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July 10-12, 2016 Omni Hilton Head Oceanfront Resort NCC’s Chicken Marketing Summit 2016 brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. This event is a must-attend event for key poultry professionals in the USA and Latin America. Presented by the National Chicken Council and WATT Global Media, the 41 st annual Chicken Marketing Summit will be held July 10 - 12, 2016 at the Omni Hilton Head Oceanfront Resort in Hilton Head, South Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association. Serving top decision-makers in the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. Content & Education Analysts will provide economic forecasts for chicken and competing meats. Speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business. In addition to learning educational sessions, attendees will also have networking opportunities during breaks, lunch and Q&A to foster interaction between Chicken Marketing Summit speakers and fellow poultry industry peers. CONFERENCE PROSPECTUS PRESENTED BY: TO LEARN MORE, GO TO: www.WATTGlobalMedia.com/ChickenMarketingSummit THE MUST-ATTEND EVENT CONNECTING POULTRY INDUSTRY EXECUTIVES TO THE MARKETPLACE

CONFERENCE PROSPECTUS - Watt Global Media · ARCOP Inc. (Arby’s) Buffalo Wild Wings Chick-Fil-A, Inc. Church’s Chicken Panda Restaurant Group Restaurant Supply Chain Solutions

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Page 1: CONFERENCE PROSPECTUS - Watt Global Media · ARCOP Inc. (Arby’s) Buffalo Wild Wings Chick-Fil-A, Inc. Church’s Chicken Panda Restaurant Group Restaurant Supply Chain Solutions

July 10-12, 2016

Omni Hilton HeadOceanfront Resort

NCC’s Chicken Marketing Summit 2016 brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. This event is a must-attend event for key poultry professionals in the USA and Latin America.

Presented by the National Chicken Council and WATT Global Media, the 41st annual Chicken Marketing Summit will be held July 10 - 12, 2016 at the Omni Hilton Head Oceanfront Resort in Hilton Head, South Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

Serving top decision-makers in the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Content & Education

• Analysts will provide economic forecasts for chicken and competing meats.

• Speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business.

In addition to learning educational sessions, attendees will also have networking opportunities during breaks, lunch and Q&A to foster interaction between Chicken Marketing Summit speakers and fellow poultry industry peers.

CONFERENCE PROSPECTUS

PRESENTED BY:

TO LEARN MORE, GO TO:

www.WATTGlobalMedia.com/ChickenMarketingSummit

THE MUST-ATTEND EVENT CONNECTING POULTRY INDUSTRY EXECUTIVES TO THE MARKETPLACE

Page 2: CONFERENCE PROSPECTUS - Watt Global Media · ARCOP Inc. (Arby’s) Buffalo Wild Wings Chick-Fil-A, Inc. Church’s Chicken Panda Restaurant Group Restaurant Supply Chain Solutions

DIRECT ACCESS TO THE LEADERS AND INFLUENCERS CHANGING THE POULTRY INDUSTRYThe NCC Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.

TO REGISTER AND VIEW DETAILS, GO TO: www.WATTGlobalMedia.com/ChickenMarketingSummit

INDUSTRY SEGMENTSREPRESENTED BY

ATTENDEES IN 2015

Food Producers/Distributors11%

Restaurant/ Food Service

13%

Consultants/ Assns/

University15%

Suppliers/ Allied Industries

27%

Chief Executive OfficerChief Strategy OfficerCommercial ManagerCorporate Manager of Customer RelationsCorporate Marketing ManagerCorporate Sales ManagerDirector of Business DevelopmentDirector of MarketingDirector of National AccountsDirector of Purchasing

Director of SalesDirector of Supply & PurchasingFresh Foodservice SalesNational Retail Sales ManagerProtein Procurement AnalystSenior Director Supply ChainSenior VP of CommunicationsSenior Director of Sales Operations & LogisticsVice President of Supply Chain & QA

Job titles represented among attendees

Amick Farms, LLCCase FarmsClaxton Poultry FarmsGeorge’s, Inc.GNP CompanyHarrison Poultry Inc.Keystone Foods LLCMaple Leaf FarmsMar-Jac Poultry

Mountaire CorporationO.K. Foods, Inc.Peco FoodsPilgrim’sSanderson Farms, Inc.Simmons Foods, Inc.Tip Top PoultryTyson Foods, Inc.Wayne Farms LLC

Poultry producer/processor companies

Popeye’s Louisiana KitchenARCOP Inc. (Arby’s)Buffalo Wild WingsChick-Fil-A, Inc.Church’s ChickenPanda Restaurant GroupRestaurant Supply Chain Solutions (A YUM! Brands Co-op)

Supply Management ServicesSysco CorporationsWendy’s InternationalWhataburger Restaurants LPWingstopZaxby’s Franchising, Inc.

Restaurant/Food Service

Who should attend?C-Suite, Vice Presidents, Senior Management and Directors responsible for: • Business Development

• Marketing• Sales• Communications/Customer Relations

• Supply Chain• Sales Operations• Purchasing/Procurement

PRESENTED BY:

SAMPLE LISTING OF ATTENDING COMPANIES

Poultry Producer/Processor

35%

Page 3: CONFERENCE PROSPECTUS - Watt Global Media · ARCOP Inc. (Arby’s) Buffalo Wild Wings Chick-Fil-A, Inc. Church’s Chicken Panda Restaurant Group Restaurant Supply Chain Solutions

SPONSOR OPPORTUNITIES

CHICKEN MARKETING SUMMIT 2016 SPONSORSHIP OPPORTUNITIESWATT Global Media and the National Chicken Council (NCC) have formed a new partnership and rebranding of the chicken industry’s annual marketing conference, held each summer for the past 40 years. This partnership will ensure that the Chicken Marketing Summit not only continues to be a value to members, but that it will be sustainable and growing in the years ahead. The annual event will benefit from leveraging WATT’s strong poultry brands, content expertise, relationships, audience databases, marketing channels and event production experience.

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand.

An extensive marketing campaign will promote the event from January to July 2016, utilizing an integrated combination of advertising to WATT Global Media’s qualified poultry industry audience and featuring your logo. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

At the same time, your investment directly supports programs and content development at each show, associating your company with high-profile speakers, sessions, events, and features at the show.

All Sponsorship Opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out. Contact your WATT Agribusiness Sales Manager for pricing and details.

Chicken Marketing Summit 2016 delivers value before, during and after the event

Sponsor Deliverables include: • Company logo on event signage • Company logo on email promos leading up to event • Company logo on Chicken Marketing Summit website • Company logo on Chicken Marketing Summit display ads, distributed to print and digital readership for WATT Poultry USA, Feed Management and Industria Avicola (translated to Spanish) magazines, in each published monthly or bi-monthly issue leading up to the event, including bonus distribution • Company logo on Chicken Marketing Summit printed Show Guide distributed to all conference attendees

Opportunity Description Number available

Chicken Marketing Summit Conference Program

Your company message and full page advertisement appear on the back cover of the show program given to all the attendees.

One (1) Opportunity available.

Lunch SponsorYour Company can sponsor the networking lunch opportunity at the conference.

One (1) Opportunity available.

Check-in Desk

Your company information front and center as the attendees check in to this one of a kind event, welcoming them to Chicken Marketing Summit 2016.

One (1) Opportunity available.

Lanyard/Badgeholder

Your company logo and name on thebadge holders that each attendeereceives.

SOLD OUT

Attendee BagsYour company logo on the conference bag that all the attendees receive upon check in at the registration desk.

One (1) Opportunity Available.

Flash DrivesYour company logo and name on the flash drives that each attendee receives for session presentations.

One (1) Opportunity available.

Coffee BreakSponsor

Your company name attached to the relaxing part of the conference.

SOLD OUT

Golf PrizesLongest Drive and Closest to the Pin golf awards at the Golf Tournament.

One (1) Opportunity available each for longest drive AND closest to the pin.

Golf BallsYour company name and logo on sleeves of golf balls presented to each player in the Golf Tournament.

One (1) Opportunity available.

Chicken Marketing Summit Conference Wi-Fi

Keep your company name top of mind as the exclusive conference Wi-Fi sponsor and password.

One (1) Opportunity available.

PensHave your company logo along side the show logo on the official pen placed in the attendee bags.

One (1) Opportunity available.

Page 4: CONFERENCE PROSPECTUS - Watt Global Media · ARCOP Inc. (Arby’s) Buffalo Wild Wings Chick-Fil-A, Inc. Church’s Chicken Panda Restaurant Group Restaurant Supply Chain Solutions

Pam BallardAgri-Food Sales [email protected]: +1.815.966.5576

Mary HarrisAgri-Food Sales [email protected]: +1.815.980.5938

Frans Willem van BeemenInternational Sales [email protected]: +31.344.653442

Tineke van SpanjeInternational Sales [email protected]: +31.495.526155

Craig GreuelMarketplace/Classified Sales [email protected]: +1.815.966.5591

Dingding LiSoutheast Asia [email protected]: +86.137.640.39062

Steve AkinsVice President, PublisherGlobal Petfood/North American [email protected]: +1.815.209.6444

TO REGISTER AND VIEW DETAILS, GO TO: www.WATTGlobalMedia.com/ChickenMarketingSummit

The earlier you become a sponsor, the more value your company will receive from being featured in

event promotions. Contact your WATT Agribusiness Sales Manager for pricing and details today.

PRESENTED BY:

WATT Agribusiness Sales Team Members

Reach poultry business leaders and influencersIncrease awareness of your brand

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Build relationships and share ideasSupport the poultry industryNetwork and learn

5 REASONS to be part of the

Chicken Market Summit 2016: