Embed Size (px)
Citation preview
What is Facebook?
• Social networking site that allows users to connect and share information.
• Facebook is made up of networks, allowing groups to easily connect and personally interact
• Digital word of mouth
Who are users connecting with?
• Friends and Family
• Networks, groups, and organizations
• People who share similar interests
• People who want to explore new interests and activities
Why Facebook?
• Forms a virtual community, deepens fellowship, creates/continues dialogue
• Ability to connect with younger members and potential members
• More direct and meaningful than other mediums (direct mail, email, website, etc.)
• Reaches members and supporters not able to regularly attend service
• People spend at least 20 minutes a day on Facebook, 3-4 times/week
• Over 1 billion users
• Eight out of the 20 most engaging Facebook pages are religious including #1 (Jesus Daily)
• FREE
Church Uses
• Keep up to date on trends
• Generate awareness and possibly raise money
• Connect with new members
• Build a network of contacts
• Viral abilities help to quickly spread messages and alerts to a wide audience beyond immediate members
• Members/supporters can promote and fundraise on organization’s behalf
Strategy
• Keep content fresh, active, upbeat, and engaging
• Number of “likes” is good base measure, but actual engagement yields better results
• Maintain relationships and seek new contacts
• Network with like minded and affiliated organizations
• Use visuals as much as possible
• Encourage and respond regularly to comments/questions
• Keep posts short, simple, casual, direct
Concerns
• Privacy
• Appropriate Use
• Negativity
• Workflow
• Monitoring
Content ideas
• Share stories about members making a difference in the community
• Get to know members, staff, and volunteers
• Post photos and videos from church activities or events like VBS, outdoor worship, youth group activities and outreach events.
• Ask members to post to your page's wall photos they’ve taken during church activities or events. Go a step further and create a Facebook album with their contributed photos, making sure to give photo credit to the contributor.
• Post updates about activities and events to encourage participation.
• Include updates about the latest news involving the community (newsletter)
• Upcoming sermon topics
Getting Started
• Set up the page and add administrators
• Evaluate resources
• Develop a workflow
• Monitor and respond
• Create a content strategy plan and schedule
