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January 9-13, 2015* Anaheim Convention Center , Anaheim, CA 2015 CONFERENCE &TRADE SHOW EXHIBITOR PROSPECTUS * Education Program begins January 9, Marketplace opens January 10. www.craftandhobby.org/chashow # C H A S h o w EXHIBITOR PROSPECTUS

CONFERENCE TRADE SHOWPublicize your at-Show specials to attendees pre-Show and onsite. Show Directory Listing (Print and Online) Get on attendees’ must see list! Include your latest

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Page 1: CONFERENCE TRADE SHOWPublicize your at-Show specials to attendees pre-Show and onsite. Show Directory Listing (Print and Online) Get on attendees’ must see list! Include your latest

January 9-13, 2015* Anaheim Convention Center, Anaheim, CA

2015CONFERENCE&TRADE SHOW

EXHIBITOR PROSPECTUS

* Education Program begins January 9, Marketplace opens January 10.

www.craftandhobby.org/chashow

#CHAShow

EXHIBITOR PROSPECTUS

Page 2: CONFERENCE TRADE SHOWPublicize your at-Show specials to attendees pre-Show and onsite. Show Directory Listing (Print and Online) Get on attendees’ must see list! Include your latest

Create-n-Connect Conference & Trade Show

Here are some highlights of the valuable opportunities for business success you’ll experience at the CHA 2015 Conference & Trade Show:

• Buyer Power Hours allow you to meet with qualified buyers from all over the world during specific Marketplace (formerly called the Show floor) hours to maximize the quality time you have with buyers. • The New Products Program shines the spotlight on your new product launches through special media and buyer events, giving your products industry-wide recognition and media attention.

• The Block Party along with other mixers and meetings, allows you to make valuable business connections by networking with industry professionals. Give yourself a chance to unwind and have some fun with your peers while enjoying some delicious food in a casual, entertaining atmosphere!

• International Programs & Events help you welcome buyers from abroad. From travel discounts to an International Pavilion and more, we’ll roll out the red carpet for our global attendees to spend their money on your new and exciting products, expanding your customer base and putting you face-to-face with hundreds of customers you may not have met otherwise.

• The Foundation Gala puts you in the driver’s seat of helping shape CHA advocacy efforts to increase awareness about the importance and value of creativity in consumer’s lives.

CHA is committed to making this Conference and Trade Show a valuable tool for success to kick off your New Year and help create your future in the creative industry. Feel free to contact any CHA staff member with questions or contact me directly at 201-835-1201 or at [email protected].

On behalf of the entire CHA staff, we look forward to seeing you in Anaheim!

Cheers,

Andrej Suskavcevic President & CEO Craft & Hobby Association

Welcome!Business success depends on building on the past and looking toward the future. As the creative marketplace changes, CHA is your partner in not just preparing for, but in creating the future of your business. Exhibiting at the upcoming CHA 2015 Conference & Trade Show helps you achieve significant results now while helping to impact the future of the marketplace. From showcasing your products to networking with other industry professionals and doing business face-to-face with buyers from all over the world, Show particiption will be one of your most valuable tools for success.

2015CONFERENCE&TRADE SHOW

201.835.1200 • [email protected]

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Meet the BuyersOver 4,000 buyers representing more than 2,500 stores, chains and online retailers come to the CHA Conference & Trade Show every year seeking the innovative products and valuable partnerships that will grow their business, attract new crafters, and excite their current customers. It’s time to show them what you’ve got!

WHERE ARE THEY FROM...

WHO THEY REPRESENT...Valuable buyers from all over the world, throughout the creative industry attend the CHA Conference & Trade Show. Be sure you’re there to showcase your products and take advantage of the face-to-face interactions!

1%

5%

9%

1%

7%

2%

6%

9%

40%

International = 20%

WHY THEY COME...This Show is your connection to serious buyers and decision makers who are there to evaluate products and place orders.

• 96% come to see new products

• 81% come to find new suppliers/manufacturers

• 77% come to learn about new crafting ideas/techniques

• 73% place an order/make a purchase within 2 mo. of the Show (data source: CHA 2013 Winter Post-Show Survey)

A.C. MooreAmazon.comArchiver’s Barnes & NobleBen Franklin CraftsCrafters HomeHobby LobbyHome DepotHome Shopping Network (HSN)International Distributors

Jo-Ann Stores, Inc.Michaels Stores Inc.Notions Marketing Corp.Paper SourceShutterflySierra PacificTargetToys R UsWalmart (Canada)2,500+ Independent Retail Stores & 100+ Distributors

2015CONFERENCE&TRADE SHOW

3www.craftandhobby.org/chashow

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Create-n-Connect Conference & Trade Show

Your exhibiting investment includes these marketing tools that will maximize your visibility on and off the Show floor:

Gain Exposure

Exhibitor-Sponsored Workshop Program Increase your booth traffic and sales by providing in-depth, hands-on education on the Show floor! Contact [email protected]

for more information and pricing.

GETTING THE WORD OUTCHA’s comprehensive promotional campaign is designed to deliver the buyers for Show exhibitors. • Eye-catching direct mail targeting brick & mortar retailers, online retailers, distributors and other buyers. • Informative website featuring online registration, event updates, exhibitor and product searches, travel information and more. • Targeted emails delivered straight to the inboxes of your customers and prospective buyers. • Public relations and media plan focused on drawing local and national media coverage.

Virtual Press Room An easy way for members of the

press to access your company and product information.

Matchmaking program that connects you with attendees – before the Show – whose product interests match the products and services you provide.

New & Improved

Show Specials & Door-busters

Publicize your at-Show specials to attendees pre-Show and onsite.

Show Directory Listing (Print and Online)

Get on attendees’ must see list! Include your latest product information, images, brochures and videos.

Show Floor Map An attendee must have for

navigating the Show to find the elusive new partner.

2015CONFERENCE&TRADE SHOW

201.835.1200 • [email protected]

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Fees For 18” x 18” x 18” space

Member Exhibitor Non-Member Exhibitor $250 $750

SHOWCASE YOUR NEW PRODUCTSThe Craft & Hobby Association has created an exciting way for you to feature your new products during the CHA 2015 Conference & Trade Show. Participating exhibitors will be provided with a prime opportunity to display their “latest and greatest” to prospective buyers and media before and during the Show!

Every participating exhibitor who enters their product/product line(s) will receive:

• An 18”x18”x18” space in the New Products Showcase on the Show floor (formerly the Innovations Showcase)

• Significant publicity outreach and online/social media coverage

• Product consideration for inclusion in a VIP Media and Buyer Event selected by a panel of industry and media experts/judges

Note: 100 display units are available and will be filled on a first-come, first-served basis

Gain Exposure

For more details and to submit your product visit www.craftandhobby.org/newproducts or contact Tina Mercardo at

201.835.1226 or email [email protected].

Deadline For SubmissionsNovember 29, 2014 to reserve your space in the New Products Showcase.

Limited to 100 submissions.

2015CONFERENCE&TRADE SHOW

5www.craftandhobby.org/chashow

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Sponsorship Opportunities

Member**

Show Lanyard* - Watch your logo and message tour the exhibits and events on the neck of thousands of buyers.

Show Tote Bag* - This popular item is available at registration free of charge for all Mega Show attendees. Take advantage of this opportunity to have your message travel the Mega Show floor and beyond.

$8,000 (exclusive

sponsorship)

$8,000 (exclusive

sponsorship)

$1,000

$750

$2,000

$5,000(exclusive

sponsorship)

Show Tote Bag Flyer Insert* - Insert your flyer into the Mega Show Tote Bag and get your information in front of attendees before they ever enter the hall!

Exhibit Hall Carpet Tiles - Get noticed! Tiles are 5’ x 5’ full color carpet squares complete with your custom graphics.

* Production Costs Not Included

Show Floor Map/ Call Outs - The Show Floor Map is one of the easiest ways to navigate the Mega Show floor! Your company name, booth number and logo will be included on the map and your ad will be highlighted in the surrounding panels.

Badge Holder Insert* - Insert your message into every badge holder! Get maximum exposure and guarantee traffic – make the insert a coupon to trade in at your booth for samples or gifts!

**Contact Nadine Schwartz for non-member pricing.

More Sponsorship opportunities are available online at www.craftandhobby.org/Sponsorship.

Looking for a different opportunity to get exposure? Are you unable to exhibit but still want to participate? We can create a custom package designed around your goals, needs and budget! Contact our Sales Team for additional opportunities and more information on building your perfect package. Nadine Schwartz, Director of Sales • 201-835-1203 • [email protected] Cennimo, Operations Coordinator • 201-835-1217 • [email protected]

2015CONFERENCE&TRADE SHOW

CHOOSE FROM A VARIETY OF SPONSORSHIP PACKAGES. WE’LL WORK WITH YOU TO CUSTOMIZE A PACKAGE THAT MEETS YOUR NEEDS, WORKS WITHIN YOUR BUDGET AND EXCEEDS YOUR EXPECTATIONS.

All sponsorships include: • Company name and logo listing on sponsorship page of Show website • Highlighted listing within the online Exhibitor Directory • Sponsorship badge ribbon for your booth staff • Sponsorship acknowledgement in printed Show Directory • Company name and logo displayed on Show signage • Recognition in Spring 2015 issue of Craft Industry Today magazine • Sponsorship acknowledgement in promotional 2015 Show mailings* • Earn 2 bonus priority points for every $1,000 spent on sponsorships*

*listing or acknowledgement is dependent on space available

201.835.1200 • [email protected]

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Testimonials

The CHA Trade Shows have been invaluable. We have been able to grow our business and introduce our brand to new buyers. These Shows are a fantastic place to actually see those that you work with face to face. Nothing is better than that!

– Kelly Marie Alvarez, Lawn Fawn

Testimonials

At Tombow, we recognize the importance to exhibit with CHA. This is not just a place to showcase, CHA has been our strategic partner for many years now. Not just an expense but an investment well made, as we continuously see the value when we meet new potential national and international customers at the show, and even more so when our customers become our fans. And perhaps CHA will not be possible without the great support and proactive approach of their staff, willing to do anything to make our time at CHA worth it and successful.

– Sonia Viteri, Tombow

We thoroughly enjoy building an incredibly creative booth and welcoming buyer after buyer into our booth to experience our world of creativity. The ability to reach so many buyers from so many different organizations within four days is unmatched.

– Valerie Marderosian, iLoveToCreate

We participate at the CHA Show because it provides energy to our industry and we need to support the industry!

- Matthew Lanoy, BoBunny

2015CONFERENCE&TRADE SHOW

7www.craftandhobby.org/chashow

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Booth Costs/General Info

*Private Appointment Hours: 7:30am – 9:00am: Exhibitors may invite attendees of all badge types to visit the hall prior to official hall opening provided they meet the attendee at the exhibit hall main entrance and escort the attendee to their booth, then return them to the entrance after the meeting. Private Appointment Hours are NOT available on Saturday, Jan 11.

CHA MEMBERS RECEIVE SIGNIFICANT DISCOUNTS FOR EXHIBITING. JOIN CHA AND RECEIVE 40% OFF YOUR BOOTH PRICE. VISIT WWW.CRAFTANDHOBBY.ORG TO DISCOVER OTHER MEMBER BENEFITS AND DISCOUNTS.

Exhibit Booth PricingStandard Booth

$3,195CHA Member Price

$1,895

• 8’ blue pipe-and-drape back wall • 8’ blue pipe-and-drape side walls • Standard 44” x 7” ID sign• Four (4) complimentary exhibitor badges• Free booth vacuuming on opening morning

• Listing in Online Exhibitor Directory• Listing in Printed Show Directory• Access to Exhibitor Success & ROI Center• Access to ShowBiz Connections™

WHAT’S INCLUDED IN BOOTH

BONUS BOOTH Take advantage of the CHA Bonus Booth offer. Highlight a new product or favorite line, create demo-only creative areas or use it as an extra meeting space. CHA Bonus Booths are a cost-effective way to increase your exposure and enhance your presence at the Show. Increase your booth size from your last CHA Winter Show, and get additional 10’x10’ booths for ONLY $400! That’s a savings of $1,495!*

*Will be honored for 2 years.

EXHIBITOR SCHEDULEExhibitor Move-In:Wednesday, January 7: 8:00am – 4:30pmThursday, January 8: 8:00am – 4:30pmFriday, January 9: 8:00am – 4:30pm

Show Days/Hours: Saturday, January 10: 10:00am – 5:00pm Sunday, January 11*: 9:00am – 5:00pm Monday, January 12*: 9:00am – 5:00pmTuesday, January 13*: 9:00am – 2:00pm

Exhibitor Move-Out: Tuesday, January 13: 2:00pm – 10:00pm Wednesday, January 14: 8:00am – 12 Noon

Reserve Your Booth Space Today! Contact: Nadine Schwartz • Director of Sales • 201-835-1217• [email protected] Donna Cennimo •Operations Coordinator • [email protected]

Buyer Power Hours: 9:00am – 11:00am: Attendee access granted to Buyers, Distributors, Manufac-turer Reps and Media only. All other attendees may access the hall beginning at 11:00 am on Sunday, Jan. 11 and Monday, Jan. 12.

2015CONFERENCE&TRADE SHOW

201.835.1200 • [email protected]

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Why Trade Shows?THE POWER OF FACE-TO-FACE CONTACTHow important is face-to-face contact in acquiring NEW clients?How important is face-to-face contact in keeping EXISTING clients?Is your sales team finding it easier or harder to get face time with craft industry buyers in the field?

Research provided by Center for Exhibition Industry Research. Methodology: Data was collected through independent surveys by Exhibit Surveys Inc of over 50 exhibitions with 1,000 – 15,000 attendees

TRADE SHOWS ARE COST EFFECTIVE:

TRADE SHOWS SUPPLY NEW PROSPECTS:Trade Shows deliver a high level of qualified, yet unknown buyers who represent potential new customers or new business.

On average, meeting a prospective customer at an exhibition versus in the field saves an organization

$943!

How much does it cost to make a face-to-face contact with a potential customer?

At a Trade Show:

COST INCLUDES:Exhibit space,

booth construction, transportation,

sales staff, travel & entertainment

Field Prospecting:

COST INCLUDES:The $596 cost of

contacting the prospect in the field and the $443 to

identify the prospect prior to first sales call.

$96 $1039

TRADE SHOWS INCREASE BRAND AWARENESS AND MARKET SHARE:In a recent study, 2,500 sales and marketing managers were asked to gauge the non-monetary value of their trade show program:

Exhibitions increase Brand Recognition and

Product Loyalty

Exhibitions assist in gaining new and retaining

existing market share

67%

61%39%Potential new

business/customersamong qualified

attendees

63%

2015CONFERENCE&TRADE SHOW

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Create-n-Connect Conference & Trade Show

WE GUARANTEE YOUR SATISFACTION OR YOUR MONEY BACK! At CHA, it’s our job to ensure that you have a successful Show. That’s what the Exhibitor Sales Guarantee is all about.

Participation is the key to success. We’ll provide you with a plan for a successful, profitable Show. If you are not satisfied with your Show results, we’ll give you your money back*!

The guarantee is simple, achievable and effective! Just follow the CHA Steps to a Successful Show:

Before the Show: • Present three (3) written goals and participate in an individual phone consultation with your CHA Sales Team • Create your online and print Show Directory Listing (FREE) • Use ShowBiz Connections™ - our FREE matching software - to invite attendees to your booth (FREE) • Post a press release or press kit to the Virtual Press Room (FREE) • Offer an Exhibitor Show Special – CHA will advertise it for you (FREE) • Invite your customers and prospects to the Show to see you

At the Show: • Man your booth during all Show hours • Attend at least one Networking Event • Attend at least one FREE Business Seminar

After the Show: • Follow-up on all leads from the Show

SO EASY! SATISFACTION IS GUARANTEED OR YOUR MONEY BACK!

Sales Guarantee

*CHA’s Exhibitor Sales Guarantee is reserved for current exhibitors in good standing who adhere to the rules and regulations outlined in the Exhibit Contract, Exhibitor Services Manual and follow all of the program steps listed above. Claims must be made in writing and received within 30 days of the last day of the Show via email or post. All claims are subject to review and approval at sole discretion of CHA. Money back is limited to the cost of the booth space contracted and paid for by the exhibitor. Program may not be traded, assigned, sold or otherwise transferred to any other party.

Questions? Contact your CHA Sales Team:Nadine Schwartz, Director of Sales • 201-835-1203 • [email protected] Cennimo, Operations Coordinator • 201-835-1217 • [email protected]

2015CONFERENCE&TRADE SHOW

201.835.1200 • [email protected]

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Which is most important? Check one: � Corner booth (10’ x 20’ minimum) � Location (forfeiting corners) � Proximity* to companies listed Companies we do NOT want to be near*:

Companies we WOULD like to be near*:

*Proximity cannot be guaranteed Please provide additional placement criteria on

a separate page if necessary.

Booth Dimensions:

X = Horizontal Vertical Total Sq. Ft.

Configuration: � Linear – no corner/exposed side � Corner (10’ x 20’ minimum) � Island (20’ x 20’ minimum) � Peninsula (20’ x 20’ minimum)

Product Concentration: � Art Materials & Framing � Fabric/Quilting/Needlecrafts � General Crafts � Scrapbooking & Paper Crafts � Pavilion ___________ (this is a section) Preferred Location(s): Location is not guaranteed. Endcaps are not permitted. Corners are reserved for 10’ x 20’ booths or larger. 1. __________________ 3.__________________

2. __________________ 4.__________________

COMPLETE ALL SECTIONS OF THIS CONTRACT AND RETURN WITH PAYMENT TO: Craft & Hobby Association ● 319 East 54th Street ● Elmwood Park, NJ 07407 ● Fax: 201-797-0657

CHA MEMBERS SAVE 40%

2015 TRADE SHOW EXHIBIT SPACE CONTRACT

Anaheim Convention Center � Anaheim, CA � Jan. 10 – 13, 2015

This contract for Exhibitors who have participated in a CHA Trade Show in the past. For New Exhibitors, please use NEW Exhibitor contract.

EXHIBITING COMPANY

Company Division

Address

City State Zip Country

Contact Title

Tel Ext. Fax

Email Website

Onsite Contact Mobile

EXHIBIT SPACE PREFERENCES (BOOTH EXHIBITS ONLY)

SPACE COST QTY Rate Member Rate TOTAL

TABLE – TOP

$1,495 $900 $

STANDARD BOOTH (price per 10’ x 10’) *Member price: $1,795 if received on/before April 15, 2014 with 10% deposit.

$3,195 $1,895* $

PREMIUMS (Additional Charge Per)

CORNER (10’ x 20’ minimum)

Linear booth may add ONE corner For peninsula booths add TWO corners For island booths add FOUR corners

$350 $350 $

BONUS BOOTH – see details on right

N/A $400 $

AMOUNT OF PAYMENT ENCLOSED Minimum 50% for Booth Exhibits. Full payment required for Table-Top Space.

$

PAYMENT TERMS Contracts received on or before April 15, must be accompanied by 10% deposit; second deposit of 40% due by June 30, and final payment due by October 3, 2014. Contracts received between April 16 and October 2, must be accompanied by 50% deposit; with final balance due October 3. Contracts received after October 3, 2014 must be accompanied by full payment.

See reverse side for full terms and schedule.

CHA USE ONLY

RCVD________________

ID#

POINTS ________

DEP AMT $

DEP TYPE_______________

MKTG CODE

PRIORITY POINTS

Deadline: Tuesday, June 30, 2014 Previous exhibitors must return Contract and Deposit by June 30, for Priority Point Positioning. Thereafter, New Exhibitors, Non-Members and late Contracts are assigned based on Date and Time received at CHA’s discretion. EXHIBITOR AGREEMENT

Signature ____________________________________ Date _______________

The above signed hereby (Signer) applies for exhibit space at the CHA 2015 Trade Show and is authorized to complete this Contract on behalf of the company listed above. The Signer agrees to abide by the terms and conditions of the trade show listed on back of this contract, on the CHA website, and all rules and regulations contained in the Exhibitor Service Manual, including those set by CHA, its vendors and venues of choice. The Signer understands and accepts that Show Management will use its best efforts to locate display in accordance with exhibitor’s listed preferences, but it may not be possible based on exhibitor’s priority points, type of display, and overall space demands. Final booth placement and floor layout is subject to change without notice or penalty and is done at the sole discretion of CHA Show management.

EXHIBIT SPACE COST & RESERVATION BONUS BOOTH(S)

To qualify for Bonus Booth(s) company must be a CHA Member and must have exhibited in a previous CHA Show. Bonus Booth pricing applies to any booth space which is an increase from base size. Base size is the total square footage company contracted at last CHA Show in which they exhibited, including any bonus space purchased.

Example: Last Show in which company exhibited was in a 10’ x 30’ (3 booths); Company contracts a 10’ x 40’ (4 booths) for CHA 2015; Exhibitor to pay full listed price on 3 booths, with Bonus Booth price applied to the 1 added booth.

Bonus Booth price will be honored for TWO consecutive years. Base size for second year will be the base size used for first year bonus booths were applied.

EARLY BIRD BONUS! Sign up on or before April 15 and save $100 off each Standard Booth!

Early Bird booth contracts can be secured with a 10% deposit.

Anaheim Convention Center • Anaheim, CA • Jan. 10 – 13, 2015

EPM

This contract is for Exhibitors who have participated in a past CHA Trade Show. For New Exhibitors, please use the NEW Exhibitor contract.

11

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2015 TRADE SHOW RULES & REGULATIONS SUMMARY The words “Association” or “CHA” shall mean the Craft & Hobby Association.

The word “Exhibitor” shall mean the undersigned of this Contract, and his/her employees.

1. WHO MAY EXHIBIT: Exhibitors may be a current CHA member from one of the following Supplier membership sections: A) Manufacturers/Importers of craft/hobby supplies or products which can be used in the creation of craft/hobby products; B) Distributors of branded craft/hobby supplies or products (branded products exhibited from non-member suppliers is not permitted); C) Consumer Publishers and other Media and/or Trade Publishers of newsletters, blogs, periodicals, and books; D) Service Providers of B2B services; or, may be a qualified Non-Member Exhibitor, as determined by CHA. 2. USE OF EXHIBIT SPACE: Exhibitors shall not be permitted to assign, sublet, or share the whole, or any part of the space contracted, unless they are divisions of the same company and as such may be approved by CHA. Exhibitors may not permit employees of non-exhibiting companies to use their booth for any purpose, except as may be approved by CHA. Exhibitors shall have a minimum of 51% of their booth’s display devoted to craft/hobby products or services. Exhibitors agree to staff their booths at all times during the Exposition hours. All exhibits/displays will be in the Anaheim Convention Center only. Exhibits, displays, demonstrations, etc. are not permitted outside of the Anaheim Convention Center anywhere, including hotels and other meeting or housing venues. 3. PAYMENT: Checks must be drawn on a U.S. financial institution, paid in U.S. dollars, and made payable to Craft & Hobby Association. For credit card payments submit the CHA Credit Card Authorization Form. Contracts received without payment will not be processed.

• Contracts received on or before April 15, 2014 will receive Early Bird pricing and must be accompanied with 10% deposit; second deposit of 40% due by June 30, 2014 and final payment due by October 3, 2014.

• Contracts received April 16 - October 2, 2014 must be accompanied by 50% payment; with final balance due by October 3, 2014.

• Contracts received after October 3, 2014 must be accompanied by full payment.

Any exhibit space fees or member dues not fully paid by October 3 may result in loss of booth space and/or termination of the agreement by CHA and CHA shall be entitled to retain the full amount of any amount deposited. No transfer of fees will be made to other registration fees or CHA meetings and exhibitor may not book any future event while any amount for a past event is owed to CHA. 4. CANCELLATION OF EXHIBIT SPACE: Should Exhibitor be unable to occupy the space contracted, CHA must be immediately notified in writing. If cancellation is received by Friday, October 3, 2014, CHA shall retain 50% of the total space cost. If cancellation is received after October 3, CHA shall retain 100% of the total space cost. Exhibitor agrees payments as outlined above are to be retained by CHA and that Exhibitor is legally obligated to remit any unpaid balance for such space. If an Exhibitor is entitled to a refund for cancelled space, it will be mailed approximately four weeks after the close of the show. Space not occupied by the time designated by CHA will be forfeited by exhibitor and may be resold, reassigned or used by CHA without refund. In the event CHA cancels the Event due to terrorist activity, fire, strike or other circumstances beyond CHA’s control, full refund of the exhibit rental fees will be made which is the limit and extent of CHA’s liability to exhibitor for cancellation and CHA assumes no other liability. 5. REDUCTION OF EXHIBIT SPACE: Notification dates and percentages of penalty fees are the same as for cancelling exhibit space (see above paragraph). Penalty fees are assessed on the amount of the reduced space. 6. ASSIGNMENT OF SPACE: Exhibitors may reserve as many booths as they wish. Corner booths are reserved for companies contracting a minimum of 10’ x 20’ and that pay the premium rate. Booth space for previous CHA exhibitors is assigned according to a priority point system, when contract is received by Tuesday, June 30. Exhibit space for New Exhibitors, Non-Members and late contracts, is assigned on a first-come, first-serve basis based on Date/Time received. CHA will make every effort to accommodate requests,

however, guarantees cannot be made and CHA shall have sole discretion as to the placement of booth. Priority Point System: CHA Member Exhibitors earn six (6) points for each Winter Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Non-Member Exhibitors earn three (3) points for each Winter Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Points are cumulative, and will continue to build each year the company exhibits; however, non-member’s points are not available for use until company becomes a CHA Member. In the event of a priority point tie between companies, placement will be determined by: 1) booth size contracted; and 2) date/time received in CHA Office. In the event of company merger, the new entity assumes the larger of the Priority Point amounts, but does not combine the amounts of the singular companies. If a company becomes a subsidiary that company uses the Priority Points number of the parent company be it higher or lower than the company’s original number. 7. CHILDREN & MINORS POLICY: No one under the age of 18 is permitted on the Exhibit Hall floor at any time; this includes babes-in-arms/infants. Exceptions to this policy may be granted for minors involved in the trade and for whom documentation of legal involvement in the business can be supplied and verified. Infants whose primary caretaker is working a booth may also be granted an exception. Exceptions must be requested in writing. Any minor granted an exception will be allowed supervised access during posted open show hours only. Infants must be restricted to the booth at all times, except entrance and exit from the hall, which must be done directly and the infant must be carried at all times. All playpen style items must be out of attendee view. No strollers are permitted at any time. 8. RESPONSIBILITY: Exhibitor is responsible for reviewing and complying with all rules and regulations set forth in the Exhibitor Service Manual. If the Exhibitor fails to comply in any respect with the terms and conditions set forth in the Exhibitor Services Manual, CHA shall have the right, without notice to execute the following: A) For violations of display rules – eliminate all trade show points earned for the current year; and B) For other show violations – refuse exhibiting privileges. 9. LIABILITY: The Exhibitor releases CHA from any and all claims of every sort it may have against CHA based upon, arising out of, or in connection with Exhibitor’s occupancy and use of the Trade Show premises, or any action or inaction of any nature of CHA in conjunction with or related to the Trade Show, including, but not limited to: loss; theft; damage; destruction; or delay or non-delivery of goods, display materials and other effects; any injury to Exhibitor, its employees, agents, representatives or guests while on the Trade Show premises; any damage to Exhibitor’s business by reason of the failure to provide space for the exhibit or removal of exhibit; failure to hold the Trade Show as scheduled. 10. INDEMNIFICATION: Exhibitor agrees to indemnify and hold CHA and its directors, officers, employees, agents and members, harmless with respect to any and all claims, losses, damages, liabilities, judgments, or settlements, including reasonable attorney’s fees, costs, and other expenses incurred by CHA arising or related to: (i) the violation or breach of any term or condition of the agreement between the parties or any of the Trade Show Rules & Regulations by the Exhibitor, its employees and agents; (ii) any activities, including copyright infringement, defamation, or slanderous content, conducted by the Exhibitor during the Trade Show; or (iii) negligent acts or gross misconduct of the Exhibitor while in attendance at the Trade Show. The rights and responsibilities established in this paragraph shall survive indefinitely the termination of the Agreement. 11. CHOICE OF LAW: This Agreement will be governed by and construed in accordance with the laws of the State of New Jersey. The parties hereby consent to the exercise of exclusive jurisdiction by the state or federal courts in the State of New Jersey for any claim relating to the enforcement of, or any rights under, this Agreement.

View the Rules & Regulations in their entirety in the Exhibitor Service Manual at www.craftandhobby.org/ESM

COMPLETE ALL SECTIONS OF THIS CONTRACT AND RETURN WITH PAYMENT TO: Craft & Hobby Association ● 319 East 54th Street ● Elmwood Park, NJ 07407 ● Fax: 201-797-0657

12

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CREDIT CARD CHARGE AUTHORIZATION FORM

Print or Type All Information

Complete this form if you wish to pay by credit card for any of the items listed below

EXHIBITING COMPANY COMPANY NAME CHA ID# (if known)

CREDIT CARD INFORMATION

CHOOSE ONE: � MasterCard � VISA � American Express � Discover

THIS CARD IS: � Corporate � Personal � Debit ACCOUNT NUMBER SECURITY (CCV) CODE EXPIRATION DATE CARDHOLDER’S NAME (PLEASE PRINT)

COMPANY NAME (IF CORPORATE CARD)

CARDHOLDER’S BILLING ADDRESS

ADDRESS CITY STATE ZIP COUNTRY TEL: EXT: FAX:

CHA is authorized to charge the above listed credit card for the following expenses:

� Exhibit Space – 10% Deposit – for Early Bird Contracts � Exhibit Space – Early Bird 2nd Payment (40%) when due � Exhibit Space – 50% Deposit � Exhibit Space – Final Payment (50%) when due � Exhibit Space – Full Payment to be charged at now � Membership Dues (mandatory for Member rate if not previously paid)

� Deposit charged is based on schedule outlined in Exhibit Space Contract’s “Payment” paragraph.

� Balances for Exhibit Space not paid by deadlines outlined in that “Payment” paragraph will be automatically charged to this credit card.

CARDHOLDER’S SIGNATURE DATE

COMPLETE AND RETURN TO:

Craft & Hobby Association � 319 East 54th Street � Elmwood Park, NJ 07407 � Fax: 201-797-0657

CREDIT CARD CHARGE AUTHORIZATION FORM

Print or Type All Information

Complete this form if you wish to pay by credit card for any of the items listed below

EXHIBITING COMPANY COMPANY NAME CHA ID# (if known)

CREDIT CARD INFORMATION

CHOOSE ONE: � MasterCard � VISA � American Express � Discover

THIS CARD IS: � Corporate � Personal � Debit ACCOUNT NUMBER SECURITY (CCV) CODE EXPIRATION DATE CARDHOLDER’S NAME (PLEASE PRINT)

COMPANY NAME (IF CORPORATE CARD)

CARDHOLDER’S BILLING ADDRESS

ADDRESS CITY STATE ZIP COUNTRY TEL: EXT: FAX:

CHA is authorized to charge the above listed credit card for the following expenses:

� Exhibit Space – 10% Deposit – for Early Bird Contracts � Exhibit Space – Early Bird 2nd Payment (40%) when due � Exhibit Space – 50% Deposit � Exhibit Space – Final Payment (50%) when due � Exhibit Space – Full Payment to be charged at now � Membership Dues (mandatory for Member rate if not previously paid)

� Deposit charged is based on schedule outlined in Exhibit Space Contract’s “Payment” paragraph.

� Balances for Exhibit Space not paid by deadlines outlined in that “Payment” paragraph will be automatically charged to this credit card.

CARDHOLDER’S SIGNATURE DATE

COMPLETE AND RETURN TO:

Craft & Hobby Association � 319 East 54th Street � Elmwood Park, NJ 07407 � Fax: 201-797-0657

Which is most important? Check one: � Corner booth (10’ x 20’ minimum) � Location (forfeiting corners) � Proximity* to companies listed Companies we do NOT want to be near*:

Companies we WOULD like to be near*:

*Proximity cannot be guaranteed Please provide additional placement criteria on

a separate page if necessary.

Booth Dimensions:

X = Horizontal Vertical Total Sq. Ft.

Configuration: � Linear – no corner/exposed side � Corner (10’ x 20’ minimum) � Island (20’ x 20’ minimum) � Peninsula (20’ x 20’ minimum)

Product Concentration: � Art Materials & Framing � Fabric/Quilting/Needlecrafts � General Crafts � Scrapbooking & Paper Crafts � Pavilion ___________ (this is a section) Preferred Location(s): Location is not guaranteed. Endcaps are not permitted. Corners are reserved for 10’ x 20’ booths or larger. 1. __________________ 3.__________________

2. __________________ 4.__________________

COMPLETE ALL SECTIONS OF THIS CONTRACT AND RETURN WITH PAYMENT TO: Craft & Hobby Association ● 319 East 54th Street ● Elmwood Park, NJ 07407 ● Fax: 201-797-0657

CHA MEMBERS SAVE 40%

2015 TRADE SHOW EXHIBIT SPACE CONTRACT

Anaheim Convention Center � Anaheim, CA � Jan. 10 – 13, 2015

This contract for Exhibitors who have participated in a CHA Trade Show in the past. For New Exhibitors, please use NEW Exhibitor contract.

EXHIBITING COMPANY

Company Division

Address

City State Zip Country

Contact Title

Tel Ext. Fax

Email Website

Onsite Contact Mobile

EXHIBIT SPACE PREFERENCES (BOOTH EXHIBITS ONLY)

SPACE COST QTY Rate Member Rate TOTAL

TABLE – TOP

$1,495 $900 $

STANDARD BOOTH (price per 10’ x 10’) *Member price: $1,795 if received on/before April 15, 2014 with 10% deposit.

$3,195 $1,895* $

PREMIUMS (Additional Charge Per)

CORNER (10’ x 20’ minimum)

Linear booth may add ONE corner For peninsula booths add TWO corners For island booths add FOUR corners

$350 $350 $

BONUS BOOTH – see details on right

N/A $400 $

AMOUNT OF PAYMENT ENCLOSED Minimum 50% for Booth Exhibits. Full payment required for Table-Top Space.

$

PAYMENT TERMS Contracts received on or before April 15, must be accompanied by 10% deposit; second deposit of 40% due by June 30, and final payment due by October 3, 2014. Contracts received between April 16 and October 2, must be accompanied by 50% deposit; with final balance due October 3. Contracts received after October 3, 2014 must be accompanied by full payment.

See reverse side for full terms and schedule.

CHA USE ONLY

RCVD________________

ID#

POINTS ________

DEP AMT $

DEP TYPE_______________

MKTG CODE

PRIORITY POINTS

Deadline: Tuesday, June 30, 2014 Previous exhibitors must return Contract and Deposit by June 30, for Priority Point Positioning. Thereafter, New Exhibitors, Non-Members and late Contracts are assigned based on Date and Time received at CHA’s discretion. EXHIBITOR AGREEMENT

Signature ____________________________________ Date _______________

The above signed hereby (Signer) applies for exhibit space at the CHA 2015 Trade Show and is authorized to complete this Contract on behalf of the company listed above. The Signer agrees to abide by the terms and conditions of the trade show listed on back of this contract, on the CHA website, and all rules and regulations contained in the Exhibitor Service Manual, including those set by CHA, its vendors and venues of choice. The Signer understands and accepts that Show Management will use its best efforts to locate display in accordance with exhibitor’s listed preferences, but it may not be possible based on exhibitor’s priority points, type of display, and overall space demands. Final booth placement and floor layout is subject to change without notice or penalty and is done at the sole discretion of CHA Show management.

EXHIBIT SPACE COST & RESERVATION BONUS BOOTH(S)

To qualify for Bonus Booth(s) company must be a CHA Member and must have exhibited in a previous CHA Show. Bonus Booth pricing applies to any booth space which is an increase from base size. Base size is the total square footage company contracted at last CHA Show in which they exhibited, including any bonus space purchased.

Example: Last Show in which company exhibited was in a 10’ x 30’ (3 booths); Company contracts a 10’ x 40’ (4 booths) for CHA 2015; Exhibitor to pay full listed price on 3 booths, with Bonus Booth price applied to the 1 added booth.

Bonus Booth price will be honored for TWO consecutive years. Base size for second year will be the base size used for first year bonus booths were applied.

EARLY BIRD BONUS! Sign up on or before April 15 and save $100 off each Standard Booth!

Early Bird booth contracts can be secured with a 10% deposit.

CREDIT CARD CHARGE AUTHORIZATION FORM

Print or Type All Information

Complete this form if you wish to pay by credit card for any of the items listed below

EXHIBITING COMPANY COMPANY NAME CHA ID# (if known)

CREDIT CARD INFORMATION

CHOOSE ONE: � MasterCard � VISA � American Express � Discover

THIS CARD IS: � Corporate � Personal � Debit ACCOUNT NUMBER SECURITY (CCV) CODE EXPIRATION DATE CARDHOLDER’S NAME (PLEASE PRINT)

COMPANY NAME (IF CORPORATE CARD)

CARDHOLDER’S BILLING ADDRESS

ADDRESS CITY STATE ZIP COUNTRY TEL: EXT: FAX:

CHA is authorized to charge the above listed credit card for the following expenses:

� Exhibit Space – 10% Deposit – for Early Bird Contracts � Exhibit Space – Early Bird 2nd Payment (40%) when due � Exhibit Space – 50% Deposit � Exhibit Space – Final Payment (50%) when due � Exhibit Space – Full Payment to be charged at now � Membership Dues (mandatory for Member rate if not previously paid)

� Deposit charged is based on schedule outlined in Exhibit Space Contract’s “Payment” paragraph.

� Balances for Exhibit Space not paid by deadlines outlined in that “Payment” paragraph will be automatically charged to this credit card.

CARDHOLDER’S SIGNATURE DATE

COMPLETE AND RETURN TO:

Craft & Hobby Association � 319 East 54th Street � Elmwood Park, NJ 07407 � Fax: 201-797-0657 13

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2015CONFERENCE&TRADE SHOW

201.835.1200 • [email protected]

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15www.craftandhobby.org/chashow

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January 9-13, 2015* Anaheim Convention Center, Anaheim, CA

www.craftandhobby.org/chashow

2015CONFERENCE&TRADE SHOW

*EDUCATION PROGRAMFriday, January 9 – Tuesday, January 13, 2015

TRADE SHOW HOURSSaturday, January 10 – 10:00 a.m. – 5:00 p.m.Sunday, January 11 – 9:00 a.m. – 5:00 p.m.Monday, January 12 – 9:00 a.m. – 5:00 p.m. Tuesday, January 13 – 9:00 a.m. – 2:00 p.m.

EXHIBITOR PROSPECTUS

319 E. 54th StreetElmwood Park, NJ 07407www.craftandhobby.orgTelephone: (201) 835-1200Fax: (201) 797-0657

#CHAShow