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Confidential: See restrictions on cover.
Confidential: This presentation contains confidential, proprietary information and trade secrets of Best Western International, Inc. (“Best Western”). It is intended for use solely by Best Western and its Members. This presentation and its content may not be shared with or disclosed to any non-Best Western third-party. Any initiatives described herein may be amended based upon Member feedback, may be implemented in whole, in part, as revised, or not at all.
General Notice: Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2014, Best Western International, Inc. All rights reserved
BEST WESTERN GB & BEST WESTERN INTERNATIONAL
BRAND UPDATE 2015
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BEST WESTERN OVERVIEW
• Over 4,000 hotels in more than 100 countries worldwide
• Each hotel is independently owned & operated
• Best Western is the largest hotel chain in Europe
• One of the fastest growing hotel chains in Asia
• FREE WiFi internet access
• Annual quality assessment of all hotels.
• RFPs send to your BW Account manager.
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WORLDWIDE HOTEL LOCATIONS
North America 2084
Latin America 104 Africa
15
Asia161
Europe 1372
Asia Pacific172
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HOTELS FOR EVERY OCCASION
Take travel to the next level with:
BEST WESTERN®
BEST WESTERN PLUS®
BEST WESTERN PREMIER®
BEST WESTERN PREMIER COLLECTION
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Every Best Western branded hotel offers:
• Breakfast available to help you get a good start on your day.
• Room only available dependent on clients needs.
• FREE high-speed Internet helps you stay connected.
• In-room coffee & tea maker facilities
BEST WESTERN®
BEST WESTERN Lancashire Manor, Wigan
Consistent AAA
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BEST WESTERN®
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Additional amenities offered at BEST WESTERN PLUS:
• Upgraded bath amenities • Fitness room to help you stay fit
even while you’re on the road • Onsite laundry and/or same-day dry
cleaning services • Spacious work desk in all guest
rooms to keep you productive • Business center (copy, fax services
and computer access to print airline boarding passes, maps & more)
BEST WESTERN PLUS®
BEST WESTERN PLUS Ullesthorpe Court Hotel Golf & Spa
Consistent with AAA Three Diamond rating
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BEST WESTERN PLUS®
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Additional amenities offered at BEST WESTERN PREMIER :
• Personalized guest services • Highest quality furnishings and amenities • On-site dining • Premium linens & towels to wrap yourself in
comfort • Deluxe bath amenities to cover all your personal
care needs while traveling • LCD or plasma TV with HD channels • Well-equipped fitness center • Meeting rooms so you can get business done right
on site
BEST WESTERN PREMIER®
BEST WESTERN PREMIER Yew Lodge Hotel, East Mids. Marco Pierre White Restaurant
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BEST WESTERN PREMIER®
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2015 DESCRIPTOR MIX
FY 2014 NA Properties
Int’l Properties
Total
BEST WESTERN 1239 1470 2709
PLUS 818 240 1058
PREMIER 24 117 141
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First soft brand offering:
• Carefully selected hotels high-quality hotels
• Located in primary international markets
• TripAdvisor rating of four or above
• AAA/CAA rating of three diamond or above
NOW ARRIVED. . .BW PREMIER COLLECTION
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A new urban boutique hotel focused on style, technology and engagement :
• Grab-n-go stations serving premium food and coffee 24/7
•A bar and cozy fireplace where guests can unwind and make themselves at home
• A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation
•Gaming pods with stylish, comfortable seating
•Expanded 24/7 fitness centers
•Modern work spaces in all guest rooms
COMING SOON. . .VIB
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BEST WESTERN REWARDS
• Earn 10 Points for every 55p spent.• Fantastic Rewards, Free nights around the world,
Amazon, Theatre gift vouchers. • Earn Airmiles• Points that never expire• Exclusive offers• 4 membership levels and benefits, Gold, Platinum,
Diamond, Diamond for life• Easy sign up.
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BEST WESTERN REWARDS
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BEST BUSINESS WORLDWIDE
Offers big saving across all Best Western Hotels. Client specific not Agent specific Book at least 500 room nights in Europe OR a 1000
room nights globally to qualify. 10% OFF BAR commissionable or 19% OFF BAR non
commissionable. Bookable via GDS/Web/Phone.
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TRIPADVISOR CERTIFICATE OF EXCELLENCE
• Awarded to properties that consistently achieve outstanding customer reviews on TripAdvisor
• 41% of all Best Westerns have earned the Trip Advisor’s Certificate of Excellence
• Industry average is just 10%
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TRAVEL AGENT BENEFITS
Website for our Travel Agent Community: http://www.bestwestern.com/travelagentadvantage• Brand Updates• Incentives
• Travel Agent Discounts• BestCheque
• Education• Agent Help Desk: 800-334-7234
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CONFERENCE/MEETINGS/CORPORATE GROUPS
Conference/meeting or Corporate Groups enquiries email [email protected] or 08443876240.
No hidden extras on 24HR or DDR delegate rates include: FREE use of LCD projector Unlimited Flip Charts FREE internet access 2hour turnaround time for enquiries When booking via BW Venues commissions are paid
automatically at the end of the month.
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THANK YOU FOR YOUR CONTINUED SUPPORT OFBEST WESTERN HOTELS!
ANY QUESTIONS?