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TABLE OF CONTENTS
I. Executive summary
II. Environmental and internal assessmentA. Industry dynamics and its implicationsB. Competitive assessmentC. Internal assessment
III. Strategic definition and implicationsA. Strategy articulationB. Strategic initiativesC. Financial projectionD. Risks/contingencies and strategic
alternatives
IV. Exhibits
3
BU STRATEGIC PLAN DEVELOPMENT
Industry dynamics and implications
Environmental and internal assessment
Competitive assessment
Internal assessment
• What are the major changes in industry dynamics and resulting opportunities and risks?
• What are your competitive strengths and weaknesses?
• How does your current business emphasis fit with industry opportunity and competitive landscape?
Strategy articulation
Strategic definition and implications
Strategic initiatives
Financial projections
• What strategy will your BU pursue over the next 3 years?
• What will be the impact of major strategic initiatives?
• What are the expected financial returns of your strategy?
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+
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Risk/contingen-cies & strategic alternatives
• What strategic alternatives have you considered?
+
4
I. EXECUTIVE SUMMARY
Instructions:The Executive Summary
provides a synthesis of theEnvironmental and Internal
Assessments and theresultant BU
Strategic Plans
6
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY
A. What are the major changes in industry dynamics and the resulting opportunities and risks?
A.2 How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?
A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
A.4 What are the present and future external factors that could present new opportunities and risks?
A.1 What industry are you competing in? What are the various segments in the industry?
Instructions:The answer to this
overarching questionrequires a recapitulation
of the section’s mainfindings
Instructions:These subsections
contain a 1-2 sentencesummary of the relevant
findings
7
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1
A.1What industry are you competing in? What are the various segments in the industry?
• Industry definition• Industry segmentation
– Definition– Sizing Instructions:
Exhibit 1 could providea useful framework for
answering this questionIndustry definition:
Industry segmentation:
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IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 2
A.2How is industry structure changing with respect to demand, supply, and industry chain economics? What are the resulting opportunities and risks?
• Economics of demand– By segment– Substitutes, ability to differentiate– Volatility, cyclicality
• Economics of supply– Producer concentration and diversity– Import competition– Capacity utilization– Entry/exit barriers– Cost structure (fixed and variable)
• Industry chain economics– Customer and supplier bargaining power
Instructions:Exhibit 2,3 or 4 could provide
a useful framework foranswering this question
9
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 3
A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
• Major industry competitor moves– Marketing initiatives– Industry capacity changes– M&As, divestitures– Vertical integration/disaggregation– Alliances and partnerships– Cost control and efficiency improvements
Instructions:Exhibit 2,3 or 4 could provide
a useful framework foranswering this question
10
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 4
A.4 What are the present and future external factors that could present new opportunities and risks?
• Impact and likelihood of major industry discontinuities– Changes in regulation/government policy– Technological breakthroughs Instructions:
Exhibit 2,3 or 4 could providea useful framework for
answering this question
11
IIB. COMPETITIVE ASSESSMENT – SUMMARY
B. What are your competitive strengths and weaknesses?
B.1 What are the capabilities required to succeed in this industry?
B.2 How do you compare against these necessary capabilities?
Instructions:The answer to this
overarching questionrequires a recapitulation
of the section’s mainfindings
Instructions:These subsections
contain a 1-2 sentencesummary of the relevant
findings
THIS IS ONLY A PARTIAL VIEW OF THE FULL DOCUMENT. THE REMAINING PAGES ARE INTENTIONALLY NOT SHOWN. THEY ARE SHOWN ONLY IN THE MEMBERS DOWNLOAD AREA.
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