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Pre-Conference Networking Terry O'Reilly Founder Conference Schedule Live Across Canada - June 11, 2020 7 AM Pacific | 8 AM Mountain | 9 AM Central | 10 AM Eastern | 11 AM Atlantic | 11:30 AM NL SUMMIT Opening Keynote - Damn The Torpedos: Bravery as a Strategy 7:15 AM Pacific | 8:15 AM Mountain | 9:15 AM Central | 10:15 AM Eastern | 11:15 AM Atlantic | 11:45 AM NL Anne De Aragon Vice President and Country Manager Pivoting Your Business in Challenging Times 8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 12 PM Atlantic | 12:30 PM NL Linda Hoang Social Media Strategist TikTok Strategy for Brands Jake Surrey Head of Digital, North America How to Assess the Viability of Your Paid Media Campaigns from the Outset David Cooper Digital Marketing Consultant Michelle Slater Head of Business Marketing Brand communications in times of crisis 9:15 AM Pacific | 10:15 AM Mountain | 11:15 AM Central | 12:15 PM Eastern | 1:15 PM Atlantic | 1:45 PM NL Usman Tahir Jutt President and CEO Showing authenticity to your community: How brands can make a difference. Julie Evans VP, Media Director Media in Macro: Consumer Trends in the Changing World of Media Cordell Vos Senior Media Strategist Transitioning from COVID Communications to the New Abnormal 10:45 AM Pacific | 11:45 AM Mountain | 12:45 PM Central | 1:45 PM Eastern | 2:45 PM Atlantic | 3:15 PM NL Jessica Fralick Account Director Duncan Blair Director of Marketing ROAS is Garbage Return on Engagement: Lessons From Two Years of Social Media Activations Adam Rozenhart Director of Story Tyler Butler Senior Manager, Story Matthew Carpenter-Arevalo CEO & Co-Founder Digital Marketing 101: What You Should be Doing Right Now 9:45 AM Pacific | 10:45 AM Mountain | 11:45 AM Central | 12:45 PM Eastern | 1:45 PM Atlantic | 2:15 PM NL Jayson Oertel Social Strategy, Professional Film & Video Above the Noise: How to Navigate the Content Marketplace to Build Your Brand Jerrid Grimm Co-Founder The Science of Storytelling Beverley Theresa Social Media Strategist Email Marketing - More Than Boring Newsletters 10:15 AM Pacific | 11:15 AM Mountain | 12:15 PM Central | 1:15 PM Eastern | 2:15 PM Atlantic | 2:45 PM NL Tom Doulos VP, Customer Experience Navigating and Controlling Your Online Reputation with Customer Reviews in Mind Dave Taylor Co-Founder Leveraging actionable data in a digital ad campaign Amber Craig Chief Marketing Officer Brand Building Through Community Connection 8:30 AM Pacific | 9:30 AM Mountain | 10:30 AM Central | 11:30 AM Eastern | 12:30 PM Atlantic | 1 PM NL Darian Kovacs Prinicipal and Director of Strategy INCITEs into Impactful Marketing Catherine Henry Marketing Manager Claire Leighton Sr. Search Strategist Supercharge Your YouTube Performance with Search Optimization Daniel MacPhee Search Strategist Networking Break 9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 1 PM Atlantic | 1:30 PM NL Location Time Stage Networking Networking Sessions Sessions Sessions Sessions Sessions Sessions

Conference Schedule · 2020-06-10 · Social Strategy, Professional Film & Video Above the Noise: How to Navigate the Content Marketplace to Build Your Brand Jerrid Grimm Co-Founder

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Page 1: Conference Schedule · 2020-06-10 · Social Strategy, Professional Film & Video Above the Noise: How to Navigate the Content Marketplace to Build Your Brand Jerrid Grimm Co-Founder

Pre-Conference Networking

Terry O'ReillyFounder

Conference ScheduleLive Across Canada - June 11, 2020

7 AM Pacific | 8 AM Mountain | 9 AM Central | 10 AM Eastern | 11 AM Atlantic | 11:30 AM NL

SUMMIT

Opening Keynote - Damn The Torpedos: Bravery as a Strategy

7:15 AM Pacific | 8:15 AM Mountain | 9:15 AM Central | 10:15 AM Eastern | 11:15 AM Atlantic | 11:45 AM NL

Anne De AragonVice President and CountryManager

Pivoting Your Business in Challenging Times

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 12 PM Atlantic | 12:30 PM NL

Linda HoangSocial Media Strategist

TikTok Strategy for Brands

Jake SurreyHead of Digital, North America

How to Assess the Viability of Your Paid MediaCampaigns from the Outset

David CooperDigital Marketing Consultant

Michelle SlaterHead of Business Marketing

Brand communications in times of crisis

9:15 AM Pacific | 10:15 AM Mountain | 11:15 AM Central | 12:15 PM Eastern | 1:15 PM Atlantic | 1:45 PM NL

Usman Tahir JuttPresident and CEO

Showing authenticity to your community:How brands can make a di�erence.

Julie EvansVP, Media Director

Media in Macro: Consumer Trends in theChanging World of Media

Cordell VosSenior Media Strategist

Transitioning from COVID Communications tothe New Abnormal

10:45 AM Pacific | 11:45 AM Mountain | 12:45 PM Central | 1:45 PM Eastern | 2:45 PM Atlantic | 3:15 PM NL

Jessica FralickAccount Director

Duncan BlairDirector of Marketing

ROAS is GarbageReturn on Engagement: Lessons From TwoYears of Social Media Activations

Adam RozenhartDirector of Story

Tyler ButlerSenior Manager, Story

Matthew Carpenter-ArevaloCEO & Co-Founder

Digital Marketing 101: What You Should be DoingRight Now

9:45 AM Pacific | 10:45 AM Mountain | 11:45 AM Central | 12:45 PM Eastern | 1:45 PM Atlantic | 2:15 PM NL

Jayson Oertel

Social Strategy, Professional Film & Video

Above the Noise: How to Navigate the ContentMarketplace to Build Your Brand

Jerrid GrimmCo-Founder

The Science of Storytelling

Beverley TheresaSocial Media Strategist

Email Marketing - More Than Boring Newsletters

10:15 AM Pacific | 11:15 AM Mountain | 12:15 PM Central | 1:15 PM Eastern | 2:15 PM Atlantic | 2:45 PM NL

Tom DoulosVP, Customer Experience

Navigating and Controlling Your Online Reputationwith Customer Reviews in Mind

Dave TaylorCo-Founder

Leveraging actionable data in a digital adcampaign

Amber CraigChief Marketing O�cer

Brand Building Through Community Connection

8:30 AM Pacific | 9:30 AM Mountain | 10:30 AM Central | 11:30 AM Eastern | 12:30 PM Atlantic | 1 PM NL

Darian KovacsPrinicipal and Director of Strategy

INCITEs into Impactful Marketing

Catherine HenryMarketing Manager

Claire LeightonSr. Search Strategist

Supercharge Your YouTube Performance withSearch Optimization

Daniel MacPheeSearch Strategist

Networking Break 9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 1 PM Atlantic | 1:30 PM NL

Location Time

Stage

Networking

Networking

Sessions

Sessions

Sessions

Sessions

Sessions

Sessions

Page 2: Conference Schedule · 2020-06-10 · Social Strategy, Professional Film & Video Above the Noise: How to Navigate the Content Marketplace to Build Your Brand Jerrid Grimm Co-Founder

Eric YeungFounder

Panel: Social Media Success for Your Start-Up andSmall Business

12:30 PM Pacific | 1:30 PM Mountain | 2:30 PM Central | 3:30 PM Eastern | 4:30 PM Atlantic | 5 PM NL

Terry RockPresident & CEO

Shanika AbeysingheFounder

Je� LancasterAgency Lead, North America

All-Weather Marketing: How To Weather TheStorm And Win Market Share

Kate LeadbeaterVP Digital

A Brave New World: Digital Acceleration andWhat it Means for Marketers

Diana LuuHead of Marketing SolutionsCanada and Business Services

Susan CharlesBrand Strategy Lead

Tell Your Brand's Story

1 PM Pacific | 2 PM Mountain | 3 PM Central | 4 PM Eastern | 5 PM Atlantic | 5:30 PM NL

Zain VeljiVP Strategy

The Psychology of Digital Marketing

Doug Van SpronsenPartner

How to Find, Nurture, and Build ClientRelationships

Networking Break 11:45 AM Pacific | 12:45 PM Mountain | 1:45 PM Central | 2:45 PM Eastern | 3:45 PM Atlantic | 4:15 PM NL

Networking 1:45 PM Pacific | 2:45 PM Mountain | 3:45 PM Central | 4:45 PM Eastern | 5:45 PM Atlantic | 6:15 PM NL

Arlene DickinsonGeneral Partner

Ask Arlene Anything

12:00 PM Pacific | 1:00 PM Mountain | 2:00 PM Central | 3:00 PM Eastern | 4:00 PM Atlantic | 4:30 PM NL

1:30 PM Pacific | 2:30 PM Mountain | 3:30 PM Central | 4:30 PM Eastern | 5:30 PM Atlantic | 6 PM NL

The Ultimate Half-Time Show - Presented by ATB

11:15 AM Pacific | 12:15 PM Mountain | 1:15 PM Central | 2:15 PM Eastern | 3:15 PM Atlantic | 3:45 PM NL

Summit Summary & Prize Draws

Our Partners Win Prizes Throughout the Day

Need help or have a question? For a faster response, text us at: (587) 400-7809(Note: this number does not accept phone calls, text only)

The more you participate and attend sessions, the more chances you'll have to win prizes. Available prizes include:

Phillips Hue Play Starter Kit ($199 value)

Google Nest Hub ($100 value)

Best Buy $100 Gift Card

Netflix $50 Gift Card

Amazon $100 Gift Card

Amazon Fire HD 8 Tablet ($110 value)

Righteous Gelato Six-pack ($72 value)

Location Time

Networking

Networking

Stage

Stage

Stage

Sessions

Sessions