 (W.D.

    Mich. May 23, 2014) (discussing Summumand concluding that vanity plates

    are viewed as defining the identity of the driver of the vehicle bearing them . .

    . . and that [t]herefore, no reasonable government official . . . would have

    believed that [the vanity plate] constituted government speech).

    Moreover, this case does not present the unworkable system that the

    Supreme Court feared would be created [i]f government entities must

    maintain viewpoint neutrality in their selection of donated monuments. See

    Summum, 555 U.S. at 479. The Summum Court noted the well founded

    concerns that requiring viewpoint neutrality would force the City to either

    brace themselves for an influx of clutter or face the pressure to remove

    longstanding and cherished monuments. Id.at 479. By contrast, here there

    is no danger of having too many specialty license plates because they do not

    take up physical space, nor is there a finite amount of space available for

    specialty plates. Indeed, whereas the park in Summum contained fifteen

    monuments, there are currently over 350 specialty plates in Texas. The Board

    has given no indication that there is any limit to the number of designs it will

    accept. Thus, given the differences between permanent monuments in public

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    parks and specialty license plates on the back of cars, Summum does not

    dictate that specialty license plates are government speech.

    Our conclusion that specialty license plates are private speech is

    consistent with the majority of other circuits that have considered the issue.

    SeeRoach, 560 F.3d at 867 (specialty plates are private speech);Arizona Life

    Coal. v. Stanton, 515 F.3d 956, 968 (9th Cir. 2008) (Choose Life plate with

    logo depicting the faces of two young children was private speech); White, 547

    F.3d at 863 (Messages on specialty license plates cannot be characterized as

    the governments speech); Sons of Confederate Veterans, 288 F.3d at 621

    (SCVs special plates constitute private speech.).3 Although only Roachwas

    decided after Summum, the Eighth Circuit did not think that Summum

    mandated that the specialty license plates were government speech. 650 F.3d

    at 868 n.3. And for the reasons we explained above, we agree.

    The Board, though, urges us to follow the Sixth Circuits decision in

    ACLU of Tennessee v. Bredesen, 441 F.3d 370 (6th Cir. 2006), where the Sixth

    Circuit held that a specialty license plate was government speech. The Board

    claims Bredesens holding extends to all specialty plates approved by state

    officials and can serve as a model for this Court. We disagree. The Sixth

    Circuits conclusion that specialty license plates are government speech makes

    it the sole outlier among our sister circuits. And the Sixth Circuit reached that

    holding based on facts different from those in the instant case: the Tennessee

    legislature itself had passed an act specifically authorizing, creating, and

    3InByrne v. Rutledge, 623 F.3d 46 (2d Cir. 2010), the Second Circuit treated Vermont

    vanity plates as private speech. 623 F.3d at 5354. The state did not argue that the vanity

    license plates were government speech before the district court, and though the state raised

    that argument on appeal, the Second Circuit declined to consider the issue. Byrne, 623 F.3d

    at 53 n.7 (explaining that it is a well-established general rule that an appellate court will

    not consider an issue raised for the first time on appeal). Because Byrne did not analyze

    whether the vanity license plates were government or private speech, we do not include it

    here.

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    issuing a Choose Life specialty license plate. Bredesen, 441 F.3d at 372, 376.

    We think this distinction alone is sufficient to warrant a different outcome

    here. But even if it were not, we would decline to followBredesenbecause the

    Sixth Circuits analysis cannot be reconciled with Supreme Court precedent,

    specifically Wooley. See id. at 386 (Martin, J., dissenting) (explaining that

    Wooley found the message on the license plate was private, even though the

    government had crafted and had ultimate control over the message); see

    also White, 547 F.3d at 863 (characterizing the Sixth Circuits conclusion in

    Bredesenas flawed in part because of the difficulty in squaring the decision

    with Wooley).

    As the Supreme Court has acknowledged, [t]here may be situations in

    which it is difficult to tell whether a government entity is speaking on its own

    behalf or is providing a forum for private speech. Summum, 555 U.S. at 470.

    But considering the situation here, we are confident that a reasonable observer

    would know that a specialty license plate is the speech of the individual driving

    the car. Thus, we hold that specialty license plates are private speech.4

    4The dissent asserts that the majoritys analysis presents a false dichotomy that the

    speech must be only government or only private speech. But this is not so. Here, the

    reasonable observer test implicitly recognizes that specialty plates may have elements of both

    government and private speech. Ultimately, if a reasonable and fully informed observer

    would understand the expression to be government speech, then it is just that. As we explain

    in the opinion, however, a reasonable observer would understand specialty plates to be

    private speech. In any event, we need not discuss or adopt a hybrid speech doctrine. Neither

    party has briefed the concept of hybrid speech or asked for the court to adopt such a doctrine.

    Nor has the Supreme Court addressed a hybrid speech doctrine.

    Moreover, only the Fourth Circuit has discussed hybrid speech in evaluatingrestrictions of specialty license plates. See Tata, 742 F.3d at 56869 & n.4; Planned

    Parenthood of S.C., Inc. v. Rose, 361 F.3d 786, 794, 800, 801 (4th Cir. 2004). In both opinions,

    the Fourth Circuit considered specialty license plates that the state legislature had

    specifically authorized. Tata, 742 F.3d at 566; Rose, 361 F,3d at 788. The Fourth Circuit

    used a traditional First Amendment analysis to hold, as we do, that a specialty license plate

    restriction constituted viewpoint discrimination. SeeTata, 742 F.3d at 575; Rose, 361 F.3d

    at 794 (My conclusion that the speech is mixed (both government and private) does not end

    the discussion, however. I must go on to consider whether the State has engaged in viewpoint

    discrimination and whether it may engage in viewpoint discrimination . . . .).

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    B. Content-Based Regulation or Viewpoint Discrimination

    Because the specialty plate program is private speech, we must next

    determine whether the Boards rejection of Texas SCVs proposed plate was a

    permissible content-based regulation or impermissible viewpoint

    discrimination. Making this determination can at times be difficult because

    the distinction between a content-based regulation and viewpoint

    discrimination is not a precise one. Rosenberger v. Rector & Visitors of the

    Univ. of Va., 515 U.S. 819, 831 (1995).

    It is axiomatic that the government may not regulate speech based on

    its substantive content or the message it conveys. Id. at 828. Thus, the

    government may not favor one speaker over another, discriminat[e] against

    speech because of its message, or target particular views taken by speakers

    on a subject. Id. at 82829 (citations omitted). Viewpoint discrimination is

    presumptively impermissible for private speech. See id. at 830 ([V]iewpoint

    discrimination . . . is presumed impermissible when directed against speech

    otherwise within the forums limitations. (citation omitted));Perry Educ. Assn

    v. Perry Local Educators Assn, 460 U.S. 37, 46 (1983) (explaining that, in a

    nonpublic forum, the state may not regulate speech in an effort to suppress

    expression merely because public officials oppose the speakers view (citation

    omitted)). On the other hand, we are also aware that content discrimination

    . . . may be permissible if it preserves the purposes of [the] limited forum.

    Rosenberger, 515 U.S. at 830. In distinguishing between these two types of

    discrimination, the Supreme Court has explained viewpoint discrimination is

    an egregious form of content discrimination that is a subset or particular

    instance of the more general phenomenon of content discrimination. Id.at

    82931 (citation omitted).

    Texas SCV argues that the Boards denial of Texas SCVs proposed plate

    was viewpoint discrimination, because the Board endorsed the viewpoint of

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    those offended by the Confederate battle flag and discriminated against the

    view [of Texas SCV] that the flag is a symbol honoring the Confederate soldier,

    history, and Southern heritage. The Board counters that its decision was not

    viewpoint discrimination because it did nothing to disparage Texas SCVs view

    of the Confederate flag, nor did it reject the proposed plate merely because the

    Board opposed Texas SCVs view. The Board argues it made its decision based

    solely on the objective inquiry of how members of the public would react to

    Texas SCVs license plate.

    We agree with Texas SCV and hold that the Board engaged in

    impermissible viewpoint discrimination and violated Texas SCVs rights under

    the First Amendment. In explaining its denial of Texas SCVs application, the

    Board stated it denied the plate, specifically the confederate flag portion of

    the design, because public comments have shown that many members of the

    general public find the design offensive. By rejecting the plate because it was

    offensive, the Board discriminated against Texas SCVs view that the

    Confederate flag is a symbol of sacrifice, independence, and Southern heritage.

    The Boards decision implicitly dismissed that perspective and instead credited

    the view that the Confederate flag is an inflammatory symbol of hate and

    oppression. Texass specialty license plate program features a number of

    plates that honor veterans, including Korea Veterans, Vietnam Veterans,

    Woman Veterans, Buffalo Soldiers, Operation Iraqi Freedom, and World War

    II Veterans. Given Texass history of approving veterans plates and the

    reasons the Board offered for rejecting Texas SCVs plate, it appears that the

    only reason the Board rejected the plate is the viewpoint it represents.

    We understand that some members of the public find the Confederate

    flag offensive. But that fact does not justify the Boards decision; this is exactly

    what the First Amendment was designed to protect against. Turner

    Broadcasting System, Inc. v. F.C.C., 512 U.S. 622, 641 (1994) (Government

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    action that stifles speech on account of its message . . . pose[s] the inherent risk

    that the Government seeks not to advance a legitimate regulatory goal, but to

    suppress unpopular ideas or information or manipulate the public debate

    through coercion rather than persuasion.). As the Supreme Court has already

    recognized, any suggestion that the Governments interest in suppressing

    speech becomes more weighty as popular opposition to that speech grows is

    foreign to the First Amendment. See United States v. Eichman, 496 U.S. 310,

    318 (1990). [T]he fact that society may find speech offensive is not a sufficient

    reason for suppressing it. Indeed, if it is the speakers opinion that gives

    offense, that consequence is a reason for according it constitutional protection.

    Simon & Schuster Inc. v. Members of N.Y. State Crime Victims Bd., 502 U.S.

    105, 108 (1991) (citations and internal quotation marks omitted).

    Further, the Boards might be offensive to any member of the public

    standard lacks specific limiting standards, which gives the state unbridled

    discretion that permits viewpoint discrimination. Prime Media, Inc. v. City of

    Brentwood, 485 F.3d 343, 351 (6th Cir. 2007). Indeed, the most recent license

    plate case to be decided by a federal court, Matwyuk v. Johnson, held just this.

    Matwyuk involved Michigans vanity plate program, which did not allow any

    license plate configurations that might carry a connotation offensive to good

    taste and decency. Matwyuk,2014 WL 2160448, at *1. The Matwyukcourt

    held that this offensive standard impermissibly permits the . . . State to deny

    a license plate application based on viewpoint because the statute lacks

    objective criteria, and thus confers unbounded discretion on the

    decisionmaker. Id.at *10 (citing Shuttlesworth v. City of Birmingham, 394

    U.S. 147, 15051 (1969) (noting the many decisions of this Court over the last

    30 years, holding that a law subjecting the exercise of First Amendment

    freedoms to the prior restraint of a license without narrow, objective, and

    definite standards to guide the licensing authority, is unconstitutional)).

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    Matwyuks conclusion is consistent with many other courts that have

    held that similar standards present a very real and substantial danger that

    the defendant would exclude speech solely because of its viewpoint. See United

    Food & Commercial Workers Union, Local 1099 v. Sw. Ohio Regl Transit

    Auth., 163 F.3d 341, 36162 (6th Cir. 1998) (holding that the defendants

    advertising policy prohibiting controversial advertisements was

    unconstitutionally overbroad because its application presented a very real and

    substantial danger that the defendant would exclude a proposed

    advertisement solely because of its viewpoint); see McCauley v. Univ. of the

    V.I., 618 F.3d 232, 24849 (1st Cir. 2010) (Paragraph Rs use of offensive is,

    on its face, sufficiently broad and subjective that [it] could conceivably be

    applied to cover any speech . . . th[at] offends someone. (alterations in

    original) (quotingDeJohn v. Temple Univ., 537 F.3d 301, 317 (3d Cir. 2008)));

    Aubrey v. City of Cincinnati, 815 F. Supp. 1100, 1104 (S.D. Ohio 1993)

    (concluding that the Cincinnati Reds banner policy allowing banners only if

    they were in good taste left too much discretion in the decision maker

    without any standards for that decision maker to base his or her

    determination); Montenegro v. N.H. Div. of Motor Vehicles, No. 2012-624, 2014

    WL 1813278, at *5 (N.H. May 7, 2014) (Because the offensive to good taste

    standard is not susceptible of objective definition, the restriction grants DMV

    officials the power to deny a proposed vanity registration plate because it

    offends particular officials subjective idea of what is good taste.).

    Here, the tortured procedural history that eventually led to the denial of

    Texas SCVs plate demonstrates that the subjective standard of offensiveness

    led to viewpoint discrimination. During the Department of Transportations

    initial vote, a majority of a quorum voted to approve Texas SCVs plate.

    Instead of moving the plate to the next step in the approval process, the

    Department of Transportation chose to hold another vote. The record offers no

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    valid procedural basis for the Department of Transportations decision to

    disregard the initial vote approving the plate. Instead, e-mails between

    committee members reveal that some members wanted a second vote solely

    because of the controversial nature of Texas SCVs proposed plate; they denied

    the plate during this second vote. Once the Board took control of the specialty

    license plate program, Texas SCV reapplied. At the public hearing before the

    Board voted on the plate, many members of the public who opposed Texas

    SCVs plate expressed their concerns about the fact that the plate featured the

    Confederate flag. Following this public hearing, the Board denied the plate.

    This sequence of events lends support to our conclusion that SCVs proposed

    plate was rejected because of its controversial and offensive viewpoint,

    which is impermissible viewpoint discrimination.

    Further, we reject the Boards argument that the denial of Texas SCVs

    plate is a content-based regulation because it bans all viewpoints of the

    Confederate flag. First, there is nothing in the Boards decision that suggests

    it would exclude all points of view on the Confederate flag. The Board rejected

    Texas SCVs plate because members of the public found the proposed plate

    offensive without issuing any overarching ban on the use of the Confederate

    flag on Texas specialty license plates. But even if the Board were correct that

    its decision merely excluded multiple viewpoints on the meaning of the

    Confederate flag, that decision would be equally objectionable. As the Supreme

    Court explained in Rosenberger,

    The . . . assertion that no viewpoint discrimination occurs because

    the Guidelines discriminate against an entire class of viewpoints

    reflects an insupportable assumption that all debate is bipolar and

    that antireligious speech is the only response to religious speech.

    Our understanding of the complex and multifaceted nature of

    public discourse has not embraced such a contrived description of

    the marketplace of ideas. If the topic of debate is, for example,

    racism, then exclusion of several views on that problem is just as

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    offensive to the First Amendment as exclusion of only one. It is as

    objectionable to exclude both a theistic and an atheistic perspective

    on the debate as it is to exclude one, the other, or yet another

    political, economic, or social viewpoint. The [idea] that debate is

    not skewed so long as multiple voices are silenced is simply wrong;the debate is skewed in multiple ways.

    515 U.S. at 83132. Silencing both the view of Texas SCV and the view of those

    members of the public who find the flag offensive would similarly skew public

    debate and offend the First Amendment.

    We are not the only circuit to reach this conclusion. In fact, the majority

    of the other circuits to consider this question have held that the state engaged

    in viewpoint discrimination when it denied a specialty license plate based on

    the speakers message. See Byrne, 623 F.3d at 59 (concluding that a Vermont

    statute barring vanity plate that referred to a religion or deity was viewpoint

    discrimination); Roach, 560 F.3d at 870 (concluding that Missouris specialty

    plate program engaged in viewpoint discrimination when it denied a Choose

    Life plate); Stanton, 515 F.3d at 972 (holding that the denial of a specialty

    license plate application on the basis that the government chose not to enter

    the Choose Life/Pro-Choice debate was viewpoint discriminatory); Sons of

    Confederate Veterans, 288 F.3d at 626 (holding that a statute that prohibited

    display of the Confederate flag constituted viewpoint discrimination).

    The Seventh Circuits decision to the contrary does not persuade us to

    reach a different outcome. The Seventh Circuit is the only one of our sister

    circuits to consider this question and hold that excluding a specialty license

    plate because of its content did not violate the First Amendment. White, 547

    F.3d at 867 (holding that excluding the entire subject of abortion from its

    specialty license plate program was content-based, but viewpoint-neutral,

    decision). But even the Seventh Circuit suggested it might have reached a

    different conclusion if faced with the denial of a specialty flag plate because it

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    featured a Confederate flag. See id. at 865 (The difference between content

    and viewpoint discrimination was more readily apparent in Sons of

    Confederate Veterans[v. Virginia Department of Motor Vehicles] . . . than it is

    here. Excluding the Confederate flag from a specialty-plate design . . . [was a]

    fairly obvious instance[] of discrimination on account of viewpoint. Virginia

    was not imposing a no flags rule; it was prohibiting the display of a specific

    symbol commonly understood to represent a particular viewpoint.). Thus,

    even considering the reasoning in White, we are not convinced to reach the

    same decision as the Seventh Circuit.

    The government may not selectively . . . shield the public from some

    kinds of speech on the ground that they are more offensive than others. See

    Erzonznik v. City of Jacksonville, 422 U.S. 209, 209 (1975). That is precisely

    what the Board did, however, when it rejected Texas SCVs plate. Accordingly,

    we hold that the Board impermissibly discriminated against Texas SCVs

    viewpoint when it denied the specialty license plate.

    V. CONCLUSION

    For the foregoing reasons, we REVERSE and REMAND for further

    proceedings not inconsistent with this opinion.

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    JERRY E. SMITH, Circuit Judge, dissenting:

    This is a jurisprudentially difficult case that can be conscientiously

    decided in a number of different ways. The majority has chosen a respectable

    approach: Applying a reasonable observer test, it reverses a summary judg-

    ment for the state after holding that Texass specialty license plates are not

    government speech. Though I agree with much of the cogent and well-

    written majority opinion, I do not discern a reasonable observer test in the

    applicable caselaw and am also unable to distinguish Pleasant Grove City,

    Utah v. Summum, 555 U.S. 460 (2009). Because I would therefore affirm thesummary judgment, I respectfully dissent.

    I.

    The majority correctly rules that we have jurisdiction to hear this mat-

    ter, though I would not describe Hibbs v. Winn, 542 U.S. 88 (2004), as open-

    [ing] the doors to federal court[s] where the [Tax Injunction Act (TIA)] might

    otherwise bar the suit or as an exception to the TIA. Winnmerely draws the

    contours of the TIA, holding that it does not apply where the plaintiff is not

    seeking to enjoin, suspend or restrain the collection of state taxes. That is

    the situation here, where plaintiff Texas Division, Sons of Confederate Veter-

    ans (SCV) wantsthe state to collect taxes, and in Winn, in which the plaintiff

    wantedto compel Arizona to collect taxes, as contrasted with the situation in

    Henderson v. Stalder, 407 F.3d 351 (5th Cir. 2005), in which the plaintiffwanted to enjoin Louisiana from collecting assessments on license plates.

    Winndoes not provide an exception to the TIAs bar; if a plaintiff seeks to

    enjoin, suspect or restrain the collection of taxes, Winnwould provide him no

    avenue for relief in federal court.

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    Moreover, I concur that the state has engaged in viewpoint

    discrimination: The reason it refused to allow SCVs license plate was that it

    objected to the pro-Confederate Flag design. I therefore agree that unless the

    government-speech doctrine protects the states decision to refuse to produce

    the plate, SCV would be entitled to relief. I disagree with the majority, how-

    ever, that the government-speech doctrine does not encompass Texass decision

    as to what messages to accept on its license plates. The reasonable observer

    test is not an accurate reflection of discerned law but, instead, manifests an

    understandable desire to create a plain, quotable test.

    II.

    The reasonable observer test cannot be discerned from the law, though

    the majority is in good company, given that some of our sister courts have

    adopted it. The majority announces the reasonable observer test after

    analyzing Johanns v. Livestock Marketing Association, 544 U.S. 550 (2005),

    and Summum, but neither decision can be e1xplained by way of that test, and

    neither provides it. Livestock Marketing, as the majority acknowledges, was

    resolved by way of an effective control test. The Supreme Court was not

    opaque in its reasoning: The reason that government-speech doctrine encom-

    passed ostensibly private ads for the beef industry was that the ads were from

    beginning to end the message established by the Federal Government, despite

    the major role played by private actors in crafting them. Livestock Marketing,

    544 U.S. at 560.

    Summum is of little more help to the majority, which logically must

    bypass large swaths of that opinion, inflate one portion of it, and ultimately

    morph Justice Souters lone concurrence (and his dissent in Livestock Market-

    ing) into law. Citing ipse dixit from the Fourth Circuit, the majority states

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    that Summum shows that the Supreme Court did not espouse a myopic

    control test in [Livestock Marketing]. It is not obvious how the majority or

    the Fourth Circuit reaches that conclusion. According to the majority, Sum-

    mumdid not base its holding on [the citys] control over the permanent mon-

    uments. Instead, its conclusion focused on the nature of both permanent

    monuments and public parks. From that characterization, the majority inac-

    curately reimagines Summumas a reasonable observer case.

    Summumdid discuss the association between public parks and govern-

    ments, but that was only one portion of an opinion that emphasized effective

    control just as much, if not more:

    [T]he City has effectively controlled the messages sent by the monu-

    ments in the Park by exercising final approval authority over their

    selection. [Livestock Marketing], 544 U.S., at 560561. The City has

    selected those monuments that it wants to display for the purpose of

    presenting the image of the City that it wishes to project to all who

    frequent the Park; it has taken ownership of most of the monuments in

    the Park, including the Ten Commandments monument that is the

    focus of respondents concern; and the City has now expressly set forth

    the criteria it will use in making future selections.

    Summum, 555 U.S. at 47278.

    The fairest reading of Summumis that the Court emphasized a variety

    of aspects of the public park and saw all of them to weigh in favor of finding

    government speech. Depending how we count them, the Court gave about half

    a dozen reasons why the city was entitled to judgment but without attempting

    to mint any test, and it is a demonstrable misreading of Summumto pigeon-

    hole it as providing otherwise.

    The only Justice who favored of a reasonable observer test was Justice

    Souter, and even he does not seem to believe that that test is the law in the

    wake of Summum. Sitting as a circuit judge after Summum, Justice Souter

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    rather than believing that Summum manifested a coalescence around his

    twice-proposed test (despite that no Justice joined his concurrence in Sum-

    mum)described the post-Summum government-speech doctrine as at an

    adolescentstage of imprecision. Griswold v. Discoll, 616 F.3d 53, 59 n.6 (1st

    Cir. 2010) (Souter, J.) (emphasis added).

    Perhaps more poignantly, the reasonable observer test demonstrably

    contradicts binding caselaw. In Livestock Marketing, the Courtagain, apply-

    ing an effective control testheld that television advertisements for the beef

    industry were government speech. What would a reasonable observer have

    seen when watching those ads? He would have seen the familiar trademark

    Beef. Its Whats for Dinner. And he would have seen the message Funded

    by Americas Beef Producers, the logo for the Beef Board, and a checkmark

    with the word BEEF. Livestock Marketing, 544 U.S. at 55455. Nowhere

    would the ad have given any indication that the federal government had any-

    thing to do with this industry advertisement.

    If a reasonable observer test were the law, then Livestock Marketing

    was incorrectly decided. That is why Justice Souter, espousing the reasonable

    observer test for the first time, dissented in that case.

    As for Summum, several, if not all, of the privately donated monuments

    bore some inscription indicating the donor. For example, the Ten Command-

    ments monument (the monument that triggered the suit) bore the mark of the

    Fraternal Order of Eagles and a prominent statement authored by the order

    that the display was presented by it to the city; the order maintained the

    monument and took steps to ensure that its inscription remained visible. If

    the court were only asking whether a reasonable observer would see private

    speech when looking at the monuments, why would that reasonable observer

    not have concluded that the Ten Commandments monument was the speech of

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    the Fraternal Order of the Eagles?1

    The same goes for Rust v. Sullivan, 500 U.S. 173 (1991), which involved

    restrictions on federal funding for family-planning services and which pro-

    hibited physicians from receiving grants under a federal program (Title X)

    from counseling patients on abortion as a method of family planning.

    Against a First Amendment challenge, the Court upheld Title X as a permissi-

    ble exercise of the governments policy preferences in favor of life and against

    abortion, despite that the ostensible speaker is the physician, not the

    government.

    Finally, in Chiras v. Miller, 432 F.3d 606 (5th Cir. 2005), a pre-Summum

    case, we held that the states selection and use of textbooks in public schools

    was government speech, notwithstanding that a reasonable observer would

    alsoattribute the speech to several private actors: the authors, publishers, and

    editors of the textbooks. In short, it is not reasonably possible to reconcile the

    reasonable observer test with existing caselaw.

    A final comment: The reasonable observer test would bless the govern-

    ments behavior in any case involving viewpoint discrimination so long as it

    made it clear enough that the government is endorsing the speech that remains

    in the forum. How can it be that the law would provide a test that, by its terms,

    would allow the government an easy mechanism to shut down speech in any

    forum on any topic it wants? Undoubtedly, courts would still routinely

    condemn viewpoint discrimination, no matter how clearly the government

    indicates to third-party observers that it is engaging in the censorship. But

    1The answer is that the reasonable observer may well have attributed the speech to

    boththe Fraternal Order andthe city. A fundamental error in the majority opinion is describ-

    ing the government-speech doctrine as presenting a binary choice: government or private

    speech. As I explain, every government-speech case that resulted in a victory for the

    governmentincluding Summuminvolved private participation in the relevant speech.

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    what that should reveal is that the reasonable observer test is not the law.

    III.

    The majority properly notes that five courts of appeals have expounded

    on the applicability of the government-speech doctrine to license plates.2 The

    majority understandably emphasizes that all but one have held government-

    speech doctrine inapplicable.3 But the landscape is more complicated than

    that.

    None of those circuits meaningfully negotiates Summum. That is unsur-

    prising, given that only one of their decisions post-dates Summum. And even

    that opinion was issued less than a month after Summum, relegated Summum

    to a footnote, and rejected its relevance summarily.4 Yet, Summummakes the

    instant question more difficult than such treatment would suggest.

    SCV conceded at oral argument that, despite its repeated admonitions

    that the (near) harmony of our sister courts judgments should weigh heavily

    on our own, we are the first court meaningfully to consider the applicability of

    Summumto these facts. I address that now.

    2In this courts only post-Summumcase dealing (briefly) with government speech, we,

    in dictum, stated that a citys financial support of certain street processions was insufficient

    to render it government speech. The key reason was that, though the city gave the parade

    organizers waivers from having to pay for cleanup, the city did not otherwise have any rela-

    tionship with the processions message. SeeIntl Womens Day March Planning Comm. v.

    City of San Antonio, 619 F.3d 346, 360 (5th Cir. 2010) (dictum; judgment affirmed on other

    grounds).

    3CompareSons of Confederate Veterans, Inc. ex rel. Griffin v. Commn of Va. Dept ofMotor Vehicles, 288 F.3d 610 (4th Cir. 2002) (coincidentally involving another division of the

    SCV);Arizona Life Coal. Inc. v. Stanton, 515 F.3d 956 (9th Cir. 2008); Choose Life Ill., Inc. v.

    White, 547 F.3d 853 (7th Cir. 2008); and Rouch v. Stouffer, 560 F.3d 860, 867 (8th Cir. 2009)

    (all holding government speech doctrine inapplicable) withACLU of Tenn. v. Bredesen, 441

    F.3d 370 (6th Cir. 2006) (over a dissent, applying government speech doctrine to specialty

    plates).4See Rouch 560 F.3d at 868 n.3.

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    A.

    Pleasant Grove City, Utah, has a 2.5-acre public park in its historic

    district that contained fifteen displays, at least eleven of which were donated

    by private groups or individuals. The monuments included, among other

    things, a Nauvoo Temple Stone (an artifact from the Mormon Temple in Nau-

    voo, Illinois, donated by John Huntsman), a Pioneer Water Well donated by

    the Lions Club, a Pioneer Granary donated by the Nelson family, a Septem-

    ber 11 monument donated by the Eagle Scouts, andmost relevant to the dis-

    pute in Summuma Ten Commandments monument donated by the Fra-

    ternal Order of the Eagles in 1971. Several, if not all, of the privately donated

    monuments bore some inscription indicating the donor. For example, the Ten

    Commandments monument (which was the monument that, according to the

    plaintiffs, manifested Pleasant Groves viewpoint discrimination) bore the

    mark of the Fraternal Order and a prominent statement authored by the order

    that the display had been presented by it to the city. The order maintained the

    monument and took steps to ensure that its inscription remained visible.

    Summum, a religious organization, twice wrote to the mayor requesting

    permission to erect a stone monument containing the Seven Aphorisms of

    SUMMUM, similar in size and nature to the Ten Commandments monument;

    the city rejected the request. Summum sued under 42 U.S.C. 1983, claiming

    that the city was engaged in viewpoint discrimination by accepting a Ten Com-

    mandments monument but not Summums religious monument.

    The Court held that when the city decided which private monuments it

    would accept and install in the park, the city was itself speaking, even if it was

    joining the company of private speakers. Because the city was speaking for

    itself, the First Amendment were irrelevant, and dissenters could not force the

    city to accept monuments that it did not wish to have in its park. What is

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    striking about Summumis just how much one can analogize almost every sali-

    ent fact there to the facts here.

    B.

    1.

    First, the Court noted that all parties in Summum had agreed that if a

    monument . . . is commissioned and financed by a government body for place-

    ment on public land, the monument would undoubtedly constitute[] govern-

    ment speech. Summum, 555 U.S. at 470 (describing this statement as an

    obvious proposition).5 The Court then held that the result did not change

    just because the monuments were privately financed and donated in final form:

    Just as government-commissioned and government-financed monu-

    ments speak for the government, so do privately financed and donated

    monuments that the government accepts and displays to the public on

    government land. It certainly is not common for property owners to

    open up their property for the installation of permanent monuments

    that convey a message with which they do not wish to be associated.

    Id.at 471. The same can be said of Texass specialty license plates, which are

    made, owned, and sold by the state,6which also owns the intellectual property

    in those plates and does not permit owners to bear plates other than its own.

    Just as Pleasant Grove invited or allowed private actors to submit

    possible monuments for placement in its parks, Texas invites private groups

    or persons to submit license-plate designs for consideration, but the state

    ultimately chooses what designs it wishes to adopt and which plates it wishes

    5I take it that SCV would not dispute this proposition, i.e., that this case exists only

    because Texas has decided not to force drivers to display plates that it designs on its own.6See TEX.TRANSP.CODE 504.002(3)([T]he department is the exclusive owner of the

    design of each license plate.).

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    to manufacture for sale.7 Also just as private monuments supplemented those

    placed by Pleasant Grove in its parks, the privately designed license plates

    supplement those designed by Texas itself.8 The reasoning in Summum

    informs that if Texas license plates would constitute government speech if only

    Texas had designed the plates itself, they do not lose their governmental char-

    acter just because Texas accepted a privately designed message, endorsed it,

    and then placed it on its plates.9

    2.

    Second, the SummumCourt noted, 555 U.S. at 472, that [p]ublic parks

    are often closely identified in the public mind with the government unit that

    owns the land, a phenomenon that will cause jurisdictions to be selective in

    which images they choose to represent them:

    [Parks] commonly play an important role in defining the identity that

    a city projects to its own residents and to the outside world. Accordingly,

    cities and other jurisdictions take some care in accepting donated mon-

    uments. Government decisionmakers select the monuments that por-

    tray what they view as appropriate for the place in question, taking intoaccount such content-based factors as esthetics, history, and local cul-

    ture. The monuments that are accepted, therefore, are meant to convey

    and have the effect of conveying a government message, and they thus

    constitute government speech.

    Id.

    7See43 TEX.ADMIN.CODE 17.28(i)(8)(B) (providing the DMVB with final approval

    authority of all specialty license plate designs); 43 TEX.ADMIN.CODE 217.40 (detailingelaborate approval process for private vendor plate designs).

    8SeeTEX.TRANSP.CODEANN. 504.005.9See also Summum, 555 U.S. at 471 ([W]hile government entities regularly accept

    privately funded or donated monuments, they have exercised selectivity.); id.at 473 ([T]he

    City has effectively controlled the messages sent by the monuments in the Park by exercising

    final approval authority over their selection.) (quoting Livestock Marketing, 544 U.S.

    at 56061).

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    Again, the same can be said of license plates: They are uniformly identi-

    fied with the state governments that issue them. People see plates when driv-

    ing on the highways and immediately will recognize and describe them as

    Texas license plates. Even specialty plates cannot exist but for the states

    cooperation and effort to manufacture and sell them.10

    Unlike monuments, license plates broadcast an associational image of

    the state on Texas vehicles wherever they may travel. And unlike monuments,

    license plates play an integral role in the most usual and rote form of

    interaction between a citizen and a states regulatory body: registering ones

    vehicle. And also unlike monuments, there are no license plates that do not

    bear the name of the state of registration, directly imputing the states goodwill

    and reputation on whatever communication the plate bears.

    License plates exist only because of state regulation. They are a method

    of effecting state vehicle registration regimes, at once sui generisand akin to

    drivers licenses, passports, currency, green cards, public school or military

    IDs, or others documents produced by virtue of a state regulatory regime. The

    association between license plates and a particular government, for that rea-

    son alone, could hardly be stronger.11 It follows that the law allows Texas to

    choose whether it wishes its name to be associated with any criticism associ-

    ated with the Confederate flagwhether it wishes the state to be linked to that

    flag wherever Texas cars are driven.12

    10See generallyTEX.TRANSP.CODEANN. 504.945(a).11This analysis calls into question whether the majority is even applying its proffered

    test correctly. If a reasonable, informedobserver knows all I have just described of Texas

    license plates, how could that observer not attribute the message to Texas?12Cf. Sutliffe v. Epping Sch. Dist., 584 F.3d 314, 331-32 (1st Cir. 2009) (applying Sum-

    mumwhere a town decided which hyperlinks it would post on its website). The majoritys

    contrary conclusion is largely ipse dixit, and I invite the reader to compare the reasons I have

    given for what would be an obvious association between a state and its license plates with

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    3.

    Third, the SummumCourt, 555 U.S. at 474, distinguished between the

    kinds of free speech rights usually occurring on public landsthe right to

    speak, distribute leaflets, etc.and the monuments at issue. The City ha[d]

    made no effort to abridge [Summums] traditional free speech rights, so its

    followers could continue to go onto the park, speak, distribute literature, and

    presumably picket and hand out petitions. Id. Summum just could not erect

    fixtures on the park. What Summum really demanded, at bottom, was the

    citys adopt[ion] or embrace of its message. Id.

    The same can be said here. Texas does not prevent SCV from engaging

    in speech on its or its members vehicles in the same way that speech has tra-

    ditionally been made: by license plate frames, bumper stickers, window

    stickers, window flags, or even painting cars with the Confederate flag. If SCV

    and its members can do all of those things, why is it seeking an order from a

    court compelling Texas to sell Confederate plates? The answer is the same

    answer in Summum: SCV seeks the kind of adopt[ion] and embrace that

    comes with being on Texas license plates, with appearing next to the states

    flag, name, and likeness, and being given the kind of validation that follows

    from appearing on a state-issued license plate. It is precisely the reason that

    the explanation given by the majority. The majority relies, in part, on Wooley v. Maynard,

    430 U.S. 705, 716 (1977), noting that one of the reasons the state had asserted an interestin including [the challenged motto in that case] was to facilitate[] the identification of pas-

    senger vehicles. What the majority does not mention is that the other interest asserted by

    New Hampshire was to promote[] appreciation of history, individualism, and state pride.

    Id. So much for the putative novelty of Texass speaking on its plates. In any event, as I will

    explain, neither this dissent nor Summum is in tension with Maynard, which involved a

    different First Amendment doctrine that addresses concerns different from those pressed by

    the plaintiffs here.

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    SCV wants to force Texas to produce these plates that it should be denied a

    court order doing so. Texas, like Pleasant Grove, cannot be forced to associate

    with messages it does not prefer.

    The analogy applies in another important respect. Unlike pamphleteer-

    ing, speeches, marches, picketing, and bumper stickersall of which unques-

    tionably involve private speech, even if they occur on government-owned

    propertyerecting monuments and manufacturing specialty license plates

    both requirethe governments assistance and complicity. That distinction, yet

    again, makes specialty plates more like park monuments and less like leaflet-

    ing and bumper stickers.

    C.

    Although I have addressed the striking similarities between this case

    and Summum, there are differences: The relationship between the cases is

    that of an analogy, not an identity. Even in light of every distinction proffered

    by SCV, the district court, and the majority, there is no principled basis to

    deviate from Summum.

    1.

    The majority opinion presents government-speech doctrine as a binary

    choice, as deciding whether the plates are government speech or private

    speech, and stating that [i]f we conclude that the speech is private speech,

    we then ask whether the state engaged in viewpoint discrimination. According

    to the remainder of the majoritys reasoning, if a reasonable observer would

    attribute the message on license plates to the driver, the analysis is over, and

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    the speech is private as contradistinguished from government speech. That

    analysis presents a false dichotomy not present in Summum.13

    In Summum, the overwhelming majority of the monuments were

    designed, built, and donated by private actors; and at least some portion (if not

    all) of the privately donated monuments bore the inscription, name, and/or

    written message of the donors, including the particular monument that Sum-

    mum challenged as manifesting viewpoint discrimination. Because of the citys

    selectivity in deciding which private messages to endorse, the Fraternal Order

    effectively had a venue that Summum did not. The Court did not hold, how-

    ever, that such was enough to trigger the protections of the First Amendment.

    Indeed, the Court did not seem to find particularly relevant that when

    the city spoke, it had the company of private speakers. To the contrary, the

    Court repeatedly disavowed the relevance of the private aspects of the speech

    that Pleasant Grove was adopting, emphasizing that a government entity may

    exercise th[e] same freedom to express its views when it receives assistance

    from private sources for the purpose of a delivering a government-controlled

    message as when it acts alone.14

    13SeeAndy G. Olree, Identifying Government Speech, 42 CONN.L.REV. 365, 40010

    (2009) (canvassing the growing awareness of the limits of this binary conception); see also

    Caroline Mala Corbin, Mixed Speech: When Speech Is Both Private and Governmental, 83

    N.Y.U. L.REV. 605 (2008) (proposing to apply intermediate scrutiny to so-called hybrid

    speech cases).14See Summum, 555 U.S. at 468 (citing Livestock Marketing,544 U.S. at 562; Rosen-

    berger v. Rector & Visitors of the Univ. of Va., 515 U.S. 819, 833 (1995)); see alsoid.at 47071 (Just as government-commissioned and government-financed monuments speak for the

    government, so do privately financed and donated monuments that the government accepts

    and displays to the public on government land.); id.at 472 (Although many of the monu-

    ments were not designed or built by the City and were donated in completed form by private

    entities, the City decided to accept those donations and to display them in the Park.); Live-

    stock Marketing, 544 U.S. at 562 (stating that where the government controls the message,

    it is not precluded from relying on the government-speech doctrine merely because it solicits

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    Because Texas cannot constitutionally force its citizens to carry its mes-

    sage on their cars,15there will always be an element of private expression in

    specialty license platesno matter their method of distribution or the author

    of their designbecause the driver must have voluntarily chosen to accept a

    Texas plate. If an affected element of private speech is enough to foreclose

    application of government-speech doctrine, then the majoritys reasoning

    reduces to this: Texas may not speak on its license plates. It is a false dichot-

    omy to suggest, then, that either Texas is speaking or private citizens are

    speaking.16

    The kind of association between Texas and its specialty license reflects

    the kind of association typical of advertisers and sponsors generally. When we

    attend a Houston Texans NFL game at its home stadium and see Ford: the

    Best in Texas, both the Houston Texans and Ford are speaking. Ford is saying

    it is the best in Texas; the Texans team is indicating that it is comfortable

    having its name, reputation, and goodwill associated with Ford and its prod-

    ucts. And that association matters; endorsers and sponsors will engage or

    disengage with one another based on their mutual willingness to be associated

    with the other.17

    assistance from nongovernmental sources); Rosenberger, 515 U.S. at 833 (opining that a gov-

    ernment entity may regulate the content of what is or is not expressed . . . when it enlists

    private entities to convey its own message).15See Maynard, 430 U.S. at 717 (ruling that New Hampshire could not force Quaker

    to bear license plate with the phrase Live Free or Die, the state motto).

    16SeeJoseph Blocher, Government Property and Government Speech, 52 WM.&MARYL.REV. 1413, 147980 (2011) (The unavoidable implication is that the expression emanating

    from specialty license plates is both governmental and private. . . . [A] reasonable observer

    would probably conclude that both the owner of the vehicle displaying the plate and the state

    government that authorized it support the plates message.).17Cf. Texas v. Knights of the Klu Klux Klan, 58 F.3d 1075 (5th Cir. 1995) (upholding

    exclusion of the KKK from Texass Adopt-a-Highway program, though describing the prohibi-

    tion as viewpoint-neutral). Justice Stevens, who, like Justice Souter and the panel majority,

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    In the end, Summumalready tells us how to deal with the mixed quality

    of affected speech. There, as noted, the private designers and donors of the

    monuments often kept their own marks and included their own written mes-

    sages with the monuments accepted by Pleasant Grove. In fact, the very

    monument that Pleasant Grove challenged as manifesting viewpoint discrim-

    ination bore the trademark of a private organization with a plaque containing

    a message that group had authored. By its facts, then, Summum already

    teaches that government cannot be forced to associate with all viewpoints just

    because it chooses to associate with one.

    The dictumin Summumdescribing other monuments suggests the same.

    The Court, apparently believing them to be obvious examples of government

    speech, discusses several monuments that have some elements of private

    speech, such as the Grego-Roman mosaic of the word Imagine, donated to

    New York in memory of John Lennon. See Summum, 555 U.S. 47478, for

    several similar examples. Summum, it should be noted, was not remarkable

    in this regard. Every government speech case in which the government won

    (few as they are) has involved private participation and sometimes even con-

    cerned, as here, private dissemination.18

    would prefer a reasonable observer test, does not fail to appreciate this. See Summum, 555

    U.S. at 481 (Stevens, J., concurring) (While I join the Courts persuasive opinion, I think the

    reasons justifying the citys refusal would have been equally valid if its acceptance of the

    monument, instead of being characterized as government speech, had merely been deemed an

    implicit endorsement of the donors message.) (emphasis added).

    18 See Livestock Marketing, 544 U.S. at 555 (finding government-speech doctrineapplicable despite that a board of private beef growers managed and produced the relevant

    promotional campaigns and that the promotional materials were ostensibly associated with

    said private producers, where the Agriculture Secretary approved all messages before they

    were disseminated; the advertisement also ran on private newspapers and television sta-

    tions); Rust, 500 U.S. at 19295 (upholding use of private physicians and hospitals to dissem-

    inate governments policy encouraging live birth); Sutliffe, 584 F.3d at 32935 (Town setting

    up and controlling a town website, choosing which third-party hyperlinks it would allow;

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    Finally, the state can engage in government speech despite the adoption

    and use of private speech in delivering its message, though no one would ques-

    tion the mixed association an observer would have on the message. In Chiras

    v. Miller, 432 F.3d 606 (5th Cir. 2005), a pre-Summum case, we held that the

    states selection and use of textbooks in public schools constituted government

    speech, notwithstanding that the textbooks were unquestionably also the

    speech of their private authors. These cases reveal that the fact that an

    observer might also associate a message with a driver (as well as a private

    sponsor, such as SCV, for that matter) in addition to the State of Texas does

    not render the government-speech doctrine inapplicable.

    The foregoing analysis also meets SCVs argument that Maynard, which

    held, 430 U.S. at 717, that New Hampshire could not compel drivers to carry

    Live Free or Die license plates, forecloses applying the government-speech

    doctrine.19 Maynardwas decided before the Supreme Court announced the

    government-speech doctrine, so that was not at issue. Nevertheless, there is

    no tension between Maynardand the lessons to be drawn from Summum. Both

    compel us to conclude that speech on license plates is mixed insofar as it will

    describing Summumas mak[ing] it clear that when the government uses its discretion to

    select between the speech of third parties for presentation through communication channels

    owned by the government and used for government speech, this in itself may constitute an

    expressive act by the government that is independent of the message of the third-party

    speech);Downs v. L.A. Unified Sch. Dist., 228 F.3d 1003, 1011 (9th Cir. 2000) (While these

    faculty and staff members may have received materials from outside organizations, the

    faculty and staff members alone posted material on the bulletin boards, and at all times theirpostings were subject to the oversight of the school principals.); Newton v. LePage,

    789 F. Supp. 2d 172, 184 (D. Maine 2011) (private artist commissioned by state to paint a

    pro-labor mural);Page v. Lexington Cnty. Sch. Dist. One, 531 F.3d 275, 282 (4th Cir. 2008)

    (school board circulating communications by private individuals in support of boards position

    that particular piece of legislation be voted down).19The panel majority did not rely on Maynard, but I address it because it was urged

    by SCV.

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    that physical congestion presented in Summum. See, e.g., Livestock Marketing

    544 U.S. at 555 (involving television ads).

    Physical congestion, then, is not and cannot be a talisman for finding

    government speech. Do we have any reason to think that Summumwould

    have come out differently if instead of a 2.5-acre park, the city had a 25-acre

    park? I can think of none. Moreover, dictum from the Supreme Court expli-

    citly assumed that monuments in NYCs Central Park (which is 778 acres)

    would qualify as government speech for the same reason as did the park in

    Summum.22

    For basically the same reason, it is no material distinction that there are

    300 types of specialty license plates instead of 15 monuments. Do we have any

    doubt that Central Park could accommodate 300 privately donated fixtures if

    the city were inclined to accept them? I presume the argument is not that it

    would be surprising that the government would ever take positions on 300

    topics; that would surely be wrong. At any rate, it would be impossible for us

    to derive a principle that Texas can speak on its own license plates without

    opening up a forum, but only if it resolves to associate with no more than

    X number of positions on Y number of topics.

    Perhaps the majority is alluding to a distinction offered by the district

    court that license plates do not take up public space. I assume what the court

    meant here is public real estate.23 But that could not be relevant. Government

    messages on currencythe paradigmatic24example of government speech

    22See Summum, 555 U.S. at 47475 (discussing the John Lennon memorial in Central

    Park).23That is because license plates do take up physical, though noncontiguous, space,

    and it would presumably be financially impracticable to have an infinite number of license

    plates.24SeeCarl G. DeNigris, When Leviathan Speaks: Reining in the Government-Speech

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    3.

    The majority, like the district court, also attempts to distinguish

    Summum on the ground that license plates are not permanent as are the

    monuments. At first, this might appear to be a potentially important

    distinction until one realizes what the Court was explaining in Summumwith

    its emphasis on monuments permanence and when one pursues the logical

    rigor of a rule based on something as relative a concept as permanence.

    Although the SummumCourt did repeatedly emphasize the permanent

    nature of the monuments, it had an obvious rhetorical purpose in doing so.

    Summum was arguing on appeal, with the aid of broad language from Supreme

    Court precedent, that public parks had been held since time immemorial to

    be a quintessential public forum, where state regulation of speech would be

    subject to the most exacting scrutiny. Because of that tradition, Pleasant

    Grove should not have been allowed to engage in what our jurisprudence would

    consider, along with prior restraints, to be the very worst form of speech

    restriction: viewpoint discrimination.

    The Court responded that the kind of speech that courts had in mind

    when describing public parks in such lofty terms did not include the installa-

    tion of fixtures. See Summum, 555 U.S. 47879. Rather, courts were consid-

    ering things such as pamphleteering, giving speeches, canvassing, leafleting,

    demonstrations, and the like. So, when the Court emphasized the perman-

    ence of monuments, it does not appear to have thought that permanence qua

    permanence was significant but instead that that characteristic distinguished

    the kinds of speech that had already been held to be protected in public parks

    from the kinds of speech Summum wanted to engage in, which had never been

    held to be protected in public parks

    That is the only understanding of Summums discussion of permanence

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    that accords with reason. We know that permanence cannot be significant in

    itself, because it is a relative concept that does not supply its own meaning,

    much less its own significance. Monuments, like license plates, can be removed

    and added over time.26 More illustratively, the ads in Livestock Marketing

    were no more permanent than was the government speech on Texass license

    platesperhaps less so, because television and radio ads are by their nature

    fleeting. See Livestock Marketing, 544 U.S. at 555. Yet, that did not give the

    Court any pause in concluding that the ads in Livestock Marketingconstituted

    government speech. And again, the quintessential forms of government speech

    (on currency, passports, and other traditional methods of speaking) do not sug-

    gest a kind of permanence that reveal the significance of that characteristic.

    I do not take SCV to be arguingas the plaintiffs in Summumwere

    that the putative forum in question is a traditional public forum,27like parks,

    in which the freedom of speech is at its apex. So, unlike the Court in Summum,

    we are not confronted with the difficulty of distinguishing kindsof speech in a

    particular forum and deciding whether all of those kinds of