CONFERENCEATAGLANCECulture,Sustainability,andPlace:InnovativeApproachesforTourismDevelopment

Tuesday10October Wednesday11October Thursday12October Friday13October 14th9:00start–2pre-conferences: 8h30–9h30Registration Pre-conferenceWorkshop1:DeepMappingwithArtists'BooksLocation:MuseuCarlosMachado–NúcleodeSantaBárbara

Pre-conferenceWorkshop2:WalkingtowardsaPerceptualMosaicMeetingplace:PontaDelgadaCityGates

9h30–12h30Morning–PlenarySessions 9h00–12h30Morning–PlenarySessions 9h00–12h30Morning–PlenarySessions

Post-con

ferencefie

ldtripto

Furna

s

9h30–10h00Welcomes/OpeningRemarks 9h00–10h30Keynote:NancyArsenault,TheTourismCafé,Canada–“Raisingthebarwhilemakingadifference”

9h00–9h30AbouttheAzoresII–IsabelSoaresdeAlbergariaandMariaJoãoPereira,UniversityoftheAzores

9h30–10h45Keynote:GregRichards,NHTVBredaUniversity/TilburgUniversity,Tilburg,TheNetherlands–“Makingplacesthroughcreativetourism?”

10h00–10h10AbouttheAzoresI–EduardoElias,AzoresTourismAssociation10h10–11h10PlenaryPanel:“Azoreanperspectivesoncultureandplace”:ColiseuMicaelense/MunicipalityofPontaDelgada,MuseuCarlosMachado,Arquipélago,TeatroMicaelense,ConservatórioRegionaldePontaDelgada

10h30–11h00Break 10h45–11h15Break11h00–12h30PlenaryPanel:“Artists’perspectivesonculture,sustainability,andplace”:JesseJames,MartaWengorovius,AlysLongley,DavidDiviney,MelindaSpooner

11h15–12h30PlenaryPanel:“Creativetourism:Fosteringmeaningfulconnections”:NancyDuxbury,DanielaAngelinaJelincic,KathleenScherf

11h10–11h30Break(20minutes)11h30–12h15Keynote:CaseyVandenHeuvel,AboriginalTourismAssociationofCanada–“Raisingourvoices:BuildingeconomythroughIndigenoustourismandcommunitystories”12h15–12h30DougBuis–“Overlay:Tourismasaperceptualmosaic”12h30–14h30Lunch 12h30–14h30Lunch 12h30–14h30Lunch14h30–18h00Afternoon–ParallelSessions 14h30–18h00Afternoon–ParallelSessions 14h30-–9h00Afternoon–ParallelSessions14h30–16h00ParallelSessions(4) 14h30–16h00ParallelSessions(4) 14h30–16h00ParallelSessions(4)16h00–16h30Break 16h00–16h30Break 16h00–16h30Break16h30–18h00ParallelSessions(4) 16h30–18h00ParallelSessions(4) 16h30–18h00ParallelSessions(3)

19h00WelcomingReception(AnfiteatroLounge,EscoladeFormaçãoTurísticaeHoteleira,PavilhãodoMar-PortasdoMar)

18h00–19h00ClosingPlenaryandKeynote:WillGarrett-Petts,ThompsonRiversUniversity,Canada–“Culture,Tourism,Sustainability:TowardaVernacularRhetoricofPlacePromotion”

19h30WelcomeDinnerandConcert(ColiseuMicaelense)–HostedbytheMunicipalityofPontaDelgada

21h30Concert:"TrioOrigens"(OriginsTrio),featuringtheVioladaTerra(MuseuCarlosMachado–IgrejadoColégio/JesuitCollegeChurch)

20h00ClosingDinner(TeatroMicaelense)--HostedbyAzoresTourismBoard,RegionalGovernmentoftheAzores

1

INTERNATIONAL,INTERDISCIPLINARYCONFERENCE

Culture,Sustainability,andPlace:InnovativeApproachesforTourismDevelopment11to13October2017PontaDelgada,SãoMiguelIsland,Azores,PortugalTheUnitedNationshasdesignated2017astheInternationalYearofSustainableTourismforDevelopment.Inthiscontext,thisconferenceexplorestheplaceandrolesofculturewithinsustainabletourismandlocalsustainabledevelopment.Itexaminesprevailingissuesandconcerns,andhighlightsinnovativeapproachestocultureinthecontextofsustainabletourismforthebenefitoflocalandregionaldevelopment.Theconferencefollowsfrominternationaltransdisciplinaryandartisticworkoninvestigatingculturalsustainability,therolesofcultureinsustainabledevelopment,sustainabletourism,andapproachestostrengthenourculturalbridgestonature.Itbringstogetherartistsworkingwithecologicalandsustainabilityissues,culturalheritageandculturalsustainabilityresearchers,localdevelopmentactors,andtourismpractitioners.Itshinesaspotlightonissuesandapproachestooperationalizetheinclusionofcultureinsustainabletourismforlocalandregionaldevelopment,withinaco-learninginterdisciplinarycontext.

SETTINGTheAzoresislandsareworldrenownedfortheirenvironmentalqualityandspecialfeatures–frompristinebeaches,thermalhotsprings,lagoas,andundergroundcaves;tolocalpineapples,bananas,tea,andotherfoodproducts;totheirpositiononthewhalemigrationrouteoftheAtlanticOcean.PartoftheAzoresarchipelagoisadesignatedUNBiosphereReserve.SãoMiguelisthelargestandmostpopulatedofthearchipelago'snineislands,withapopulationofabout138,000(2011).SettlementsonSãoMiguelislandbeganinthe1440s.Thegeographicallystrategicpositionoftheislandsmadethemanotablemigrationarea:first,asanimmigrationpoint,attractingpeoplefromMainlandPortugalandotherpartsofEurope;andsecond,asanemigrationpointmainlytoBrazil,Canada,theUnitedStates,andBermuda.Thismixtureofinfluencesandcivilizationscreatedaricharchitecturalheritage,materializedinlovelychurches,manors,ruralhouses,andgardens.Thishistoryisalsoechoedinarichsubaquaticarcheologicalpatrimony.Giventheisolationoftheislandsandtheirlonghistory,thepeopleoftheAzoreshavedevelopedauniqueculture.Theculturereflectsthelifestylewhereitwasnecessarytobeindependent,yetalsotobandtogether.Inrecenttimes,aflourishingartscommunityhasemerged,markedbytheannualfestivals“Walk&Talk”and“Tremor”andtherecentlyopenedcontemporaryartscentre,Archipelago.Accompanyingthislocalculturalrennaisanceisarapidlygrowingtourismsector,primarilyfocusedoneco-tourismexperIences.WelcometoPontaDelgada,SãoMiguelIsland,Azores!

2

11October

WelcomeDinnerandConcert19h30

ColiseuMicaelense

–HostedbyCityofPontaDelgada–Thankyou!

*Registrationrequired

12October

Concert:"TrioOrigens"(OriginsTrio)CarolinaConstância-ViolinoCésarCarvalho-ViolãoRafaelCarvalho-VioladaTerra21h30-FREE

MuseuCarlosMachado-IgrejadoColégio/JesuitCollegeChurchThebasisofourworkistovalueandpromotetheVioladaTerra,ourtraditionalinstrumentoftheAzores.Wepresenttheinstrument,itshistoryandmaincharacteristics,showingsomeofitsmostknowninstrumentaltraditionalmusic.AtthesametimewetrytobringtheinstrumenttootherpublicsbyaddingtheGuitarandtheViolincreatingnewsoundsandcaptivatingnewaudiences.

ThankyoutotheMuseuCarlosMachado!

13October

ClosingDinner20h00

TeatroMicaelense

–HostedbyAzoresTourismBoard,RegionalGovernmentoftheAzores–Thankyou!*Registrationrequired

3

PARALLELSESSIONS(afternoons)

Thisisanoverviewofthethemesoftheparallelsessions.Eachconcurrentsessionis90minutesinlength,comprising3or4presentations(allowingfor15-20minutepresentations+discussiontime).

Presentationtitlesandauthorsarelistedintheprogramme’sdailyagenda.

Presentationabstractsandauthorbiosarefoundattheendofthisprogramme.

October11 October12 October13

14h30–16h00

11/Asessions:

§ Culturalmapping–Layersof“here”

§ Ruralrealitiesandoptions

§ People,places,sustainability?

§ Dopatrimónioatravésdeumalentedeturismocultural(Heritagethroughaculturaltourismlens)(PT)

12/Asessions:

§ Artinterventions–naturalconnections

§ Marinetourism–at,on,andunderthesea

§ Sustainabilitypracticesinatourismcontext

§ ‘Cultureandplace’inpracticeI

13/Asessions:

§ Creativeandslowtourism:Dynamics,Impacts,andassessments

§ Criatividade,turismoedinámicadedesenvolvimentolocal(Creativity,tourism,andlocaldevelopmentdynamics)(PT)

§ Motivations,attractions,andbranding

§ Heritage,authenticity,andnewdynamics

16h30–18h00

11/Bsessions:

§ Storiesandmeaningsofplace

§ Urbanchangeandculturaldynamics

§ Locallyengagedtourismdevelopment

§ Creativeentrepreneurship,tourism,andsocialvalue

12/Bsessions:

§ Gastronomy,culture,andplace

§ Valorizarparacriarvalor(Valorizetocreatevalue)(PT)

§ Naturetourismandtransformativechange

§ ‘Cultureandplace’inpracticeII

13/Bsessions:

§ Culture,heritage,andsustainablecommunityfutures

§ Tourismpartnershipsandconnections

§ Thevalueandattractionofculturalandnaturalheritage

4

ScientificCommitteeAlysLongley,UniversityofAuckland,NewZealand

AntonietaReisLeite,CentreforSocialStudies,UniversityofCoimbra,Portugal

BarbaraNeuhofer,SalzburgUniversityofAppliedSciences,Austria

CarlosSantos,AzoresTourismObservatoryandUniversidadedosAçores,DepartamentodeEconomiaeGestão,Portugal

DimitriosBuhalis,BournemouthUniversity,UK

ElenaBattaglini,FondazioneDiVittorioexIRES(EconomicandSocialResearchInstitute),Italy

EvaBrucker,SalzburgUniversityofAppliedSciences,Austria

FrancescRomagosa,UniversitatAutònomadeBarcelona,Spain

GrahamFairclough,NewcastleUniversity,UK

GunnþóraÓlafsdóttir,IcelandicTourismResearchCentre,Iceland

IngerBirkeland,HSNUniversityCollegeofSoutheastNorway,Norway

IsabelSoaresdeAlbergaria,Dr.IsabelSoaresdeAlbergaria,CHAM–CentrodeHumanidades/CentrefortheHumanities,NOVAFCSH–UniversidadedosAçores,Portugal

JohnHull,ThompsonRiversUniversity,Canada

KatarzynaPlebańczyk,JagiellonianUniversityinKraków,Poland

KathleenScherf,ThompsonRiversUniversity,Canada

KatriinaSoini,NaturalResourcesInstituteFinland,Luke,Finland

KeithNurse,UniversityoftheWestIndies,Barbados

MariaAbrilSellarés,UniversitatAutònomadeBarcelona,Spain

MilenaDragićevićŠešić,UniversityofArts,Belgrade,Serbia

MiliaLorraineKhoury,CapePeninsulaUniversityofTechnology,SouthAfrica

NancyDuxbury,CentreforSocialStudies,UniversityofCoimbra,Portugal

NicoleVaugeois,VancouverIslandUniversity,Canada

PilarDamiãoMedeiros,UniversidadedosAçores,CentroInterdisciplinardeCiênciasSociais-CIS.UAc/CICSNOVAUAC,Portugal

OrganizingCommitteeAndreínaRebelo,AzoresTourismObservatory,Portugal

AntonietaReisLeite,CentreforSocialStudies,UniversityofCoimbra,Portugal

CarlosSantos,AzoresTourismObservatoryandUniversidadedosAçores,DepartamentodeEconomiaeGestão,Portugal

DarleneKalynka,ThompsonRiversUniversity,Canada

DonaldLawrence,ThompsonRiversUniversity,Canada

ErnieKroeger,ThompsonRiversUniversity,Canada

InêsCosta,CentreforSocialStudies,UniversityofCoimbra,Portugal

IsabelSoaresdeAlbergaria,Dr.IsabelSoaresdeAlbergaria,CHAM–CentrodeHumanidades/CentrefortheHumanities,NOVAFCSH–UniversidadedosAçores,Portugal

KathleenScherf,ThompsonRiversUniversity,Canada

MelindaSpooner,MelindaSpoonerProjects/NSCADUniversity

NancyDuxbury,CentreforSocialStudies,UniversityofCoimbra,Portugal

PilarDamiãoMedeiros,UniversidadedosAçores,CentroInterdisciplinardeCiênciasSociais-CIS.UAc/CICSNOVAUAC,Portugal

5

OrganizingPartners

CentreforSocialStudies(CentrodeEstudosSociais-CES),UniversityofCoimbra,Portugal

CESisascientificinstitutionfocusedonresearchandadvancedtraininginthesocialsciencesandthehumanitiesfromaninter-andtransdisciplinaryperspective.Foundedin1978,itaimstodoresearchwithandforaninclusive,innovative,andreflexivesocietybyfosteringcreativecriticalapproachestothechallengesofcontemporarysocieties.Currently,CEShas133researchers,122postdoctoralfellows,and468doctoralstudents.

TheCulture,Sustainability,andPlaceconferencewasorganizedwithintheCities,CulturesandArchitecture(CCArq)ResearchGroupatCES.CCArqaimstoadvanceapproachestoinvestigatingandmobilizingresearchontheculturalandarchitecturaldimensionsofcitiesandcommunities.Particularattentionispaidtoculturalmapping,artistic,architectural,sociological,andcommunity-engagedresearchmethodologies.

ThompsonRiversUniversity,Canada

For47yearsThompsonRiversUniversityhastakenprideinprovidinganexcellenteducationtoeverystudentthatcomestous–fromawidevarietyofbackgroundsandperspectives,atvariousstagesofthelearningjourney.Over27,000studentsstudyonourcampusesinKamloopsandWilliamsLakeinBritishColumbia,Canada,orindistanceoronlinecoursesandprogramsthroughOpenLearning.

TRU’smoderncombinationofexcellentteaching,community-inspiredresearch,flexiblelearningpathwaysanddedicatedstudentsupportcreateanenvironmentwhereresearch,creationandinnovationthrive–andsodoitsstudents.

AzoresTourismObservatory(ObservatóriodoTurismodosAçores),Portugal

TheAzoresTourismObservatory(OTA)isanon-profitprivateassociationthataimstomonitorregionaltourismactivityinanindependentandrigorouswaytopromotesustainabletourismintheAzores.Foundedin2006bytheRegionalGovernmentoftheAzores,theAzoresTourismAssociation,andtheUniversityoftheAzores,OTAhasconducteditsworkinaccordancewithfivestrategicvectors:

tomonitor,totrain,tostudy,toinform,andtoadviseinthefieldoftourismandhospitality.Sinceitsfounding,OTAhasadoptedadualapproach,analyzingboththeregionaltourismdemandandsupply,andprovidingusefulinsightstotourismstakeholdersonaregularbasis,aimingtocontributetothedevelopmentoftheAzores.

UniversityoftheAzores(UniversidadedosAçores),Portugal

Sinceitsfounding41yearsago,theUniversityoftheAzoreshasplayedafundamentalroleineducationandresearch.Theuniversityhasthreecampuses,locatedindifferentislands:PontaDelgadacampusisinS.MiguelIsland;AngradoHeroísmocampusisinTerceira,andHortacampusisinFaial.

Inspiredbythenaturalbiodiversityandbeautyoftheislands,theirgeographiclocation,andgeologicalfeatures,theuniversityiscommittedtocreatingandpromotingknowledgeandtechnologyonbiodiversity,volcanology,tourism,marineandtransnationalissues,andthehistoryandculturalfeaturesoftheislands.Ithaspartnershipswithmorethan200universitiesandresearchcentersinternationally.

6

CollaboratorsandSupporters

GovernoRegionaldosAçores:DireçãoRegionalCiênciaeTecnologia/RegionalDirectorateforScienceandTechnologyDireçãoRegionalTurismo/AzoresTourismBoard

BCRegionalInnovationChairinTourismandSustainableRuralDevelopment,VancouverIslandUniversity,Canada

InternationalTourismManagement,NHTVBredaUniversityofAppliedSciences,TheNetherlands

SchoolofTourismandHotelManagement,UniversitatAutònomadeBarcelona,Spain

InnovationandManagementinTourismDepartment,FachhochschuleSalzburgUniversityofAppliedSciences,Austria

7

Tuesday,10October2017

Pre-conferenceWorkshop1:DeepMappingwithArtists’BooksMelindaSpooner,MelindaSpoonerProjects/NSCADUniversityKathleenScherf,ThompsonRiversUniversity,CanadaSofiaBotelho,MuseuCarlosMachado,PontaDelgadaPedroPascoal,InstitutoCulturaldePontaDelgadaAndréLaranjinha,UniversidadedeAçoresLocation:MuseuCarlosMachado–NúcleodeSantaBárbara,PontaDelgadaDeepmappinghasbeenpursuedasaninterdisciplinaryareasincetheearly2000s.Pushingtheboundariesofwhatisunderstoodtobeamap,itattemptstoprovideasenseofplaceinawaythattraditional2DCartesianmapscannotdo,anddonotattempttodo.Deepmapsareabletoprovidebothmap-makersandmap-usersnotonlyopticdevices(theimportantvisualaspectsprovidedbytraditionalmaps),butalsohapticdevices(the“feel”ofaplacethatmultimediacanconvey)tosupplyamorecompleteanddiversesenseofthelocationbeingexplored,recorded,communicated,andreproduced.

Deepmaps,accordingtoCliffordMcLucas(2000),

willnotseektheauthorityandobjectivityofconventionalcartography.Theywillbepoliticized,passionate,andpartisan.Theywillinvolvenegotiationandcontestationoverwhoandwhatisrepresentedandhow.Theywillgiverisetodebateaboutthedocumentationandportrayalofpeopleandplaces.

Inthisway,asumptuousarrayofinformationandperspectives(cultural,biological,historical,personal,geographical,marginal,archival,architectural,memorial,archeological,political,official,unofficial,spectraltraces,etc.)canbeincludedintheexpressionofplaceviavideo,arttext,stillphoto,andweblinks.Inthisnewcreativespace,aunionofgeographyandhumanitiestrulyoccurs.

Inthisfull-dayworkshop,deepmapperKathleenScherfandartistMelindaSpoonerwillcollaboratewithparticipantstodeepmapanareaofPontaDelgada;

eachparticipantwillmakeadeepmapusingfoundobjectsanddrawingtorepresentamapoftheirexperienceinPontaDelgada.Thesemapswillbeputintobooksdesignedandmadebyparticipants.

Duringtheartists’bookworkshop,participantswillbeprovidedwithabasepapertodrawon,collage,dorubbingsofsurroundingtexturesintheenvironment,andpaste-upintheformofafold-outmapwithcoverstheyconstructthemselvesfromcolorfulbookcloth.Thisworkaimstobeanexpressionofasenseofplaceintheformofatactiledrawing/collageandprototypeforafinishedartist’sbookinthefuture.Participantswillusescissors,bonefolders,arepositionablegluestick,coloredpencils,orgreasemarkers(forrubbings)andareencouragedtobringtheseitemsoranyothermaterialstheywanttouseintheirdeepmapexpressionofPontaDelgada.Thebookswillbeavailabletotakehomeasdocumentsandmementosoftheparticipants’localexperience.

Starttime:9:00amDuration:Allday(9h00–17h00withalunchbreak)Spaceatalocalrestaurantwillbereservedforparticipants.Participantswillpayfortheirownlunches.Maximumnumberofparticipants:20(registrationrequired)-€20

ThankyoutoMuseuCarlosMachadoforsupportingthispre-conference!

DarleneKalynka,TravellinginUkraine,artist'sbook,2013

8

Pre-conferenceWorkshop1:DeepMappingwithArtists’Books

Timeline9h00start–Presentationsfromlocalco-ordinatorsinPontaDelgada;fromKathleenonalternativeandculturalmapping;andfromMelindaonartisticculturalmapping,artist’sbooks,andanoverviewoftheworkshop

10h30–12h30–Thewalk(guided)

12h30–13h30–Launchoftheworkshop,materialshandedout,worksetup

13h30–14h30–Lunchatlocalrestaurant(paidindividuallybyparticipants)

14h30–17h00–Continueworkingonartistbooks,finishup,andcleanupReferencesScherf,Kathleen.“Beyondthebrochure:Anunmappedjourneyintodeepmapping.”InN.Duxbury,W.F.Garrett-Petts,andD.MacLennan(Eds.),CulturalMappingasCulturalInquiry.NewYork:Routledge,2015.PublishedwithintheRoutledgeAdvancesinResearchMethodsseries.

Kalynka,Darlene.“ReadingtheHomestead,”BookArtsartsdulivreCanada.Toronto:CanadianBookbindersandBookArtistsGuild,2016,7(1):30-31.

McLucas,C.Deepmaps:fortheThreeLandscapesProject[DorianLlewelyn,CliffordMcLucas,MichaelShanks,2000].Available:http://cliffordmclucas.info/deep-mapping.html

MonumentalIdeasinMiniatureBooksII,internationaltravellingexhibition(withcatalogue),coordinatedbyHui-ChuYing,Akron,Ohio.UniversityofAkron,2011.

BiosofcoordinatorsMelindaSpoonerisasociallyengagedartist-researcherandinstructoratNSCADUniversity,Halifax,NS,Canada.Sheisinterestedinaholisticapproachtotheexplorationoflocalhistories,naturalhabitatsandculturalheritage.Herworkaimstoconnectpeopletoasenseofplaceandecologythroughaparticipatoryframeworkcenteredonideasofsustainabilityandcommunitybuilding.KathleenScherfholdsaPhDfromtheUniversityofBritishColumbia.Sheafteralongspellinuniversityadministration,sheisnowProfessorofCommunicationatThompsonRiversUniversityinBritishColumbia,cross-appointedinJournalism,Communication,andNewMediaandTourismManagement.ShehaspublisheddeepmapsofSunPeaks,BritishColumbia,andoftheculturalimpactoftheKamloopsArtGallery.Bothmapsweremadeascourseassignments.Currently,

sheisworkingwithmaster’sthesisstudentsintheSchoolofTourismattheUniversitatAutonomaBarcelonatomaptheElRavalneighbourhoodinBarcelona.

9

Tuesday,10October2017

Pre-conferenceWorkshop2:WalkingtowardsaPerceptualMosaicDougBuisandErnieKroeger,ThompsonRiversUniversity,CanadaMariaEPVS.Albergaria,MuseuCarlosMachado,PontaDelgadaMeetingplace:PontaDelgadaCityGates

Thisfull-dayworkshopexploresandshareswithparticipantsourinterestinshiftingperceptionstowardadeeperunderstandingofplace.Thiswillbedonethroughwalking,aseriesofexercises,andartisticinterventions.

Doughasexploredanumberofstrategiesforshiftingperceptionofplacethoughkineticsculpture,installation,performance,photographyandvideo.Hisinterestisinartworkthatmay,forexample,depictalandscapeinawaythatthatchangesordeepensone’sperceptionofit.Amechanismmightinterfacewithaplaceinawaythatalterstheviewers’interaction,usingrhythmasaprimarystrategy.

Ernie’sinspirationforthewalkingportionoftheworkshopcomesfromthewalkingexperimentsoftheDadaistsinthe1920sandthedérivesoftheSituationistsinthe1950saswellasRebeccaSolnit’sGuidetoGettingLostandWrights&Sites’Mis-guide.

TheworkshopwilltakeplaceinthewesternpartoftheIslandofSãoMiguel.Abuswillbeavailabletotransportparticipants.

Thedaywillbeginwiththegroupleadersintroducingtheirinterestsinwalkingandartisticinterventionasmodesofexplorationandinquiry.Wewillthensetoutonanexpeditioninwhichthetypicalexpectationsoftheguidedtourandtheroleoftheguidewillbeturnedupside-down.Onthetour,eachparticipantwill,inturn,beaskedtoplaytheroleofguide.Participant-guideswillbeencouragedtoidentifysomethingalongtheway,whichtheywishtospeakto.Dependingontheirparticularinterestsorspecialization,theywillbefreetospeakonwhatevertopictheychoose.

BylatemorningwewillhavemadeourwayuphillandstopforlunchatSeteCidades.Theafternoonsessionwillbeawalknearthetown.Theroutewillbespontaneousandimprovisatorywiththenewlymintedguidesresumingtheirnewvocation.Thistimeparticipantswillengageinsite-basedartisticinterventions,suchas“oneminutesculptures”,simpleminiaturedioramas,physical,performance-basedinteractionswiththespaceorplaceandotherformsofartisticactivity.

Abrochureoutliningtheactivitywillbeavailableforparticipants.Starttime:9:00am

Duration:Allday(9h00–17h00withalunchbreak)

Pleasebringcomfortablewalkingshoes,water,etc.

SpaceatTeaHouse“OPoejo”inSeteCidadeshasbeenreservedforparticipants.Participantswillpayfortheirownlunches.

Maximumnumberofparticipants:20(registrationrequired)-€20

ThankyoutotheMunicipalityofPontaDelgadaandMuseuCarlosMachadoforsupportingthispre-conference!

10

Pre-conferenceWorkshop2:WalkingtowardsaPerceptualMosaicReferences

Artists:AndyGoldsworthy,HamishFulton,RichardLong,ElinorWhidden,CharlesSimmonds(earlywork),LittlePeopleProjects,GabrielOrozco,ErwinWurmTexts:Amato,JosephA.OnFoot–AHistoryofWalking.2004.NewYorkUniversityPressHodge,Stephen,SimonPersighetti,PhilSmith,CathyTurner,TonyWeaver(aka'Wrights&Sites').Amis-GuidetoAnywhere.2006.Self-published.Available:http://www.mis-guide.comSolnit,Rebecca.AFieldGuidetoGettingLost.2006.PenguinBooks.Solnit,Rebecca.Wanderlust:AHistoryofWalking.2000.VikingPress.Biosofcoordinators

DougBuisearnedhisBFAattheUniversityofVictoria,includingoneyearattheInstitutoAllendeinMexico,andanMFAatYorkUniversityinToronto.HecurrentlyteachesatThompsonRiversUniversityinKamloops,withpreviouspostsincludingattheCaliforniaStateUniversityLongBeach,EvergreenStateCollegeinOlympiaWashington,UniversityofSaskatchewan,andBishopsUniversityinQuébec.Hisexhibitionrecordincludesnumerousgalleries,somemuseumsandotherartsvenuesacrossCanada,mostnotablytheSculptureGardenandthePowerPlantinToronto;exhibitionsinAmsterdamandBrussels;participationinasculpturesymposiuminChangwonKorea,withapermanentworkpurchased;exhibitionsacrosstheUS,includingNewYork,Michigan,Wisconsin,OlympiaWashington,andthenumberofgalleries,museumsinLosAngeles.Dougcuratedanumberofexhibitionsinsomeofthesesamelocations.HismostrecentexhibitionincludedparticipationinLuminocity,presentedbytheKamloopsArtGallery.Dougwasatreeplanterfor18years.|OverthelastnumberofyearsDoug’sprimaryfocushasbeenthemalleableperceptionwehaveofthe

landscape,bothgeographicalandsocial,asexploredthroughsculpture,installation,video,photography,andisassortmentofanothermedia.Heoftenemployee’stechnologiessuchasroboticsandmechanicalengineeringbuildingdevicesthatcancreateoralterminiaturelandscapes,plantgardensandperformotheractions.Withpanoramicphotographyandvideo,Doughasrecentlyexploredareasofcatastrophicormonumentallandscapetransformation,throughvolcanicorglacialactivity.Hisinterestinphysicalandculturalgeographycontinues.ErnieKroegerholdsaB.F.A.fromtheUniversityofManitobaandanM.F.A.fromtheUniversityofCalgary.Heisaninterdisciplinaryartistutilizingphotographyandwriting.HisartworkhasbeenexhibitedwidelyacrossCanadaandinEurope,andisincludedinvariouspubliccollectionssuchastheNationalGalleryofCanada,Ottawa,andMuseoNazionaledellaMontagna,Turin,Italy.Kroeger’smonographTheGreatDivide,acollaborationwithAlbertoManguel,waspublishedin2001.MyMorningWalkwaspublishedin2009.HehastaughtattheUniversityofManitoba,UniversityofCalgary,AlbertaCollegeofArt&Design,andtheBanffCentre,andhaslecturedonhisworkacrossCanadaaswellasinMexico.RecentexhibitionsincludeMidnightSunCameraObscuraProjectattheHelenChristouGallery,UniversityofLethbridgeandLandscapesReconstructedattheWhyteMuseuminBanff,Alberta.|OverthelasttenyearsKroegerhasbeeninvestigatingtherelationshipbetweenartandwalking.Theseexperimentshavebroadenedhisartpracticetoincludeteachingspecialtopicscourses,leadingthe2007BanffCentreVisualArtsResidencyWalking+Art,co-foundinganinterdisciplinaryresearchgroupcalledtheWalkingLabin2009,givingconferencepresentations,publishing,andleadingguidedwalks.HehasbeenanarteducatorforovertwentyyearsandiscurrentlyAssociateProfessorinVisualArtsatThompsonRiversUniversityinKamloops,BritishColumbia,Canada.Images:WalkColourphoto2008(E.Kroeger),MoonlightKnutsford(D.Buis),CorkscrewRoadWalk12011(E.Kroeger,photo:BobNeedham)

11

Conferenceprogramme»Wednesday,October118h30–9h00RegistrationKEYNOTESANDPLENARYSESSIONSRoom:AulaMagnalecturehall,UniversityoftheAzores9h30–10h00Welcomes/Openingremarks10h00–10h10AbouttheAzoresI:AnoverviewEduardoElias,AzoresTourismAssociation10h10–11h10PlenaryPanel:AzoreanperspectivesoncultureandplaceChair:PilarDamiãoMedeiros,UniversidadedosAçores,CentroInterdisciplinardeCiênciasSociais-CIS.UAc/CICSNOVAUAC,PortugalMiguelBrilhante,ColiseuMicaelense/MunicipalityofPontaDelgada

MariaEmanuelAlbergaria,MuseuCarlosMachado

JoãoAlmeida,Arquipélago–CentrodeArtesContemporâneas

AlexandrePascoal,TeatroMicaelense

AnaPaulaAndrade,ConservatórioRegionaldePontaDelgada

11h30–12h15Keynote:Mr.CaseyVandenHeuvelDirector–BusinessDevelopment&Partnerships,AboriginalTourismAssociationofCanada

“Raisingourvoices:BuildingeconomythroughIndigenoustourismandcommunitystories”

IndigenoustourisminCanadaoffersconsiderableopportunity,challengingrealitiesandimportantbenefitstotheIndigenouscommunitiesandIndigenousentrepreneursinCanada.TheAboriginalTourismAssociationofCanadafocusesonprovidingleadershipinthedevelopmentandmarketingofauthenticAboriginaltourismexperiencesthroughinnovativepartnershipstocreateathrivingAboriginaltourismeconomysharingauthentic,memorableandenrichingexperiences.

Casey'sexperienceisbuiltfromadiversetourismcareerthatincludesorganizationalstrategyandplanning,communications,marketingandspecialevents.Careerhighlightsincludemanaginganaward-winningAboriginalmuseumandleadingthemediacommunicationsstrategyforTourismWhistlerforthe2010WinterGames.HiscurrentworkwithAboriginalTourismCanadaconcentratesonstrategicplanning,businessdevelopmentsupport,partnerships,andcapacitydevelopment.

Introduction:KathleenScherf,ThompsonRiversUniversity(TRU),Canada12h15–12h30DougBuis,TRU–“Overlay:Tourismasaperceptualmosaic”

12

Wednesday,October11Concurrentsessions11/A–14h30-16h00CULTURALMAPPING-LAYERSOF“HERE”Room:MBAChair:ClaudiaCarvalho,CentreforSocialStudies,UniversityofCoimbra,PortugalCulturalecosystemmapping,environmentalsustainabilityandplacemakingGraemeEvansandOzlemEdizel,MiddlesexUniversity,London,UK

Smallcitiesandsustainablefutures:The“WhereisHere?”experimentindeepculturalmappingonVancouverIsland,BritishColumbiaNicoleVaugeois,AlannaWilliams,SharonKarsten,PamShaw,VancouverIslandUniversity,Nanaimo,CanadaTourism2.0:NarrativesoftimeandplaceAbbySuckleandAnneLewison,cultureNOW,NewYork,USA

RURALREALITIESANDOPTIONSRoom:AnfiteatroNorteChair:TiagoVinagredeCastro,CentreforSocialStudies,UniversityofCoimbra,Portugal

Lowdensityareasandsustainabletourism:AnopportunitythroughculturalheritageMariadaGraçaMoreira,UniversidadedeLisboa,Lisboa,Portugal'Small'growth:SustainingCanada'sruralculturalheritagethroughtheculturaleconomyPhilipEvansandHeatherCampbell,ERAArchitects,Toronto,Canada

DevelopingsustainablecreativetourisminNorthernPortugal:CasestudiesfromtheCREATOURProjectPaulaRemoaldo,JúliaLourenço,HélderLopes,IsabelFreitas,OlgaMatos,MiguelPereira,andVítorRibeiro,UniversidadedoMinho,Braga,Portugal

PEOPLE,PLACES,SUSTAINABILITY?Room:AnfiteatroSulChair:KatriinaSiivonen,UniversityofTurku,FinlandResilientplaces:Touristsand(un)sustainabledevelopmentMariuszCzepczyński,UniversityofGdansk,Gdańsk,PolandSustainability,equity,andcommunitywellbeinginHopeValley,PeakDistrictNationalPark,UKJillianRickly,ElizabethVidon,UniversityofNottingham,Nottingham,UK

Tourismandlandscapeidentity:ConceptualizingthedynamicsofpeopleandplacesVeerleVanEetvelde,IsabelLoupaRamos,FátimaBernardo,IST/UniversityofLisbon,Lisbon,Portugal

13

DOPATRIMÓNIOATRAVÉSDEUMALENTEDETURISMOCULTURAL(HERITAGETHROUGHACULTURALTOURISMLENS)(sessioninPortuguese)Room:MCEE1Chair:MariaAssunçãoGato,DINÂMIA’CET-IUL-CentreforSocioeconomicandTerritorialStudies,InstitutoUniversitáriodeLisboa(ISCTE-IUL),PortugalOsvaloresdoterritórioeosmateriaisendógenosnumaarquiteturaaoserviçodoturismoculturalesustentávelnosAçoresAndréVieiraandIsabelS.Albergaria,ISCTE-IUL/UniversidadedosAçores,PontaDelgada,Portugal

Açores–Amaiordensidadedefortalezas,aoserviçodonovociclodeturismoSérgioRezendes,ColégiodoCastanheiro/UniversidadedosAçores,PontaDelgada,PortugalUsosdosjardinsaçorianos:umestudopreliminaremAngradoHeroísmoparaoProjeto“GreenGardens–Azores”R.Gabriel,A.M.Arroz,I.R.Amorim,A.F.Sanchez,P.A.V.Borges,J.M.Porteiro,M.J.Trota,C.Santos,andIsabelSoaresdeAlbergaria,UniversidadedosAçores,AngradoHeroísmo/PontaDelgada,Portugal

Concurrentsessions11/B–16h30-18h00STORIESANDMEANINGSOFPLACERoom:MBAChair:M.SharonJeannotte,UniversityofOttawa,CanadaHowstorytellinginfluencesculturaltourists’behaviorsCatarinaFrias;CarlaSilva;CláudiaSeabra,PolytechnicInstituteofViseu,Viseu,Portugal

Naturalandculturallandscapes:Azoreanart,literatureandtourismRosaNevesSimasandSuzanaNunesCaldeira,UniversityoftheAzores,PontaDelgada,PortugalEvaluatingthebenefitsofTheDigitalLiteraryAtlasofWalesforculturaltourismKieronSmith,JonAnderson,KirstiBohata,JeffreyMorgan,CardiffUniversity,Cardiff,WalesCulturaltourists'authenticityperceptionofWorldHeritageHistoricCentresOdetePaiva;CláudiaSeabra,JoséLuísAbrantes;FernandaCravidão,PolytechnicInstituteofViseu,Viseu,Portugal

14

URBANCHANGEANDCULTURALDYNAMICSRoom:MCEE1Chair:PedroCosta,DINÂMIA’CET-IUL-CentreforSocioeconomicandTerritorialStudies,InstitutoUniversitáriodeLisboa(ISCTE-IUL),PortugalCulturalspatializationofindustrialheritageasreterritorializationspace:FocusonSeongsu-dongofSeoulinRepublicofKoreaSoraKim,ByungminLee,KonkukUniversity,Seoul,RepublicofKoreaCulturalsustainabilityandlocaldevelopment:RiodeJaneiro'staleofasplitcitySimoneAmorim,UERJ-UniversidadedoEstadodoRiodeJaneiro,RiodeJaneiro,BrasilWho'sthetourist?Whoseheritage?ThechallengeofchangeonurbandevelopmentAdelinoGonçalvesandMargaridaRelvãoCalmeiro,UniversityofCoimbra,Coimbra,Portugal

Innovativeapproachesfortourism:TheimpactofCittaslowRuhetGenç,TurkishGermanUniversity,Istanbul,Turkey

LOCALLYENGAGEDTOURISMDEVELOPMENTRoom:AnfiteatroNorteChair:ElenaBattaglini,FondazioneDiVittorio,ItalyAchievingcommunityinvolvementintourismdevelopment:ThecaseofSãoTomeEugeniovanMaanen,NHTVBredaUniversityofAppliedSciences,Breda,TheNetherlandsSustainabletourismasco-creation:DialogueaboutculturalidentityandlocaldevelopmentAstridFrischknechtandCelianeCamargo-Borges,aeBSchweiz,Zurich,Switzerland

SustainabletourismforsocialdevelopmentintheAmazonas:AneducationalexperiencebetweenBrazilandTheNetherlandsCelianeCamargo-Borges,NHTVBredaUniversityofAppliedSciences,Breda,TheNetherlandsTheperceptionsofresidentsandlocalandregionalstakeholdersonthedevelopmentofthetourismindustryattheBoticasmunicipalityPaulaRemoaldo,HélderLopes,SaraSilva,MariaDoloresSanchez-Fernández,VítorRibeiro,JoséCadimaRibeiro,UniversidadedoMinho,Guimarães,Portugal

15

CREATIVEENTREPRENEURSHIP,TOURISM,ANDSOCIALVALUERoom:AnfiteatroSulChair:FionaBakas,CentreforSocialStudies,UniversityofCoimbra,PortugalCreativeentrepreneursandcrossoverinnovations:CatalystsforsustainabletourismdevelopmentatthelocallevelLidiaVarbanova,Consultant,EducatorandResearcher-Arts,CultureandCreativeIndustries,Montreal,Canada

Theimpactbeyondtheaccount:CasaGrandeFoundation,localtourismandsocialvalueInêsdeAlmeidaMartins,UniversityofCoimbra,Portugal

Culturalassociations,sustainabilityandtourism:InnovativeapproachesforlocaldevelopmentinOportoAndréPrincipe,UniversityofPorto,Porto,Portugal

Exploringstreetperformers’entrepreneurship:Tourism,experienceeconomyandculturalsustainabilityMartaPolec,JagiellonianUniversity,Cracow,Poland

16

Conferenceprogramme»Thursday,October12KEYNOTESANDPLENARYSESSIONSRoom:AulaMagnalecturehall,UniversityoftheAzores

9h00–10h30Keynote:Dr.NancyArsenaultManagingPartner,TheTourismCafé,Canada

“Raisingthebarwhilemakingadifference”

Everwonderwhysometourismbusinessesanddestinationsshinebrighterinacompetitivelandscapethanothers?Theyshareacommoncommitmenttopeople,placeandcommunity.They'vebecomemastersatdesigningtravelthatraisesthebaronvisitorvaluewhilemakingasustainabledifferencetotheirbusiness,communityanddestination.Discoverthecommonthreadsbetweenasmallfishingvillage,afarmer,aUNESCOworldheritagesite,aruraleco-lodge,anorthernInuitcommunity,anisland,aniconiclocationandmore.Gettheinsidetrackonhowtodesignexperiencesthatbuildonculture,story,communitypartnerscombinedwiththecorevaluesandtipsofthetradefromsuccessful,sustainableoperatorsanddestinations.Takeawayachecklistofthetoptipsfromawardwinningtourismbusinesseswhoshineaschampionsforsustainabletourismdevelopment.

Dr.NancyArsenaultistheManagingPartneroftheTourismCaféCanada,acompanythatspecializesintourismtraining,experientialtravel,visitorexperiencemanagement,destinationdevelopment,andinstructional

design.Sherecentlycompletedaseven-yeartermasanadvisortotheMinisterofJob,SkillsTrainingandTourism,andisamemberoftheCustomerExperienceProfessionalsAssociationandSustainableTourismInternational.SheholdsadoctoraldegreeineducationaltravelandresearchmethodsfromMcGillUniversity.ShehasbeeninstrumentalindevelopingDestinationCanada’s‘CanadianSignatureExperiences’program.

Introduction:CarlosSantos,AzoresTourismObservatory/UniversityoftheAzores

11h00–12h30

PlenaryPanel:“Artists’perspectivesonculture,sustainability,andplace”Chair:WillGarrett-Petts,ThompsonRiversUniversity,CanadaWalk&Talk:imaginingcentripheriesJesseJames,Walk&Talk–ArtsFestival,PontaDelgada/Lisbon,PortugalOne,twoandmany:ExhibitinganislandMartaWengorovius,artist/UniversityofCoimbra,Lisbon,PortugalYoutaketheworldofaplaceintoyourbodyandthenyouseeanew:ArtisticpracticesandatmosphericattunementsAlysLongley,UniversityofAuckland,NewZealandLandMarks2017:Art+Places+PerspectivesDavidDivineyandMelindaSpooner,ArtGalleryofNovaScotia/NSCADUniversity(Halifax,NS,Canada),Halifax,Canada

17

Thursday,October12Concurrentsessions12/A–14h30-16h00ARTINTERVENTIONS–NATURALCONNECTIONSRoom:AnfiteatroSulChair:DavidDiviney,ArtGalleryofNovaScotia,Halifax,CanadaInfluenceofSetouchiTriennale'scontemporaryartinterventionsontherevitalizationofislandcommunitiesintheSetoInlandSea,Japan:CasestudyfromShodoshimaMengQu(Mo)andCarolinFunck,HiroshimaUniversity,Higashihiroshimacity,Japan

TowardsalocalLandscapeObservatory:Understandingplacethroughcreativeactivities?MariadaGraçaSaraiva,FaculdadedeArquitetura,LisbonUniversity,Lisboa,PortugalTheOpenMonumentsCrowdsourcingProject-discovering,exploring,andbuildingacivicdirectoryofmonumentsinPolandAnnaPluszynska,JagiellonianUniversity,Cracow,Poland

MARINETOURISM–AT,ON,ANDUNDERTHESEARoom:MCEE1Chair:OlgaMatos,PolytechnicInstituteofVianadoCastelo,Portugal

Reservanatural,pescadoreseturismoCarlaAlmeida,CRIA,UniversidadedoAlgarve/ISCTE,Lisboa,PortugalMarinescientificcultureandnewtouristicactivities:Win-winsituationfortheAzoreansea?AuroraRibeiro,MARE/IMAR,Horta,PortugalWhenourshipcomesin:TheculturalimpactofcruisetourismonnorthernCanadiancommunitiesM.SharonJeannotte,UniversityofOttawa,Ottawa,Canada

SUSTAINABILITYPRACTICESINATOURISMCONTEXTRoom:AnfiteatroNorteChair:MariuszCzepczyński,UniversityofGdansk,PolandEarlyadopters:AcasestudyofsustainabletourismintheAzores.PreliminaryanalysisfromQuintadoBomDespachoSustainableLodgeJoanaBorgesCoutinhoandFlávioTiago,QuintadoBomDespacho|UniversityoftheAzores,PontaDelgada,PortugalBicycletourismontherise–(cultural)drivers,determinantsandtrendsinC2CtourismJanaHeimel,HeilbronnUniversity,Heilbronn,Germany

Promotingtheadoptionofsustainabilitypractices:ThecaseofPureMichiganTMSarahNicholls,MichiganStateUniversity,EastLansing,USA

18

‘CULTUREANDPLACE’INPRACTICEIRoom:MBAThefirstoftwo“Inpractice”sessionsfeaturepresentationsfrom“practitioners”abouttheirworklinkingculture/creators/creativeactivitieswithnature-basedandsustainabletourism—withanAzoreanfocusofcourse.Chair:AlexandrePascoal,TeatroMicaelenseYuzinAzoresLuisBanrezesandRubénMonfort,YuzinAzoresSweetheartesSofiaBotelho,SweetheartesCRACAAssociaçãoCulturalFilipeMota,CRACAAssociaçãoCulturalCentroRegionaldeApoioaoArtesanato(CRAA)SofiadeMedeiros,CentroRegionaldeApoioaoArtesanato(CRAA)

Concurrentsessions12/B–16h30-18h00GASTRONOMY,CULTURE,ANDPLACERoom:AnfiteatroSulChair:JosefinaSalvado,TourismPhDresearcheratCIDEHUS(ÉvoraUniversity)andGOVCOPP(AveiroUniversity);PhDstudentofHeritageFood:CulturesandIdentities,UniversityofCoimbra,PortugalFoodasatourismresource:Locals'roleinsustainingregionalidentityVeraMedeiros,FlávioTiago,JoãoPedroCouto,SandraDiasFaria,andTeresaTiago,UniversityoftheAzores,PontaDelgada,PortugalTheurban-to-ruralmigrationandnewcomerfarmers:Sustainability,placeandidentity-makingthroughthelensesoflocalfoodSimonaZollet,HiroshimaUniversity-GraduateSchoolforInternationalDevelopmentandCooperation,Hiroshima,JapanAcontentanalysisoffood-relatedexperiencessharedonsocialnetworkssites:ThecaseofMinhoRegion,PortugalAlexandraI.Correia,CarlaMelo,andRaquelCunha,PolytechnicInstituteofVianadoCastelo(IPVC),VianadoCastelo,Portugal

VALORIZARPARACRIARVALOR(VALORIZETOCREATEVALUE)(sessioninPortuguese)Room:MCEE1Chair:SóniaMoreiraCabeça,CIEO-CentrodeInvestigaçãosobreEspaçoeOrganizações,UniversidadedoAlgarve,Portugal

19

ValorizarparacriarvalorMargaridaRelvãoCalmeiro,AdelinoGonçalves,UniversityofCoimbra,Coimbra,PortugalAoreencontrodosaglomeradosvernacularesdeCinfãesHenriqueJoséVasconcelosRodriguesPereira,UniversityofCoimbra,Coimbra,PortugalCulturadoMar.Forçamotrizdacoesãodeumacidadecosteira:PóloMuseológicoeAcadémiconoCentroHistóricodeSinesSoraiaPerfeitodePiedade,UniversityofCoimbra,Coimbra,PortugalPlaneamentourbanoentreriaemarSóniaBeatrizMoitaVilarinho,UniversityofCoimbra,Coimbra,Portugal

NATURETOURISMANDTRANSFORMATIVECHANGERoom:AnfiteatroNorteChair:MariadaGraçaSaraiva,CIAUD-ResearchCenterforArchitecture,UrbanismandDesign,LisbonUniversity,PortugalGenerationsofAzoreansandnaturetourisminthearchipelago:AcomparativestudyRosaNevesSimas,UniversityoftheAzores,PontaDelgada,PortugalRevealingtherestorers:AdifferenttourismSylviaLeighton1,MoiraA.L.Maley1,MohammadrezaGohari1,andKeithBradby2,1TheUniversityofWesternAustralia;2GondwanaLinkLtd,Albany,WesternAustralia,Australia

LandsofPriolo:5yearsofcollaborationtowardssustainabletourismAzucenadelaCruz,SociedadePortuguesaparaoEstudodasAves/PortugueseSocietyfortheStudyofBirds,Açores,Portugal

‘CULTUREANDPLACE’INPRACTICEIIRoom:MBAThesecondoftwo“Inpractice”sessionsfeaturepresentationsfrom“practitioners”abouttheirworklinkingculture/creators/creativeactivitieswithnature-basedandsustainabletourism—withanAzoreanfocusofcourse.Chair:LidiaVarbanova,Consultant,EducatorandResearcher-Arts,CultureandCreativeIndustries,Montreal,CanadaVisionsforanAzoresBrandandIdentitythatengagesbothcommunityandvisitors!MariaCadarso,JoãoGonçalves,KellyAnnFerreira,andLeonorSantana,IADECreativeUniversity,Lisbon,PortugalTheAzoresasamythicplaceforvisualartsprojectsinartisticresidencesFátimaMota,GaleriadeArteFonsecaMacedo–ArteContemporânea,PontaDelgada,PortugalTheAzoresascreativeexperienceandbackdropforartists’workshopsJosefSiegel,Munich,Germany/NewYorkCity,USA/Nordeste,SãoMiguelIsland,Azores

20

Conferenceprogramme»Friday,October13KEYNOTESANDPLENARYSESSIONSRoom:AulaMagnalecturehall,UniversityoftheAzores

9h00–9h30

AbouttheAzoresII:Shapingnature:FromtropicalizationtoacultureofgardensIsabelSoaresdeAlbergaria,CHAM–CentrodeHumanidades/CentrefortheHumanities,NOVAFCSH—UniversidadedosAçoresRecoveringtheindigenousnatureoftheAzoresMariaJoãoPereira,DepartmentofBiology,UniversityoftheAzores

9h30–10h45Keynote:Prof.Dr.GregRichardsNHTVBredaUniversity/TilburgUniversity,Tilburg,TheNetherlands

“Makingplacesthroughcreativetourism?”Asplacesincreasinglycompetetoput

themselvesonthemapandattractresourcesandtalent,theyareturningtowardscreativityaspotentialspurforgrowthanddevelopment.Inthepast,theapplicationofcreativitytopositioningplacesoftentooktheformofplacemarketingorbranding.Butthemostsuccessfulplacesarethosethatimprovetheirreality,ratherthanjusttheirimage.Theshiftfromplacemarketingtoplacemakingismarkedbyamoreholisticconcernwithimprovingpeoples’livesratherthansimplyattractingtouristsorinvestors.

Buildingrelationshipsbetweenpeopleisalsooneofthecentraltenetsof‘creativetourism’,whichaimstodevelopmoreactiveinvolvementbetweentouristsandlocalcommunities,cultureandcreativity.Thecreativetouristwantsto‘livelikealocal’andalsolivethelocalcreativelife,learningaboutthewaysinwhichcommunitiesdealcreativelywiththechallengestheyface.Inthissense,creativetourists,viewedas‘temporarycitizens’oftheplacestheyvisit,canbecomealliesoflocalcommunitiesinmakingtheirplacesbettertolivein.

Bytakingacreative,relationalapproachtotourism,placescanincreasethesustainabilityoftourismanddeveloptheirowncreativeresources.Inparticular,creativetourismprovidesapotentialbridgebetweenlocalandglobalcreativity,whichisvitalforsupportinginnovationandcommunitydevelopment.Thisisparticularlyimportantforruralcommunities,whichoftenlackthescaleandendogenouscreativeresourcestosupportthetypeofcreativeindustriesprojectsoftenfoundinmajorcities.However,byattractingvisitorsandharnessingtheircreativityruralplacescanalsobegintoactascreativehubsor‘creativeoutposts’(Brouder,2012).Thiseffectcanbeheightenedbythedevelopmentofcreativeeventsthathelptofocuscreativeenergyonrelativelysmallcommunitiesforaperiodoftime.

GregRichardsisProfessorofPlacemakingandEventsatNHTVBredaUniversityofAppliedSciencesandProfessorofLeisureStudiesattheUniversityofTilburginTheNetherlands.Hehasworkedonprojectsfornumerousnationalgovernments,nationaltourismorganisationsandmunicipalities,andhehasextensiveexperienceintourismresearchandeducation,withpreviouspostsatLondonMetropolitanUniversity(UK),UniversitatRoviriaIVirgili,Tarragona(Spain)andtheUniversityoftheWestofEngland(Bristol,UK).Heistheco-originatorofthecreativetourismconceptandhasproducedanumberofstudiesforbodiessuchastheOECDandtheUNWTO.

Introduction:MiguelBrihant,ColiseuMicaelense/MunicipalityofPontaDelgada

21

11h15–12h30

PlenaryPanel:“Creativetourism:Fosteringmeaningfulconnections”Chair:PaulaRemoaldo,UniversityofMinho,PortugalCreativetourismdevelopmentinsmallcitiesandruralareas:CREATOUR’sapproachNancyDuxbury,CentreforSocialStudies,UniversityofCoimbra,Coimbra,PortugalParticipatoryexperiencetourism:AnewcreativetourismparadigmDanielaAngelinaJelinčić,InstituteforDevelopmentandInternationalRelations,Zagreb,Croatia

Socialmediainresident-visitorco-place-makingKathleenScherf,ThompsonRiversUniversity,Kamloops,Canada

Friday,October13

Concurrentsessions13/A–14h30-16h00CREATIVEANDSLOWTOURISM:DYNAMICS,IMPACTS,ANDASSESSMENTSRoom:AnfiteatroSulChair:SílviaSilva,CentreforSocialStudies,UniversityofCoimbra,PortugalTerritorialcreativedynamicsdevelopmentthroughtourismAnaRitaCruz,PedroCosta,MargaridaPerestrelo,andMariaAssunçãoGato,LisbonUniversityInstitute(ISCTE-IUL),Lisbon,PortugalCreativetourismprojectsandterritorialsustainabledevelopment:AproposalofimpactsassessmentPedroCosta,AnaRitaCruz,MariaAssunçãoGato,andMargaridaPerestrelo,InstitutoUniversitáriodeLisboa(ISCTE-IUL),Lisboa,PortugalCities,tourismandslowness:AlternativesustainabledevelopmentmodelsGiovanniTocci,UniversityofCalabria,Rende,Italy

22

CRIATIVIDADE,TURISMOEDINÁMICADEDESENVOLVIMENTOLOCAL(CREATIVITY,TOURISM,ANDLOCALDEVELOPMENTDYNAMICS)(sessioninPortuguese)Room:MCEE1Chair:TiagoVinagredeCastro,CentreforSocialStudies,UniversityofCoimbra,PortugalPlace-basedcreativity:ContributosparaainovaçãoterritorialdeancoragemculturalSóniaMoreiraCabeça;FilipeThemudoBarata,CIDEHUS-CentroInterdisciplinardeHistória,CulturaseSociedadesdaUniversidadedeÉvora/CátedraUNESCOemPatrimónioImaterialeSaber-FazerTradicional,Evora,Portugal

AsONGAeturismocriativonosAçoresDeborahdaCunhaEstima,MariaAnunciaçãoMateusVentura,AndréaRabinovicieFilomenaMariaCardosoPedrosaFerreiraMartins,UniversidadedeAveiro/UniversidadedosAçores,Aveiro/PontaDelgada,PortugalOssistemasdeinformaçãopúblicacomofatoresdedinamizaçãoturísticaeculturalJoãoVascoMatosNeves,FernandoMoreiradaSilva,UniversidadedeLisboa,CentrodeInvestigaçãoemArquiteturaUrbanismoeDesign,Portugal

MOTIVATIONS,ATTRACTIONS,ANDBRANDINGRoom:AnfiteatroNorteChair:AndreínaRebelo,AzoresTourismObservatory,PortugalCulturalheritageand'saudade'asmotivationstotraveltotheAzoresSílviaRocha,FlávioTiago,TeresaTiago,JoãoPedroCouto,andSandraDiasFaria,UniversityoftheAzores,PontaDelgada,PortugalTourists’motivationstoanorthodoxsacredsite:ThecaseofTinosMatinaTerzidouandKonstantinosAndriotis,MiddlesexUniversityLondon,UnitedKingdomTheimportanceofinfographicsandgraphicbrandinthemediatizationofnaturalandculturalheritageCristinaSantosandMariaJoãoNeto,UniversidadedeLisboa,FaculdadedeArquitetura,CentrodeInvestigaçãoemArquiteturaUrbanismoeDesign(CIAUD)andInstitutoPolitécnicodeBeja,EscolaSuperiordeEducação,Portugal

ImagenspromocionaisdosAçores:ConteúdosquesuportamadivulgaçãoturísticadaregiãoJ.M.Porteiro,A.M.Arroz,andI.E.Rego,CIBIO-Açores,DepartamentodeBiologia,FCT,UniversidadedosAçores/cE3c/ABG–CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup;DepartamentodePsicologia,FCSH,UniversidadedosAçores,AngradoHeroísmo/IVAR–InstitutodeVulcanologiaeAvaliaçãodeRiscosGeológicos–DepartamentodePsicologiadaFCSH,UniversidadedosAçores,PontaDelgada,Portugal

23

HERITAGE,AUTHENTICITY,ANDNEWDYNAMICSRoom:MBAChair:PilarDamiãoMedeiros,UniversidadedosAçores,CentroInterdisciplinardeCiênciasSociais-CIS.UAc/CICSNOVAUAC,PortugalRepresentaçõesdaautenticidadeAçorianaAnaMouraArroz,RosalinaGabriel,IsabelR.AmorimeIsabelEstrelaRego,cE3c-CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup,AngradoHeroísmo,PortugalBetweenauthenticityofwallsandauthenticityoftourists'experiences:ThetaleofthreePolishcastlesMichałŻemła,PedagogicalUniversityinCracow,Cracow,PolandCommunityengagedresearchinanUNESCOWorldHeritageSite:ThecaseofSofiaStreetinCoimbra(Portugal)ClaudiaPatoCarvalho,CentreforSocialStudies,UniversityofCoimbra,Coimbra,Portugal

Concurrentsessions13/B–16h30-18h00CULTURE,HERITAGE,ANDSUSTAINABLECOMMUNITYFUTURESRoom:AnfiteatroSulChair:FionaBakas,CentreforSocialStudies,UniversityofCoimbra,PortugalSecretsunveiled:Whatsmallcitiescantellusaboutsustainablecreativecity-buildingSharonKarsten,SimonFraserUniversity/ComoxValleyArtGallery,Vancouver/Courtenay,BC,CanadaCo-creationofsustainablefuturesinmuseumsKatriinaSiivonen,UniversityofTurku,Turku,Finland

CultureandtourisminsustainabledevelopmentstrategiesElisabeteTomaz,ISCTE-iUL,Lisbon,Portugal

24

TOURISMPARTNERSHIPSANDCONNECTIONSRoom:MBAChair:AndréPrincipe,UniversityofPorto,PortugalAnalysisoflocalembeddednessintheHungarianhotelindustryKatalinJuhász-Dóra,CorvinusUniversityofBudapest,Budapest,HungaryModelsforcollaborationbetweentourismenterprisesbasedonLondonexperienceMartaDrozdowskaandMagdalenaDuda-Seifert,UniversityofBusinessinWroclaw,PolandUsingagentbasedmodellingtounderstandandenhancetourismindustrycollaborationandpartnershipsInêsBoavida-PortugalandSarahNicholls,UniversityofLisbon,Lisbon,PortugalMethodologicalissuestoassesscreativetourismprojects:BuildingaproposalforCREATOURMariaAssunçãoGato,MargaridaPerestrelo,PedroCosta,andAnaRitaCruz,LisbonUniversityInstitute(ISCTE-IUL),Lisbon,Portugal

THEVALUEANDATTRACTIONOFCULTURALANDNATURALHERITAGERoom:AnfiteatroNorteChair:TiagoVinagredeCastro,CentreforSocialStudies,UniversityofCoimbra,PortugalFramingcreativetourisminrelationtoterritorialityandterritorialisation:Case-studiesfromItalyElenaBattaglini,FondazioneDiVittorio,Rome,ItalyTheimportanceofpreservationofculturalheritagetomanageseasonalityintheAzorestouristicmarketDianaVeríssimo,JoãoPedroCouto,FlávioTiago,SandraFaria,andMariaTeresaTiago,UniversityoftheAzores,PontaDelgadaTheheritagevalueofBoticasmunicipalityasasustainableapproachtoculturaltourismOlgaMatos,IsabelFreitas,PolytechnicInstituteofVianadoCastelo,PortugalHistoricgardensoftheAzoresasatouristattractionofthearchipelago:AsurveycarriedoutbytheEuropeanfundedresearchproject'GreenGardens-Azores'(GreenGA)I.SoaresAlbergaria,J.MoraPorteiro,M.J.Trota,A.M.Arroz,R.Gabriel,C.Santos,UniversityoftheAzores,PontaDelgada,Portugal

25

18h00-19h00-ClosingPlenaryandKeynoteRoom:AnfiteatroNorte,UniversityoftheAzores

Keynote:

Prof.Dr.WillGarrett-PettsAssociateVice-PresidentResearchandGraduateStudies,ThompsonRiversUniversity,Canada

“Culture,tourism,sustainability:Towardavernacularrhetoricofplacepromotion”

Againstabackdropofbotha12-yearinterdisciplinaryresearchprogramexploringtheculturalfutureofsmallcitiesandhisrecentworkonculturalmapping,Garrett-Petts'plenarysessionwillofferareflectiononthemainthemesemergingfromourconference.Throughoutthethreedaysofkeynotes,panels,andworkshops–andaidedbyphotographerKateFagervik–hewilldocumentpointsofconvergenceandconflictraisedbythespeakers,withparticularattentiontoidentifying"arhetoricofplacepromotionandculturalconsumption."Elsewhere,hehaswrittenthatwhilemuchhasbeensaidaboutthecultureofthemetropolisandthesmalltown,untilrecentlythestorylineforthosein-betweenurbanplaces,thesmallcities,hasbeencharacterizedbyclichesandcommonplaces.Smallcitiesaretypicallyadvertisedasasynthesisofurbansophisticationandruralvirtue–asoffering"bigcityamenitieswithasmalltownfeel."

Vernacularheritageandhistory,whilerecognizedasimportantattributesandkeystartingpointsinaconversationaboutplacepromotion,oftenbecomediffusedandcuriouslygeneralized.Thispresentationwillarguethatwehavealottolearnfromthedevelopingrhetoricofplacepromotionandculturalconsumptioninsmallcities.Asapointofdepartureforthisplenary,Garrett-Pettswillexplorethepropositionthatpromotionandconsumptionofculturalicons,localhistoryandheritagedependuponperceptionsof"proximityandfamiliarity."WillGarrett-PettsisProfessorandAssociateVice-PresidentofResearchandGraduateStudiesatThompsonRiversUniversity,Canada.HeisformerResearchDirectoroftheSmallCitiesCommunity-UniversityResearchAlliance—anationalresearchprogramexploringtheculturalfutureofsmallercommunities.HewasAssociateDeanofArts,ChairofEnglishatTRUforfiveyears,and,beforethat,ChairofJournalism.HisrecentbooksandcataloguesincludeCulturalMappingasCulturalInquiry(Routledge);WhoseCultureisit,Anyway?CommunityEngagementinSmallCities(NewStarBooks);WritingaboutLiterature(BroadviewPress);ImagingPlace(TextualStudiesinCanada);Artists’StatementsandtheNatureofArtisticInquiry(OpenLetter);TheSmallCitiesBook:OntheCulturalFutureofSmallCities(NewStarBooks);andPhotoGraphicEncounters:TheEdgesandEdginessofReadingProsePicturesandVisualFictions(UniversityofAlbertaPress).Heiscurrentlyengagedinexploringquestionsofvisualandverbalculture,culturalandvernacularmapping,andtheartisticanimationofsmallcities.Hisnewco-editedbook,ArtisticApproachestoCulturalMapping,isforthcomingin2018fromRoutledge.Introduction:NancyDuxbury,CentreforSocialStudies,UniversityofCoimbra,Portugal

26

Saturday,14October2017

Post-conferencefieldtriptoFurnasThetownofFurnasislocatedintheeasternmostofthreeactivetrachyticvolcanoesontheislandofSãoMiguel,inthehistoricallyactiveVolcanicComplexofFurnas.Thewesternofthetwocalderasispartiallyfilledbyacraterlake,LagoadasFurnas.Severalfumarolesandmudpoolsarelocatedatthenorthernpartofthelake.Inthecentralpartofthevillage,springsandgeysersareprevalent–therearethirtysprings,eachofdifferingtemperaturesandchemicalcompositions,includingwarmiron-richstreamsandmineral-richwarmandcoldwater.HydrotherapyinstallationsinTerraNostraParkwerebuiltinthenineteenthcentury.Starttime:9:00am

Meetingplace:PontaDelgadaCityGates

Duration:Allday(9h00–18h00withalunchbreak)

AbuffetlunchhasbeenarrangedforparticipantsatTerraNostraHotel–Casino.

Maximumnumberofparticipants:46(registrationrequired)-€25

Bringyourbathingsuitandtowel!ThankyoutotheMunicipalityofPontaDelgada,theMunicipalityofPovoação,andBensaudeHotelsforsupportingthispost-conferencefieldtrip!

ITINERARY

9h00 MeetbusinPontaDelgadaanddepartforFurnas

10h00 VisittothecaldeirasofLagoadeFurnas(FurnasLake)

11h00 VisittotheactivecaldeirasintheViladeFurnas

11h40 GuidedvisitofParqueTerraNostra

13h00 LunchbuffetatTerraNostra(heritage)Casino–SalaIII

14h30 FreetimeinFurnas–swiminthethermalwaterpoolinTerraNostraPark,visitdowntownFurnas,…

17h00 BusleavesFurnasforPontaDelgada

18h00 BusarrivesinPontaDelgada

27

Presenters’abstractsandbiosAbbySuckleandAnneLewisoncultureNOW,NewYork,USATourism2.0:NarrativesoftimeandplaceCulturalMappingisacatchallphraseusedtodescribethecreationofmapsbeyondliteralgeographicrepresentationsofphysicalcontexts.Artistsusethetermtodescribetheresearchthatinformsthesitingoftheirartworksincontext.Governmentsuseitasavehicleforparticipatorycommunityplanningprocessesthathopetospark‘creativeeconomies’andcreativeplacemaking.Citiesemploy‘CulturalMapping’topromoteculturaltourism.Academicshavebeguntousethistooltovisualizetheirresearch.Thediversemethodsofdatacollection,depictionandmaintenancewithoutrigororcommonlanguagelimitseffectiveusability,especiallyinthetourism,developmentanddesigncontext.Howisdatavisualizedsothatitcanreachitsintendedaudience.Howaremultipleoverlappingstoriesandthemespresented?|ThediscussionwillbeframedthroughthelensofcultureNOW’sexperiencetellinghistoriesoftimeandplaceinNewYorkCitythroughitsphysicalmaps,physicalandvirtualtoursanditsMuseumWithoutWalls.Wewillshowcasesomeofthemultiplecurrentpartnershipsinboththepublicandprivaterealm.Forexample,cultureNOWhascollaboratedwiththeNewYorkCityDepartmentofTransportationonSummerStreets(whereParkAvenueisclosedfor7milesonthreeSaturdaymorningsinAugust;thisyearover300,000peopleparticipatedinthefitness/artfestival).In2016itcollaboratedwithDOTontheinauguralSharedStreetswherepedestriansandvehicleswereinvitedto‘share’LowerManhattanatthespeedof5milesanhoursothatpeoplecouldexperiencethehistoryofthearea.October2017alsomarksthe15thanniversaryofopenhousenewyorkacitywideweekendtoprovideaccesstowhatarenormallyprivatespaces;itisenormouslypopular.Forthe15thyear,cultureNOWisscheduledtogivetwowalkingtoursonOctober14.WiththeAmericanInstituteofArchitects,cultureNOWhascreatedtheArchitecturalBoatToursandisoneofthe51partnersinArchtober,ArchitecturemonthinNY.AbbySucklecombinesanarchitecturalpracticewithastrongcommitmenttocivicengagement.Priortoopeningherownarchitecturalfirm,sheworkedatPeiCobbFreed&Partners;herprojectshaverangedfromtheLAConventionCentertotheUSHolocaustMemorialMuseum,SanFranciscoMainLibrary,andtheMortonH.MeyersonSymphonyCenterinDallas.CurrentclientsincludeNewYorkPresbyterianHospital.SheisPresidentofcultureNOW,anonprofitwhichcameoutof9/11.Shehasdesignedandprintedover

650,000physicalmaps.SheleadstheMuseumWithoutWallsproject,whichisanattempttoexpandbeyondgallerywallstounderstandplacebycreatinganacoustiguidetotheenvironmentblendingartarchitectureandhistory.TheiPhoneappdevelopedaspartofthiseffortwonaprizeattheNYCBigApps2.0in2011.SheisaFellowoftheAmericanInstituteofArchitects,hasreceivedtheAIANYStateFellowsandPresidentsAwardsandtheAIANationalCollaborativeAchievementAwardin2012.

AnneLewisonisapracticingarchitectwithdeepexperienceinculturalandinstitutionalprojectsofnationalandinternationalsignificance.Twooftheseprojects,theUnitedStatesHolocaustMemorialMuseuminWashington,DCandtheWorldTradeCenterMuseumPavilionhaveconsumed18yearsofherwork.Collaboratingdirectlywiththeartistswhoprovidedartworksforthesebuildings,shehasdevelopedagreatersenseofintegratingartintopublicbuildingsandfurtherthepublicrealm.WithherpracticenowbasedinCanada,shecontinuestheexplorationbetweenthecivicenvironmentandtherolesofarchitectsandlandscapearchitectsinunderstandingandcommunicatingthisworktothepublic,whichitserves.ShereceivedherarchitecturaldegreefromtheUniversityofBritishColumbia.

AdelinoGonçalvesandMargaridaRelvãoCalmeiroUniversityofCoimbra-Architecture,Coimbra,PortugalWho’sthetourist?Whoseheritage?ThechallengeofchangeonurbandevelopmentThetertiarizationofsocietyinthesecondhalfofthe20thcenturyandthecorrelatedgrowthofcultureandleisureindustriescreatedanunprecedentedpressureforchangeinhistoriccentres,creatingparadoxicalrelationsbetweentourism,heritagepreservationandurbandevelopment.Indeed,theestablishmentofstrictpreservationmeasuresinthefaceofthreatsinducedbyindustrialisationcreatedtheideathatchangealwayshasaharmfulimpact.Thispaperdiscussesthetransformationofheritagefrom‘sharedheritage’into‘consumergood’withparticularattentiontoitseffectsonPortuguesemiddle-sizedandbigcities.Inthecontextofthedesertificationofhistoriccoreareasandtheunderstandingthatculturalheritageimpliesitsuse,itispertinenttodiscusshowonecanpreservethevaluesandmeaningsofhistoriccentres,andforwhom.Thedegradationofthephysicalframeworkmakesrehabilitationoftheseareasapressingneed,yetrecentinterventionmodelsandpublicinvestmentshavenotenhancedtheheritageofthehistoriccentresasapublicgood.The‘touristification’thathasoccurredhasdemonstratedapowertocatalysetherehabilitationoftheseareas,buthasalsoimpliedchangesto

28

them.Thispaperdiscussesrecentexperiences,focussingonwhovisitsandwholivesthere,andassessingthelossesandgainsforthecommunities.AdelinoGonçalves,architectbytheDepartmentofArchitectureoftheUniversityofCoimbra(1994)andPhDinArchitecturefromthesameUniversitywiththethesis“PatrimónioUrban(ístic)oePlaneamentodaSalvaguarda”(2012).AssistantProfessorinDepartmentofArchitectureandAssociatedInvestigatoroftheCenterforSocialStudiesoftheUniversityofCoimbra.Hismainresearchinterestsareurbanpoliciesandtheintegrationofurbanrehabilitationandheritagepreservationinurbandevelopment.Onthesetopics,hehaspublishedarticlesandchaptersinnationalandinternationaleditions,aswellasinmeetingsandseminars.MargaridaRelvãoCalmeiro,architectbytheDepartmentofArchitectureoftheUniversityofCoimbra(2005)andPhDinArchitecturefromthesameUniversitywiththethesis“UrbanismoantesdosPlanos:Coimbra1834-1934”(2015).CurrentlysheisaninvitedassistantintheDepartmentofArchitectureoftheUniversityofCoimbraanddevelopsresearchintheareaofurbanpoliciesandintegratedurbanrehabilitation.

AlexandraI.Correia,CarlaMelo,andRaquelCunhaPolytechnicInstituteofVianadoCastelo(IPVC)-SchoolofTechnologyandManagement(ESTG),VianadoCastelo,PortugalAcontentanalysisoffood-relatedexperiencessharedonsocialnetworkssites:ThecaseofMinhoRegion,Portugal

Foodandgastronomyhavebecomeacentralelementinthepreservationofculture,traditionalvalues,localproducts,andsustainability.Food-relatedexperiencesenrich,diversifythetourismoffer,andareformanytouristsoneofthemaintravellingmotivations,providingopportunitiesforuniqueexperiences.Thegrowingattractivenessoffood-relatedexperiencesisraisingtheinterestofcountriesandregionsinpromotingtheirsingularitiesandtheirrelatedtraditions,leadingtotheneedofeffectivemarketingstrategies.Therefore,knowingthemarket,whotheyare,whatdotheywant,whatdotheydoandwhatdotheylikeandshare,iscrucialforthedevelopmentofattractivefood-relatedandculturalexperiencesandmoretargetedmarketingcampaigns,particularlyinsocialmedia,duetoitsincreasingroleininformationsearchanddecisionmaking.|ThispaperfocusesontheMinhoregioninthenorthofPortugal,designatedasEuropeanRegionofGastronomy(ERG)in2016,aprojectdevelopedandpromotedbytheInternationalInstituteforGastronomy,Culture,ArtsandTourism(IGCAT).Thisdesignationrepresentsanextraordinarymarketingopportunity,especiallyimportantfor

theMinhoregion,asitdoesnothaveastrongimageinrelationtoitsgastronomy,particularlyfortheinternationalmarket.|Basedonacontentanalysis,thisstudyaimstoidentifyandanalysewhattouristsaresharinginthemainsocialnetworkssitesinrelationtotheirfood-relatedexperiencesintheMinhoregion.Inordertofacilitateaclearanddistinctdestinationgastronomicimage,suggestionsofsocialnetworksmarketingstrategiesforDMO’swillbeprovided.

AlexandraI.CorreiaholdsaPh.D.fromBournemouthUniversity(UK)andisalecturerandresearcherinthetourismfieldatSchoolofTechnologyandManagement(ESTG),ofPolytechnicInstituteofVianadoCastelo(IPVC),andofAppliedManagementResearchUnit(UNIAG).Hermaininterestsincludewinetourism,inter-businesscooperation,tourismmarketingwithaspecialemphasisonexperientialmarketing,andsocialmediamarketingintourism,andoutdoortourism.Inthelastyears,shehasbeeninvolvedinprojectswithlocalprivateandpublicorganisations,presentedpapersinnationalandinternationalconferences,beenmemberofscientificcommitteesforconferencesandseminarsandhaspublicationsinherareaofinterest.Shehasextensiveexperienceintourismresearchandeducation,andiscurrentlytheCourseLeaderoftheMaster´sinInnovativeTourismDevelopmentofESTG-IPVC.ShehaslecturedabroadunderEUErasmusschemeandhasexperienceinthehospitalitysector.CarlaMelohasaGraduateDegreeinTourismPlanningandManagement(AveiroUniversity)andaMasterDegreeinInformationManagement(AveiroUniversity).AfterseveralyearsworkingontourismappliedresearchprojectsattheAveiroUniversity,Carlaworkedonaconsultancycompanyforeightyears,ontourismprojectsaswellasonurbanplanning,cultureandheritage,employmentandevaluationprojects.DuringherprofessionalcareerCarlahasalsobeenteachingforabout10yearsinhighereducationinstitutions(UniversityofAveiroandVianadoCasteloPolytechnicInstitute),andworkingasaprofessionaltrainerinareassuchasstrategicplanning,tourismandlocaldevelopment.Hermainareasofresearchandpublicationhavebeentourismstrategicplanning,scenarioplanningandgastronomy/culturaltourism.Currently,CarlaisdevelopingresearchunderaPhDProgrammeatTilburgUniversity,onthetransformationalpoweroftourismexperiences.RaquelCunhagraduatedinTourismfromtheSchoolofTechnologyandManagement(ESTG)ofPolytechnicInstituteofVianadoCastelo(IPVC).ShecompletedatrainingcourseundertheMobilityActionProgram–LeonardodaVinciatRedIBERTUR–Heritage,TourismandSustainableDevelopmentNetwork,partcipaingonprojectstothedevelopmentofsustainableresourcesinthetourismsector,withemphasistoarchaeologicaltourism.SheparticipatedonthepromotionofoneoftheCulturalRoutesof

29

theCouncilofEurope.Duringherprofessionalexperiences,shedevelopedadministrative,customerserviceandconflitmanagementfunctions.Recently,shecompletedaMasterinTourism,InnovationandDevelopmentatSchoolofTechnologyandManagement(ESTG),ofPolytechnicInstituteofVianadoCastelo(IPVC),duringwhichshedevelopedaprojectunderthethemeMarketingandWineTourism:ProposalstoQuintadaAvessada,Favaios.HermaininterestsincludeWineTourism,MarketingTourism,inparticularSocialMediaMarketinginTourism,andCulturalTourism.

AlexandrePascoalTeatroMicaelense,PontaDelgada,AzoresAlexandrePascoalis,sinceAugust2011,ChairmanoftheBoardofDirectorsofTeatroMicaelense.HegraduatedinSociologyfromtheInstitutoSuperiordasCiênciasdoTrabalhoedaEmpresa.HewasalsoRegionalDeputyintheLegislativeAssemblyfortheAutonomousRegionoftheAzoresbetween2008and2011.AlsoinhisprofessionalresumearethefunctionsofProductionDirectorofTeatroMicaelense,between2003and2008;AssistantProductionDirectorfortheFestivalMusicAtlântico,between1999and2007;MemberoftheBoardforADA–AcademiadasArtesdosAçores,from2001to2003;aswellasfoundingpartnerforMUU–ProduçõesCulturais.

AlysLongleyUniversityofAuckland–Dance,Auckland,NewZealandYoutaketheworldofaplaceintoyourbodyandthenyouseeanew:ArtisticpracticesandatmosphericattunementsTheexchangeofculturethroughartisticpracticethatoccursthroughtourismenablesthemovementofideasandpossibilitiesindynamicwaysthatarebothandtangibleandintangible.Centraltotheexperienceofbeingatourististheexperienceoftranslationandmistranslation.ThispresentationwillreflectonCroninandSimon’s(2014)article“TheCityasTranslationZone”fromthepointofviewofartisticpractice,embodimentandpoeticthinking.Itwillevokepotentialrolesthatartisticpracticesplayinenablingtravellerstoattunetotheatmospheresofplaces(Stewart,2011)throughconsideringtraditionalartisticspacessuchasgalleries,craftshops,theatres,publicartworksandarchitecturalspaces—andalsothroughthemyriadwaysthatthelogicsofartist,performersanddesignersshapetouristexperience.AlysLongleyisaSeniorLectureintheDanceStudiesProgrammeintheFacultyofCreativeArtsandIndustries,UniversityofAuckland.Alys’sresearchinterestsincludepractice-ledresearch,interdisciplinaryprojects,ethnography,culturalmappingandinclusivedance

education.Shehasrecentlyledtheprojectfluidcity,anart-science-educationprojectonwater-sustainability.HerbooksTheForeignLanguageofMotionandRadioStrainerarepublishedwithWinchesterUniversityPress’sPrefaceSeries.

AnaMouraArroz,RosalinaGabriel,IsabelR.AmorimeIsabelEstrelaRegocE3c-CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup;DepartamentodePsicologiadaFCSH,UniversidadedosAçores,AngradoHeroísmo,Açores,PortugalRepresentaçõesdaautenticidadeAçorianaAprocuradoqueéúnicoeespecíficoemcadalugarcontrapõe-se,cadavezmais,àglobalizaçãodomercadoturístico.MasoqueéqueserádefactogenuínonosAçores?Quemnasce,viveouvisitaosAçoresresponderáaestaquestãodamesmaforma?Conhecerasrepresentaçõesdediferentesinterlocutoresrevela-secrucialaoplaneamentoegestãodoturismonaRegião,aoorientaraconceçãodedispositivosdedivulgaçãodoarquipélagonomundo.Nestacomunicaçãoserãoapresentadosediscutidosresultadosdeumestudoqueconfrontaasperspetivasderesidentes,naturaiseturistassobreoquerepresentaediferenciaosAçoresdeoutroslugares.Sãoconfrontadosdadosanterioreseposterioresaoiníciodoatualboomturístico,relativosarepresentaçõessimbólicaseicónicasdosAçores.OssímbolosatribuídosaosAçores,cujasracionalidadesforamidentificadasatravésdeárvoresdeclassificação(CHAID),recolhidosnuminquéritoporquestionário,realizadoem2010,a762cidadãosnaturaiseresidentesnaRegião,sãocomparadoscomossímbolosresultantesdeuminquéritoadecorreronlinejuntodeumaamostraintencionalporboladeneve.OsdadosprojetivossobreosAçores,igualmenteobtidosnesteinquérito,sãosujeitosaumaanáliseestruturaldasevocações(EVOC).|Asrepresentaçõesicónicasforamidentificadasapartirdeanálisesdescritivo-interpretativasdosvídeosdedivulgaçãodosAçores,partilhadosemgrupospúblicosnumaredesocial(Facebook),porcidadãosparticulares.DaespecificidadeentreasrepresentaçõesdecidadãoscomdiversasrelaçõescomolugaredaproximidadeconceptualentrerepresentaçõessimbólicaseicónicassãoinferidasimplicaçõesrelativasàpromoçãoturísticadosAçores.AnaM.ArrozreceivedaPhDonEducationPsychologyattheUniversityoftheAzores,wheresheisaprofessorofHealthandEnvironmentalPsychology.SheiscurrentlyworkingintheIslandEnvironmentalRisksandSociety(IERS)groupofcE3c.HerresearchfocusesonSocialandEnvironmentalPsychology,specificallyonchildren’sandadult’sperspectivesof

30

theenvironment,riskbehaviour,riskperception,andriskcommunication.(http://ce3c.ciencias.ulisboa.pt/member/ana-margarida-moura-de-oliveira-arroz)

AnaPaulaAndradeConservatórioRegionaldePontaDelgadaIn2014,theConservatórioRegionaldePontaDelgadacelebratedits50thanniversary.AtthattimetheConservatoryhad550studentsand45teachers,providingspecializedtrainingofdifferentmusicalinstruments.IntheAzores,therearecurrentlythreeregionalconservatoriesoperatingintheislandsofS.Miguel,TerceiraandFaial,frequentedbyhundredsofstudentsofvariousages.AnaPaulaAndradewasbornin1964inPontaDelgadawhereshecompletedthegeneralcourseofmusicattheregionalconservatory.In1987,shefinishedapianocourseattheNationalConservatory(Lisbon),andinthefollowingyearshestudiedcompositionandorgan.ShealsostudiedforthreeyearsattheGregorianInstituteofLisbon,withattentiontothesubjectsofGregorianchantandmodality.Shehasperformedsoloconcertsorasapianoandorganaccompanistinvariousregionsofthecontinentandinthevariousislandsofthearchipelago.WiththesopranoEuláliaMendes,sheheldaconcertatExpô98inLisbon,integratedintheCommemorativeDayoftheAzores.InJanuaryandMayof2006sheaccompaniedthevocalgroup“Fouroctaves”intwotourstoUruguayandBrazilattheinvitationoftheRegionalDirectorateofCommunities.Since1989,shehasbeenprofessorofpianoandanalysisandcompositiontechniquesattheRegionalConservatoryofP.Delgada.InthelastthreeyearsshehasbeenthepresidentoftheexecutivecouncilofthePontaDelgadaConservatoryofMusic,Azores.

AnaRitaCruz,PedroCosta,MargaridaPerestrelo,andMariaAssunçãoGatoInstitutoUniversitáriodeLisboa(ISCTE-IUL)-DINÂMIA’CET-IUL,CentreforSocioeconomicandTerritorialStudies,Lisbon,PortugalTerritorialcreativedynamicsdevelopmentthroughtourismTourismisanactivitycapableofgeneratingawiderangeofterritorialimpacts.Itiseasytoacceptthattheimpactsmostunderlinedbylocalactorsandpolicymakersareusuallythoseassociatedwiththeeconomicbenefitsgeneratedbythisactivity.However,tourismimpacts,particularlywithinthecontextofsmallandmedium-sizedcitiesorruralareas,arealsoofadifferentcharacter.Departingfromtheliteratureonthesocialandculturalimpactsoftourism(Ap,1992;Ap&Crompton,1998;Cohen,1984;Duxbury&Campbell,

2011;Richards,2011),thiscommunicationexploresthedifferentterritorialimpactsthattheimplementationofinitiativeslinkedto“creativetourism”(Richards&Raymond,2000)canproduceinsocial,economic,culturalandenvironmentaltermsintheterritorieswheretheyareundertake.Thus,thepurposeofthecommunicationistostructureatheoreticalframeworkforcreativetourismimpactsinsmallcitiesandruralareas.Thiswillhelptoleveragetheculturalandcreativedynamicsaswellastopromotethesustainableimplementationofthiskindofinitiatives,whichinvolveshavingthecapacitytoadapttoeachterritorialcontext,andtheabilitytofollowitsdevelopment.AnaRitaCruzisaresearcheratDINÂMIA’CET-IUL.Since2012,sheispartoftheresearchgroup“CitiesandTerritories”whereshehasbeenworkingonthecontributionsoftourismtothepromotionofculturalandcreativedynamicsintheterritory.AnaRitacurrentlyparticipatesintheprojectteam“CREATOUR-CreativeTourismDestinationDevelopmentinSmallCitiesandRuralAreas“(ProgramofJointActivities,Portugal2020),whichaimstodevelopanintegratedapproachtocreativetourisminsmalltownsandruralareasinPortugal.AnaRitaCruzisasociologist,Ph.D.inTourismStudiesandaMasterinTourismDestinationManagementandDevelopmentbytheFacultyofEconomicsoftheUniversityofAlgarve,whereshecollaboratesasaninvitedassistantprofessor.

AndréLuisQuintinoPrincipeUniversidadedePorto-InnovationEconomicsandManagement,Porto,PortugalCulturalassociations,sustainabilityandtourism:InnovativeapproachesforlocaldevelopmentinOportoCulturalassociationscarryoutculturalactivitiesandinitiativesmostlywithintheso-calledcreativeindustries.Asnon-profitorganizations,theyperformlow-costeventspromotingtheirsustainability,socialinclusionandcohesion,empowerment,cultureandtourismattractioninmoredistantneighborhoodsofthetouristcircuitofOporto.|ThispapercomesfrompartoftheresultsofadissertationoftheMaster’sDegreeinInnovationEconomicsandManagementoftheUniversityofPorto-FEP,thecasestudyofCasaBôCulturalAssociationinPorto,abouttherelationshipbetweenthecreativityandsustainability.Themethodsusedwerequalitativeresearchofdocumentaryanalysis,18semi-structuredinterviewsandcreationofobservationlogsandquantitativeresearchtoanalyze5,155eventsampledfrom9culturalfacilities,classifyingtheactivitiesderivedfromthecreativeindustriesbyUNCTADclassification.|Results.Duetotheircreativeandaccessiblenature,culturalassociationsattractatleasttwotypesoftourism:theemergentonederivedfromthelow-incometourists,attractedbythetrendoflow-costflightsseekinglocalaccommodationinsteadofdowntownhotels,andtouristsseekingcultural

31

alternativesforauthenticand“real”events,lookingforinteractionswithlocalsandlocalexperiencesastemporarycitizens.|Conclusions.CulturalAssociationshaveabusinessmodelbasedonsustainability,anagendawithsmallerquantity,butagreatervarietyofculturalevents,promotinginnovationssuchasbarrier-freeaccessbydonation,socialintegrationofthecommunityandtourists,exchangeexperiencesandsynergiesinacollaborativenetworkbetweenotherassociativespacesandworkingasacreativelaboratorytoempowerpeopleanddevelopingartists.

AndréVieiraandIsabelS.AlbergariaISCTE-IUL/UniversidadedosAçores,PontaDelgada,PortugalOsvaloresdoterritórioeosmateriaisendógenosnumaarquiteturaaoserviçodoturismoculturalesustentávelnosAçoresComoaumentodoturismonosAçores,sãomuitososnovosinvestimentos,públicoseprivados,quesedestinamaoalojamentoturísticoeaodesenvolvimentodeatividadescorrelacionadas.Poroutrolado,persisteumnúmerorepresentativodeedifíciostradicionais,deelevadovalorculturaleidentitárioqueseencontradevoluto,degradadoeexpectante,situaçãoqueprejudicaaimagemdapaisagemconstruídaeconstituiumriscosériodeperdapatrimonialcomgravesconsequênciassobreasrepresentaçõesdaidentidadelocal.Ofundamentodapresentepropostaassenta,pois,nopressupostodequeoimpulsodoturismonaRegiãodevesercanalizadoparaapromoçãodareabilitaçãoeparaouso,emnovasconstruções,deumalinguagemenraizadanosvaloresdoterritórioenosmateriaisendógenos,adaptadosasoluçõessustentáveisdopontodevistasocial,ambientalecultural.ApartirdainvestigaçãolevadaacabonoâmbitodomestradoemarquiteturanoISCTE,pretendemosapresentarexemplospráticosdesoluçõessustentáveiscombasenolevantamentodesituaçõeshistóricas,dematerialgráficoedocumentalrelativoaespaçostradicionaisdaconstruçãohabitacionaledeoutrotipo,reveladorasdeaspetosestéticosetécnicospeculiares.Procurar-se-ádemonstrarqueépossívelaadaptaçãodesoluçõesarquitetónicas,formaiseconstrutivas,que,semprescindirdousodeumalinguagemcontemporânea,recuperamossabereseoselementosculturaisancoradosnaidentidadelocal.

AnnaPluszynskaJagiellonianUniversity-InstituteofCulture,Cracow,PolandTheOpenMonumentsCrowdsourcingProject-discovering,exploring,andbuildingacivicdirectoryofmonumentsinPolandTheOpenMonumentsprojectwasinitiatedin2012byCentrumCyfroweProjekt:Polska.ItsmaingoalwastoencouragePolestoverifyandaddinformationonthemonumentsfeaturedinthePolishnationalmonumentregister,whichoftenlackscurrentaddresses,exactdateswhenparticularmonumentswereconstructed,ordatawhichwasnotrequiredinpreviousyears(e.g.GPScoordinates).Theeffectofcommunityworkbecameaspringboardforthedevelopmentofanationwidewebsite.Today,eachmonumentfeaturedonthewebsitehasitsownseparatepage,andInternetuserscanaddinformation,uploadphotosanddocuments,andsubmit“non-encyclopaedia”content,i.e.trivia,legends,oranecdotes.Thisopenmonumentwebsitehasmanyadvantages.Thoseinterestedcannotonlyaddmissinginformationbutalsomonitortheconditionofmonumentsandorganizeeducationalorsocialinitiativesaimedatmonumentpreservation.TheprojectlivesowingtoInternetusersandtheirwillingnesstotravel,gosightseeing,explore,anddocumenttheirexperiences.Thewebsitemightalsoserveasasourceofinformationtobeusedinpracticee.g.bylocaltouristandinformationfacilitiesorbyteachersinschools.Theaimofthispresentationistooutlinehowthewebsiteotwartezabytki.plworks,basedonmaterialsacquiredfromtheproject’scoordinatorsandexistingliterature.Theauthor,moreover,willcarryoutasurveyamongportaluserstoanalysetheirmotivationtotravel,gosightseeing,andsharetheirnewlyobtainedknowledge.AnnaPluszynskaholdsherPh.D.inHumanitiesandManagementSciences.SheisaresearcherandacademicteacherintheInstituteofCultureoftheJagiellonianUniversityinCracow.Shehaspublishednumerousarticlesandmonographonmanagementinculture,copyright,andculturelaw.SheisalsoaDeputyEditor-in-ChiefofMediaManagementjournal.Themainareasofherresearchinterestsincludetheprocessofintellectualpropertymanagementandefficiencyinthemanagementofartisticworks.Sheworkshardtocombineheracademicendeavourswithpractice.Shegainedadditionalprofessionalexperienceworkinginadvertisingandeventagencies.

32

AstridFrischknechtandCelianeCamargo-BorgesaeBSchweiz,Zurich,SwitzerlandSustainabletourismasco-creation:DialogueaboutculturalidentityandlocaldevelopmentThegoalofthisprojectpresentationistodescribethedialogueofindigenouscommunitiesaboutsustainabletourismandtheirdevelopmentgoalsasacommunity:theNgiePeopleinthegrasslandinthesouthwestregionofCameroonandthe‡KhomaniSanCommunityinthenorthofSouthAfrica.Contemporarycasestudiesinsustainabletourism(ST)arecallingfortheimportanceofnewformsofaddressingsustainabilityintourismandabetterinvolvementofdestinationcommunities(Moscardo2015).Buthowcanculturalminoritiesinso-called«poorregions»ofdevelopingcountriesexperienceandimplementtheirownresourcesandknowledgeforST?Howcantheyperceivethemselvesasresourceful,whentheyhavebeentoldfordecadesthattheirresourcesareuseless?|Thepresentationwillinformaboutthepreparationandchallengesofthedifferentdialogueswiththelocalauthorities,communitymembersandthechildren,howtheiranswerswerecollectedandgivenbacktothecommunities.|Thecontextofthesedialoguesisadissertationresearchaimingco-createdapproachestointernationalbusinessmanagementmodelsinthecontextofsustainabletourism.Theinquiryofthisfutureformingresearchisdefinedasaco-creationofdestinationcommunitiesindevelopingcountries,tourismstakeholdersinSwitzerlandandtheresearcher.Fromasocialconstructionst’sperspectiveknowledge,reason,emotionandmoralityresideinrelationships(Gergen&Gergen,2009).Theresearcher’sstanceisdescribedinDesigningResearchandwillbedescribedfurtherinthepresentation. AstridFrischknechtisaSeniorProjectManagerforOrganizationalDevelopmentandChangeManagementinpublicsectorswithactiveparticipationofMembersoftheExecutiveCouncil,BoardofDirectors,ChiefofExecutiveOfficers,HeadofDepartmentforoperationallevelsandjuniorstaff.Sheisalsoinvolvedinimplementingnewregionalstrategiesforlocalpubliceducationalinstitutionsindestinationdevelopmentforsustainabletourisminbusinessreorganisation:Developingmissionstatementandnewstrategy,facilitatorofchangeprocessandeducationaltransfer,informationandempowermentoflocalsupporters.SheiscurrentlydoingherPhDattheUniversityofTwentewithProf.Dr.C.P.M.Wilderom.

CelianeCamargo-Borges,PhDisalecturerandresearcheratNHTVBredaUniversityofAppliedSciences,AcademyofTourism,involvedmainlywiththemasterprograminTourismDestinationManagement.

AuroraRibeiroMARE/IMAR,Horta,PortugalMarinescientificcultureandnewtouristicactivities:Win-winsituationfortheAzoreansea?SincethefirstWhaleWatchingcompanywassettledin1991inPico,Azores,theAzoreanseahasbecomeanattractiveplacefornewtouristicexperiences.Thenaturalconditionswereafactorforthepublicinterest,butthescientificknowledgeandcultureplayedamajorroletoo.Interpretationandunderstandingarecrucialfortheengagementoftheaudiences,whichconvertsbothinfinancialfeedbackandinthespreadofmarinescientificculture.Thepublicawarenessforenvironmentalissuesisoneofthemainprioritiesoftheinvestmentonmarinescienceeducation,turningthesetouristicactivitiesintointerestingsituationsforbothinvestorsandscientists.Ontheotherside,imageandnarrativearecross-cuttinglanguagesandpowerfultoolsforalltypesofcommunication.Whicharethemainscientificnarrativesandimagesbehindthesuccessofthemarinetouristicactivities?AndwhicharethemainimpactsoftheseactivitiesfortheAzoreanSea?Whichinterestingimagesandnarrativesarebeinguncoveredbymarinescientistsrightnow?Couldtheybeintegratedinexistingtouristicactivitiesandcontributefortheirenrichment?CouldtheydrivefornewsustainabletouristicproductsrelatedtotheAzoreansea?AuroraRibeiro,creativecommunicator,iscurrentlyworkingatMARE(MarineandEnvironmentalSciencesCentre),Azores,Portugal.Withabackgroundonmoviemakingandcommunicationsciences,shedevelopsbothpracticalandtheoreticalworkonsciencecommunicationwithinmarinescientificprojects.Documentarymoviemaker,co-directorofFazendojournal(cultureandsciencecommunitarianpublication)andco-directorofthestreetartfestivalMaravilha.

AzucenadelaCruz–SPEASociedadePortuguesaparaoEstudodasAves/PortugueseSocietyfortheStudyofBirds–Açores,Nordeste,PortugalLandsofPriolo:5yearsofcollaborationtowardssustainabletourismTheAzoresbullfinch(Pyrrhulamurina)orPriolo,asitislocallyknown,isoneofthemostthreatenedbirdsinEuropeandendemictothemunicipalitiesofNordesteandPovoação,inSãoMiguelIsland,Azores.Conservationeffortsaroundthisbirdincludedaseriousconcernondevelopingsustainabledevelopmentopportunitieslinkedtothenaturalheritage,thereforepromotionofecotourismcameasanaturalconclusion.|Thepresenceofthisbird,whichwasincreasinglyknowninternationallyasanexampleof

33

successinbiodiversityconservation,alongwithsomeothercommoncharacteristicsoftheterritory,suchasruralityandisolation,ledtothecreationofanewnameforthedestination:“TheLandsofPriolo,”whichhasgrowninacceptancebymanylocalstakeholders.|Also,inordertoensureacoordinatedworktowardsacommonvisionoftheterritorybyallrelevantstakeholdersaparticipativeprocessoftourismplanningwasimplemented,involving10publicandprivateentities,withcompetenceintheareasoftourism,landplanningandmanagement,andmorethan100touristiccompanies,associationsandindividuals.TheStrategyandActionPlanwereapprovedin2011andbegantobeimplementedin2012,finishingin2016.ItalsopromotespartnershipswithlocaltouristiccompaniesthroughthePrioloBrand,presentlycountingwith46partnercompanies.|Thiscommunicationaimstoevaluatethemainresultsbasedonaseriesofindicatorsandastakeholder’ssurveyandhighlightsomelessonslearntintheprocessbyidentifyinggoodpracticesandproblemsthatarousedwithintheimplementationofthisprocess.

AzucenadelaCruzhasaBScinEnvironmentalSciencesbyUniversidadReyJuanandholdsapostgraduatedegreeinEnvironmentalCitizenshipandParticipationfromtheUniversidadeAberta(Lisboa)in2011.In2006shejoinedtheLIFEPrioloprojectasanintern,collaboratinginmonitoringactionsandassessingtheecosystemservicesprovidedbytheSPAPicodaVara/RibeiradoGuilherme.From2007to2010,shecoordinatedPriolos’InterpretationCenter.In2011alsocoordinated,withtheRegionalDirectorateofEnvironment,theapplicationprocessoftheLandsofPriolototheEuropeanCharterforSustainableTourismandin2016,there-evaluationprocess.Presently,sheisresponsibleforpublicparticipationandsustainabilityactionsinLIFE+LandsofPrioloproject,includingpublicuseoftheprotectedareas,promotionofsustainabletourismandsocio-economicandecosystemservicesassessmentoftheimpactsoftheproject.

CarlaAlmeidaCRIA/ISCTE,UniversidadedoAlgarve,Lisboa,PortugalReservanatural,pescadoreseturismoNaRiaFormosaoplanodeordenamentodacostaAlgarveprevêacriaçãodeumazonadeturismoambiental.Asocupaçõesdecomunidadesnomesmoespaçosurgemcomo“entraves”aumdesenvolvimentoambientalepaisagísticoparaacriaçãodestanovaproposta.Dequeformaseequacionaoambienteeoturismo,tendoemcontaaspráticaspresenteseomodelodesejadoéaquestãoqueselevantanestacomunicaçãoInvestigadoradoCRIA/ISCTE;DocentedaUniversidadedoAlarve;DoutoradaemAntropologia

CaseyVandenHeuvelAboriginalTourismAssociationofCanada,WestVancouver,CanadaRaisingourvoices:BuildingeconomythroughIndigenoustourismandcommunitystoriesIndigenoustourisminCanadaoffersconsiderableopportunity,challengingrealitiesandimportantbenefitstotheIndigenouscommunitiesandIndigenousentrepreneursinCanada.TheAboriginalTourismAssociationofCanadafocusesonprovidingleadershipinthedevelopmentandmarketingofauthenticAboriginaltourismexperiencesthroughinnovativepartnershipstocreateathrivingAboriginaltourismeconomysharingauthentic,memorableandenrichingexperiences.Casey’sexperienceisbuiltfromadiversetourismcareerwhichincludesorganizationalstrategyandplanning,communications,marketingandspecialevents.Careerhighlightsincludemanaginganaward-winningAboriginalmuseumandleadingthemediacommunicationsstrategyforTourismWhistlerforthe2010WinterGames.HiscurrentworkwithAboriginalTourismCanadaconcentratesonstrategicplanning,businessdevelopmentsupport,partnershipsandcapacitydevelopment.

CatarinaFrias,CarlaSilva,andCláudiaSeabraPolytechnicInstituteofViseu,Viseu,PortugalHowstorytellinginfluencesculturaltourists’behaviorsManystudiesshowthattourists,especiallyEuropeans,preferdestinationswheretheycanexperiencethelocals’wayofliving.Thenumbersshowthattheculturaltourismmarketisgrowingmorethan15%peryearinthelastdecades.Asaresult,atypeoftourismdemandhasemergedfromexperiencewithaspecialemphasisonguidedtours.Culturaldestinationsarerethinkingandrecreatinghistoryandheritagetopromoteurbanculturesandentertainmentthroughmemorableexperiencesbasedonguidedtoursandcontactwithguides,residentsandotherstorytellersthatsharethestoriesmythsandlegendsrelatedwithplaces.Thestoriescreateastrongerconnectionbetweenthetouristandthevisitedcommunity.Butmoreimportant,storytellingempowerstouristssincetheybecomeco-creatorsoftheirexperiencesandbecomethemselvesstorytellerstoothertourists.Throughsocialmediaandthenewtechnologiesstorytellersaremoreandmoreimportantinthetourismexperience.|Thegoalofthisstudyistounderstandhowthestorytellersinfluencethetouristculturalexperienceandconsequentlywhatistheimpactofthisexperienceonthetourists’memory.Themethodologywillbebasedonnetnographythatisgraduallygainingacceptanceintourismresearch.Thisprocessallows

34

toexploresocialmediacommunitiesbringinginsightsthroughsystematicanalysisofnarratives,videosandphotospostedandsharedbyusers.MestrandaemGestãoTurísticanaEscolaSuperiordeTecnologiadeViseu,InstitutoPolitécnicodeViseu.

CelianeCamargo-BorgesNHTVBredaUniversityofAppliedSciences-AcademyforTourism,Breda,TheNetherlandsSustainabletourismforsocialdevelopmentintheAmazonas:AneducationalexperiencebetweenBrazilandTheNetherlandsThegoalofthisprojectpresentationistodescribetheprocessofdevelopingalong-termcollaborationbetweentwouniversitiesinsustainabletourism:TheStateUniversityoftheAmazonas(UEA)andNHTVBredaUniversityofAppliedSciences.TheDutchsideissending17regularmasterstudentsand5executivemastersstudentsplusthreeprofessorsfortwoweekstointeractwiththeAmazonaspartnersinamissiontoco-createsustainabletourism.TheGeneralAssemblyoftheUnitedNationsapprovedtheresolutiontomake2017theInternationalYearofSustainableTourismforDevelopmentandthisdesignchallengegoesonthisdirection,aimingatdevelopingamasterplanontourismdestinationmanagementinwhichthechallengeistodevelopanappealingplanforvisitorsandlocalstocometogether,withtheneedofpreservationoftheforestanditspeople.|Thisisaninterdisciplinarydesignchallengeinvolvingstudentsandprofessorsfromdifferentareas,especiallytechnology/innovation,tourism,education,andentrepreneurship,anditwillbeexaminedfromaholisticandsystemicperspective.ThedesignapproachtobeusedisImagineering,adesignmethodologythroughisamastercourseatNHTVBredaandtobeexplainedfurtherinthepresentation.TheresultofthisprojectwillbethebackboneforalargernetworkofUniversity,governmentalandprivateorganizationsintheAmazonasinthefieldoftourismandleisure.

CelianeisalecturerandresearcheratNHTVBredaUniversityofAppliedSciencesintheAcademyforLeisureandAcademyforTourism.Asapractitionersheisinterestedinhelpingorganisationsandcommunitiestotacklecomplexmatters,suchasthoserelatedtoImagineeringandTourismDestinationManagement.Herworkfocusesonrelationalformsofpracticescreatingamoreeffectivemeansofcollaborationanddecision-making.She’sinterestedinexploringhowindividualscancometogetherthroughdialogicrelations-improvinginteractionandcollaboration.Sheisveryfocusedonparticipatorywaysofdevelopingresearchsuchascommunitypractices,arts-basedresearch,narrativeresearchandstorytelling.|Currently,sheisanassociateofTheTAOSInstitute

(http://www.taosinstitute.net),anon-profitinstituteconcernedwiththeoryandpracticesofsocialconstruction.AspartoftheTaosInstitute’sPh.D.program,shesupervisesPhDstudents,teachesintheRelationalLeadingMastersprogram(incollaborationwithMiddlesexUniversity)anddesignsandfacilitatesworkshops.|SheisacountryspecialistatKIT/InterculturalProfessionals,Amsterdam(www.interculturalprofessionals.com),consultingandtrainingprofessionalsworkinginaninternationalenvironmentaswellasfamilieswhenmovingabroad.Toknowmoreabouttheprojectssheisinvolvedwithandherpublications,pleasegoto:www.designingconversations.us

ClaudiaPatoCarvalhoCentreforSocialStudies,UniversityofCoimbra,Coimbra,PortugalCommunityengagedresearchinanUNESCOWorldHeritageSite:ThecaseofSofiaStreetinCoimbra(Portugal)Inthispresentation,wesharetheexperienceofanartsbasedactionresearchinterventionintheSofiaStreet,inCoimbra(Portugal),acitystreetthatwasinscriptedasanUNESCOWorldHeritageSitein2013.Thisinterventionispartofthebiggeraction-researchprojectnamed‘Arteria’,wherewewishtoexplorethepossibleconnectionsbetweentheartisticpracticeandthesocialsciencesfield.Wewishtoreflectonhowthefieldresearchthattookplaceinthisstreet(thepreparationofcommunityworkshopsandtheirimplementation)representsaprocessofexplorationofhowmethodologiesofthesocialsciencefieldmayberelatedtotheprocessofartisticcreation.Specificmethodologicalapproacheswillbeshared,likedocumentalprocesses(mappingofstoriesandevents,photographs,video)andaprocessofparticipatorydesignforworkshopimplementationwithdirectconnectionswiththeprocessesoftheartisticpractice.Atthesametime,ananalysisisdoneonhowthisprocessmayhaveanimpactonthesocialandculturaltransformationoftheSofiaStreet,withconcreteimpactsontourismandculturalrelatedpolicies.Since2012,ClaudiaPatodeCarvalhohasbeenaPost-doctoralResearcher,Cities,Cultures,andArchitectureResearchGroup,CentreforSocialStudies(CES),UniversityofCoimbra.Sheholds:DoctorofSociology(CulturalSociology),UniversityofCoimbra,2010;M.Sc.inSociology(FacultyofEconomics,UniversityofCoimbra),2004;B.Sc.inSociology(FacultyofEconomics,UniversityofCoimbra),2000.From2016,shehasbeenamemberoftheresearchteamoftheCESprojectCREATOUR:CreativeTourismDestinationDevelopmentinSmallCitiesandUrbanAreas.From2014,aMemberoftheDirectorshipofthetheatrecompanyOTeatrão(Coimbra,Portugal).2010-2016-CoordinatoroftheSocialArtsIntegrationproject‘BandoàParte:YouthCultures,ArtsandCitizenship’atthetheatre

35

companyOTeatrão(Coimbra,Portugal).2007-2012-VisitingResearcherattheCentreforReflectiveCommunityPractice(nowCommunityInnovatorsLab),DepartmentofUrbanStudiesandPlanningatMIT(Boston,USA).From2015,Co-coordinatoroftheExtensionProgramatCES‘CiênciaViva(LiveScience)’.

CristinaSantosandMariaJoãoNetoUniversidadedeLisboa,FaculdadedeArquitetura,CentrodeInvestigaçãoemArquiteturaUrbanismoeDesign(CIAUD)andInstitutoPolitécnicodeBeja,EscolaSuperiordeEducação,Lisbon/Beja,PortugalTheimportanceofinfographicsandgraphicbrandinthemediatizationofnaturalandculturalheritageAnattractiveHeritagepresentationisknowntobecrucialforthesuccessfulmediatisationofnaturalandculturalheritage.Newinfographictechnologiesandaudiovisuallanguagescanaccomplishthisbycommunicatingcomplexprocessesintosimple,understandableinformation,thusprovidingahigh-qualityculturalexperiencetovisitors.Definingastronggraphicmarkhelpstouniformisetheseprocesses,allowingaconnectiontobemadebetweencommunicationmaterialsandlocalsignage.Heritagesignagesuchaswayfindingsystemsshouldadditionallyconveyastrongmessagethatreinforcesalocation’sculturalbrand.|Thisstudyhighlightstheimportanceofinfographicsandgraphicidentityintheinterpretation,presentationanddisseminationofnaturalandculturalheritage,andinpromptingvisitorstodirecttheirattentionmorecloselytothesingularitiesanddistinctheritageaspectsofaplace.Here,weanalysetheroleofthedesignerasaninformationandcommunicationcatalystandindisseminatingandpreservingthememoryofdifferentheritagespecificitiesthroughthegraphicobjectshe/sheproduces.Wealsoassesshowgraphicbrandandinfographicscontributetobetterstructuring,clarifyingand“visualizing”information,andemphasizehowthisiscriticaltotheunderstandingofallaspectsofapatrimonialdestination.Throughatheoreticalreflectionandpresentationofcasestudies,e.g.theworkofFridaLarios,PeterGrundyorAnyforms,ortheDowntownBrooklynwayfindingsystem,westrengthenguidelinesthatwethinkaredeterminantforthewayheritageisperceivedandinformedtothepublic,furtherimprovingsystemsandprocessesusedforintegratinggraphicidentityandinfographicsintocommunicationmaterials.CristinaSantosisaProfessorAssistantatthePolytechnicInstituteofBeja.ShereceivedherBachelor’sdegreeinIndustrialandProductDesignfromtheFacultyofArchitectureoftheUniversityofLisbon(2001),andherMaster’sdegreeinGraphicDesignfromthesameFaculty,withtheFinalMasterThesisintheareaofinfographicsrelatedtoCultural

Tourism(2010).Currentlyshe’sattendingthePhDinDesignatFacultyofArchitectureoftheUniversityofLisbon(since2011).|CristinaSantosworkedasanindustrialandGraphicDesigner(between2001and2007)forseveralcompanies.ShecurrentlyworksasProfessorAssistentatthePolytechnicInstituteofBejasince2007andasamemberoftheScientificTechnicalandPedagogicalCommissionofArtsandMultimediaCourse.SheiscollaboratoratCIAUD(ResearchCentreforArchitecture,UrbanismandDesignattheFacultyofArchitecture,UniversityofLisbon).MariaJoãodeMendonçaeCostaPereiraNeto,DoutoramentoemHistória-UniversidadePortucalense2007;MestradoemSociologia-ISCSPdaactualUlisboa;Licenciatura1981-FLUniversidadedeLisboa;4ºanodoCursoSuperiordeGestãodeRecursosHumanosedePsicologiadoTrabalhodoISLA-Lisboa;Professorauniversitáriadesdeoanolectivode1982/83.|AolongodetrêsdécadastemleccionadodiversasdisciplinasnosdomíniosdasuaformaçãoacadémicanomeadamentenasáreasdasCiênciasSociaiseHumanas-Sociologia,DemografiaeAntropologia-edaHistória:daArte,Arquitectura,doDesign,daCultura,daCenografiaedoEspectáculo.|Desde1978possuilargaexperiênciadeinvestigaçãocientíficaedeconsultoriaprofissionalnosdomíniosdasCiênciasSociaisaplicadasemdezenasdetrabalhosdecampoedecoordenaçãodeequipasdesdePlaneamentoeOrdenamentodoterritório,sondagenseestudosdeopinião,estudosdemercadoesobreoTurismo.|Entre2007e2013foiinvestigadoraintegradadoCHCdaUniversidadeNovadeLisboa,núcleoIDeP,emembrocolaboradordoCIAUDdaFAUlisboa,desdeSetembrode2013éinvestigadoraintegradadoCIAUDemembroassociadodoCHAM-UniversidadeNovadeLisboa.|SóciadaSociedadedeGeografiadeLisboa,desde1981,ondepresideem2014àssecçõesdeEstudossobreoPatrimónioeSecçãodeArteseLiteratura.ÉsecretáriadaSecçãodeTurismoevogaldasecçãodeCiênciasSociaiseJurisprudência.|Aolongode3décadastemparticipadoemdiversasconferência,SeminárioseCongressosnacionaiseInternacionaisemUniversidadesdeprestígiotaiscomoadeOxford,Queen´sCollegedeBelfast,Liverpool,Leuven,AngliaRuskinUniversity,Chelmsford,Essex.IstambuleS.Paulo–USP.|MembroeleitodoSenadodaUniversidadedeLisboa,pertencendoácomissãodosAssuntoscientíficos.Quadriénio2013-2017.

36

DanielaAngelinaJelinčićInstituteforDevelopmentandInternationalRelations-DepartmentforCultureandCommunication,Zagreb,CroatiaParticipatoryexperiencetourism:AnewcreativetourismparadigmWhilethe‘creativeturn’atmultiplelevelsandineverydaylifehasledtorapiddevelopmentofcreativetourism,notallformsofcreativetourismemploythesameintensityofcreativeinvolvement.Itispossibletodistinguishbetweenpassiveandmoreactiveformsofcreativetourism.Inparallel,a‘socialturn’,hasalsoledtotheemergenceandgrowingpopularityofformsoftourism,suchasvolunteertourism,involvingsimilarlyactiveparticipation.Theaimofthispaperistoputforwardideasandpresenteclecticobservationsonactivetouristparticipationaroundboththecreativeandsocialturnsintourism.Ratherthanattemptingtore-specifycreativetourism,andreconcilethisre-conceptualisationwithrapidlygrowingnewandevolvingvariantsoftourismwiththecommoncharacteristicsofactiveparticipation(learningenhancementandknowledgeacquisition),anewconceptthatcanembraceallrelevanttouristactivitiesunderoneumbrellaisproposed.Therefore,‘participatoryexperiencetourism’(PET)isputforwardasageneralconcept,andstraightforwardlydefinedastourisminvolvingaprocessofaddingvaluetoanexperiencethroughactiveparticipationbythetourist.PET,isthusarguedtobepreferabletoreframing‘creativetourism’tocapturevariedformsofexperienceinvolvingactivetouristparticipation.Itisputforwardasanextensionofcreativetourismandasanumbrellaconstruct,thuspresentingaconceptualcontributiontotheresearchofcreativetourism,grounded,atthesametimeoncasestudieswhichincludedifferentnotionsofvalueaddition.DanielaAngelinaJelincicisaseniorresearchadviserattheInstituteforDevelopmentandInternationalRelations(IRMO)inZagreb.SheholdsaPh.D.inethnologyfromtheUniversityofZagrebandherspecificinterestsareinculturaltourism,cultural/creativeindustries,culturalpolicy,creativityandsocialinnovations.Also,shelecturesculturaltourism,economyofculture,culturalheritagemanagement,socialinnovationsattheUniversityofDubrovnik,UniversityofZagreb,UniversityofAppliedSciencesVERNandattheEdwardBernaysFirstCollegeofCommunicationManagementinZagreb,andattheUNESCOChairforCulturalHeritageManagementandSustainableDevelopment,InstituteforSocialandEuropeanStudies(ISES)inKöszeg,Hungary.Sheistheauthorofseveralscientificbooks(ABCofCulturalTourism;CultureinaShopWindow;Culture,Tourism,Interculturalism;InnovationsinCultureandDevelopment:TheCulturinnoEffectinPublicPolicy-inpress),national/internationalstudiesaswellasofanumberofnational/localstrategicdocuments,andistheCouncilofEuropeexpertforculturaltourism.

DavidDivineyandMelindaSpoonerArtGalleryofNovaScotia/NSCADUniversity,Halifax,CanadaPre-ConferenceWorkshop1:DeepMappingasArtist’sBooksLandMarks2017:Art+Places+PerspectivesLandmarksaremeetingplacesforsharingdifferingpointsofviewthatsupporteducation,interculturaldialogue,andtheaspirationsoflocalcommunities.Landmarksmakevisiblethelocalstories,memories,rituals,andintangiblecustomsofculturalpracticesthatconstituteplacesasmeaningfullocations.|LandMarks2017/Repères2017isanetworkofcollaborative,contemporaryartprojectsacrossParksCanadaplacesduringthe150thyearofCanadianConfederation.2017marksanoccasiontoreflectonamucholderland,andtoaddressourrelationshipwithnatureinthefaceofpresent-dayenvironmentalandclimaticcrises,thelegaciesofcolonialism,andthecomplexrelationshipbetweennationhoodandculturalidentity.|Usingartasacatalystfordiscourseandsocialchange,LandMarkslooksforward,andprovidesanopportunitytoimagine,tospeculate,andtoinventourfuturesthroughtheeyesofartists,artstudents,communities,andthroughthespiritoftheland.|Weacknowledgeouruniquesituationglobally-anincrediblyculturallydiversepopulationspreadoveranimmenselandmass,withover200languagesspokenacrossnearly10millionsquarekilometers.|Theindividualartist-ledprojectswithinLandMarkswillspeakfrommultiplepositions,usingdifference,ratherthanunifiednationalidentity,asastartingpoint.Approximately10projectswillbepresentedin15ParksCanadaplacesisbothruralandurbansettingsfromcoasttocoasttocoast.|LandMarkswillcreateaforumforcollaboration,knowledge-sharing,negotiationofdifferingperspectives,Indigenousepistemologies,andthecreationofnewframeworksofunderstandingthroughacoordinatedartcurriculumthatwillinvolve15universitiesandover300artstudents.LandMarkswillengagepeopleandactivatecommunities,situatingcontemporaryartpracticeoutsideofgallerywalls,innaturalsites,andthroughdigitalnetwork.Together,theseinitiativeswillseethisprojectreachanaudienceofaminimumof500,000people.|LandMarksaimstousecontemporaryartasavehicleto(re)connectpeopletotheland,tobroadenthedemographicofthosevisitingandutilizingParksCanadaplaces,and,ultimately,topromoteamoresustainablerelationshipwiththenaturalenvironmentandwithoneanother.|AsLandMarks2017/Repères2017willculminateonthesummersolsticeinJune2017,thispresentationwillprovideanoverviewofitsvariouscomponentswhilefocusingonvisibleoutcomesandresults.www.LandMarks2017.caDavidDivineyistheCuratorofModernandContemporaryArtattheArtGalleryofNovaScotiainHalifax,NS,Canada.MelindaSpoonerisasociallyengagedartist-researcherand

37

instructoratNSCADUniversity,Halifax,NS,Canada.AspartofcuratorialteamforLandMarks2017,theyareinterestedinaholisticapproachtotheexplorationoflocalhistories,naturalhabitatsandculturalheritage.Theyaimtoconnectpeopletoasenseofplaceandecologythroughaparticipatoryframeworkcenteredonideasofsustainabilityandcommunitybuilding.

DeborahdaCunhaEstima,MariaAnunciaçãoMateusVentura,AndréaRabinovicieFilomenaMariaCardosoPedrosaFerreiraMartinsUniversidadedeAveiro/UniversidadedosAçores-DepartamentodeEconomia,Gestão,EngenhariaIndustrialeTurismo(UA)/DepartamentodeBiologia(UAc),Aveiro/PontaDelgada,PortugalAsONGAeturismocriativonosAçoresOturismocriativoestárelacionadocomapossibilidadedovisitanteaprofundarocontactoeoconhecimentocomaculturalocal,atravésdaparticipaçãodiretaematividadesculturaisecriativas.Estaabordagemdesempenhaumpapelimpulsionadornodesenvolvimentosocioeconómicododestino,ondeénecessáriaumacapacidadeempreendedoraecriativadosatoresenvolvidosnaatividade.Nestecontexto,destacam-seosterritóriosinsulares,queatraemcadavezmaisturistasàprocuradeexperiênciassingulares.Emboraopatrimóniosejaumdosprincipaisprodutosturísticosdasilhas,énecessárioinovarparaoferecerserviçosdequalidade,consolidandoodestino.OarquipélagodosAçoresdestaca-secomodetentordeumabiodiversidadeeecossistemasúnicos,ondeasONGAintegramogrupodeatoresenvolvidosnagestãodasatividadeseinfraestruturasturísticas.Emboraalgumasorganizaçõespossuamumpapelimportantenasustentabilidadedoturismo,principalmentepelavalorizaçãodopatrimónioesensibilizaçãoambiental,aRegiãoaindanãoconsegueaproveitarasmais-valiasdestaparceria.Comoformadecolmatarestalacuna,propõe-seacriaçãodeumaRotaturística(RotadasONGA),quevisapromoverasaçõesdesenvolvidaspelasONGAqueserelacionamcomoturismo.Oscritériosassentesnestapropostaestãorelacionadoscomumaposturaativa,ética,inclusivee,ambientalmenteesocialmente,responsáveldasONGA.Assim,énestaperspetivadefomentodoturismocriativoqueopresenteestudosedesenvolve,comointuitode:promoveraparticipaçãodasONGAnasustentabilidadedoturismo;reconhecerevalorizaroseupapelnestaárea;criarprodutosturísticosquepromovamexperiênciasdeaprendizagem;promoversinergiasparaacriaçãodeumaplataformaparticipativa,distinguindoosAçorescomoumdestinodeexperiênciasmemoráveis.

DeborahEstima:MestreemGestãoeDesenvolvimentoemTurismopelaUniversidadedeAveiro.MariaAnunciaçãoMateusVentura:DoutoraemEcologiaAnimalpelaUniversidadedosAçores.ProfessoraAuxiliarnoDepartamentodeBiologiadaUniversidadedosAçores.MembrodoCIBIO-Açores.AndréaRabinovici:DoutoraemAmbienteeSociedadepelaUNICAMP.Pró-ReitoradeAssuntosEstudantiseprofessoraAdjuntadaUniversidadeFederaldeSãoPaulo.ÉdocentedoMestradoAcadêmicoemAnáliseAmbientalIntegrada,Unifesp,CampusDiadema.MembrodaANPPASesóciafundadoradaSociedadeBrasileiradeEcoturismo.FilomenaMariaCardosoPedrosaFerreiraMartins:DoutoraemciênciasAmbientaispelaUniversidadedeAveiro.ProfessoraAssociadanoDepartamentodeAmbienteeOrdenamentodaUniversidadedeAveiro.MembrodoCESAM-Aveiro.

DianaVeríssimo,JoãoPedroCouto,FlávioTiago,SandraFaria,andMariaTeresaTiagoUniversityoftheAzores-FaculdadedeEconomiaeGestão-SchoolofBusinessandEconomics,PontaDelgada,PortugalTheimportanceofpreservationofculturalheritagetomanageseasonalityintheAzorestouristicmarketTourismintheAzoresishighlydependentontheseason,withthevolumeoftouristsinsummerbeingconsiderablyhigherthaninwintertime.Thisfactrequiresthemanagersofthehotelunitstoadapttheirpracticesandstrategy.Thisinvolveschangesinworkcontracts,butalsointherelationshipwithpartnersandsuppliers,havingalltheoperationofthecompanytofindabalancesothattheoff-seasondoesnotharmtheretainedearningsofthehighseason.ThisresearchfocusesontheAzoreancompanies,withdatagatheredfrominterviewswithmanagers,usingaqualitativeapproach.Thecompaniesstudiedhaveavarietyofbusinessrealityanddatacollectedtriestorepresentthesedifferences.Theresultspointtotheexistenceofdiverseeffectsofseasonality,notingthattherearedifferencesamongthecompaniesduetoaspectssuchasthesize,typeofhotelandlocationorislandwithintheAzores,observingdifferentiatedimpactsofseasonality,butalsospecificstrategiesandthemanagementpracticesused.Strategiesusedpointtodevelopmentofcollectiveinitiatives,toenhancetheimageofthedestination,creationofeventstoattracttouristsintheoff-seasonandpromotionoflocalactivitiesandfestivities,aswellasindividualstrategiestoadaptcompanies’activities.|Acknowledgement:

38

FundingforthisworkisgrantedbyFCT–CEEAplA,ResearchCenterforAppliedEconomicsandAdvanceResearchCenterthroughresearchgrant(UID/SOC/04521/2013).SandraDiasFariaisanAssistantProfessoratUniversityoftheAzores,Ph.D.inManagement(Entrepreneurship),hasaMsCinPublicManagementandadegreeinBusiness.SheteachesEntrepreneurship,HumanResourcesandInnovationtomastersandundergraduatecourses.SheisaresearchfellowatAdvance/CSG,ISEG,UniversidadedeLisboa.HermainresearchinterestsincludeEntrepreneurship,HumanResources,Tourism,HealthcareManagementandInnovation.ShehaspublishedseveralarticlesininternationalconferencesandjournalssuchasTourismManagementandBusinessHorizons.

DougBuisThompsonRiversUniversity-VisualandPerformingArts,Kamloops,BritishColumbia,CanadaPre-conferenceWorkshop2:WalkingtowardsaPerceptualMosaicOverlay:TourismasaperceptualmosaicOverlay:TourismasaPerceptualMosaicisaninteractiveworkshopheldduringtheconferenceintheAzoresIslands.Theworkshopbeginswithapresentationonthethematicandpracticalconsiderationsoftheprojectincludingexamplesofimagesandvideoclipsofothervideoprojectionwork,alongwithsomepracticalinstructiononvideography.ParticipantswillventureintothelandscapeinPontaDelgadaandtheAzoresastourists,artistsorcurious,totakephotographs,videoandsoundclipsthatreflecttheirperceptionsofthelocalphysicalandsocialgeography.Theymayinterviewtouristsorlocalcitizens,recordtheirownthoughts,ordocumentplacesoreventsthatinterestthem.|Thecollecteddigitalmaterialswillbeeditedintoshortsegmentstocomposeavideomosaicofthephysicalandsocialgeography.Eachday,newcollectedmediawillbeaddedtothemosaic.Duringtheevenings,thecompilationwillbeprojectedontosurfacesoftheuniversityorlocationswithinthecitysuchasarchitecturalelementsandtrees,creatingaformofgraffiti.Eachday,thecomponentswillbesequencedrandomly,alteredtoreflectthechangingnarrativeoftourism.|Overlayexplorestheshiftingperceptionsofplace,bothphysicalandsocial,throughtheeyesoftourists,inhabitants,travelersandthoseintheliminalbetween.|Awebsitefortheworkshopwillprovideinformationontheproject,hostthevideomosaics,othervideosoftheeventsandongoingcontributions.

DougBuiswasborninLondon,Ontario,andhaslivedinvariouspartsoftheworld.HeearnedhisBFAattheUniversityofVictoriaandinSanMiguelMexico,andanMFAatYork

University.HehasexhibitedacrossCanadaandtheUS,inHolland,BelgiumandKorea.Hehasalsocuratedanumberofexhibitions,includinginEurope,Montreal,LosAngelesandSaskatoon.|AfterresidinginMontrealforsomeofyears,primarilyworkingasanartist,(andplantingtreesfor18years)hebeganteachingatseveraluniversitiesincludinginLongBeach,California,wherehetaughtatLongBeachState,andtheninKamloops,whereheisanassociateprofessoratTRU.HeteachesSculpture,IntermediaandVideo.|Hiswork,overthepastnumberofyearshasfocusedonthemalleableperceptionoflandscape,examinedthroughdioramas,installation,sitespecificprojects,mechanicalapparatus,photography,videoandwriting.Hismostrecentprojectwasavideoinstallation,TalesintheTreesaspartofLuminocityII,inKamloops,BritishColumbia,whereheprojectedavideoaboutbirds,insectsotheranimalsmeteorologicalandgeographiceventsincludingvolcanicactivities,ontoatree.Hisworkcanbeseenat:http://dougbuis.com

EduardoEliasAzoresTourismAssociationAbouttheAzoresITheAzoresTourismAssociationisanon-profitassociationofprivatelawthatresultsfromapartnershipbetweenthepublicsectorandtheprivatesectorandhasasitsmainobjectivesthepromotionoftheAzoresRegionasatouristdestinationandthequalificationoftheoffertourism,asawaytocontributetothesustainabletourismdevelopmentoftheAutonomousRegionoftheAzores.Inparticular,itpromotestheAzoresasatouristdestinationofnature,withastrongexperientialcomponent.EduardoEliasisProductManagerattheAzoresTourismAssociation.

ElenaBattagliniFondazioneDiVittorio,Rome,ItalyFramingcreativetourisminrelationtoterritorialityandterritorialisation:Case-studiesfromItalyToimprovetheirdevelopmentoptions,regionsarebecomingincreasinglyawareoftheimportanceoftheirimage.Someregionsappeartobemoresuccessfulthanothersinreactingtotheopportunitiesandthreatsaccompanyingglobalizationprocesses(Simonetal.,2010,MarsdenandSonnino,2008).Theexistenceof‘orientationpoints’(Paasi,2011)basedonthehistoricalcontingencyandonacommonunderstandingofthecorevaluesoftheregionsarethekeyfactorinfluencinggoodpracticesofregionalbrandingbycreative

39

tourism.|Buildingontheconceptofterritorialityandterritorialisation(Dessein,Battaglini,Horlings,2016),mypaperdiscusseshowperceptions,meaningsandvaluesattributedtolocalresourcesandheritagedrivedifferentdevelopmentpaths,regionalbrandingandcreativetourismforms.CasestudiesfromItalywillgiveempiricalsupporttothislineofreasoningpinpointinginterestsatstake,stakeholdersandmodelofgovernance.

ElenaBattagliniholdsanM.Sc.inPoliticalSciences,andaPh.D.inEnvironmental&SpatialSociology.SeniorScientist.SheismanagingtheUrban&RegionalEconomicsResearchAreaofDiVittorioFoundation(exIRES),whereshehasbeenworkingsince1992.Shehaspublishedmorethanthirtybooks,peer-reviewedarticlesandinternationalresearchreportsonthefieldofregionalendogenousdevelopmentanditsinnovationprocesses.SheisaTeacherofthePhDProgramme“Landscapesofthecontemporarycity.Policies,techniquesandvisualstudies”attheUniversityofRomaTre,areviewerforSociologiaRuralisandSociologiaUrbanaeRurale,amemberoftheEditorialboardofthepeer-reviewedjournalEconomiaesocietàregionale,andamemberoftheEditorialboardofthebookseriesLaCassettadegliAttrezzi.StrumentiperleScienzeUmane,Milano,FrancoAngeli.Finally,sheistheBoard’selectedmemberoftheItalianAssociationofRegionalandUrbanSociology(2013-2016;2017-2020).

ElisabeteTomazISCTE-iUL–CIES,Lisbon,PortugalCultureandtourisminsustainabledevelopmentstrategiesCultureandtourismareincreasinglyinevitablylinkedtothesustainabledevelopmentofmanyEuropeancitiesfacedwiththechallengeofcompetinginaglobalworld.Tourismrepresentsanopportunitytoprotectculturalheritage,affirmandreinforcetheculturalidentity,values,lifestyleandeconomyoflocalcommunities.Ontheotherhand,cultureopensnewpossibilitiesfortourism,allowingtheofferofuniqueexperiencesandproductsadaptedtothepreferencesandprofilesofagrowingnumberoftourists,aswellasthegrowingdemandsofsustainabledevelopment.ThisarticleanalyzessomeexperiencesthathavebeendevelopedbyseveralEuropeancities,thatemphasizeddifferentcomponentsofthisrelation.WeaimtofocusmainlyonsmallEuropeancitiesinordertocontributetoabetterknowledgeofthediscoursesandpracticesdevelopedbyandonthesecitiescomparedtothoseofthebigcities.Weareparticularlyinterestedintheopportunitiesandchallengesofferedbycertainsegmentsofculturalproductionandconsumptionforthestrategicdevelopmentofplaces,strengtheningbyspecific

sustainabletourismapproaches,whilelookingathowcommunitiesperceive,benefitorlosefromthosestrategies.PhDstudentinSociologyatCIES-IUL,aresearchcentreassociatedtoISCTE(UniversityInstituteofLisbon).ShecollaborateswithINTELIinseveralEuropeanandnationalprojectsandnetworksrelatedwithdevelopmentpoliciesandcultural/creativepolicies.ShewasinvolvedintheCOSTActionIS1007“InvestigatingCulturalSustainability”whereshedevelopedacomparativecasestudyresearch.

ErnieKroegerThompsonRiversUniversity-VisualandPerformingArts,Kamloops,BritishColumbia,CanadaPre-conferenceWorkshop2:WalkingtowardsaPerceptualMosaicErnieKroegerholdsaB.F.A.fromtheUniversityofManitobaandanM.F.A.fromtheUniversityofCalgary.Heisaninterdisciplinaryartistutilizingphotographyandwriting.HisartworkhasbeenexhibitedwidelyacrossCanadaandinEurope,andisincludedinvariouspubliccollectionssuchastheNationalGalleryofCanada,Ottawa,andMuseoNazionaledellaMontagna,Turin,Italy.Kroeger’smonographTheGreatDivide,acollaborationwithAlbertoManguel,waspublishedin2001.MyMorningWalkwaspublishedin2009.HehastaughtattheUniversityofManitoba,UniversityofCalgary,AlbertaCollegeofArt&Design,andtheBanffCentre,andhaslecturedonhisworkacrossCanadaaswellasinMexico.Recentexhibitionsinclude“MidnightSunCameraObscuraProject”attheHelenChristouGallery,UniversityofLethbridgeand“LandscapesReconstructed”attheWhyteMuseuminBanff,Alberta.|OverthelasttenyearsKroegerhasbeeninvestigatingtherelationshipbetweenartandwalking.Theseexperimentshavebroadenedhisartpracticetoincludeteachingspecialtopicscourses,leadingthe2007BanffCentreVisualArtsResidencyWalking+Art,co-foundinganinterdisciplinaryresearchgroupcalledthe“WalkingLab”in2009,givingconferencepresentations,publishing,andleadingguidedwalks.Hehasbeenanarteducatorforover20yearsandiscurrentlyAssociateProfessorinVisualArtsatThompsonRiversUniversityinKamloops,BritishColumbia,Canada.

40

EugeniovanMaanenNHTVBredaUniversityofAppliedSciences-AcademyforTourism,Breda,TheNetherlandsAchievingcommunityinvolvementintourismdevelopment:ThecaseofSãoTomeInthispaper,thedevelopmentoftourisminthesmallislanddevelopmentstate(SIDS)ofSãoToméandPrincipeispresentedanddiscussed.SãoToméandPrincipe,aformerPortuguesecolony,isanislandstatesituatedintheGulfofGuinea.ThearchipelagoformstogetherthesmallestcountryinAfrica.Thispaperwantstocontributetoadebatehowsustainabletourismdevelopmentcaneffectivelybeconnectedtolocalcommunities.Itarguesthataneffectiveapproachfortourismdevelopmentisstronglyrelatedtoanddependentonissuessuchaslocalbusinessdevelopment,senseofownership,involvementandmarketingissuesandthewillingnessamongdifferentstakeholderstoparticipateandsupportsuchadevelopment.ThispaperdescribestheactivitiesundertakenandthefindingssofarregardingtheinvolvementofthelocalcommunitiesintheLobatadistrict.Itclearlydemonstratesanareaoftensionanddifficultybetweenandwithintheinterestedparties.Itshowsthatsustainabletourismdevelopmentandmanagementbasedonculturalheritage,natureandcreatingexperiencesarestronglyaffectedanddeterminedbyconceptssuchas,affinity,humancapacity,interest,economicprioritiesandpoliticalwill.Byreferringtosomeoftheactualproblemsencounteredthisarticlethrowslightonanumberofdilemmas.Forexample,thelimitedavailabilityofaqualitativetourisminfrastructure,theunfamiliarityindealingwithtourists,theunawarenessofSãoToméandPrincipeasapotentialtourismdestination,amongothers.Finally,conclusionsaredrawncontributingtotheon-goingdebateonhowtoachieveandimproveaneffectivecommunityinvolvementindevelopingsustainabletourismforaSIDSlikeSãoToméandPrincipe.

Dr.EugeniovanMaanenisanexperiencedresearcherandlecturerattertiarylevelintourismmanagement,planninganddevelopmenttogetherwithprofoundmanagementandgovernanceskills;heisapolicyadvisorandinternationalconsultantwithabroadhorizonandstrongambitionininternationalknowledgedevelopmentandresearchinthefieldoftourismmanagement,tourguidingandhospitality.

FátimaMotaGaleriadeArteFonsecaMacedo-ArteContemporânea,PontaDelgada,AzoresTheFonsecaMacedoartgallerywasfoundedin2000withtheobjectivetopromotecontemporaryartbypresentingemergingandestablishedartistsfrombothPortugalandabroad.Thegalleryorganizessixexhibitionsayearandhostsconferenceswithartistsandartcritics.Italsopublishescatalogsandartbooks,andparticipatesininternationalcontemporaryartfairs.FátimaMotaisanAzoreanwhostudiedattheFacultyofArtsofLisbonandbeforebecomingagalleryowner,wasateacherofEnglishandGerman."Inthe80's,severalgreatAzoreanartists,whohadstudiedinLisbonandPorto,returnedtotheislandandIbegantobuytheirwork.Theyhadnogalleryorplatformtorepresentthem,soIthoughtI'dpickthemupanddosomethingtopromotethem,"sherecalls.FonsecaMacedocurrentlyrepresentsabouttwodozenartists,mostofthemPortuguese:AnaVieira,CatarinaBranco,MiguelPalma,PedroCabritaReis,VascoBarata,manyothers.Thegalleryalsoworksinpartnershipwithgalleriesonthecontinent:forexample,inthefirstyearofitspartnershipwithWalk&Talkin2014,thegalleryhostedashowbyJuliãoSarmento,whoisrepresentedbyCristinaGuerra.

FilipeMotaCRACAAssociaçãoCulturalFoundedin2013,CRACA(CentroRegionaldeAtividadesCriativasdosAçores-RegionalCenterforCreativeActivitiesintheAzores)isanon-profitculturalassociationthathasbecomeacreativeincubatorthroughorganizinganddevelopingprojectsandinitiativesofcreativeorartisticscope,andsharingexperiencesbetweendifferentgenerations,withadesiretogiveandreceive,andcreatelinkagesbetweenallculturalaspectsandthebusinessmarket.FilipeMotaisanarchitectandco-founderofSALA2::arquitectos,PontaDelgada,andpresidentofCRACAAssociaçãoCultural.HeholdsadegreeinArchtecturefromTheTechnicalUniversityofLisbon(UniversidadeTécnicadeLisboa).

GiovanniTocciUniversityofCalabria-BusinessSciencesandLaw,Rende,ItalyCities,tourismandslowness:AlternativesustainabledevelopmentmodelsInpost-modernsociety,theconceptofspeedhasincreasinglyassumedimportancebecauseitisconsideredsynonymousofefficiency,capacityandcompetence.Onthe

41

otherhand,slownesshasgraduallyestablisheditselfasakindofmanifestowhichopposesthedominantsystemofvaluesandreaffirmstheimportanceofotherdimensionsoflifeinadditiontolabourandproductivity,suchassustainability.|Thevastmajorityofstudiesonurbansustainability(HaughtonandHunter,2004;Jamesetal.,2015;MayerandKnox,2006,2010;PoleseandStren2000)pointouthowthelatestinternationallyadoptedeco-compatiblestrategiespraisetheconceptofslowness,notonlycombiningcitiesoftheslownetwork(Cittaslow),butalsourbancentresofallsizes.|SlowTourismisaphilosophyoftravelthatencouragesincreasinglysustainabletouristicpractices.Itisaformoftourismthatrespectslocalcultures,historyandenvironmentandvaluessocialresponsibility.AlthoughSlowCitiesarenotdirectlyaimedattourism–despitereferencebeingmadetohospitalityinthecharters–theycaninfluencelocaltourismindifferentways(Heitman,RobinsonandPovery2011).Theycanhaveaninfluenceondestinationdevelopment,furthermorethebrand“Slow”canbringaqualityreputationwithit(Nilssonetal.2007).InSlowCitiestheprincipleofhospitalityisreflectedinthepromotionofslowandhighqualityactivitiesbasedontheenhancementoflocalresourcesandontherejectionofmasstourism.Thereforetourismcandrawbenefitsfromthe“slow”strategiesofslowcities(ThimothyandBoyd,2003).|Inthecontextofthisvision,thepaperanalysestheexperiencesofsomeItaliancitiesofCittaslownetworkandtourismdevelopmentinthesamecontexts.Indetail,thestudyinvestigatesthestrategiesadoptedbysomeslowcitiesandtheresultsachievedintouristickey,aswellasthroughtheobservationoftheflowoftourists.Thestudyiscarriedoutthroughafieldsurvey.Dataandinformationarecollectedbyofficialstatisticaltablesanddocumentsandthroughface-to-faceinterviewstolocalactorsanddecision-makers.

GiovanniisaresearcherattheUniversityofCalabria,whosemainresearchinterestsincludeurbansociologyandterritory,tourism,citiesandgovernance.Since2007hehasbeenateacherinundergraduatecoursesandMaster’sinTourismattheUniversityofCalabria.

GraemeEvansandOzlemEdizelMiddlesexUniversity-Arts&CreativeIndustries,London,UKCulturalecosystemmapping,environmentalsustainabilityandplacemakingCulturalEcosystemsMapping(CEM)asanapproachandmethodhasbeendevelopedbytheauthors,firstlyfromculturalmappingdrawingonparticipatory-GISandculturalassetmappingatvariousscales,andthenadaptedtorespondtoculturalecosystemsservicesaspromotedthroughMillenniumEcosystemsAssessment(MEA)systemswhichseektoassessandvaluetheculturalbenefitsoftheenvironmentand‘nature’andtheir

contributiontohumanwell-being.|ThecontextwithinwhichCEMhasbeentestedempiricallywithhostcommunitiesistheprocessofurbanregeneration,andinparticularthroughtheguiseofplace-making.Thistermisassociatedontheonehandwithplace-shaping,placebrandinganddestinationmarketingactivity,andontheotherwith(urban)design,placeidentityandculturaldevelopment.Markusenhaspromotedtheideaofcreativeplace-makingwhich‘animatespublicandprivatespaces,rejuvenatesstructuresandstreetscapes,improveslocalbusinessviabilityandpublicsafety,andbringsdiversepeopletogethertocelebrate,inspire,andbeinspired.’|ThepaperwillpresenttheresultsofculturalecosystemsmappingandfestivalsorganisedwithresidentsandvisitorsinanareaofeastLondonalongtheLeaValley,apost-industrialcommunitywhichhasbeenopeninguparoundwaterfrontsandsurroundingneighbourhoodswhichhavetraditionallycontainedahighproportionofartistsandculturalorganisations,andhighlevelsofdeprivationandinwardmigration.Newamenities,housingandvisitorattractionshavebeencreatedtopromotethisnewareaasa‘destination’,whileitsriver/canalandrejuvenatedparklandsofferaccesstonatureandopenspacetobothvisitorsandresidents.DrGraemeEvansisProfessorofUrbanCulturesanddirectoroftheArt&DesignResearchInstitute.HehasledresearchprojectsonculturalmappingassistedbyDrOzlemEdizel,ResearchFellow,currentlyona3-yearAHRCfundedresearchprojectHydrocitizenshipintheLeeValleyinLondon.

GregRichardsNHTVBredaUniversity/TilburgUniversity,Tilburg,TheNetherlandsMakingplacesthroughcreativetourism?Asplacesincreasinglycompetetoputthemselvesonthemapandattractresourcesandtalent,theyareturningtowardscreativityaspotentialspurforgrowthanddevelopment.Inthepast,theapplicationofcreativitytopositioningplacesoftentooktheformofplacemarketingorbranding.Butthemostsuccessfulplacesarethosethatimprovetheirreality,ratherthanjusttheirimage.Theshiftfromplacemarketingtoplacemakingismarkedbyamoreholisticconcernwithimprovingpeoples’livesratherthansimplyattractingtouristsorinvestors.|Buildingrelationshipsbetweenpeopleisalsooneofthecentraltenetsof‘creativetourism’,whichaimstodevelopmoreactiveinvolvementbetweentouristsandlocalcommunities,cultureandcreativity.Thecreativetouristwantsto‘livelikealocal’andalsolivethelocalcreativelife,learningaboutthewaysinwhichcommunitiesdealcreativelywiththechallengestheyface.Inthissense,creativetourists,viewedas‘temporarycitizens’oftheplacestheyvisit,canbecomealliesoflocalcommunitiesin

42

makingtheirplacesbettertolivein.|Bytakingacreative,relationalapproachtotourism,placescanincreasethesustainabilityoftourismanddeveloptheirowncreativeresources.Inparticular,creativetourismprovidesapotentialbridgebetweenlocalandglobalcreativity,whichisvitalforsupportinginnovationandcommunitydevelopment.Thisisparticularlyimportantforruralcommunities,whichoftenlackthescaleandendogenouscreativeresourcestosupportthetypeofcreativeindustriesprojectsoftenfoundinmajorcities.However,byattractingvisitorsandharnessingtheircreativityruralplacescanalsobegintoactascreativehubsor‘creativeoutposts’(Brouder,2012).Thiseffectcanbeheightenedbythedevelopmentofcreativeeventsthathelptofocuscreativeenergyonrelativelysmallcommunitiesforaperiodoftime.

GregRichardsisProfessorofPlacemakingandEventsatNHTVBredaUniversityofAppliedSciencesandProfessorofLeisureStudiesattheUniversityofTilburginTheNetherlands.Hehasworkedonprojectsfornumerousnationalgovernments,nationaltourismorganisationsandmunicipalities,andhehasextensiveexperienceintourismresearchandeducation,withpreviouspostsatLondonMetropolitanUniversity(UK),UniversitatRoviriaIVirgili,Tarragona(Spain)andtheUniversityoftheWestofEngland(Bristol,UK).Heistheco-originatorofthecreativetourismconcept,andhasproducedanumberofstudiesforbodiessuchastheOECDandtheUNWTO.

HenriqueJoséVasconcelosRodriguesPereiraUniversityofCoimbra–Architecture,Coimbra,PortugalAoreencontrodosaglomeradosvernacularesdeCinfãesEntreaSerradoMontemuroeamargemsuldoRioDouroencontra-seCinfães,concelhodegrandediversidadedepaisagenseidentidades,espelhodavariedadedemateriaisdeconstrução,deusosedecostumesdegranderiquezacultural.Compõetambémoconcelhoumconjuntodenúcleosruraisquecaíramnoesquecimentodevido,essencialmente,àsdificuldadesdeacesso.Emboratalesquecimentotenharesultadonaconservaçãodaarquiteturavernacular,temsidodescuradooseuvalorpatrimonialeidentitário,contribuindoparaadescaracterizaçãoeperdadaharmoniaentreosistemahomem/meio/casa.Hoje,oabandonodapopulaçãoeaconsequentedegradaçãodosedifícios,tornamurgenteacriaçãodeumaestratégiadereabilitaçãodetaisnúcleos,integrandoasensibilizaçãodaspopulaçõesparaasalvaguardadoqueédeles,mastambémdetodosnós.Estacomunicação,inseridanopainel“Valorizarparacriarvalor”,apresentaumaestratégiadereabilitaçãoelaboradanoâmbitodeumadissertaçãodemestradoemarquitetura.Aestratégiafoidesenvolvidaemtornodedoisconjuntosdeaglomeradosruraisvalorizandoassuascaraterísticasendógenas.Apartirdeumconjunto

deaçõesdelineadascomoenvolvimentodaspopulações,pretende-sevalorizarasidentidadeslocais,melhoraraqualidadedevida,fixarapopulaçãoefomentaroturismo.Estedeverádesenvolver-sedeumaformanatural,promovendoaexperiênciadevivênciaseatividadestradicionais,semqueseprocessecomoumfimemsimesmo,masantescomoumaconsequênciadapromoçãodascaracterísticaslocaisedapreservaçãodasuaoriginalidade,envolvendoohomemcomasuahistórianumadialéticaintergeracionalquesequersocialmenteinclusiva.HenriqueJoséVasconcelosRodriguesPereira,nasceuem1993noconcelhodeCinfães.Desde2011queéalunodoMestradoIntegradoemarquiteturadaUniversidadedeCoimbra.Noanoletivo2015/2015foifrequentouaUniversidaddeLasPalmasdeGranCanaria.Atualmenteencontra-seatrabalharnaáreadaarquiteturaeaconcluiradissertaçãodeMestradoemArquitetura.

I.SoaresAlbergaria,J.MoraPorteiro,M.J.Trota,A.M.Arroz,R.Gabriel,andC.SantosUniversityoftheAzores-DepartmentofHistory,PhilosophyandArts,PontaDelgada,PortugalHistoricGardensoftheAzoresasatouristattractionofthearchipelago:AsurveycarriedoutbytheEuropeanFoundingresearchproject‘GreenGardens-Azores’(GreenGA)Attheconfluenceofnaturalenvironmentandhumancreation,historicgardensconnectbiodiversitytoculturalandhistoricalvalues.In1981ICOMOSrecognizedHistoricGardensas‘monuments’(TheFlorenceCharter,1981)andsincethenanincreasingnumberofgardensandparkshavebeenincludedintheWorldHeritageList.Beingpropitiousenvironmentsforsocializingandengaginginleisurelyandrecreationaloutdooractivities,aswellassceneriesofculturalandhistoricalrichness,gardentourismhasexperiencedalargeandincreasingdemandonaglobalscale.|SimilarlyinPortugal,gardentourismshowsdynamism,bothonanacademicandbusinesslevel.Currently,thereareseveralcompaniesdedicatedtoanimationtourismoperatinginCulturalandLandscapeTouring,aswellasinstitutionsdevotedtoprotection,conservationandrestorationofgardensandlandscapeheritage.EventhoughhistoricalgardensoftheAzoreshavebecomeiconicsymbolsoflocalidentity,andgainedinternationalrecognitionaspartofthetouristattractionsofthearchipelago,therearenoglobalstudiesorstatisticsthatallowforanassessmentoftheimportanceofthisnichemarketintheAzores.|WithintheEuropeanFoundingresearchproject(ACORES-010145-FEDER-000070),‘GreenGardens–Azores(GreenGA)2016-2018’,thispaperaimstoexploretheroleofhistoricalgardensthrough

43

thelensofculturaltourism,andtoattempttoidentifythemosteffectiveargumentsforpromotinggardens.Shouldcommunicationstrategiesrelymostlyonhistorical-culturalorbiologicalargumentsorboth?Istheireffectivenessassociatedwithdifferentattributesofvisitors’sociographicprofiles?Finally,whichassessmentcriteriashouldbeimplementedtoadjustthemanagerperspectivestothemotivationsofthevisitors?Managementimplicationswillbediscussedbasedonpreliminarydataanalysis.

IsabelSoaresdeAlbergaria.PhDinArchitecture;IRoftheEuropeanfundedresearchproject‘GreenGardens–Azores’;DepartamentodeHistória,FilosofiaeArtes,FCSH,UniversidadedosAçores;CHAM-A,RuadaMãedeDeus,9500-321PontaDelgada.maria.iw.albergaria@uac.pt.JoãoMoraPorteiro,PhDinGeography;DepartamentodeBiologia,FCT,UniversidadedosAçores;CIBIO-Açores,RuadaMãedeDeus,9500-321PontaDelgada.joao.jm.porteiro@uac.pt.MariaJoãoTrota;PhDinBiology;DepartamentodeBiologia,FCT,UniversidadedosAçoresAnaMargaridaArroz,PhDinPsychology;DepartamentodePsicologia,FCSH,UniversityoftheAzores;cE3c/ABG-CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup,RuaCapitãoJoãod’Ávila,sn,9700-042AngradoHeroísmo,Azores,Portugal.ana.mm.arroz@uac.pt

RosalinaGrabriel;PhDinBiology;DepartamentodeCiênciaseEngenhariadoAmbiente,FCAA,UniversityoftheAzores;cE3c/ABG-CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup,RuaCapitãoJoãod’Ávila,sn,9700-042AngradoHeroísmo,Azores,Portugal.rosalina.ma.gabriel@uac.ptCarlosSantos;PhDinEconomy;DepartamentodeEconomia,FEG,UniversidadedosAçores;ObservatoriodeTurismodosAçores.RuadaMãedeDeus,9500-321PontaDelgada.csantosort@gmail.com

InêsBoavida-PortugalandSarahNichollsUniversityofLisbon-InstituteofGeographyandSpatialPlanning,Lisbon,PortugalUsingagentbasedmodellingtounderstandandenhancetourismindustrycollaborationandpartnershipsUnliketraditionalprimaryandsecondarysectorssuchasforestryormanufacturing,tourismisdiverseandfragmented,madeupofadiverseassortmentofpublic,privateandnon-profitagenciesandentitiesthatoperateunderarangeofmissionsandmandates,

andatavarietyofgeographicscales.Assuch,tourismisaclassicthoughtypicallyunrecognizedexampleofacomplexsystem.Thetourismindustryisoftenalsoplaguedbyalackofeffectiveandlong-lastingcollaborations,cooperationandpartnerships.However,thecriticallyimportantnatureofsuchrelationshipsisincreasinglybeingrecognizedwithintheindustry,particularlyinthecontextofpromotingculturalandenvironmentalsustainabilityandinthecreationofmoreeffectiveplace-basedmarketingapproaches.|Thepresentationwilldemonstratetheapplicabilityofagentbasedmodelling(ABM)totheunderstandingandenhancementoftourismindustrycollaboration,cooperationandpartnerships.Specifically,itwillhighlightanapproachthatintegrateskeystakeholders’varyingvisionsforsustainabletourismdevelopmentbasedonparticipatoryworkshopsinvolvingresearchers,stakeholders,andpolicy-makers.WaysinwhichABMcanbeusedtovisualizeandassessindustryactors’behaviorsandtheinteractionsbetweenthemwillbeshared.Theresultingabilitytoidentify,understandandreplicatethedriversofcollaboration,cooperationandpartnerships,andthesettingsinwhichcollaboration,cooperationandpartnershipsaremostlikelytoflourish,willbeillustrated.ExamplesfromAlentejo(Portugal)andMichigan(USA)willbeemployed,andtheutilityofABManditsoutputstobothresearchersandpractitionerswillbeemphasized.InêsBoavida-PortugalisResearchAssociateattheInstituteofGeographyandSpatialPlanning,UniversityofLisbon.Herareasofexpertiseincludetourismasacomplexsystem,scenarioanalysis,andagentbasedmodelling.SarahNichollsisAssociateProfessorintheDepartmentsofCommunitySustainabilityandGeography,Environment&SpatialSciencesatMichiganStateUniversity.Herworkfocusesontheroleoftourism,recreationandparksinthecreationofactive,vibrantandsustainablecommunities.

InêsdeAlmeidaMartinsUniversidadedeCoimbra-FaculdadedeEconomia,Coimbra,PortugalTheimpactbeyondtheaccount:CasaGrandeFoundation,localtourismandsocialvalueThesocialinnovationandentrepreneurshipthemehasbeenwidelydisseminatedandapproachedbyseveralareasofthebusiness,governmental,academicandscientificfields.Variousinitiativescomecroppingupovertimeinaplannedorimprovisedway,butmainlywithexpressiononsocialroleinbuildingadevelopedandfairsociety.|Thisresearchaimstopresentanddiscussinthecontextofsocialvalueandimpactassessment,thesocialbusinessmodelofaninitiativeinBrazil.Throughthelocalancestrybyculturalandheritagebond,aprimarygroupofchildrenfromthecitywasmobilizedandengagedinto

44

theproject.Thustheoutcomesandoutputsweremaximizedbyactivities,productsandservices,directlyorindirectlythroughoutallcommunity.|TheCasaGrandeFoundation-Kariri´sManMemorialiswhollymanagedbychildrenbetween3and18yearsold.Theyareresponsibleforalloftheinstitution´soperations.Therearecommunication,artsandimagelaboratories,collectionandworkshopsforallthelocalcommunitythatrescueandhighlighttheheritageandvaluesoftheCaririregion.Throughoutitsmorethan20years,ithasbeenrecognizedbyawards,nationalandinternationaltitles.|Amongitskeyprojectsandworks,thereisalocalcommunitysocialenterprisemanagedbythechildren’smothersanditresultsinincomegeneration,socialmobilizationandengagementinaveryeffectivewaybythechildren’sfamiliesandallthelocalcommunityofNovaOlindacity.InNovaOlinda´stownofabout15000inhabitants,theFoundationhostsmorethan300guestsperyearinabout12familyguesthouses,inadditiontoallthevisitorsoftheirevents.Theinstitutionbyitslocaltourismmodelhasbeenanexampleandakindofbenchmarkforreplicablemodelsinothercontexts.

Estudantededoutoramentosociologia,FaculdadedeEconomia–UniversidadedeCoimbra

J.M.Porteiro1,A.M.Arroz2,I.E.Rego3,andR.Amen41CIBIO-Açores,DepartamentodeBiologia,FCT,UniversidadedosAçores;2cE3c/ABG–CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup;DepartamentodePsicologia,FCSH,UniversidadedosAçores,AngradoHeroísmo;3IVAR–InstitutodeVulcanologiaeAvaliaçãodeRiscosGeológicos–DepartamentodePsicologiadaFCSH,UniversidadedosAçores;4ATA–AssociaçãodeTurismodosAçores,PontaDelgada,Açores,PortugalImagenspromocionaisdosAçores:ConteúdosquesuportamadivulgaçãoturísticadaregiãoCondicionalismosdenaturezahistóricaegeográficaretardaramodesenvolvimentoeconsolidaçãodaindustriadoturismonosAçores,comparativamenteàsrestantesregiõesinsularesdaMacaronésia,designadamenteaMadeiraeCanárias.Contudo,naviragemdomilénioeespecialmenteapósaaberturadoespaçoaéreoàoperaçãodecompanhiaslowcost,queatenuaramosconstrangimentosdasacessibilidades,osAçoresassumiramdesúbitoumprotagonismosemprecedentes,comodemonstramosindicadoresdeturismoeasrecomendaçõesdeagênciaseorganizaçõesinternacionais.Ailha,comoimagináriodeumespaçoexclusivoepoucomassificado,encontrounosAçoresumcasocompetitivocomelevadopotencialdeatraçãoturística,sendotituladocomoumredutoinvulgarquantoàqualidadepaisagística,preservaçãodanaturezaesustentabilidade

ambiental.Nestenovoparadigmadedesenvolvimento,procurou-seindagaraformacomoosdispositivosquepromovemoproduto“Açores”vinculamasmensagensidentificadorasdassuassingularidades.Assim,numainterpretaçãosemcompromissosderepresentatividadeforamcoligidos,durantealgunsanos,conteúdospromocionaisemdiferentessuportesdedifusão:imprensa,revistas,websites,folhetoseoutrosprodutospublicitários.Depoisdeclassificado,estecorpusfoisujeitoaanálisesdescritivo-interpretativascomvistaadesocultarosdiversosreferenciaisdosAçoresaqueéatribuídovalordetroca,aidentificarossegmentosdemercadoaquesedirigemeadetetaráreasdeinvestimentoprivilegiado.ÉdiscutidaaprimaziaatribuídaaoturismodenaturezanasrepresentaçõesdosAçores,veiculadaspelapromoçãoturística,emfacedeoutrosalvosestratégicos,designadamenteculturais,identitáriosepatrimoniais,quepoderãocomplementarmenteacrescentarvaloraodestinoAçores.

JanaHeimelHeilbronnUniversity-InternationalBusiness-TourismandHospitalityManagement,Heilbronn,GermanyBicycletourismontherise–(cultural)drivers,determinantsandtrendsinC2CtourismThisresearchinvestigatesaveryspecifictourismofferwhichcontributestosustainabletourism.Itinvestigatescurrentandfuturetrendsinbicycletourismwithfocusonanalysingprivate-to-private(cyclist-to-cyclist,C2C)tourism.C2Ctourismischaracterizedbyspecialhospitalityandgenerosity.Hostsnotonlyprovideasleepingberthandwarmshowerfreeofcharge,butalsotakeintensecareoftheirguestslikecookingandwashingclothesforthem.InconsequenceitisassumedthatC2Ctourismislargelyinfluencedbyculturalaspects.Thestudythereforeplacesaspecialfocusonanalysingtheroleofculturalaspectsandtheimpactofsharedinterests.|Themethodologicalapproachcomprisesawebcontentanalysisbasedonexistingdataofaninternationalestablishedsocialmediaplatformtoidentifyculturaldifferencesaswellaspotentialdriversandeffectsonbicycletourism.ThedataisgatheredthroughWarmShowers,aplatformforworldwidehospitalityexchangefortouringcyclistsandhosts.Thefeedbackofhostsandvisitorsusingthiswebsitewillbeanalysed.InadditionanempiricalstudywillbeconductedviaanonlinesurveyquestioningcyclistsandhostsabouttheirexperiencesinordertovalidatethedeterminantsandeffectsofC2C.Besidesthefindingsabouttheroleofculturalaspectsandtheimpactofsharedintereststhefindingsaboutlimitationsandchallengeswithintheculturalexchangewillbeinvestigated.|Finalresearchresultsare

45

intendedtopromoteC2Ctourismaroundtheglobeinordertofurtherreplaceconventionalbysustainabletourism.JanaHeimel(primaryauthorandpresenter)isaprofessoratHeilbronnUniversityteachingInternationalBusiness,TourismandHospitalityManagement.Herresearchareasaremanifold,markedbyaslightfocusonManagementAccounting.Earlierinhercareer,sheworkedforaGermanconsultancycompanyasmanagementconsultantexecutingmorethan100(changemanagement)projectswithinmedium-andlarge-sizecompanies.Asapassionatecyclistandalpinistshelaunchedseveralsocialmediaplatformsandgroupsmostofthemareaboutbicycles.ShefoundedStuttgartbyBike,acycletourismbusiness.SandraHolte(researchassistant):worksforTouristikgemeinschaftHeilbronnerLande.V.wheresheisresponsibleforcycletourisminBaden-Württemberg,oneofGermany’slargestfederalstates.SheholdsaMasterofArtsinsportstourismundrecreationalmanagementandaBachelorofArtsInternationalCulturalandBusinessStudies.Severalsupporters(boardofdirectorsandvolunteers)ofWarmShowers(researchteam):isaninternet-basedplatformforworldwidehospitalityexchangefortouringcyclistsandhostswithmorethan100,000activemembersand47,000activehostsaroundtheworld.responsiblefordatagatheringandanalysis.Formoreinformationabouttheorganizationpleasecheckonwarmshowers.org.InternationalstudentsfromUniversityHeilbronn(researchteam):responsiblefordatagatheringandanalysis.TheresearchprojectissponsoredbyProf.Dr.ChristianBuer(HeadofTourism&HospitalityofHeilbronnUniversity).

JesseJamesWalk&Talk–ArtsFestival,PontaDelgada/Lisbon,PortugalWalk&Talk:imaginingcentripheriesWalk&TalkisanannualartsfestivalthatstimulatescreationinthespecificculturalandgeographiccontextoftheAzores.Fromvisualartstoperformingarts,toarchitecture,design,musicorvideo,morethanafestival,Walk&Talkisaplatformthatencouragesartisticcreationinpermanentdialoguewiththeterritory,cultureandtheAzoreancommunity.Itoperatesinaco-productionnetworkwithotherprogrammingstructures,promotesanenvironmentfavourabletotheexchangeandco-creationofuniversalcontents,generatedfromtheAzorestobesharedwiththeworld.|Walk&Talkwasfoundedin2011andhashostedmorethantwohundredcreatorsandcollectivesinresidence,forthepresentationofartisticprojectsorcreationofnewworks.In2016,forthefirsttime,thefestivalwasextendedtoanewislandofthearchipelago-Terceira,andduringseveneditionshasgivenshapetoaCircuitofPublicArt,composedofinterventions

ofamoreorlessephemeralcharacter,mappedandvisiblethroughouttheyearbetweentheislandsofSãoMiguelandTerceira,whichhasnowaround100works.JesseJames(1987,Vancouver).LivesandworksbetweenLisbonandPontaDelgadaasaculturalprogrammerandindependentcurator,combiningcuratorialprojects,communicationconsultingandstrategicmanagementinvariousareasofartisticcreation.Heisco-founderandCEOatAnda&Fala-CulturalAssociation,astructureforcontemporarycreationinmultipledisciplines.Since2011,heleadstheartisticdirectionofWalk&Talk–ArtsFestivalintheAzoresislands.HehasadegreeinTourismandLeisurebyESTH/IPG–withspecializationinCommunicationandCulturalPlanning.HeiscurrentlyapostgraduateinCuratorialStudiesatFCSH-UniversidadeNova,Lisbon.

JillianRicklyandElizabethVidonUniversityofNottingham-BusinessSchool,Nottingham,UKSustainability,equity,andcommunitywellbeinginHopeValley,PeakDistrictNationalPark,UKAsEngland’sfirstnationalpark,thePeakDistrictrepresentstheheartofthecountryanditsmostcherishedpicturesqueandpastorallandscapes.Itwasalsothebattlegrounduponwhichrightstoaccesscommonlandswerefoughtforinthe1930s.AccessibilityremainscentraltoparkmanagementandsustainabilityinitiativesinthePeaktoday.WhilethevillagesintheHopeValleyareaoftheparkhavegrownincreasinglydependentontourism,keyfactorschallengetheirwellbeingascommunities.Theoutbreakoffoot-and-mouthdiseaseattheturnofthe21stcenturydrasticallyreducedtourismtoagricultureareas.ThishadadirecteffectonthePeak,withitsmoorlandandpasturelandscapes.Thegrowingpopularityofoutdoorrecreationinthelastdecade,particularlycycling,hasincreasedfootfallinthevillages,buttheseareprimarilydayvisitors.Morerecently,HopeValley(assituatedbetweenthecitiesofSheffieldandManchester)hasbecomeapopulardestinationforthepurchaseofholidayhomes,aswellasprivateresidencesoutside,butapproximateto,thesedensemetropolitanareas.Thus,accordingtoresidentsandlocalbusinessowners,HopeValleysitsonaprecipiceaspropertypricesrise,localemploymentopportunitiesdecline,youngergenerationsleaveforopportunitieselsewhere,andcommunity-basedprimaryschoolscloseattheverysametimethattourismintheareaisgrowing.ThispaperpresentsanoverviewofthishistoricaldevelopmentandanalyzestheattitudesofcommunitymembersinrelationtoincreasedtourismandgrowinginequitythathavecomedespitePeakDistrictsustainabilityinitiatives.Generally,residentsdescribealackofoptionsforeconomicgrowth,withasentimentoftourismasthefamiliarwayforwardevenifitpresentschallengestocommunitywellbeing.

46

JillianRicklyisAssistantProfessorofTourismMarketingandManagementattheUniversityofNottingham.Sheisatourismgeographerwithinterestsinauthenticity/alienationintourismmotivationandexperience,theethicsofsustainability,andmobilitiesandwellbeing.ElizabethVidonisanAssistantProfessorofEnvironmentalStudiesattheStateUniversityofNewYorkCollegeofEnvironmentalScienceandForestry(SUNY-ESF)inSyracuse,NewYork,USA.Herresearchfocusesonthediversewayspeopleinteractwithwildernessand/ornaturetourismspaces,centraltowhichareconsiderationsofpowerandgovernance,particularlyinrelationtolanduse/landregulation,aswellastouristicandrecreationalmotivations.

JoanaBorgesCoutinhoandFlávioTiagoQuintadoBomDespacho|UniversityoftheAzores,PontaDelgada,PortugalEarlyadopters:AcasestudyofsustainabletourismintheAzores.PreliminaryanalysisfromQuintadoBomDespachoSustainableLodgeSustainabletourismisarecentyetstrongtrendintheglobaltravelindustry,withgovernmentsandoperatorsbeenincreasinglykeentorecognisedtheireco-friendlyandsociallyresponsiblepractises.TheAzoresregionhasbeenwidelyheraldedasasustainabledestination,yetitsaccommodationofferisalmostexclusivelyconventional,withveryfewsustainableoptions.Thisresearchusesacasestudymethodology,focussingonQuintadoBomDespacho,aninternationallycertifiedsustainablelodgeoperatinginPontaDelgada.AsurveybasedonServQualmethodologywasconductedonline,inordertoassesssustainabletourismpractise,adoptionpatternsandtheroleoftheinternetindecision-buyingprocesses.|PreliminarydataanalysisidentifiesholidaymakingastheprimaryreasonfortraveltotheAzores,andpointstowardsaheavyrelianceononlineplatformsforsearchingandbookingbehaviours.Mostrespondentshadtheirfirstsustainablelodgingexperience,whileasignificantproportionwereearlieradopters.Themainfactordeterminingchoiceofaccommodationwasprice,withsustainabilityinthirdafteraccommodationtype.Inspiteofthis,findingsshowverysignificantlyelevatedratesofsatisfaction,likelihoodofrecommendationandintentiontoreturn.Furthermore,theresearchshowsthatanoverwhelmingproportionofrespondentsfeelthattheirstayhasmotivatedsustainability-drivenchangesintheirbehaviours,bothintheirprivateandsociallives.|Thispreliminarycasestudyanalysisprovidesavaluablebaselineforagrowingtrendbutmoresignificantly,theauthorsunveilkeyrecursiverelationshipsbetweensupplyanddemand,andhowtheseinteracttocreatecoherentpositive

feedbackloopsinthesustainabletourismindustry.Acknowledgements:WegratefullyacknowledgethefinancialsupporttotheprojectACORES-01-0145-FEDER-000017fromAÇORES2020,throughFEDER–EuropeanUnion.JoanaBorgesCoutinhoisasustainabilityentrepreneurwith15+yearsinternationalexperienceinprojectmanagementandsustainabilityconsultancyspanningacrossgovernmental,internationalNGOandprivatespheres.Anexperiencedsocialresearcher,withextensivefieldworkcarriedoutinremotelocationsinMadagascarandIndonesianBorneo,aswellasinseveralEuropeancountries,shehasover10yearsteachinginhighereducation,andintechnicaltrainingandcoaching.Sheisanexpertinorganicagricultureandecologicallandscapedesign,withatrackrecordinsuccessfuldeliveryofsustainablelivelihoodsprogrammes,communityfarming,andeco-learningandtherapy.FlávioTiagoisAssistantProfessoratAzoresUniversityandadvisorinseveralpublicandprivateorganizations.HeholdsaPhDinKnowledgeManagementandE-businessandhasMsC/MBAineconomicsandmanagementsciences.HeisformerChairmanoftheBoardofNONAGON-ScienceandTechnologyParkofS.Miguel-Azores.Heteachesmarketing,internationalmarketing,Internetmarketingande-businesscoursesandisresearchfellowatADVANCE(AdvancedResearchCentreinManagement-ISEGLisbon)-CSG/ResearchinSocialSciencesandManagementandalsoworksintheCentreofAppliedEconomicsStudiesoftheAtlantic–Azores.HismainresearchinterestsincludeKnowledgeManagement,HealthcareManagement,DigitalMarketing,SocialMedia,EntrepreneurshipandTourism.

JoãoAlmeidaArquipélago–CentrodeArtesContemporâneas,RibeiraGrande,S.MiguelIsland,AzoresTheArquipélago–ContemporaryArtCenteraimstobea‘pointofconvergence’ofdiverseculturesbasedonfourgeographicalareas:AtlanticIslands,Americas,EuropeandAfrica,withoutforgettingtheimportanceoftheDiaspora.Inthissense,partnershipsarecriticalnotonlyfortheidentityoftheArquipélago,butalsofortheconceptualizationandformalizationofaqualitymultidisciplinaryandinternationalcalendarofartevents.Anotherkeyfactorofthisculturalfacilityistheenhancementofheritage,whichincludesnotonlytheArquipélagoContemporaryArtCollection,butalsothebuildingthatisinitselfanarchitecturalandartisticobjectandterritoriallyspeakingan‘asset’,asitisaculturaliconoftheAzoresArchipelago.Createdasadynamiccentreforartisticandculturalevents,ArquipélagoaimstoplacetheAzoresinthetransatlanticpathofexchanges,encountersandcultures.

47

JoãoAlmeidaisthelibrarianandinformationmanagerofArquipélago–ContemporaryArtCenter.HecoordinatestheLibrary/DocumentationCentre,providesinformationandtechnicalsupport,andsupportstheArtisticResidenciesheldattheCentre.Heisalsoanexpertinlibrarymanagementsoftwaresystemsandhaselaboratedvariousprojectsforlibrariesandarchives.

JoãoVascoMatosNeveseFernandoMoreiradaSilvaUniversidadedeLisboa-CentrodeInvestigaçãoemArquiteturaUrbanismoeDesign,Lisboa,PortugalOssistemasdeinformaçãopúblicacomofatoresdedinamizaçãoturísticaeculturalAmaiorafluênciadeturistasevisitantesadeterminadosterritórios,suscitouanecessidadedeorientaressaspessoasnumespaçodesconhecidoecomunicarmensagensbásicascompreendidasporumamaioria.Essedeslocamentodespoletouanecessidadedeapreendernovasregras,asquaispassamaserformalizadasatravésdesignosquefacilitamoacessoouacirculaçãoadeterminadoslocais.Opresenteartigoabordaatemáticadossistemasdesignosparainformaçãoturísticaevisacontribuirparaanormalizaçãodossistemasdesignos,concorrendoassimparaauniformização,legibilidade,compreensãoeperceçãodaqualidadedossistemasdeorientação,atravésdanormalizaçãodasinalizaçãoexistente,dodesenvolvimentodenovasmetodologiasaplicadasàconceçãodesímboloseaindanaaplicaçãodeumaferramentaqueauxilieaconceçãodesistemasdesignosespecíficosparainformaçãoturística.Esteestudocontribuiparaumacompreensãomaisampladossistemasdesignoseainter-relaçãodosseuscomponentes.Parececrucialparaestainvestigação,quevisaaobtençãodeumestudodetalhadodossistemasdesignosparainformaçãopública,umaanálisecuidadosadetodososaspetosrelacionadoscomtrêsáreas:Osignoeseussignificados;Osistemaoucomoossignosestãoorganizados;ACulturaeosutilizadoresparaquemossignossãodesenvolvidos.JoãoNevesisaCommunicationDesignerandSeniorLecturer-AssociateProfessorinthefieldofCommunicationDesigninthePolytechnicInstituteofCasteloBranco-SuperiorSchoolofArts(Portugal).GraduationinTechnologyandGraphicArts(PolytechnicInstituteofTomar),MasterMPhilinDesign,MaterialsandProductManagement(UniversityofAveiro)andPhDinDesign(FacultyofArchitecture,UniversityofLisbon).Researchersince2008ofCIAUD-ResearchCentreforArchitecture,UrbanismandDesign(FacultyofArchitecture,UniversityofLisbon),andcurrentlyEffectiveInvestigatorinDesignarea.ExpertofTechnicalCommittee46(Firesafetyandgraphicsymbols),Subcommittee4

(Safetypictogramsandsymbols),WorkingGroup1(Safetysigns)fromthePortugueseQualityInstitute.Memberofseveraljuries,scientificsupervisorandco-supervisorofseveraldoctoralthesis,dissertations,internshipsandacademicprojectsrelatedwithcommunicationdesign,wayfinding,informationdesign,signageandsignaling.Presentsregularlycommunicationsandpublishesinscientificjournals,congressproceedingsandotherpublicationsinthedesignfield.Since1998,itdevelopsgraphicdesigneractivityandismember(andfounder)oftheNationalDesignersAssociation,currentlyontheTechnicalandEthicsBoard.

JosefSiegleCreativeDirection,ProductionandMediaConsultant,Munich,Germany,andNewYorkCity,USATheAzoresascreativeexperienceandbackdropforartists’workshopsTheAzoresareincreasinglyattractingamateur,proamateurandprofessionalphotographersalike.Itsdiverselandscapes,uniquenaturalbeautyandfeatures,culturalheritage,surfingandboatingactivities,andarrayofwildlife(birds,whales,dolphins,andoceanfish)provideanarrayofphotographicsubjectsandlocations.Photographicsafarisandworkshopsprovidevalue-addedextensionstovisitors’explorationsoftheAzores,addingcreativetrainingandguidancetothephotographyexperiences.TravelDocumentary,WildlifeandNaturePhotographyWorkshopsarecommonlyledbyinternationallyknownphotographerswithcompaniessuchasNationalGeographic,TravelandLeisureandhostsofpopularphotographyandtravelmagazinesandtelevisionseries.TheinclusionoftheAzoresinlistsofdestinationsinitemslike“WhereintheWorldDoyouWanttoPhotograph?”and“DreamDestinationstoPhotograph”(PhotographyWorkshopTravel,May2017)wouldpromotetheAzores.Ashighqualityimageryiscreated/producedfromtheworkshops,anumberofgallerystyleimageswillbeavailableforlimitededitionprints,calendarmaterialandpostcardsfortouristsandPR/socialmediapurposes.(Priorrightsclearancewillbenecessaryofcourse.)Proactivestrategies,infrastructure,andprogramsmustbedevelopedtopromoteandsupportsuchactivities.Whatisrequiredtoproducequalityphotographyworkshopsandtours?HowmighttheAzoresbepositionedwithinthisgrowingdomainofcreativetourism?JosefSieglewastheDirectorofPhotography&CelebrityBookingsatGQandGQStyleMagazinesinGermany.Aclassicallytrainedphotographer,Mr.SieglewasalsoArt&PhotographyEditorforINTERVIEWMagazineinNewYork,DirectorofPhotographyforINSTYLEMagazineinGermany,PhotographyEditoratPeopleMagazineWeeklyinNewYorkandservedasStudioManagerforfashion&celebrityphotographerSteven

48

Klein.JosefwasthefoundingCreativeDirectoratTrunkArchive,ahighendstillimagelicensingagency.Mostrecently,hewastheco-founderandManagingDirectorofTheLicensingProject,ahighendcommercialandeditorialimagelicensingagency,basedinNewYorkCityandLondon.HeisalsoaproudhouseowneronthebeautifulislandofSãoMiguelsince2016!

KatalinJuhász-DóraCorvinusUniversityofBudapest-DepartmentofTourism,Budapest,HungaryAnalysisoflocalembeddenessintheHungarianHotelIndustryTheinvestigationoflocalembeddednessisanoveltyintheacademicliteraturerelatedtothetourismandhotelindustry.Fromtheaspectofsociology,KarlPolanyiandinvestigatedembeddednessfirstin1944(TheGreatTransformation).AccordingtoGranovetter(1985)economicactionisembeddedintostructuresofsocialrelations.Basedonthisdefinition,theauthorassumesthatthisfacthasttobetakenintoaccountandanalysedinthecaseofhotel-buildingsaswell,whereeconomicprocesstakesplaceduringtheservice-provision,thesatisfactionoftheguests.|Duetotheglobalization,thechangeintheconsumerbehaviourandglobalfirms,thequestionoflocationandresource-basedsourcesarebecomingmoreandmoresignificantespeciallyinthecaseofinternationalhotelchains.Theinternationalhotelcompanyisamemberofahotelmarketataspecificlocation,anditissurroundedbyasociologicalenvironment,localpeople,cultureandtraditionswhichhaveanimpactonthecompetitivenessofthehotel.|TheauthorinvestigatesinwhichwaysthelocalembeddednessispresentintheHungarianhotelindustry.KatalinJuhász-DóraiscurrentlyaPhDcandidateandlecturerattheCorvinusUniversityofBudapest.ShehasgainedherprofessionalexperienceinhospitalityatdifferentluxuryhotelsoftheKempinskiandCorinthiahotelchainsinherhome-country,Hungaryandalsoabroad.Herresearchinterestfocusesontheinvestigationofluxuryhotelindustryfromdifferentperspectives:sustainability,socialspaces,design,architectureandcompetitiveness.Oneofhermissionsistoraisetheawarenessforthelocalvaluesaspartofthelocalcultureintheinternationalhotelindustry.

KathleenScherfThompsonRiversUniversity-Journalism,CommunicationandNewMedia/TourismManagement,Kamloops,CanadaPre-conferenceWorkshop1:DeepMappingasArtist’sBooksSocialmediainresident-visitorco-place-makingAccordingtoGregRichards,“[t]ouristsnotonlyvisitplaces,theyalsomakethem,andthepointofcreativetourismshouldbetoensurethatco-makershiphappensthroughanexchangeofskillsandknowledgewiththosewhoarevisited”(Richards,2011).Visitorsseektoengage“theircreativeskillstodevelopnewrelationshipswiththeeverydaylifeofthedestination”(Stylianou-Lambert,2011).Thetouristicexperienceoflivinglikealocalbecomesanimmersionintheintangible,embeddedcultureofthedestination’svernacularculture;authenticity,forthesetourists,isexistentialratherthanobjectiveorconstructive(Wang,1999).|Thereisarichfieldofinformationtobeminedregardingtheuseofsocialmediainresident-visitorcollaborativeplace-making.ThispaperintroducesaculturalmappingresearchprojectcarriedoutintwoEuropeansites,aswellasdescribestheresearchpracticesusedtogenerateinformationaboutresident-visitorco-creation.|Therearesixanticipatedoutcomesforthisresearchproject:1.Withinsocialmediaandtourismresearch,identifyadistinctstreamofworkontourist-residentco-placemakingusingsocialmedia.2.Demonstrateitscontentbyreviewingitsliteratureandcataloguingitsprojects.3.Addtotheknowledgebaseinthestream.4.Situatethestreaminthelargercontextofsocialmediaandtourismresearch.5.Identifyopportunitiesforfurtherresearch.6.Createtwoworking,accessible,openmapsthatprovidesomesustainableculturalco-value.

KathleenScherf,PhD,isaProfessorofCommunicationatThompsonRiversUniversityinBritishColumbia,Canada.Adeepmappersince2011,sheisinterestedinhowtouristsandvisitorscanco-createplacethroughcollaborativemapping.SheholdsaPhDfromtheUniversityofBritishColumbia.

KatriinaSiivonenUniversityofTurku-FinlandFuturesResearchCentre,Turku,FinlandCo-creationofsustainablefuturesinmuseumsInmypresentationI’masking:whatarethepossibilitiesofmuseumstoco-createalternativefuturesonthebaseoftraditionsandculturalheritageincooperationwiththeirneighbouringcommunitiesandtourists?Whatkindofco-creationprocessesinmuseumscanbedefinedasculturallyandecologicallysustainable?|Museumsare

49

institutions,whicharebothlivingandchangingintime,andworkingwithchangingculturalandsocietalprocessesintime.Iwillarguethatmuseumshavepotentialtogatherpeopletoponder,understand,workandcreateviewsofdifferentalternativefutures,andfacilitatedesirableculturalandsocietalchangesonthebaseofthem.Inthecontextofenvironmentalissues,theco-creationprocessinthemuseumcouldfindsolutionsfordecreasinghumanpressuretoecosystemsbycreatingnewandchangingideasforeverydaypracticesinthehuman-natureinterfacebothforlocalpeopleandtourists.Atthesametime,itisimportanttoutilizetheabilityofmuseumstogivepossibilitiestounderstandbothcausesandconsequencesofenvironmentalproblemswithlong-termperspectivebothtothepast,andtothefuture.Thisrequirestoolsforgraspingthefuture,whichcouldbedonebyusingtheacademicskillsoffuturesstudiesonthesideofculturalheritageprocessesofmuseums.|Culturalchangesineverydaylifeareneededinordertoachieveecologicallymoresustainableworld.Oneexampleisaneedofanewkindoffoodcultureinordertoreducetheheavynegativeimpactofntrogenfertilizersinclimatechange,watersystemsandsoil.Increasedproductionandconsumptionofcropsproducingntrogeninsoilcouldbeasolutionandcouldbereachedthroughrevisedfoodculture.Currently,thereareexamplesofcuratingprocesseswheremuseumshelpscommunitiestochangetheireverydaycultureinordertoadaptine.g.climatechange.Iwillpresentapossibilityforacuratingprocesswhichcouldhelppeopletomitigateclimatechange.KatriinaSiivonenisPhDinEuropeanEthnologyandAdjunctProfessorinCulturalHeritageStudiesatUniversityofTurku,Finland.SheiscurrentlyworkingasUniversityTeacherinFuturesStudiesatFinlandFuturesResearchCenteratUniversityofTurku.Previously,sheworkedindifferentpositionsinethnologyandfuturesstudiesinFinlandatUniversityofTurku,UniversityofHelsinkiandÅboAkademiUniversity.

KieronSmith,JonAnderson,KirstiBohata,andJeffreyMorganCardiffUniversity-SchoolofGeographyandPlanning,Cardiff,WalesEvaluatingthebenefitsofTheDigitalLiteraryAtlasofWalesforculturaltourismTheDigitalLiteraryAtlasofWales(DLAW)isanAHRC-fundedprojectwhoseaimistobuild,andthencriticallyevaluate,anonlineliteraryatlasofWelshnovelsintheEnglishlanguage.Theprojectisatonceatheoreticalandpracticalinterventionincontemporary“literarygeography,”specificallydeepmappingasadriverforimprovededucation,communitycohesion,andeconomicdevelopment.Byinnovativelymappingtheconnectionsbetweenliteratureandlandscapefortwelveclassicandcontemporarynovels

setinWalesanditsBorderlands,theprojectwillusethisboundedlaboratorytointerrogatethewaysinwhichnewunderstandingsofthemeaningofliteratureandthegeographicalnatureofthehumanconditioncanbeimaginedandharnessedforapplicationwithinWales,andprovideinsightsonaninternationallevel.OneofthekeyaimsoftheprojectistoworkcloselywithprojectpartnerLiteratureWales(thepublicbodyresponsibleforsupportingliteratureandliterarytourisminthenation)inorganizingliterarytoursofthelocationsmappedintheatlas.Inadditiontothis,thewebsitewillprovidethetoolsfordomesticandinternationaltouriststomaptheirowntoursofWelshliterarylandscapes.FollowingademonstrationoftheconceptualandpracticalfeaturesoftheDLAW,thispaperwilldrawonempiricaldataprovidedbyfocusgroupinterviewswithusersofthewebsiteinordertoidentifythewaysinwhichdigitaldeepmappingcanbeutilizedasatoolofsustainabletourism.KieronSmithisaResearchAssociateontheAHRC-fundedDigitalLiteraryAtlasofWalesprojectwithintheSchoolofGeographyandPlanning,CardiffUniversity,Wales.HisbackgroundisinthestudyofWelshliteraryandculturalhistory,havingcompletedaPhDatCREW(CentreforResearchintotheEnglishLiteratureandLanguageofWales),SwanseaUniversity.AlongsidehisworkwithPrincipalInvestigatorDrJonAndersonontheDLAWproject,heiscurrentlycompletingamonographontheWelshpoetanddocumentaryfilmmakerJohnOrmond,andisco-editingacollectionofnewcriticalessaysonDylanThomas,bothtobepublishedbyUniversityofWalesPress.

LidiaVarbanovaConsultant,EducatorandResearcher-Arts,CultureandCreativeIndustries,Montreal,CanadaCreativeentrepreneursandcrossoversinnovations:CatalystsforsustainabletourismdevelopmentatthelocallevelInthefieldoftourism,creativeentrepreneursaretheoneswhostartwithaninnovativeidea,usehiddenresources,fulfillamarketgaporanswertoanexistingopportunity.Theyfrequentlyorganizetheirnewventureinareassuchasfoodandbeverageservices,accommodations,recreationandentertainment,transportationandtravelservices,whichcouldbeginlocallyandexpand.Theseentrepreneurscreateintangiblevaluebyworkingwithcreativetalentsandimplementasocialorbusinessmodeltoimplementaninnovativeidea.Inmanycases,theessenceoftheirinnovationistoconnectdiversebranchesofcreativeindustriesandbeyondinacollaborativemodebyinvolvingdiversepartnersfromthebusiness,nonprofitandgovernmentalsectors.Creativeentrepreneursworkinmanyareas,primarilyinthebranchesofcultureandcreativeindustries,butnot

50

limitedtothat.Theydealwithinnovations–intheprocesses,productsandservices,marketingmethods,ormanagementsystems.|Thispresentationfocusesontheimportanceofcreativeentrepreneurshipinthesustainabledevelopmentofacityoraregionandonhowdiversesocialandbusinessinnovationsbasedon“crossovers”betweenarts,tourismandotherareascouldbeacatalystforbringingtouristsandinvolvinglocalaudiences.Thepresentationfocusesonstrategiesandtoolsforlocalsupportofcreativeentrepreneursdealingwithcrossoversbetweentourism,arts,culture,creativeindustriesandotherareas.Dr.LidiaVarbanovahasprofessionalexperienceinCanada,Europe,CentralAsiaandtheCaucasus.Sheworksasaconsultant,educatorandresearcherintheareasofstrategy,policydevelopment,entrepreneurshipandinnovations,organisationaldevelopmentandonlinetechnologies,withaspecialemphasisonarts,cultureandcreativeindustries.Herlatestbooksare:StrategicManagementintheArts(2013)andInternationalEntrepreneurshipintheArts(2016),publishedbyRoutledge(NewYork/London).Shecurrentlyoffersonlinemasterclasses,coachingandconsultingthroughherwebsitewww.lidiavarbanova.ca,leadsonlineworkshopswiththeUniversityofBritishColumbia,andisalsotheBusinessDeveloperofMojitoMusic-anewlabelforLatinandWorldMusic.

LuisBanrezesandRubénMonfortYuzinAzoresYuzinistheindependent,innovative,andfreeculturalagendaofSãoMiguelIsland.Thisagendapromotesallkindsofactivities,eventsandprojectsrelatedtoculture–visualandscenicarts,music,dance,literature,cinema,photographyandeverythingaround-toprovidethecommunityofSãoMiguelwithmonthlyinformationonthesocio-culturallifeoftheisland.Itsdesignwasdesignedtostandoutfromotherpublicationsaround,withayoung,strongandeasy-to-understandimage.Itaimstobethemeetingpointofthedifferententitiesthatworkandpromotecultureontheisland.

LuísBanrezeswasbornin1979inthecityofMacedodeCavaleiros,intheTransmontanointeriorregionofPortugal.Atage7,forfamilyreasons,hewenttoliveinPorto.ComingfromafamilythatlikestolistentoAfricanmusic,hedidnothimselfplayinstruments,butdedicatedhimselftolisteningtoandenjoyingmusic,andfoundapassion:todiscovernewandemergingtendenciesinmusic.In2008,forprofessionalreasons,havingfinishedacourseonTopographyandHygiene,HealthandSafetyatWork,hecametocomeliveintheAzores,embarkingonapromisingadventure,attheinvitationoftheClubStªClara,asanhockeyplayerinthe2nddivision.Afterawhile,theopportunityarosetoorganizea

partyatGaleriaArco8....andsoonhereceivedinvitationsfromothervenuesinSãoMiguel.Hebroughtinawiderangeofmusic–balcâ,folklorica,klezmer,polka,ska,reggae,gypsypunk,tvthemes,jazzandworlddrum–whatothersdidnotseeordidnotwanttosee,andcreatedauniqueandinnovativeconceptinPortugalbasedontraditionalmusicoftheworld.HecurrentlyhastheBeatCaravanprogramonAntena3radiointheAzores.InJanuary2010,hedecidedtoimplementtheYuzinCulturalAgendaintheAzores–ariskybutveryusefulprojectthatforcedhimtodedicatehimself100percent,leavinghispreviousjobandhockeybehind.RubénMonfortMeseguerwasbornin1988inBenicarló,Castellón,Spain.HestudiedMediaandCommunicationsatUniversitatJaumeI,Castellón,(Spain).Photographyappearedinhislifeforthefirsttimewhenhismotherallowedhimtophotographher.Hewasonly6yearsold.Afterthat,hediscoveredanoldMinoltainsomedrawersofhishouse.Heplayedwithituntilhebrokeitdown.Whentheyearspassed,littlebylittlethehobbybecamemoreajobandawayoflifethananythingelse.Vanguardism,newstyles,andthethingsthatmovethecreativityofpeopleiswhatRubendesirestobereflectedinhisphotography.Forhim,everymomentthathecaptureswithhiscamera,isessentialtotellanewstory.

M.SharonJeannotteUniversityofOttawa-CentreonGovernance,Ottawa,CanadaWhenourshipcomesin:TheculturalimpactofcruisetourismonnorthernCanadiancommunitiesInAugust2016,theCrystalSerenity,a1,000passengerluxurycruiseship,sailedthroughtheNorthwestPassageinCanada’sNorth.Althoughsmallerexpeditioncruiseshipshavebeenplyingthesewatersforanumberofyears,theCrystalSerenityisthelargestpassengershiptomakethepassage,raisingthestakesforaregionthatisalreadytryingtocopewiththeimpactsofclimatechangeduetorapidlymeltingseaice.Thepotentialforcatastrophicfuelspillsormarineaccidentsareonlytwoofthemostobviousconsequencesofthisdevelopment.TheremayalsobeamoresubtlebutequallyseriousimpactontheculturalsustainabilityandwayoflifeofthesmallInuitcommunitiesthatliealongtheNorthwestPassageroute.Thispaperwillexplorethelinkagesbetweenenvironmental,economic,social,andculturalsustainabilityinthesecommunities,aswellastherelationshipbetweenIndigenous/InuitvaluesandworldviewsandlocalplanningpracticesinthispartofCanada.ItwillalsodiscusssomeoftheethicalandpracticalimplicationsofInuit/cruisepassengerinteractions,andexploretheadaptivecapacitiesofthesecommunitiestocopewithlargerandmorefrequentcruisetourismincursions.

51

M.SharonJeannotteisSeniorFellowattheCentreonGovernanceoftheUniversityofOttawa.Shehaspublishedresearchonavarietyofsubjects,includingtheimpactofvaluechangeonCanadiansociety,internationaldefinitionsofsocialcohesion,thepointsofintersectionbetweenculturalpolicyandsocialcohesion,theroleofcultureinbuildingsustainablecommunities,cultureandvolunteering,immigrationandculturalcitizenship,culturalmappingasatoolforplace-making,andprovincial/territorialculturalpolicyandadministrationinCanada.

MargaridaRelvãoCalmeiroandAdelinoGonçalvesUniversityofCoimbra–Architecture,Coimbra,PortugalValorizarparacriarvalorEntenderopatrimónioculturalcomoumrecursoendógenoecomoumpotencialdedesenvolvimento,implicaumamudançanaspolíticaspúblicasdegestãoterritorial.Noterritórionacional,compostoporcidadesevilasdemédiaoureduzidadimensãoecomcarênciaderecursoseconómicosedemográficostorna-sefundamentalvalorizarepotenciaroaproveitamentodoselementoscaracterísticosdecadaterritório.Maisaindanaconjunturaatualemquea‘turistificação’dealgunsnúcleosurbanosameaçaasuaautenticidadeeondecadavezmaisoturistanãoselimitaavisitarmasesperaexperimentarasvivênciaseasatividadeslocais.Estepainelpretendedefenderasvantagensdavalorizaçãodopatrimóniodenúcleosurbanosdepequenadimensão,oumesmorurais,comoumaopçãoestratégicadepromoçãoevalorizaçãoterritorial,fomentandoodesenvolvimentointegradoeinclusivo.Dessemodo,pretende-sedebaterpolíticaslocais,instrumentosdeprogramaçãoeimplementação,bemcomoanalisarcomoéqueestavalorizaçãopodeenvolverascomunidadeslocais,contribuindoparaainclusãosocialeoaumentodasuaauto-estima.Emboranãorestringindoaparticipaçãodeoutrascomunicações,propomosdiscutirestetemaapartirdetrêsestudosdesenvolvidosnoâmbitodedissertaçõesdoMestradoIntegradoemArquiteturadoDepartamentodeArquiteturadaUniversidadedeCoimbra.Incidindosobreduascidadesdepequenadimensão(GafanhadaNazaréeSines)edeumconjuntodealdeiasPortuguesas(doconcelhodeCinfães)estesestudostêmemcomumapropostadeumaestratégiadereabilitaçãoedesenvolvimentourbanosustentávelapartirdaidentificaçãoevalorizaçãodosatributosdiferenciadoresdecadaterritório.MargaridaRelvãoCalmeiro,arquitetapeloDepartamentodeArquiteturadaUniversidadedeCoimbra(2005)edoutoradaemarquiteturapelamesmaUniversidadecomatese‘UrbanismoantesdosPlanos:Coimbra1834-1934’(2015).AtualmenteéProfessora

AuxiliarConvidadadoDepartamentodeArquiteturadaUniversidadedeCoimbraedesenvolveinvestigaçãonaáreadaspolíticasurbanasedareabilitaçãourbanaintegrada.AdelinoGonçalves,arquitetopeloDepartamentodeArquiteturadaUniversidadedeCoimbra(1994)edoutoradoemArquiteturapelamesmaUniversidadecomatese“PatrimónioUrban(ístic)oePlaneamentodaSalvaguarda”(2012).ProfessorAuxiliarnoDepartamentodeArquiteturaeInvestigadorAssociadodoCentrodeEstudosSociaisdaUniversidadedeCoimbra.Osseusprincipaisinteressesdeinvestigaçãocentram-senasPolíticasUrbanasedaReabilitaçãoUrbanaIntegradaenaSalvaguardadoPatrimónionodesenvolvimentourbano.NestesTópicos,tempublicadoartigosemediçõesnacionaiseinternacionais,bemcomocomunicaçõesemcongressoseseminários.

MariaAssunçãoGato,MargaridaPerestrelo,PedroCosta,andAnaRitaCruzInstitutoUniversitáriodeLisboa(ISCTE-IUL)-DINÂMIA’CET-IUL,CentreforSocioeconomicandTerritorialStudies,Lisbon,PortugalMethodologicalissuestoassesscreativetourismprojects:BuildingaproposalforCREATOURTakingCREATOURasacasestudy-aconsortiumprojectthataimtocombineinterdisciplinaryresearchanddemonstrationactivitiestobuildanintegratedapproachtocreativetourisminsmallandmedium-sizedcitiesinPortugal-thispresentationintendstosketchthemainmethodologicalandproceduralconcernsinvolvedinthisproject.Themainfocuswillbethekeyissuesrelatedwiththeselectionandassessmentofthepracticalproposalstobedesignedandimplementedbythepilotinitiativesandidealabsin2017,takingintoaccountamethodologicalframeworkinspiredbysomeexamplesaimingtoassesssustainabletourismpracticesandbenefitsforlocalcommunities(e.g.AshleyandHussein,2000;Simpson,2007).|Twentypilotproposalsareexpectedtobeimplementedinthesummerof2017,spreadacrosssmalltownsandruralareaswithintheNorte,Centro,AlentejoandAlgarveregionsinPortugal.|Theconstructionofamethodologicalandproceduralproposaladdressingthecomplexityoftheissuesinvolvedinthisselectionassumesacentralrelevanceforthedesiredimplementationofthisproject,consideringnotonlyitsdimension,butalsothevariousimpactsthatitmaygenerateintheterritoriesandlocalcommunitieshostingthecreativetourismpilotproposals.

MariaAssunçãoGatoisaresearcheratDINÂMIA’CET-IUL(PostdoctoralfellowshipbytheFoundationforScienceandTechnology).Sheispartoftheresearchgroup“CitiesandTerritories”whereshehasbeenworkingonsocialrepresentationsandrecompositions,consumptionsandlifestyles.Beyondtheseresearchinterests,shehasbeencollaborating

52

insomeinterdisciplinaryresearchprojectsrelatedwitharchitectureandfinearts.MariaAssunçãoGatohasaPhDinCulturalandSocialAnthropologybytheFacultyofSocialSciencesandHumanitiesattheNewUniversityofLisbon.

MariaCadarso,JoãoGonçalves,KellyAnnFerreira,andLeonorSantanaIADECreativeUniversity,Lisbon,PortugalVisionsforanAzoresbrandandidentitythatengagesthebothcommunityandvisitors!Thisisjointpresentationofaseriesofdesignprojectsfocusedonthefollowingquestions:WhatisAzoresAND?Whatisthespecificityofeachisland?HowisAzoresperceived,bythecommunityandbythevisitors?Theseinitialresearchquestionsdroveusthroughadesignprocessthathascollectedreallifestories.WehaveidentifiedanANDforAzoresthatrelevelsitselfbycommunicationandengagingwithall:insidersandoutsiders.Welookforwardtodiscussingourproposals!MariaCadarsoisanInvitedAssistantProfessoratIADE–CreativeUniversity/LaureateInternationalUniversities,Lisbon.SheisthefounderanddesignerofSustentaDesign,whichfocusesonsustainabilityinproductdesign.ShehasalsoservedasaCOSTIndependentExternalAdvisorandaEuropeanCommissionIndependentExpert.JoãoGonçalves,KellyAnnFerreira,andLeonorSantanaarestudentsatIADE–CreativeUniversitywhohavedevelopeddesignprojectsfocusedonAzores(re)brandingforthisconference.

MariadaGraçaMoreiraUniversidadedeLisboa-FaculdadedeArquitetura,Lisboa,PortugalLowdensityareasandsustainabletourism:AnopportunitythroughculturalheritageTheareasoflowpopulationdensitythatcharacterizemanyoftheruralareashavetourismasanopportunityforeconomicgrowthbutalsoasacriticalfactorforthepreservationofheritage.Sustainabletourism,whetherenvironmental,socialorcultural,canbeanimportantelementinthevalorizationoftheseterritories,keepingthempartofthenationalproductivesector.Thedemographicdeclineinruralareasendangersthematerialandimmaterialheritageproducedbytheruralsocietythatcreatedtheminpastcenturies.ThestudyiscarriedoutinoneofthemunicipalitieswiththegreatestagingandabandonmentpopulationinPortugal,andwheresincethe1950stheprocessofsocialdesertificationhashadthegreatestimpact.Withthedisappearanceoftheruralsociety

thatcreatedit,thisarchitecturalheritageisthreatenedbyanurbansocietythatpresentsotheraestheticvaluesanduse.Theidentityoftheremainingpopulationsisthreatenedbythedevaluationtheyfeelofthedominantsocialgroupsinrelationtotheirheritage.Thecurrentappropriationofbuildings,especiallypublicones,withthechangeoftheirinitialfunctionsandthede-characterizationofthevillagesasasocio-economiccenter,leadstheirexperiencetoanevidentpost-ruralism.Thispaperanalyzes,attheleveloftheparishes,thefunctionaltransformation,whichoccurredduringthesecondhalfoftheXXthcentury,inthemunicipalityofIdanha-a-NovainPortugalandthepublicpoliciesdevelopedbythelocaladministrationtopromotetourism.MariaisaresearcheratCIAUD-CenterforResearchinArchitecture,UrbanismandDesignattheFacultyofArchitectureoftheUniversityofLisbon,whichsinceitsfoundationin2006focusesontheareaofUrbanism.MemberoftheInterdisciplinarygroupofUrbanstudiesGEU/CIAUD.SheholdsaPhDinUrbanandRegionalPlanningattheTechnicalUniversityofLisbon(UTL)andaMasterinUrbanandRegionalPlanningatUTL.AnassistantprofessorintheDepartmentofArts,HumanitiesandSocialSciencessinceFebruary2014andintheDepartmentofSocialSciencesandTerritoryfromMarch2002toFebruary2014.In2012,shepublished“Impactodoturismonapaisagemalgarvia”inO(Re)versodapaisagem,filosofiadapobrezaedariqueza,Lisboa.ISBN978-972-9346-29-3

MariadaGraçaSaraivaFaculdadedeArquitetura,LisbonUniversity-CIAUD-ResearchCenterforArchitecture,UrbanismandDesign,Lisboa,PortugalTowardsalocalLandscapeObservatory:Understandingplacethroughcreativeactivities?Landscape,asaphysicalsettingwithculturalmeanings,representstheinteractionofsocietywithitsenvironment.Attentionpaidtotheinterfacebetweenlandscape,place,andsustainabilityisgainingincreasedinterest.TheEuropeanLandscapeConvention(ELC)hasraisedlandscapeasaforum,linkingpublicparticipation,planning,designandgovernance.|ELCencouragestheimplementationoflandscapeobservatories(LO)providingtheopportunitytoexchangeexperiencesonlandscape,strengthencommunitylinksandcollaborationbetweenscientists,artists,interestgroupsonculturalheritage,environmentorothers.|AlocalLOisunderpreparationinaruralsettingincentralsouthernPortugal,relatedtothe‘Montado’system.The‘Observatório(LO)daCharneca’,locatedinadepopulatedregion,intendstolookatlandscapeasameetingpointofscience,artsandhumanities,gettingmoreinformedinsightsoverthisterritory.Perceptionsbylocalcommunities,visitors,managers,artistsorgeneralpublicare

53

expectedtowidenvisionsoftheMontadolandscape,contributingtobringmoreconsistencyandcommunity-levelengagementwithitsvalues.|Anetworkofpartnershipsisbeingestablished,frominternationalresearchcentrestolocalschoolsandinterestgroups.Anexperienceofvisualartsworkshopshasbeenconductedonceayearsince2010,representingacreativeexperience,collectingrepresentationsofaruralsettingwherethesustainableforestofthe‘montado’isalandmarkofreference.|WebelievethatprojectssuchasLocalLOs,bringingtogetheroutsidersandlocalcommunitiestoexperiencespecificlandscapes,canbeimportantcontributionstodevelopcreativetourism,attractingnewvisitorsandhelpingtodevelopnewbusinessandemployment.MariaisanassociateprofessorattheSchoolofArchitecture(FA)oftheUniversityofLisbon(UL),retiredsince2013.Shetrainedasalandscapearchitectandagronomistengineer,withamasterdegreeinUrbanandRegionalPlanningandaPhDinLandscapeArchitectureatUL.AresearcheratCIAUD(ResearchCentreofArchitecture,UrbanismandDesign),ofFA/UL,shehasbeenparticipatingonEuropeanandnationalresearchprojects,onlandscapeandspatialplanning,landscapeperceptionandsustainabilityriverrestorationandnaturalresourcesplanning,urbanforestryandvegetation.Arural/agro-forestrymanager,sheisdevelopingaLandscapeObservatoryinthemunicipalityofChamusca.

MariaEmanuelAlbergariaMuseuCarlosMachado,PontaDelgada,SãoMiguelIsland,PortugalTheCarlosMachadoMuseumstudiesandpreservesAzoreanheritageand,throughit,promoteanddisseminateAzoreancultureandidentity,privilegingaseriesofeducationalactivitiesaimedatdifferentpublics.Itisaplaceofinclusion,whereidentitiesareexpressedanddiversityispromoted,whereideasareputforwardandgenerationsmeet,wherecitizenshipisdevelopedandpastandpresentareunited.CreatedbyDr.CarlosMachadoin1876asTheAzoreanMuseum,itopenedtothepubliconJune10th,1880,atthefacilitiesofthethenPontaDelgadaNationalHighSchool,displayingZoology,Botany,GeologyandMineralogycollections,thatarenowdeemedhistorical.In1890itbeganbeingmanagedbytheMunicipalityofPontaDelgada.Whathadinitiallybeenaschoolmuseumopeneditselfuptothelocalcommunityand,throughitsNaturalHistorycollections,attractedtheattentionoftheinternationalscientificcommunity.Overtheyears,itscollectionswereenrichedbydonationsofvariousartandathnographycollections.After1914,itchangeditsnametoCarlosMachadoMuseum,asatributetoitsfounder.In1976,theCarlosMachadoMuseumbeganbeingmanagedbytheRegionalSecretariatforEducationandCultureand,in2005,bythePresidencyoftheRegionalGovernmentoftheAzores/RegionalDirectorateforCulture.

MariaEmanuelAlbergariaisthecoordinatoroftheIntangibleCulturalHeritageteamattheCarlosMachadoMuseum.SheholdsadegreeinSocialAnthropologyfromI.S.C.S.P.-TechnicalUniversityofLisbonandadegreeinEducationalSciencesfromUniversidadeAberta.ShewaspreviouslyCoordinatoroftheEducationalServiceoftheCarlosMachadoMuseum.ShehasbeenpartofthecreativeteamoftheLatina-Europaproducerforthechildren'sTVshowÍcaro,designingscriptsfortheatricaland/orcartoonanimations,lyricsforsongs,etc.,reconcilingplayfulandpedagogicalaims,andwasresponsibleforthecreationandcoordinationoftheLudotecainSchoolProject,intheEBIofMontedaCaparica(1997-2001).ShewasresponsibleforthecreationandcoordinationoftheLudotecaatEBICantodaMaia,PontaDelgada(2003-2006)andforthevisualartsexpressionworkshopinthewomen'swingofthePontaDelgadaRegionalPrison,incollaborationwithPeripheralCreations-Kairos-CooperativadeEconomiaSolidária(2001-2005).MariaEmanuelhasseenherfilmworkawardedseveraltimes.AscoordinatoroftheEducationalServiceoftheCarlosMachadoMuseum,in2008theinstitutionreceivedtheAPOM(PortugueseMuseologyAssociation)PrizeinthecategoryofBestCulturalExtensionService,withtheMobileMuseumproject.

MariaJoãoPereiraUniversityoftheAzores-DepartmentofBiology,PontaDelgada,PortugalRecoveringtheindigenousnatureoftheAzoresMariaJoãoPereiraisaProfessorAuxiliarintheDepartmentofBiologyattheUniversityoftheAzores,PortaDelgadacampus.Sheisamemberoftheresearchteamfortheproject“EstudodaFloraVascularEndémicadosAçoresesuaConservação“(“StudyoftheEndemicVascularFloraoftheAzoresanditsConservation”).SheholdsadegreeinBiologyfromtheUniversityofCoimbra

MariuszCzepczynskiUniversityofGdansk-SpatialManagementDepartment,Gdańsk,PolandResilientplaces:Touristsand(un)sustainabledevelopmentTherelationbetweentouristsandplacescanbeseenasanevolutionalprocess.Uniquelocalmilieu,basedonnatural-culturalmelangeattracts,initialtravellingpioneers.Sincethefirstvisitorsarrive,thelocalculturehasbeencontinuouslytransmuting.Residentsoftourismhotspots,whomayhavewelcomedthefirstinfluxofvisitors,soonfindthatland,food,water,housingandinfrastructurepricestoincrease.Moretourismoftenmeanslessbenefittothehostcommunities.Despiteanincreaseinthenumberofenterprisesclaimingtoberesponsibleorsustainable,thefactremainsthatthecurrentsystemof

54

masstourismisutterlyunsustainable.Thankstocongestionoroveruseofnaturalandculturalresources,manydestinationsaredestroyingtheattractions,bothnaturalandcultural,onwhichtheydepend.Resilience,theelasticityorcapacitytoadapttonewmodesofoperation,hasbecomeanimportantqualityof(post-modern)tourismdevelopment.Itwillrequirehoststowakeupandseetheirworlddifferently-notasaresourcetobeexploited,butasasacredplacetobeprotectedandcelebratedforitsuniqueness.Itisimportanttheystarttoviewtheircustomersnotasmereunitsofconsumption,butasguestsseekingtobetransformed.Ourconsciousormindfulalternativeisaboutlessvolume,congestion,hassle,destructionandharmandaboutmoremeaning,purpose,value,peaceandfulfilment.

Prof.DrMariuszCzepczyńskiisculturalgeographer,professorattheDepartmentofSpatialManagement,UniversityofGdańsk,Poland.Hisresearchinterestsarefocusedonculturallandscapes,post-socialistcities,heritages,urbancultural,spatialandpoliticaltransformations,andlocalandregionaldevelopment.In2009–2011hewasemployedattheGeographicalInstituteoftheEberhardKarlsUniversitätTübingen,Germanyasavisitingprofessor.Hisapplicativeactivitiesincludeconsultancyandadvisory,recentlytothemayorofGdańsk,GdańskMetropolitanAreaAssociation,PolishMetropolitanUnion,CityHallofLodzandaswellasDSConsultingandPwC.

MartaDrozdowskaandMagdalenaDuda-SeifertUniversityofBusinessinWroclaw-TourismandRecreation,Wroclaw,PolandModelsforcollaborationbetweentourismenterprisesbasedonLondonexperienceCitytourism,withtheeconomicandemploymentopportunitiesitcreates,belongstothestrongesttrendsintheinternationaltourismmarket.Theriseofurbantourismpresentsgreatopportunities;touristscontributetothelocaleconomyandsupportjobsacrossthecityandbeyond,totheoveralldevelopmentoftheregion.Tourismdestinationsthatfaceconstantlygrowingcompetitionhavetolookfornewmarketingsolutionstostrengthentheirpositionandattractivenessforpotentialvisitors.Tofocusonconstructivealliance,ratherthancompetitionisessential.ThepaperhighlightsthemodelsfordifferentformsofcollaborationbetweentourismenterprisesbasedonLondon,asoneoftheworld’smostvisitedcitymeasuredbyinternationalarrivalsandleadingcultural,heritage,entertainment,commerceandtransportdestination.Itsetsouttoidentifyandanalyzevariousformsofcollaboration,whicharethencomparedtodrawconclusionsconcerningboththebenefitsandweaknessesofallofthem.Finalresultsincludeassumptionsofthe

authorsconcerningtheconditionsforsuccessfulcollaborationincaseoftourismenterprises.MartaDrozdowskaearnedaPhDinTourismGeography,aM.S.inTourismandRegionalGeographyandaM.S.inEcologyattheUniversityofWroclaw.ShespentoneyearattheEdgwarecollegeinLondonandparticipatedProfessionalDevelopmentPrograminAmericanUniversityinWashingtonD.C.ShejoinedtheUniversityofBusinessin2006andWarsawSchoolofTourismandHospitalityManagementin2016.SheworksasRector’sRepresentativeforInternationalRelationsandScientificResearch,CoordinatorofEUProjectsandAssistantProfessor.Sheistheauthorofseveraldozensciencearticlesconcerningmainlycity,cultureandheritagetourismandinternationalcooperation.ShedeliverslecturesandspeechesinuniversitiesinPoland,Spain,France,Netherlands,Portugal,Turkey,Finland,CzechRepublic,LithuaniaandHungary.

MartaPolecJagiellonianUniversity-InstituteofCulture,Cracow,PolandExploringstreetperformers’entrepreneurship:Tourism,experienceeconomyandculturalsustainabilityThepaperpresentsstreetperformers’activityinthecontextoftourismdevelopmentandculturalsustainability.Performativestreetartmoreandmoreoftenisbeingperceivedasatouristattraction.However,streetperformancesmayariseasagrassrootsinitiativeintakingcareofthelocalcommunity.Thisactivityalsohasanimpactonordinarycitizens’life,asperformerscareoftheenvironment’sfuture.|Theaimofthecasestudiesistocharacterizetheactivityofmimeartists,livingstatuesandstreetactorsinrelationtothespacewheretheyperform,butalsototheculturalsymbolstheyuse.Theactivityofperformersworkingintheurbansphereisregardedasaninstanceofexperienceeconomy.Artistsearnmoneythankstotheirhandmadecostumes,inventedcreationsandself-organizedshows,providingpeoplewithmemoriesandexperiences.Theirworkreferstothelocalheritage,currentissues,environmentalproblemsandvariedcreativeactivities.Itisalsostronglydedicatedtothemanifestosofartisticandsocialfreedom,asopposedtooverwhelmingcommercialandpoliticalaspirationsinthepublicsphere.|Thepresentationsharestheresultsofanethnographicstudy,whichisbasedoninterviewsandparticipantobservation,performedintheoldtownsofthemostpopulartouristicPolishcities(Warsaw,Cracow,Wroclaw,GdanskandLublin)since2012.Entrepreneurshipisframedwithinitsoriginalcontext,asentrepreneurialactivitiesmainlyofnon-formalartorganizations.Thestudywaspreparedasapartofaresearchproject:‘EthnographyofinformalorganizationofstreetartistsinPoland’(DiamondGrantprogramme).

55

MartaPolecisaPhDcandidate,InstituteofCulture,JagiellonianUniversityinCracow,PolandwhereshealsoearnedherM.A.(CultureandMediaManagement).ShehasheldmanypositionsresearchingandorganizingstreetartinPoland.Sheiscurrentlyprojectmanager-researchproject:‘EthnographyofInformalOrganizationofStreetArtistsinPoland’,DiamondGrantprogramme.

MartaWengoroviusArtist,Lisbon,PortugalOne,twoandmany:ExhibitinganislandCanadrawing(amap)changeourexperienceofaplace?Canitchangewhatweseeandexperienceinaterritory?Canthatchangebecomeanartexperience…andchangeus?ThispresentationaimstotoexposetheprocessofconstructingaworkofartintheformofamapbasedontheinterdisciplinarymappingoftheislandofSãoMiguel(Azores).Withthecollaborationofspecialistsfromdifferentareas,suchasfauna,flora,ethnography,andalsootherknowledgeareas,weinvestigatedhowtheindividualityofbeingsismanifested:whatcanitmean,one,two,andmany?Thisinterdisciplinaryteamwasaskedtolocateinterestingphenomena,whichcanbenaturalorcultural,thattheycanshowandthatexemplify‘One’–individuality,theunit,solitude…,‘Two’–therelationship,encounter,confrontation,mutualdependence,twosome/pair/couple…–and‘Many’–community,socialexperience,multiplicityThismappingwillallowustocastanewgazeandgiveusanewperspectiveontheisland.MartaWengoroviusholdsadegreeinPainting(1988)fromLisbonFineArtsUniversity.ShehasheldfellowshipsinParis,NewYork,Washington,Philadelphia,London,andChina.Herworkhasbeenshowninsoloexhibitionssince1989.OfrecentprojectsandexhibitionsfeaturesUm,doisemuitos:umailhaemexposição,MuseuCarlosMachado,2016,Açores;AGrandeSaúde–EDPFoundation,2012)–OcaminhodeNietzsche(ArrábidaSierra,2012);ProjectUm,doisemuitos(itinerantlibrary),ObjectosdeErrância(MNAC,Lisbon,2011)andMiseànuparl´action(Gulbenkian,Paris,2009).ShealsoholdsaMasterinVisualArtsfromÉvoraUniversity.Shetaughtfrom1999to2015DrawingandArtTheoryatLusófonaUniversityinLisbon,andisundertakingstudiesforaPhDinContemporaryArt,ArtsCollegeattheUniversityofCoimbrawiththethesis“One,twoandmany:Exhibitinganisland.”In1994,shewontheUniãoLatinaAward.

MatinaTerzidouandKonstantinosAndriotisMiddlesexUniversity-DepartmentofMarketing,BrandingandTourism,London,UnitedKingdomTourists’motivationstoanorthodoxsacredsiteTouristsvisitingreligiousdestinationsareinfluencedbytwomaintypesofreligiousmotivations:constructedandperformed.BuildinguponresearchconductedinthecontextofChristianity,thisethnographiccasestudyattemptstoinvestigatethesetwotypesofmotivationsproposingnew,in-depthinsightsintothecomplexitiesofOrthodoxreligioustourists’motivations.TakingasasampletwoorganizedreligiouscoachtripsvisitingTinos,aGreekislandknownasareligiousChristianOrthodoxdestination,38interviewswereconductedwithreligioustouristsparticipatinginthetrips.Fromthefindingsitbecomesevidentthattravelmotivationstosacredsitesisnotonlydeterminedbyexternalfactorssuchasreligiousorpoliticalinstitutions,butalsobyindividualexperiences.Motivationsbecomeinfluencedbybelievers’intimateandemergentperformancesofplaceandreligion,andthusbyprocessesofbecomingwhichencompasstheunpredictedelement.Suchunderstandingsarecrucialincomprehendingpowerrelationsandprocessesofauthenticationwithinthereligioustouristsphere,whichcanexplainvisitationpatternsandassistinthedevelopingofidealon-siteexperiences.MatinaTerzidouisaLecturerinTourismatMiddlesexUniversityLondon.Priorjoiningthisinstitution.MatinaworkedfortwoyearsasaVisitingResearcheratBen-GurionUniversityoftheNegev,Israel.SheholdsaPhDandaMScinTourismManagementfromtheUniversityofSurrey,U.K.Herresearchfocusesonreligiousandheritagetourism,tourismimpactsanddevelopment.|KonstantinosAndriotisisaProfessorinTourismatMiddlesexUniversityBusinessSchool.Hehaspreviouslyheldpositionsatanumberofotherinstitutions,includingtheNottinghamTrentUniversity(Reader)andtheCyprusUniversityofTechnology(AssociateProfessorandHeadoftheHospitalityandTourismManagementDepartment).Hisworkhasappearedinvariousjournalsincluding:AnnalsofTourismResearch,TourismManagement,JournalofTravelResearch,andJournalofSustainableTourism.Heiseditor-in-chiefoftheInternationalJournalofTourismPolicy.Heisregularreviewerfor19journalsandhealsoserveson18journaleditorialboards.Hehasanh-indexof23andmorethan2200citations.Hisresearchinterestsareintourismpolicy,developmentandplanning,alternativeformsoftourismandtourismexperience.

56

MengQu(Mo)andCarolinFunckHiroshimaUniversity-GraduateSchoolofIntegratedArtsandSciences,Higashihiroshimacity,JapanInfluenceofSetouchiTriennale’scontemporaryartinterventionsontherevitalizationofislandcommunitiesintheSetoInlandSea,Japan:CasestudyfromShodoshimaAging,depopulationandstagnationareseriousproblemsfortheislandcommunitiesoftheSetoInlandSea.Inadditiontoeconomic,socialandenvironmentalissues,globalizationisalsocausingthelossofthedistinguishingfeaturesoftheseislandcommunitiesandoftheextinctionoftheirculturalidentity.TheSetouchiTriennale,alsoknownasSetouchiInternationalArtFestival,engageswithrevitalizingtwelveremoteislandsandtheirruralcommunitiesthroughartfestivalandtourism.TheTriennale’sDirectorhasclaimedthattheartfestivalhasbecomeamodelforgovernmentpoliciesforcommunityrevitalizationandtourism.Issueshoweverstillpersist,firstinthedefinitionoftheterm“revitalization”itself,andalsointhecapacityofartworksoffulfillingtheneedsofthelocalcommunity.Forexample,somecriticshaveemphasizedthatartfestivalsuse“borrowedart”exhibitedon“borrowedland”or“other’sland.”|AmongtheislandsthatareinvolvedintheSetouchiTriennale,Shodoshima(Shodo-island)isthebiggestintermsofsizeandpopulation;notonlyithasthebest-developedlocaltourismindustry,butalsoholdsalmosttwenty-fivepercentoftheartworks.ThisresearchaimsatexaminingthepositiveinfluencesandnegativeimpactsofartinterventionsandtourismonShodoshima’sruralcommunities.Theconceptualframeworkoftheresearchintegratessustainabletourism,artfestivalrevitalization,islandandruralstudies.Fieldresearchwasconductedthroughparticipantobservationasvisitorand“Koebi”volunteerwithintheSetouchiTriennale2016,aswellasthroughsurveyswithlocaltourismagencies,businessstakeholders,andlocalresidents.

QuMeng(Mo)isaPhDCandidateandDigitalArtistwithintheGraduateSchoolofIntegratedArtsandSciences/TAOYAKAProgramCulturalCreationCourse,HiroshimaUniversity,Japan.CarolinFunckisprofessorofhumangeographyatHiroshimaUniversity(Japan),withintheGraduateSchoolofIntegratedArtsandSciences.HerresearchfocusesonthedevelopmentoftourisminJapanandtherejuvenationofmaturetouristdestinations;machizukuriandcitizenparticipationarehersecondthemeofinterest.Sheistheauthorof“TourismusundPeripherieinJapan”andco-authorof“JapaneseTourism”.

MichałŻemłaPedagogicalUniversityinCracow-TourismandRegionalStudies,Cracow,PolandBetweenauthenticityofwallsandauthenticityoftourists’experiences:ThetaleofthreePolishcastlesThetopicofauthenticityoflocalcultureisoftenundertaken,especiallybytourismsociologistsandanthropologists.However,whatisdiscussedthemostoftenisauthenticityofintangibleculture,liketraditions,language,etc.MacCannell(1973)introducedthenotionofstagedauthenticityasaresponseformoreandmorepopularphenomenaofcommodificationofhosts’localculture.Theobjectiveapproachtoauthenticityintourismis,apartfromconstructiveandexistentialapproaches,oneofthreemajorwaysofunderstandingtheterm(Wang,1999;Zhu,2012).Butfortouristswhocannotevaluatethatobjectiveauthenticity,itisanimportantpartoftheexperiencetohaveacontactwithanauthenticpieceofhistory,tohaveafeelingofconnectingwithhistoricaltimes—thisisclosertoexistentialandconstructivemeaningsofauthenticity.ThreePolishcastlesprovideinterestingcasestudiesinobjective,constructiveandexistetialauthenticity.ThefirstisthecompletelyrebuiltRoyalCastleinWarsaw;arebuiltcastleinBobolice;andacompletelyinauthenticmedievalcastleinPszczyna.

MichalholdsaPhDinmanagement(2002),specializinginthetourismmarket.From1997to2015hewasalecturer,assistantprofessorandassociateprofessorinTourismDepartmentatKatowiceschoolofEconomics.In2015,hewasappointedassociateprofessorinTourismandRegionalStudiesDepartmentatPedagogicalUniversityinCracow.Hismainareasofresearcharetourismmarketing,tourismdestinationsmanagementanddevelopment,collaborationintourism,competitivenessintourism,andpost-modernconceptsintourismmanagement.

MiguelBrilhanteColiseuMicaelense,PontaDelgada,PortugalColiseuMicaelense:ThehonourofmakinghistoryTheColiseuMicaelense,whichopeneditsdoorsonMay10,1917,wastheresultofaprojectheadedbyarchitectAntónioSanchesAyla.ItbecameaculturallandmarkintheAzoresand,atthetime,wasbaptisedasColiseuAvenida.Theexceptionalversatilityofthelargestshowhouseinthearchipelagois,aboveall,anundeniableassetfortheregion,especiallywhenitcomestocultureandtourism.In1950,thevenuewasacquiredbytheCarregadorAçorianosNavigationCompany,ledbyFranciscoLuísTavares,anditsnamewaschangedtoColiseuMicaelense.Afterthe1980’s,itsactivitywasprogressivelyphased

57

outbutitcontinuedtohostthetraditionalCarnivalBalls–atraditionthatbeganin1921–untilitwascompletelyshutdownduetotheconsiderablestateofdecayofitsfacilities.Finally,in2002,thePontaDelgadaCityCouncilacquiredtheColiseuMicaelenseandbeganthebiggestrenovationthebuildinghadeverhadinits90yearsofexistence,whichtookplacemainlyduring2004.OnJanuary30,2005,ColiseuMicaelensereopeneditsdoorstotheworldofshowbusiness.Withadiverseprogrammedesignedtomeettheexpectationsofaneclecticcommunity,theColiseuMicaelenseisthereceptionhallofthePontaDelgadaMunicipalityandofSãoMiguelIsland.

MiguelBrilhanteisasociologistwithadegreeinSociologyandPlanningfromISCTE(InstitutoSuperiordeCiênciasdoTrabalhoedaEmpresa,Lisbon),andpostgraduatedegreesinCity,TerritoryandRestorationfromISCTE,andCulturalTourismfromtheUniversityoftheAzores.Hehasfocusedhisprofessionaljourneyonsocialissuesinanurbancontextandiscurrentlyworkingonthepromotionandrevitalisationofterritorialcultures.Hepublishedastudyonthesocialrepresentationsofdeportees(bilingualedition)andhasparticipatedinmunicipalprojectsintheareaofculturalmediation.From2009to2013,hewasChiefofStafffortheMayorsofthePontaDelgadaMunicipalityandisnowtheexecutivedirectoroftheColiseuMicaelense,thelargestshowhouseintheAzores.Healsoteachescommunication,protocolandmanagementofevents,cultureandsociety.

NancyArsenaultTheTourismCafé,Comox,CanadaRaisingthebarwhilemakingadifferenceEverwonderwhysometourismbusinessesanddestinationsshinebrighterinacompetitivelandscapethanothers?Theyshareacommoncommitmenttopeople,placeandcommunity.They’vebecomemastersatdesigningtravelthatraisesthebaronvisitorvaluewhilemakingasustainabledifferencetotheirbusiness,communityanddestination.Discoverthecommonthreadsbetweenasmallfishingvillage,afarmer,aUNESCOworldheritagesite,aruraleco-lodge,anorthernInuitcommunity,anisland,aniconiclocationandmore.Gettheinsidetrackonhowtodesignexperiencesthatbuildonculture,story,communitypartnerscombinedwiththecorevaluesandtipsofthetradefromsuccessful,sustainableoperatorsanddestinations.Takeawayachecklistofthetoptipsfromawardwinningtourismbusinesseswhoshineaschampionsforsustainabletourismdevelopment.Dr.NancyArsenaultistheManagingPartneroftheTourismCaféCanada,acompanythatspecializesintourismtraining,experientialtravel,visitorexperiencemanagement,

destinationdevelopment,andinstructionaldesign.Sherecentlycompletedaseven-yeartermasanadvisortotheMinisterofJob,SkillsTrainingandTourism,andisamemberoftheCustomerExperienceProfessionalsAssociationandSustainableTourismInternational.SheholdsadoctoraldegreeineducationaltravelandresearchmethodsfromMcGillUniversity.ShehasbeeninstrumentalindevelopingDestinationCanada’s‘CanadianSignatureExperiences’program.

NancyDuxburyCentreforSocialStudies,UniversityofCoimbra,Coimbra,PortugalCreativetourismdevelopmentinsmallcitiesandruralareas:CREATOUR’sapproachTheproject“CREATOUR:CreativeTourismDestinationDevelopmentinSmallCitiesandRuralAreas”aimstodevelopandpilotanintegratedapproachandresearchagendaforcreativetourisminsmallcitiesandruralareasinPortugal.Itisanationalthree-yearproject(2016-2019)involvingfiveresearchcentresand(ultimately)40pilots,fundedundertheJointActivitiesProgrammeofPORTUGAL2020,byCOMPETE2020,PORLisboa,PORAlgarveandthePortugueseFoundationforScienceandTechnology.LaunchedinNovember2016,CREATOURdisseminatedanopencallforprojectproposalsand,inearlyFebruary2017,selected20initialpilots(5perregion:Norte,Centro,Alentejo,andAlgarve)from138applications.AsecondcallforpilotswaslaunchedinSeptember2017(deadline31October!).Thepilots’implementationanddevelopmentprocessesandtheparticipationpatternsthatemergearebeingsupportedandmonitoredthroughamultidimensionalresearchframework.|FocusingonsmallercitiesandruralareasonthePortuguesemainland(outsidethemetropolitanregionsofPortoandLisbon)inwhichculturalorganizationsandcreativeenterprisesoperate,CREATOURaimstopromoteandsupportanarrayofauthenticandcreativetourismoffersthataredevelopedwithattentiontoimpactsonlocaldevelopment,andtofosteralearningnetworkamongthepilots.Theprojectaimstofosterneworenhancedcreativetourismoffersbuildingfromlocalstrengths,knowledge,skills,andtraditions.Throughthedevelopmentofasustainablecreativetourismthatissocially,culturally,environmentally,andeconomicallyrootedinspecificplacesandissensitivetothesedimensions,CREATOURaimstogiveaddedvaluetoculturalandcreativetraditions,skills,andknowledgeaswellastoemergingcreativepractices.

NancyDuxbury,PhD,isaSeniorResearcherattheCentreforSocialStudies,UniversityofCoimbra,Portugal,andisamemberoftheEuropeanExpertNetworkonCulture.SheisthePrincipalInvestigatorforamajorthree-yearresearchanddemonstrationprojecton

58

creativetourisminPortugal,“CREATOUR:CreativeTourismDestinationDevelopmentinSmallCitiesandRuralAreas”(2016-2019).ThisprojectinvolvesfivePortugueseresearchcentresand40pilots,andaimstolinktheculturalandtourismsectorswithinacontextofinclusiveandsustainablelocalandregionaldevelopment.Herpastresearchhasexaminedcultureinlocalsustainabledevelopment;culture-baseddevelopmentmodelsinsmallercommunities;andculturalmapping,whichbridgesinsightsfromacademicinquiry,communitypractice,andartisticapproachestounderstandandarticulateplace.Sheisco-editorofAnimationofPublicSpacethroughtheArts:TowardMoreSustainableCommunities(publishedbyAlmedinain2013),CulturalMappingasCulturalInquiry,andCultureandSustainabilityinEuropeanCities:ImaginingEuropolis(bothpublishedbyRoutledgein2015).ShewasborninCanada,andlivedonboththeAtlanticandPacificCoastsofthecountrybeforemovingtoPortugalin2009.ShecurrentlysplitshertimebetweenCoimbraandSãoMiguelIsland,Azores.

NicoleVaugeois,AlannaWilliams,SharonKarsten,andPamShawVancouverIslandUniversity,Nanaimo,CanadaSmallcitiesandsustainablefutures:The“WhereisHere?”experimentindeepculturalmappingonVancouverIsland,BritishColumbiaOneofthemostvisibleavenuesusedbysmallcitiestoretaincompetitivenesscanbeseenintheirattemptstorevitalizedowntownareastocreateplacesenjoyedandvaluedbyresidentsandvisitors.Whileeffortstoaddressdowntownrevitalizationareevident,thereremainsaneedtounderstandifandwhyresidentsfeelconnectedtotheirdowntownareas,andwhatroleleisureplaysintheirattachmenttoplace.Smallcitiesareincreasinglyturningtoculturalmappingasawaytoidentifytheassetsandvaluesassociatedtotheplacesandspaceswithintheirboundaries(Duxbury,Garrett-PettsandMacLennan,2015).Deepmappingis“aninherentlyinterdisciplinarypractice,[facilitatedby]digitaltechnology[thatenablesmappingto]getbeyondthebrochureandproviderichcontentacrossdisciplines,culturesandtime”(Scherf,2015;341).|Understandingtheconnectionsthatvisitorsandresidentshavetoplacesiscriticallyimportantfortourismdevelopment.Aidedwiththisknowledge,authenticexperiencescanbedeveloped,storiescanbeuncoveredandtold,andresidentperspectivescanbeidentified.ThispaperdescribesacasestudytouncoverandmapplaceattachmentinthreesmallcitiesinWesternCanada.TheprojectwasconductedinthecitiesofCourtenay,PortAlberniandNanaimo,BC.Aone-day“walkabout”ineachcommunitywasusedtorecord1.5-minutevideos(n=85)ofresidentsspeakingaboutaplaceintheirdowntowncorewheretheyfeltconnected.ThesevideoswerethenuploadedtoArcGISresultinginthefirstlayerofa

dynamicmapforeachcommunity.Findingswereanalyzedusingcontentanalysisanddatavisualizationtechniques.Thefindingssuggestculturalmappingpracticescanaidinthedesignandpromotionoftourismexperiences.NicoleVaugeoiswastheBCRegionalInnovationChairinTourismandSustainableRuralDevelopmentatVancouverIslandUniversity,Canada.Inthisrole,sheworkswithpeopleinruralBCcommunitiestodiversifytheireconomiesandenhancethequalityoflifeincommunitiesbyutilizingtheirnaturalandculturalamenities.SheisanactiveresearcherandhasconductedresearchwithnumerouscommunitiesinBCwithstudents.Shecollaborateswithacademicsfromotherinstitutionsandmaintainsstrongtieswithpolicymakersintheprovincialandfederalgovernmenttoensurethatherresearchinformsdecision-making.NicolerecentlydevelopedBC'sfirstagri-tourismmanualfortheMinistryofAgriculturetohelpguidegrowthinthesector.SheisnowAssociateVice-President,Scholarship,Research,andCreativeActivityatVancouverIslandUniversity.

OdetePaiva,CláudiaSeabra,JoséLuísAbrantes,andFernandaCravidãoPolytechnicInstituteofViseu,Viseu,PortugalCulturaltourists’authenticityperceptionofWorldHeritageHistoricCentresThereisaclear‘cultofauthenticity’,atleastinmodernWesternsociety.So,thereisaneedtoanalyzethetouristperceptionofauthenticity,bearinginmindthedestination,itsattractions,motivations,culturaldistance,andcontactwithothertourists(Kohler,2009).Ourstudyseekstoinvestigatetherelationshipamongculturalvalues,image,senseofplace,perceptionofauthenticityandbehaviorintentionsatWorldHeritageHistoricCenters.Fromatheoreticalperspective,toourknowledge,nostudyexistswithafocusontheimpactofculturalvalues,imageandsenseofplaceonauthenticityandintentionsbehaviorintourists.Theintentionofthisstudyistohelpclosethisgap.|AsurveywasappliedtocollectdatafromtouristsvisitingtwoWorldHeritageHistoricCenters-GuimarãesinPortugalandCordobainSpain.Datawasanalyzedinordertoestablishastructuralequationmodel(SEM).Discussioncentersontheimplicationsofmodeltotheoryandmanagerialdevelopmentoftourismstrategies.Recommendationsfordestinationsmanagersandpromotersandtouristorganizationsadministratorsareaddressed.

OdetePaivaholdsaPhDInTourismfromtheUniversityofCoimbra,isanassistantprofessorinthePolytechnicInstituteofViseu,andistheTourismandCultureCouncilwomanintheViseuMunicipality.

59

OlgaMatosandIsabelFreitasPolytechnicInstituteofVianadoCastelo,VianadoCastelo,PortugalTheheritagevalueofBoticasmunicipalityasasustainableapproachtoculturaltourismTourismcanaffecttheeconomicvalueofculturalheritageandexploreittoincreasethepreservationofculturalheritageandeducatecommunitiesandvisitors.However,iftourismdoesn’trespecttheintrinsicvaluesofheritage,wecanfalloutinadarkplacewhereauthenticityandintegritywillbeputinquestion.Thedevelopmentoftourismwithoutanyconcernforheritagevaluesmightputindangertheculturalcharacteristics,lifestylesofcommunitiesanddegradethevisitingexperience.|InordertoachievetheproposedobjectivesofcontributingtoamoreparticipatoryandsustainabledevelopmentinthemunicipalityofBoticasandcontributingtotheimprovementofthelocalcommunity’swell-beingandthequalityofvisitationofBoticas,weusedasetofmethodologiesthat,besidesallowingtheevaluationofavailableresources,helpedintheprocessoftheirgeo-referencingandinthephotographicsurvey.|Asaresult,itwaspossibletoconstructathematicsetofheritageassetmapsandtheelaborationofinterpretationplanstohighlighttheterritorialresourcesandcreateaproposalofsiteswithtouristpotentialtobevisited.Themapwillbeusedbythemanagementoftheterritorytoidentifyvisitsitesofsignificancefortouristicproposalsandtodevelopaplantovalorizeandsafeguardlocalheritage.|Forestablishingthetouriststatusofthebuiltheritageandcategorizingit,asignificancegridwasdefined.Accordingtothis,resourceswerecategorizedas:resourceswithhistoricalandheritagevalueandabletobevisited;resourceswithhistoricalandheritagevalueandabletobevisitedwhosepreservationstatusrequiresintervention;resourceswithlowhistoricalandheritagevalueandabletobevisited,namelythosenotwellpreservedoralteredintheiroriginalform;and,finally,resourceswithhistoricalandheritagevaluebutnotabletobevisited.OlgaMatosisAdjunctProfessorofCulturalHeritage,CulturalTourismandMuseumStudiesatthePolytechnicInstituteofVianadoCasteloandresearchmemberofLAB2PT(UniversityofMinho).ShereceivedherPhDinArchaeology,in2003,attheUniversityofCoimbraandshewastheCoordinatoroftheMasterin‘InnovativeTourismandDevelopment’atPolytechnicInstituteofVianadoCastelo.Herinterestsincludeculturalheritage,interpretationandmanagementofarchaeologicalsitesandmonuments.Inthelastyearsshehasconductedresearchandconsultancywithinvariousspecialinterestareas,includinginterpretation,museumstudiesandarchaeologicalsitesanddesignedpost-graduationandmasters’concernedInterpretationofarchaeologicalsitesandmonuments.Shehaspresentedpapersinnationalandinternationalconferences,been

memberofscientificcommitteesforconferencesandseminarsandhasalsoanimportantnumberofpublicationsinherareaofinterest.IsabelFreitas,AssociateProfessoratPortucalenseUniversity,holdsaPhDinHistory,andisaresearchmemberofLAB2PT,aresearchunitofMinhoUniversity.SheisCorrespondentAcademicianofthePortugueseAcademyofHistory,andHeadoftheDepartmentofTourism,HeritageandCulture.SheisthecoordinatorofseveralstudycyclesintheareaofHeritageandTourismatthePortucalenseUniversity.SheisthealsothecoordinatorofnationalandinternationalconferencesatPortucalenseUniversityandofresearchprojectsatPortucalenseUniversityintheareasofHeritage,CultureandTourism,andacollaboratorinotherprojectsofvalorizationoftheTerritorywithCityCouncilsandlocalorganisms.

PaulaRemoaldo,HélderLopes,SaraSilva,MariaDoloresSanchez-Fernández,VítorRibeiro,andJoséCadimaRibeiroUniversidadedoMinho–Geography,Guimarães,PortugalTheperceptionsofresidentsandlocalandregionalstakeholdersonthedevelopmentofthetourismindustryattheBoticasmunicipalityThereduceddemographicdynamicsexperiencedbycertaininlandPortugueseruralareas,alongwiththeinabilitytoundertakeadequatelocalandregionalpublicinitiatives,namelythoseclaimingthecommitmentoflocalstakeholders,havecontributedtotheweaknessofthesocialandeconomicframeworkofthoseareas.Takingthisintoaccount,anempiricalstudywasundertakeninoneofPortugal’sinlandruralareas-theBoticasmunicipality-duringthefirsttenmonthsof2016,withanintentto:i)assesstheresidents’andlocalandregionalagentsperceptionsonthetourismattributesandpotentialofthemunicipality;andii)contributetotheimplementationofamoreparticipativeandsustainabletourismstrategyinthatmunicipalityandintheneighboringterritoriesasawayofenhancingitsmulti-functionality.Intheempiricalapproach,datacollectedinasurveyto390residentswereused.Complementingthesurveytoresidents,25interviewswereheldwithlocalandregionalagents,andtwofocusgroupswerealsoconductedinSeptember2015,involvingatotalof25localandregionalagents.Inthispaper,wewillfocusonlyontheresidents’perceptions.|Descriptivestatisticsandfactoranalysis,usingtheprincipalcomponentanalysis,werecalculated.Inwhatconcernstheinterviewsmade,acontentanalysiswasalsoperformed.Wefoundthatresidentsbelievetheirterritoryisendowedwithrelevanttourismattributes,althoughhavingnoclearideaonthepathtoundertakewithregardtotourismdevelopment.Additionally,theresultsgottenshowthattheyexpecttoprofitalot(increaseofincomeandemployment)from

60

thedevelopmentofthetourismindustry.ThisinvestigationwasdonewiththesupportoftheBoticasmunicipalitycouncil,whichwantstoestablishnewbasesforthedevelopmentofthemunicipality,andinitiateamorecollaborativedecision-makingdevelopmentprocess.TheresearchperformedbyaresearchteamofLab2.ptwaspartofthisnewapproach,envisagingattainingamoresustainabletourismprojectandenhancinglocaldevelopment.

PaulaCristinaAlmeidaCadimaRemoaldoisanassociateprofessorwithhabilitationofHumanGeographyintheDepartmentofGeographyoftheSocialSciencesInstitute,UniversityofMinho,Portugal.ShereceivedherPhDinHumanGeography,in1999,attheUniversityofMinhowithcollaborationofLouvain-la-NeuveUniversity.SheisatpresentHeadofthePhDinGeographyatUniversityofMinhoandCo-coordinatoroftheInvestigationGroup“SpaceandRepresentations(SpaceR)”ofLAB2PTattheUniversityofMinho.Hermainresearchfieldsareculturaltourism,megaevents,urbantourismandregionalandlocaldevelopment.HélderTiagodaSilvaLopeswasborninFelgueirasin1993.HegraduatedinGeographyandPlanningin2014attheUniversityofMinho.HethenenrolledintheMastersinGeographyinthesameyearatthesameinstitution.HejoinedtheStudentsAssociationofGeographyandPlanning(GeoPlanUM)in2014,andhasservedasPresidentoftheGeneralAssemblysince2015.HismainresearchinterestsareGIS,remotesensing,healthandplanning,tourismplanning,transportationplanning,regionaldevelopment,climatologyandnaturalhazards.Inaddition,heisacollaboratorresearchscientistinLab2PT.SaraCatarinaGomesdaSilvaisdoctoralstudentinHumanGeographyintheDepartmentofGeography,UniversityofMinho,Guimarães.SheismemberoftheResearchGroupInvestigationGroup“SpaceandRepresentations(SpaceR)”ofLAB2PT(LaboratoryofLandscape,HeritageandTerritory)attheUniversityofMinho.Hermainresearchfieldisgeographyofcrime.

MariaDoloresSanchez-FernándezisaPhDin‘Competitiveness,InnovationandDevelopment’andaLecturerattheUniversityofACoruña(Spain),FacultyofEconomicsandBusiness,DepartmentofAnalysisandBusinessManagement,BusinessOrganizationarea.SheisalsopartoftheGREFIN(UniversityofACoruña)andGEIDETUR(UniversityofHuelva)(Spain)researchgroupsandassociateresearcherattheCentreofCICS.NOVA.UMinhoandLAB2PTattheUniversityofMinho(Portugal),GEEMAT(Brazil)andREDOR(Mexico).Hermainresearchtopicsare:corporatesocialresponsibility,tourism,thehotelindustryandhumanresources.VítorPatrícioRodriguesRibeiroisaninvitedassistantprofessorintheDepartmentofGeographyoftheSocialSciencesInstitute,UniversityofMinho,Portugalandadjunct

professorintheTeacherEducationDepartmentatESEPF,Portugal.HereceivedaPhDinRegionalPlanning,in2012,fromMinhoUniversitywiththecollaborationofComplutenseUniversity,Spain.HeismemberoftheInvestigationGroup“SpaceandRepresentations(SpaceR)”ofLAB2PT(LaboratoryofLandscape,HeritageandTerritory)attheUniversityofMinho)andhascollaboratedwithnationalandinternationalresearchprojects.

JoséCadimaRibeiro(Leiria,Portugal)isfullprofessorofEconomicsintheSchoolofEconomicsandManagement,UniversityofMinho,Portugal.HereceivedhisundergraduatedegreeinEconomicsattheTechnicalUniversityofLisbon(1980)and,lateron(1989),hisPhDinEconomicsattheUniversityofMinho,Braga.Heisauthororco-authorofseveralpapersdealingwithindustriallocation,regionalpolicy,regionaldevelopmentissuesandtourismeconomics.Hehasalsobeeninvolvedinterritorialplanningprojects.

PaulaRemoaldo,JúliaLourenço,HélderLopes,IsabelFreitas,OlgaMatos,MiguelPereira,VítorRibeiroUniversidadedoMinho–Geography,Braga,PortugalDevelopingsustainablecreativetourisminNorthernPortugal:CasestudiesfromtheCREATOURProjectTheUnitedNationsdesignated2017astheInternationalYearofSustainableTourismforDevelopment.ThisinitiativesuggeststhatalthoughthirtyyearshavepassedsincethepublicationoftheBrundtlandReportthereisstillaneedforthoughtfuldiscussionsonthesustainabilityissueanditsapplicationtoterritorialdevelopment.|Sustainabletourismcontinuestobeachallenge,especiallyitssocialcomponentwhichincludesstakeholder’sparticipationincreatingnewdynamicsandleadershipintourismdestinations.Theproject“CREATOUR:CreativeTourismDestinationDevelopmentinSmallCitiesandRuralAreas,”supportedbyEuropeanfunding[ProgrammeofPortugal2020,COMPETE2020,PORLisboa,PORAlgarveandthePortugueseFoundationforScience,ResearchandTechnology(FCT)],targetsallregionsofmainlandPortugalandaimstodevelopanintegratedapproachandresearchagendacoveringallregionsofmainlandPortugal,combiningmultidisciplinarytheoreticalandmethodologicalframeworks,culturalmapping,andbenchmarkingexerciseswiththedevelopmentofanarrayofPilots,orcreativetourismcasestudies.Theprojectembodiestheperspectiveofstakeholderparticipation.Anintegratedapproachtocreativetourismisusedbasedonmethodologicalandtechnicalapproachestolinkthetourismindustrywiththecultural/creativesectors.|CREATOURfocusesonanewgenerationofculturaltourismthathasbeendevelopedattheinternationallevelasareactiontothemassificationof

61

tourism.Thisishappeningbecausetouristsaresearchingformoreauthenticandimmersiveexperiences.Thispresentationaimstorecounttheevolutionofcreativetourism,tocharacterizecurrentinternationalpracticesincreativetourism,andtohighlightcreativetourismprojectsunderwayinNorthernPortugal(i.e.,thefiveinstitutionsthatare,atpresent,partnersintheProject).ItisalsobasedonresearchoftheCreativeTourismNetworkandotherorganizationsworldwidethataredevelopingcreativetourismnetworksandplatforms.Resultsportraythetypesofworkshopsandcreativeactivitiesoffered,whoisofferingthem,andwhere.Patterns,gapsandpossible“hotspots”forcreativetourismdevelopmentwereidentified.Thefindingsalsohelpreflectonthelinksbetweenengagingtouristsandstrengtheningtheidentityofthelocalcommunity.PaulaCristinaAlmeidaCadimaRemoaldo–seepreviousentry

JúliaM.Lourençoisanassistantprofessor(withtenure)oftheDepartmentofCivilEngineeringandaresearcherintheTerritory,EnvironmentandConstructionCentreoftheSchoolofEngineering,UniversityofMinho,Guimarães.Amongotherroles,shewascoordinatorofseveralfundedscientificandappliedresearchprojects;expertoftheEvaluatorsTeamofEuropeanCommunity;PresidentofthePortugueseNationalDelegationandBureauMemberoftheInternationalSocietyofCityandRegionalPlanners(ISoCaRP),during2terms:Oct.2006-Oct.2012;representativeofUniversityofMinhointheAssociationofEuropeanCivilEngineeringFaculties(2000-2012);andcurrentlysheisintheBoardoftheGeneralAssemblyofthePortugueseUrbanPlannersAssociation(AUP).HélderTiagodaSilvaLopes–seepreviousentryIsabelFreitasisanassociateprofessoratPortucalenseUniversity,aPhDinHistory,researchmemberofLAB2PTattheUniversityofMinho,CorrespondentAcademicianofthePortugueseAcademyofHistory,andHeadoftheDepartmentofTourism,HeritageandCulture.SheiscoordinatorofseveralstudycyclesintheareaofHeritageandTourismatthePortucalenseUniversity,andprofessorofseveralundergraduatethesis,internshipandmaster’sdegreereportsandhasbeenintegratedintodozensofmaster’sdissertationanddoctoraldissertationjuries.ShehasbeencoordinatorofnationalandinternationalconferencesatPortucalenseUniversityandofresearchprojectsatPortucalenseUniversityintheareasofheritage,cultureandtourism.OlgaMatosisanadjunctprofessorofculturalheritage,culturaltourismandmuseumstudiesatthePolytechnicInstituteofVianadoCasteloandresearchmemberofLAB2PT(UniversityofMinho).ShereceivedherPhDinArchaeology,in2003,fromtheUniversityofCoimbraandshewastheCoordinatoroftheMastersprogrammein‘InnovativeTourismandDevelopment’atPolytechnicInstituteofVianadoCastelo.Herinterestsinclude

culturalheritage,interpretationandmanagementofarchaeologicalsitesandmonuments.Inrecentyearsshehasconductedresearchandconsultancywithinvariousspecialinterestareas,includinginterpretation,museumstudiesandarchaeologicalsites,hasanddesignedpost-graduationandmasters’coursesconcernedwiththeinterpretationofarchaeologicalsitesandmonuments.

MiguelNunoMarquesPereiraholdsadegreeingeography,specializinginlanduseanddevelopmentplanningfromtheUniversityofCoimbra(1999),aMaster’sintourismandregionaldevelopmentfromPortugueseCatholicUniversity/UniversityofSantiagodeCompostela-Spain(2007);aPhDfromtheUniversityofSantiagodeCompostela,VigoUniversityandCorunhaUniversityinregionalandtourismplanning(2014).Heisapost-doctoralresearcheratLab2PT-UniversityofMinho(since2016).VítorPatrícioRodriguesRibeiro–seepreviousentry

PedroCosta,AnaRitaCruz,MariaAssunçãoGato,andMargaridaPerestreloInstitutoUniversitáriodeLisboa(ISCTE-IUL)-PoliticalEconomyDepartment/DINÂMIA’CET-IUL,Lisboa,PortugalCreativetourismprojectsandterritorialsustainabledevelopment:AproposalofimpactsassessmentImpactsassessmentofcreativeandtouristicactivitiesonterritorialdevelopmenthasbeenfrequentlycentredontraditionalquantitativemethodologiesandisbasedmostlyontheeconomicdimensionofit.Themultidimensionalcontributesoftheseprojectsforterritorialdevelopment,consideringtheglobaloutcomesintermsofeconomic,social,environmental,culturalandinstitutionalbenefitsareoftenunderestimated,notonlyduetoaweakideologicalandconceptualopenness,butalsoforthemethodologicaldifficultiesthatareassociatedwiththisevaluation.Drawinguponaliteraturesurveythattheteamhasdevelopedonthedifferentterritorialimpactsthattheimplementationofinitiativeslinkedtocreativetourismcanhaveinthecapacitybuildingandlocalanimation,particularlywithinthecontextofsmallandmedium-sizedcitiesorruralareas,thispaperaimstodevelopandtestatheoreticalandassessmentframeworkforcreativetourismimpactsonculturalandcreativedynamicsinsmallcitiesandruralareas.ThetheoreticalframeworkwillbeconfrontedwithqualitativeinformationcollectedintheIdea-labs,anactivitydevelopedundertheprojectCREATOUR-TourismDestinationDevelopmentinSmallCitiesandRuralAreas,inordertosupportorganizationstodeveloptheircreativetourismoffersinfourPortugueseregions.

62

PedroCostaisaneconomistwithaPhDinUrbanandRegionalPlanning.HeisProfessorintheDepartmentofPoliticalEconomyatInstitutoUniversitáriodeLisboa(ISCTE-IUL)andDirectorofDINAMIA’CET-IUL,wherehecoordinatestheresearchlineon‘Citiesandterritories’.Heworksmainlyintheareasofculturaleconomics,territorialdevelopmentandplanning,focusingmostofhisrecentresearchonthestudyofcreativedynamicsandtheirrelationswithterritorialdevelopment.

PhilipEvansandHeatherCampbellERAArchitects,Toronto,Canada‘Small’growth:SustainingCanada’sruralculturalheritagethroughtheculturaleconomyAcrossCanada,manyruralcommunitiesneedcreativeapproachestoassisttheirtransitionfromresource-basedsettlementstodiversified,culturaleconomies.WebelievethatsmallcommunitiesthatsuccessfullynavigatethesetransitionswillplayapivotalroleinredefiningCanada’snationalculturalidentity,aswellasitsfutureeconomicsuccess.Whilethisneweconomicrealityoftenhasabasisintourism-drawingonlocaltraditions,naturallandscapes,andregionalinfrastructureinitiatives-asustainableeconomicmodelmustbeplace-based,prioritizenewusesforexistingassets,andberootedinlocalculturalheritage.|Small(cultureofsmall.com)isaprogramofERAArchitects,aheritagearchitecturefirmbasedinToronto,Canada,whichworkswithruralcommunitiesonincrementaldevelopmentstrategiesdrivenbylocalchangeagents.Thesearewhatwecallculturaleconomicdrivers:small-scale,entrepreneurialbusinessesfocusedonlocalgrowth,anddeeplyinvestedintheuniqueculturalheritageofthearea.Ourworkwithsmallcommunitiesfollowsathreestepprocess:first,culturalmappingtoidentifysitesoftangibleandintangibleheritagevalue;second,acommunitydesign/buildexerciseinwhichthisvalueisinterpretedthroughasmall-scalearchitecturalinstallation;andthird,identifyingandsupportingopportunitiestodevelopandsustainplace-basedculturaleconomies.|ThreecasestudiesofSmall’sworkwillbepresented,inBurlingtonandBellIsland,Newfoundland,andBearCreek,Yukon.

PhilipEvansisaprincipalatERAArchitects,andfounderoftheSmallandCultureofOutportsprograms.Overthecourseofhisfifteen-yearcareerhehasledarangeofconservation,adaptivereuse,design,andfeasibilityplanningprojectsforprivateandpublicdevelopers,communities,municipalities,provinces,andprivatecitizens.Since2010,CultureofOutportshaspartneredwithoutportcommunitiesinNewfoundlandtohelpdeveloplivablecommunities,rootedinculturalheritageandplace-basedeconomies.In2015,theprogramSmallexpandedthisapproachtoassistruralcommunitiesacross

Canadaintheirtransitionfromnaturalresource-basedtoculturalresource-basedeconomies.

R.Gabriel1,A.M.Arroz2,I.R.Amorim1,A.F.Sanchez1,P.A.V.Borges1,J.M.Porteiro3,M.J.Trota4,C.Santos5,andI.SoaresdeAlbergaria6UniversidadedosAçores,AngradoHeroísmo/PontaDelgada,PortugalUsosdosjardinsaçorianos:umestudopreliminaremAngradoHeroísmoparaoProjeto“GreenGardens–Azores”Anecessidadedeligaçãoànaturezanummundoemcrescenteurbanizaçãotornaoretornoaosjardinseaosparquesumacaracterísticacontemporânea.Paradesenharestratégiasdepromoçãodosjardinsaçorianos,quepossamresponderaosdesejos,preferênciaseexpectativasdosusuários,écrucialidentificarosserviçosdeecossistemas,nomeadamenteosserviçosculturais,queosjardinsaçorianosprestamatualmente.Éapresentadaametodologiaconcebidaparaapreenderosusoseosperfissociográficosdosvisitantes,bemcomoosresultadospreliminaresdoestudoexploratóriorealizadoemdoisespaçosverdespúblicosdeAngradoHeroísmo(Terceira,Açores):oJardimDuquedaTerceira”eo“ParquedoRelvão”.Asobservaçõesforamfeitasemabrilemaiode2016,durante14sessõesde2a4horas(seteemcadajardim),pordoisobservadorestreinados.Foramregistadosonúmerodevisitaseasuaduraçãoeanotadosogénero,aidadeeasatividadesrealizadaspelosusuários.Osdoisespaçosforamvisitadospordiferentesgruposdemográficosinteressadosemdistintasatividades.NoParquedoRelvão,osvisitanteseramsobretudoadultosjovens,praticandoexercíciosdeaeróbica,enquantonoJardimDuquedaTerceiraprevaleciamadultosmaisvelhosquecaminhavameliam.Aspessoascommaisde65anosdeidadeconstituíamosegundogrupoetáriomaiscomumemambososespaços.Osusuárioseramprincipalmentehomens(6:4),residenteslocais.SãodiscutidasimplicaçõesparaasfasesseguintesdoProjetoGreenGardens,comvistaaincentivaravisitaçãodosjardinsearesponsabilizaçãopelaconservaçãoegestãodabiodiversidade.RosalinaGabrielreceivedaPhDinPlantEcologyfromtheImperialCollegeofScience,TechnologyandMedicine(UniversityofLondon)in2000.SheisaprofessorofBiologyattheUniversityofAzores.Herresearchfocusesmainlyontwoareas,Bryophyte’secology,biogeographyandphysiologyandEnvironmentalEducationandSustainability.1cE3c/ABG–CentreforEcology,EvolutionandEnvironmentalChanges/AzoreanBiodiversityGroup;DepartamentodeCiênciaseEngenhariadoAmbiente,FCAA,UniversidadedosAçores,AngradoHeroísmo,Açores,Portugal.rosalina.ma.gabriel@uac.pt.2cE3c/ABG–CentreforEcology,EvolutionandEnvironmental

63

Changes/AzoreanBiodiversityGroup;DepartamentodePsicologia,FCSH,UniversidadedosAçores,AngradoHeroísmo,Açores,Portugal.ana.mm.arroz@uac.pt.3CIBIO-Açores,DepartamentodeBiologia,FCT,UniversidadedosAçores,PontaDelgada,Portugal.joao.jm.porteiro@uac.pt.4DepartamentodeBiologia,FCT,UniversidadedosAçores,PontaDelgada,Portugal.maria.jb.trota@uac.pt.5OTA-ObservatóriodoTurismodosAçores;FaculdadedeEconomiaeGestão,UniversidadedosAçores,PontaDelgada,Portugal.csantos@gmail.com.6CHAM–CentrodeHumanidades/CentrefortheHumanities,NOVAFCSH–UniversidadedosAçores,Portugal

RosaNevesSimasUniversityoftheAzores-Language,LiteratureandCulture,PontaDelgada,PortugalGenerationsofAzoreansandnaturetourisminthearchipelago:AcomparativestudyTherecentincreaseintourismintheAzoreshasbeenlargelybased,andunderstandablyso,ontheuniquenaturalsettingandlandscapesofthearchipelago,oftenexperiencedinrelationtolocalculture.Yet,researchonnature-cultureconnectionsinthecontextoftheAzoreshasbeensparse.TheGenARE(GenerationsofAzoreansandRenewableEnergy)Project(2010-2013)isbasedonacomparativestudyoftheperspectives,attitudesandhabitsofthreegenerationsofAzoreansinrelationtotheenvironmentalandenergyissuesoftoday.ThearchipelagooftheAzores,anOutermostRegionoftheEuropeanUnion,isanaturallaboratoryforastudyofthistypebecauseitisthehomeofthreedistinctgenerations:anoldergenerationthatlivedwithoutelectricityandrunningwater;amiddlegenerationthatexperiencedtheintroductionofthesemodernconveniences;andayoungergenerationpluggedintotheparaphenaliaofequipmentandgadgetsavailabletoday.Derivedfromin-depthinterviewsandaquestionnairesurvey,thefindingsindicatethatthepopulationisincreasinglyreceptivetoamoreecocentricworldview,althoughthetraditionalanthropocentricperspectivelingersonandcontinuestoposeapotentialthreattosustainablepracticesandnaturetourisminthearchipelago.Overall,theresultsunderlinetheproblematicgapthatexistsbetweentheconflictualrelationshipAzoreanshavewiththeenvironmentandthepromotionoftheAzoresasanidyllicnaturetourismdestination.RosaNevesSimaswasbornintheAzores,butimmigratedattheageof2toCalifornia,whereshegrewupandstudied.ShewasaFulbrightscholartoPortugalin1980-81andreceivedherPhDinComparativeLiteratureandStudiesfromtheUniversityofCalifornia,Berkeley,in1990.RosaworkedandtaughtintheU.S.,andhasbeenaprofessoratthe

UniversityoftheAzoresfor30years.Shehaspublishedbooksandarticlesonsociolinguisticsandtranslation,aswellasmigration,ecocriticalandwomen’sstudies.

RosaNevesSimasandSuzanaNunesCaldeiraUniversityoftheAzores-Language,LiteratureandCulture,PontaDelgada,PortugalNaturalandculturallandscapes:Azoreanart,literatureandtourismTourismintheAzoresIslandshasbeenlargelybased,andrightlyso,onthenaturalsettingandlandscapesofthearchipelago,ofteninrelationtolocalcustomsandculture.However,despitethepivotalrolethatnaturehasalwaysplayedinislandlifeandculture,whichisclearlyandnaturallyreflectedintheartproducedintheregion,researchonnature-cultureconnectionsinrelationtoculturaltourismintheAzoreshasbeenmeagre.ThispaperanalyzesthewaysinwhichnatureandthepeopleoftheislandsaredepictedintheworkoftwoAzoreanartists:DomingosRebêlo(1891-1975),thepainter,andVitorinoNemésio(1901-1978),thewriter.Basedonasocio-culturalandecocriticalanalysis,thispaperfocusesonthedepictionsofnaturerenderedbythesetwoprominentnamesinAzoreancultureandtheirrelationshiptonatureandculturaltourisminthearchipelago.DomingosRebêlo,whointroducedpaintingtotheregionintheearly20thcentury,wasinspiredbythenuancesoflightandthemulti-huedformsofthenaturallandscape,whichhedepictedinhismostinnovativeandinspiringcanvases,attimesincludinghumanfiguresinaestheticallysuggestiveways.VitorinoNemésio,inturn,concentratedhisartisticimpetusinMauTemponoCanal(1944)(StormyIsles:AnAzoreanTale,1998translation),thequintessentialnovelofAzoreanliterature.Asthetitleitselfsuggests,thenarrativeisimbuedwiththedynamicenergyofnatureanditsmultifacetedimpacton20thcenturyislandsociety.ThispaperrelatesthesenaturalandculturallandscapestothecurrentdynamicofAzoreantourism.RosaNevesSimas–seepreviousentrySuzanaNunesCaldeiraisaprofessorinthePsychologyDepartmentattheUniversityoftheAzores(UAC)andVice-PresidentoftheFacultyofSocialSciencesandHumanities.ShecompletedtheundergraduatedegreeinPsychologyattheUniversityofLisbonin1986andthePhDinEducationalPsychologyattheUniversityoftheAzoresin2000.Shehaspublishedextensivelyandhermainresearchinterestsareinthefieldofdisruptive/conflictivebehaviorindifferentcontextsandconflictmanagementandprevention.

64

RuhetGençTurkishGermanUniversity-ManagementandStrategy,Istanbul,TurkeyInnovativeapproachesfortourism:TheimpactofCittaslowTheCittaslow(SlowCity)Movementisanewanddevelopingpracticewhichemphasizesthelocaldistinctivenessandsustainabilityandseekstoimprove“qualityoflife”ofindividuals(Pink,2008:163).Integratingthepasttraditionswiththecontemporarylifestyles,theCittaslowmovementemphasizesprogressandchangebasedonsustainability.Throughprotectingthecharacteristicsandtheuniqueidentityandfeaturesofthesmallcitieswithculturalheritage,CittaslowMovementfundamentallyaimstopreventlocalcharacteristicsandproperties,thestandardsandlifestylesoflocalarea,andthegeneralcitytexturewhichdifferstheareafromothercities,fromdisappearing.Hence,theCittaslowMovementpresentsacombinationofculture,sustainabilityandheritageintourismsectoronthebasisofqualityoflife.|TherearemanyCittaslowcitiesallaroundtheworldandtheirimpacthaslongbeendiscussedinthepastliterature.However,noneofthesestudieshavemodeledtheimpactofCittaslowMovementinordertoevaluatetherealimpactinaquantitativesense.ThisstudyaimstofillthisgapintheliteratureandprovideamathematicalmodeltomeasurepossibleeffectsoftheCittaslowMovementinparticularcities,withrespecttothevariablessatisfaction,time,andsoon.ThepaperwillbeginwiththepresentationofthehistoricaldevelopmentoftheCittaslowMovement,andthenitwilldiscussthekeyconceptswithrespecttotheCittaslowMovementsuchasculture,heritage,sustainabilityandqualityoflife.Next,theimpactoftheCittaslowMovementintouristicplaceswillbediscussedbypresentingamodel.ThemodelwillsuggestmeasuringtheimpactoftheCittaslowMovementonthebasisoftheconcept“qualityoflife”(QoL)whichcanbeconsideredasaquantitativereflectionofsatisfactionvariable.Themodelwillnotonlytakethechangeinthequalityoflifeoftouristsintoconsiderationfortheobjectofanalysis,butitwillalsoconsiderhowqualityoflifeofserviceproviders(i.e.stakeholdersintouristicdestinations)isaffectedbythepresentationoftheCittaslowMovement.|Theexpectedresultofthestudyisageneralimprovementinthequalityoflifeofbothtouristsandlocalserviceproviders.BypresentingamodelfortheeffectoftheCittaslowMovement,thecontributionsofthemovementwillbebetterunderstoodanditwillprovideapathwayfornextstepsintermsofinnovation.RuhetGenç(drgench@gmail.com)isProfessoratTurkish-GermanUniversityEconomics&AdministrativeSciencesDepartment.Heintendstoseeallissuesfrommanagementandstrategypointofview.Hisresearchinterestsaresustainability,innovation,gastronomy,valuecreation,medicalvaluetourism,touristbehaviourandqualityoflife.

SarahNichollsMichiganStateUniversity-CommunitySustainabilityandGeography,Environment&SpatialSciences,EastLansing,USAPromotingtheadoptionofsustainabilitypractices:ThecaseofPureMichiganTMPureMichiganisoneofthemostsuccessfultourismmarketingcampaignsintheUnitedStates,appearingonForbes’listofthe‘All-timeTenBestTourismPromotionCampaigns’intheworldin2009.In2012,thestateanditstourismindustryadoptedafive-yearstrategicplanthatincludedthegoalthatMichigan‘Beinternationallyrecognizedforourstewardshipof-andrichopportunitiestoexperience-ournatural,cultural,andheritageresources.’Thispresentationwillprovideanoverviewoftheactivitiesthathavesincebeenenactedtoaccomplishthisgoalandthemorespecificobjectivesassociatedwithit.Theseinclude(i)creationofthePureAward,whichwasdesignedtorecognizeMichigantourismentitiesthathavepioneeredtheincorporationofinnovativeandexemplarybestpracticesinnatural,culturaland/orheritagestewardshipintotheirdailyoperations,and(ii)developmentofasustainabilityandstewardshiptoolkit,thepurposeofwhichistocollate,shareandactivelyencouragetheadoptionofthewidevarietyofwaysinwhichtourismenterprisescanincorporateappropriatesustainabilitypracticesintotheiractivities.Thepresentationwillalsodescribehowtensionsbetweencommoninternalperceptionsoftheprimacyofthestate’snaturalresources,incomparisontoitsoftenmoreoverlookedandundervaluedculturalandheritageassets,havebeenaddressedduringplandevelopmentandimplementation.Inaddition,waysinwhichstateandlocaltourismindustryentitieshaverespondedtotheFlintwatercrisis,andthatevent’simpactonthePureMichiganbrand,willbedescribed.SarahNichollsisAssociateProfessorintheDepartmentsofCommunitySustainabilityandGeography,Environment&SpatialSciencesatMichiganStateUniversity.Herworkfocusesontheroleoftourism,recreationandparksinthecreationofactive,vibrantandsustainablecommunitiesinMichigan,theUSandbeyond.Sarahfacilitateddevelopment-andnowcoordinatesimplementation-ofthe2012-2017MichiganTourismStrategicPlan.In2013,SarahreceivedtheOutstandingAchievementinMichiganTourismAwardfromGovernorRickSnyder.

65

SérgioRezendesColégiodoCastanheiro|UniversidadedosAçores,PontaDelgada,PortugalAçores-Amaiordensidadedefortalezas,aoserviçodonovociclodeturismoAconferênciaprocurarádaraconhecerosAçorescomoazonadopaíscommaisfortalezasmarítimasporquilómetrodecosta,enquadrando-asnahistoriografiadasilhas.Partindodapesquisaemarquivosedaprospeçãonoterreno,ainvestigaçãopautou-sepelaanálisedefonteseplantasmilitareseoseureflexonarealidadedaatualpaisagemdosAçores.Amissãodascercade160fortalezasaçorianasencontra-seinevitavelmenteassociadaadoisfatoresindissociáveisàHistóriadosAçores:aposiçãogeográficadasilhasfaceàepopeiadosDescobrimentoseasuautilizaçãocomoáreadeapoiologístico,queràsarmadasreais,queraquemporestesmaresandavaembuscadeglóriaelucro.Apolíticainternacionalfoiumestímuloadicional,comoseverificouempraticamentetodososséculos.Àmedidaqueomercadoglobalevoluiu,apartirdoséculoXV,cadavezmaissefezsentirapresençadepersonagensindesejáveiscomocorsáriosprotestantesoupiratasmagrebinos,substituídosmaistardepelasmarinhasimperialistaseospredadoressubmarinos.Estecontextoaumentouaapreensãodapopulaçãoeoseusacrifício,deumafaseinicialdepovoamentotranquiloàconstantenecessidadedemanterarmasdefogomodernas,emespecialdeArtilharia,aúnicaarmacomcapacidadedemanteràdistânciaoinimigo.Comelavieramasfortificações.JánoséculoXX,asduasguerrasmundiaisdeixarammarcasnãosóaoníveldoPatrimóniomaterialcomonaMemóriaeIdentidadeaçoriana,peloqueoPatrimónioMilitarnasilhaschegouaoséculoXXIsubaproveitado,quandonarealidadetemtodasascondiçõesparasetornarumex-librisdoarquipélago,sejapelasuaespecificidadeevalorparaasváriashistórias,desdeadasdescobertasàdaarte,comoaoserviçodonovociclodeTurismoqueseavizinha.SérgioAlbertoFontesRezendesnasceuem21deAbrilde1975,emPontaDelgada,cidadeondesempreviveueestudou.ÉLicenciadoemHistóriaeCiênciasSociais(ViaEnsino)eMestreemPatrimónio,MuseologiaeDesenvolvimentopelaUniversidadedosAçores,comatese“AGrandeGuerranosAçores:MemóriaHistóricaePatrimónioMilitar”.Entre2001e2010foisubdiretordoMuseuMilitardosAçorestendopassadopeloMuseuMilitardeLisboaeArquivoHistóricoMilitar,onderealizouarquivística.|AtualmenteéprofessordoColégiodoCastanheiroemPontaDelgadaedoutorandoemHistóriaInsulareAtlântica(séculosXV-XX)pelaUniversidadedosAçorescomotemadedissertação“Receios,privaçõesemisérianumambientedeprevençãoarmada:ecosdaIIGuerraMundialnosAçores.”ÉassessorcientíficodoMuseuMilitardosAçores,colaboradordaComissãoCoordenadoradaEvocaçãodoCentenáriodaIGuerraMundialedoCentroRepública,einvestigadordoInstitutodeHistóriaContemporâneadaUniversidadeNovadeLisboa.Dos

várioscursosouaçõescomplementaresquedetém,destacam-seasintervençõesarqueológicasaoníveldoMesolíticoecursoIntensivodeIniciaçãoàArqueologiaSubaquática.|Pelodespachonº1311/2014,de30dejulhode2014,foinomeadomembrodaComissãoCientíficaePedagógicaresponsávelpelasorientaçõescurricularesemetodológicasdaDisciplinadeHistória,GeografiaeCulturadosAçoresepelodespachon.º30/SEADN/2014daDefesaNacional,comovogaldaComissãodeTurismoMilitardosAçores.

SharonKarstenSimonFraserUniversity-SchoolofCommunication/ComoxValleyArtGallery,Vancouver/Courtenay,BritishColumbia,CanadaSecretsunveiled:Whatsmallcitiescantellusaboutsustainablecreativecity-buildingAgrowingbodyofresearchaddressestheuniquesetofopportunitiesaffordedtosmallcitieslookingtodevelopascreativecities.Thisresearch,however,isbynomeansmainstream.Dominantcreativecitiesresearchstrains,suchasthosepropagatedbyRichardFloridaandCharlesLandry,tendtounderplaytheroleofsmallcitiesininnovatingnewpossibilitiesinthisfield.|Oneoftheemergingcritiquesofthedominantcreativecitiesparadigmhighlightsitstendencytobypassand/orerodedemocraticandsustainabilityagendas.Inanefforttoattractinvestmentandenergyintodowntowncoresthroughculturalprojects,numerouscreativecitiesinitiativeshavebeenseentocausenegativerepercussionsforvulnerablepopulations.Asoperahousesdisplacesoupkitchens,andasgentrificationsetsin,thedominantcreativecitiesconcepthashadtofendfromrealandsustainedcriticismaboutits‘undemocratic’and‘unsustainable’outcomes.|Theuniquesetofsocialandeconomicparametersendemictosmallcities,including,forinstance,particulartypesofidentity-formationandknowledge-sharingpractices,positionsuchcities,Iargue,aspotentialcatalystsfornew,moresustainableanddemocraticmanifestationsofcreativecitiestheory.Myassertionisthatsmallcitiescanandshouldbelookedtoforinnovationsinthisfield.|Thisassertionhasdrivenmydissertationresearchwhich,inMayof2016,broughtmeintothreesmallCanadiancities(Kamloops,KelownaandPrinceGeorge)toinvestigatethenuancedwaysinwhichcreativecitiestheorywasbeingplayedoutineachplace.Thispaperreportsonmyfindings-anduncoverssomestrategiesforcreativecitiesdevelopmentthatIargueshouldbeheldupforconsiderationbycitiesofallsizes.

SharonKarstenisadoctoralstudentatSimonFraserUniversitywhoseworkinvestigatescreativedevelopmentagendaswithinsmallcitycontexts.Herresearchincludesanalysisof

66

identity-formationpracticeswithinsuchcities,andisplayed-out,inpart,inherprofessionalroleasDirectorofaPublicArtGallerywithinasmallcitycontext(ComoxValleyArtGallery,Courtenay,BC).Sharonworkswithinandbetweentheseacademicandprofessionalworldstoactivateknowledgeinnewways,withanaimtopioneernewdemocratic/sustainablepossibilitieswithinthecreativecitiesmovement.

SílviaRocha,FlávioTiago,TeresaTiago,JoãoPedroCouto,andSandraDiasFariaUniversityoftheAzores-FaculdadedeEconomiaeGestão-SchoolofBusinessandEconomics,PontaDelgada,PortugalCulturalheritageand‘saudade’asmotivationstotraveltotheAzoresThechoiceofatouristicdestinationreliesondifferentfactors,oftenchiefamongwhichistheculturalfactor.Fortheregionsthatchoosetocompeteinacrowdeddomesticorinternationaltourismmarket,facingthechallengeofdifferentiatingtheirofferingsincomparisontootherdestination,culturalidentitycantakeonanextraordinarysignificance.Thedestinationtourismmarketingliteratureindicatesimageandidentityasvitaltotheeffortofattractingtouriststoaspecificregion.Weexaminethetouristnicheinformedbyemigrantsorsecondgenerationsinordertoassesstheroleofculturalheritageinchoosingdestinations.TheAzoreshasalargeemigrantcommunityspreadaroundtheworld.NorthAmericahasbeenthepreferentialdestinationofmostAzoreanemigrants,particularlytheUSAandCanada.Toexplorethisconcept,asurveywasconductedintwoofthemainairportsoftheAzoresbringingpassengersfromtheUSAandCanada.Theresultsrevealdifferentreasonsbehindthemotivationsoffirstandsecondgenerations:the‘saudade’isthemostimportantdimensionoftheidentityinthefirstgroup;and,theculturalheritagetakesasignificantroleinthesecondgroup,determinedbyasearchforthefamilyroots.|Acknowledgement:WegratefullyacknowledgethefinancialsupporttotheprojectACORES-01-0145-FEDER-00008fromAÇORES2020,throughFEDER–EuropeanUnion.SandraDiasFariaisanassistantprofessoratUniversityoftheAzores,withaPh.D.inManagement(Entrepreneurship),andanMsCinPublic.SheteachesEntrepreneurship,HumanResourcesandInnovationtomastersandundergraduatestudents.SheisaresearchfellowatAdvance/CSG,ISEG,UniversidadedeLisboa.Hermainresearchinterestsincludeentrepreneurship,humanresources,rourism,healthcaremanagementandinnovation.ShehaspublishedinjournalssuchasTourismManagementandBusinessHorizons.

SimonaZolletHiroshimaUniversity-GraduateSchoolforInternationalDevelopmentandCooperation,CulturalandRegionalStudies,Hiroshima,JapanTheurban-to-ruralmigrationandnewcomerfarmers:Sustainability,placeandidentity-makingthroughthelensesoflocalfoodInmanydevelopedcountries,thenumberofsmallfarms,especiallythoselocatedinareasnotsuitedforintensiveagriculturalproduction,hasbeendecliningoverthepastfewdecades,oftentothedetrimentoftheculturallandscape,thesocio-economicviabilityoflocalcommunities,andtheenvironmentalservicesprovidedbylow-intensityfarming.Despiteanongoingtrendofruraldepopulation,however,aphenomenonofurban-to-ruralmigrationhasbeengainingmomentum,withpeoplefromurbanareasacquiringabandonedlandforfarmingandfarm-relatedactivities.Comparedtoconventionalfarmers,thesenewcomersareoftendrivenbystrongidealsabouttheimportanceofenvironmentalsustainability,theheritageandculturalaspectsofagriculture,andtheimportanceoflocalfoodsystems.Often,theyengageinrecreationalactivitiesoragritourismnotjustasameansofeconomicdiversificationbutalsoasawaytopromotetheirenvironmentalandculturalvalues.Thisisalsothecasewithfarmrestaurants,inwhichfoodbecomesamediumtoconveyamessage.|Throughparticipantobservationandinterviews,thisresearchwillexploresomeJapan-basedcasestudiesofnewcomerfarmerswhoengageinvariouscombinationsoffarmingandagritourismactivitiestoanswerthefollowingquestions:whatkindofrelationshipdonewcomerfarmersestablishwiththelocalpeople,cultureandplace?Inwhichwaysistheirculturalidentityshapedbytheactofrelocationtoaruralarea,andinturnhowdotheyinfluencethelocalcultureandenvironment?Andwhichroledoesfoodplayinthisprocess?SimonaZolletisaPhDcandidateatHiroshimaUniversity,Japan.OriginallyfromItaly,herresearchinterestsincludesustainablefarming,lifestylemigration,alternativefoodsystemsandthejoysoflocalfood.HermainresearchareasareItalyandJapan.

SimoneAmorimUERJ-UniversidadedoEstadodoRiodeJaneiro-PolíticasPúblicas,RiodeJaneiro,BrasilCulturalsustainabilityandlocaldevelopment:RiodeJaneiro’staleofasplitcityApproachesonlocaldevelopmentnowadaysarecloselyrelatedtoculturalpoliciesandpeoplecreativity.Citiesdevelopmentstrategiesseemtobenowmuchmoreinfluencedbytheeffectsoffosteringarichculturalenvironmentthantwodecadesago.Anystrategy

67

basedonadifferentconcernisdoomedtofailinafewdays.Thus,citiesareurgedtorecreatetheirpublicspacesconsideringpeople’srelationtoarts,culture,informationandeachother.Thisworkintendstodiscussthewaysinwhichculturalpoliciesaregiftedbytheincreaseofpublicbudgetsandbynon-economicconsiderations.BasedonpreliminaryobservationsoftherebuildingofRiodeJaneiro’sdowntowncityfortheOlympicGames,thispresentationshowshowacityprojectinfluencesawholeculturallandscape,improvingtheculturalincitypolicies,butinsomecasesdeletingtraditionalarrangements.Rio’sdowntownlandscapehasbeendeeplymodifiedthelastyearsinordertofitthecontemporaryconceptofculturalmetropolisoftwenty-firstcentury.SimoneAmorimégestoracultural,mestreemPatrimônioCultural,doutorandapolíticaspúblicasepesquisadoradaspolíticasdeculturanoestadodoRJ,alémdemembrodoConselhoMunicipaldeCulturadaCidadedoRiodeJaneiro,ondeocupaacadeiradeEconomiadaCultura.

SofiaBotelhoSweetheartes,PontaDelgada,PortugalLaunchedinMarch2017,Sweetheartesisthefirstcooperativestore(“alojacolaborativa”)intheAzores.Theconceptofthestoreistocollaboratewithalltheartistsandartisansofthearchipelagoanditssurroundings.Sweetheartescurrentlysellscontemporarycraftsfrom36artistsfromAzores.Italsocollaborateswiththe“AnimaisdeRuaSãoMiguel–Azores”association,wherewithanypurchaseoftheirproducts(mugs,pens,magnets,t-shirts,etc.)allthevaluerevertstothisassociation.BasedinPontaDelgada,SofiaBotelhomakesdistinctivejewelry,co-managesSweetheartes(withLúciaDuarte).

SofiadeMedeirosCentroRegionaldeApoioaoArtesanato(CRAA),PontaDelgada,PortugalOCentroRegionaldeApoioaoArtesanato(CRAA)éumserviçoexecutivodaVice-PresidênciadoGovernoEmpregoeCompetitividadeEmpresarialdosAçores,aoqualincumbeaconcretizaçãodapolíticaregionalnasáreasdodesenvolvimentoedavalorizaçãodosprodutostradicionais,designadamentedoartesanatoregionaledasunidadesprodutivasartesanais,daformaçãoprofissionaledacoordenaçãodeiniciativasmultifuncionaiscomdesenvolvimentonomeiolocal.|OCRAAassentaasuaaçãonaproteção,valorização,promoçãoecertificaçãodasproduçõesartesanais,nosprogramasdeapoioàsatividadesartesanais,naorganizaçãoeenquadramentodosetor.

Nascidaem1975,SofiadeMedeirostem42anos,énaturaldailhadeS.Miguel.ÉMestreemHistóriadaArtepelaUniversidadeLusíadadeLisboa.ÉbacharelemEsculturapelaFaculdadedeBelasArtesdoPorto.ÉlicenciadaemEsculturapelaFaculdadedeBelasArtesdeLisboa.FoibolseiranoprogramaSócrates/ErasmusemInglaterra.LecionouaáreadasArtesVisuaisdesde1999,passandoporescolasemPortugalContinentaleS.Miguel.PertenceaoquadrodaEscolaSecundáriaAnterodeQuental.Éartistaplásticaeexpõecoletivaeindividualmentedesde1997,participandoigualmenteembienais,simpósioseconcursos.Estárepresentadaemváriascoleçõespúblicas,dasquaissedestacam,aPresidênciadoGovernoRegionaldosAçores;DireçãoRegionaldaCulturadosAçores;CentrodeArteContemporâneadosAçores;BibliotecaPúblicaeArquivoRegionaldePontaDelgada;MuseudeAngradoHeroísmo,MuseuCarlosMachado,CâmaraMunicipaldeLoures,PontaDelgadaedeAbrantese,ainda,entidadesprivadas,comoaFundaçãoConventodaOrada.FoinomeadaparaocargodeDiretoradeServiçosdoCentroRegionaldeApoioaoArtesanatoemAbrilde2011.

SóniaBeatrizMoitaVilarinhoUniversityofCoimbra–Architecture,Coimbra,PortugalPlaneamentourbanoentreriaemarNestacomunicação,integradanopainel‘Valorizarparacriarvalor’,pretende-seapresentarumaestratégiadedesenvolvimentointegradodelineadanoâmbitodeumadissertaçãodemestradoequeserefereàcidadedaGafanhadaNazaréeaoterritórioenvolvente.Esteterritório,entreomarearia,temassistidoaumdesenvolvimentoquenãotemconseguidovalorizaroquefazpartedaidentidadelocal.Assim,estaestratégiapropõeumconjuntodemedidaseintervençõesquepretendemvalorizar,nãosóessamesmaidentidadecombasenassuascaracterísticasintrínsecas,comotambémodesenvolvimentodoterritório,comocontributodoturismo.Emparticular,propõe-seacriaçãodeumarotaturísticarelacionadacomatemáticamarítima,comoobjetivodevalorizarapaisagemnatural,únicadopaís,atradiçãomarítimaeagastronomia,queserão,naturalmente,factoresdeatraçãoturísticadaregião.Paradarrespostaàsnecessidadefuncionaisdestarota,prevê-seacriaçãodeestruturasdeapoioqueconstituemoportunidadesdecriaçãodepostosdetrabalho.Comimpactossemelhantesnaeconomialocalecomproveitosturísticos,épropostotambémumconjuntodeaçõesdevalorizaçãodeatividadestradicionais,incluindoareabilitaçãodosestaleirosdeconstruçãonaval.Ressalta-se,porisso,aimportânciadeconsideraroturismocomopartedeumaestratégiaintegrada,pensadamaisalémdoturista,chegandoatéaocidadãoresidente.Ouseja,nãoseprocuraqueoturismosejaomotorqueoriginaaspropostas,

68

masantesquesejaumaconsequênciadaestratégiadedesenvolvimentopensadaparaaregião.BeatrizVilarinhonasceunaGafanhadaNazaréem1993.FrequentouoEnsinoSecundárionocursocientifico-humanísitcodeArtesVisuais.IngressoudepoisnoEnsinoSuperior,nocursodeArquitecturadaUniversidadeTécnicadeLisboa,tendodepoiscontinuado,apartirdosegundoano,omesmocursojánaUniversidadedeCoimbra.Derelevância,nopercursoacadémico,dereferiraexposição,naFundaçãoCalousteGulbenkian,emParis,deumamaquetadesenvolvidaemgrupoparaadisciplinadeTeoriadaArquitecturaIV,noâmbitodaExposição‘LesUniversalistes.50Ansd’ArchitecturePortugaise’,dacuradoriadoArq.NunoGrande.|Noseupercurso,contatambémcomduasexposiçõesdefotografia;umacolectiva,‘DesenharcomaLuz’,patentenoMuseudeAveiroentreMaioeJulhode2011(empareceriacomumprojectodesenvolvidoduranteoEnsinoSecundário);eumaoutra,atítuloindividual,‘NoçãodeLuz’,realizadaentreMaioeJunhode2014noInstitutoUniversitárioJustiçaePaz,exclusivamentedefotografiaanalógica.|Desalientartambémopercursodeaprendizagemmusical,emparalelocomaformaçãoacadémica,noInstitutoSeculardasIrmãsdeMariadeSchoenstatt.Maisrecentemente,destaca-seaparticipaçãoactiva,desdehá7anos,noCorodeJovensdaParóquiadaGafanhadaNazaré,doqualéactualmentearesponsável.

SóniaMoreiraCabeçaandFilipeThemudoBarataCIDEHUS-CentroInterdisciplinardeHistória,CulturaseSociedadesdaUniversidadedeÉvora/CátedraUNESCOemPatrimónioImaterialeSaber-FazerTradicional,Evora,PortugalPlace-basedcreativity:ContributosparaainovaçãoterritorialdeancoragemculturalOprojectodecapitalizaçãoCreativeMED(programaMED),visoucontribuirparaacompreensãodainovaçãoparaobem-estarregional.Daexperiênciaemanaaexistênciadeum“modomediterrânicocomum”dedesenvolvimentoterritorialbaseadonacriatividadecolectiva.Narealidade,osprocessosdeinovaçãonãoocorremnemnumvácuonemdeacordocomumafórmulapadrãoeestãoprofundamenteenraizadosnascondiçõesterritoriais.Mais:ainovaçãobaseadanacriatividadeéumaproposiçãodevalorparaaeconomiaglobalqueenfatizaadimensãoespacialdacriatividadeeasuarelaçãocomascaracterísticasespecíficasdocapitalterritorial.Nestavisãodebaseterritorialsobressai,nocasodoespaçomediterrânico,aproposiçãodevalordopatrimóniocultural,peloqueaancoragemculturaléumadimensãodesucesso.Ainovaçãoterritorialpassa,portanto,porumaabordagemculturalnaqualosentidodelugareopatrimóniocultural

sãobaseparaainovaçãoeinspiraçãoparanovasexpressões.Procurandovalidaredarumaconsistênciapráticaaomodelodeinovaçãoterritorialbaseadonacultura,aUniversidadedeÉvora(parceiradoprojecto)promoveuumaexperiênciadotipo“smart”ancoradanaculturaenopatrimónio,desenvolvendoumaplataformadeentendimentoentreentidadeslocaisempenhadasnadiscussãoecriaçãodenovasideias,projectoseestratégiasdedesenvolvimentocombaseculturaleterritorial,alinhadacomonovoconceitodepolíticadeSmartSpecialisation.|Pretendemos,pois,apresentarestemodelodeinovaçãoereflectirsobreosresultadosdoexercício,queatestaqueosrecursosculturaislocais,aliadosàcriatividadehumana,sãomotoresdedesenvolvimentoeficazes.SóniaMoreiraCabeça:InvestigadoraemembrointegradodoCentroInterdisciplinardeHistória,CulturaseSociedades(CIDEHUS)einvestigadoradaCátedraUNESCO‘IntangibleHeritageandTraditionalKnow-how:LinkingHeritage’.Licenciada,MestreeDoutoradaemSociologia,doutorou-secomatese‘EstruturaeProcessodeFormaçãodasFormasCulturais:ocasodoCanteAlentejano’.TrabalhanodomíniodaEtnossociologia,daSociologiadaCulturaedoPatrimónioCulturaleImaterial.Foimembrodeprojectosrelacionadoscomaspráticasculturais(DinâmicasdoCanteAlentejano)eaeconomiadacultura(CreativeMED-SMECreativityandInnovationforaMEDSpaceSmartSpecialisationFramework).FilipeThemudoBarata:ChairholderdaCátedraUNESCO‘IntangibleHeritageandTraditionalKnow-how:LinkingHeritage’eSub-directordoCentroInterdisciplinardeHistória,CulturaseSociedades(CIDEHUS).DoutoradoemHistória.ProfessorAssociadocomAgregaçãonaUniversidadedeÉvora.MembrodaComissãoCientíficaePedagógicadoMestradoErasmusMundusTPTI;doComitédeDirecçãodaAssociaçãoHERIMED(Palermo)edoCentred’HistoiredesTechniques(Sorbonne).ProfessorconvidadonaUniversidadedeCaboVerde.Ligadoainstituiçõescomvalênciasmuseológicas,temcoordenadováriosprojectosinternacionais.

SoraKimandByungminLeeKonkukUniversity-DepartmentofDigitalCulture&Contents,Seoul,RepublicofKoreaCulturalspatializationofindustrialheritageasreterritorializationspace–focusonSeongsu-dongofSeoulinRepublicofKoreaRecently,industrialspacehasbeentransformedintoaculturalspaceduetoaparadigmshiftintheurbaneconomy.ParticularlyintheSeongsu-dongareaofSeoulintheRepublicofKorea,emptyfactorieshavebeentransformedintovarioustypesofculturalspaces.Physicalelements,pastindustrialorresidentialbuildingsandlandscapes,arecombined

69

withnon-physicalfactorssuchascultural,artistic,andsocialsharing.|Weexamineinourstudyhowtheseculturalspacesareformedandrelationsaresubsequentlydevelopedamongthespaces.Inparticular,wewanttotracetheprocessofcreatingspacestoconnectresidentsandtourists.Theformofculturalspacecanbedividedintoseveraldistincttypes:Tourism-commercial,Art-cultural,andPublic-shared.|IntheSeongsu-dongarea,theaforementionedformsofculturalspacearecomplex.Firstly,theTourism-commercialspaceisatypeofcomplexculturalspacesuchasagallery-typecafeoracraftshop-typecafeassociatedwithanexistingindustrialareaorcurrentindustry.Secondly,theArt-culturalspaceincorporatesfashionshows,clubparties,andgalleriesthatcancreatejobsoradvanceculture.Finally,localfestivalsandexhibitionsareheldtoconnectPublic-sharedspaceresidentswithoutsiders.Theseculturalspacesareoftenattractedtooutsidersbyattractinguniqueviewsofthearea.Theresultisthecreationofnewjobsandnewculturalactivitiesintheregion,revitalizingtheregion.Inaddition,thepeoplefeelproudofthehistoricalvalueofthearea,andanatmosphereoftoleranceisbeingformedtoattractoutsiders.

SoraKimisaPh.D.candidateintheDepartmentofDigitalCulture&ContentsatKonkukUniversity,whoholdsanM.AfromthesameDepartment.

ByungminLeeisanassociateprofessorintheDepartmentofDigitalCulture&Contents,KonkukUniversity,holdingaPh.D.,DepartmentofGeography,SeoulNationalUniversityandanM.A.fromthesameDepartment.

SoraiaPerfeitodePiedadeUniversityofCoimbra–Architecture,Coimbra,PortugalCulturadoMar.Forçamotrizdacoesãodeumacidadecosteira:PóloMuseológicoeAcadémiconoCentroHistóricodeSinesSituadanolitoralalentejano,Sinesétradicionalmenteconhecidapelasualigaçãoaomar,quernavertenteeconómica,querpaisagística.Atualmente,acidadeapresentaumconjuntodedebilidadesqueafetamnãosóquemnelahabita,mastambémquemavisita.Ocentrohistóricoencontra-sedespovoadoedegradado,aszonasdeexpansãomaisrecentesnãopromovemsuficientementeadinâmicaurbanaePortodeSines,indiferenteaosproblemasqueacidadetemvindoapassar,tem-seapoderadodoseuterritório,contribuindocadavezmaisparaumaimagemdecidadeindustrial.Nestacomunicação,enquadradanasessão“Valorizarparacriarvalor”,pretendemosapresentarumaestratégiaderevitalizaçãodeSinesdesenvolvidanoâmbitodeumadissertaçãodemestradoemarquitetura.Estaestratégiacentra-senacriaçãodeumdiálogoentreomar,apopulaçãoeoturismo,conjugandoaeconomiacriativa,asoportunidadesgeradaspelas

indústriasculturaisecriativas,eassentenumaestratégiademarketingurbanodesenvolvidacombasenasvisõesdaComissãoEuropeiaparaasPolíticasdoMar.PóloM.A.Réumaestratégiaquepretendeemergiropatrimónioculturalexistentecomacriaçãodeumclustermarítimoqueintegraosseguintesnúcleos:museumarítimo,observatóriotecnológicodomar,FaculdadedeCiênciasdoMareCentrodeEstudosMarítimos,incorporadonumarededecentrosdeI&Ddedicadosàeconomiadomar.Paraalémdestesnúcleosprogramáticos,aestratégiaarticulaarevitalizaçãodaenvolventeaoRevelim,demodoaestesectorurbanose(re)conectarcomonúcleourbanomaisantigo,procurandointegraropatrimónionadinâmicadedesenvolvimento.SoraiaPerfeitodePiedadenasceunaFigueiradaFozem1993.Ocampodasartessempreestevepresentenasuavida.Oteatroeocursocientifico-humanisticodeArtesvisuaismarcaramdetalformaoseucrescimentoquenuncasedesvinculoudessecaminho,confluindoparaquenosdiasdehojesejaalunadoMestradointegradoemArquitecturanaUniversidadedeCoimbra.Nosúltimoscincoanosacadémicosdestaca-seasuaparticipaçãonaexposição‘LesUniversalistes.50Ansd’Architecture’realizadanaFundaçãoCalousteGulbenkianemParis,noâmbitodadisciplinadeTeoriadaArquitecturaIVeaparticipaçãonaTrienaldeArquitecturadeLisboade2016,comotrabalhodegrupo‘OcentroEMSines’.Aindanocampodasartes,em2013,iniciouoS&MPhotography,umprojectodeastrofotografiaquepretendeaproximarocidadãodosfenómenoscelestes,atravésdeumaconjugaçãoentreapaisagemeocosmos.Algumasdassuasfotografiasjáforampublicadasemsitesderenomeeem2014consagraram-sevencedoresdoprimeiroconcursofotográficorealizadopelaNASA.Nestemomentoprepara-separarealizarumaexposiçãonoCentrodeArteseEspectáculosnaFigueiradaFoz.

SylviaLeighton,MoiraA.L.Maley,MohammadrezaGohari,andKeithBradbyTheUniversityofWesternAustralia-CentreforExcellenceinNaturalResourceManagement/GondwanaLinkLtd.;Albany,WesternAustralia,AustraliaRevealingtherestorers:AdifferenttourismWepresentacasestudyofanewpathway(forAustralia)tobalancetourismdevelopmentandresourceprotectionthrough“restorationtourism.”Therearethreeplayers:anon-governmentorganisationcraftinglinkagesintheregion;tourismdevelopmentinpilotformsasastrategyofincreasingenvironmentalawareness;resourceprotectionof1000kmofreconnectedcountryaspartofabiodiversityhotspot.|ThesouthwestofWesternAustraliaisaworldbiodiversityhotspot.Despitethis,significantportionsofitsnaturalhabitatshavebeenremovedbydevelopmentactivities,withmosthabitatremoval

70

beingrelativelyrecent.Anon-governmentcollaborativegroupenvisioneda1000kmcorridorof“reconnectedcountry,”fromthewetforeststothesemi-aridwoodlands,whereecosystemfunctionandbiodiversitywouldberestoredandmaintained.Operatingasaself-managed,multi-stakeholderinitiativeGondwanaLink(GL)isdrivenbyenthusiasmandgoodwillandtherehasbeenreasonablesuccesswithlarge-scalestrategicallyplacedchange.|Thechangeprocessitself,restoration,isanopportunity.“Restorationtourism”isameansofincreasingtourismanditsassociatedeconomicbenefitslocally,whilealsoincreasingbroaderpublicunderstandingandsupportforlandrestorationwork.Itisasustainabletourismintegratedwithalifecycleapproachandthelong-termview.Ourseriesofpilottoursinvitesvisitorstowalkamongstthepeopledoingtherestoring,tofeeltherestoration“place”andculture,tounderstandthestrategyofsustainablefarmingandtobecomeinvolved.Potentially,restorationtourismdeliversawin/winfortheenvironmentandpeople.SylviaLeightonisanAustraliansustainablefarmerandsoilscienceresearcher;shehasadeepcommitmenttolong-termsoilhealth,andmanaginglongtermsoilfertilityutilisingmicrobialcommunities.MoiraMaleyisanAustralianeducationtechnologyacademic,nowstudyingecotourism;shehasalifelonginterestintransformativelearning.MohammadrezaGohariisanIraniantourismmanagementgraduatestudyingecotourism;hisresearchconcernstheimpactoftourismwithafocusonsocio-culturalandeconomicimpacts.

KeithBradbyisalandscaperestorationistandCEOofGondwanalinkLtd,anon-profitAustralianorganisation.

VeerleVanEetvelde,IsabelLoupaRamos,andFátimaBernardoIST/UniversityofLisbon-CivilEngineering,ArchitectureandGeo-resources,Lisbon,PortugalTourismandlandscapeidentity:ConceptualizingthedynamicsofpeopleandplacesLandscapeisabouttheinteractionofaplacewithpeople,whichisreflectedinthematerialinteractionofpeoplecreatingorshapingthelandscapeaswellasintheirmentalperceptionandvaluationofthatlandscape–connectingcultureandnature.Thismutualanddynamicinteractionformsthefundamentalprincipleoftheconceptoflandscapeidentity.Tourismisstronglydeterminedbylandscapecharacteristics.Itinfluencesandisinfluencedbylandscapeidentityinmultipleways.Ononehand,itisbuiltonthespecific

characterofthelandscape,butitisoftenadriveroflandscapechange.Ontheotherhand,byfavoringglobalflowsofpeople,ideasandvaluesbetweenplaces,tourisminfluencesthewaylocalpopulationinteractswithitslandscape,andtherebyalsolandscapeidentity.|Inthepresentstudy,itisarguedthatlandscapeidentityneedstobeexploredtomovetowardsamoresustainablemodeloftourism.Inthiscontext,theauthorsaimtopresentaconceptualframeworkinwhichthesemultiplewaysofinteractionbetweenlandscapeidentityandtourismcanbeintegrated.Thisframeworkisillustratedwith6selectedcasestudiesinPortugal(Nazaré,TróiaandAlqueva)andBelgium(Westhoek,EnameandHogeKempen).Surveyswerecarriedoutineachcasestudyinordertocapturelocallandscapeidentityanditsinteractionwithtourism.Resultsfromthecasestudiesareintegratedinthegeneralframework.Thisstudyisexpectedtobeusedtochallengeparticipantswiththeproposedframeworkbycapturingotherexamplesoftourismrelatedlandscapeidentitydynamics.IsabelLoupa-RamosisanassistantprofessorattheUniversityofLisbon.Sheistrainedinlandscapearchitectureandgeography.Herresearchinterestsareattheinterfacebetweensocialandecologicalsystemsandbetweenurbanandruralareasusingalandscapeperspective.Sheusestransdisciplinaritytobridgeresearchintospatialplanningpractice.

FátimaBernardoisanassistantprofessorattheUniversityofEvora,DepartmentofPsychology.Sheistrainedinsocialandenvironmentalpsychology.Herresearchinterestsareattheinterfacebetweenpeopleandtheenvironment,namelyconceptsasplaceidentity,landscapeidentityandlandscapeperception.VeerleVanEetveldeisanassistantprofessoratGhentUniversity,DepartmentofGeography.Asageographerandspatialplanner,herresearchtopicsrangefromlandscapeecology,landscapeperception,historicalgeography,landscapeandheritagemanagement,planning,studyinglandscapefromadynamic,perceptiveandholisticdimensionandwithaninterdisciplinaryapproach.

VeraMedeiros,FlávioTiago,JoãoPedroCouto,SandraDiasFaria,andTeresaTiagoUniversityoftheAzores-FaculdadedeEconomiaeGestão-SchoolofBusinessandEconomics,PontaDelgada,PortugalFoodasatourismresource:Locals’roleinsustainingregionalidentityTheriseoftheexperienceeconomyandthecompetitivenessbetweendestinationshasledtoagrowinginterestonfoodasatourismresource.Analyzingthelatestdevelopmentsisnotoriousthatfoodcanbereshapedtomeettouristneedsand

71

preferencesanddelivera“uniqueexperience.”Withthegrowingroleoftheonlinetravelmarket,manytouristsseekonlineinformationtoplanandfinduniqueexperiences,basedonotherpeers’opinions.Thisledtothedevelopmentof“alternative”foodvirtualcommunities,insidetraditionalsocialnetworksites.Infoodtourism,wecanestablishdifferencesbetweentouriststhatconsumefoodasacomplementarypartoftheirtravellingexperience,andthosewhotraveltoenjoyandimmerseinaculturalandheritagefood-drivenexperience.Sincefoodisoneoftheessentialexpressionsofanyculture,locals’knowledge,perceptionandattitudetowardsfoodexperiencecanhelptoenhanceandsustainregionalidentity,whichcanbeusedasadestinationdifferentiationfactor.Thisexploratorypaperexaminestheroleoflocalstowardsregionalfoodoffers,byexaminingavirtualcommunityonFacebook.Forthatpurpose,datawasretrieveddirectlyfromthesocialnetworkgroup,whichallowedidentifyingthemostvaluedfoodaspectandelements.Addingtoit,asurveywasconducteddirectlytothegroupmembers,withthepurposeofassessingtheirmotivationstobelongtothiscommunity,theirpreferencesandknowledgeoflocalfoodandattitudesrelatedtosharetheirfoodknowledgewithlocalsandtourists.Withthefirstsetofdataaqualitativeanalysiswasconducted,revealingthemostvaluedfoodcomponents,andcomplementedbyagraphanalysis,thatunveilthestrengthoftieswithinthecommunity.Aclusteranalysiswasperformedtoidentifythedifferentbehaviorpatternsinthecommunityandmeansdifferencesassessedtoestablishif,betweenthethreegroupsfound,theattitude,valuesandmotivationsweredifferent.Thus,thestudyseeksnotonlytoasknetizensabouttheirmotivationsto“alternative”foodvirtualcommunities,butalsotoexaminethedynamicswithinthisthematicsocialnetworkrelatedtofoodknowledge,preferencesandattitudes.Therefore,itispossibletotracetheinfluencethatsocialmediahaveonperpetuatinglocalcultureandsustainingregionalidentityandtoassessitspotentialtoenhancethevisitorexperiencebyconnectinglocalsandvisitorsthroughcultureandheritage.|Acknowledgement:WegratefullyacknowledgethefinancialsupporttotheprojectACORES-01-0145-FEDER-000017fromAÇORES2020,throughFEDER–EuropeanUnion.

SandraDiasFariaisanassistantprofessoratUniversityoftheAzores,whoholdsaPh.D.inManagement(Entrepreneurship),andanMsCinPublicManagement.SheteachesEntrepreneurship,HumanResourcesandInnovationtomastersandundergraduatecourses.SheisaresearchfellowatAdvance/CSG,ISEG,UniversidadedeLisboa.Hermainresearchinterestsincludeentrepreneurship,humanresources,tourism,healthcaremanagementandinnovation.ShehaspublishedseveralarticlesinjournalssuchasTourismManagementandBusinessHorizons.

WillGarrett-PettsThompsonRiversUniversity,Kamloops,CanadaCulture,tourism,sustainability:TowardavernacularrhetoricAgainstabackdropofbotha12-yearinterdisciplinaryresearchprogramexploringtheculturalfutureofsmallcitiesandhisrecentworkonculturalmapping,Garrett-Petts'plenarysessionwillofferareflectiononthemainthemesemergingfromourconference.Throughoutthethreedaysofkeynotes,panels,andworkshops--andaidedbyphotographerKateFagervik--hewilldocumentpointsofconvergenceandconflictraisedbythespeakers,withparticularattentiontoidentifying"arhetoricofplacepromotionandculturalconsumption."Elsewhere,hehaswrittenthatwhilemuchhasbeensaidaboutthecultureofthemetropolisandthesmalltown,untilrecentlythestorylineforthosein-betweenurbanplaces,thesmallcities,hasbeencharacterizedbyclichesandcommonplaces.Smallcitiesaretypicallyadvertisedasasynthesisofurbansophisticationandruralvirtue--asoffering"bigcityamenitieswithasmalltownfeel."Vernacularheritageandhistory,whilerecognizedasimportantattributesandkeystartingpointsinaconversationaboutplacepromotion,oftenbecomediffusedandcuriouslygeneralized.Thispresentationwillarguethatwehavealottolearnfromthedevelopingrhetoricofplacepromotionandculturalconsumptioninsmallcities.Asapointofdepartureforthisplenary,Garrett-Pettswillexplorethepropositionthatpromotionandconsumptionofculturalicons,localhistoryandheritagedependuponperceptionsof"proximityandfamiliarity."

WillGarrett-PettsisProfessorandAssociateVice-PresidentofResearchandGraduateStudiesatThompsonRiversUniversity,Canada.HeisformerResearchDirectoroftheSmallCitiesCommunity-UniversityResearchAlliance—anationalresearchprogramexploringtheculturalfutureofsmallercommunities.HewasAssociateDeanofArts,ChairofEnglishatTRUforfiveyears,and,beforethat,ChairofJournalism.HisrecentbooksandcataloguesincludeCulturalMappingasCulturalInquiry(Routledge);WhoseCultureisit,Anyway?CommunityEngagementinSmallCities(NewStarBooks);WritingaboutLiterature(BroadviewPress);ImagingPlace(TextualStudiesinCanada);Artists’StatementsandtheNatureofArtisticInquiry(OpenLetter);TheSmallCitiesBook:OntheCulturalFutureofSmallCities(NewStarBooks);andPhotoGraphicEncounters:TheEdgesandEdginessofReadingProsePicturesandVisualFictions(UniversityofAlbertaPress).Heiscurrentlyengagedinexploringquestionsofvisualandverbalculture,culturalandvernacularmapping,andtheartisticanimationofsmallcities.Hisnewco-editedbook,ArtisticApproachestoCulturalMapping,isforthcomingin2018fromRoutledge.

Participatoryartist-ledworkshop/exhibition:

Overlay:TourismasaPerceptualMosaicbyDougBuis,ThompsonRiversUniversity,Canada

Culture, Sustainability, and Place: Innovative Approaches for Tourism Development

VENUE

Univ. of the Azores

ACCOMMODATION

Matriz Hotel

The Lince Hotel

PRE CONFERENCES

Museu Carlos Machado -Núcleo de Santa Bárbara

PDL City Gates

MEALS

Lounge Anfiteatro Rest.

Coliseu Micaelense

Teatro Micaelense

OTHERS

Jesuit College Church