connect - Senior Care Marketing Sales Summit · 2019 SMASH Senior Care Sales & Marketing Summit | 3 Bag Check Located in the lobby area across from the Registration Desk. Resort Fee

Marketing

Sales

connect

CONFERENCE DIRECTORY

Check Sessions, Networking & Find Friends on SMASH mobi-app. Login atseniorcare marketing summit.com

Share Your Experience #SMASHSRCARE

@SRCARESUMMITS

http://seniorcaremarketingsummit.com

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2019 SMASH Senior Care Sales & Marketing Summit | 3

Bag CheckLocated in the lobby area across from the Registration Desk.

Resort Fee IncludesThe $20 resort fee includes in-room internet, daily newspaper, shuttle to airport as available, Fitness Center, and 20% off all Spa Services.

InternetInternet is complimentary throughout the conference area. Login: SMA8 | Password:

224539Bb! | Room internet is complimentary and accessed through a specific PIN provided by the hotel upon check-in.

Shuttle Buses GVR Shuttle buses run every two hours to the Airport from 7 AM - 9 PM and from the Airport every two hours from 7:30 AM - 9:30 PM. The Shuttle runs from GVR to Mandalay Bay every two hours starting as 12 Noon - 10 PM and from Mandalay Bay starting at 12:30 - 10:30. Each trip takes approx. 30 minutes. Limited seating. Consult Bell Desk for more information on reserving a seat.

Snacks, Sundries and CoffeeLocated directly across from registration in the lobby, you can find those missing travel items and a Starbucks for a great cup of Joe, before the lite Breakfast in the Grand Event Center or anytime throughout the day.

Transportation to the Las Vegas StripHotels provide limited service to and from the Las Vegas Strip. Check with Registration for availability and times. Ubers are about $20.

Great RestaurantsDining close to Green Valley Ranch is always easy. Grab dinner in “The District” a lovely shopping and dining area next to GVR, or

check out the few upscale restaurants within the hotel. If you’re looking to escape the Resort, check out Vegas’s many amazing restaurants located all throughout the Las Vegas strip.

Official SMASH 2019 Video PartnerTaping will be going on throughout the conference and in the Video Interview Lounge, the Grand Event Center and in many conference locations.

Photography and Video TapingPhotographers and videographers will be taping at SMASH. By registering, you authorize the use of any photograph, name and likeness in Senior Care Summits promotional material.

Directions to and from Hilton Homewood SuitesThe Hilton Homewood Suites has a shuttle that runs every 1/2 hour in the morning and end of conference day and can take you to GVR if requested. It’s only a short 2 minute Uber ride away. Address: 10450 S Eastern Ave, Henderson, NV 89052, Phone: (702) 450-1045

Green Valley Ranch Resort Spa & Casino

Location | SMASH is located in the Grand Event CenterCheck-in is at 3 PM and Check-out at 12 noon 2300 Paseo Verde Pkwy, Henderson, NV 89052 | 702-617-7777

Check

Sessions,

Networking &

Find Friends

on SMASH

mobi-app.

Login atseniorcare

marketing

summit.com

Connect with Your PeersIf you’d like to be in touch with anyone during the conference, you can use the mobi-app (no downloading necessary!).

Go to www.seniorcaremarketingsummit.com. Log-in with your registration email, click on connect, search by person or company, and send a note to connect.

FAQ

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LPFU

L INFO

http://seniorcaremarketingsummit.com

Talk to us at: #SMASHSRCARE | @SRCARESUMMITS | Login: SMA8 | Password: 224539Bb!

Workshops: Advance Registration Required. 2.5 hours in length provide in-depth discussion and interactive activities that encourage both knowledge exchange and a new way of looking at challenges. They are designed to deliver hands-on tools to take back to your teams and your organization.

LAB Intensives: Extended 60-minute sessions that provide a deeper dive into key topic areas. They include a lecture format, and often include a participant, interactive component. These are designed to deliver practical tips, cutting edge techniques and hands-on tools to take back your organization for immediate implementation.

Sponsored Sessions: Expert case studies on crucial topics, facilitated and moderated by Solution Partner thought leaders, highlighting senior living peer case studies. Thought leaders from participating solution partners work throughout the year with many organizations, bring a broad and fresh perspective in multiple topic areas.

Concurrent Sessions: 45-minute, fast paced format, specifically designed to offer critical information you can use right away to give you a competitive edge in tactics and strategy. These are led by topic experts, authors, and peer case studies.

(Advanced) Concurrent Sessions: Fast paced, formats that take important techniques and strategies you’re already using to the next level.

Keynotes: Future-focused, carefully curated experts and authors that will share insight, ideas and inspiration. SMASH keynotes have been rated 100% outstanding for the past five years.

Roundtable Luncheon and Peer Exchange: Specific topics are facilitated throughout the luncheon in a casual, yet intimate discussion amongst your peers. Join industry experts and peers for a facilitated discussions to exchange ideas of mutual interest, answer questions, and offer tips on current issues of importance. Choose your topic and join the conversation.

ED Talks: ED Talks are designed to give you the latest information about specific solutions in marketing and sales.

A series of 7- minute, rapid fire solution partner presentations that highlight comparative insights into new technologies, strategies and partners. Each slide deck covers the same areas for review by each presenter and you’re provided with “Report Back” cards that will help you evaluate what you hear and bring the information back to your organization.

NEW | Birds of Feather Roundtables: are a chance to meet like-minded peers, in a lightly facilitated

setting to brainstorm, share challenges and successes, gain insights and ideas from colleagues. The same Conversation. 2 different times: Monday, 9:45 - 10:30 AM

and 10:45 - 11:30 AM.

Conversation Breakouts

ED

UC

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DIGITAL STRATEGIES DIFFERENTIATION

CRM/ MARKETING

AUTOMATION

CONTENT MARKETING/

WEBSITE/BRANDING

SALES MANAGEMENT

CORPORATE LEADERSHIP

DIGITALSINGLE &

SMALL MULTI-UNIT

POST ACUTE FUTURELEADERS

NOT-FOR-PROFIT

CUSTOMIZED LEARNING HERE’S WHAT TO EXPECT IN YOUR CUTOMIZED LEARNING.

Individual Tracks

Marketing & Sales Strategies

Post Acute Digital Marketing

& Technology

Content Marketing

Sales Management

Leadership


Luncheon & Peer Exchange RoundtablesTuesday Sept. 24 at 12:45pm - 2:00 pmSpecific topics are facilitated throughout the luncheon in a casual, yet intimate discussion amongst your peers. Join industry experts and peers for a facilitated discussion to exchange ideas of mutual interest, answer questions and offer tips on current issues of importance. Choose your topic and join the conversation.

Birds of Feather Roundtables Providers OnlyMonday, Sept. 23 Two Sessions: 9:45 -10:30 am & 10:45 - 11:30 am Two sessions with the same topic areas. You can attend one session or both. These roundtables are a chance to meet like-minded peers, in a lightly facilitated setting to brainstorm, share challenges and successes, gain insights and ideas from colleagues.


Networking Hives | Sept 23rd - 25thWhat’s the buzz? You’ll find out in any one of the hive set-ups exclusively to enjoy “in between the sessions” chatter. Hives are located in the center of activity where you can find like-minded colleagues to discuss the topics of the day, and the plan on how you’ll use the information you’ve gained. Consider this your “spot” to return to throughout the conference when the emphasis is on sharing insights.

Kiosks | Sept. 23rd - 25thSolution partners are showcased in an easy to find and centrally located area. Make one-on-one connections, with casual conversations to explore new features from current solution partners. It’s a chance to hear new ideas that other organizations are trying to move the needle for sales and marketing efforts.

Cocktail Connections | Sept. 24th 6:00-7:30 pm Enjoy a fun, relaxed suite-to-suite round robin with friends and colleagues. A great way to decompress and enjoy a cocktail and catch up after a long day, before heading out to dinner.

Sept. 24 | 10:30 - 11:30 amA great way to quickly hear the latest solutions in a quick format to help you select what solution you’ll need to explore at greater length. A one hour, fast paced intensive meet and greet. 6-minute meetings take place with solution partners who’ve been vetted to fit with your needs as noted in your registration. Speed meetings are currently at capacity for provider participation. We sometimes have last minute changes and additions. If your interested in participating – check in at Registration. Things change, and we only have a short waiting list.

Tue, Sept 24 | 10:30 - 11:30 amED Talks are designed to give you the latest information about specific solutions.

Four Solution Sessions on Critical Issues

A series of 7- minute, rapid fire solution partner presentations that highlight comparative insights into new technologies, strategies and partners. Each slide deck covers the same areas for review by each presenter and you’re provided with “Report Back” cards that will help you evaluate what you hear and bring the information back to your organization. Each presenter will have the same slide deck, making it easy for you to fill out your “Report Back” cards to evaluate when you return.

Sponsored Sessions | Sept 24 - 25thExpert case studies on specific and informative topics, facilitated and moderated by solution partner thought leaders. These solution partners who work with multiple organizations, can share what tactics are really moving the needle for organizations. They bring a broad and fresh perspective in multiple topic areas.

Private Board Rooms Solution Partners | Sept. 23 - 25By appointment only. Just reach out to the contact listed in the directory and set up a private chat. Call 760-831-6003 to book your time and room.

The Meeting Spot | By Appointment A great way to have a quite one-on-one meeting with a SMASH solution partner to catch up or discuss brass tacks. Just reach out to the contact listed in the directory or use the Mobi-APP and set up a private chat.

Video Interview Lounge Drop by and see our authors and experts being interviewed about the latest tips, techniques and future focused ideas about the latest sales and marketing practices. Take your own selfies and share them on social media using hashtag #SMASHSRCARE.

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CRM/ MARKETING

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DIGITALSINGLE &

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ESUNDAY, SEPTEMBER 22 12 noon – 5:30 pm REGISTRATION

2:00 - 5:00 pm Group recreational activities (additional cost). Check to see availability at SMASH Registration Desk.

LIMITED AVALIABILITYMob Museum and Downtown Vegas Tour

Red Rock Canyon: Beyond the Lights Photography Tour

MONDAY, SEPTEMBER 23 7:30 AM – 4:30 PM REGISTRATION OPEN

7:30 AM BREAKFAST On your own

9:45 -10:30 AM Birds of Feather Candid Conversations. Limited Seating. Provider Only.

10:45 – 11:30 AM Birds of Feather Candid Conversations. Limited Seating. Provider only.

11:30 AM - 12:45 PM LUNCH (On Your Own)

1:00 – 3:30 PM Workshops | Sponsors Only

1:00 – 3:30 PM Workshops | Providers Only

3:30 – 4:30 PM NETWORKING BREAK | Lite Refreshments

4:30 – 5:15 PM Opening Keynote | Sponsored by Marchex

5:15 – 6:15 PM Welcome ReceptionLocated on the Terrace outside the hotel registration area.

TUESDAY, SEPTEMBER 24 7:30 AM - 4:30 PM REGISTRATION OPEN

7:30 – 8:30 AM Breakfast Lite Breakfast Served

8:30 – 9:15 AM Keynote Presentation | Sponsored by MatrixCare

9:30 – 10:15 AM Concurrent Sessions

10:30 – 11:30 AM Solution Partner & Provider ED Talks | Speed MeetingsNETWORKING BREAK | Lite Refreshments

11:45 – 12:30 PM Concurrent Sessions

12:45 – 2:00 PM Luncheon Roundtable Discussions

2:15 – 3:00 PM Concurrent Sessions

3:00 – 3:30 PM NETWORKING BREAK | Lite Refreshments

3:30 – 4:30PM LAB Intensives

4:45 – 5:30 PM Keynote Presentation | Sponsored by Sage Age Strategies

6:00 – 7:30 PM NEW | Solution Partner/Provider/Operator Cocktail Connections 2nd Floor - East Tower 6:00 - 7:30

WEDNESDAY, SEPTEMBER 25 7:30 – 8:30 AM Breakfast Lite Breakfast Served

8:00 – 10:00 AM REGISTRATION OPEN

8:30 – 9:15 AM Keynote Presentation | Sponsored by Davis Harrison Dion


10:15 – 10:45 AM NETWORKING BREAK | Lite Refreshments


11:45 AM – 12:30 PM Keynote Presentation

NEW

NEW

SOLD OUT

SOLD OUT


SM

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LIGH

TSNEW | Birds of Feather Roundtables:

are a chance to meet like-minded peers, in a lightly facilitated setting to brainstorm, share challenges and successes, gain insights and ideas from colleagues. The same Conversation. 2 different times: Monday, 9:45 -

10:30 AM and 10:45 - 11:30 AM.


Tue, Sept 24 | 10:30 - 11:30 amED Talks are designed to give you the latest information about specific solutions.

Four Solution Sessions on Critical Issues

A series of 7- minute, rapid fire solution partner presentations that highlight comparative insights into new technologies, strategies and partners. Each slide deck covers the same areas for review by each presenter and you’re provided with “Report Back” cards that will help you evaluate what you hear and bring the information back to your organization.

Sept. 24 | 10:30 - 11:30 amA great way to quickly hear the latest solutions in a quick format to help you select what solution you’ll need to explore at greater length. A one hour, fast paced intensive meet and greet. 6-minute meetings take place with solution partners who’ve been vetted to fit with your needs as noted in your registration. Speed meetings are currently at capacity for provider participation. We sometimes have last minute changes and additions. If your interested in participating – check in at Registration. Things change, and we only have a short waiting list.

Sept. 24th 6:00-7:30 pm Enjoy a fun, relaxed suite-to-suite round robin with friends and colleagues. A great way to decompress and enjoy a cocktail and catch up after a long day, before heading out to dinner.


CRM/ MARKETING

AUTOMATION

CONTENT MARKETING/

WEBSITE/BRANDING

SALES MANAGEMENT


DIGITALSINGLE &

SMALL MULTI-UNIT


NOT-FOR-PROFIT

Talk to us at: #SMASHSRCARE | @SRCARESUMMITS | Login: SMA8 | Password: 224539Bb!MO

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3Monday | September 23 | Grand Events Center

TIME LOCATION TRACK TYPE DESCRIPTION

7:30 amto

4:30 pm

Grand Events Center Foyer

REGISTRATION OPEN

9:45 amto

10:30 am

GrandBallroom

IV

PROVIDER ONLY

Birds of Feather Candid Conversations (Provider Only)Connect with your peers in this interactive conversation where ideas will be generated, feedback provided and great connections made. Select from the following discussions: Sales management, Digital, Single & Small Multi-Site, Corportate Leadership, Not-for-profit, SNF/Post-Acute, Future Leaders. You’ll leave with a full list of ideas, new contacts and resources to move your goals forward.

10:45 amto

11:30 am

GrandBallroom

IV

PROVIDER ONLY

Birds of Feather Candid Conversations (Provider Only)Connect with your peers in this interactive conversation where ideas will be generated, feedback provided and great connections made. Select from the following discussions: Sales management, Digital, Single & Small Multi-Site, Corportate Leadership, Not-for-profit, SNF/Post-Acute, Future Leaders. You’ll leave with a full list of ideas, new contacts and resources to move your goals forward.

11:30 amto

1:45 am

OnYourOwn

LUNCHEnjoy Lunch on your own. “The District” is a lovely shopping and dining area next to GVR

1:00 pmto

3:30 pm

La Cascada II & III

Digital Marketing

& Technology

Workshop

Digital DeCode: A Framework for Digital Marketing Data Management and Analysis It’s time to gain control of data – and use it as a powerful tool to gather insight into marketing ROI, speed to lead and sales success.Jim Sterne, Director Em eritus, Digital Analytics Association

1:00 pmto

3:30 pmDel Sol Leadership Workshop

Drive Higher Engagement and Conversion by Using Design Thinking in Sales & MarketingLearn from the Salesforce Ignite Innovation Team how to use design thinking tools to define your key customers’ needs, understand their journey and develop ideas on how to best solve some of their biggest challenges.Amanda Hamo, Director of Innovation, Salesforce; Robb Fishman, Ignite Innovation Leader, Healthcare & Life Sciences, Salesforce

1:00 pmto

3:30 pmDel Fuego

Post Acute Referral

MarketingWorkshop

Getting out of the Post-Acute Commodity Trap: Differentiation that Leads to Higher Volumes and More ReferralsOvercome current market headwinds and differentiate your organization in any market. Critical to staying relevant with your current partners, while growing the referral base, is your ability to develop optimal messaging, create solutions to market-level.Jared Landis, Managing Director, Post-Acute Care, The Advisory Board Company

1:00 pmto

3:30 pm

Del Mar I & II Leadership Workshop

Team Change Framework: A Step-by-Step Strategy to Shift Team DynamicsA step-by-step strategy to get the support you need across the organization to facilitate team change.Garrett Robertson, Partner, Empyrean Advisors

1:00 pmto

3:30 pm

La Sirena III & IV

Sales Management Workshop

The Ultimate Power Structure for Building a High-Performing Sales OrganizationA strategic framework that you’ll be able to give focus for needed changes in your sales organization to drive tanglible results.Brian Williams, Partner, The Brevet Group


Monday | September 23 | Grand Events CenterTIME LOCATION TRACK TYPE DESCRIPTION

1:00 pmto

3:30 pm

La Sirena I & II

Content Marketing Workshop

Your Unique Brand Stories: How to Differentiate Your Organization through Story-FindingStories are at the very heart of Senior Care. Uncover your organization’s essential stories and how to translate those stories to highlight your brand, residents and energize your content marketing.Denise McKee, Chief Story Strategist, Electric Campfire Story Sessions

1:00 pmto

3:30 pm

La Cascada I

Digital Marketing

& Technology

Workshop

(Sponsor Only) Is Your Website Crushing It? 7 Things It Has to Do by 2020It’s hard to overstate how critical it is to have a high-functioning website in today’s competitive business environment. Is your website keeping up? Learn which tactics give you the biggest bang in SEO; lead generation and nurturing; and accelerating the buyer’s journey. Leave with an actionable punch list to make your own website work at optimum capacity and ensure you are ahead of the pack.CC Andrews, President, Quantum Age Collaborative; Catfish Comstock, Director of Search Engine Optimization, BusinessOnLine

3:30 pmto

4:30 pm


Break Networking Break/Lite Refreshments

4:30 pmto

5:15 pm

Grand Ballroom

I & IILeadership Keynote

Creating Profound Organizational Change - A Master BlueprintLearn how to motivate teams to drive improved loyalty, profitability and operational excellence across lines of business and siloed areas of your organization.Geeta Wilson, CEO, Consumer Society

5:15 pmto

6:15 pm

Outdoor Terrace Reception Welcome Networking Reception

Sponsored by

MO

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Talk to us at: #SMASHSRCARE | @SRCARESUMMITS | Login: SMA8 | Password: 224539Bb!TUE

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4Tuesday | September 24 | Grand Events Center


7:30 amto

4:30 am


REGISTRATION OPEN

7:30 amto

8:30 am


Networking Lite Breakfast Served

8:30 amto

9:15 am

GrandBallroom


The Four Habits of Highly Forgettable PeopleBeing memorable is critical in business. Learn the key habits you need to make a memorable impression with customers, referral partners and teams.Carmen Simon, Cognitive Neuroscientist and Founder, Memzy

9:30 amto

10:15 am

La Cascada II & III

Digital Marketing

& Technology

ConcurrentSession

Create a Social Media Measurement FrameworkThis session explores the ways and means of measuring your Social Media marketing success to determine what’s working and who’s doing a good job.Jim Sterne, Director Emeritus, Digital Analytics Association

9:30 amto

10:15 am

La Sirena I & II

Content Marketing

ConcurrentSession

How to Create an Effective Content Marketing Strategy That Super Charges Your Sales FunnelA framework for a full-funnel content strategy that meets your buyers’ needs as well as your sales team’s needs.Allison Wert, Content Marketing Manager, Frontline Education

9:30 amto

10:15 am

La Sirena III & IV

Sales Management

ConcurrentSession

Increase Close Rates and Shorten The Sales Cycle By Focusing On Just 12 Key MetricsJust get started! Today sales and marketing is scientific and 100% data driven. Even if you’re just putting your toe in the water, you can learn new strategies, new processes and new tools to better understand data analytics and how it will impact your company’s revenue growth.Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

9:30 amto

10:15 am

La Cascada I

Digital Marketing

& Technology

ConcurrentSession

Optimize Your Marketing Spend: Using Analytics & Data Science to Inform Marketing Budget & ActivitiesStop relying on your gut and let data and insights inform your digital marketing budget and strategy.Kurt Krejny, Chief Operating Officer, Linkmedia 360; Julia Zauner, Vice President of Marketing, Springpoint Senior Living

9:30 amto

10:15 amDel Fuego

Post Acute

Referral Marketing

ConcurrentSession

Put A Team On It: Using Existing Business Information To Target New Post Acute BusinessLearn how to mine the data that matters most, so you reach professional referral partners and consumers directly.Clint Maun, Co-Founder, Maun-Lemke Consulting, LLC

9:30 amto

10:15 am

Del Mar I & II

Sales Management

ConcurrentSession

Sales and Marketing Working Together: It’s all about the TechnologyLearn how marketing and sales tech can provide the insights you need to better inform the whole buying journey from first touch to signed contract.Steven Wright, Sales Enablement Expert, Wright Enablement/Vendor Neutral

9:30 amto

10:15 amDel Sol

Digital Marketing

& Technology

ConcurrentSession

Marketing Automation Primer: Get Started in 7 StepsLearn the basics of how this critical marketing tool is used for lead nurturing, content development, messaging cadence so you can increase lead generation and ultimately convert more sales. Elyse Flynn Meyer, Owner & Founder, Prism Global Marketing Solutions

10:30 - 11:30 amGrand Ballroom IV

A one hour, fast paced intensive meet and greet. 6-minute meetings take place with solution partners who’ve been vetted to fit with your needs as noted in your registration. Speed meetings are currently at capacity for provider participation. Things change, and we only have a short waiting list – check in at Registration.

Solution Partner/Provider Speed Meetings. FULLWe sometimes have last minute openings. If you’re interested in participating, leave your information at the registration desk.

FULL

FULL

Sponsored by

Sponsored by


Tuesday | September 24 | Grand Events CenterTIME LOCATION TRACK TYPE DESCRIPTION

Four Critical areas represented by solution partners (CRM & Marketing Automation, Content Marketing, Websites & Branding, Differentiation and Digital Strategies) will give 7-minute presentations about unique solutions. You’ll be given a “report back” notepad to evaluate the solutions you’re considering for your company.

10:30 amto

11:30 am

La Cascada II & III

Solution Partner & Provider ED Talks: CRM & Marketing AutomationContinuum CRM | Eldermark | Enquire | Sherpa | Yardi

10:30 amto

11:30 am

La Sirena I & II

Solution Partner & Provider ED Talks: Digital StrategiesG5 | GlynnDevins | LInkmedia 360 | Sage Age StrategiesSenior Living SMART | SENIOROI

10:30 amto

11:30 am

La Sirena III & IV

Solution Partner & Provider ED Talks: Content Marketing, Websites & BrandingDavidHarrisDion | Five19 | GlynnDevins | Ivy MarketingLInkmedia 360

10:30 amto

11:30 am

La CascadaI

Solution Partner & Provider ED Talks: DifferentiationAbility Network | HeartLegacy | Marchex | Moving Station OneDay |Roobrik

11:45 amto

12:30 pm

La Cascada II & III

Digital Marketing

& Technology

ConcurrentSession

A Lead Generation Powerhouse: Proven Strategies, Platforms & Tactics that DeliverGenerating high-quality, cost-effective leads continues to be one of the most important – and most challenging – tasks for marketers. Learn best practices for digital lead generation, common solutions to pesky tracking/data integrity issues, and common pitfalls (and how to avoid them).Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics, Warschawski

11:45 amto

12:30 pm

La Sirena I & II

Content Marketing

ConcurrentSession

Content Marketing PrimerJoin acclaimed content strategist and author and topic expert, Andy Crestodina, to understand the true power and ROI of content marketing for Senior Care.Andy Crestodina, Strategic Director, Orbit Media

11:45 amto

12:30 pmDel Fuego

Post Acute

Referral Marketing

ConcurrentSession

Digital Advertising for Post Acute Referrals: Begin Harnessing the Power of Paid Media to Gain in Admissions and ReferralsLearn how to begin leveraging digital advertising to connect with case managers, hospitals, physician groups and other professional referral partners and understand the best methods of outreach and spend of your digital dollars.Emily Rucker, Paid Search Speaker and Consultant

11:45 amto

12:30 pmDel Sol Leadership Concurrent

Session

How to Drive Real Growth Through Smart Insights: Transforming the Buyer’s Journey to the Buyer’s QuestIn an age of mass digital disruption, taking a linear approach to the customer journey will result in organizations becoming significantly out of sync with their customers’ requirements. Make sure you’re not one of them.Tony Zambito, Founder, Buyer Personas

11:45 amto

12:30 pm

La Sirena III & IV

Sales Management

ConcurrentSession

Lead Management: Why Prospects Disappear Into A ‘Black Hole’ And What You Can Do About ItA road map to keep leads engaged and prevent them from disappearing into a black hole.Charlene DeCesare, Founder, Firewall Sales

11:45 amto

12:30 pm

Del MarI & II

Sales & Marketing Strategy

ConcurrentSession

Should You Fire Your CMO?37% of CEOs will put their chief marketing officer first in the firing line if revenue goals are not met. Learn the emerging skill sets every CMO should possess, where to focus your time and resources, to drive ROI for your organization in 2020.John Triplett, Director, Strategic Development, Vertical Measures

TUE

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4Tuesday | September 24 | Grand Events Center


11:45 amto

12:30 pm

La Cascada I

Digital Marketing

& Technology

ConcurrentSession

Speed to Lead Strategies to Increase Your Occupancy Rates Take control of your occupancy needs by responding to more leads in a faster time frame – even with small teams or tight budgets.Tim Donnelly, Executive Chairman and Co-Founder, SeniorVu; Tami Cumings, SVP, Senior Living, Caddis; Derrek Schartz, SVP of Sales & Marketing, Legend Senior Living

12:45 pmto

2:00 pm

Grand Ballroom

I & IIBreak Luncheon & Roundtable Discussions

2:15 pmto

3:00 pm

La Cascada II & III


ConcurrentSession

Video Marketing Strategy: Culture + Creativity = ResultsOnline video has great potential for senior-serving organizations. Learn how to harness its power so you can stand out in a crowded sea of cinematic options - and get the attention of potential consumers.Clint Lee, Co-Founder and President, One Day; Lacy Jungman, Vice President of Sales and Marketing, Heritage Communities

2:15 pmto

3:00 pm

La Sirena I & II

Content Marketing

ConcurrentSession

Audience Engagement: The Key to Email Success in Senior Care MarketingIn an age of texting, tweets and video chats, email marketing still matters. Learn the leading edge email tactics to give your team’s email marketing a refresh so you can connect with the consumers and partners you want to reach most.Doug Henderson, Email Deliverability Strategy Manager, Enrollment Services, EAB

2:15 pmto

3:00 pm

Del Mar I & II

Digital Marketing

& Technology

ConcurrentSession

(Advanced) PPC: The New Era Of Human-Driven S EM Learn how you can use device behavior and audience tools to deliver the perfect message to your audience, and how to differentiate your message for the adult child or senior resident.Aaron Levy, Director, Paid Search, Tinuiti

2:15 pmto

3:00 pm

La Sirena III & IV

Sales Management

ConcurrentSession

Advancing MQL Leads to SQL Status: A Senior Care Case Study of Best Strategies, Tactics & ToolsMarketing automation is not for the faint of heart! Learn the best strategy and tactics to nurture and advance leads from MQL to SQL.Debbie Howard, CEO, Senior Living SMART; Julie Podewitz, Chief Sales Officer, Vitality Living

2:15 pmto

3:00 pmDel Sol


ConcurrentSession

Building a Marketing Dream Team: A Senior Care Case Study in Strategic in Marketing and Digital Resource OptimizationA Senior Care case study on how to build the ultimate marketing team - both internally and externally.Fran Palma, Senior Vice President of Digital Strategies, Covenant Retirement Communities

2:15 pmto

3:00 pmDel Fuego

Post Acute Referral

Marketing

ConcurrentSession

Partnership Without Ownership in Post AcuteLearn about a Home Health agency and a CCRC created a partnership to drive quality metrics and outcomes, and how you can do the same. Deanna Ziemba, SVP of Business Development and Strategic Partners, Diakon Lutheran Social Ministries; Colene Murray, Area Sales Director Home Health, BAYADA Home Health Care

2:15 pmto

3:00 pm

La Cascada I

Digital Marketing

& Technology

ConcurrentSession

(Advanced) Marketing Automation Strategy: Understanding Current Best Practices and Key MeasurementsLearn the advanced marketing automation techniques to help you deliver on the promise of marketing automation to the C-suite and your sales teams to drive results for your organization.Hannah Delagardelle, Senior Marketing Automation Strategist, GlynnDevins; Maia Bonner, Vice President of Sales, Lifespace Communities

3:00 pmto

3:30 pm


Break Networking Break/Lite Refreshments

Sponsored by

Sponsored by


Tuesday | September 24 | Grand Events CenterTIME LOCATION TRACK TYPE DESCRIPTION

3:30 pmto

4:30 pm

La Sirena I & II

Content Marketing

LABIntensives

(Advanced) Content Tactics to Drive Leads From First Action to Final Outcome: A Content Strategy for High Octane Lead GenerationThere’s more than one way to generate demand for services. Content Marketing thought leader and author Andy Crestodina will walk through each step in the process for driving leads with content marketing, from first action to final outcome.Andy Crestodina, Strategic Director, Orbit Media

3:30 pmto

4:30 pmDel Fuego

Post Acute Referral

Marketing

LABIntensives

Creating an Account-Based Management Content Marketing Strategy to Nurture Complex Sales RelationshipsWhere evolution meets revolution. If you’re not managing all of your referral network’s stakeholders regularly, with specific content that matters most to them, you’re leaving referrals on the table. ABM can give you a competitive edge.Carmen Hill, Principal Content Strategist & Writer, Chill Content

3:30 pmto

4:30 pm

La SirenaIII & IV

Sales Management

LABIntensives

Creating the Ultimate Sales Team, Closing Machine!A digital marketing roadmap to help you stay in front of all stakeholders with messages that resonate, keeping you top of mind with existing relationships while creating new partnership opportunities.Bryan Elsesser, Senior Director, Sales Management, Aircall

3:30 pmto

4:30 pmDel Sol


LABIntensives

Differentiation and Definition through Brand Strategy and Architecture by Conducting a Brand AuditCreate and develop a 360-degree brand that engages consumers both locally and globally.Rob Rosenberg, President & Founder, SpringBoard Brand and Creative

3:30 pmto

4:30 pm

La Cascada II & III

Digital Marketing

& Technology

LABIntensives

Getting Started with Omni-Channel Marketing for Lead Generation: Think Small to Win Big OnlineYour customers are searching right now, but will you be found? Learn the omni-channel approach to engage with consumers at multiple points from across channels. It’s all critical to stay relevant and top of mind, from websites, to marketing automation, events, tours – and everything in between.Kent Lewis, President/Founder, Anvil Media, Inc.

3:30 pmto

4:30 pm

La Cascada I

Sales Management

LABIntensives

Sales Analytics that Drive Success: How to Exceed your NumbersLearn innovative predictive analytics for immediate decision making to boost performance.Erin Hayes, Chief Revenue Officer, Enquire; Cindy Young, VP of Marketing, National Church Residences

3:30 pmto

4:30 pm

Del Mar I & II

Digital Marketing

& Technology

LABIntensives

(Advanced) How to Spot Digital Marketing MalfunctionsWhether you’re working with your agency or developing or executing your strategy in-house, learn how to identify “bad practices” and how to correct them so you can stay ahead of the digital curve.Bill Leake, CEO, Apogee Results

4:45 pmto

5:30 pm

Grand Ballroom

I & II


Keynote

How Marketing & Sales Can Work Together to Maximize GrowthThe road map to align marketing and sales so you can convert more leads and drive better outcomes.Carlos Hidalgo, CEO, VisumCx

6:00 pmto

7:30 pm

East Tower2nd Floor Networking

6:00 - 7:30 PM located in East Tower, 2nd Floor

Enjoy a fun, relaxed suite-to-suite round robin with friends and colleagues. A great way to decompress and enjoy a cocktail and catch up after a long day, before heading out to dinner.

Sponsored by

TM

Sponsored by

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| SEPTEMBEER 24


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SEP

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25

Wednesday | September 25 | Grand Events CenterTIME LOCATION TRACK TYPE DESCRIPTION

7:30 amto

8:30 am


Networking Lite Breakfast Served

8:00 amto

10:00 am


REGISTRATION OPEN

8:30 amto

9:15 am

GrandBallroom


Creating Centers of Excellence to Navigate Disruption: Transformational Team Building for LeadersThis engaging keynote provides an insider’s view of the people, process, and tools you need to lead your organization, and teams, through change and disruption.Beverly Jackson, VP, Social Portfolio Strategy, MGM Resorts International

9:30 amto

10:15 am

La Cascada II & III

Digital Marketing

& Technology

ConcurrentSession

(Advanced) SEO: Winning the Google GameThe rules of the SEO game are changing every day, but we’ve got you covered! Learn the SEO techniques that will take your site into 2020 and beyond.Catfish Comstock, Director of Search Engine Optimization, BusinessOnLine

9:30 amto

10:15 amDel Fuego

Post Acute Referral

Marketing

ConcurrentSession

A Post Acute Case Study: Staying Visible and Relevant with a Digital StrategyA digital marketing roadmap to help you stay in front of all stakeholders with messages that resonate, keeping you top of mind with existing relationships while creating new partnership opportunities.Bryce Henson, Vice President, Access Companies

9:30 amto

10:15 am

Del MarI & II


ConcurrentSession

Get Started with Lead Scoring to Maximize Sales ImpactQuantity does not equal quality when it comes to lead generation. Lead scoring helps to identify the right leads so you can deliver the right message at the right time, and increase census and occupancy.Dani Buckley, General Manager, LeadG2

9:30 amto

10:15 amDel Sol

Post Acute Referral

Marketing

ConcurrentSession

3 Ways to Get to 100% Adoption of “SMARKETING” Success: Ready Your Post Acute Sales Team for the FutureKey strategies to up your game in the current world of professional referral marketing and sales including how to capture the revenue growth information, data to prioritize customer relationships and how to create new systems to grow admissions, census and revenue.Chris Hemphill, Director, Client AI, SymphonyRM

9:30 amto

10:15 am

La Sirena III & IV

Sales Management

ConcurrentSession

Unlock Massive Sales Success: Reverse Engineer Your Move-In StrategyInsights beyond data, tools, CRMs, sales systems and media that unlock massive sales success, even if you think you’ve heard it all.Jennifer Knecht, VP Marketing and Communications, Immanuel

9:30 amto

10:15 am

La Cascada I


ConcurrentSession

Using Senior Care Consumer Data to Improve Results: 2 Case StudiesLearn Senior Care industry data points that will help you increase qualified leads, decrease cost per acquisition, and ramp up conversions.Valerie Whitman, Senior Care Consultant, LeadingResponse; Ted Doyle, VP Marketing and Communications, LCB Senior Living; William Swearingen, SVP Sales & Marketing, Spectrum Retirement Communities

10:15 amto

10:45 am


Networking Networking Break/Lite Refreshments

10:45 amto

11:30 am

La Cascada II & III

Digital Marketing

& Technology

ConcurrentSession

(Advanced) High Value Prospect Targeting: Changing Your Strategy from Multi-Channel to Omni-Channel MarketingIdentify high value prospects through using a 360 degree omni-channel approach.Alexandra Morehouse, CMO, Banner Health System

Sponsored by

Sponsored by


Wednesday | September 25 | Grand Events CenterTIME LOCATION TRACK TYPE DESCRIPTION

10:45 amto

11:30 am

La Sirena III & IV Leadership Concurrent

Session

Leveraging Adult Child and Senior Insights to Drive Meaningful EngagementKey insights from extensive research on the senior caregiver population and how to integrate them into your organization’s marketing and customer experience.Riaz Ali, Founder and CEO, Saeidan

10:45 amto

11:30 am

La CascadaI

Post Acute Referral

Marketing

ConcurrentSession

Growing Your Referral Network to Increase Census: Demonstrating Better Outcomes to Referral Partners Under Value-Based CareThis session will help marketing professionals determine how to effectively position their unique strengths to referral sources to provide a win-win-win for the senior care provider, referral partner and senior alike.Jennifer Barnhart, Regional Director of Marketing, CarDon & Associates

10:45 amto

11:30 amDel Fuego

Digital Marketing

& Technology

ConcurrentSession

Getting Started with VoiceVoice technology and personal assistant speakers like Alexa, Siri and Google Assistant are shaping up to be the “next big thing.” Learn how to engage your audience with voice and how to get started.Susan Westwater, CEO & Co-Founder, Pragmatic Digital; Scot Westwater, Co-Founder and Lead Voice Strategist, Pragmatic Digital

10:45 amto

11:30 am

Del Mar I & II


ConcurrentSession

Hospitality Marketing Know How: 5 Secrets You Need to Know from MarriottWhat lessons can be learned and adapted from hospitality to create a seamless experience for consumers both online and offline? Learn how Senior Care can incorporate a hospitality methodology to its end-to-end marketing experience.Michael Holtzclaw, Senior Living and Hospitality expert

11:45 amto

12:30 pm

Grand Ballroom


Engaging the Adult Child in Today’s Senior Care Equation and as Tomorrow’s CustomersIn this keynote, David Stewart will share insights into the values and motivations of the Boomer demographic, the experience and lifestyle they not only desire – but require - and how the Senior Care industry can innovate its services to meet the needs of this influential generation. David Stewart, Founder, Aegist

Thank you to our Post Acute Track Sponsor:

SMASH Concludes

12:45 pm to

2:00 pmSMASH ADVISORY BOARD MEETING

Sponsored by

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BEER 25


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SPREMIER PARTNERS

Platinum Partners

Founding Partner

Gold Partners

Silver Partners

®

D ATA D I G I TA L G R O W T H

Thank You to Our 2019 Sponsors


PREMIER

PREMIERWho We AreA Place for Mom is North America’s largest senior living referral service with 450+ local Advisors who provide resources and personalized assistance to families looking for senior living. We partner with 18,000 providers specializing in independent living, assisted living, Alzheimer’s & memory care, home care, respite care, group homes, and senior apartments to help families find the right solution based on their loved one’s lifestyle preferences, care needs and budget.www.aplaceformom.com

Clients We ServeOver 18,000 Senior Living Owners and Operators

Where to Find Us• Hive Networking Lounge • Cocktail Connections • Networking

Contact informationSue Johansen, 206-289-0067

Who We AreWith over 35 years of strategic experience in the senior living industry, Sage Age Strategies is a nationally respected boutique marketing and business growth firm with a reputation rooted in personal client focus, creativity, integrity, accountability – and success. Services include: strategic marketing and sales consulting, market research, award-winning creative and branding, media planning, PR, digital and integrated marketing, and direct marketing. A team of self-described old souls, Sage Age, strives to partner with senior living providers who share its mission: “to inspire seniors to live their best lives.”www.sageagestrategies.com

How We’re InnovativeSage Age develops relationships that go beyond creating marketing campaigns and sales initiatives by adding something more valuable – critical information, insight, and innovation. We know the industry, understand consumer behavior, identify challenges and continually monitor trends for clients. We bring this personalized 360° perspective to every aspect of marketing, integrating high-level strategy with effective messaging, developing successful marketing campaigns that resonate with the target audience.

Clients We ServeSage Age is a 50+ employee company exclusively dedicated to senior living. In addition to serving scores of for-profit and non-profit senior lifestyle clients including active adult, life plan, independent and assisted living communities, memory care and skilled centers, as well as supportive services like home care, hospice and rehabilitation.

Where to Find Us• Highboy Kiosk • ED Talks • Keynote Tuesday, Sept 24th, 4:45 PM• Meeting Spot •Networking

Contact informationMelinda Schmitz, 816-349-0464

FOUNDING PARTNER

http://www.aplaceformom.com

http://www.sageagestrategies.com


PREMIER

PREMIER

Who We AreG5 makes marketing an operational advantage for senior living companies. Our deep expertise, AI-based technology and results-focused client services effectively drive community occupancy and better ROI. G5 serves as an extension of a senior living operator’s marketing team by customizing easily scaled, performance-based marketing solutions that include brand development, websites, SEO, digital advertising, social media management, analytics and integrations. Learn more at www.getg5.com/senior-living.www.getg5.com

How We’re InnovativeG5 leverages technology and our super-smart experts to bring unrivaled lead generation to each of your communities. Through AI, machine learning, and advanced Google technologies, our marketing solutions are best in class and built to perform. We focus on the digital experience of your residents and their families so you can focus on their on-side experience.

Clients We ServeG5 delivers unrivaled marketing performance to owners, operators, and 3rd party management companies. We drive higher quality leads and elevate your brand across various channels using expert analytics. We’re here to help with a fresh website, our full marketing optimization strategies, or just digital advertising to start increasing occupancy today.

Where to Find Us• Hive Networking Lounge • ED Talks • Speed Meetings• Meeting Spot • Networking

Contact informationCelena Canode, 360-286-3073

Who We AreLinkmedia 360 is a digital-first marketing and analytics agency for senior living providers. We drive tangible results through strategic marketing/media plans and timely execution of tactics. Our “Command Refresh” approach for senior living lead generation is centered on being a responsive partner, building relationships with your prospects through the resident journey, and being accountable for marketing results. Through our client partnerships, Linkmedia 360 will seize new opportunities and build upon your internal expertise as we integrate your marketing technology and develop an ROI reporting model.www.linkmedia360.com

How We’re InnovativeWe’re on the forefront of search engines, content and website conversion optimization, and we leverage our team talent, data science process and marketing technology to drive quality leads that influence your occupancy. Our closed loop marketing model integrates websites with CRMs, email, call tracking and analytics. Armed with dynamic reporting, business intelligence data and an action plan, we help our clients outperform the competition while remaining accountable for driving measurable ROI.

Clients We ServeWe service all levels of senior care in the U.S. and Canada, ranging from single-location life plan communities to multi-location healthcare organizations. Through Linkmedia 360, our clients own their website and analytics data. Experience a custom solution and dedicated delivery team. Built to Rank > Designed to Convert > Marketing Enabled

Where to Find Us• Hive Networking Lounge• Highboy Kiosk• ED Talks

• Interview Lounge • Partner Thought Leadership Session• Speed Meetings

• Meet the Experts Round Table• Networking

Contact informationEvan Horomanski, 216.393.3217




PREMIER

PREMIER

Who We AreMatrixCare enables long-term, post-acute care (LTPAC) organizations to provide better health outcomes for seniors while successfully managing risk in out-of-hospital care delivery. Current and multi-year winner of the Best in KLAS Award for Long-Term Care Software, MatrixCare is trusted by thousands of senior living, skilled nursing, and accountable care organizations; life plan communities; and private-duty, home health and hospice agencies. MatrixCare’s active care management platform helps providers connect and collaborate to keep seniors healthy and optimize outcomes for the populations under their care. MatrixCare is a wholly owned subsidiary of ResMed.www.matrixcare.com

How We’re InnovativeMatrixCare’s innovative technology helps LTPAC providers deliver person-centered care while maintaining high occupancy rates, maximizing revenues, reducing readmissions, and integrating with partners and physicians across the care continuum with advanced tools like clinical decision support, interoperability, data analytics, business intelligence and highly scalable technology to service thousands of facilities with a low total cost of ownership.

Clients We ServeMatrixCare solutions are trusted by thousands of organizations across the spectrum of out-of-hospital care. ACOs, skilled nursing facilities, senior living organizations, life plan communities (CCRCs), and private-duty, home health and hospice organizations depend on MatrixCare to help them connect, collaborate and prosper as we migrate to a fee-for-value healthcare system.

Where to Find Us• Highboy Kiosk• Keynote Tuesday,

Sept 24th, 8:30 AM

• Cocktail Connections• Partner Thought Leadership Session• Speed Meetings

• Meet the Experts Round Table• Networking

Contact informationMichael Orzechowski, 404-661-4942

Who We AreSherpa aligns strategic, operational and—why is this so rare?—human objectives to transform sales culture and drive results. The heart of our sales enablement solution is our Prospect-Centered Selling® methodology. Sherpa marries leading CRM technology, training, analytics and customer engagement to revolutionize the way senior housing is sold. Sherpa elevates sales.www.sherpacrm.com

How We’re InnovativeSherpa revolutionizes the way the senior living industry sells. Prospect-Centered Selling® (PCS) is the ground-breaking sales methodology at the heart of Sherpa. PCS creates stronger connections and generates better results. The Sherpa sales enablement platform is an innovative solution that brings together PCS, technology, training, analytics and customer engagement to improve sales outcomes.

Clients We ServeSenior Living Companies; Assisted Living, Memory Care, Skilled Nursing and CCRC Operators

Where to Find Us•Hive Networking Lounge • ED Talks • Cocktail Connections• Meeting Spot • Networking

Contact informationCydney Grote , 213-409-8384


http://www.sherpacrm.com


PLATINUM SPONSOR

PLATINUM SPONSOR

PLATINUM SPONSOR

Who We AreFor over 20 years, Eldermark has been the leading software solutions provider focused exclusively on senior living. We partner with clients to develop a comprehensive integrated approach to technology that saves time and money while improving bottom-line results. We offer the latest in digital marketing strategies including CRM & Marketing Automation, PPC, Local SEO, Reputation Management, Contact Center & Live Chat, and Website Development.www.eldermark.com

What Makes Us DifferentWe consider your business goals before making any recommendations on tactics that need to be used. We refuse to be swayed by shiny objects and leverage tested strategies that we know deliver results. We don’t want to talk about “conversions.” We only talk about move-ins.

Clients We ServeIndependent Living, Assisted Living, Memory Care, and CCRCs.

Where to Find Us• ED Talks • Meet The Experts Round Table • Networking

Contact informationMatt McNeil , 612-710-2019

Who We AreGlynnDevins is the industry’s largest leading expert in occupancy marketing solutions. Serving nearly 350 communities today, we bring 30+ years of experience exclusively in Senior Living. This experience gives us an unrivaled understanding of the unique challenges impacting communities every day. We deliver the right marketing solutions specifically designed for you and your prospects along each step of their decision-making journey. This is done through the industry’s most innovative approaches in multi-channel marketing automation, sales enablement and community engagement.. www.glynndevins.comWhat Makes Us DifferentSenior Living Success. All Day. Every Day. It’s what we do. GlynnDevins leads the charge in developing the most sophisticated use of data and technology in Senior Living. We optimize marketing ROI with proven hyper-local, hyper-targeted campaigns that maximize sales efforts and drive higher resident engagement.Clients We ServeGlynnDevins currently serves nearly 350 senior living communities across the country – spanning the spectrum from single-site providers to multi-unit systems, CCRC/Life Plan and Assisted Living/Memory Care, Not-For-Profit and For-Profit organizations. Our expertise is in developing proven, proprietary strategies to target prospects and their adult children as they consider all options for each level of care. Where to Find Us• ED Talks • Partner Thought Leadership Session • NetworkingContact informationPaul Hunt, 913-568-7498

Who We AreEnquire is the premier CRM, marketing automation and contact center solution provider in senior living and post-acute care. Enquire CRM optimizes sales conversions and leverages data for targeted outreach to referral sources. In addition, Enquire’s contact center solutions increase occupancy and improve customer service. Enquire’s solutions boost your organization’s ability to identify leads, capture referrals, convert sales and engage residents. Gain the insight you deserve into the performance of your communities through our customized reporting and business intelligence solutions.www.enquiresolutions.comWhat Makes Us DifferentEnquire CRM is the most customizable and flexible in the space and can serve any care level, follow any sales process or methodology and integrate with any other technology. Clients utilizing our contact center see a 30-50% increase in leads with no additional marketing spend.

Clients We ServeOur technology and solutions are flexible enough to serve life plan communities, assisted living and memory care communities as well as post-acute care such as home health, hospice and skilled nursing.

Where to Find Us• ED Talks • Partner Thought Leadership Session

• Speed Meetings• Meet The Experts Round Table

• Networking

Contact informationErin Hayes, 855-212-7262

TM





PLATINUM SPONSOR

PLATINUM SPONSOR

PLATINUM SPONSOR

Who We AreHeartLegacy helps senior communities generate leads, convert leads to residents, and build strong referral bases through its video-based apps. HeartLegacy has been recognized by McKnight’s Excellence in Technology Awards in 2017 and 2018. Senior communities benefit from professionally-edited marketing videos, SalesMail™, recruitment videos, and more. Families can receive video greetings from their loved one, see highlights of community activities, preserve their loved one’s legacy, securely send videos and photos, and more.www.heartlegacy.comWhat Makes Us DifferentYour social media, marketing campaigns, and engagement initiatives will thrive with high-quality, brand-standard video content from HeartLegacy. Additionally, your sales teams will stand out from competitors and build great relationships with prospects using SalesMail™ -- the easiest way to send branded, one-to-one video messages.

Clients We ServeSenior living communities, memory care residences, and home care agencies in the United States and Canada.

Where to Find Us• Highboy Kiosk• ED Talks

• Speed Meetings• Meet The Experts Round Table

• Networking

Contact informationWalt Armentrout, 251-583-4906

Who We AreOneDay is the video leader in the senior living industry. Over 2,000 communities leverage our instant video platform to shorten sales cycles, differentiate, and drive move ins. This is a game-changing sales tool and an affordable way to continually create branded video content. Come see how OneDay is revolutionizing video in senior living, and who knows, you might win a Louis Vuitton!www.oneday.comWhat Makes Us DifferentOur mission, our team, partnerships, and integrations. The customizable video platform provides strong business value and also preserves the stories of the residents. The opportunity to enhance the lives of others while also increasing occupancy is second to none.

Clients We ServeWe have 2,000+ senior living community partners across the US, Canada, and the United Kingdom.

Where to Find Us• Highboy Kiosk• ED Talks • Interview Lounge Videographers

• Cocktail Connections• Partner Thought Leadership Session • Speed Meetings

• Meet The Experts Round Table • Networking

Contact informationClint Lee, 469-544-5340

Who We AreRealPage Senior Living property management software maximizes every opportunity to reach, capture and convert more qualified renters with the RealPage® Senior Living software solution. This fully integrated and flexible cloud-based platform streamlines everything, giving you the power to manage and measure marketing activities across multiple channels, provide a simple, seamless leasing experience, and know where you stand financially down to the property level with advanced Business Intelligence.www.realpage.com/senior-living/What Makes Us DifferentRealPage Senior Living property management software gives you the power to increase staff efficiency and productivity, while maximizing resident satisfaction. Reduce time-consuming tasks. Grown your business. Whether you operate assisted living, independent living, or dementia care facilities, manage it all with one property management software solution specifically tailored to your business. Take control of it all, from prospect management to payment collections, resident screening to real-time reporting.

Clients We ServeWhether your business is independent living, assisted living, memory care and skilled nursing or any combination of them, we have a fully-integration solution that can increase business efficiency without sacrificing care.

Where to Find Us• Hive Networking Lounge • Highboy Kiosk • Speed Meetings • Networking

Contact informationTracy Haines, 204-226-8217





PLATINUM SPONSOR

PLATINUM SPONSOR

PLATINUM SPONSOR

Who We AreWe are a full service marketing agency focused exclusively on the senior living industry. There’s the “regular” way to market your senior living community. And then, there’s the SMART way—one that focuses on the buyer’s journey first so you can create a personalized experience for them. The result? Better leads that convert into more move-ins.www.seniorlivingsmart.com

What Makes Us DifferentWhat makes us so special? Well, WE ARE YOU. We’ve sat in your chair. We’ve faced your challenges. Because of this experience, we’re able to design marketing and sales solutions specifically for YOU.

Clients We ServeWe serve the continuum of senior housing. Our clients serve the 55+/ Active Adult markets, Independent and Assisted Living, Memory Care, Skilled Nursing and CCRC. We serve for profit and non-profit clients.

Where to Find Us• ED Talks • Partner Thought Leadership Session

• Meet The Experts Round Table • Meeting Spot

• Networking

Contact informationDebbie Howard, 508-564-0600

Who We AreSenioROI provides best-in-class prospecting and marketing services to senior living communities, agencies and consultants. Using proprietary data solutions, we identify your highest value prospects and key family influencers with extreme accuracy, then engage them with highly targeted marketing. Whether developing customized data solutions to target prospects or increasing your ROI with our print and digital solutions—we want you to succeed.www.senioroi.com

What Makes Us DifferentSenioROI understands senior living marketing and therefore we understand your challenges in finding new prospects to keep your lead base full. If you are marketing for independent or assisted living, memory care or skilled nursing we have a solution for you.

Clients We ServeSenioROI partners with senior living communities, agencies and consultants across the country. Working beside you to offer strategies and solutions that meet and exceed your senior marketing needs.

Where to Find Us•ED Talks • Speed Meetings • Networking

Contact informationDonnie Funderud, VP Sales and Marketing, 704-506-4056

Who We AreSeniorVu is leading the revolution for prospect generation and engagement. We use innovative sales and marketing technology, including voice-to-voice lead engagement, so our client community’s sales and marketing teams can provide the best experience possible for prospective families. We help communities create unique and exclusive leads and then assist in managing them all the way to the move-in and public reviews. Our mission is to fill communities, save them time and money, and help them establish and hold a positive reputation for their brand.www.seniorvu.comWhat Makes Us DifferentSeniorVu supports the entire sales/marketing process from the moment families begin their online search, through engagement and experience with our client’s brand, until they write a positive community review after their move-in. SeniorVu makes that journey transparent to the Community to optimize the family’s experience.

Clients We Serve55+/IL/AL/MC Communities of all types, sizes and needs.

Where to Find Us• Ed Talks • Highboy Kiosk • Partner Thought Leadership Session • Meeting Spot • Networking

Contact informationValissa Smith, 913-522-1700





GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

Who We AreABILITY, an Inovalon company, is a leading information technology company helping healthcare providers and payers simplify administrative and clinical complexity by enabling data-driven improvements in healthcare. Through specialized, easy-to-use applications and data analytics that work together, customers of all types and sizes across the continuum of care – rely on ABILITY to help optimize reimbursement, care quality and staffing.www.abilitynetwork.com

Clients We ServeWe serve healthcare providers and payers of all types and sizes across the continuum of care.

Where to Find Us• Highboy Kioska • ED Talks • Networking

Contact informationChelsea Anderson, 352.561.5130

Who We AreBluespire is a full-service digital marketing agency focused exclusively on complex, highly regulated industries. We are the tech geeks and marketing peeps who are fluent in results. We are truly a blend of creative and modern delivery technology savvy. It’s in our DNA, we were born that way. Connect with us at [email protected]

Clients We ServeSenior Living and Healthcare.

Where to Find Us• Highboy Kiosk • Meet The Experts Round Table • Networking

Contact informationJessica Kraft, 717-360-5722

Who We AreContinuum CRM makes sales teams more effective, gives marketers a holistic picture of spending and ROI, and provides management transparency to create better strategic plans. Our Forward-Thinking Workflow Manager shifts your team’s focus from a rear-view approach of simply recording interactions, to future planning. Using configurable workflows, layouts, and custom data fields the system conforms to your culture and sales methodology, reinforcing brand messages and supporting any line of service.www.continuumcrm.com

Clients We ServeContinuum CRM was created specifically for the Senior Living industry. Our system is fully configurable for any service line, from full service CCRC to Memory support or Skilled Nursing.

Where to Find Us• ED Talks • Speed Meetings •Meet the Experts Roundtable • Meeting Spot • Networking

Contact informationLynn Madderra, 678.521.4063

Who We AreAt Dreamscape Marketing, our full-service digital marketing agency services rely upon advanced technology and proven approaches to help add value to your company’s bottom line. Our industry-leading SEO, web design, and digital conversion tactics allow us to stay ahead of the marketing curve and deliver real, measurable results that positively impact your ROI.www.dreamscapemarketing.com

Clients We ServePost Acute, Skilled Nursing, Assisted Living, Memory Care, and Independent Living.

Where to Find Us• Highboy Kiosk • Networking

Contact informationJacob Schuster, 310-645-3370






GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

Who We AreFamilyAssets delivers a resident acquisition platform for senior living operators. Our digital media property FamilyAssets.com generates exclusive leads and online reviews through brand friendly community profiles. Additionally, our sales and marketing technology enables clients to engage with digital prospects through online chat, automated lead outreach and automated review gathering. Pricing is available on a placement or subscription basis.www.familyassets.com

Clients We ServeWe partner with independent living, assisted living, memory care and skilled nursing communities to increase exclusive lead volume, improve lead engagement, and reduce cost per move in.

Where to Find Us• Speed Meetings • Meeting Spot • Networking

Contact informationWes Fuller, 512-947-4281

Who We AreFIVE19 is a full-service marketing and advertising agency offering strategic creative services, challenging every aspect of what you might expect in traditional branding for a senior living community. We capture the essence of your community and deliver it in a manner that disrupts and challenges the stereotypes of ageism and separates you from your competition. FIVE19 delivers integrated creative solutions that demand attention and get results.www.wearefive19.com

Clients We ServeSenior living communities and providers across the United States.

Where to Find Us• Highboy Kiosk • ED Talks • Speed Meetings • Networking

Contact informationDerek Machado, 804.852.7674

Who We AreIncreaseCensus.com provides brand, marketing collateral, web development and print services to the senior healthcare industry. We offer all-in-one creative solutions for post acute, assisted living and independent living communities that wish to effectively define their brand, marketing their services, improve quality mix and increase census.www.increasecensus.com

Clients We ServePost Acute, Skilled Nursing, Assisted Living, Independent Living, CCRC

Where to Find Us• Cocktail Connections • Speed Meetings • Networking

Contact informationWill Porter, 248-987-6542

Who We AreMarchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world.www.marchex.com

Clients We ServeMarchex partners with key stakeholders within senior living brands to obtain optics into the customer experience, remove obstacles in their path-to-purchase and optimize marketing and sales channel performance.

Where to Find Us• ED Talks • Keynote Monday Sept 23rd 4:30 PM • Meet the Experts Roundtable• Meeting Spot • Networking

Contact information Sterling Weiss, 206-353-2762

Post ACute Track Sponsor




http://angellmarketing.com


OCTOBER 19-21, 2020Green Valley Ranch Resort Spa & Casino

www.seniorcaremarketingsummit.com

GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

GOLD SPONSOR

Who We AreEstablished in 1984, Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. The Yardi® Senior Living Suite eliminates the gap between senior living property management and clinical services by managing resident care, marketing, leasing, CRM, finance and operations on a web-based software platform hosted by Yardi in the cloud. www.yardi.com

Clients We ServeSenior Living Executives, Operations, Marketing, Accounting, IT, Maintenance Engineers


• Speed Meetings• Networking

Contact informationJR Southerland, (425) 359-2356

Who We AreRoobrik’s online assessments build trust for your brand, turning your anonymous website visitors into engaged, qualified leads. Roobrik visitors spend nearly 10 minutes on your website and connect directly with your sales team, sharing 24 datapoints covering care, readiness, and finances. Join leading national senior living providers, AARP, and top clinicians, and start generating 20-40% more online leads today.www.roobrik.com

Clients We ServeInnovative marketing and sales leaders for regional and national Independent Living, Assisted Living, and Memory Care providers.


• Speed Meetings• Meeting Spot

• Networking

Contact informationEvan Friedkin, 302-353-6875




Who We AreAdmit+ is a paperless, digital admissions platform, which collects, organizes and centralizes all move-in documents. It reduces the hours it takes to perform tedious, time consuming tasks and paper chasing down to about 15 minutes. Its smart, automated forms and processing tools offer a number of ways to prevent errors and omissions while ensuring a streamlined process for your community, residents, and their family. www.lincware.com/admit.html

Where to Find Us• Highboy kiosk• Speed Meetings• Networking

Contact information Darren Mathis, 585-563-1670

Who We AreConversionFormula helps senior living & care communities increase traffic, leads and move-ins through digital marketing technology, tactics, strategy and with the ultimate weapon, creation of the Resident Value Journey.www.theconversionformula.com

Where to Find Us• Meet the Experts Roundtable• Networking

Contact information Scott R. Wells, (602) 697-3514

Who We AreBig Buzz delivers solid branding and marketing strategies to market faster without compromising integrity; as a direct result, our methodologies produce 176% more leads than traditional marketing strategies. Our agility is unprecedented, and we evolve our clients’ marketing programs as their organizations grow and evolve. And, perhaps most importantly, we build lasting working relationships with the people we serve.www.bigbuzzinc.com

Where to Find Us• Highboy kiosk• Networking

Contact information Melinda Gisbert, 720-350-4484

Who We AreThe DEI Sales Management system helps senior living portfolios achieve and maintain high occupancy. We provide training, coaching and e-learning tools to create a more effective sales culture within senior living organizations. Our campaigns always start with Sales Managers and Executive Directors. Our clients experience: significant increases in occupancy; fewer and flatter performance dips; more efficient lead generation spending.www.dei-central.com

Where to Find Us• Meet The Experts Round Table • Networking

Contact information John Greaves, 314-749-5080

Who We AreAngell Marketing is a full-service advertising agency specializing in sales and marketing for senior living communities. Our comprehensive and innovative approach is designed to generate solid leads. We’ll help you achieve your goals by utilizing the appropriate creative services for your community, including brand development, traditional and digital marketing, public relations and advertising.www.angellmarketing.com

Where to Find Us• Networking

Contact information Lesli Knee, 949.374.2247

Who We AreDoes your community’s marketing efforts set you apart? DHD’s proven process uncovers and mines your brand’s differentiating benefits to reach and motivate senior prospects to take action. Our customized, cross-platform solutions integrate technology, research and carefully targeted creative ideas to connect on a personal level. We move senior prospects through “Digital to Decision Making” strategies to effectively meet your goals.www.dhdchicago.com

Where to Find Us• ED Talks • Keynote Wednesday Sept 25th 8:30 AM• Networking

Contact information Sue Harrison, 312 504 2480

Who We AreConversion Logix is a full-service digital marketing and technology agency focused on creating first party leads, tours, deposits & move-ins for senior living communities. By running comprehensive marketing campaigns that utilize multiple advertising placements, Conversion Logix helps communities identify and engage with their unique website visitors while providing them multiple opportunities to become a prospect.www.conversionlogix.com


Contact information Jennifer Lovely, 360-348-3303

http://lincware.com/admit.html








Who We AreDesign Floor Plan’s next gen Interactive Room Planner engages, retains and converts prospects online, taking downsizing assistance to the highest level! We also create elegant, accurate and affordable 2D/3D floor plan designs that outperform all others. Design Site Plan produces stunning site plans, level floor plates, area maps and evacuation maps. See examples at: www.seniorliving.graphics Contact us at: [email protected] - 847.922.3357.www.designfloorplan.com

Where to Find Us• Meeting Spot• Networking

Contact information Andrew E. Stark, 847-922-3357

Who We AreIVY Marketing Group is a full service public relations and marketing agency serving senior housing and services with a unique and unparalleled approach to content marketing. IVY is also the creator of the only crisis/incident communication tool designed specifically for senior housing: ResponderHub.net.www.ivymarketing.com

Where to Find Us• Ed Talks• Networking

Contact information Debra Sheridan, 630-267-3900

Who We AreSenior Housing Forum claimed “This Could be the Hotels.com for Senior Living.” LookingforCare.com is the first online aggregator for Senior Living built to accommodate the way consumers research complex purchases… without agents. Highly-engaged prospects directly connect subscriber communities. Leverage top-of-page paid search. Limit sales waste chasing poor quality leads. Monthly subscriptions cost about as much as a luncheon event.www.lookingforcare.com

Where to Find Us• Meeting Spot • Networking

Contact information Debra Draves, 415-722-6739

Who We AreLCP360 is a digital marketing company that specializes in creating photorealistic 3D renderings, virtual tours, premium photography and other unique content. From concept to creation of a new community, LCP360 provides solutions that can increase lead volume, shorten sales cycles and drive occupancy.www.lcp360.com

Where to Find Us• Speed Meetings• Meet The Experts Round Table• Networking

Contact information Nick Abbott, 708-654-1555

Who We AreSenior communities nationwide trust Moving Station to help future residents sell their homes and relocate with ease. Since 1995, our home sale and relocation solutions have supported 40,000+ successful senior relocations.www.movingstation.com

Where to Find Us• Highboy kiosk• ED Talks• Speed Meetings• Networking

Contact information Maureen Longoria, 312-377-3744

Who We AreLansdale Group is a Salesforce implementation partner. Our quick start Salesforce implementation templates for Senior Living allow our customers to get up and running quickly on Salesforce CRM solutions including Sales Cloud, Service Cloud, Health Cloud, Communities, and Pardot. As a long-term partner, we help our customers continue to get the most out of their investment in Salesforce solutions.www.lansdalegroup.com

Where to Find Us• Highboy kiosk• Networking

Contact information Doug Ricks, 703-615-6307

Who We AreLeadingResponse generates EXCLUSIVE LEADS for senior living, memory care, and in-home care providers that get a higher conversion rate at a drastically lower cost per move-in. We do this by targeting potential residents and their caregivers and driving them to attend hyper-local, face-to-face community events. These events generate more on-site tours and move-ins–at a much lower cost.www.leadingresponse.com

Where to Find Us• Partner Thought Leadership Session • Meet The Experts Round Table • Meeting Spot • Networking

Contact information Valerie Whitman, 813-885-8287

Who We AreOrchard is a performance digital marketing agency that leverages data analytics and insights to create marketing programs that drive inquiries and build occupancy for senior living communities. With a proven track record and expansive portfolio of work, our programs leverage digital channels and tactics that connect and engage with both seniors and their adult children to generate measurable results. www.growatorchard.com


Contact information Keri Shinault , 513-616-4484

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LANSDALEGROUP

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Who We AreTouchtown improves the quality of life for older adults by informing and connecting them to each other and the greater community around them. Sales and marketing teams leveraging Touchtown’s prospect app are creating an immersive tour experience for prospective residents and their families, converting a higher percentage of tours to deposits.www.touchtown.com

Where to Find Us• Speed Meetings • Meet The Experts Round Table • Networking

Contact information Ted Teele, 412-310-0670

Who We AreSiteStaff is the elite conversion service for senior living communities, engaging website visitors with empathy-driven live chat to convert more families to tours, home visits and move-ins.www.sitestaff.com

Where to Find Us• Highboy kiosk • Meeting Spot• Networking

Contact information Jonathan Bryant, 800-688-2397

Who We AreQuantum Age helps companies thrive in the longevity economy. Senior living, post-acute, and solution partners gain expertise in market positioning, sales enablement, and customer experience. Non-profits and government agencies turn to QA for new ways to mobilize constituents, attract new audiences, and optimize market impact. Our no-nonsense, collaborative approach produces on-point solutions that achieve clients’ goals—and get results.www.quantum-age.com


Contact information CC Andrews, 440-655-6756

Who We AreVisionLTC provides the Senior Housing Industry with geospatial market analytics and unique web-based technologies to help Operators, Marketers, Investors and Clinicians answer three questions: Where to build/buy my next community? Where to find my next resident? How to improve my clinical outcomes? We customize our solutions for each of our clients to ensure optimum results and customer satisfaction.www.visionltc.com

Where to Find Us• Meeting Spot• Networking

Contact information Kyle Gardner, 571-242-1715

Who We AreJoint Commission accreditation and specialty certifications distinguish your organization. Proven to help nursing homes perform better on 5 short stay quality measures, The Joint Commission is leveraged by states, payors and insurers for quality incentive programs, network participation, or licensure eligibility. Learn how we can help you improve outcomes, reduce deficiencies, and strengthen your referral relationships.www.jointcommission.org


Contact information Andrea Quartz, 630-398-6435

Who We ArePrimo Solutions, LLC is a full-service Mystery Shopping, Sales Training and Coaching, Satisfaction Survey, and Marketing company. We provide quality follow-up and follow-through measurement tools to evaluate your sales, customer service, and other team members. We are the largest provider of mystery shops in the senior living space.www.primosolutionsllc.com

Where to Find Us• Meet the Experts Round Table• Meeting Spot • Networking

Contact information Mike Miller, 602-799-2225








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HIVES | SESSIONS & WORKSHOPS | SPEED MEETINGS | BIRDS OF FEATHER

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LUNCHEON ROUNDTABLES

NETWORKING BREAKSWESTTOWER

ELEVATOR

EAST TOWER

ELEVATOR

CASINO LEVELELEVATOR TO

LOBBY

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connect - Senior Care Marketing Sales Summit · 2019 SMASH Senior Care Sales & Marketing Summit | 3 Bag Check Located in the lobby area across from the Registration Desk. Resort Fee