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CONNECTING PROFESSIONALS:
LEADERSHIP IN ACTION
IAFCS 2012 Annual Meeting
Saturday, April 14, 2012
Iowa State University—Memorial Union, Ames Iowa
Agenda 8:30 — Registration—Continental breakfast
9:00 — Welcome and Opening Address
Developing and Articulating the Public Value of FCS Work — Dr. Nancy Franz
10:00 — Break—Continental breakfast continued
10:15 — Moving Forward Together — Dr. Susan Shockey (via Skype)
11:15 — Silent Auction Shopping and Networking
11:45 — Lunch and Awards
Auction to benefit victims of human trafficking
1:45 — Break
2:00 — Move to tour locations
2:15 — Tours
3:15 — Dessert Break and Silent Auction
3:45 — “Spillover” Benefits of FCS Programs — Dr. Kim Greder
Optional Evening Activity — ISU 2012 Fashion Show, C.Y. Stephens Auditorium
Purchase tickets early on own at Ticketmaster or Stephens Auditorium Box Office.
Doors open at 6pm for viewing exhibits.
Speakers
Developing and Articulating the Public Value of FCS Work
With the changing U.S. economy, FCS professionals are focusing more fully on accountability for
investment of public funds in educational programming. Public perceptions of FCS program
impacts matter now more than ever to decision-makers as public funding thins. FCS
professionals have struggled to find ways to help decision-makers understand the public value of
their work. Some FCS organizations have responded to this need for telling the public value story
by conducting workshops for staff, hiring private companies to measure economic and social
impact of their work to share with legislators or decision-makers, and asking clients/students to
articulate the public value of programs they’ve participated in. FCS professionals report that as a
result of increased pressure for accountability for program impact, a major use of their program
evaluation data is “persuasive use” to help others value their work. In this effort to maintain or
gain public support for FCS programs, professionals need to intentionally plan, implement, and
evaluate FCS’s public value. This presentation helps FCS professionals build their skills to better
help the public understand how FCS programs contribute to an improved public life.
Nancy K. Franz, PhD, ([email protected]) is Associate Dean for Extension and Outreach to
Families and 4-H Youth and she is Director, Iowa State University Extension to Families, Iowa
State University, in Ames, Iowa.
Moving Forward Together
AAFCS National President, Susan Shockey will come to us via Skype to explore the
pubic value of FCS from the perspective of the national organization. She will help us
answer the question: How are we working in the trenches, taking it to the streets, and
rallying the troops around legislative issues? Susan will share association highlights
including the Family and Consumer Sciences Alliance Plan, Branding Media Kick-off,
and AAFCS Program Impact Statements making a connection between the public value
of FCS and the work of the national association. Her goal is to encourage Family and
Consumer Sciences professionals to live up to their potential and to “Be All They Can
Be.”
Susan Shockey, PhD, CFCS, CPFFE ([email protected]) is the AAFCS
President 2011-2012. She is also the National Program Leader Family & Consumer
Economics with USDA/NIFA (National Institute of Food and Agriculture). Her special
assignment is Public Value & Impact.
“Spillover” Benefits of FCS Programs
In order for Family and Consumer Science programs to be perceived as having public value,
people who do not directly participate in FCS programs have to realize the “spillover” benefits
of FCS programs in their communities. Thus, the public at large (who votes for elected officials,
pays taxes) has to perceive that as a result of FCS programs, society as a whole is better off.
FCS has to articulate the case (e.g., research evidence, cost-benefit analysis; compare cost of
what would happen if FCS program wasn’t there) that investment in FCS is an investment in
society as a whole. FCS has to illustrate how individuals’ participation in relationship
education, parenting education, nutrition and financial education (a few examples) creates a
healthier society and saves the public money in the long-run.
Greder’s current research focuses on the mental and physical health of rural low-income
families, in particular Latino immigrant families, in several states across the country over time
through the Rural Families Speak about Health project http://ruralfamiliesspeak.org/
Research findings are shared with elected officials and other community stakeholders via
policy briefs, as well as through organized conversations in communities. Strong research
evidence demonstrates that low-income families, in disparities (i.e., depression, overweight
and obesity, food insecurity, diabetes, heart disease, lack of health insurance) and experience
lower health literacy than their White counterparts. Research substantiates that billions of
dollars in taxes have been spent due to poor health and lack of preventative health care. Age
and racial/ethnic demographics across the country and in Iowa are changing. In specific
counties in Iowa, demographics are changing rapidly. Latinos are the fast growing population
group and face some of the greatest health disparities. Latino immigrant families are at even
greater risk.
Kimberly Greder, PhD, ([email protected]) is an Associate Professor in Human Development
and Family Studies at Iowa State University and she is a Family Specialist for Iowa State
University Extension to Families in Ames, Iowa.
Silent Auction — An annual event involving fun competition between members to purchase some
special items! Located in the Gallery Room, proceeds will support the IAFCS Teacher of the Year’s
travel to AAFCS 103rd Annual Conference and Expo in Indianapolis, Indiana June 24-27. Contact
Val Betz with your donation plans, [email protected] or (563) 659-9151.
Add to your Spring Wardrobe! Shop for a Friend! At the close of the luncheon in the lovely
Campanile Room, the table decorations (purses and other handmade wearable items) will be
auctioned off by our own Lisa tapper, with modeling assistance by ISU’s FCS Education Club
students. The purpose of this auction is to raise funds and awareness about women affected by
human trafficking. Proceeds from this auction will support Pearl Alliance, a larger non-profit
organization that works to end human trafficking worldwide, particularly in Cambodia. Earlier this
year the students in the club held a Purse Party for this organization and sold $1,384 of merchan-
dise. Let’s see what we can raise through IAFCS! It’s a great way to do some spring shopping and
support these women and the cause!
Let’s Get Out and Stretch Our Legs! After lunch, join your friends on one of the four tours
offered at this year’s conference. (Bring an umbrella, coat, or sunscreen depending on our April
weather. Use the area provided in the Registration Form if you require special accommodations to
attend a tour.)
Tour One will take you to the Human Development and Family Studies’ Child
Development Laboratory School, located in the Palmer Building. The facility
includes four classrooms, the Children’s Library, administrative offices, Research
rooms, laundry, and kitchen. In 2010, the program was recognized as one of ten
exemplary programs in the United States for the Engaging Diverse Families
project. The Laboratory School offers full-day year-round programs for infants,
toddlers, and preschoolers. Selection at the Lab School is by lottery with priority
given to children with special needs and siblings of current enrolled children. If
you include a child development school in your classroom curriculum, direct a
program, or have a child/grandchild in day care, this tour is for you.
Tour Two takes you to Morrill Hall and the Mary Alice Gallery for the new exhibit
“Style Tribes: Fashions from the 1960s.” This exhibit highlights four style tribes
prevalent during the 1960s: op art and fashion, the environmental movement and
fashion, the mods and space age, and professional and collegiate fashions. If you’re
old enough, this may be a walk down memory lane!
Tour Three at the Brunnier Art Museum. Take your car or go on a longer walk.
This museum is located at the Iowa State Center, north of Jack Trice Football
Stadium. Founded in 1975, the museum is named after its benefactors, Iowa State
Activities
alumnus Henry J. Brunnier and his wife Ann. The decorative arts collection they
donated, the Brunnier Collection, is extensive, consisting of ceramics, glass, dolls,
ivory, jade and enameled metals. Other fine and decorative art objects that form the
University Are Collection including prints, paintings, sculptures, textiles, carpets,
woods, lacquered objects, silver and furniture. A three dollar donation is encouraged.
Tour Four will take you on a loop to view art around campus. Iowa State University is
home to one of the largest campus public art programs in the United States. Over
2,000 works of public art, including 600 by significant national and international
artists, are located across campus in buildings, courtyards, open spaces and offices.
The traditional public art program began during the Depression in the 1930s when
Iowa State College’s President Hughes envisioned that “the arts would enrich and
provide substantial intellectual exploration into our college curricula.” Hughes invited
Grant Wood to create the Library’s agricultural murals that speak to the founding
of Iowa and Iowa State College and Model Farm. He also offered Christian
Peterson a one-semester sculptor residency to design and build the fountain and bas
relief at the Dairy Industry Building. In 1955, 21 years later, Peterson retired
having created 12 major sculptures for the campus, and hundreds of small studio
sculptures. Included in this tour is a special look at the installation in
the Horticulture Building.
Food at the Conference (Yum)! The Memorial Union is known for its gracious ambiance and deli-cious meals and treats.
When you arrive to register at the conference (Gallery Room-3rd floor) you will be greeted with a fresh fruit tray with dip, assorted muffins and Brueggers Bagels with cream cheese and jelly, coffee (regular/decaf), and assorted bottled juices.
Your served luncheon in the Campanile Room will include Iowa Port Marsala or Vegetarian Lasagna with fresh-made rolls, seasonal vegetables, mixed salad greens, and beverages. Be sure to select your entre e choice on the Registration Form. If you have special dietary needs, let us know on that form as well.
Upon returning from our tours, you will be treated to a Petite Sweet Assortment of tea-sized des-sert bars, mini cheesecakes, cream puffs and silver spoon desserts in the Gallery Room.
Optional Saturday Evening Activities: Following the conference, stay in Ames for dinner on your own, then attend the ISU’s nationally recognized, completely student-run Fashion Show at Stephens Auditorium. Click here for additional information http://www.aeshm.hs.iastate.edu/fashion-show/
Doors open at 6:00p, to view exhibits, show begins at 7:00pm. Tickets are available through Ste-phens Box Office ($19.00) or Ticketmaster ($27.50). Last year was a sell-out performance (2,500 tickets sold). Get your tickets early!
IAFCS 2012 Conference Registration Form
“Connecting Professionals: Leadership in Action”
Iowa State University-Memorial Union, Ames Iowa
Saturday April 14, 2012
________________________________________________________________
Name (Preferred Name for Name Badge)
____________________________________________________________________________
E-Mail Address
____________________________________________________________________________
Business/Home Address
____________________________________________________________________________
City State Zip Code
____________________________________________________________________________
Home Phone (Include Area Code) Work Phone
____________________________________________________________________________
Position Institution/Organization
Early Bird Conference Registration ($85.00-Due March 19) $_____________
Late Conference Registration ($95.00-Due April 2) $_____________
First Time Professional Attendee as IAFCS Member ($75.00) $_____________
Student Registration Fee ($45.00) $_____________
Non-Member Registration ($98.00) $_____________
Additional Luncheon Ticket ($23.00) $_____________
TOTAL $_____________
Meal Choice-Select your entrée:
_____Iowa Pork Loin Marsala
_____Vegetable Lasagna (vegetarian)
Indicate special dietary needs _________________________________________
Tours – Select the (one) tour you are most interested in attending
_____Tour 1-Child Care Lab in Palmer Building (no charge)
_____Tour 2- Morrill Hall museum exhibit “Style Tribes: Fashions from the 60’s” (no charge)
_____Tour 3- Brunnier Art Museum, Scheman Building, Iowa State Center ($3 donation)
_____Tour 4- Walking Tour of Art on ISU Campus (no charge)
Indicate if special assistance is needed with mobility for tour ____________________________
Registration Deadline: April 2, 2012
Make check payable to IAFCS and send with completed registration form to:
Lois Kiester, 5001 Bel Aire Road, Des Moines, IA 50310
NO purchase orders will be accepted. Refund Policy: No refunds will be made
A block of rooms has been reserved at the charming and recently remodeled ISU’s Hotel Memorial Union for Friday
night, April 13. Rates: Two twin beds ($80), 2 full beds ($90), 1 queen ($80). Includes no tax, light continental breakfast
Saturday AM, free parking in MU ramp, Internet connection, in-room coffee, hairdryer, iron, cable, no smoking. Call (800)
433-3449 or click on http://www.mu.iastate.edu/en/hotel_memorial_union/ to reserve your room. Block of rooms will be
released after March 13. Join us for fun the night before!